JP2019197448A - Coupon issuing system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a coupon issuing system capable of issuing a coupon suitable for each customer. SOLUTION: In a coupon issuing system 100, a sales management device 1 generates purchase data that can be managed by a customer identifier of a customer when a customer purchases a product at a store. The information terminal device 3 makes a coupon issue request to the coupon distribution device 2 using the customer identifier. The coupon distribution device 2 extracts the purchase data including the customer identifier for which a coupon issuance request is made from the purchase storage unit 25 by the coupon value determination means 22, and gives it to the customer by using the coupon based on the extracted purchase data. Determine the number of points. Then, the coupon distribution device 2 issues the coupon by transmitting the coupon information indicating the determined points to the information terminal device 3 by the coupon output means 23. [Selection diagram] Figure 1

Description

  The present invention relates to a coupon issuing system, and more particularly to a coupon issuing system that issues a coupon through a communication network.

  Conventionally, in retail stores and the like, when a customer purchases a product or service (hereinafter referred to as “product”), the coupon is obtained by presenting a coupon that has been obtained in advance. Offering benefits such as discounts on products. These coupons are generally provided on paper media such as leaflets and publications and distributed to consumers. However, since this distribution method distributes a large amount of coupons to an unspecified number of consumers, there are only a few coupons that are actually used at the store by consumers, both costly and efficiently. There is a problem that there is a lot of waste.

  On the other hand, in recent years, a method has been adopted in which a consumer who has visited a retailer's homepage on the Internet web prints out a coupon uploaded there (for example, Patent Document 1). See). Since such an electronic coupon can be obtained by accessing a website, it can be distributed directly to consumers who need the coupon, so that there is an advantage that it is efficient and does not require cost and labor.

  Also known is a coupon issuing system in which a customer can receive a discount by displaying coupon information obtained by communicating with a management server that manages information about coupons via a network with a portable information terminal at a storefront. (For example, refer to Patent Document 2).

JP 2002-352131 A JP 2014-203373 A

  The coupon system of patent documents 1 and 2 is an electronic coupon which distributes a coupon to a customer's terminal by electronic information, and since it can be used in common in a plurality of stores, it is very convenient for the customer. ing.

  However, in both the conventional paper coupons and electronic coupons distributed through the network, the benefits that can be obtained when using the coupons are not differentiated for each customer and are uniformly determined. Customers who require coupons are limited. For this reason, the sales promotion effect of products by providing coupons is limited.

  In view of the above points, an object of the present invention is to provide a coupon issuing system capable of issuing a coupon suitable for each customer in a system for electronically issuing a coupon.

  In order to solve the above-mentioned problem, the present invention is a coupon issuing system for issuing a coupon that can be obtained to a customer by presenting a target product at the time of purchase, and is managed by the customer identifier of the customer when the purchased product is settled A sales management device that generates possible purchase data, an information terminal device that is possessed by a customer and makes a coupon issue request with the customer identifier, and a coupon distribution device, the coupon distribution device from the sales management device Based on the purchase data of the corresponding customer searched by the customer identifier that requested the coupon issuance from the purchase data storage unit, the purchase data storage unit that accumulates the purchase data that is sent, the content of the privilege Coupon value determining means for determining the coupon information, coupon output means for transmitting coupon information indicating the determined content to the information terminal device, and Has, the information terminal device coupon is issued by receiving the coupon information.

  And the said purchase data contains the purchase store information from which the goods were purchased, The said coupon delivery apparatus is the customer information storage part which has memorize | stored the customer's use store information for every said customer identifier, The said purchase data Coupon product determining means for determining the target product for which a coupon can be issued from the sales status of the target product at the store indicated by the purchase store information, and the coupon value determining means includes the coupon product determining means. The content of the privilege to be given when the customer purchases the determined target product is determined. Thereby, the coupon which can be used reliably in each store can be issued.

  In addition, the coupon value determination means may determine the target product according to the sales situation of a store used by a customer having the customer identifier sent from the information terminal device.

  Thus, in order to know the store used by the customer in advance, the information terminal device transmits the customer identifier and the used store information used by the customer in advance to the coupon value determining means, The coupon value determining means may store the used store information in the customer information storage unit in association with the sent customer identifier.

  In one embodiment, the sales management device includes a point management unit that accumulates first points for each customer identifier in accordance with a purchase amount in the purchase data generated in sales processing, and the coupon value determination means includes: The target product and the point of the second point as the privilege to be provided to the customer when the target product is purchased are determined, and the coupon output means indicates the determined target product and the second point The coupon information is output, and the point management unit manages the second point indicated by the coupon information transmitted to the information terminal device with the customer identifier corresponding to the information terminal device. And the accumulated point score of the second point. As described above, when a system for giving points (first points) according to the purchase amount at the store is implemented, points using the coupon (second points) are given using this system. be able to.

  In another embodiment, the coupon value determination means determines the content of the privilege according to the purchase status of the target product in the purchase data for each customer. Or the said coupon value determination means determines the content of the said privilege according to the purchase condition of the goods which belong to the goods category containing the said target goods in the said purchase data for every customer. Thereby, a coupon can be issued effectively according to a customer's sales history.

  The coupon information may include image information of the target product, and the information terminal device that has received the coupon information may display the image information. In this case, when there are a plurality of the target products, the coupon output means transmits the image information of the target products in a predetermined order according to the purchase status of the target products in the purchase data for each customer, and receives the image information. The information terminal device displays the image information by vertical scrolling or horizontal scrolling in the order. This makes it easier for customers to find useful coupons.

  According to the coupon issuing system according to the present invention, it is possible to issue an appropriate coupon targeting each customer by determining the privilege content according to the purchase history of each customer.

The block diagram explaining the whole structure of the coupon issuing system concerning this invention is shown. The block diagram explaining the structure of the POS system in the coupon issuing system of FIG. 1 is shown. The structure of purchase data is shown in a schematic diagram. The explanatory view of the flow of purchase data with a point card number is shown. The illustration figure of the display screen of an information terminal device is shown. The structure of the memory | storage data of a coupon performance memory | storage part is shown with a schematic diagram. An operation example of the information terminal device is shown in a flowchart. The explanatory view of the processing sequence of coupon issue of the coupon issue system concerning the present invention is shown. FIG. 9 is an explanatory diagram of a point grant processing sequence subsequent to FIG. 8.

  Embodiments of the present invention will be described in detail with reference to the drawings. In addition, the coupon in this embodiment will provide the service point as a privilege, if a customer purchases the object goods of a coupon.

  FIG. 1 is a diagram illustrating an overall configuration of a point system 100 according to the present embodiment. The point system 100 includes a sales management device 1 that generates purchase data that can be managed with a customer identifier of the customer based on the customer's payment by purchasing the product, a coupon distribution device 2, and a coupon issued by the customer with the customer identifier. The information terminal device 3 that makes a request is connected to a communication network 10 such as the Internet, a telephone line, or a mobile communication network.

  The sales management device 1 is a POS server arranged at the center of each retail company. As shown in FIG. 2, the sales management apparatus 1 is arranged at a store POS server 5 provided at each store of the retail company and a checkout cash register counter in the store. A POS system 4 that performs point-of-sale management with a settlement terminal (POS terminal) 6 is configured. The retail company here generally means a company that sells products sold by manufacturers and wholesalers to the final consumer, but here, in a broad sense, a service provider that provides a restaurant or service, Includes wholesalers. In the figure, only one sales management device 1 is shown, but the coupon distribution device 2 communicates with each sales management device 1 of a plurality of retail companies that operate their own point systems, via the communication network 20. Connected through.

  The sales management device 1 is connected to a store POS server 5 installed in each store of a retail company through a communication network 10. The store POS server 5 is connected to the POS terminal 6 via a LAN (Local Area Network). Therefore, the store POS server 5 collects purchase data including the product code, the number, the sales amount, and the date and time of the sales merchandise generated when the POS terminal 6 in the store performs the settlement process at the time of purchase by the customer. Manage every one. FIG. 3A schematically shows a configuration of purchase data that the POS terminal 6 transmits to the store POS server 5.

  Each store POS server 5 manages purchase data from each POS terminal 6 in units of stores, and transfers this purchase data to the sales management device 1. At the time of this transfer, as shown in FIG. 3 (b), the store code of the store is added to the purchase data as purchase store information where the product has been purchased and transmitted. Then, the sales management device 1 accumulates the purchase data sent from each store POS server 5 in the POS database 13, and integrates and manages the purchase data.

  In addition to such POS management, the POS system 4 performs point service processing performed by a retail company. The point service provides customers who have registered as a point member with points according to the settlement amount at the time of purchase, so that customers can get benefits from the store according to the cumulative number of points. Program. In this case, a point card number displayed on each point card issued when registering as a point card member is used as a customer identifier, and points for each customer are managed in association with this.

  As shown in FIG. 4A, the point service provided by the retailer is processed by the POS terminal 6 reading the point card number from the point card presented by the customer at the time of payment with a scanner or the like. Is added to the purchase data and transmitted to the store POS server 5. Then, the store POS server 5 further adds the point score calculated according to the sales amount included in the purchase data (FIG. 4B) and transmits it to the sales management device 1.

  When the purchase data with the point card number to which the point card number and the point score are added is sent, the sales management device 1 stores the purchase data and the point card number in the POS database 13 (FIG. 4C). ). Since the purchase data with a point card number as a customer identifier is provided by the customer at the time of member registration and the customer can be specified in detail from the name, address, age, other attribute information, etc., the sales management device 1 is based on the point card number. Analyze sales trends of the customer.

  The sales management device 1 includes a point database 14 together with the POS database 13, and the point database 14 stores the accumulated point score corresponding to the point card number as shown in FIG. 4 (d). Therefore, when the purchase data with the point card number and the point score is sent, the sales management device 1 adds the point score sent to the accumulated point score stored corresponding to the point card number. To update the accumulated points. Hereinafter, a point provided by a retail company is referred to as a first point. Therefore, the sales management device 1 that manages the first point is the first point management device in the present invention.

  Moreover, the sales management apparatus 1 transmits all the purchase data sent from the store POS server 5 including the purchase data with such a point card number to the coupon distribution apparatus 2 by regular batch processing.

  Returning to FIG. 1, the coupon distribution device 2 is a server operated by a coupon issuer. And the coupon delivery apparatus 2 issues the coupon which provides the 2nd point different from a 1st point as a privilege, when a customer purchases the object goods of this coupon. Such a coupon is issued by a manufacturer that manufactures a product sold in a store as an example. In that case, it is not realistic for each maker to install the coupon distribution device 2, and the coupon distribution device 2 is operated by an application service provider (ASP) and represents the manufacturer contracted by the ASP. A mechanism for issuing coupons for target products specified by the manufacturer is preferable. Alternatively, the coupon distribution device 2 may be a server that is directly operated by a plurality of manufacturers that provide the second point. The coupon issuer is not necessarily limited to the manufacturer.

  For example, the coupon distribution device 2 instructs the sales management device 1 to add the second point provided by the manufacturer to the first point managed by the sales management device 1 of the retail company. As a result, when the customer of the retail company's point member purchases the target product, the sales management device 1 also provides the second point provided by the manufacturer in addition to the first point given at the time of purchase at the retail company's store. Will be added.

  Before describing the configuration of the coupon distribution device 2, the information terminal device 3 will be described. The information terminal device 3 is a general communication information device such as a mobile phone such as a smartphone that can be connected to the communication network 10, a portable information terminal, or a personal computer, and is held by customers who shop at a store. The information terminal device 3 includes a processing unit 31, a storage unit 32, a display unit 33, and a communication unit 34. The processing unit 31 includes a registration unit 31a, a coupon information display unit 31b, a selection information transmission unit 31c, and a coupon use execution unit 31d by installing a predetermined application program 30.

  The registration unit 31 a displays a registration screen 33 a shown in FIG. 5A on the display unit 33 in the initial setting after the application program 30 is installed. And the registration means 31a memorize | stores the point card number input into this screen 33a by the customer who is the owner of the information terminal device 3 in the memory | storage part 32. FIG.

  The coupon information display means 31 b displays a coupon information display screen 33 b shown in FIG. 5B on the display unit 23 based on the coupon information sent from the coupon distribution device 2. The target product is a product for which the manufacturer provides points by purchasing a product sold at the store, and the coupon information includes an image of the target product and the score of the second point provided by the manufacturer for the product. It is included.

  The selection information transmission means 31c is a target indicating information on the selected target product and the point card number stored in the storage unit 32 when the customer selects the target product to be purchased from the coupon information display screen 33b. The product selection information is transmitted from the communication unit 26 to the coupon distribution device 2.

  The coupon use execution means 31d determines whether or not the coupon is used depending on whether or not the coupon target product is selected by touching the “select” button and the “decision” button is touched on the coupon information display screen 33b. Determine.

  The coupon distribution device 2 includes a purchase data storage unit 25 that stores purchase data sent from the sales management device 1 in association with a point card number, a customer information storage unit 26, a coupon issue storage unit 27, and a coupon record storage. Part 28.

  The purchase data storage unit 25 stores purchase data sent from the sales management device 4 in real time or by batch processing. Therefore, the same data as the purchase database 13 of the sales management device 4 is held. The customer information storage unit 12 stores personal information such as the address, name, date of birth, etc. of the point member customer provided by the retail company in association with the point card number.

  The coupon issue storage unit stores the coupon information distributed to the information terminal device 3 in association with the point card number.

  As shown in FIG. 6, the coupon record storage unit 28 has data areas for a trader code representing a retail company that has purchased a target product using a coupon, a product code of the target product, points, and a coupon use date and time. Each manufacturer bears the funds for the points provided to the customer based on the data stored in the manufacturer point database 7.

  And the coupon delivery apparatus 2 implement | achieves each function of the coupon goods determination means 21, the coupon value determination means 22, the coupon output means 23, and the coupon use determination means 24 by processing a predetermined program.

  When there is a coupon issue request from the information terminal device 3, the coupon product determination means 21 sells the coupon target product by the retail company used by the customer of the point card number transmitted from the information terminal device 3 ( It is determined whether or not it is arranged.

  The coupon value determination means 22 detects the purchase history of the target product for which a coupon can be issued from the purchase data stored in the purchase data storage unit 8, and the customer has purchased the target product based on the purchase history. The number of points (second points) to be given sometimes is determined. Therefore, even for the same target product, the points to be given differ depending on the purchase history detected for each customer. Thus, in this embodiment, the score of the points to be given is the content of the privilege provided to the customer by using the coupon.

  The coupon output means 23 transmits to the information terminal device 3 coupon information indicating an image of a target product that can be issued a coupon and the number of points given to each customer when the target product is purchased. In this case, when there are a plurality of target products, the coupon output unit 23 transmits the coupon information of the target products in a predetermined order according to the purchase status of the target products in the purchase data for each customer. And the information terminal device which received coupon information displays coupon information by an up-down scroll or a horizontal scroll along this order. In the example illustrated in FIG. 5B described above, the images and points of the target product are arranged and displayed from the top in the order in which the customer wants to appeal to the customer by scrolling up and down. And if it scrolls, the object goods and the point of the next order will be displayed.

  When purchase data with a point card number is sent from the sales management device 1, the coupon use determination means 24 is included in the purchase data from the target product selection information stored in the coupon issue storage unit 27. It is determined whether or not there is target product selection information in which the point card number, the merchant code, and the product code match. When there is matching target product selection information, the sales management device 1 is instructed to add the second point of the target product to the stored points associated with the point card number.

  The overall operation of the coupon issuing system 100 configured as described above will be described based on the processing sequences shown in FIGS. First, in order for a customer to receive a coupon service provided by the manufacturer of the product, the coupon service application program 30 is installed and executed on the information terminal device 3 possessed by the customer.

  FIG. 7 shows an initial setting process sequence after the application program 30 is installed in the information terminal device 3, and the registration means 32 displays the registration screen shown in FIG. 5A (step S1), and points by the customer. When the card number and the retail company used for shopping are input and the “Send” button is touched, the input information is transmitted to the coupon distribution apparatus 1 (step S2).

  The coupon distribution device 1 that has received this stores the point card number and the retail company in the customer information storage unit 12 (step S3).

  The customer information storage unit 12 stores in advance personal information such as the address, name, date of birth, etc. of the point member customer provided by the retail company in association with the point card number, and when the retail company is sent The coupon distribution apparatus 2 stores the retailer company used by the customer by storing the merchant code corresponding to this retailer in the customer information storage unit 12 in association with the point card number sent at the same time. And in the information terminal device 3, the input point card number is memorize | stored in the memory | storage part 32 (step S4).

  8 and 9 show a processing sequence when a customer uses a coupon using the information terminal device 3, and the sales management device 3 performs batch processing or real-time purchase data generated on the coupon distribution device 1. The coupon distribution apparatus 1 stores the received purchase data in the purchase data storage unit 11 (step S02).

  By starting the application program 30, the information terminal device 3 transmits the point card number stored in the storage unit 22 to the coupon distribution device 2 by the coupon information display unit 31b, and requests the coupon information to be transmitted ( Step S11).

  The coupon distribution device 2 performs a process of transmitting coupon information in response to this request. First, the coupon merchandise determining means 21 searches the customer information storage unit 12 for a merchant code stored in association with the point card number corresponding to the information terminal device 3 (step S12). Then, the coupon merchandise determination means 21 has at least one sales record from the sales status indicated by the purchase data within the last past, for example, within the last two weeks stored in the purchase data storage unit 8 in association with the supplier code. A target product is selected (step S13). Therefore, it is confirmed that the selected target product is a product for which a coupon can be issued by a retail company used by the customer.

  When the target product is selected, the coupon distribution device 2 then gives points when the coupon of the target product is used by the coupon value determination means 22 according to the customer who possesses the information terminal device 3 (second). Points), that is, the content of the privilege is determined according to the purchase history of each customer (step S14).

  Specifically, the coupon value determination means 22 calculates the points to be given based on the purchase data retrieved from the purchase data storage unit 8 with the point card number sent from the information terminal device 3 in response to the display request for the target product. decide. A standard point score is set for each target product, but when a predetermined condition is recognized in the purchase history based on purchase data, the point score is increased or decreased accordingly. For example, when a certain target product is not in the purchase history, a high point score is set for a coupon of the product issued to the customer in order to have a trial purchase. Conversely, a high point score can be set in the sense of a customer service for customers who purchase the target product at a predetermined frequency.

  In addition, by setting two items to be purchased, for example, when 30 points are given as a standard setting, a customer who has no purchase history of the product is given 30 points for one purchase. It is also possible to do.

  The point score may be determined based on the purchase history of the product of the category to which the target product belongs, instead of from such one target product. For example, for a customer who has a history of purchasing a product in the dairy product category, the point score of the target product belonging to the dairy product category is set higher than the standard point score. In this case, conversely, for customers who do not have a purchase history of the product in the category, the point score of the target product belonging to the customer can be set higher than the standard point score.

  When the coupon distribution device 1 determines a target product that can be issued a coupon and its point score, the coupon output means 23 provides an image of the target product and a point score to be provided to the point member's customer when using the coupon (second point). The coupon information indicating is transmitted to the information terminal device 3. As described above, when there are a plurality of target products, the coupon output means 23 transmits each coupon information of the target products in a predetermined order according to the purchase status of the target products in the purchase data for each customer. Coupon information is created and transmitted so that target products with a high purchase frequency in the purchase history of the customer are displayed on the display unit 33 of the information terminal device 3 in the higher order of arrangement (step S15). And the coupon output means 23 links | relates with the point card number the product code of the object goods which can issue the coupon shown in the transmitted coupon information, and memorize | stores it in the coupon issue memory | storage part 16 (step S16).

  In the information terminal device 3, the coupon information display screen 33b based on the coupon information sent by the coupon information display means 31b is displayed on the display unit 33 (step S17). Then, the customer presents the coupon information display screen 33b when purchasing the target product displayed on the information terminal device 3 at the store registered as the use store.

  When this coupon is presented at the time of checkout of the target product of the coupon, the coupon is used when the "Select" button and the "Determine" button of the coupon target product are touched by the customer himself or the person in charge at the checkout register As a thing, the coupon use execution means 31c clears the coupon information including the image data of the selected product (step S18).

  At the time of checkout by using a coupon at the checkout register, the person in charge reads the point card number of the member card presented by the member customer with a scanner, and purchase data with the point card number is generated at the POS terminal 6. This purchase data is added with a store code at the store POS server 5 and further transmitted to the sales management device 1 (step S21).

  The coupon distribution device 2 stores the purchase data with the point card number transmitted from the sales management device 1 in the purchase data storage unit 21 (step S22). Next, the coupon distribution device 2 uses the coupon usage determination means 24 to store the point card number and the target product stored in the coupon issue storage unit 16 in the purchase data with the point card number in the processing of step S16. By determining whether or not a product code is included, it is determined whether or not a coupon has been used (step S23).

  When the product code of the target product for which the coupon can be used is included in the purchase data, the coupon use determining means 24 determines that the coupon has been used, and the second point score to be added by the purchase of the target product, The point card number is transmitted to the sales management device 1 (step S24). At this time, the coupon use determination means 24 clears the storage of the product code of the target product stored in association with the point card number from which the match with the purchase data is detected from the coupon issue storage unit 16.

  And the coupon use discrimination | determination means 24 memorize | stores in the coupon performance memory | storage part 28 as coupon use information the point card number which detected the coincidence, the product code of object goods, and the date data contained in purchase data (step S25). ).

  Therefore, the coupon distribution device 2 can determine the usage status of the coupon by identifying the manufacturer from the product code stored in the coupon record storage unit 28 when receiving an inquiry about the usage status of the coupon from the manufacturer. By summing up the second point score set for each target product within a predetermined period from the data, it is possible to calculate the burden amount due to issuing a coupon for each manufacturer. Similarly, from the personal information stored in the customer information storage unit 12, the purchase trend of the member customer of the target product for which the coupon is used can be analyzed and provided to the manufacturer.

  On the other hand, when the point card number and the second point score are sent, the sales management device 1 adds the second point score sent to the accumulated point score stored corresponding to the point card number. Then, the accumulated point score is updated (step S26). Therefore, the privilege of the coupon is reflected on the points by adding the second point to the point system implemented by the retail company.

  As described above, the coupon issuing system according to the present invention integrates the second point given by the manufacturer with the coupon distribution device 2 with the first point managed by the sales management device 1, thereby providing a point system for retail companies. Using this, manufacturers can provide points to customers who purchase their products. In the present embodiment, the sales management device 1 that supervises the POS system 4 also serves as the first point management device. However, the first point management device is provided separately from the sales management device 1 to purchase data with a point card number. May be acquired.

  The coupon issuing system according to the present invention can be implemented even when the retail company does not have its own point system. In this case, since the point card number does not exist, the coupon distribution apparatus 2 creates a registration number (customer identifier) at the stage of registration when the information terminal apparatus 3 installs the application program 30, and the information terminal apparatus 3 The coupon distribution apparatus 2 manages the points assigned to the maker and given to the customer in association with the registration number.

  Although only one retail company is shown, the present invention can also be applied to a plurality of retail companies each operating their own point system. In this case, the customer designates the retail company and the store on the information terminal device 3.

  Furthermore, in the above embodiment, a privilege to be given to a customer by using a coupon is used as a service point, but a discount on the target product may be used. In this case, the content of the privilege is a discount amount.

DESCRIPTION OF SYMBOLS 1 Sales management apparatus 2 Coupon delivery apparatus 3 Information terminal device 21 Coupon goods determination means 22 Coupon value determination means 23 Coupon output means 25 Purchasing data storage part 26 Customer information storage part

Claims (9)

A coupon issuance system that issues a coupon that can be used to earn benefits by presenting a target product when it is purchased.
A sales management device that generates purchase data that can be managed with the customer identifier of the customer when the purchased product is settled, an information terminal device that is possessed by the customer and makes a coupon issue request with the customer identifier, and a coupon distribution device ,
The coupon distribution device
A purchase data storage unit for accumulating the purchase data sent from the sales management device;
Coupon value determination means for determining the content of the privilege based on the purchase data of the corresponding customer searched with the customer identifier that has been requested to issue the coupon from the purchase data storage unit;
Coupon output means for transmitting coupon information indicating the content of the determined privilege to the information terminal device;
Have
A coupon issuing system, wherein a coupon is issued when the information terminal device receives the coupon information. The purchase data includes purchase store information where the product is purchased,
The coupon distribution device
A customer information storage unit storing store information of the customer for each customer identifier;
Coupon product determining means for determining the target product from which a coupon can be issued from the sales status of the target product at the store indicated by the purchase store information of the purchase data;
Further comprising
The coupon issue system according to claim 1, wherein the coupon value determining means determines the content of the privilege to be given when a customer purchases the target product determined by the coupon product determining means.   The said coupon value determination means determines the said object goods according to the said sales situation of the shop which the customer who has the said customer identifier sent from the said information terminal device uses. Coupon issue system.   The information terminal device transmits the customer identifier and use store information used by the customer to the coupon distribution device in advance, and the coupon value determination means associates the sent customer identifier with the customer identifier. The coupon issue system according to claim 3, wherein use store information is stored in the customer information storage unit. The sales management device includes a point management unit that accumulates first points for each customer identifier according to a purchase amount in the purchase data generated in sales processing,
The coupon value determining means determines the score of the second point as the privilege to be provided to the customer when the target product and the target product are purchased,
The coupon output means outputs the coupon information indicating the determined target product and the score of the second point,
The point management unit manages the points of the second point indicated by the coupon information transmitted to the information terminal device with the customer identifier corresponding to the information terminal device, the first point and the second point The coupon issuing system according to any one of claims 1 to 4, wherein the coupon issuing system is added to the accumulated points.   The coupon issuing system according to claim 1, wherein the coupon value determining means determines the content of the privilege according to the purchase status of the target product in the purchase data for each customer.   The coupon according to claim 1, wherein the coupon value determining means determines the content of the privilege according to a purchase status of a product belonging to a product category including the target product in the purchase data for each customer. Issuing system.   The coupon issuing system according to claim 1, wherein the coupon information includes image information of the target product, and the information terminal device that has received the coupon information displays the image information. The coupon output means transmits the image information of the coupon information in a predetermined order according to the purchase status of the target product in the purchase data for each customer when there are a plurality of coupon information,
The coupon issuing system according to claim 8, wherein the received information terminal device displays the image information by scrolling up and down or horizontally in the order.

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