JP2018010404A - Mobile storage medium including compound content with advertisement information combined therewith, and advertising method using the same - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertising method which provides a compound content, such as a video content with an advertisement embedded therein, stored in a mobile storage medium.SOLUTION: A mobile storage medium containing a compound content with advertisement information combined therewith includes: a content storage section for storing a start content and an advertisement information content; a control section which generates and starts a compound content to be started with the advertisement information content embedded in a start content file stored in the content storage section; and an interface section which connects to an external terminal, to transfer the compound content information to the external terminal.SELECTED DRAWING: Figure 2

Description

The present invention relates to an advertisement method for providing composite content such as moving image content in which an advertisement is embedded in a mobile storage medium.

In general, in moving image advertisements, specific publicity or advertisement is performed using a specific storage medium, for example, a compact disc (CD) or the like. The above-mentioned storage medium is a publicity article for a specific business entity, and has a miniaturized structure so that it can be easily distributed and carried. The advertisement content is combined with the content stored in a database on such a storage medium and stored.

For this reason, while the user views the database (DB) content using his / her personal computer, the user can simultaneously view and listen to the advertisement content, and the database (DB) content and other content on the network hyperlinked to the advertisement content can be viewed. It is used as part of a publicity and advertising method that makes audiovisual sense or links an electronic commerce process and compensates the user for exposure according to a predetermined rule for exposure to advertising content.

By providing the function of an electronic catalog using such a storage medium, that is, a CD-ROM type sales promotion product, database (DB) content serving as an independent product useful for the user is combined and useful database (DB) While using the content, it induces a composite electronic commerce transaction that receives a discount rate as a price exposed to an advertisement.

The functions of the storage medium described above will be explained. First, database (DB) content useful for large-capacity media and large-capacity moving image advertising content are provided, and secondly, the user clicks to view the content. Is automatically loaded when a predetermined operation is performed, and accompanying information is provided in conjunction with this, and third, the database (DB) content and the moving image advertisement content are linked to each other in the database (DB ) When using content, increase the exposure of the advertisement so that the moving image content does not disappear, and fourthly, multiple quizzes related to database (DB) content or advertising content, and the correct answer of the quiz The higher the rate, the higher the price, or the higher when purchasing goods or services using the present invention Or to receive the application of the discount rate.

Next, the fifth function is a process of automatically updating database (DB) content and advertisement content. When a user uses the content, the user automatically connects to the home page or website of each content provider to store the content. Compare by version, read the updated content and let the user view it. Sixth, recognize the unique number of the chip in the CPU and generate a unique number for each user in conjunction with the content, and use this To provide a location grasp function in electronic commerce.

Seventh, the user's content is exposed by generating an electronic lottery in proportion to the amount exposed to the advertisement, the amount exposed to the database (DB) content, or with a probability of having a predetermined functional relationship. Eighth, a large number of externally provided content is systematically stored on the user's hard disk drive (HDD), and with the assistance of a program to manage compensation for the entire time Provides compensation for user advertising exposure.

However, as described above, an advertisement using a storage medium such as a compact disc (CD) is a medium on which a user displays the content using a storage medium such as a compact disc (CD) regardless of the content of the advertisement. However, the portability is lowered and the usability is poor, and the user's action procedure for contacting the advertisement acts as a cause that the advertisement can never be effective.

Korean Published Patent No. 10-2009-0119221

Embodiments of the present invention have been devised to solve the above-described problems, and an object of the present invention is to provide various moving images or still images such as sports lessons and educational contents in a portable storage medium that is easy to carry. Including video content, various advertising content is combined in the activated content to provide specific products and corporate image advertisements to targeted customers through repeated playback and viewing to maximize advertising effectiveness An object of the present invention is to provide a storage medium that can be used and an advertising method using the same.

As means for solving the above-described problems, the present invention can reproduce a content storage unit that stores startup content and advertisement information content, and the advertisement information content embedded in the startup content file stored in the content storage unit A mobile storage medium including composite content combined with advertisement information, comprising: a control unit that generates and activates complex content; and an interface unit that connects to an external terminal and transfers the composite content information to the external terminal I will provide a. Accordingly, in view of the special characteristics of the mobile storage medium, it is possible to provide a specific product and corporate image advertisement to targeted customers through repeated playback and viewing, thereby maximizing the advertising effect.

In the embodiment of the present invention, the content storage unit described above is embedded in the startup content file and the startup content storage unit that stores at least one startup content of moving images or still images. You may provide the advertisement information storage part which preserve | saves advertisement content, and the translation information storage part which preserve | saves the translation content matched with the said starting content file.

Furthermore, the control unit according to an embodiment of the present invention includes a file generation unit that generates a composite content that can be activated by embedding and combining the advertising content in the startup content, and the advertisement content when the composite content is started. An activation control unit that determines and allocates an activation order, a data management unit that classifies advertisement content matched with the content of the activation content, and determines a combined position of advertisement content or translation content combined in the activation content; , May be provided.

Particularly, in the embodiment of the present invention, the file generation unit 210 includes a file composition unit 211 that embeds and combines the advertisement content in the startup content, and a copy that combines content duplication prevention information (DRM) with the startup content. And a prevention information (DRM) coupling unit (D) to enhance content security.

In this case, the data management unit described above further includes a sub-advertisement matching unit 240 that categorizes the advertisement content matched with the content of the activation content and provides a matching sub-advertisement with the classified advertisement content. You may have. In particular, the sub-advertisement matching unit may be driven by embedding a spot advertisement screen in a scene that matches the content of the advertisement to be provided by dividing the provided composite content by scene in units of time. The sub advertisement matching unit may further include uniform resource location specifier (URL) information for Internet connection in the sub advertisement.

The mobile storage medium in the embodiment according to the present invention described above may be realized by the following advertising method by applying a universal serial bus (USB).

Specifically, a step of connecting a mobile storage medium to an external terminal, a step of generating composite content by combining advertising content with the startup content included in the mobile storage medium, and the composite content is started When the composite content is loaded, the advertisement content is reproduced before loading, during the activation, or at the end of activation, and the advertisement of the product having a high similarity with the content of the activation content is matched during the activation of the composite content. The method may be realized by an advertising method using a mobile storage medium including composite content, which is an embodiment of the present invention described above.

According to the present invention, various moving images or still video contents such as sports lessons and educational contents are included in a portable storage medium that is easy to carry, but various advertisement contents are combined with activated contents and repeatedly reproduced. In addition, the advertisement effect can be maximized by providing specific product and corporate image advertisements to targeted customers through viewing.

In particular, the advertising content combined with the provided startup content is matched with the subject of the startup content or the product displayed on the screen according to the degree of similarity and presented in the form of a spot advertisement or the like to maximize the advertising effect.

In addition, a single-portable product having portability can be provided to a specific customer, but a target customer whose provision of activation content and advertisement content stored in a mobile storage medium matches or is similar to the user's interest level is selected. Since it can be advertised as a target, it can be provided to the core, prospective customer or target target customer, not the unspecified number, and the PR effect can be maximized.

FIG. 1a is a block diagram of components constituting a mobile storage medium according to an embodiment of the present invention. FIG. 1b is a block diagram of components that make up a mobile storage medium according to an embodiment of the invention. FIG. 2 is an image showing an implementation example of an advertisement using a mobile storage medium according to an embodiment of the present invention. FIG. 3 is an image showing an implementation example of an advertisement using a mobile storage medium according to an embodiment of the present invention. FIG. 4a is an image showing an example of an advertisement using a mobile storage medium according to an embodiment of the present invention. FIG. 4b is an image showing an example of realizing an advertisement using a mobile storage medium according to an embodiment of the present invention. FIG. 5a is an image showing an example of realizing an advertisement using a mobile storage medium according to an embodiment of the present invention. FIG. 5b is an image showing an example of realizing an advertisement using a mobile storage medium according to an embodiment of the present invention. 3 is an image showing an example of realizing an advertisement using a mobile storage medium according to an embodiment of the present invention.

Hereinafter, the configuration and operation according to the present invention will be described in detail with reference to the accompanying drawings. In the description based on the attached drawings, the same reference numerals are assigned to the same components regardless of the reference numerals, and the overlapping description thereof will be omitted. Terms such as first, second, etc. can be used to describe various components, but the components should not be limited by the terms. The terms are used to distinguish one component from another.

Referring to FIGS. 1a and 1b, a mobile storage medium including composite content combined with advertisement information according to an embodiment of the present invention (hereinafter referred to as “the present invention”) stores activation content and advertisement information content. The content storage unit 300, the control unit 200 for generating and starting the composite content that can be played back by embedding the advertisement information content in the startup content file stored in the content storage unit, and the external terminal to connect And an interface unit 100 that transfers the composite content information to an external terminal.

That is, the present invention is realized so as to enhance the advertising effect by combining the advertising content with the startup content such as moving images and still images included in the mobile storage medium, and in particular, the content of the startup content provided and the advertisement Match the contents to maximize the advertising efficiency.

The mobile storage medium according to the present invention is a generic term for equipment having various portable memory devices, which includes not only various commercialized disc (CD) structures but also external hardware equipment. (SSD: Solid State Drive), a general-purpose serial bus (USB: Universal Serial Bus), and the like, which means a separation-type storage medium that activates internal content by coupling to external equipment. In the following, a case in which a general-purpose serial bus (USB) is applied will be described as an embodiment. In particular, the mobile storage medium of the present invention activates the activation file in a structure coupled to an external terminal, but more preferably includes an interface unit 100 that can be coupled to the external terminal.

The content storage unit 300 according to the present invention stores main starting content (hereinafter referred to as “starting content”) such as various moving images and still images stored in the mobile storage medium, and It is preferable to store various advertisement information combined with the launch content and sub-advertisements associated with related products displayed in the launch content. It is further preferable to store translation content including foreign language translation information that is matched with the voice information and text information of the startup content. For this purpose, the content storage unit includes a startup content storage unit 310 that stores at least one startup content of a moving image or a still image and stores advertisement content embedded in the startup content file. It is further preferable to include an advertisement information storage unit 320 to store and a translation information storage unit 330 to store translation content matched with the startup content file. Although not shown, the mobile storage medium according to the present invention includes a NAND (Negative AND) or NOR (Negative OR) memory having a predetermined capacity, and includes a flash memory for storing arbitrary information. The content storage unit 300 occupies a part of the space of the flash memory or is implemented in a separate memory structure.

The start-up content stored in the start-up content storage unit 310 includes educational moving images and still images related to various sports such as golf, billiards, skiing, tennis, English conversation, Korean conversation, tourism information, drama, movies, etc. Regardless of the type of learning video, still video, or the like, a specific customer segment may be selected as a target according to the user's sales or business purpose, and the optimum content may be arbitrarily selected and stored. This can provide a single customer product with portability to a specific customer, but the target customer whose launch content and advertisement content stored in the mobile storage medium are the same or similar to the user's interest level This is because it can be advertised as a target, and is provided to the core or prospective customers, not to an unspecified number, and has a publicity effect.

The advertisement information storage unit 320 stores various advertisement contents. The advertisement information storage unit 320 is a large advertisement for a target product related to general advertisement contents provided by an external client who requests advertisements and the above-described activation contents. You may save including advertisement contents. The general advertising content is a normal advertising material (moving image, still image, text, image, etc.) realized in a structure embedded in the above-described startup content regardless of genre such as finance, education, sports, fashion, food, etc. ).

When the sub-advertisement content is a start-up content, for example, a golf moving image, an advertisement related to golf equipment, or a lesson using a specific product on a screen of a specific start-up content, (for example, This is a lesson scene that extends the distance of “driver”, and advertising content of the driver product (spot advertisement format, general text, image exposure advertisement), and means an advertisement related to the activation content.

The translation information storage unit 330 includes foreign language translated speech or text (subtitles) for voice and text exposed when the startup content is activated, such as English, Japanese, Chinese, Arabic, German, etc. Depending on the target of the marketing customer, various types of translated content can be combined with the startup content to improve usability, and the advertising effect can be expanded in terms of language.

The control unit 200 embeds the advertising content in the startup content and combines them to generate a composite content that can be started, and determines the startup order of the advertising content when starting the composite content An activation control unit 220 to be allocated, and a data management unit 230 that classifies advertisement contents matched with the contents of the activation content and determines a combination position of the advertisement content or translation content combined in the activation content.

The file generation unit 310 combines the advertisement content provided from the advertisement information storage unit 320 with the startup content stored in the startup content storage unit 310 (hereinafter, “composite content”). The function of generating the above is performed. In this case, the advertisement content may be activated before the activation content is activated, or may be combined so as to be activated by being embedded in the middle or the end of the activation content.

In particular, in the embodiment of the present invention, the file generation unit 310 includes a file composition unit 211 that embeds and combines the advertisement content in the startup content, and content duplication prevention information (DRM: Digital Rights Management, Hereinafter, the anti-duplication information (DRM) combining unit (D) is combined. That is, an illegal copy is prevented by embedding and combining a copy prevention mark with an activation content such as an education related content or learning or lesson related content, or is displayed using only a dedicated content player.

For this purpose, the anti-duplication information (DRM) combining unit (D) according to the present invention generates anti-duplication information (DRM) for generating anti-duplication information (DRM) to be combined with the activated content, as shown in FIG. 1b. The generation unit 212, the anti-duplication information (DRM) conversion unit 213 that converts the anti-duplication information (DRM) into the same format as the activation content, and the anti-duplication information (DRM) that combines the activation content and anti-duplication information (DRM) ) A synthesis unit 214 is provided.

The anti-duplication information (DRM) generation unit 212 obtains information such as how to use the content, the restriction conditions and the encryption method, the encryption key, and the length of the encryption key in relation to the above-described startup content. It may be generated.

The anti-duplication information (DRM) conversion unit 213 converts the anti-duplication information (DRM) generated by the anti-duplication information (DRM) generation unit (212) into anti-duplication information (DRM) content having the same format as the startup content. Convert. The format of the startup content is composed of any one of a still image, a moving image, and a sound, but the copy prevention information (DRM) to be combined with this may be converted to correspond to this. .

The anti-duplication information (DRM) composition unit 214 synthesizes anti-duplication information (DRM) converted into anti-duplication information (DRM) content in the same format as the startup content into digital content using a watermarking technique, and produces anti-duplication information. (DRM) Content may be generated.

As described above, the composition of the activation content and the copy prevention information (DRM) according to the present invention may be realized by the following method. For example, when the activation content according to the present invention is a sound content, the anti-duplication information (DRM) conversion unit 213 synthesizes the anti-duplication information (DRM) content in a sound format with the activation content by a sound watermarking technique. Since the anti-duplication information (DRM) content in the sound format is generated in the form of sound information that cannot be heard well by the human ear, even if the anti-duplication information (DRM) content is synthesized, A change in sound is not felt, and this is taken out by the voice recognition method from the dedicated playback apparatus for activated content according to the present invention.

On the other hand, when the activation content is still video content, the anti-duplication information (DRM) conversion unit 213 combines the anti-duplication information (DRM) content in the still video format with the activation content by an image watermarking technique. Since the still image format anti-duplication information (DRM) content is also generated in the form of an image invisible to human eyes, even if the anti-duplication information (DRM) content is synthesized, The change in the image format due to the above is hardly felt, and this is extracted by the video recognition method from the dedicated playback device for the activated content, like the content in the sound format.

In addition, when the startup content is a moving image content, as described above, the copy prevention information (DRM) is converted into a still video format. Each frame is combined in an image watermarking format.

As described above, since the anti-duplication information (DRM) is converted into the same format as the digital content and synthesized by the watermarking technique, the malicious user can write the anti-duplication information (DRM). In the case of deleting the content or overwriting with the operated anti-duplication information (DRM), the synthesized original content itself is damaged, or in the playback device dedicated to activated content according to the present invention Anti-duplication information (DRM) is not recognized. For this reason, according to the present invention, it becomes impossible to delete and manipulate the combined anti-duplication information (DRM).

In connection with the above-described activation order of the composite content according to the present invention, the activation control unit 220 instructs the advertisement data to be reproduced in preference to the content when the moving image is reproduced or is activated. A function of determining and controlling the reproduction order so that the advertisement data is reproduced after the content is reproduced is performed.

Further, the data management unit 230 determines a combination position such as a combination of text or image advertisement to be combined in the case of translated content or general advertisement content combined with activation content. For example, a function of including advertisement data in the head, middle, and end of the moving image content file may be performed.

In addition, the sub advertisement matching unit 240 compares the content of the activation content with the sub advertisement content stored in the advertisement information storage unit 320, and sets the related product and the degree of relevance at a set specific time or video point. You may combine expensive ads.

For example, an advertisement that is similar to the content of the startup content, or that pops up as a spot the content of an advertisement that matches the subject scene, or that provides the startup content to be provided by segmenting it by time unit The spot advertisement screen may be embedded and driven behind a scene matched with the content for about 1 to 2 seconds. This is a consumer with a short spot advertisement embedded in a scene that matches or is provided with the advertisement to be provided to the start-up content that is provided in substantially the same manner as the indirect advertisement that is seen when watching a general drama and is repeatedly viewed. It is more preferable to realize so as not to get in the way of viewing.

In this case, the sub-content includes a unified resource location specifier (URL) address, and even if the activated content is in operation, an advertising service server (web server) that allows the external terminal 400 in FIG. It is also possible to connect to the sales site or information site of the product in conjunction with In this case, the external terminal 400 has a display screen such as a computer, a portable display device, a navigation device, or a mobile device having a module that activates and displays a composite content by connecting to the interface unit of the mobile storage medium according to the present invention. It is a concept that refers to equipment. In addition, when the external terminal 400 is connected to a mobile storage medium, the external terminal 400 is preferably realized so as to recognize the connection and activate a plug-and-play module as a result. Alternatively, the information stored in the general-purpose serial bus (USB) memory is confirmed using the general-purpose serial bus (USB) agent pop-up screen when the normal general-purpose serial bus (USB) is connected, and the composite content is transmitted through the click process. It is also possible to check and start up.

Hereinafter, an implementation example for actually realizing the mobile storage medium of the present invention shown in FIG. 1 will be described with reference to FIGS.

Referring to FIG. 2, this illustrates an actual example image of activating a composite content by coupling a mobile storage medium according to an embodiment of the present invention to an external terminal. As shown in the figure, a general-purpose serial bus (USB) which is a mobile storage medium according to the present invention (hereinafter, a case where a general-purpose serial bus (USB) is applied will be described as an example) is connected to a display device. It shows a process in which the composite content is activated.

The example shown in FIG. 2 is realized by selecting “golf lesson” as the activation content. After the general advertisement content C 1 is loaded and activated before the activation content is activated, the activation content is activated (C 2) That is, the composite content is realized by arranging the advertisement activation order so that it is activated (C4) at the end of the content before the activation content is activated. In this case, it is possible to provide the translation text 331 corresponding to the contents of the activation content in various languages so that it can be combined, and it goes without saying that audio files can also be combined. Note that a spot advertisement 242 related to a club (such as an iron or a driver) used in a currently activated golf lesson moving image may be exposed as sub-advertisement content.

In FIG. 3, “golf lesson” is selected as the activation contents D 1 to D 3, and a combination of advertisement contents is arranged at the end D 4 and D 5 of the activation contents. In other words, according to the embodiment of the present invention, it is possible to embed general content or sub-advertisement content for a specific product according to the intention of the advertiser who desires the advertisement or the preference of the customer (target customer).

FIG. 4A is an operational state diagram for explaining the function of the sub advertisement matching unit 240 described above with reference to FIG. As described above, the activation content is explained by taking a golf lesson moving image as an example. When the activation content E1 is continuously activated, information on the driver at the time (or frame) when the lesson for the driver club is performed in the lesson process. And information on related products may be exposed by matching. This can further enhance the advertising effect by exposing customers who are highly interested in driver club lessons to visually confirm information about related products. As shown in FIG. 4a, such a sub-advertisement exposure method may be a method (E2) in which advertisements of related products by category are exposed together, but as shown in FIG. It may be realized by a single product targeting exposure method (E3) configured only by information about the clubs in the club, and may be exposed by club (by club type).

5a and 5b show that when the detailed information about the exposed product in FIG. 4a or 4b is clicked on a computer or a touch panel display, the contents of a separate sub-advertisement having the detailed information are divided into screens (FIG. 5a) or duplicated. It shows that it is exposed by a method such as a screen (FIG. 5b). In this case, if there is information such as a unified resource location specifier (URL) included in the contents of the sub-advertisement, it is possible to immediately connect to the advertisement server or web page.

In addition, as shown in FIG. 6, advertisements of such related products are configured by golf bags included in the activation content, or diversified into clothing, footwear, hats, ongoing golf courses, and the like. Needless to say.

Therefore, according to the embodiment of the present invention, a general-purpose serial bus (USB) that is easy to carry easily puts a composite content in which an advertisement is embedded in a storage medium (including a technique to be realized). It can be targeted to target customers with the same interest level of the main product as the content user or similar interest level, and can be provided to the core or prospective customers to maximize the PR effect. There are benefits.

The term “unit” used in this embodiment of the mobile storage medium according to the present invention described above means a hardware component such as software, a field programmable gate array (FPGA) or an application specific integrated circuit (ASIC). In addition, “to part” plays a role. However, the “˜unit” is not limited to software or hardware. The “˜unit” may be configured to be in an addressable storage medium, and may be configured to reproduce one or more processors. Thus, for example, “˜part” includes components such as software components, object-oriented software components, class components, and task components, processes, functions, attributes, procedures, subroutines, program code segments, drivers, Includes formware, microcode, circuits, data, databases, data structures, tables, arrays and variables. Functions provided within a component and “part” are not only coupled to a smaller number of components and “parts”, or further separated into additional components and “parts”. The components and “units” may be implemented to replay one or more central processing units (CPUs) in the device or security multimedia card.

In the detailed description section of the present invention as described above, specific embodiments have been described. However, various modifications can be made without departing from the scope of the present invention. The technical idea of the present invention should not be defined by being limited to the described embodiments of the present invention, but should be defined not only by the claims but also by the equivalents of the claims. .

100: Interface unit 200: Control unit 210: File generation unit 220: Activation control unit 230: Data management unit 240: Sub advertisement matching unit 300: Content storage unit 310: Activation content storage unit 320: Advertisement information storage unit 330: Translation information Preservation part

Claims (11)

A content storage unit (300) for storing startup content and advertisement information content;
A control unit (200) for generating and starting a composite content that can be played by embedding the advertisement information content in the startup content file stored in the content storage unit;
An interface unit (100) for connecting to an external terminal and transferring the composite content information to the external terminal;
A mobile storage medium comprising composite content combined with advertising information. The content storage unit
An activation content storage unit (310) that stores at least one activation activation content of a moving image or a still image;
An advertisement information storage unit (320) for storing advertisement content embedded in the startup content file;
A translation information storage unit (330) for storing translation content matched with the startup content file;
A mobile storage medium comprising composite content combined with advertisement information according to claim 1. The control unit (200) includes a file generation unit (210) that generates a composite content that can be activated by embedding and combining the advertising content in the activation content;
An activation control unit (220) for deciding and allocating the activation order of the advertising content upon activation of the composite content;
A data management unit (230) for classifying advertisement contents to be matched with the contents of the activation content and determining a combination position of advertisement contents or translation contents to be combined in the activation content;
A mobile storage medium comprising composite content combined with advertisement information according to claim 2. The file generation unit (210)
A file composition unit (211) for embedding and combining the advertising content in the startup content;
Anti-duplication information (DRM) combining unit (D) for combining anti-duplication information (DRM) with the activated content;
A mobile storage medium comprising composite content combined with advertisement information according to claim 3. The anti-duplication information (DRM) combining unit (D)
An anti-duplication information (DRM) generating unit (212) for generating anti-duplication information (DRM) to be combined with the activated content;
An anti-duplication information (DRM) converter (213) for converting the anti-duplication information (DRM) into the same format as the startup content;
An anti-duplication information (DRM) composition unit (214) for synthesizing the startup content and anti-duplication information (DRM);
The mobile storage medium according to claim 4, comprising composite content combined with advertisement information. The data management unit (230)
The advertisement according to claim 5, further comprising a sub-advertisement matching unit (240) that classifies advertisement contents matched with the contents of the activation contents and provides matching sub-advertisements matched with classified advertisement contents. A mobile storage medium containing composite content combined with information. The sub-ad matching unit (240)
The composite content combined with advertisement information according to claim 6, wherein the composite content is driven by embedding a spot advertisement screen in a scene that is matched with an advertisement content to be provided by dividing the composite content by scene in units of time. A mobile storage medium comprising: The sub-ad matching unit (240)
The mobile storage medium including composite content combined with advertisement information according to claim 7, further comprising unified resource location specifier (URL) information for Internet connection to the sub-advertisement. The mobile storage medium is
A mobile storage medium including a composite content combined with advertisement information according to any one of claims 1 to 8, which is a universal serial bus (USB). Connecting the mobile storage medium to an external terminal;
Combining advertising content with the activation content included in the mobile storage medium to generate composite content;
When the composite content is activated, the advertisement content is reproduced before loading the composite content or during the activation or at the end of the activation;
A step in which an advertisement of a product having a high similarity with the content of the activated content is matched during the activation of the composite content, and further a sub-ad is reproduced;
An advertising method using a mobile storage medium containing composite content according to claim 7. The step of generating the composite content includes:
The advertisement method using a mobile storage medium including composite content according to claim 10, further comprising combining content activation prevention information (DRM) with the activated content.