JP2018055508A - Advertisement support apparatus, advertisement support system, and advertisement support method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a technique for realizing efficient advertising in an apartment house. SOLUTION: An advertisement support device arranged in a common area of an apartment house and for printing an advertisement based on the distributed advertisement data includes an authentication unit that accepts login by a resident of the apartment house and the distributed advertisement data. A communication unit for receiving, a storage unit for storing received advertisement data, and an operation display unit for selecting output target data which is advertisement data to be printed out from the stored advertisement data. It includes an output unit that forms an image on a print medium based on the generated advertisement data and outputs it, and an advertisement data management unit that deletes the advertisement data stored in the storage unit based on preset conditions. .. [Selection diagram] Fig. 1

Description

  The present invention relates to an advertisement support apparatus, an advertisement support system, and an advertisement support method, and more particularly to a technique for use in a common part of an apartment house.

  Various techniques have been proposed for a method of performing advertisement using a typical image forming apparatus (for example, a printer, a multifunction printer, or a multifunction peripheral). We propose a technology that reads out the relevant character information and image information, and further displays the character information and image information on the display in a certain order by an interactive method with the user. In addition, Patent Document 2 stores information related to an advertisement requested by a user and transmits it to a center via a network. Can be used to quickly capture printing results data, analyze user preferences, and preferences We propose a technique to update the Tsu advertising. Patent Document 3, the user of the advertisement information when you print the advertisement information, the provider of the advertisement information has been proposed a technique to bear the advertising costs.

Japanese Utility Model Publication No. 7-10792 JP 2003-67623 A JP 2001-229246 A

  On the other hand, in the advertising industry, the distribution of leaflets to apartment houses has become a security issue, and efficient advertisements for residents of apartment houses are required.

  This invention is made | formed in view of such a condition, and it aims at providing the technique which implement | achieves an efficient advertisement in an apartment house.

  The present invention provides an advertisement support apparatus for printing an advertisement based on distributed advertisement data arranged in a common part of an apartment house. The advertisement support device includes an authentication unit that accepts login by a resident of the apartment house, a communication unit that receives the distributed advertisement data, a storage unit that stores the received advertisement data, and the stored advertisement An operation display unit for selecting output target data which is advertisement data to be printed out of data, and an output unit for forming and outputting an image on a print medium based on the selected advertisement data; And an advertisement data management unit for deleting the advertisement data stored in the storage unit based on a preset condition.

  The present invention provides an advertisement support system including the advertisement support apparatus and a mobile terminal that can be wirelessly connected to the advertisement support apparatus.

  The present invention provides an advertisement support method for printing an advertisement based on distributed advertisement data arranged in a common part of an apartment house. The advertisement support method includes an authentication step of accepting login by a resident of the apartment house, a communication step of receiving the distributed advertisement data, a storage step of storing the received advertisement data, and the stored advertisement An operation display step for selecting output target data which is advertisement data to be printed out of the data, and an output step for forming and outputting an image on a print medium based on the selected advertisement data; And an advertisement data management step of deleting the advertisement data stored in the storage unit based on a preset condition.

  ADVANTAGE OF THE INVENTION According to this invention, the technique which implement | achieves an efficient advertisement in an apartment can be provided.

It is a block diagram which shows the function structure of the advertisement assistance system 10 which concerns on one Embodiment of this invention. It is a table | surface which shows an example of the advertisement data preparation process and resident attribute information which concern on one Embodiment. It is a flowchart which shows the procedure of the advertisement provision process which concerns on one Embodiment. It is explanatory drawing which shows the operation display part 230 of the smart phone 200 in the advertisement assistance process which concerns on one Embodiment.

  Hereinafter, modes for carrying out the present invention (hereinafter referred to as “embodiments”) will be described with reference to the drawings.

  FIG. 1 is a block diagram showing a functional configuration of an advertisement support system 10 according to an embodiment of the present invention. The advertisement support system 10 is used at the entrance of an apartment house, that is, a condominium (in particular, inside an auto lock). The advertisement support system 10 includes a plurality of advertisement support devices 100, a plurality of smartphones 200, and a beacon transmitter 300. One advertisement support apparatus 100 is installed for each entrance of the apartment house.

  A personal computer 400 of an advertising agency is connected to the plurality of advertising support devices 100. The advertising agency receives an order for an advertising agency from each advertiser AD. The advertising agency includes distribution of coupons and flyers, for example. The personal computer 400 stores advertisement data as electronic data. Each advertisement support apparatus 100 may be connected to personal computers (not shown) of advertisement agencies of a plurality of companies.

  The advertisement support apparatus 100 has a basic configuration as an image forming apparatus, and includes a control unit 110, an image forming unit 120, an operation display unit 130, a storage unit 140, and a communication interface unit 150. The image forming unit 120 reads an image from a document and generates image data, an image processing unit 122 that processes image data according to print settings, and prints on a print medium based on the processed image data. The image output part 123 which performs is provided. The communication interface unit 150 is also simply referred to as a communication unit. The image forming unit 120 is also simply called an output unit.

  The smartphone 200 is owned by each resident of the apartment house, and includes a control unit 210, an operation display unit 230, a storage unit 240, a communication interface unit 250, and an imaging unit 260. The smartphone 200 is connected by short-range wireless communication using the advertisement support apparatus 100, the communication interface unit 150, and the communication interface unit 250. In this embodiment, near field communication uses CLASS3 of BLUETOOTH (registered trademark). CLASS 3 of BLUETOOTH (registered trademark) is a communication with an output of 1 mW, and is a short-distance wireless communication capable of communication within a distance of about 1 m between the advertisement support device 100 and the smartphone 200.

  The operation display unit 130 of the advertisement support apparatus 100 and the operation display unit 230 of the smartphone 200 function as a touch panel, display various menus as input screens, and accept a resident's operation input. The operation display unit 130 includes a display 131 and operation buttons 132. The operation display unit 130 receives a user's operation input from the display 131 that functions as a touch panel, various buttons, and switches (not shown).

  The control units 110 and 210 include main storage means such as RAM and ROM, and control means such as MPU (Micro Processing Unit) and CPU (Central Processing Unit). The control unit 110 also has a controller function related to various I / O, USB (Universal Serial Bus), bus, and other hardware interfaces. The control units 110 and 210 control the entire advertisement support apparatus 100 and the smartphone 200, respectively.

  The storage units 140 and 240 are storage devices including a hard disk drive or a flash memory that is a non-temporary recording medium, and store control programs and data for processes executed by the control units 110 and 210, respectively. The storage unit 140 stores an advertisement support application program 141 for installation on the smartphone 200.

  The beacon transmitter 300 is installed in the advertisement support apparatus 100. In this embodiment, iBeacon (registered trademark) is used as an example. Management of the beacon transmitter 300 is performed by bidirectional communication between the communication interface unit 150 of the advertisement support apparatus 100 and the beacon transmitter 300. Thereby, the advertisement support apparatus 100 can confirm the normal operation of the beacon transmitter 300. On the other hand, the beacon transmitter 300 performs broadcast transmission of each beacon asynchronously every 0.1 seconds. Broadcast transmission is a one-way transmission method that simultaneously sends the same information to an unspecified number of people.

  The beacon is transmitted using Bluetooth (registered trademark) Low Energy (also referred to as BLE). BLE is a standard for performing communication with low power consumption. Thereby, the beacon transmitter 300 can be operated for several months with a general button battery.

  The beacon includes an identifier that is also referred to as a universally unique identifier (UUID), a major value, and a minor value. In this embodiment, the beacon transmitter 300 has a UUID associated with the advertisement support application program 141. The beacon transmitter 300 has a Major value that represents the vicinity of the advertisement support apparatus 100. In this example, the Minor value is not used.

  FIG. 2 is a table showing an example of advertisement data preparation processing and resident attribute information according to an embodiment. The advertisement data preparation process is processed in the following steps as shown in FIG. Resident attribute information will be described later.

  In step S110, the personal computer 400 of the advertising agency executes an advertisement acceptance process. The advertisement acceptance process is a process for determining an advertisement specification and a fee in response to an advertisement request from each advertiser AD. In step S120, the personal computer 400 of the advertising agency executes an advertising data generation process. The advertisement data generation process is a process for generating electronic data of an advertisement to be printed such as a coupon or a flyer based on the set advertisement specification.

  In step S130, the personal computer 400 of the advertising agency executes a delivery area determination process. The distribution area determination process is a process for determining a distribution area of electronic data of each advertisement. Since the distribution area of each advertisement data increases as the distribution area expands, it is determined by agreement between the advertising agency and each advertiser AD in consideration of the commercial area of each advertiser AD. The distribution destination of each advertisement data is determined based on each region where a plurality of advertisement support apparatuses 100 are installed.

  In step S140, the personal computer 400 of the advertising agency executes an advertising data distribution process. In the advertisement data distribution process, each advertisement data is distributed to the advertisement support apparatus 100 determined in the distribution area determination process. The distribution of the advertisement data is performed within a range agreed with the administrator of the advertisement support apparatus 100 in advance.

In step S150, the control unit 110 of the advertisement support apparatus 100 executes an advertisement data management process. In the advertisement data management process, the advertisement support apparatus 100 uses the method of using the advertisement data storage area 142 by a method set by the apartment manager (for example, an apartment complex management association) in order to effectively use the storage unit 140. to manage. Specifically, the following management is performed. Thus, the control unit 110 functions as an advertisement data management unit.
(1) When the storage period of the advertisement data is set, the advertisement data is deleted when the storage time limit is reached.
(2) The advertisement data for which the retention period is not set is deleted after the elapse of a certain period. When the remaining capacity of the advertisement data storage area 142 is reduced, the advertisement data is deleted before the advertisement data for which the retention period is set. The
(3) The advertisement data is deleted for the advertisement output by all the residents.
(4) An upper limit is set for the amount of data used by each advertising agency.

In the advertisement data management process, a billing process is further performed for storing the advertisement data in the advertisement data storage area 142. Specifically, the following charge is set by the administrator and used for the lease fee of the advertisement support apparatus 100 and the cost of consumables (toner and printing paper). The billing is paid from the advertising agency to the manager of the housing complex.
(1) Reception of advertisement data (2) Data amount x data storage period (for example, 100 yen / (1 GB x month)

The attribute information of the resident is managed in the smartphone 200 that the resident has, for example, as information shown in the table of FIG. The reason why it is managed in the smartphone 200 is that the data includes personal information. The following processing is performed based on the resident attribute information.
(1) Since the language of this resident is Japanese, Japanese advertisements are targeted.
(2) Based on the output history file (file name ad_histry), the output of the same type or related advertisement as the advertisement output in the past is preferentially proposed.
(3) Based on the desired advertisement setting file (file name preferred_ad), narrowing down the desired advertisement genre (for example, food and drink or fast food), the advertisement proposal period (proposed stop for a certain period), and the advertisement that has been output once Advertisements are proposed under various restrictions such as proposal prohibition. The desired advertisement setting file may further include designation of an advertisement medium, for example, a distribution medium (distribution method) such as distribution on paper or distribution on both paper and electronic data.

  The advertisement support apparatus 100 manages advertisement data using a database representing advertisement attributes in the advertisement data storage area 142. The advertisement support apparatus 100 transmits the latest database representing the attribute of the advertisement to the smartphone 200. The smartphone 200 extracts the advertisement based on the resident attribute information based on the setting, and returns the extraction result to the advertisement support apparatus 100. The advertisement support apparatus 100 proposes an advertisement to the resident based on the extraction result. Thereby, the smartphone 200 allows the advertisement support apparatus 100 to preferentially propose an advertisement desired by the resident without giving out attribute information of the resident who may include personal information to the outside.

  Note that the advertisement data stored in the advertisement data storage area 142 may be configured to be accessible at any time by a personal computer at home or the smartphone 200.

  FIG. 3 is a flowchart showing the contents of the advertisement support process in the advertisement support system 10 according to the embodiment. The advertisement support process is premised on the fact that the advertisement support application program 141 is downloaded in advance from the advertisement support apparatus 100 or the like to the smartphone 200 and installed in the smartphone 200. Furthermore, it is assumed that an account is registered in the smartphone 200 by registering information such as a login name, a password, and payment information. In the advertisement support apparatus 100, authentication information may be registered in advance for each resident by a management company or a management association so that the resident can use the information at any time.

  In step S210, the smartphone 200 detects a beacon at the entrance of the apartment house. Specifically, the smartphone 200 receives a beacon by broadcast transmission from the beacon transmitter 300 installed in the advertisement support apparatus 100. The smartphone 200 requests access to the advertisement support device 100 using the UUID and Major value included in the beacon in response to reception of the beacon.

  FIG. 4 is an explanatory diagram illustrating the operation display unit 230 of the smartphone 200 in the advertisement support process according to the embodiment. In step S220, the smartphone 200 displays the advertisement status on the operation display unit 230 by push notification. The operation display unit 230 displays an advertisement display screen 231 that displays that a coupon or flyer has been issued that day, and a login screen 232.

  In this example, it is assumed that push communication to the smartphone 200 is desired when there are coupons or flyers of a plurality of categories including restaurants and beauty salons. Further, it is assumed that the push communication is set only for the new advertisement of the day.

  In step S230, the resident determines whether or not to log in to the advertisement support apparatus 100. If not logged in, the “close” icon 232N is touched to complete the advertisement support process, and if logged in, the icon 232Y for “login to the advertisement support apparatus” is touched and the process proceeds to step S240. It is done. Authentication for login is performed using the authentication information by the control unit 110 functioning as an authentication unit.

  In step S240, the resident executes an advertisement selection process. The advertisement selection process is a process of selecting a desired advertisement (coupon or flyer) by operating the operation display unit 130 of the advertisement support apparatus 100. In this example, at the time of login, the advertisement support apparatus 100 preferentially displays the advertisement introduced by the push notification on the display 131 of the operation display unit 130.

  In step S250, the resident executes an advertisement output process. The advertisement output process is a process of printing and outputting an advertisement (coupon or flyer) selected by pressing a start button (not shown).

  In step S260, the control unit 110 of the advertisement support apparatus 100 executes billing processing. In the billing process, for example, the advertisement printing is borne by the advertising agency, and the second and subsequent sheets are borne by the resident. Even when coupons or flyers are actually distributed, the first one is distributed free of charge, but it is considered that if it is copied, it will be copied at the expense of the resident. Thus, the control unit 110 also functions as a charge calculation unit.

  In addition, since residents of apartment houses can make copies other than advertisements on the condition of charging, the convenience of installing an advertisement support apparatus 100 having an image forming function is enhanced for residents who do not use advertisements. Furthermore, if you register an account of the management association, you can also use it for copying management association materials.

  Thus, according to the advertisement support apparatus 100 according to the embodiment, it is possible to provide a technique for realizing efficient advertisement in an apartment house. Specifically, the resident of the apartment can save only the trouble of checking the mailbox frequently and disposing of unnecessary advertisements, while obtaining only the desired advertisement. Furthermore, it is possible to reduce the risk that important mail items such as documents containing personal information (such as a request for credit) are mistakenly thrown away in an advertisement.

  On the other hand, the advertising agency can reduce the burden of distributing advertisements (advertising labor costs), and can effectively use resources (printing paper) by eliminating unnecessary printing. Furthermore, since the advertisement agency can monitor advertisement browsing and output status for each apartment, efficient advertisement can be made possible. As a result, the advertiser can also reduce the cost by optimizing the distribution destination of the advertisement.

  In addition, based on the distribution method specified in the desired advertisement setting file, the advertising agency can switch to paper advertisements for residents who want to distribute paper as before. Is possible. On the other hand, for the residents (customers) who frequently output, both paper distribution and electronic data advertisement may be executed. As described above, as a potential customer, it is possible to provide an optimal advertisement service in a form desired by a resident.

  Since the plurality of advertisement support apparatuses 100 are fixed in the area where they are installed (the entrance of the apartment house), they can also be used for analysis of the commercial area of each advertisement based on the use status of the advertisement. Thereby, cost effectiveness can be improved in determining the distribution destination of the advertisement data. Specifically, the coupon for A beauty salon had a large response to B apartment, but the response to C apartment was small, so increased distribution to B apartment and nearby apartments. Correspondence can also be realized easily.

C. Variations:
The present invention can be implemented not only in the above embodiments but also in the following modifications.

  Modification 1: In the above embodiment, the advertisement usage status is monitored for each apartment house. For example, the usage status of the advertisement by the resident is monitored by obtaining the permission of the resident (or without the process of obtaining the permission). Thus, processing that improves the convenience of the resident may be performed. Specifically, it is assumed that a certain resident outputs a coupon, and a coupon with a new term is distributed as an advertisement in a state where the term of the coupon has been reached. In this case, the advertisement support apparatus 100 may notify the resident by push communication that the coupon has expired and that a new coupon is available.

  Modification 2: In the above embodiment, the number of printed advertisements is not limited, but a restriction may be set such that each resident can print only one sheet for each advertisement in consideration of, for example, paper supply.

  Modified example 3: In the above embodiment, an advertisement is charged when an advertisement is printed. For example, preview display on the smartphone 200 and browsing (access) of advertisement data stored in the advertisement data storage area 142 in a personal computer at home ) May be charged to the advertising agency.

  Modified example 4: In the above embodiment, it is detected that a resident's smartphone has approached the vicinity of the advertisement support apparatus 100 (for example, a corner of an entrance or an elevator) using a beacon. You may comprise so that it may log in automatically by radio | wireless when the apparatus 100 approaches. However, if a beacon is used, notification can be received even when someone else is logged in to the advertisement support apparatus 100.

  Modification 5: In the above embodiment, a smartphone is used. However, the present invention can be applied to a portable terminal such as a notebook PC or a tablet as long as wireless communication is possible. Note that wireless communication includes communication using infrared rays or the like.

DESCRIPTION OF SYMBOLS 10 Advertisement support system 100 Advertisement support apparatus 110 Control part 120 Image formation part 130 Operation display part 140 Storage part 150,250 Communication interface part 200 Smartphone 210 Control part 230 Operation display part 240 Storage part 300 Beacon transmitter

Claims (8)

An advertisement support device for printing an advertisement based on the distributed advertisement data arranged in a common part of an apartment house,
An authentication unit that accepts a login by a resident of the apartment house;
A communication unit for receiving the distributed advertisement data;
A storage unit for storing the received advertisement data;
An operation display unit for selecting output target data, which is advertisement data to be printed out, from the stored advertisement data;
An output unit for forming and outputting an image on a print medium based on the selected advertisement data;
An advertisement data management unit that deletes the advertisement data stored in the storage unit based on a preset condition;
An advertisement support apparatus comprising: The advertisement support device according to claim 1,
The advertisement data is classified in advance into a plurality of categories,
An advertisement support apparatus that preferentially displays some of the plurality of categories on the operation display unit based on the setting of the resident. The advertisement support apparatus according to claim 1 or 2,
The said communication part is an advertisement assistance apparatus which notifies to the terminal which the said resident has according to the addition of the advertisement data of some categories in the said plurality of categories based on the setting of the resident. The advertisement support device according to any one of claims 1 to 3,
The said communication part records the said output for every said advertisement data, The advertisement assistance apparatus which returns the said record to the delivery person of the said advertisement data. The advertisement support apparatus according to any one of claims 1 to 4, further comprising:
An advertisement support apparatus comprising: a billing calculation unit that records the output for each advertisement data and calculates a billing amount for a distributor of the advertisement data based on the record. The advertisement support apparatus according to any one of claims 1 to 4, further comprising:
A billing calculation unit for calculating a billing amount for the distributor of the advertisement data based on a data amount of the advertisement data stored in the storage unit and a time during which the advertisement data is stored in the storage unit; Advertising support device. An advertising support system,
The advertisement support apparatus according to any one of claims 1 to 6,
A portable terminal wirelessly connectable to the advertisement support device;
An advertising support system comprising: An advertisement support method for printing an advertisement based on distributed advertisement data arranged in a common part of an apartment house,
An authentication process for accepting a login by a resident of the housing complex;
A communication step of receiving the distributed advertisement data;
A storage step of storing the received advertisement data;
An operation display step for selecting output target data which is advertisement data to be printed out of the stored advertisement data;
An output step of forming and outputting an image on a print medium based on the selected advertisement data;
An advertisement data management step of deleting the advertisement data stored in the storage unit based on a preset condition;
An advertisement support method comprising: