JP2017220099A - System for acquiring user browsing behavior information on a web page via a network - Google Patents

Abstract

PROBLEM TO BE SOLVED: To efficiently cope with a rapid increase in the number of accesses to a Web page when acquiring browsing behavior information of a user via a network. SOLUTION: In a system for acquiring user browsing behavior information via a network, an access processing unit (40) has a total number of user terminals (10) transmitting browsing behavior information when receiving an access request. When the value is less than the predetermined value and the processing load amount by the information processing unit (50) is less than the predetermined amount, the access permission is transmitted to the user terminal (10) and the browsing behavior information is transmitted. When the total number of (10) is equal to or greater than a predetermined value, or when the amount of processing load by the information processing unit (50) is equal to or greater than a predetermined amount, the access permission is not transmitted to the user terminal (10). [Selection diagram] Fig. 3

Description

  The present invention relates to a system for acquiring browsing behavior information of each user on a Web page displayed on a plurality of user terminals via a network.

  In recent years, Web sites have become extremely important for companies as a place for advertising activities. And in order to make the advertisement effect which this Web site has more optimal, the heat map is utilized. A heat map is a color-coded display of where and how much of a web page that a user who has viewed each web page making up the website is overlaid on the web page. It visualizes the browsing behavior of the user. Since the user's browsing behavior can be grasped from this heat map, the website can be improved to a more optimal one based on the heat map. Moreover, as a system for creating a heat map, for example, Japanese Patent Application Laid-Open No. 2012-68901 discloses a system including a server that accumulatively acquires information related to a user's browsing behavior.

  Since the number of accesses to various Web pages may increase rapidly due to a company conducting a campaign on a Web site for promoting sales of products, such a rapid increase in the number of accesses to a server used for creating a heat map Therefore, it has been necessary to provide a processing capacity that can withstand the above-mentioned problems, which has led to an increase in cost. On the other hand, since the number of access increases rapidly, there is little opportunity to demonstrate the high processing capacity provided for the cost, leading to an inefficient situation.

JP 2012-68901 A

  Therefore, a system that can efficiently cope with a sudden increase in the number of accesses to Web pages when acquiring user browsing behavior information via a network is desired.

The system according to the present invention comprises:
A system for acquiring browsing behavior information of each user on a web page displayed on a plurality of user terminals via a network,
An access request from the user terminal can be received, an access permission for permitting the user terminal to transmit the browsing behavior information can be transmitted, and transmitted from the user terminal in response to the access permission. An access processing unit for receiving the browsing behavior information;
An information processing unit that processes the browsing behavior information received by the access processing unit;
A storage unit for accumulatively storing the processed browsing behavior information,
When the access processing unit receives the access request, a total number of the user terminals transmitting the browsing behavior information is less than a predetermined value, and a processing load by the information processing unit is less than a predetermined amount When the access permission is transmitted to the user terminal and the total number of the user terminals transmitting the browsing behavior information is equal to or greater than a predetermined value, or the processing load by the information processing unit is a predetermined amount When it is above, the access permission is not transmitted to the user terminal.

  According to this configuration, instead of transmitting browsing behavior information from all user terminals that have accessed the web page and processing and storing the browsing behavior information of all the user terminals, the access processing unit first requests access from the user terminal. And determining the number of user terminals that are transmitting browsing behavior information to the access processing unit and determining the processing load amount of browsing behavior information by the information processing unit, both of which are predetermined The browsing behavior information from the user terminal that has transmitted the access request is received only when the value is less than the value (predetermined amount). As a result, even if the number of accesses from user terminals increases rapidly, it is possible to efficiently avoid the reception of browsing behavior information exceeding the processing capacity of the system, and the processing capacity to be provided in the system is also improved for all user terminals. It is not necessary to be able to withstand access from the network, and the system cost can be effectively reduced. In addition, even if the number of user terminals permitted to access is limited as in this configuration, statistically reliable data can be obtained as long as the number of samples is equal to or greater than a certain number. It is not necessary to do this, and it is possible to obtain sufficient data even with this configuration. Therefore, it is possible to efficiently cope with a sudden increase in the number of accesses to the Web page.

  Hereinafter, preferred aspects of the server according to the present invention will be described. However, the scope of the present invention is not limited by the preferred embodiments described below.

  As one aspect, it is preferable that the access processing unit, the information processing unit, and the storage unit are constructed in a cloud environment.

  According to this configuration, by using the cloud environment, it is possible to effectively eliminate the labor and cost of newly installing and constructing a hardware system that processes and stores a huge amount of information.

  As one aspect, it is preferable that the access processing unit proliferates in stages according to the total number of accesses from the user terminals and performs processing in a distributed manner.

  According to the cloud environment, the access processing unit can be propagated in the cloud environment without physically installing a new server device for processing. According to this configuration, normally, access from the user terminal is processed using only the minimum necessary computing resources, and when the number of accesses from the user terminal increases rapidly, the access processing unit is proliferated and accessed. Efficient operations such as processing are possible.

  As one aspect, it is preferable that a plurality of the information processing units are provided, and the number of the information processing units to be activated is increased / decreased according to the total amount of processing load by the information processing units, and processing is performed in a distributed manner.

  According to this configuration, by using the cloud environment, the number of information processing units to be activated is increased or decreased according to the required processing load, so that processing is normally performed using only the minimum necessary computing resources. When the number of accesses from user terminals increases rapidly, efficient operation such as processing by a plurality of information processing units becomes possible.

  As one aspect, it is preferable that the information processing unit creates a heat map based on the browsing behavior information stored cumulatively in the storage unit according to an instruction from an administrator terminal.

  According to this configuration, it is possible to create a heat map while efficiently dealing with the rapid increase in the number of accesses to the Web page.

Overall configuration diagram of system according to this embodiment Schematic configuration diagram of a system according to the present embodiment The figure which shows the processing flow of the system which concerns on this embodiment. Overall configuration diagram of system according to this embodiment when access is concentrated

  An embodiment of a system for acquiring browsing behavior information of a user according to the present invention via a network will be described with reference to the drawings. The system 1 according to the present embodiment acquires browsing behavior information of each user on a Web page displayed on a plurality of user terminals 10 via a network. The system 1 can receive an access request from the user terminal 10 and can transmit an access permission permitting the user terminal 10 to transmit browsing behavior information, and transmits from the user terminal 10 in response to the access permission. Processed by the access processing server (corresponding to the access processing unit) 40 that receives the browsing behavior information to be processed, and the information processing server (corresponding to the information processing unit) 50 that processes the browsing behavior information received by the access processing server 40 A database server (corresponding to a storage unit) 60 for accumulating browsing behavior information. When the access processing server 40 receives the access request, when the total number of user terminals 10 that transmit browsing behavior information is less than a threshold and the processing load by the information processing server 50 is less than a predetermined amount, the access processing server 40 When the total number of user terminals 10 that transmit access permission to the terminal 10 and transmit browsing behavior information is equal to or greater than a threshold value, or when the processing load by the information processing server 50 is equal to or greater than a predetermined amount, the user terminal 10 The access permission is not transmitted to. Thereby, it is possible to efficiently cope with a sudden increase in the number of accesses to the Web page. Hereinafter, the system 1 according to the present embodiment will be described in detail.

  The system 1 according to the present embodiment acquires user browsing behavior information via a network in order to create a heat map that visualizes the browsing behavior of the user on a Web page. As shown in FIG. 1, the system 1 includes a user terminal 10, a Web server 20, a cloud environment 30, and an administrator terminal 70. As shown in FIG. 2, the user terminal 10, the cloud environment 30, The administrator terminal 70 is connected via the network 80 (not shown, but the Web server 20 can also be connected to each other via the network).

  Here, the browsing behavior is, for example, where the user looks closely on the web page, such as clicking on a link or image on the web page, and the browsing behavior information is displayed on the user terminal 10 A captured image of a web page, touch position information (coordinates) in the case of a mouse cursor or a touch panel, information on screen scrolling and enlargement / reduction, type of operation (click, selection, etc.) on the web page, clicked link or image or Information about the selected text, the time when these were executed, and the like are associated with each other.

  The user terminal 10 and the administrator terminal 70 are only required to be able to communicate with other devices via a network and to browse web pages, and examples thereof include a PC and a smartphone. Although not shown, the Web server 20 and the cloud environment 30 are connected to a large number of user terminals 10 via the network 80.

  The web server 20 stores web page data in advance, provides the web page data in response to access from the user terminal 10, and causes the web page to be displayed on the browser of the user terminal 10. As the Web page is displayed on the user terminal 10 that has accessed the Web page by embedding a script such as JavaScript (registered trademark) in the header or tag of the Web page data, as shown in FIG. In addition, the user terminal 10 displaying the Web page downloads a script 41 in the access processing server 40 described later.

  In the system 1, in the cloud environment 30, browsing behavior information about the Web page displayed on the user terminal 10 is acquired and stored cumulatively. For this purpose, an access processing server (corresponding to an access processing unit) 40, an information processing server (corresponding to an information processing unit) 50, and a database server (corresponding to a storage unit) 60 are constructed in the cloud environment 30.

  The access processing server 40 serves as a window that accepts access from the user terminal 10 and receives browsing behavior information transmitted from the user terminal 10. Then, in order to cope with the increase in the number of accesses, in accordance with the total number of accesses from the user terminal 10, it is proliferated stepwise in a form of copying itself onto the cloud environment 30, and distributed processing is performed ( (See FIG. 4). Furthermore, the access processing server 40 includes a determination unit 42 that determines whether or not the user terminal 10 is permitted to transmit browsing behavior information, and executes access restriction that does not receive browsing behavior information exceeding a certain limit. To do.

  The access restriction method will be described. First, the access processing server 40 includes a script 41 for causing the user terminal 10 to execute a series of actions such as an access request described later. This script 41 is automatically downloaded to the user terminal 10 that has accessed the web page, and before the user terminal 10 transmits the browsing behavior information, an access request that requests whether the browsing behavior information can be transmitted to the user terminal 10 Is transmitted to the access processing server 40, and then browsing behavior information is transmitted to the access processing server 40 when access permission is received.

  Corresponding to this, the access processing server 40 can receive an access request from the user terminal 10 and can transmit an access permission permitting the user terminal 10 to transmit browsing behavior information. That is, the access processing server 40 first accepts an access request from the user terminal 10, and when the determination unit 42 determines to permit transmission of browsing behavior information in response to this access request, Send access permission. Then, the access processing server 40 receives the browsing behavior information transmitted from the user terminal 10 in response to the access permission.

  In addition, the determination by the determination unit 42 determines whether the total number of user terminals 10 that transmit browsing behavior information exceeds a predetermined value and whether the processing load amount by the information processing server 50 described later exceeds a predetermined amount. To do. That is, when the total number of user terminals 10 transmitting browsing behavior information is less than a predetermined value and the processing load by the information processing server 50 is less than a predetermined amount, the access processing server 40 When the total number of user terminals 10 transmitting access permission and transmitting browsing behavior information is greater than or equal to a predetermined value, or when the processing load by the information processing server 50 is greater than or equal to a predetermined amount, the user terminal 10 The access permission is not sent to. These predetermined values and predetermined amounts are stored and used in, for example, a database (not shown) accessible from all the access processing servers 40 that perform processing in a distributed manner. The predetermined value and the predetermined amount can be changed by an administrator, and the processing load amount of the information processing server 50 can be adjusted.

  In this way, instead of transmitting browsing behavior information from all user terminals that have accessed the Web page, the access processing server 40 first receives an access request from the user terminal 10 and sends the browsing behavior information to the access processing server 40. Two-stage determination is performed: determination of the number of transmitting user terminals 10 and determination of the processing load amount of browsing behavior information by the information processing server 50, and only when both are less than a predetermined value (predetermined amount) The browsing behavior information is received only from the user terminal permitted to transmit the browsing behavior information.

  The information processing server 50 processes the browsing behavior information received by the access processing server 40. A plurality of information processing servers 50 are provided, and the number of information processing servers 50 to be activated is increased or decreased according to the total amount of processing load by the information processing server 50, and processing is performed in a distributed manner. That is, when the total processing load amount is small, only one information processing server 50 is started, and after that, the standby state is set. When the total processing load amount increases, the standby information processing server 50 is started. In addition, distributed processing by a plurality of information processing servers 50 is performed. Further, the information processing server 50 also has a function of creating a heat map based on browsing behavior information stored in the database server 60 in accordance with instructions from the administrator terminal 70. In this case, one of the plurality of information processing servers 50 is made independent for analysis such as heat map creation without processing browsing behavior information, and access is concentrated, and the remaining Even in a state where all the information processing servers 50 must be activated, the administrator (analyst) can perform analysis such as heat map creation from the administrator terminal 70 without being disturbed by access concentration. .

  The database server 60 stores the browsing behavior information processed by the information processing server 50 in an accumulative manner. Specifically, as shown in FIG. 2, position information such as position information of a mouse cursor as browsing behavior information (touch position information in the case of a mouse cursor or a touch panel, information on screen scrolling and enlargement / reduction, Web page, etc. Information on the clicked link or image or selected text) is stored in the relational database 61, and a captured image of the Web page as browsing behavior information is stored in the file storage 62.

  That is, if the system 1 is outlined, as shown in FIG. 2, the access processing server 40 receives access / browsing behavior information from the user terminal 10, and the browsing behavior information received by the access processing server 40 is used as the information processing server 50. Is processed, and the processed browsing behavior information is stored in the database server 60. Then, based on the browsing behavior information stored in an accumulated manner, the information processing server 50 creates a heat map in accordance with an instruction from the administrator terminal 70, and the heat map is transmitted to the administrator (analyzer) through the administrator terminal 70. It can be browsed. Specifically, the heat map is created by performing statistical analysis by associating the captured image of the Web page stored in the file storage 62 with the positional information stored in the corresponding relational database 61. .

  Next, the processing flow of the system 1 will be described with reference to FIG. First, the user terminal 10 accesses a website (Web server 20) (step S1).

  As a result, the Web page is displayed on the user terminal 10, and accordingly, the script 41 is downloaded from the access processing server 40 to the user terminal 10 (step S2).

  First, the user terminal 10 that has downloaded the script 41 transmits an access request for requesting whether or not browsing behavior information can be transmitted to the access processing server 40 (step S3).

  When receiving the access request, the access processing server 40, when receiving the access request, first determines whether the total number of user terminals 10 transmitting the browsing behavior information exceeds a predetermined value by the determination unit 42. And when the total number of the user terminals 10 which are transmitting browsing action information is less than predetermined value, the access request from the user terminal 10 is transmitted with respect to the information processing server 50 (step S4: Yes). On the other hand, when the total number of user terminals 10 transmitting browsing behavior information is equal to or greater than a predetermined value, the process ends without transmitting an access request from the user terminal 10 to the information processing server 50 ( Step S4: No).

  The information processing server 50 that has received the access request from the user terminal 10 transmits, as a response, the ID number of the user terminal 10 when storing the browsing behavior information in the database server 60 to the access processing server 40 (step S5). .

  The determination unit 42 transmits an access request from the user terminal 10 to the information processing server 50 as a determination as to whether the processing load amount by the information processing server 50 exceeds a predetermined amount. The time (response time) until the ID number to be transmitted is received is determined. That is, when the processing load amount of the information processing server 50 is high, a response from the information processing server 50 (transmission of ID number) is delayed or no response is received. The processing load by the information processing server 50 is determined. When there is no problem in the processing load amount of the information processing server 50 and the access processing server 40 receives the ID number without delay, the access processing server 40 transmits the ID number to the user terminal 10 as access permission (step) S6: Yes). On the other hand, if the access processing server 40 does not receive the ID number even after a predetermined time has elapsed, the access processing server 40 determines that the processing load amount of the information processing server 50 exceeds a predetermined amount, A process is complete | finished, without transmitting a number to a user terminal (step S6: No).

  When receiving the ID number, the user terminal 10 starts transmitting browsing behavior information to the access processing server 40 (step S7). Then, the access processing server 40 transmits the received browsing behavior information to the information processing server 50 (step S8), and processing of the browsing behavior information and storage in the database server 60 are performed.

  As described above, in the present system 1, user browsing behavior information is acquired via the network 80. Next, the operation of this system when access from the user terminal 10 is concentrated will be described with reference to FIG.

  As described above, the access processing server 40 proliferates in stages according to the total number of accesses from the user terminals 10 (the number of user terminals 10 that transmit access requests or browsing behavior information) in order to cope with an increase in the number of accesses. However, processing is performed in a distributed manner. For this reason, when access concentrates, the access processing servers 40 multiply into a plurality as shown in FIG. 4, and the access is distributed by the LB (load balancer) 43 and distributed by the plurality of access processing servers 40. Processing will be performed. The information processing server 50 is also provided with a plurality of information processing servers 50. The number of information processing servers 50 to be activated is increased or decreased according to the total amount of processing load by the information processing server 50, and processing is performed in a distributed manner. It is like that. Therefore, since the total processing load increases as access concentrates, as shown in FIG. 4, the information processing server 50 that has been in a standby state is also activated and data transmitted from the access processing server 40 is transmitted. Are distributed by the LB 51 and distributed to a plurality of information processing servers 50 for processing. At this time, although not shown, the LB 51 can be increased or decreased according to the total number of accesses and the total processing load. For example, the number of access processing servers 40 can be increased or decreased, or the number of information processing servers 50 can be increased or decreased. Along with this, it is designed to increase or decrease.

  As described above, when access is concentrated, processing is performed in a distributed manner by the plurality of access processing servers 40 and the plurality of information processing servers 50, so that it is possible to flexibly cope with the concentration of access.

  When the concentration of access is reduced and the total processing load of the information processing server 50 as a whole decreases, the information processing server 50 in the activated state returns to the standby state accordingly, and an appropriate amount suitable for the total processing load is obtained. A number of information processing servers 50 are operated. Further, for the access processing server 40, when the concentration of accesses is settled and a certain period of time has elapsed with the total number of accesses below a predetermined number, the proliferated access processing servers 40 disappear, and an appropriate number suitable for the total number of accesses is obtained. A number of access processing servers 40 operate.

[Other Embodiments]
Finally, a system and other embodiments according to the present invention will be described. Note that the configurations disclosed in the following embodiments can be applied in combination with the configurations disclosed in other embodiments as long as no contradiction arises.

(1) In the above-described embodiment, the configuration in which the system 1 is used to create a heat map that visualizes a user's browsing behavior on a Web page has been described as an example. However, the embodiment of the present invention is not limited to this, and the user's browsing behavior information may be acquired via a network for other purposes.

(2) In the above-described embodiment, the determination unit 42 transmits an access request from the user terminal 10 to the information processing server 50 as a determination as to whether or not the processing load amount by the information processing server 50 in step S6 exceeds a predetermined amount. The configuration in which the determination is made based on the response time after that is described as an example. However, the embodiment of the present invention is not limited to this, and the determination may be made by directly calculating the processing load by the information processing server 50.

(3) In the above-described embodiment, the configuration in which the access processing server 40, the information processing server 50, and the LB 51 are increased or decreased corresponding to the number of accesses and the total processing load has been described as an example. Similarly, the number of accesses may be increased or decreased in accordance with the number of accesses and the total processing load.

(4) It should be understood that the embodiments disclosed herein are illustrative in all respects and that the scope of the present invention is not limited thereby. Those skilled in the art will readily understand that modifications can be made as appropriate without departing from the spirit of the present invention. Accordingly, other embodiments modified without departing from the spirit of the present invention are naturally included in the scope of the present invention.

  The present invention can be used, for example, in a system that acquires user browsing behavior information via a network.

1 system 10 user terminal 30 cloud environment 40 access processing server (access processing unit)
50 Information processing server (Information processing unit)
60 Database server (storage unit)
70 Administrator terminal 80 Network

Claims (5)

A system for acquiring browsing behavior information of each user on a web page displayed on a plurality of user terminals via a network,
An access request from the user terminal can be received, an access permission for permitting the user terminal to transmit the browsing behavior information can be transmitted, and transmitted from the user terminal in response to the access permission. An access processing unit for receiving the browsing behavior information;
An information processing unit that processes the browsing behavior information received by the access processing unit;
A storage unit for accumulatively storing the processed browsing behavior information,
When the access processing unit receives the access request, a total number of the user terminals transmitting the browsing behavior information is less than a predetermined value, and a processing load by the information processing unit is less than a predetermined amount When the access permission is transmitted to the user terminal and the total number of the user terminals transmitting the browsing behavior information is equal to or greater than a predetermined value, or the processing load by the information processing unit is a predetermined amount When it is above, the system which does not transmit the access permission to the user terminal.   The system according to claim 1, wherein the access processing unit, the information processing unit, and the storage unit are constructed in a cloud environment.   The system according to claim 2, wherein the access processing unit proliferates in stages according to the total number of accesses from the user terminals and performs processing in a distributed manner. A plurality of the information processing units are provided,
The system according to claim 2, wherein the number of information processing units to be activated is increased or decreased according to a total processing load amount by the information processing unit, and processing is performed in a distributed manner.   The system according to claim 1, wherein the information processing unit creates a heat map based on the browsing behavior information stored in the storage unit in an accumulative manner according to an instruction from an administrator terminal. .

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