JP2016102968A - Advertisement management device and information communication terminal application software - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement management device and an information communication terminal application software that enable the construction of an advertisement audio and video distribution system.SOLUTION: An advertisement management device of the present invention is connected with a reception side information communication terminal and an advertiser side terminal via a network. The advertisement management device at least comprises advertisement management application software, advertisement distribution application software, user taste analysis application software, an advertisement database, a user database, and a user taste database. The user taste analysis application software immediately receives classification information on a website which the user viewed using the information communication terminal from the information communication terminal, and updates taste information on the user stored in the taste database.SELECTED DRAWING: Figure 2

Description

  The present invention relates to an advertisement management apparatus and information communication terminal application software that enable construction of an advertising audio / video distribution system.

  2. Description of the Related Art Conventionally, particularly in a call service using an information communication terminal such as a mobile phone, a mobile phone service company (hereinafter, also simply referred to as “carrier” in this specification) receives a call from a caller terminal and sets a receiver terminal. A ringing music system has been introduced that distributes specific music or the like that is selected and set in advance by a receiver who receives a call, along with a ringing sound transmitted to a caller terminal during calling. As such a ringing music system, “Melody Call (registered trademark)”, “Waiting Uta (registered trademark)”, and the like are known. Generally, music flows over a ringing tone heard from a caller terminal.

  The ringing music system is a registration-type network service provided by the carrier server. The receiver accesses the carrier from the receiver terminal via the network such as the Internet to perform a contract procedure, and is prepared in advance on the server on the carrier side. The desired music is selected from the set music and set.

  In recent years, for example, as disclosed in Patent Document 1 (Japanese Patent Application Laid-Open No. 2009-213100), a call that distributes a music such as an advertisement CM song of a company or an advertising sound in which a voice advertisement is superimposed on a music, rather than just music. Sound advertising has also been proposed. FIG. 1 is a conceptual diagram showing the system configuration of such a ringing tone advertisement.

  However, since the use of the ringing music system for the ringing tone advertisement is forcing the caller to listen to the ringing tone advertisement, it may not always be welcomed by the caller who does not want to listen to the advertisement. However, the advertisement data is distributed and stored in advance on the information communication terminal on the caller side who has approved the viewing of the ringing tone advertisement, and the other party responds when the caller makes a call to a third party. There is no problem as long as the advertisement data stored during the call up to is heard.

  In addition, because the ringing tone advertisement using the ringing music system is a registration type network service provided from the carrier server, the ringing tone advertisement cannot be distributed for calls from information communication terminals using different carriers. In addition to the above, to whom the advertisement is distributed depends on the selection setting of the user of the information communication terminal on the receiving side. For this reason, it is difficult for advertisers to target audiences that are the target of their own advertisements, that is, users who are likely to respond to their own advertisements, and they are not necessarily cost-effective advertising means. I didn't get it.

  With regard to this point as well, a high advertising effect can be expected if only the advertisement data highly compatible with the user's attributes and preferences can be distributed and listened to the information communication terminal of the user in a specific segment. However, in information communication terminals, particularly smartphones, it is difficult to distribute and store a large amount of advertisement data in advance due to memory capacity constraints. However, if only limited advertising data is repeatedly listened each time a call is made, the user gets bored and there is a high possibility that the advertisement will have an adverse effect.

  Furthermore, user attributes and preferences change over time. In addition, the present inventor has a preference that the user himself recognizes “subjectively” and a preference which “actually (objectively)” recognizes, and an advertisement corresponding to the latter preference is given. I learned that doing this can be an advertising tool with high market economy. From this, it is predicted that a technique capable of flexibly responding to objective changes in user attributes and preferences will be required in the future in order to perform cost-effective advertisements.

  In particular, to illustrate the objectivity of user preference, even if the user himself perceives the category of camping subjectively as his preference, does he actually prefer outdoor nights or outdoor dishes? There are some cases where people don't recognize themselves whether they prefer to collect camping equipment or group recreation. In addition, even if a camp-related product is planned to be purchased, there are many users who generally select daily commodities that can be used in addition to the camp for products that are actually purchased. For this reason, it is difficult to say that the user's own personal preference information alone reflects the purchasing tendency as objective behavior, and it is important for the advertiser to deal with this problem. It is clear that it will come.

JP 2009-213100 A JP 2013-9058 A

  The present invention was created in view of the above problems, and provides advertisers with more cost-effective advertising means including user preference information that can ensure objectivity and mobility, and also to users. An object is to provide an advertisement management device and information communication terminal application software that are easy to spread and establish by returning a certain profit.

In order to achieve the above object, an advertisement management apparatus according to the present invention is an advertisement management apparatus connected to a receiving side information communication terminal, an advertiser side terminal, and a network via at least advertisement management application software. And advertisement distribution application software, user preference analysis application software, an advertisement database, a user database, and a user preference database.
The user preference analysis application software immediately receives classification information of websites browsed by the user using the information communication terminal from the information communication terminal, and updates the user preference information stored in the preference database. And
The advertisement distribution application software is stored in the user preference database and personal information data of the user of the information communication terminal received from the information communication terminal and stored in the user database in advance for each predetermined schedule. User preference information is analyzed, and for each individual user, only a predetermined number of advertisement data to which distribution condition data matching the user's personal information data and preference information is added are selected from the advertisement database. The advertisement data set generated in this way is distributed to the information communication terminal
The information communication terminal immediately transmits the classification information of the website accessed by the user from the information communication terminal to the user preference analysis application software, and the previously distributed advertisement by the distributed new advertisement data set. When the user receives a voice call by the information communication terminal and the voice data is included in the advertisement data set when the user receives a voice call by the information communication terminal, the call is made until the call is established in response to the user's response. During the time, one voice advertisement data is selected from the updated advertisement data set and pronounced instead of the ringtone or superimposed on the ringtone, and if the advertisement data set includes video advertisement data, the user responds During the ringing time until the call is established, one video advertisement data is selected from the updated advertisement data set and received. Wherein the display along with the caller information displayed on the shielding side of the information communication terminal.

  In the present invention, the advertisement management apparatus generally distributes an advertisement data set composed of a predetermined number of audio advertisement data and video advertisement data (hereinafter also simply referred to as “advertisement data”) to the information communication terminal. There are advantages. The total data amount of one advertisement data set of the present invention is set so as not to excessively press the memory of a general smartphone or the like, and the predetermined number of the advertisement data is appropriately added according to the future expansion of the memory capacity of the information communication terminal Can be increased. This will be specifically described below.

  In addition, the present advertisement management device is provided with new advertisement data generated by the advertisement distribution server every predetermined number of schedules, for example, every tens of minutes for users with high frequency of incoming and outgoing calls and every few days for users with low frequency of outgoing and incoming calls. The set is distributed to the information communication terminal, and the information communication terminal updates the old advertisement data set that was previously distributed with the new advertisement data set. At this time, the advertisement distribution application software generates advertisement data sets by randomly selecting advertisement data suitable for the user's preference information from the advertisement database for each information communication terminal. The advertisement data set consisting only of the advertisement data that matches the user's preference information is distributed, and the structure of the advertisement data is random every few days to several days depending on, for example, the user's outgoing / incoming frequency. Changed to

  The process in which the advertisement distribution application software selects only the advertisement data that matches the user's preference information from the advertisement database and generates the advertisement data set is as follows.

  A user who introduces an advertising audio / video distribution system using an advertisement management apparatus according to the present invention accesses an advertisement management apparatus from his / her information communication terminal via the Internet in advance, and the application for information communication terminal provided by the advertisement management apparatus Download the software and install it on your information communication terminal. At that time, the user transmits his / her personal information to the advertisement management apparatus through an interface displayed on the access screen, and the advertisement management apparatus registers the personal information in the user database. Such personal information includes, for example, the user's name (real name), gender, date of birth, and current address as essential information, and as other optional information, occupation (classification of students for school), family composition, work, or school Address (possible at the municipal level), hobby, genre of high interest, etc. The essential information may be used as information necessary for identity verification when providing the user with a reward for viewing advertisement data, which will be described later. Moreover, information, such as a genre with high hobby and interest, is memorize | stored in a user preference database as said user preference information among the received arbitrary information.

  On the other hand, on the advertiser side, after creating advertisement data to be placed in the advertising audio / video distribution system using the advertisement management apparatus according to the present invention in advance, the advertiser side terminal accesses the advertisement management apparatus via the Internet, The advertisement data is uploaded through an interface provided by the advertisement management application software. At that time, the advertiser side makes distribution condition data for each advertisement data, that is, information such as the gender, age, occupation, hobby, highly interested genre, residence, work or school place of the user who mainly wants to distribute the advertisement data. Prioritize and enter the interface and send it to the ad management application software. In addition, the advertiser sends the advertising fee data that sets the maximum amount of advertising fee that can be paid for the advertising data to the advertising management application software, and separately sends the upper limit amount to the operator of the advertising management device. Pay for it. Such payment is a so-called “deposit” when paid in advance at the time of advertising, but is not necessarily limited to advance payment. The advertisement management application software can add the distribution condition data and the advertisement fee data to the uploaded advertisement data and store them in the advertisement database.

  The advertisement distribution application software analyzes a personal information database, a user preference database, and an advertisement database every tens of minutes to every few days according to a predetermined schedule, for example, a user's outgoing / incoming frequency, and allows individual users to Every time, a predetermined number of advertisement data to which distribution condition data matching the personal information and preference information is added are randomly selected from the advertisement database to generate an advertisement data set. At that time, the advertisement distribution application software first preferentially selects advertisement data matching personal information and preference information from all distribution condition data, and if it does not exist, the higher priority is given. If the candidate data is selected in order from the advertisement data that matches the distribution conditions, and the number of candidates exceeds a predetermined number, for example, a predetermined number is randomly selected from a random number table to generate an advertisement data set. The generated advertisement data set is temporarily stored for each user in the advertisement distribution application software, and waits for a distribution request from the information communication terminal.

  When the information communication terminal transmits a distribution request for the advertisement data set to the advertisement management apparatus via the Internet for each predetermined schedule, the advertisement management apparatus that has received the request identifies the user by authenticating the information communication terminal, The advertisement distribution application software distributes the latest advertisement data set held at that time to the information communication terminal of the corresponding user. The information communication terminal overwrites and stores the previous advertisement data set stored with the distributed advertisement data set, and waits for transmission or reception of a call.

  Even when a large number of users are registered, it is not always necessary to simultaneously generate the advertisement data set by the advertisement distribution application software and distribute it to the information communication terminal. The advertisement distribution application software can avoid the concentration of load on the advertisement distribution application software by repeating the processing sequentially with a time difference between the generation and distribution cycles of the advertisement data set for each individual user. If the load is still concentrated, the load can be distributed by temporarily delaying the processing cycle time.

  When the user receives an incoming call from the third party to the information communication terminal, when the information communication terminal selects the advertisement data in the stored advertisement data set, the call time until the call is established in response to the user response If the video advertisement data in the advertisement data set is selected instead of the ring tone or superimposed on the ring tone, the information communication terminal The caller information is displayed on the display. At this time, the advertisement data is randomly selected by the information communication terminal, but the advertisement data set is updated for the advertisement data once pronounced or displayed so that the same voice advertisement data is not continuously pronounced at the next transmission. Until then, it is desirable to set so as to lower the priority at the time of selection.

The advertisement management device includes a playback history database,
In the information communication terminal, the advertisement history data recording the advertisement data that is pronounced or displayed is received, the advertisement history data is stored in the reproduction history database, and notified to the advertisement management application software, and the advertisement management application software The software updates the remaining amount of the advertisement fee of the advertisement fee data added to the corresponding advertisement data in the advertisement database, and the advertisement distribution server selects each of the advertisement data for generating the advertisement data set. The advertisement data may be excluded from the selection target at the time when the balance of the advertisement fee of the advertisement data is exhausted.

  The advertising audio-video distribution system using the advertisement management apparatus of the present invention is based on the advertising fee collected from the advertiser side, but the advertising fee rate system for the advertiser side is It is desirable to be a so-called “success-reward-type” in which an advertising fee is generated only when the advertising data that has been viewed is surely viewed by a user corresponding to the target of the advertising. On the other hand, it is cumbersome for the system operator side to charge the advertiser side every time the advertisement data is viewed and the advertisement fee is actually generated, and the system operation cost increases. Therefore, in the advertising audio / video distribution system using this advertisement management apparatus, an advertisement fee is generated by pre-paying (depositing) an upper limit of the advertisement fee that can be paid for each advertisement data that has been submitted by the advertiser in advance. It is desirable to automatically reduce the deposit amount each time and stop the distribution of the advertisement data when the balance runs out.

Therefore, each time the information communication terminal generates or displays advertisement data, the information communication terminal generates advertisement history data for specifying the advertisement data and transmits the advertisement history data to the advertisement management apparatus via the Internet. The advertisement management apparatus receives the received advertisement history data. Can be recorded in the playback history database.

  The advertisement management application software refers to the playback history database every predetermined time, and when new advertisement history data is detected, the advertisement management application software identifies the viewed advertisement data and adds the viewing history to each advertisement data in the advertisement database. At the same time, the advertising fee data balance is reduced and updated. When there is no balance as a result of the update, when the advertisement distribution application software selects the advertisement data for the next generation of the advertisement data set, the advertisement data is excluded from the selection target.

Thereafter, the advertisement data whose balance has run out is not selected and is not distributed to the information communication terminal, but the advertiser side pays an additional advertisement fee for the advertisement data, and the advertisement management application software is added to the advertisement data. When the balance of the fee data is restored, the advertisement data can be selected again from the next generation of the advertisement data set.

  The advertiser side accesses the advertisement management application software from the advertiser side terminal at any time and refers to the playback history database, so that the advertisement history and advertisement fee data of the advertisement data that has been published at the time of access are stored. The remaining amount can be confirmed.

The advertisement management device includes:
Compensation calculation application software and a compensation database are provided, and the received advertisement history data is also notified to the compensation calculation application software, and the compensation calculation application software is an information communication terminal based on the notified advertisement history data It is possible to calculate a remuneration amount for viewing each advertisement data and record the remuneration amount in the remuneration database in a form linked to the personal information of the corresponding user in the user database.

Both the ring tone advertisement and the incoming picture advertisement are not essential functions for receiving and sending calls by the information communication terminal, but rather are services that are forced to view advertisements. Without it, it is difficult to spread and establish. On the other hand, the advertiser can expect a profit such as sales promotion by allowing the user to view the advertisement. Therefore, if a part of the advertisement fee collected from the advertiser side is returned as a reward to the user who actually viewed the advertisement data, the user can be actively used.

  Therefore, in the present invention, each time the reward calculation application software receives the advertisement history data, the reward amount for viewing the advertisement data for each information communication terminal is calculated and linked to the personal information in the user database. Record the latest reward amount in the database and update the balance. The balance of the reward amount can be displayed on the display screen in real time by the browser function of the information communication terminal. Thereby, since the user can confirm the situation where the reward balance increases every time a call is made or received, the use of the service is promoted.

The advertisement data includes advertisement ID data associated with a specific web page on the Internet, and the information communication terminal can display a clip button on a display screen, and the advertisement data is sounded or displayed, When the clip button is operated after the display is finished, the advertisement ID data of the advertisement data is stored in the information communication terminal,
The advertisement ID data stored may allow the information communication terminal to access the specific web page via the Internet.

Both the ringing tone advertisement and the incoming call image advertisement are pronounced and displayed only in a short time when a call is received / transmitted at the information communication terminal. Even if the user who watched these is interested in the advertisement, it is not possible to know when the same advertisement data will be pronounced / displayed next, but the web developed by the advertiser of the advertisement that the user has just viewed If a means for accessing the site immediately from the information communication terminal is prepared, a high advertising effect can be expected for the advertiser side.

Therefore, a clip button is displayed on the display screen for a certain period of time immediately after the ring tone advertisement or the incoming image advertisement is sounded or displayed on the information communication terminal, and the user interested in the advertisement clips, for example, before the start of the call or after the end of the call. The advertisement is memorized by operating the button.

The user can access a specific website directly by displaying a list of such clips at any time and specifying the desired advertising clip. As a result, the user can obtain more detailed information about the contents of the advertisement and listen to or download a favorite CM song again.

The application software for this information communication terminal
Update and store the previously delivered advertisement data set with the new advertisement data set delivered from the advertisement management device, and also send a voice advertisement to the advertisement data set when the user receives a voice call from the information communication terminal. If data is included, during the ringing time until the call is established after the user answers, one voice advertisement data is selected from the updated advertisement data set and used instead of the ringtone or superimposed on the ringtone. When the advertisement data set includes video advertisement data, during the call time until the call is established after the user answers, one video advertisement data is selected from the updated advertisement data set and the user's The information is displayed together with the sender information displayed on the information communication terminal.

  It is preferable that the application software for information communication is characterized by causing the advertisement management apparatus to transmit advertisement history data in which advertisement data that is pronounced or displayed on the information communication terminal is recorded.

  The information communication terminal can display a clip button on the display screen while the information communication terminal is sounding or displaying the advertisement data or after the sounding or display is finished, and the user can operate the clip button by operating the clip button. The advertisement ID data of advertisement data is stored in the information communication terminal, and then the user can access the specific web server from the information communication terminal via the Internet by the advertisement ID data stored. It may be application software for information communication terminals.

In the conventional ringing tone advertising system as a registration type network service by a carrier, the server on the carrier side distributes the advertising data to the information communication terminal every time a call is made, whereas the advertisement management device of the present invention is used. The advertisement audio / video distribution system may employ a so-called patch processing method in which an advertisement data set generated by advertisement distribution application software is periodically distributed to an information communication terminal and updated.

  Therefore, a process for storing a received advertisement data set in a predetermined format in an information communication terminal, updating it, generating and displaying it when a call is received / transmitted, and also transmitting advertisement history data in a predetermined format to the advertisement management device By installing the application software for performing on the smartphone or the like, the smartphone or the like can be immediately used as an information communication terminal that constitutes the advertising audio / video distribution system using the advertisement management apparatus.

In other words, if application software that runs on an operation system mounted on a smartphone or the like is prepared, the advertisement audio / video using the advertisement management device of the present invention can be applied to any information communication terminal regardless of the type of carrier or information communication terminal. A distribution system can be applied.

  According to the advertisement audio / video distribution system using the advertisement management device and the information communication terminal application software of the present invention, when the user of the information communication terminal such as a smartphone makes a call with a third party. When a ringing tone advertisement is generated and a call from a third party is received, an incoming video advertisement is displayed on the display. The advertiser side can select and reach users belonging to a desired segment by specifying the target attribute of the advertisement and placing it, so that the advertising effect can be enhanced.

  The advertising audio / video distribution system using the advertisement management apparatus and the application software for the information communication terminal of the present invention can be applied to any information communication terminal regardless of the type of carrier or information communication terminal. Since only the minimum amount of advertisement data is stored in the communication terminal and updated at random every predetermined time, the storage capacity of the information communication terminal is not excessively pressed. And since the advertisement which a user views and listens to a specific thing can be prevented, an advertising effect can be heightened without getting tired of a user.

In addition, since a predetermined reward is obtained each time an advertisement is viewed, the user can be provided with the motivation to actively introduce the advertising audio / video distribution system using the advertisement management apparatus of the present invention to his / her information communication terminal. , Can promote its spread. On the other hand, for the advertiser side, an advertising fee is generated only when the user actually views his / her own advertisement. Therefore, there is no waste in the advertising fee to be paid, and a cost-effective advertisement can be performed.

It is a conceptual diagram which shows the system configuration | structure of the existing ringing tone advertisement. 1 is a system configuration diagram showing an example of a configuration of an advertising audio / video distribution system using an advertisement management device of the present invention. It is a flowchart which shows the information processing by which an advertisement data set is delivered to an information communication terminal. It is a flowchart which shows the information processing until advertisement data is stored in an advertisement database. It is a flowchart which shows the information processing of the process in which an advertisement delivery server produces | generates an advertisement data set, distributes it to an information communication terminal, and also updates an advertisement data set for every predetermined time.

  An embodiment of the advertisement management device of the present invention will be described.

  Hereinafter, an example of an embodiment of the present invention will be described in detail with reference to FIG.

FIG. 2 is a system schematic diagram showing an example of the configuration of an advertisement audio / video distribution system using the advertisement management apparatus according to the present invention. This advertisement audio / video distribution system is generally composed of three parts: an advertisement management apparatus 1, an advertiser side terminal 3, and an information communication terminal 5. The advertisement management apparatus 1 and the advertiser side terminal 3 are connected via the Internet 7, the advertisement management apparatus 1 and the information communication terminal 5 relay the base station 13, and further the Internet or the mobile phone communication network 11. Enables information communication via However, the information communication between the advertisement management device 1 and the information communication terminal 5 is assumed to be a 3G or 4G connection, for example, and the base station 13 may be replaced with a so-called access point or wireless router for wireless connection. Alternatively, when the information communication terminal 5 is a personal computer or the like, it may be connected by a wired or wireless LAN.

  The advertisement management apparatus 1 includes an application software unit for performing various data management, calculation, and analysis, a database unit for storing various data, and a communication unit 14. The application software section includes advertisement management application software 15, user preference analysis application software 17, position information analysis application software 19, and reward calculation application software 21. The database section includes an advertisement database 23. , A user database 25, a reward database 27, a reproduction history database 29, a position database 31, and a user preference database 33. However, the configuration does not necessarily limit the physically independent device configuration, and one device may have a plurality of functions among the above.

  The information communication terminal 5 is assumed to be a multi-function mobile phone (hereinafter also simply referred to as “smart phone” in this specification), and includes a communication unit 35, a control unit 37, a storage unit 39, a display 41, a receiver unit 43, and a position. A detection unit 45 is provided. Further, the storage unit 39 stores an operation system (hereinafter also referred to as “OS”) 47 and controls the information communication terminal 5 by a control unit 37 functioning as a processor.

  In addition to the OS 47, the storage unit 39 can store application software 49 that performs information communication management with the advertisement management apparatus 1 and reproduction of advertisements, and an advertisement data set 50. However, the storage unit 39 is not limited to a general flash memory or the like, and may be stored in the memory mounted on the control unit 37 in the OS 47 as well. The advertisement data set 50 is composed of a plurality of audio advertisement data and / or video advertisement data. In this embodiment, for example, as a voice advertisement data, a CM song having a length of about 5 seconds per reproduction, an audio advertisement, and a video advertisement are used. Are combined into a single moving image data set or a digital signage composed of a plurality of images as a single advertisement data set.

  Next, the flow of information processing related to installation of application software 49 used in the information communication terminal 5 and transmission / reception of an advertisement data set will be described with reference to FIG. The advertisement audio / video distribution system using the advertisement management apparatus 1 of the present invention is premised on the application software 49 being installed in advance in the user information communication terminal 5. A user accesses the advertisement management apparatus 1 from the information communication terminal 5 via the Internet 9 or the portable information communication network 11, and provides a web server (not shown) or a website provided by the advertisement distribution application software 16 serving as the web server. The application software 49 is downloaded from and installed. At the same time, the user registers the information communication terminal 5 in the advertisement management apparatus 1 from the interface screen of the website and advertises personal information such as his / her gender, age, occupation, place of residence, work place, hobby, interests, etc. It transmits to the management apparatus 1. Since the information exchange at this time uses asynchronous communication, both the information communication terminal 5 and the advertisement management device 1 do not need to be in an online state, and transmission / reception is performed even if one of them temporarily goes offline. Can be completed.

  The advertisement management apparatus 1 associates a user with each registered information communication terminal 5 and stores personal information in the user database 25 and preference information in the user preference database. The personal information is automatically set with reward data for recording the balance of the reward to be received by the user who has viewed the advertisement data, but the balance is zero at the initial stage. Also, the user preference analysis application software 17 receives and analyzes the classification information of the website browsed by the user from the application software 49 installed in the information communication terminal 5 by asynchronous communication, and stores it in the user preference database 33 as needed. The user's preference information is updated.

  The application software 49 installed in the information communication terminal 5 is based on the schedule distributed in advance from the advertisement management device 1, for example, users with high frequency of outgoing / incoming calls every tens of minutes and users with low frequency of outgoing / incoming calls. Accesses the advertisement management apparatus 1 every several days and makes a distribution request for the advertisement data set to the advertisement distribution application software 16. Upon receiving the request, the advertisement distribution application software 16 authenticates whether the request for the advertisement data set is a legitimate user from the personal information in the user database 25, and the personal information stored in the database 25 by the user and the user preference database 33. Based on the preference information stored in, an advertisement data set suitable for the preference of the user who requested the advertisement data set is generated. The generated advertisement data set is distributed from the distribution application software 16 to the information communication terminal 5 and stored in the advertisement database 23 placed in the storage unit 39. The application software 49 operates in the background except when receiving / sending a call and performs a series of communication processes with the advertisement management apparatus 1, and also activates the interface screen of the application software 49 itself at any time by a user operation. It is desirable to be able to confirm the already obtained reward and obtain information related to the distributed advertisement.

  Next, a flow until the advertisement data transmitted from the advertiser side terminal 3 to the advertisement management apparatus 1 is stored in the advertisement database 23 placed in the advertisement management apparatus 1 will be described with reference to FIG. The advertiser side wants to access the advertisement management apparatus 1 from the advertiser side terminal 3 via the Internet 7 and view the advertisement data for each piece of advertisement data through the interface screen provided by the advertisement management application software 15. Specify the target. The designation may be made from the registered user's preference information stored in the user preference database published by the advertisement management application software 15, or the user's gender, age, occupation, residence, working place, hobby, interests. For example, a method of individually specifying attributes such as the above, or a method of selecting from categories set in advance by combining them in the advertisement management application software 15 may be used.

  Next, the advertiser side sets advertisement schedule information from the interface screen provided by the advertisement management application software 15 for each piece of advertisement data uploaded to the advertisement management application software 15. The setting of the advertisement schedule information includes the date and time when the advertisement uploaded by the advertiser can be distributed from the advertisement management application software 15 to the information communication terminal 5 and the date and time when the information communication terminal 5 can reproduce the advertisement to the user. It is what you specify.

  Next, the advertiser side sets the upper limit of the advertisement fee that can be paid for each piece of advertisement data uploaded to the advertisement management application software 15 from the interface screen provided by the advertisement management application software 15. By setting the maximum amount of advertising fee that can be paid, it is possible to restrict the advertisement data from being delivered when the cumulative amount of advertising fee generated by the user's viewing of advertisement data reaches the maximum amount in a predetermined period Become. The payment of the advertisement fee may be a deposit method in which the upper limit is paid in advance to an operator of an advertising audio / video distribution system using the advertisement management apparatus 1 (hereinafter also simply referred to as “operator”). Alternatively, a method of withdrawing from the financial institution account on the advertiser side at a later date based on a contract between the advertiser side and the operator may be used. In addition, for advertisers who publish multiple advertisement data for a certain period of time, it is possible to set the total amount of advertising budget for a predetermined period, and arbitrarily assign an upper limit to individual advertisement data within that range .

  After the advertiser side completes the setting of the delivery target designation, the advertisement schedule information, and the upper limit of the advertisement fee, the advertiser side places it in the advertisement management apparatus 1 from the advertiser side terminal 3 via the Internet 7. The advertisement data is uploaded to the advertisement management application software 15.

  Next, the advertisement management application software 15 adds the target specified by the advertiser as distribution condition data to each uploaded advertisement data, and sets the upper limit of the advertisement fee set by the advertiser on the advertisement fee data. And stored in the advertisement database 23. The distribution condition data can be changed by the advertiser side accessing the advertisement management application software 15 at any time. In addition, as described later, the advertising fee data is reduced each time the viewing of the advertising data is recorded in the advertising history log, and if the advertiser sets additional advertising fees, the balance of the advertising fee data can be added. Become.

  Next, using FIG. 5, the advertisement management apparatus 1 receives an advertisement data set distribution request from the user information communication terminal 5, the advertisement management apparatus 1 generates an advertisement data set and distributes it to the information communication terminal 5, Further, an information processing flow for updating the advertisement data set for each predetermined schedule will be described. When the advertisement management apparatus 1 receives a distribution request for the advertisement data set from the user information communication terminal 5, the advertisement distribution application software 16 receives this via the communication unit 35 and compares it with the personal information in the user database 25. Check if the user is a regular user and identify the user. The advertisement distribution application software 16 refers to the user database 25 and the user preference database 33 to search the user's personal information in the corresponding information communication terminal 5 and the user's preference information and refer to the advertisement database 23. Then, advertisement data that can be selected at that time is searched, and advertisement data to which distribution condition data matching the personal information and preference information of the user is added is extracted. At this time, the advertising data for which the advertising fee balance of the advertising fee data is insufficient is excluded from the extraction target. Therefore, the advertisement data whose balance has run out is not selected when the advertisement data set is generated by the advertisement distribution application software 16 and is not distributed to the user's information communication terminal 5.

  Next, the advertisement distribution application software 16 generates a random number table and randomly selects a predetermined number from the extracted advertisement data, for example, a total of 10 cases of 5 pieces of audio advertisement data and 5 pieces of video advertisement data. An advertisement data set is generated and distributed from the communication unit 35 to the information communication terminal 3 via the Internet 9 or the mobile phone communication network 11.

  The information communication terminal 5 stores the received advertisement data set in the advertisement database 23 placed in the storage unit 39. At this time, when there is an old advertisement data set stored in the previous distribution, Overwrites this with a new advertising data set. Thereby, the advertisement data set in the storage unit 39 placed on the information communication terminal 5 is updated in accordance with a predetermined schedule.

  Next, the information communication terminal 5 displays advertisement data randomly on the ring tone or the screen of the information terminal 5 when a call is received with a third party information communication terminal, and the advertisement data by the user is displayed. An information processing flow for processing an advertisement fee to the advertiser side based on the viewing history will be described.

  When the information communication terminal 5 detects an incoming call from the third party to the user, the application software 49 randomly selects one from the advertisement data set stored in the advertisement database 23 in the storage unit 39 based on the random number table. select. When the selected advertisement data is voice advertisement data, the voice advertisement data is generated from the receiver 43 and the speaker of the information communication terminal 5 until the user performs an operation for starting a call. In addition, when the selected advertisement data is advertisement data including a moving image, the sound of the advertisement data is pronounced from the receiver 43 and the speaker of the information communication terminal 5 until the user performs an operation to start a call, and the moving image is recorded. It is reproduced on the display 41 of the communication terminal 5. Until the call is started, the sound and playback of the advertisement data is continued. In this case, the selected advertisement data may be repeated or stored in a random order determined based on the random number table. The advertisement data being played may be pronounced and reproduced sequentially. The reproduction of the moving image is displayed on the display 41 together with the caller information of the other party, and does not impair the conventional information obtained at the time of incoming call.

  When the application software 49 detects the call end operation by the user, the application software 49 creates the advertisement data that is pronounced or reproduced and the advertisement history data that records the user, and transmits the advertisement data to the advertisement management apparatus 1.

  The advertisement management apparatus 1 records the received advertisement history data for each information communication terminal registered in the reproduction history database 29. On the other hand, when the advertisement management application software 15 refers to the reproduction history database 29 every predetermined time and detects the advertisement data in which the advertisement history data is newly recorded, it is added to the advertisement data in the advertisement database 23. Process to reduce the balance of advertising fee data.

  The above processing result is reflected on the interface screen provided by the advertisement management application software 15 by displaying the accumulated amount of the advertising fee and the remaining amount up to the upper limit amount generated for each advertisement data being advertised by the advertiser. As a result, the advertiser side can check the status of the advertisement fee in the advertisement data that he or she is publishing at any time by accessing the interface screen. In addition, the advertisement management application software 15 automatically creates, for example, a monthly report that describes the viewing history for each advertisement data and the remaining amount of advertisement fee data at the end of every month and sends it to the advertiser side terminal by e-mail or the like. Alternatively, the advertisement data whose balance has become insufficient may be picked up and an e-mail prompting the advertiser to pay an additional advertisement fee may be sent as needed.

  In addition, the advertisement management application software 15 makes it possible to search the reproduction history database 29 and the personal user database 25 in association with each other, and the number of times of viewing the advertisement data within a period arbitrarily specified for each individual advertisement data, and the user's viewing Enables display of attribute-based aggregate results. Thereby, the advertiser side can grasp the arrival status of the advertisement data to the user of the target segment as needed and periodically, and analyze the advertisement effect.

  Next, a flow of information processing in which the remuneration calculation application software 21 calculates a remuneration amount provided to the user who has viewed the advertisement data and reflects the remuneration in the personal information of the user will be described.

As with the advertisement management application software 15, the reward calculation application software 21 refers to the reproduction history database 29 for each predetermined schedule, and detects advertisement data in which advertisement history data is newly recorded. The personal information corresponding to the user is searched from the user database 25, and the reward data of the personal information of the corresponding user is added and updated. Note that the balance of the reward data is reduced or reset according to the payment amount when the payment process for the user is completed.

  On the other hand, each time the user's information communication terminal 5 pronounces or reproduces the advertisement data, the user information communication terminal 5 transmits a reward inquiry request to the advertisement management apparatus 1, and the advertisement management apparatus 1 that receives the request transmits the reward inquiry request to the reward calculation application software. 21. Receiving the reward calculation application software 21 refers to the updated reward data added to the personal information of the corresponding user from the user database 25 and transmits the latest reward amount balance to the information communication terminal 5. In the information communication terminal 5 that has received this, the application software 49 stores the reward data in the storage unit 39, and displays the latest reward balance when the user activates the interface screen of the application. As a result, the user can confirm the addition of the reward by viewing the advertisement data immediately after ending the call, which is an incentive to continue using the system.

  The reward calculation application software 21 performs payment processing of rewards to the user when requested by the user via the Internet based on the setting by the agreement with the user or at the end of every month, and the reward balance at the time of payment completion. Update. In addition, payment of reward to the user may be made by cash remittance, but not only the payment work becomes complicated, but also registration of the user's financial institution account etc. is necessary and there is a problem in terms of safety, for example, Redeem at points issued by checks, this system operator or its affiliated companies, or if the user has a dedicated account, settle with electronic money such as Google Wallet (registered trademark) or PayPal (registered trademark) Is preferably used.

  In the present invention, since a reward is generated each time a call is received / transmitted by the information communication terminal, a fraudulent act in which the user performs continuous reception / transmission is performed for the purpose of earning a reward even though the substantial call is not made. It is possible that In order to prevent such fraud, for example, (1) outgoing calls to the same partner more than a certain number of times within a certain time, and (2) incoming calls from the same party more than a certain number of times within a certain time are detected from the advertisement history log If it is, the reward management server performs a process of excluding these receipts and transmissions as a fraudulent act from the object of the reward calculation and generating no reward. In addition, (3) even when an incoming call rejection operation is performed before a predetermined time elapses at the time of an incoming call, it is not permitted to substantially view the advertisement data. Is preferably excluded from the target for updating the remaining amount of the advertising fee data, and processing that does not generate a reward or an advertising fee is desirable.

  Next, the clip function of advertisement data by the information communication terminal 5 will be described. When the user ends the call with the third party and performs a call end operation on the information communication terminal 5, the application software 49 that has detected this displays a selection screen for confirming the intention of clipping the advertisement data to the user. On the selection screen, a video advertisement displayed on the display together with the caller information display at the time of an incoming call is displayed with a button such as “clip” for a predetermined time, for example, about 3 seconds. If the user operates the button during this time, the application software 49 stores the advertisement ID data previously added by the advertisement management application software 15 to the advertisement data, and is stored as clip data in the storage unit 39. However, if there is no operation, the button disappears after a predetermined time.

  The advertisement ID data is text data including a URL of an external server such as an advertiser-side web server. If the text data has a small capacity, it is possible to store a large number of advertisements without excessively compressing the memory capacity by storing the audio and video of the advertisement as it is in the storage unit 39 of the information communication terminal 5 by clips. If the related information supplementing the content of the advertisement is also text data, it can be saved to a considerable extent. The clipped advertisement ID data is stored in the clip list format in the storage unit 39, and the user activates the interface screen of the application software 49 to display the clip list, thereby providing the advertisement data with interest. By accessing the original advertiser's website, etc., you can view more detailed information about the contents of the advertisement, and if the advertiser's website provides it as content, the advertisement data itself is directly information It can be downloaded and saved in the communication terminal 5.

  In addition, when the clip of the advertisement is performed, the advertisement effect is further enhanced as compared with the case where the advertisement data is merely viewed, and the possibility of leading to purchase behavior or the like can be expected. Therefore, when an advertisement is clipped, the clip history is added to the above-described advertisement history data and recorded in the reproduction history database 29, and the advertisement data is sent to the advertiser side separately from the advertisement fee for normal viewing. May be charged with a “clip fee” added.

  Many general smartphones or the like are equipped with a GPS device as the position detection unit 45. In this case, the information communication terminal 5 can detect the current position and can always transmit the position information data to the advertisement management apparatus 1. In the audio advertisement distribution system using this advertisement management apparatus, the current position information of the user may be reflected when selecting the advertisement data included in the advertisement data set distributed from the advertisement management apparatus 1 using this position information data. it can.

  That is, when the information communication terminal 5 transmits the advertisement data set distribution request and the viewing history data to the advertisement distribution application software 16 for each predetermined schedule, the position information data at the time of transmission is also transmitted. On the other hand, when uploading individual advertisement data to the advertisement management application software 15, the advertiser side can specify location information such as the location of his / her store in addition to user preference information as an advertisement target. In addition, the location information is included in the distribution condition data of the advertisement data. When the advertisement distribution application software 16 generates the advertisement data set for each predetermined schedule, the position information is added to the distribution conditions, and the advertisement data on the advertiser side where the store is located within a predetermined distance from the current position of the user. Can be preferentially extracted as a selection target.

  When the advertiser side is an industry where the trade area is relatively limited, such as a restaurant, for example, by specifying the location information of the own store in the advertisement data as described above, the user can be in a close range. In the case of being present, the probability that the advertisement data is distributed to the user is higher than the advertisement data of the advertiser in the same industry in another region, and as a result, the advertisement effect can be improved.

  The embodiments of the present invention have been described above with reference to the drawings. However, the present invention is not limited to these embodiments, and other embodiments may be used without departing from the spirit and teaching of the claims. It will be readily understood by those skilled in the art that there are variations and modifications.

  The present invention is an advertising audio / video distribution system for allowing a user to view a ringing tone advertisement or an incoming video advertisement when a call is received by an information communication terminal represented by a smartphone or the like. By using a short amount of time before and after the connection is established as a new advertising medium, it is possible to provide a cost-effective advertising means that enables effective advertising to the target user desired by the advertiser. is there.

DESCRIPTION OF SYMBOLS 1 Advertisement management apparatus 3 Advertiser side terminal 5 Information communication terminal 7 Internet 11 Mobile telephone communication network 13 Base station 14 Communication part 15 Advertisement management application software 16 Advertisement distribution application software 17 User preference analysis application software 19 Location information analysis application Software 21 Reward calculation application software 23 Advertising database 25 User database 27 Reward database 29 Playback history database 31 Position database 33 User preference database 35 Communication unit 37 Control unit 39 Storage unit 41 Display 43 Receiver unit 45 Position detection unit 47 Operation system 49 Application software

Claims (7)

An advertisement management apparatus connected via a network to a receiving side information communication terminal, an advertiser side terminal, and at least advertisement management application software, advertisement distribution application software, user preference analysis application software, An advertisement database, a user database, and a user preference database;
The advertisement management application software receives advertisement data consisting of audio and / or video transmitted from the advertiser side terminal, advertisement schedule information, distribution condition data, and advertisement fee data, Adding the distribution condition data and the advertising fee data to the advertising data and storing them in the advertising database;
The user preference analysis application software immediately receives classification information of websites browsed by the user using the information communication terminal from the information communication terminal, and updates the user preference information stored in the preference database. And
The advertisement distribution application software is stored in the user preference database and personal information data of the user of the information communication terminal received from the information communication terminal and stored in the user database in advance for each predetermined schedule. Analyzing user preference information, and generating for each individual user only a predetermined number of advertisement data to which personal condition data of the user and distribution condition data matching the preference are added are selected from the advertisement database Distributed to the user's information communication terminal,
The information communication terminal immediately transmits the classification information of the website accessed by the user from the information communication terminal to the user preference analysis application software, and the previously distributed advertisement by the distributed new advertisement data set. When the user receives a voice call by the information communication terminal and the voice data is included in the advertisement data set when the user receives a voice call by the information communication terminal, the call is made until the call is established in response to the user's response. During the time, one voice advertisement data is selected from the updated advertisement data set and pronounced instead of the ringtone or superimposed on the ringtone, and if the advertisement data set includes video advertisement data, the user responds During the ringing time until the call is established, one video advertisement data is selected from the updated advertisement data set and received. Wherein the display along with the caller information displayed on the shielding side of the information communication terminal, the advertisement management device. The advertisement management device according to claim 1 includes a reproduction history database,
In the information communication terminal, the advertisement history data recording the advertisement data that is pronounced or displayed is received, the advertisement history data is stored in the reproduction history database, and notified to the advertisement management application software, and the advertisement management application software The software updates the remaining amount of the advertisement fee of the advertisement fee data added to the corresponding advertisement data in the advertisement database, and the advertisement distribution server selects each of the advertisement data for generating the advertisement data set. The advertisement management apparatus according to claim 1, wherein the advertisement data is excluded from the selection target when the balance of the advertisement fee of the advertisement data is exhausted. The advertisement management device according to claim 1 or 2,
Compensation calculation application software and a compensation database are provided, and the received advertisement history data is also notified to the compensation calculation application software, and the compensation calculation application software is an information communication terminal based on the notified advertisement history data An advertisement management apparatus, wherein a reward amount for viewing each advertisement data is calculated, and the reward amount is recorded in the reward database in a form linked to the corresponding personal information of the user in the user database. The advertisement data includes advertisement ID data associated with a specific web page on the Internet, and the information communication terminal
When the clip button can be displayed on the display screen and the advertisement data is sounded or displayed, or when the clip button is operated after the sounding or display ends, the advertisement ID data of the advertisement data is stored in the information communication terminal. ,
The advertisement management apparatus according to any one of claims 1 to 3, wherein the advertisement information can be accessed from the information communication terminal to the specific web page by the stored advertisement ID data. . Update and store the previously delivered advertisement data set with the new advertisement data set delivered from the advertisement management device, and also send a voice advertisement to the advertisement data set when the user receives a voice call from the information communication terminal. If data is included, during the ringing time until the call is established after the user answers, one voice advertisement data is selected from the updated advertisement data set and pronounced instead of the ringtone, and the advertisement data set Video advertisement data is included, the video advertisement data is selected from the updated advertisement data set and displayed on the user's information communication terminal during the calling time until the call is established after the user answers. Application software for information communication terminals, characterized by being displayed together with caller information. 6. The application software for information communication according to claim 5, wherein advertisement history data in which advertisement data sounded or displayed on the information communication terminal is recorded is transmitted to the advertisement management device. The information communication terminal can display a clip button on the display screen while the information communication terminal is sounding or displaying the advertisement data or after the sounding or display is finished, and the user can operate the clip button by operating the clip button. The advertisement ID data of advertisement data is stored in the information communication terminal, and then the user can access the specific web server from the information communication terminal via the Internet by the advertisement ID data stored. The application software for information communication terminals according to claim 5 or 6.