JP2016181029A - On-line shopping real-time discount sales system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a real-time discount sales system configured to allow a customer to purchase a commodity at a discount, including no charge, in real time, on the basis of a result of lottery which is drawn at the time of purchasing the commodity, in an on-line shopping system.SOLUTION: A discount sales system conducts discount transaction over a network 10 between a customer terminal 1 to be used by a customer for making a request to purchase a commodity and a server 2 including a commodity information table 3a storing sales price of each of commodities, to sell the commodity. In the real-time discount sales system in network marketing, the server 2 is connected to a database 3 including a customer information table 3b, a lottery result table 3c, and a purchase history table 3d, draws a lottery on a screen of the customer terminal 1, on receipt of a purchase request for a commodity, extracts a past use history of a customer who has made the purchase request for the commodity, from the purchase history table 3d, calculates a discount rate corresponding to the use history and a random number value generated in advance for the use history, and decides a discount rate instantly, to sell the commodity.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an online shopping system, and more particularly to a sales system that offers a discount (free of charge) of a maximum of 100% of a product price immediately at the time of online shopping by a customer.

  Conventionally, in mass merchandise stores such as electric products and cameras, there are cases in which lotteries are drawn at stores during campaign sales, and for example, products sold at a low probability such as one in 100 people are free of charge.

  Also, in online shopping, a lottery will be drawn after the purchase operation of the product, and slips etc. indicating the right of lottery will be distributed to the customer at the time of settlement of the product, and at a later date when the customer exercises the right of the lottery, There was a case where a lottery was conducted and cash or cash vouchers of the same amount as the purchase amount of the product were distributed to customers depending on the lottery result. However, in this type of conventional case, there is a time difference between the time of payment and the time of lottery, so even if the product can be purchased substantially free of charge, the purchase feeling and presence that the customer was able to purchase for free at the time of payment. The feeling was poor.

  Furthermore, in online shopping, conventionally, there has been a network sales system as shown in FIG. 5 in which a customer can immediately discount the sales price of a product in a game-like manner. That is, in this conventional discount transaction system, as shown in FIG. 5, when a discount transaction request is received from the user terminal 101, the server 102 has a discount negotiation button, a lottery button, and a game button. Are displayed on the screen of the user terminal 101, and in the case of a discount negotiation button, the customer is prompted to input discount negotiation details, and a discount negotiation condition keyword is extracted from the input discount negotiation details. In the case of a tow button, a random value is calculated. In the case of a game button, the game is prompted to be executed, and the usage status of the customer is extracted from the customer master database 124. Then, based on the extracted discount negotiation condition keyword or the calculated random value or game score and the extracted usage status, the corresponding discount rate is extracted from the discount rate master database 125 and read from the product master database 123. After the discount, the sales price is calculated and displayed on the screen of the user 7 terminal 101, and the customer is prompted to order the product at the sales price. It was.

JP 2003-67606 A

  In the conventional network sales system, discount negotiations can be quickly conducted while making the results of the game performed by the customer interested in the discount transaction of the sales price of the target product based on the customer's usage status of the network sales system. I was able to do it. However, although it is possible to promptly place an order at the sales price after the discount, first, only the result of the lottery (lottery) is notified to the customer, so even if it becomes 100% discount (free), the purchase feeling There was no satisfaction.

  In addition, with this type of conventional network sales system, customers can purchase products with multiple bank accounts, etc., and benefit from discount negotiations to prevent illegal acts such as receiving more than one benefit. There was no way to do it.

  The present invention has been made in view of the problems of such a conventional network sales system. In an online shopping system, a customer purchases a product and, at the same time, performs a lottery, and based on the lottery result, To provide an immediate discount sales system that enables discount purchase including free purchase of products.

  For this reason, the immediate discount sales system of the present invention includes a customer terminal that makes a purchase request for a product by a customer, and a server that sells the product with a product information table that stores a sales price for each product. In a discount sales system that performs discount transactions via a network, the server is connected to a database including a customer information table, a lottery result table, and a purchase history table, and lottery is performed on the screen of the customer terminal when a product purchase request is made The past usage history of the customer who requested the purchase of the product is extracted from the purchase history table, and the discount rate corresponding to the random number value generated in advance is associated with the usage history and the usage history. The product is sold by setting and immediately determining the discount rate.

  In the immediate discount sales system of the present invention, the product information table includes a product name and its sales price, and the customer information table includes a customer ID, a customer name / address, an email address, and credit card information. The lottery result table includes a prize name and a random number generated to determine the winning probability at the time of the lottery, and the purchase history table includes the type, quantity and amount of the product purchased by the customer in the past, and the product purchase. The history of cancellation is stored respectively.

Furthermore, the immediate discount sales system of the present invention is characterized in that the discount rate is 100% (free of charge) at the maximum.
In the immediate discount sales system of the present invention, the random value is generated by a pseudo-random algorithm.

  Furthermore, in the immediate discount sales system of the present invention, the lottery on the screen of the customer terminal is displayed on the display of the customer terminal, and the animation from the purchase request of the product to the immediate discount according to the winning decision is animated in real time, Is characterized in that it can be confirmed visually.

  The immediate discount sales system of the present invention further includes fraud prevention means for identifying defective customers and blocking fraudulent purchase requests based on the customer's product purchase cancellation history stored in the purchase history table. And

  With the immediate discount sales system of the present invention, a mechanism for increasing customer satisfaction in purchasing products and cultivating further purchasing power is provided.

It is a block diagram which shows the system configuration | structure of the immediate discount sales system in the online shopping of this invention. It is a figure which shows the operation sequence between the user terminal of the immediate discount sales system of this invention shown in FIG. It is a flowchart which shows the function of the fraud prevention means in the immediate discount sales system of this invention shown in FIG. It is a display by the animation of the lottery process operation shown in FIG. It is a block diagram of the online shopping system which can carry out discount transaction of the conventional sales price.

  Hereinafter, an embodiment of an immediate discount sales system in online shopping of the present invention (hereinafter referred to as “immediate discount sales system of the present invention”) will be described with reference to the accompanying drawings.

  First, as shown in FIG. 1, an immediate discount sales system of the present invention includes a customer terminal 1 and a server 2 of an online shopping site OS, and a network 10 that is the Internet that connects the customer terminal 1 and the server 2 to each other. , Is composed of.

  Here, the customer terminal 1 is an information processing apparatus such as a personal computer, and includes a mouse, a keyboard, and the like (not shown) in addition to the display 1a shown.

  The customer terminal 1 accesses the database 3 provided in the online shopping site OS via the server 2 of the online shopping site OS, and stores information in the customer information table 3b lottery result table 3c and purchase history table 3d. Can be referred to.

  The product information table 3a includes the product name and its price, the customer information table 3b includes the customer ID, customer name, address, and credit card information (for example, whether or not the customer is a bad customer), and the lottery result table 3c. Stores information such as prizes and winning probabilities. Further, the purchase history table 3d stores information such as the type, quantity, amount, etc. of products purchased by the customer in the past.

  Next, an operation procedure of the immediate discount sales system of the present invention will be described with reference to FIG.

  First, a customer performs a purchase request operation for a product to be purchased from the customer terminal 1 (see step S1).

  When this purchase request reaches the server 2, the server 2 makes an inquiry to the customer information table 3b of the database 3 using an ID code for identifying the customer (see step S1.1). Here, as described above, the customer information table 3b stores the customer ID code, name, address, telephone number, e-mail address, credit card number, and information for identifying whether or not the customer is a bad customer. .

  The server 2 confirms whether or not the customer can settle the merchandise, such as whether the customer's credit card is valid or not (see step S1.1.1), and then the pseudo-random algorithm A random number is generated using (Step S3).

  Here, since this random number value uses a random number based on a pseudo-random number sequence obtained by deterministic calculation, since it is guaranteed that a value in a certain range is taken, the server 2 is generated, An inquiry is made to the lottery result table 3b of the database 3 using this random number value (see S1.4).

  In the lottery result table 3b, a correspondence relationship between the range of random value and the lottery result is set, and the lottery result is calculated based on the random value generated by the server 2 (step S1.4.1). This lottery result includes a free gift of a product that is not the target of discount purchase of the purchase price of the product itself (step S1.4.1). When the generated random number value is generated by the server 2, the usage status of the customer's online shopping site and the amount of accumulated purchase amount may be taken into account with reference to the information stored in the purchase history table 3d.

  Next, the server 2 completes the settlement at the same time that the lottery result is calculated (step S1.2).

  Further, while the lottery is being performed on the server 2 (see step 1.3), on the display 1a (see FIG. 1) of the customer terminal 1, as shown in FIGS. 4 (a) to 4 (g), The movement of the Garapon lottery machine showing the process during the lottery is sequentially displayed as an animation.

  That is, as shown in FIG. 4A, when the customer pushes the “Purchase” display on the display 1a, the Garapon lottery machine (common name) starts rotating as shown in FIG. “Lottery is in progress” is displayed, and as shown in FIG. 4C, the rotation continues further, and as shown in FIGS. 4D and 4E, the lottery balls are launched from the Garapon lottery machine.

  Here, the types of lottery balls include, for example, several types of prizes such as a 1st prize where a product price is free and a 3rd prize which is at least 20% discount. Then, as shown in FIG. 4 (f), the lottery balls selected are displayed on the screen, and as shown in FIG. 4 (g), “Purchase completed” is displayed. “First prize, free merchandise, thank you for your purchase” will be displayed on the screen.

  Here, the information including the lottery result is transmitted from the server 2 to the customer terminal 1 at the same time as the settlement is completed, and the display 1a of the customer terminal 1 first displays an animation from the lottery process to the lottery result ( (Refer FIG.4 (c)-(f)).

  By displaying the lottery result to the customer and completing the settlement (see FIG. 4 (g)) on the display 1a on the screen, it is as if the lottery was performed on the spot. , Customers will be able to experience the lottery, and further purchase willingness will be fostered.

  In addition, as a fraudulent act with respect to the lottery operation, which is the core of the immediate discount sales system of the present invention, an act is assumed in which the customer is not satisfied with the lottery result and cancels the purchase of the merchandise, so that the lottery is redone.

  Therefore, as shown in FIG. 3, in the immediate discount sales system of the present invention, the customer information table 3b is recorded as a defective customer based on the customer's past product purchase cancellation history, etc., and a settlement permission inquiry is made. Thus, it is possible to prevent further illegal purchase operations of this kind of defective customers.

  That is, in the fraud prevention means of the immediate discount sales system of the present invention, as shown in FIG. 3, when a purchase request for a product is made from the customer terminal 1, an animation display during lottery is made on the display 1a of the customer terminal 1. (See step 11).

  Next, it is determined whether or not a customer name is stored as a defective customer in the customer information table 3b (see step 12). If YES, an error is displayed (see step 16) and fraudulent activity is detected. The lottery process is not performed. On the other hand, in the case of NO (not a bad customer), it is determined whether or not the payment information of the product requested for purchase is valid or invalid (see step 13), and in the case of YES (invalid), an error is displayed and step 16 In addition, in the case of NO (valid), a lottery process is performed (see step 14). The lottery result is displayed as an animation (see step 15) so that the customer can know the lottery result on the screen.

  The immediate discount sales system of the present invention can be used for immediate discount sales of all products handled on an online shopping site, and can also be applied to store sales using POS.

1 Customer terminal 1a Display 2 Server 3 Database 3a Product information table 3b Customer information table 3c Lottery result table 3d Purchase history table 10 Network OS Online shopping site

Claims (6)

  In a discount sales system in which a customer performs a discount transaction via a network between a customer terminal that makes a purchase request for a product and a server that sells the product with a product information table storing a sales price for each product The server is connected to a database including a customer information table, a lottery result table, and a purchase history table, and when a product purchase request is made, a lottery is performed on the screen of the customer terminal, and the customer who has made a purchase request for the product The past usage history of the product is extracted from the purchase history table, a discount rate corresponding to the usage history and a pre-generated random number corresponding to the usage history is set, and a discount rate is immediately determined to determine the product An immediate discount sales system in network sales, characterized by selling   The product information table includes product names and product prices, the customer information table includes customer IDs, customer names / addresses, email addresses, credit card information, etc., and the lottery result table includes prize names and lottery information. The generated random number that determines the winning probability at the time of purchase, and the purchase history table store the type, quantity and amount of products purchased by the customer in the past, and the history of product purchase cancellation, etc. The immediate discount sales system according to claim 1.   2. The immediate discount sales system according to claim 1, wherein the discount rate is 100% (free of charge) at the maximum.   2. The immediate discount sales system according to claim 1, wherein the random number value is generated by a pseudo random number algorithm.   The lottery on the screen of the customer terminal is displayed on the display of the customer terminal, and from the purchase request of the product to the immediate discount by the winning decision, an animation is displayed in real time so that the customer can visually check the product. The immediate discount sales system according to 1.   2. The immediate discount according to claim 1, further comprising fraud prevention means for identifying a defective customer based on a customer product purchase cancellation history stored in the purchase history table and blocking an unauthorized purchase request. Sales system.