JP2015524085A - Advertising stand equipment - Google Patents

Abstract

The present invention relates to an advertising stand device (2) for the display of substantially cylindrical objects. The device comprises a skeleton (4) having a mast (8) and a bracket having an at least partially upwardly convex arch shape and a sail (6) suitable for engaging the skeleton (4). . The sail (6) has an upper edge (14) having an arch shape that is convex upward at least partially so as to cover the bracket, and an arch shape that is convex at least partially downward as opposed to the upper edge (14). Having at least one lower edge (16), first and second side edges (18, 20) and at least one advertising stand surface (22) with a pattern. The pattern has a line (26) extending from both ends of the upper edge (14) to form an at least partially downwardly convex arch shape, or an arch shape extending from both ends of the lower edge and at least partially upwardly convex. It has a characteristic line.

Description

  The present invention relates to an advertising stand device for the display of substantially cylindrical objects such as cans, cans or bottles.

Conventionally, an advertising stand apparatus having the following configuration is known. That is,
A skeleton with two hoops and a mast standing vertically in it, the two hoops suspended on the mast by turnbuckles,
A device having two annular sheaths at the upper and lower edges, and a tubular sail into which the two hoops engage.

  Such a device is advantageous in that a substantially cylindrical object can be presented to the public in a three-dimensional display.

  However, this device has a high wind factor. Further, when installed on the beach, for example, on the beach, the device can be blown away by the wind or the sail can be broken.

  Furthermore, the device has a large overall size that is so eye-catching that it is unsuitable for indoor use, especially for display stands in confined spaces.

  Finally, it takes a long time to assemble and disassemble the device, which takes time to realize.

Conventionally, an advertising stand device having the following configuration is also known. That is,
A skeleton having a mast and a linear bracket attached to the mast;
And a rectangular sail having a sheath adapted to engage the bracket and the mast respectively at the upper and side edges.

  The sail has a pattern that represents the can or canned in perspective.

  When the device is installed outdoors, it is sufficient to orient the device so that the wind direction is parallel to the sail so that wind resistance is minimized. Furthermore, the device is easy to assemble and disassemble.

  However, such devices remain problematic in that the public is clearly aware that cans or cans are represented in a two-dimensional manner. Also, the appeal that the three-dimensional device can generate to the public is lost.

  An object of the present invention is to solve the last problem.

The present invention relates to an advertising stand device for the display of substantially cylindrical objects such as cans, cans or bottles. The device is
A skeleton having a mast and a bracket attached to the mast in an at least partially upwardly convex arch shape;
And a sail adapted to engage the skeleton. Sail
An upper edge provided in an upwardly convex arch shape so as to cover the bracket;
At least one lower edge having a downwardly convex arch shape opposite to the upper edge;
First and second side edges connecting the upper edge and the lower edge;
At least one advertising stand surface with a pattern,
The first side edge is provided so as to cover the mast, and the pattern extends from both ends of the upper edge and forms at least a partially downwardly projecting arch shape, or extends from both ends of the lower edge. In particular, it is characterized by having a line that forms an upwardly convex arch shape.

  The edge of the sail delimits the outline of the substantially cylindrical object visible in perspective. The object is embodied by the entire sail and only the pattern displayed on the sail.

  The sail of the device according to the invention makes it possible to enhance the illusion of a three-dimensional display of an object.

  This illusion is based on a combination of structural features: an arch-shaped bracket, a sail whose upper and lower edges are arched, and a pattern characterized by arch-shaped lines on the advertising stand surface. It is brought about by existence.

  If the pattern has a line that extends from both ends of the upper edge and forms a downwardly convex arch shape, the illusion is that the object is viewed from above.

  If the pattern has a line that extends from both ends of the lower edge and forms an upwardly convex arch shape, it is an illusion that the object is viewed from below.

  It should be understood that patterns with arch-shaped lines as features do not constitute advertising information anyway, but constitute structural features that contribute to the illusion of 3D display of objects. is there.

  The bracket allows the sail to expand with the mast if it is stiff.

  The device has a low wind factor. The device has a reduced overall size which is quite suitable for use as a display stand. Finally, the device is simple and quick to assemble and disassemble.

  An apparatus according to the present invention may include one or more of the following features.

  According to one feature, the side edges of the sail are straight.

  According to another feature, the radius of curvature of the bracket, the radius of curvature of the upper edge of the sail, and the radius of curvature of the line characteristic of the pattern are the same. Thereby, the illusion of the three-dimensional display of the object is further enhanced.

  According to other features, the radius of curvature of the bracket, the radius of curvature of the upper edge of the sail, and the radius of curvature of the line characteristic of the pattern may be different. According to one embodiment, the bracket is removably attached to the mast.

  Under these conditions, the overall dimensions of the device are minimized when it is disassembled.

  For example, the mast and / or bracket is tubular and the mast and bracket are joined together by press fitting.

Conveniently, the bracket has articulation means connecting the first and second bracket pieces, the articulation means comprising:
A posture before use in which both bracket pieces extend substantially parallel to each other;
Allowing the bracket to deform between the in-use position where both bracket pieces extend substantially perpendicular to each other.

  For example, the articulation means has a ball joint that connects the first and second bracket pieces.

In a preferred embodiment, the sail forms a cover, the cover is
An upper edge provided in an upwardly convex arch shape so as to cover the bracket;
Contrary to the upper edge, two lower edges forming a downwardly convex arch shape,
First and second side edges connecting the upper edge and the lower edge;
Two advertising stand surfaces,
The first side edge is provided to cover the mast and at least one of the two advertising stand surfaces has a pattern that extends from both ends of the upper edge and is at least partially Characterized by a line that forms a downwardly convex arch shape, or a line that extends from both ends of one of the two lower edges and at least partially forms a convex arch shape upward,
The sail delimits a hollow space between the two advertising stand surfaces where the skeleton can engage.

  Under these conditions, the sail engages the skeleton in a jacket-like or sock-like manner.

  Preferably, the device further comprises means for spreading the sail over the skeleton.

For example, the means to expand the sail on the skeleton is
A pin attached to the mast and extending transversely to the mast;
A strap tied to the sail for easy attachment to the pin.

  Conveniently, the strap has two strap portions secured to the sail, and the free ends of the two strap portions are provided with complementary securing means such as hook pieces and loop fabric.

  According to one feature, the device further comprises an element fitted in the sail or in the bracket, the element featuring an accessory for a substantially cylindrical object, such as a straw or handle. Have.

  In one embodiment, the apparatus further comprises a string of characters, such as a trademark, extending along a guide line that forms a downwardly convex or upwardly convex arch shape.

  Preferably, the guide line has the same curvature as the lower edge of the sail.

  Conveniently, the characters of the character string are sized such that the character size decreases from the center of the character string toward both ends of the character string.

  According to one feature, the at least one advertising stand surface has at least one region characterized by an upwardly convex or downwardly convex arch-shaped shadow.

  This enhances the illusion of three-dimensional vision of the object.

  According to another feature, the mast has a recess to match the shape of the neck of the bottle or can.

The invention also relates to a method of manufacturing an advertising stand device for the display of substantially cylindrical objects such as cans, cans or bottles. The manufacturing method is
Providing a skeleton having a mast and a bracket adapted to be attached to the mast in an at least partially upwardly convex arch shape;
Providing a sail adapted to engage the skeleton, the sail comprising:
An upper edge provided in an upwardly convex arch shape so as to cover the bracket;
At least one lower edge having a downwardly convex arch shape opposite to the upper edge;
First and second side edges connecting the upper edge and the lower edge;
At least one advertising stand surface;
Providing at least one advertising stand surface with a pattern;
The first side edge is provided so as to cover the mast, and the pattern extends from both ends of the upper edge and extends from at least one end of one of the lower edges, or a line having an upwardly convex convex arch shape. It is characterized by having a line that extends and forms at least a partially convex upward arch shape.

  The present invention, by way of non-limiting example, uses the following description with reference to the accompanying drawings, which represent five embodiments of an advertising stand device for the display of substantially cylindrical objects according to the present invention. It will be better understood.

FIG. 2 is a front view of a first advertising stand device for display of a can with a cap closed. It is sectional drawing along the II-II plane of the apparatus of FIG. It is a longitudinal cross-sectional view along the III-III plane of the apparatus of FIG. It is a front view in the assembly state of the framework with which the apparatus of FIGS. 1-3 is equipped. It is a front view of 1st Embodiment of the bracket with which the framework of FIG. 4 is disassembled. It is a front view in the attitude | position before use of 2nd Embodiment of the bracket with which the framework of FIG. 4 is equipped. It is a front view in the attitude | position in use of the bracket of FIG. It is a front view of the 2nd advertising stand apparatus for display of the glass which has ice cubes. It is a front view of the 3rd advertising stand apparatus for display of the glass which has a straw and slice lemon. It is a front view of the 4th advertising stand apparatus for the display of a beer mug. FIG. 10 is a front view of a fifth advertising stand device for indication of a can with the cap opened. It is a front view of the 6th advertising stand apparatus for the display of a bottle. It is a longitudinal cross-sectional view along the III-III plane of the apparatus of FIG.

  1 to 3 show an advertising stand device 2 for displaying cans. The device 2 includes a skeleton 4 and a sail 6 engaged with the skeleton 4.

  The skeleton 4 (shown in FIGS. 4 and 5) comprises a mast 8 that stands vertically. Each mast 8 has a tubular lower mast piece 8a and an upper mast piece 8b. The lower mast piece 8a and the upper mast piece 8b are connected to each other by press fitting. The lower mast piece 8a is preferably fastened on the stabilized leg 10.

  The skeleton 4 also has a bracket 12 removably attached to the mast 8. As long as that is the case, the brackets 12 are tubular and are connected to each other by press-fitting into the upper mast piece 8b. The bracket 12 has an upwardly convex arch shape.

The sail 6 forms a cover and
An upper edge 14 provided in an upwardly convex arch shape so as to cover the bracket 12,
Contrary to the upper edge 14, two lower edges 16 having a downwardly convex arch shape,
Side edges 18 and 20 connecting the upper edge 14 and the lower edge 16;
Two advertising stand surfaces 22, 24 each with one pattern,
One side edge 18 is provided so as to at least partially cover the mast 8, and the pattern is characterized by a line 26 extending from both ends of the upper edge 14 and forming a downwardly convex arch shape.

  The radius of curvature of the bracket 12, the radius of curvature of the upper edge 14 of the sail 6, and the radius of curvature of the line 26 that is characteristic of the pattern are the same.

  The sail 6 defines a hollow space between the advertising stand surfaces 24, 26 where the skeleton 4 engages in a sock-like manner.

  The sail 6 is made of a material that is sufficiently flexible to fit well with the shape of the skeleton 4 and sufficiently opaque to hide the skeleton 4 engaged in the sail 6. For example, the sail 6 can be made of a polyester mesh fabric.

  The device 2 comprises means for spreading the sail 6 on the skeleton 4. The means for expanding the sail has a pin 28 attached to the mast 8 and extending transversely to the mast 8.

  The means for expanding the sail 6 also includes a strap 30 tied to the sail 6 so that it can be easily attached to the pin 28. The strap 30 has two strap portions 30a and 30b fixed to the sail 6. The free ends of the strap portions 30a and 30b are provided with complementary fixing means such as hook pieces and loop fabrics. ing.

6 and 7 show a bracket 112 that is identical to the bracket 12 except that it has articulation means for connecting the bracket pieces 112a and 112b. Here, the joint coupling means is
A posture before use (shown in FIG. 6) in which both bracket pieces 112a and 112b extend substantially parallel to each other;
Allowing the bracket 112 to deform between the in-use position (shown in FIG. 7) where both bracket pieces 112a, 112b extend substantially perpendicular to each other.

  The joint coupling means has a ball joint 114 that connects both bracket pieces 112a and 112b.

For example, the ball joint 114 is
A plurality of rings made of plastic material, eg polycarbonate,
Two tubes forming a tip for coupling to both bracket pieces 112a and 112b;
The plurality of rings and an element made of an elastomer material inserted into the two tubes. For example, both bracket pieces 112a and 112b are made of polycarbonate. Ball joint 114 may be composed of an elastomeric material.

  FIG. 8 shows a device 2 ′ that is identical to the device 2 except that the sail 6 is replaced by a sail 6 ′. Sail 6 'delimits the outline of the glass with ice cubes, where the glass and ice cubes are visible in perspective.

  FIG. 9 shows a device 2 ″ that is identical to the device 2 except that the sail 6 is replaced by a sail 6 ″. Sail 6 ″ demarcates the outline of the glass, where the glass and lemon are visible in perspective and on which the sliced lemon is fixed. One element is fitted into the sail to feature a straw that is visible in perspective.

  FIG. 10 shows a device 2 ′ ″ that is identical to the device 2 except that the sail 6 is replaced by a sail 6 ′ ″. The sail 6 '' 'demarcates the outer shape of the beer mug where the mug and the foam are visible in perspective so that the foam overflows from there. One element is fitted into the sail to feature a handle that is visible in perspective.

  FIG. 11 shows a device 2 ″ ″ that is identical to the device 2 except that the sail 6 is replaced by a sail 6 ″ ″. The sail 6 '' '' delimits the outline of the can where the cap is opened and the can and cap are visible in perspective.

  FIGS. 12 and 13 show a device 2 ″ ″ ″ that is identical to the device 2 except that the sail 6 has been replaced by a sail 6 ′ ″ ″. Sail 6 '' '' 'delimits the outline of the bottle so that the bottle can be seen in perspective.

  The sail stand surface 22 of the sail 6 ′ ″ ″ has a character string 120 extending along the guide line 122, such as the trademark “Bottle Flag”. The guide line 122 has a downwardly convex arch shape according to the same curvature as the lower edge 16 of the sail 6 '' '' '. The size of the characters in the character string 120 is determined so that the size of the characters decreases from the center of the character string 120 toward both ends of the character string 120. Further, the advertising stand surface 22 has a downwardly convex arch shape and has a region 124 characterized by a shadow.

  Finally, the skeleton 4 has been replaced with a skeleton 4 ″ ″ ″ such that the mast 8 ′ ″ ″ has a recess to match the shape of the bottle neck.

  It goes without saying that the present invention is not limited to a single embodiment of the above-mentioned advertising stand device given as an example, but includes all alternative embodiments.

  Instead of the above, the mast 8 may consist of only a single piece.

  Instead of the above, the mast 8 may be telescopic.

Claims (15)

Advertising stand device for the display of substantially cylindrical objects such as cans, cans or bottles (2; 2 '; 2 ";2'"; 2 ""; 2 '"" ) And
Skeleton comprising a mast (8; 8 ''''') and a bracket (12; 112) attached to said mast (8; 8''''') in an at least partially upwardly convex arch shape (4; 4 ''''')
Sails (6, 6 ′, 6 ″, 6 ′ ″, 6 ″ ″) adapted to engage the skeleton (4);
The sail (6)
An upper edge (14) provided in an upwardly convex arch shape so as to cover the bracket (12; 112);
Contrary to the upper edge (14), at least one lower edge (16) having a downwardly convex arch shape;
First and second side edges (18, 20) connecting the upper edge (14) and the lower edge (16);
And at least one advertising stand surface (22, 24) with a pattern,
The first side edge (18) is provided so as to cover the mast (8; 8 '''''),
The pattern extends from both ends of the upper edge (14) to form an at least partially downwardly convex arch shape, or extends from both ends of the lower edge and at least partially upwardly convex arch. A device characterized by having a line forming a shape. 2. The device (2; 2 ′; 2 ″; 2 ′ ″; 2 ″ ″; 2 ′ ″ ″) according to claim 1
The device according to claim 1, characterized in that the bracket (12) is removably attached to the mast (8). In an apparatus (2; 2 '; 2 ";2'"; 2 ""; 2 '"") according to claim 2,
The mast (8) and / or the bracket (12; 112) are tubular, and the mast (8) and the bracket (12; 112) are connected to each other by press-fitting. . In an apparatus (2; 2 '; 2 ";2'"; 2 ""; 2 ""') according to any one of claims 1-3,
The bracket (112) has joint coupling means for connecting the first and second bracket pieces (112a, 112b), and the joint coupling means includes:
A posture before use in which both the bracket pieces (112a, 112b) extend substantially parallel to each other;
A device characterized in that the bracket (112) can be deformed between the in-use posture in which the bracket pieces (112a, 112b) extend substantially perpendicular to each other. In an apparatus according to claim 4 (2; 2 '; 2 ";2'"; 2 ""; 2 '"")
The articulating means comprises a ball joint (114) connecting the first and second bracket pieces (112a, 112b). In an apparatus (2; 2 '; 2 ";2'"; 2 ""; 2 "'") according to any one of claims 1-5,
The sails (6,6 ′, 6 ″, 6 ′ ″, 6 ′ ″ ″) form a cover,
The cover is
An upper edge (14) provided in an upwardly convex arch shape so as to cover the bracket (12; 112);
Contrary to the upper edge (14), two lower edges (16) having a downwardly convex arch shape,
First and second side edges (18, 20) connecting the upper edge (14) and the lower edge (16);
Two advertising stand surfaces (22, 24),
The first side edge (18) is provided so as to cover the mast (8),
At least one of the two advertising stand surfaces (22) has a pattern that extends from both ends of the upper edge (14) and has an arch shape that is at least partially convex downward. Characterized by a line (26) or a line extending from both ends of one of the two lower edges (16) and forming an upwardly convex arch shape at least partially;
The sail (6, 6 ′, 6 ″, 6 ′ ″, 6 ″ ″) can be engaged by the skeleton (4) between the two advertising stand surfaces (22, 24). An apparatus characterized by delimiting a hollow part. In the apparatus (2; 2 '; 2 ";2'"; 2 ""; 2 "'") according to any one of claims 1-6,
The apparatus further comprising means for expanding the sail (6) over the framework (4). In an apparatus (2; 2 '; 2 ";2'"; 2 ""; 2 '"") according to claim 7,
The means for spreading the sail (6, 6 ′, 6 ″, 6 ′ ″, 6 ″ ″) on the framework (4) is:
A pin (28) attached to the mast (8) and extending transversely to the mast (8);
A strap (30) tied to the sail (6, 6 ′, 6 ″, 6 ′ ″, 6 ″ ″) for easy attachment to the pin (28). Device to do. In an apparatus (2; 2 '; 2 ";2'"; 2 ""; 2 "'") according to any one of the preceding claims,
The strap (30) has two strap portions (30a, 30b) fixed to the sail (6), and a hook piece and a loop fabric are provided at the free ends of the two strap portions (30a, 30b). A complementary fixing means as described above is provided. In a device (2 ''; 2 ''') according to any one of the preceding claims,
And further comprising an element fitted in the sail (6 ″; 6 ′ ″) or in the bracket (12; 112), said element being of said substantially cylindrical object, such as a straw or handle. A device characterized by having an accessory for Device (2 ''''') according to any one of the preceding claims,
A device further comprising a string (120), such as a trademark, extending along a guide line (122) that forms a downwardly convex or upwardly convex arch shape. Device (2 ''''') according to claim 11,
The apparatus is characterized in that the character of the character string (120) is sized so that the character size decreases from the center of the character string toward both ends of the character string. Device (2 ''''') according to any one of claims 1 to 12,
The device characterized in that the at least one advertising stand surface (22) has at least one region (124) characterized by an upwardly convex or downwardly convex arch-shaped shadow. Device (2 ''''') according to any one of the preceding claims,
The mast (8 ''''') has an indentation to match the shape of the bottle or can neck. Advertising stand device for the display of substantially cylindrical objects such as cans, cans or bottles (2; 2 '; 2 ";2'"; 2 ""; 2 '"" ) Manufacturing method,
Providing a skeleton (4) having a mast (8) and a bracket (12; 112) adapted to be attached to said mast (8) in an at least partially upwardly convex arch shape;
Providing sails (6, 6 ′, 6 ″, 6 ′ ″, 6 ″ ″) adapted to engage the skeleton (4),
The sail (6)
An upper edge (14) provided in an upwardly convex arch shape so as to cover the bracket (12; 112);
Contrary to the upper edge (14), at least one lower edge (16) having a downwardly convex arch shape;
First and second side edges (18, 20) connecting the upper edge (14) and the lower edge (16);
At least one advertising stand surface (22, 24);
Providing a pattern on the at least one advertising stand surface (22, 24);
The first side edge (18) is provided so as to cover the mast (8),
The pattern extends from both ends of the upper edge (14) and forms at least partially a downwardly convex arched line (26), or extends from both ends of the lower edge (16) and at least partially upwards. A manufacturing method characterized by having a line forming a convex arch shape.

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