JP2015005188A - Electronic device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an electronic device that enables useful information to be provided.SOLUTION: An electronic device (40) comprises: a first acquisition part (41, 44) that acquires first action information on a user with respect to an article at a first position, and acquires second action information on the user with respect to the article at a second position different from the first position; a second acquisition part (41, 44) that acquires information on a purchase or a non-purchase of the user about the article; and a comparison part (44) that compares the information acquired by the first acquisition part with the information acquired by the second acquisition part.

Description

  The present invention relates to an electronic device.

  2. Description of the Related Art Conventionally, a sales promotion system that acquires behavior information related to purchase of merchandise by a store visitor and links the information to sales promotion has been proposed (see, for example, Patent Document 1).

JP 2010-277256 A

  However, it cannot be said that the conventional sales promotion system has sufficiently acquired the necessary information.

  The present invention has been made in view of the above problems, and an object thereof is to provide an electronic device that can provide useful information.

  The electronic device (40) of the present invention acquires the first action information of the user with respect to the article at the first position, and acquires the second action information of the user with respect to the article at a second position different from the first position. A first acquisition unit (41, 44); a second acquisition unit (41, 44) for acquiring information about purchase or non-purchase of the user related to the article; information acquired by the first acquisition unit; A comparison unit (44) that compares the information acquired by the two acquisition units.

  In this case, the first acquisition unit acquires the time that the user is in contact with the article at the first position and the time that the user is in contact with the article at the second position. Also good. Moreover, the electronic device of this invention WHEREIN: The said 1st acquisition part may acquire the time regarding the movement from the said 1st position of the said user to the said 2nd position. In this case, the electronic device of the present invention may include an analysis unit (44) that performs an analysis on the store based on the time related to the movement from the first position to the second position.

  Moreover, the electronic device of this invention WHEREIN: The said 1st acquisition part may acquire the information regarding the trial use of the said article | item of the said user in the said 2nd position. Moreover, the electronic device of this invention may be provided with the identification part (44) which identifies the attribute of the said user based on the said goods.

  In the electronic device of the present invention, the first acquisition unit acquires at least one of the first behavior information and the second behavior information by human body communication or proximity communication via the user. May be. In the electronic device of the present invention, the first acquisition unit may acquire the first action information and the second action information for each of a plurality of articles.

  In the electronic device of the present invention, the first acquisition unit may acquire information related to the order of the plurality of articles. Moreover, in the electronic device of the present invention, the comparison unit may detect an article that the user did not purchase by hand. Further, the comparison unit may detect the amount of the article that the user has considered purchasing.

  In addition, in order to explain the present invention in an easy-to-understand manner, the above description has been made in association with the reference numerals of the drawings representing one embodiment. May be modified as appropriate, or at least a part thereof may be replaced with another component. Further, the configuration requirements that are not particularly limited with respect to the arrangement are not limited to the arrangement disclosed in the embodiment, and can be arranged at a position where the function can be achieved.

  The electronic device of the present invention has an effect that it can provide useful information.

It is a figure which shows the structure of the electronic device system which concerns on one Embodiment. It is a figure which shows the condition using the electronic device system. FIG. 3 is a flowchart illustrating an example of purchase behavior information collection processing executed by the bag-making device. 4A to 4E are diagrams for explaining the processing of FIG. FIG. 5A to FIG. 5C are diagrams for explaining the processing of FIG. FIG. 6 is a flowchart illustrating an example of a try-on action information collection process executed by the fitting room device. FIG. 7A to FIG. 7C are diagrams for explaining the processing of FIG. FIG. 8 is a flowchart illustrating an example of purchase information registration processing executed by the server. FIG. 9 is a diagram for explaining the processing of FIG. FIG. 10 is a flowchart illustrating an example of purchase information analysis processing executed by the server. FIG. 11A and FIG. 11B are diagrams for explaining the processing of FIG. 12A and 12B are diagrams for explaining the processing of FIG. FIG. 13A and FIG. 13B are diagrams for explaining the processing of FIG.

  Hereinafter, an embodiment of the present invention will be described in detail with reference to FIGS. FIG. 1 is a block diagram illustrating a configuration of an electronic device system 500 according to an embodiment.

  As shown in FIG. 1, the electronic device system 500 includes a bag device 10, an article device 20, a fitting room device 30, a server 40, and a cash register terminal 50.

(Equipment for goods 20)
The article device 20 is an article (product) sold at a store or the like, and is provided on an article that comes into contact with the body of a visitor (user) such as clothes, shoes, watches, accessories, and a golf club. In the present embodiment, the article device 20 is provided on clothes displayed in a store as shown in FIG. The term “contacting the store visitor's body” includes not only direct contact with the store visitor's body but also contact indirectly via clothing or the like (for example, underwear or socks).

  As shown in FIG. 1, the article device 20 includes a communication unit 21, a storage unit 24, and a control unit 25.

  The storage unit 24 is, for example, a non-volatile semiconductor memory such as a flash memory, and stores information related to an article (product) to which the article device 20 is attached. Specifically, the storage unit 24 stores identification information of an article to which the article device 20 is attached. For example, when the article device 20 is attached to clothes, the storage unit 24 stores skirt A, skirt B, knit A, knit B, and the like as identification information. When the article device 20 is attached to a shoe, the storage unit 24 stores sneaker A, sneaker B, leather shoe A, leather shoe B, high heel A, high heel B, and the like as identification information. Further, the attribute information of the article to which the article-required device 20 is attached, such as a male product, a female product, a child product, or an adult product, is estimated. You may make it memorize | store in the memory | storage part 24. FIG.

  The control unit 25 controls the entire article device 20 and includes a CPU (Central Processing Unit), a RAM (Random Access Memory), a ROM (Read Only Memory), and the like. In the present embodiment, the control unit 25 controls transmission of the article information stored in the storage unit 24 to the bagging device 10 and the fitting room device 30. The control unit 25 and the storage unit 24 may be provided at any position of the article. For example, when the article is clothing, the control unit 25 and the storage unit 24 can be provided on a tag or product information label attached to the clothing. . In addition, when the article is a shoe, the control unit 25 and the storage unit 24 can be provided, for example, on the insole of the shoe. When the article is a watch, for example, on the back surface of the watch body or the band portion. Can be provided.

  The communication unit 21 communicates with other devices, and uses, for example, proximity communication such as Bluetooth (registered trademark), RFID (Radio Frequency Identification), TransferJet (registered trademark), or human body communication via a human body. be able to. In the present embodiment, the communication unit 21 is an electrode provided at a position that is a part of clothes and contacts the store visitor (a tag, a shoulder or a chest that the store visitor often holds when considering purchase of clothes). 22 and a human body communication unit 23 that performs human body communication using the electrode 22. In the present embodiment, the human body communication unit 23 performs the human body communication of the bag device 10 provided on the bag 100 in a state where a visitor having the bag 100 described later holds the clothes on which the product device 20 is provided. It communicates with the unit 14, and transmits information on the article stored in the storage unit 24 to the scissor device 10. In addition, the human body communication unit 23 communicates with the human body communication unit 33 of the fitting room device 30 in a state where a visitor who has entered the fitting room 300 described below is trying on clothes provided with the article device 20. The article information stored in the storage unit 24 is transmitted to the fitting room device 30. Human body communication includes a current system in which a weak current is passed through the human body and the current is modulated to transmit information, and an electric field system in which information is transmitted by modulating an electric field induced on the surface of the human body. . In this embodiment, it is possible to use either the current method or the electric field method. In addition, when a visitor wears the article | item with which the apparatus 20 for articles | goods was provided directly (namely, when the electrode 22 and a user's body are in direct contact), a visitor wears underwear etc. Human body communication is possible even if the electrode 22 and the user's body are not in direct contact with each other.

(Saddle equipment 10)
The bag device 10 is provided in a bag 100 (see FIG. 2) that is held when a visitor makes a purchase in the store. As shown in FIG. 1, the communication unit 11, the communication unit 12, the calendar unit 15, , An acceleration sensor 16, a weight sensor 17, a storage unit 18, and a control unit 19.

  The communication unit 11 communicates with other devices. In the present embodiment, the communication unit 11 performs wireless communication with the server 40 and transmits a purchase behavior information table to be described later to the server 40.

  The communication unit 12 communicates with other devices. For example, proximity communication such as Bluetooth (registered trademark), RFID, TransferJet (registered trademark), or human body communication via a human body can be used. In the present embodiment, the communication unit 12 includes an electrode 13 and a human body communication unit 14 that performs human body communication using the electrode 13. As shown in FIG. 2, the electrode 13 is provided at a handle portion of the bag 100 and comes into contact with a store visitor. The human body communication unit 14 communicates with the human body communication unit 23 of the article device 20 when the customer comes in contact with the article provided with the article device 20 while holding the bag 100, and the article device 20 is provided. Information on the received article is received from the article device 20.

  The calendar unit 15 acquires time information such as year, month, date, and time and outputs the time information to the control unit 19. The calendar unit 15 measures time.

  The acceleration sensor 16 is provided, for example, in the handle portion of the heel 100, detects the acceleration of the heel 100, and outputs the detection result to the control unit 19. As the acceleration sensor 16, a piezoelectric element, a strain gauge, or the like can be used. As the number of axes of the acceleration sensor 16, any one of 1 to 3 axes may be selected as appropriate, and the number can be arbitrarily set.

  The weight sensor 17 is used to determine whether or not a store visitor has put a product in the bag 100 and is provided at the bottom of the bag 100. The output of the weight sensor 17 is input to the control unit 19.

  The storage unit 18 is, for example, a nonvolatile semiconductor memory such as a flash memory, and stores a purchase behavior information table to be described later. In addition, the storage unit 18 stores an ID number (a bag ID) for uniquely identifying the bag device 10.

  The control unit 19 controls the entire scissor device 10 and includes a CPU, a RAM, a ROM, and the like. In the present embodiment, the control unit 19 controls the reception of article information from the article device 20, data registration in the purchase behavior information table, transmission of the purchase behavior information table to the server 40, and the like. Details of processing executed by the control unit 19 will be described later.

(Fitting room equipment 30)
The fitting room device 30 is a device provided in the fitting room 300 shown in FIG. 2. As shown in FIG. 1, the communication unit 31, the storage unit 34, the calendar unit 35, the communication unit 36, and the control unit Unit 37.

  The communication unit 31 communicates with other devices. For example, proximity communication such as Bluetooth (registered trademark), RFID, TransferJet (registered trademark), or human body communication via a human body can be used. In the present embodiment, the communication unit 31 includes an electrode 32 and a human body communication unit 33 that performs human body communication using the electrode 32. The electrode 32 is provided on the floor of the fitting room 300 as shown in FIG. The human body communication unit 33 communicates with the human body communication unit 23 of the article device 20 in a state where the customer wears the article on which the article device 20 is provided, and stores information on the article on which the article device 20 is provided. Received from the article device 20.

  The storage unit 34 is, for example, a non-volatile semiconductor memory such as a flash memory, a hard disk drive, or the like, and stores a try-on action information table (details will be described later) in which the actions of the visitor in the try-on room 300 are recorded.

  The calendar unit 35 acquires time information such as year, month, date, and time, and outputs the time information to the control unit 37. The calendar unit 35 measures time.

  The communication unit 36 communicates with other devices. In this embodiment, the communication unit 36 communicates with the server 40 by wireless communication, and transmits the try-on behavior information table stored in the storage unit 34 to the server 40.

  The control unit 37 controls the entire fitting room device 30 and includes a CPU, a RAM, a ROM, and the like. In the present embodiment, the control unit 37 controls the reception of product information from the product device 20, the time measurement by the calendar unit 35, the transmission of information stored in the storage unit 34 to the server 40, and the like. Details of the processing executed by the control unit 37 will be described later.

(Server 40)
As illustrated in FIG. 1, the server 40 includes a communication unit 41, a storage unit 42, a display unit 43, and a control unit 44.

  The communication unit 41 communicates with other devices. In the present embodiment, the communication unit 41 communicates with the bagroom device 10, the fitting room device 30, and the cash register terminal 50 by wireless communication. Specifically, the communication unit 41 wirelessly communicates with the communication unit 11 of the basketball device 10 and receives information about the behavior taken by the visitor at the sales floor from the basketball device 10. In addition, the communication unit 41 communicates with the communication unit 36 of the fitting room device 30, and receives from the fitting room device 30 information related to actions taken by the visitor in the fitting room 300. In addition, the communication unit 41 receives information on an article purchased by a visitor from the cashier terminal 50.

  The storage unit 42 is, for example, a non-volatile semiconductor memory such as a flash memory, a hard disk drive, or the like, and information acquired from the bagging apparatus 10, the fitting room apparatus 30, and the cash register terminal 50 is visualized as a purchase behavior to be described later. Store in the table.

  The control unit 44 controls the entire server 40 and includes a CPU, a RAM, a ROM, and the like. Details of processing executed by the control unit 44 will be described later.

  Next, the process for visualizing the behavior related to the purchase of merchandise by the store visitor executed in the electronic device system 500 will be described. In the present embodiment, the bag device 10 collects information related to actions taken by the customer at the sales floor, and the fitting room device 30 collects information related to actions taken by the visitor in the fitting room 300. First, the process (purchasing action information collection process) which the store visitor 10 performs and collects information regarding the action taken by the store visitor in relation to the purchase of the product at the sales floor will be described.

(Purchase behavior information collection process)
FIG. 3 is a flowchart illustrating an example of purchase behavior information collection processing executed by the control unit 19 of the bagging apparatus 10.

  In the process of FIG. 3, first, in step S <b> 11, the control unit 19 stands by until the visitor picks up the bag 100. Specifically, the control unit 19 determines whether or not the visitor has taken the bag 100 based on the output of the acceleration sensor 16. Then, at the stage where the visitor gets the bag 100, the determination in step S11 is affirmed, and the process proceeds to step S13.

  If transfering it to step S13, the control part 19 will judge the reason why the visitor got the bag 100. Specifically, it is determined whether the visitor has obtained the bag 100 when entering the store or whether the customer has obtained the bag 100 when leaving the fitting room after finishing the fitting in the fitting room 300. In the present embodiment, the control unit 19 includes the human body communication unit 14 of the bag device 10 and the human body communication unit of the fitting room device 30 within a predetermined time (for example, 10 seconds) after the visitor picks up the bag 100. When the human body communication is established with the person 33, it is determined that the visitor finishes the fitting in the fitting room 300 and leaves the fitting room. When entering the store, it is determined that the bag 100 is obtained. When the visitor holds the bag 100 when entering the store, the control unit 19 proceeds to step S15. Instead, the wireless communication unit is provided in the bag 100 and communication access points are provided at main locations (entrance, exit, fitting room, sales floor) of the store, so that the control unit 19 allows the store visitor to use the bag 100. You may make it judge the reason that you got it.

  When the process proceeds to step S15, the control unit 19 records the store visit information of the store visitor in the storage unit 18. Specifically, as shown in FIG. 4A, the control unit 19 registers “entering” in the action content item of the purchase behavior information table, and the store visitor enters the start time item. The time (obtained from the calendar unit 15) is registered. In other words, in the present embodiment, the purchase behavior information table is a table that stores the behavior of the store visitor from the time the store enters the store until the store exits in association with the time. In the present embodiment, the time when the visitor gets the bag 100 is the time when the visitor enters the store.

  In subsequent step S <b> 17, the control unit 19 determines whether or not the store visitor has started to move (walk around) in the store. Specifically, the control unit 19 determines whether or not the store visitor has started moving in the store based on the output of the acceleration sensor 16. When the visitor starts to move in the store, the determination here is affirmed and the process proceeds to step S19.

  If transfering it to step S19, the control part 19 will record in the memory | storage part 18 that the store visitor started the movement in a shop. Specifically, as shown in FIG. 4B, the control unit 19 registers “in-store tour” in the action content item of the purchase behavior information table, and the visitor moves in the store in the start time item. The time (obtained from the calendar unit 15) that is determined to have started is registered.

  In subsequent step S21, the control unit 19 determines whether or not the store visitor has stopped. Specifically, the control unit 19 determines whether the store visitor has stopped based on the output of the acceleration sensor 16. When judgment here is affirmed, the control part 19 transfers to step S23.

  In step S23, the control unit 19 records in the storage unit 18 that the customer has stopped moving in the store and has stopped. Specifically, as shown in FIG. 4C, the control unit 19 registers “stop” in the action content item in the purchase behavior information table, and sets an end time item for “in-store tour”, and The time (obtained from the calendar unit 15) when the visitor is determined to have stopped is registered in the start time item for “stop”. In addition, since the case where the store visitor has stopped, the case where it shows interest in goods and has hardly moved is also considered, etc., the control part 19 is the control part when the value of the acceleration sensor 16 becomes below a certain threshold value. 19 may be determined to be stop or low speed movement.

  In subsequent step S <b> 25, the control unit 19 determines whether or not human body communication with the article device 20 has been established. In this step, it is determined whether or not a visitor holding the bag 100 has picked up an item displayed in the store in order to consider purchasing the item. When a visitor picks up an item displayed in the store and human body communication is established between the human body communication unit 23 of the article device 20 and the human body communication unit 14 of the bag device 10, the process proceeds to step S27.

  If transfering it to step S27, the control part 19 will record that the store visitor started examination of goods in the memory | storage part 18. FIG. Specifically, as illustrated in FIG. 4D, the control unit 19 registers “product review” in the action content item in the purchase behavior information table, the end time item for “stop”, and The time (acquired from the calendar unit 15) at which the human body communication with the article device 20 is established is registered in the item of the start time for “product review”. Further, the control unit 19 acquires the article information stored in the storage unit 24 of the article device 20 through the human body communication unit 14 and stores it in the item name item (in FIG. 4D, “skirt A” ").

  In subsequent step S <b> 29, the control unit 19 determines whether or not the human body communication with the article-side device 20 is interrupted. When determination here is affirmed, the control part 19 transfers to step S31.

  If transfering it to step S31, the control part 19 will record in the memory | storage part 18 that the visitor complete | finished examination of goods. Specifically, as shown in FIG. 4E, the control unit 19 sets the time when the human body communication with the article-side device 20 is interrupted in the item of the end time for “product review” in the purchase behavior information table. Store. Moreover, the control part 19 judges whether the visitor put the goods into the bag 100 based on the output of the weight sensor 17, and when the visitor puts the goods into the bag 100, the item of the try-on candidate. “○” is stored in “”, and “X” is stored when not entered. This process is a process for acquiring information as to whether or not the store visitor tried to try on (or purchase) a product that he / she wishes to purchase.

  After the process of step S31, the process returns to step S17.

  Here, in step S17, when the control unit 19 determines that the store visitor has started moving in the store again, the control unit 19 executes the processing after step S19 described above, but if it is determined that the transfer has not started, Control goes to step S37. Since the fact that the store visitor has not started moving in the store means that the store visitor has stopped, the control unit 19 notifies the storage unit 18 that the store visitor has stopped in step S37. Record. Specifically, “stop” is stored in the action content item of the purchase action information table (see FIG. 4A, etc.), and it is determined that the “start time” item does not indicate that the customer has moved within the store. Store the time.

  After step S37, the process proceeds to step S25.

  Here, in the case where human body communication with the article device 20 is established in step S25, the control unit 19 executes the processing after step S27 described above, but the human body communication with the article device 20 is not established. If so, the process proceeds to step S33.

  In step S33, the control unit 19 determines whether or not the store visitor has started to move in the store. If the determination is negative, the process returns to step S25. If the determination is positive, the process proceeds to step S35.

  If transfering it to step S35, the control part 19 will stop stopping a visitor and will record in the memory | storage part 18 that it started moving in the shop. Specifically, “in-store tour” is stored in the action content item of the purchase behavior information table (see FIG. 4A, etc.), the end time item for “stop”, and the start time for “in-store tour”. In the item, the time when the visitor determines that the shop has started moving in the store is stored.

  After the process of step S35, the process proceeds to step S21.

  Here, in step S21, when the visitor is moving in the store without stopping, the control unit 19 proceeds to step S39.

  If transfering it to step S39, the control part 19 will judge whether the store visitor entered the fitting room 300 or not. Specifically, the control unit 19 determines whether or not a visitor has entered the fitting room by determining whether or not human body communication with the fitting room device 30 has been established. When the visitor enters the fitting room, the process proceeds to step S41.

  If transfering it to step S41, the control part 19 will record the information that the store visitor entered the fitting room 300 in the memory | storage part 18. FIG. Specifically, as shown in FIG. 5 (A), in the purchase behavior information table, “Entering fitting room” is stored in the item of action content, the item of end time for “in-store excursion”, and “fitting room” The time when the visitor enters the fitting room 300 is stored in the item “start time” for “entry room”. After the process of step S41, the process returns to step S11.

  By the way, in step S13, when the visitor finishes the fitting in the fitting room 300 and gets the bag 100 when leaving the fitting room, the control unit 19 executes the process of step S49. Specifically, as shown in FIG. 5 (B), the control unit 19 stores “fitting room leaving” in the action content item of the purchase action information table and leaves the fitting room in the end time item. Stores the time.

  After the process of step S49, the control unit 19 performs the process from step S17 described above, and records the visitor's behavior information in the storage unit 18. And although it can be judged that the store visitor is moving in the store (step S21 / NO), when not entering the fitting room 300 (step S39 / NO), the process proceeds to step S45. It is determined whether or not a visitor has left the store.

  In step S <b> 45, specifically, the control unit 19 determines whether or not the customer is holding the bag 100 based on the output of the acceleration sensor 16. And when it can be judged that the store visitor does not hold the bag 100, it is judged that the store visitor has left the store. Alternatively, the control unit 19 determines whether or not the basket 100 is placed in the basket storage area in the store based on the output of the acceleration sensor 16. Judge that it was a store. If the determination in step S45 is negative, the process returns to step S21. If the determination is positive, the process proceeds to step S47.

  If transfering it to step S47, the control part 19 will record the information that the store visitor left the store in the memory | storage part 18. FIG. Specifically, as shown in FIG. 5C, the control unit 19 stores “Exit” in the item of the action content in the purchase action information table, The time at which it is determined that the visitor has left the store is stored in the “end time” item for “walking” and the “start time” item for “leaving”.

  In continuing step S43, the control part 19 transmits the data of a purchase action information table with the bag ID to the server 40, and returns to step S11. In this way, the process of FIG. 3 is repeated until the power of the scissor device 10 is turned off.

  With the processing in FIG. 3, information related to actions taken by the store visitor after entering the store and leaving the store is transmitted to the server 40 and stored in the server 40.

  In the processing of FIG. 3, information that the customer has entered the fitting room and information that the customer has left the fitting room are acquired, but the behavior that the customer has taken in the fitting room is not acquired. Then, the process (try-on action collection process) which collects the action which the visitor performed by the apparatus 30 for fitting rooms took in the fitting room is demonstrated.

(Try-on action collection process)
FIG. 6 is a flowchart illustrating an example of a try-on action collection process executed by the fitting room device 30.

  In the process of FIG. 6, first, the control unit 37 of the fitting room device 30 stands by until a visitor enters the fitting room 300 in step S <b> 141. In this embodiment, the control unit 37 determines whether or not human body communication is established between the human body communication unit 33 of the fitting room device 30 and the human body communication unit 14 of the bagroom device 10, thereby visiting the store. It is determined whether the person has entered the fitting room 300. When the visitor enters the fitting room 300, the determination in step S141 is affirmed, and the process proceeds to step S143.

  When the process proceeds to step S143, the control unit 37 obtains the bag ID from the bag apparatus 10, and the process proceeds to step S145.

  If transfering it to step S145, the control part 37 will judge whether the human body communication with the apparatus 20 for articles | goods was materialized. In this step, it is determined whether or not the customer has worn the article, that is, whether or not he / she tried on. Control unit 37 repeats the determination in step S145 until human body communication with article device 20 is established. Then, when the human body communication with the article device 20 is established, the determination in step S145 is affirmed, and the process proceeds to step S147. In some cases, the visitor takes out the product from the baggage device 10 and enters the fitting room 300. In such a case, the control unit 37 omits step S143, and the visitor decides on the fitting room 300 according to the determination in step S145. It may be determined whether or not it has entered (determination in step S141). In addition, there is a case where a customer visits the product on the floor and the electrode 22 of the article device 20 and the electrode 32 of the fitting room device 30 come into contact with each other to establish communication. In such a case, the control unit 37 indicates that the communication strength when the electrode 22 of the article device 20 and the electrode 32 of the fitting room device 30 are in contact with each other is stronger than the communication strength in the case of human body communication, Based on the difference in current value due to the difference in impedance (the current value is smaller for human body communication), it can be determined whether the store visitor tried on or placed the product on the floor.

  In step S 147, the control unit 37 acquires time information from the calendar unit 35. This step is a process for obtaining the time when the store visitor starts trying on a product.

  In subsequent step S 149, the control unit 37 acquires information on the article that the store visitor is trying on from the article device 20, and stores it in the try-on action information table shown in FIG. Specifically, the control unit 37 stores the bag ID acquired in step S143 in the item of bag ID, stores “1” in the item of fitting order, and the item name ( In FIG. 7A, skirt A) is stored, and the time acquired in step S147 is stored in the item of start time. In this way, the try-on action information table is a table that stores the order of articles tried on by the store visitor and the try-on time. A combination of inner and outer may be stored in the fitting behavior information table.

  In the subsequent step S151, the control unit 37 stands by until the human body communication with the article device 20 is interrupted. This step is a process for determining whether or not the store visitor has finished trying on (whether contact with the article has been completed). When the human body communication with the article device 20 is interrupted, the determination in step S151 is affirmed, and the process proceeds to step S153.

  If transfering it to step S153, the control part 37 will acquire time information from the calendar part 35, and will store the acquired time in the item of the end time of a try-on action information table, as shown in FIG.7 (B).

  In subsequent step S155, the control unit 37 determines whether or not the visitor has left the fitting room. In the present embodiment, the control unit 37 detects that the bag 100 has been lifted by the acceleration sensor 16 of the bag device 10, and the human body communication unit 14 of the bag device 10 and the human body communication of the fitting room device 30. When human body communication is established with the unit 33, that is, when it can be determined that the visitor has the bag 100 to leave the fitting room, it is determined that the visitor has left the fitting room. The determination of entering and leaving the fitting room may be made, for example, by performing proximity communication between the bagging apparatus 10 and the fitting room apparatus 30 and determining whether the proximity communication is established. . If the visitor has not left the fitting room, the process returns to step S145. However, if the visitor has left the fitting room, the control unit 37 proceeds to step S157.

  If transfering it to step S157, the control part 37 will transmit the data of a try-on action information table to the server 40, and will complete | finish all the processes of FIG.

  Here, the control unit 44 of the server 40 that has received the purchase behavior information table from the bag apparatus 10 and received the try-on behavior information table from the fitting room device 30 uses information on the purchase behavior information table based on the bag ID. The information on the try-on action information table is registered in the purchase action visualization table. Specifically, as shown in FIG. 7C, based on the bag ID, the behavior information on the store sales floor and the behavior information on the fitting room 300 are stored in chronological order. In addition, the control part 44 shall store "try-on" in the item of action content, when registering the information of a try-on action information table in a purchase action visualization table. Moreover, the control part 44 updates the item of the attribute showing a visitor's attribute in a purchase action visualization table based on the goods which the visitor considered purchase. In the example of FIG. 7C, since the store visitor is considering purchasing the skirt A, the control unit 44 registers “female” in the attribute item. In other words, the purchase behavior visualization table is a table that visualizes the behavior taken by a visitor from entering the store to leaving the store, and comparing the purchase behavior (history) and purchase results as will be described later. It is also a table that visualizes.

(Purchase information registration process)
Next, purchase information registration processing executed by the control unit 44 of the server 40 will be described. FIG. 8 is a flowchart illustrating an example of the purchase information registration process executed by the control unit 44 of the server 40.

  In the processing of FIG. 8, the control unit 44 stands by until information (purchase information) on an article purchased by the store visitor is received from the cashier terminal 50 in step S <b> 71. When the purchase information is received from the cashier terminal 50, the determination in step S71 is affirmed, and the process proceeds to step S73. At this time, it is assumed that the cashier ID is transmitted together with the purchase information from the cashier terminal 50.

  If transfering it to step S73, the control part 44 will update a purchase action visualization table. Specifically, the control unit 44 updates the item of the purchased product based on the received purchase information in the data in which the heel ID and the heel ID received in step S73 match. For example, when the purchase information of the skirt A is received together with the bag ID “B01” from the cash register terminal 50, the control unit 44 registers “skirt A” in the item of purchased product as shown in FIG. When there are a plurality of pieces of data having the same bag ID, for example, the control unit 44 stores data in which the time when the visitor leaves the fitting room and the time when the article is purchased are within a predetermined time range. It may be updated.

  After step S73, the process returns to step S71. As described above, in the purchase behavior visualization table, an action taken by a visitor in relation to purchase of a product is associated with a product actually purchased by the visitor.

  Next, analysis processing using the data of the purchase behavior visualization table will be described.

(Purchasing information analysis processing)
Here, an analysis process (purchase information analysis process) of information (purchase information) related to purchase by a store visitor in the purchase behavior visualization table executed by the control unit 44 of the server 40 will be described. FIG. 10 is a flowchart illustrating an example of purchase information analysis processing executed by the control unit 44. In the present embodiment, the processing of FIG. 10 is performed periodically (for example, daily, weekly, monthly, yearly), but a person in charge (apparel manufacturer product planning person in charge) as necessary. Or a store staff or the like) may be activated.

  In the process of FIG. 10, first, the control unit 44 executes a non-purchased product detection process in step S <b> 101. Specifically, the control unit 44 detects an article that the customer has received but has not yet purchased, and registers it in the non-purchased product information table. The non-purchased product information table is a table showing the products that have not been purchased from the purchase behavior visualization table and the purchase behavior. For example, the product has been returned to the bag after being put in the bag. This indicates that the fitting room 300 was tried on but returned. For example, the control unit 44 extracts an article (knit B) that is not stored in the item of purchased merchandise from the purchasing behavior visualization table shown in FIG. 11A, and displays the non-purchased product information table shown in FIG. create. At this time, as shown in FIG. 11B, the control unit 44 creates an unpurchased product information table by associating information on whether or not a visitor tried on an unpurchased product.

  In subsequent step S103, the control unit 44 executes a money amount detection process. Specifically, the control unit 44 detects the amount of goods that the store visitor has considered purchasing. For example, in the purchasing behavior visualization table shown in FIG. 12A, the control unit 44 stores the article (see FIG. 12 (FIG. 12 ( In A), the total amount of skirt A and knit B) is detected and registered in the consideration amount information table shown in FIG. At this time, the control unit 44 also registers the total amount of articles tried on by the store visitor (total amount of try-on products) and the total amount of articles actually purchased by the store visitor (total amount of purchased products) (FIG. 12B )). As a result, information on the relationship between the total amount of the goods obtained by the store visitor, the total price of the tried-on goods, and the total price of the actually purchased goods is accumulated. Note that price information of each article is stored in the storage unit 42 in advance.

  In subsequent step S105, the control unit 44 executes store analysis processing. Specifically, the control unit 44 analyzes the excess or deficiency such as the number of fitting rooms and the number of store clerks from the contents of visitor behavior registered in the purchase behavior visualization table. For example, in the purchase behavior visualization table shown in FIG. 13 (A), the visitor stops for 10 minutes after considering the purchase of goods (shaded portion in the figure), and then enters the fitting room. In this case, the control unit 44 determines that the fitting room cannot be used because the fitting room is not vacant or the store clerk is busy with other visitor's response, and the visitor is waiting, for example, Outputs analysis results such as “the number of fitting rooms is insufficient” or “the number of shop assistants corresponding to the store is insufficient”. In addition, as shown in FIG. 13B, after a visitor considered purchasing a product, it stopped for 10 minutes (shaded area in the figure) and tried to try it on even when the store was retreating. It seems that the fitting room was not available or the store clerk was busy with other customers, so he went home without trying on. Also in this case, the control unit 44 outputs an analysis result such as “the number of fitting rooms is insufficient” or “the number of store staff corresponding to the store visitor is insufficient”. Thereby, the person in charge of the store can consider increasing the fitting room and the store clerk. In addition, the control part 44 may total the time slot | zone when a visitor has often stopped for a long time. In this case, since information regarding the relationship between the waiting time for try-on and the time zone can be provided, the person in charge of the store can consider which time zone the store clerk should be increased.

  After the process of step S105, the control unit 44 ends all the processes in FIG.

  The controller 44 of the server 40 or the person in charge (product planning person in charge, store staff) totals the data of the non-purchased item information table and the examination amount information table acquired in this way, It can be used for product planning and store design. For example, as a result of collecting the data of the non-purchased product information table, it is assumed that a certain article (for example, pants A) can be grasped as a tendency that it is not purchased despite being always tried on. In this case, the person in charge of product planning can determine that there is some problem in the design, size, sewing, etc. of the article, and can consider improvement thereof. Further, when the staff of the store grasps the tendency, it can be useful for inventory management, such as not placing an additional order for goods.

  The control unit 44 or the person in charge of the server 40 may total the data of the purchase behavior visualization table. For example, the store staff may count the time it takes for a customer to first get the product after entering the store, and the category of the product (knit, skirt, pants, etc.) It is possible to examine the order in which the products are displayed so that customers can be easily drawn into the store. In addition, for example, a product planner can easily purchase a product by counting the products purchased without trying on, or the products that the customer puts in the bag but did not try on. It is possible to grasp the tendency of products (low hurdles) and use it for future product planning. In addition, for example, in products with multiple color developments, white and pink are put in the bag by counting the products that the store visitor has put in the bag but did not purchase. However, since it is possible to grasp the tendency that pink is not purchased, the person in charge of product planning can use the information for future product planning.

  As described above in detail, according to the present embodiment, the control unit 44 of the server 40 takes an action taken by a store visitor on an item (for example, moving in a store, stopping, holding an item). Information about the action taken by the visitor on the article in the fitting room (for example, trying on the article) from the fitting room apparatus 30. Information acquired through the section 41, information regarding whether or not the customer has purchased the article from the cash register terminal 50 through the communication section 41, and information acquired from the bagging apparatus 10 and the fitting room apparatus 30; Since it compares with the information acquired from the cash register terminal 50, useful information, such as the information regarding the relationship between the action which the visitor took with respect to goods and the purchase of the said goods, can be provided. In addition, it is possible to visualize the actions taken by the store visitor until the product is purchased. In addition, product planners and sellers and store staff can aggregate the information and use it to analyze the purchase behavior of customers. Furthermore, it can be used for future product planning, product display methods, store layouts, and the like.

  In addition, according to the present embodiment, the control unit 44 is configured such that the store visitor is in contact with the article at the sales floor (takes in hand) and the visitor is in contact with the article in the fitting room (try-on. Information on the relationship between the time the store is in contact with the item and the purchase of the item (for example, the longer the try-on time is, the higher the rate of purchasing the item). Etc.) can be provided.

  Further, according to the present embodiment, the control unit 44 acquires the time until the visitor moves from the sales floor to the fitting room, so the time until the visitor moves the article from the hand to the fitting room, Information on the relationship with the purchase of goods can be provided. As a result, the relationship between the behavior of the store visitor and the purchase of the goods can be analyzed. For example, if the visitor has moved to the fitting room immediately after picking up the article, it can be determined that the article to be tried on has already been determined before entering the store.

  Moreover, according to this embodiment, the control part 44 performs the analysis regarding a shop based on the time until a visitor moves from a sales floor to a fitting room. As a result, it is possible to provide store managers with information on the excess or shortage of the number of fitting rooms and the number of shop assistants who guide customers to the fitting room, which can be used for store layout design, staffing plans, etc. Can be useful.

  In addition, according to the present embodiment, the control unit 44 identifies the attributes of the store visitor based on the item that the store visitor has picked up (step S39 in FIG. 3B), so that the store visitor is the product. It is possible to provide information on the relationship between the action taken and the attributes of the store visitor and the purchase of the article.

  Further, according to the present embodiment, the control unit 44 relates to an action taken on the goods of the store visitor by human body communication between the baggage device 10 or the fitting room device 30 and the product side device 20 via the store visitor. Since the information is acquired, the information can be acquired without forcing the store clerk or the visitor to take a special action.

  In addition, according to the present embodiment, the control unit 44 acquires, for each of a plurality of articles, information on whether or not the article has been picked up and information on whether or not the article has been tried on. It is possible to provide information regarding the relationship between the purchase and purchase of an article and the purchase of the article.

  In addition, according to the present embodiment, the control unit 44 stores the order of the articles that the store visitor has considered for purchase and the order of the try-on in the storage unit 42, so that, for example, the first try-on article is purchased. Information regarding the relationship between the order and the purchase of goods, such as high probability, can be provided.

  Further, according to the present embodiment, the control unit 44 detects an article that the visitor has received but has not purchased, and provides it as non-purchased product information (steps S101 and FIG. 11B in FIG. 10). )), The product planning / seller and store staff will infer the reason for the purchase failure based on the information and use it for future product planning, product display methods, store layout design, etc. Can do.

  In addition, according to the present embodiment, the control unit 44 detects the amount of goods that the store visitor has considered purchasing and provides as the consideration amount information (see step S103 in FIG. 10, FIG. 12B). The product plan / seller and store staff can use the information to analyze the purchase behavior of customers.

  In the above embodiment, based on the output of the acceleration sensor 16 of the baggage device 10, the visitor's action at the sales floor (whether moving in the store or stopped) is determined. It is not limited. For example, a visitor uses a cart instead of a bag. In such a case, the moving speed of the cart may be detected, whether the caster is rotating, and the rotating speed may be detected. In this case, the acceleration sensor provided on the bag can be omitted. Note that detection of the moving speed and position of the cart is disclosed in Japanese Patent No. 4728229 (International Publication No. 2005/111880). Furthermore, an imaging device that images the sales floor may be provided in the store, and the control unit 44 of the server 40 may determine the behavior of the store visitor based on image data (image difference or the like) captured by the imaging device. This makes it possible to acquire more detailed information regarding the behavior of the store visitor at the time of purchase.

  Moreover, in the said embodiment, although the control part 44 of the server 40 identified the attribute of the visitor from the goods which the visitor considered purchasing, you may identify from the goods which the visitor tried on. Further, when the store issues a membership card (point card or the like) to the customer, the customer information registered in the member card is acquired at the cash register terminal 50, and the control unit of the server 40 44 may identify the attributes of the store visitor based on the store visitor information.

  In the above-described embodiment, the example in which the article is clothes has been described. However, the present invention is not limited to this, and the present invention can be applied to sports equipment. For example, it is possible to analyze the relationship between the time taken to pick up the golf club at the sales floor and enter the trial hitting room, and the time taken for the trial hit, and the purchase of the golf club.

  Moreover, in the said embodiment, although the information of the goods which the store visitor acquired using the bag apparatus 10 was acquired, it is not restricted to this, For example, for the whole floor of a sales floor It is also possible to provide information on the products considered for purchase.

  The above-described embodiment is an example of a preferred embodiment of the present invention. However, the present invention is not limited to this, and various modifications can be made without departing from the scope of the present invention.

40 server 41 communication unit 44 control unit

Claims (11)

A first acquisition unit that acquires first action information of a user with respect to an article at a first position and acquires second action information of the user with respect to the article at a second position different from the first position;
A second acquisition unit for acquiring information on purchase or non-purchase of the user related to the article;
A comparison unit that compares the information acquired by the first acquisition unit with the information acquired by the second acquisition unit;
An electronic device characterized by comprising:   The first acquisition unit acquires a time during which the user is in contact with the article at the first position and a time during which the user is in contact with the article at the second position. The electronic device according to claim 1.   3. The electronic apparatus according to claim 1, wherein the first acquisition unit acquires a time related to movement of the user from the first position to the second position.   The electronic apparatus according to claim 3, further comprising an analysis unit that performs an analysis on the store based on a time related to the movement from the first position to the second position.   5. The electronic apparatus according to claim 1, wherein the first acquisition unit acquires information related to trial use of the article of the user at the second position. 6.   The electronic apparatus according to claim 1, further comprising an identification unit that identifies an attribute of the user based on the article.   The first acquisition unit acquires at least one of the first action information and the second action information by human body communication or proximity communication via the user. 6. The electronic device according to any one of 6.   The electronic device according to claim 1, wherein the first acquisition unit acquires the first behavior information and the second behavior information for each of a plurality of articles.   The electronic device according to claim 8, wherein the first acquisition unit acquires information related to an order of the plurality of articles.   The electronic device according to any one of claims 1 to 9, wherein the comparison unit detects an article that the user did not purchase by hand. The electronic device according to claim 1, wherein the comparison unit detects an amount of an article that the user has considered purchasing.

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