JP2015049911A - Distribution device, terminal device, distribution method, and distribution program - Google Patents

Abstract

An advertisement display useful for both a web page distributor and an advertiser is realized. A distribution apparatus according to the present application includes a reception unit and a distribution unit. The accepting unit accepts an acquisition request for the first content. The distribution unit, when the acquisition request is received by the receiving unit, the first content and the control information for controlling the second content to be displayed on the first content in a selectable state and a non-selectable state To deliver. For example, the second content is advertising content. [Selection] Figure 5

Description

  The present invention relates to a distribution device, a terminal device, a distribution method, and a distribution program.

  In recent years, advertisement distribution via the Internet has been actively performed. For example, advertising content related to a company, a product, or the like is displayed at a predetermined position on a web page. Such advertising content is, for example, an icon such as a still image, a moving image, or text data, and is a hyperlink (hereinafter simply referred to as “link”) to a web page (hereinafter referred to as an advertising page) provided by the advertiser. Is written). When an advertisement content is clicked by the user, an advertisement page is displayed.

  As a technique related to advertisement display, a technique has been proposed in which information content is displayed on a first layer and advertisement content is displayed on a second layer behind the information content. In addition, a technique has been proposed for invalidating a link function of web content when an advertisement image is displayed over web content.

JP 2003-022042 A JP 2006-098888 A Special table 2010-526494 JP 2012-137805 A

  However, with the above-described conventional technology, it is not always possible to realize an advertisement display that is beneficial to both the web page distributor and the advertiser. Specifically, in the above-described conventional technology, it is difficult to make effective both the link stretched on the web page and the link stretched on the advertising content. For example, in the conventional technique for displaying advertisement content on the second layer, the user cannot click the advertisement content, and thus the user cannot browse the advertisement page. This is not beneficial for advertisers who provide advertising content. Also, with the conventional technology that disables the web content link function, the user cannot operate the web content during advertisement display. This is not beneficial for web page distributors who provide web content. For this reason, it is difficult to realize advertisement display that is beneficial to both the web page distributor and the advertiser with the above-described conventional technology.

  The present application has been made in view of the above, and provides a distribution device, a terminal device, a distribution method, and a distribution program capable of realizing advertisement display that is beneficial to both a web page distributor and an advertiser. Objective.

  The distribution device according to the present application receives a first content acquisition request, and when the acquisition request is received by the reception unit, the distribution unit displays the first content and the first content in an overlapping manner. And a distribution unit that distributes control information for controlling the content to be selectable and unselectable.

  According to the aspect of the embodiment, there is an effect that it is possible to realize an advertisement display that is beneficial to both the web page distributor and the advertiser.

FIG. 1 is a diagram illustrating an example of an advertisement display process according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the advertisement distribution system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the advertising device according to the embodiment. FIG. 4 is a diagram illustrating an example of the advertising content storage unit according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of the distribution apparatus according to the embodiment. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 7 is a diagram illustrating an example of an advertisement display process according to the embodiment. FIG. 8 is a sequence diagram illustrating an advertisement distribution processing procedure by the advertisement distribution system according to the embodiment. FIG. 9 is a flowchart illustrating an advertisement display processing procedure by the terminal device according to the embodiment. FIG. 10 is a diagram illustrating an example of the advertisement display process according to the modification. FIG. 11 is a diagram illustrating an example of advertisement display processing according to the modification. FIG. 12 is a diagram illustrating an example of advertisement display processing according to the modification. FIG. 13 is a diagram illustrating an example of advertisement display processing according to the modification. FIG. 14 is a diagram illustrating an example of the advertisement display process according to the modification. FIG. 15 is a diagram illustrating an example of advertisement display processing according to the modification. FIG. 16 is a diagram illustrating an example of the advertisement display process according to the modification. FIG. 17 is a diagram illustrating an example of an advertisement display process according to the modification. FIG. 18 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the distribution apparatus.

  Hereinafter, a mode for carrying out a distribution device, a terminal device, a distribution method, and a distribution program according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the distribution device, the terminal device, the distribution method, and the distribution program according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. (Advertisement display processing)
First, an example of an advertisement display process according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of an advertisement display process according to the embodiment. FIG. 1 shows an example in which a web page C10 and advertisement content A10 are displayed on a web browser by a terminal device 10 to be described later.

  As shown in FIG. 1, the web page C10 includes content display areas CR11 to CR14 in which various information such as articles are displayed. Various information displayed in the content display areas CR11 to CR14 may be linked to a web page other than the web page C10. In the example of FIG. 1, “service v1” to “service v5” and “news n1” to “news n5” displayed in the content display area CR12, and “topics t1” to “topics” displayed in the content display area CR13. “t5”, “restaurant r1” to “restaurant r5”, and the like correspond to anchor texts that are linked to other web pages.

  FIG. 1 shows an example in which anchor text is displayed on the web page C10. However, the web page C10 may display a button or an image with a link to another web page. Below, the area | region where the anchor text, button, image, etc. with which the link to another web page is extended may be described with a link area | region.

  The advertisement content A10 is a still image or a moving image, and is linked to an advertisement page provided by the advertiser. For example, the advertisement content A10 shown in FIG. 1 is linked to an advertisement page provided by the advertiser “coffee shop”. The advertisement page that is the link destination of the advertisement content A10 may be referred to as a landing page.

  Then, as illustrated in FIG. 1, the terminal device 10 according to the embodiment displays the web page C10 and the advertisement content A10 in an overlapping manner so that the user can visually recognize both the advertisement content A10 and the web page C10. In the case of the example of FIG. 1, the terminal device 10 processes the advertising content A10 into pixels of one color such as gray, and displays the processed advertising content A10 and the web page C10 in an overlapping manner. Thereby, the terminal device 10 displays the advertisement content A10 as a shadow located on the back side of the web page C10.

  Further, the terminal device 10 controls the advertisement content A10 so that it can be clicked and cannot be clicked. Specifically, the terminal device 10 displays the advertisement content A10 in a state in which an area overlapping the link area of the web page C10 cannot be clicked. At this time, the terminal device 10 displays the link area of the web page C10 overlapping the advertisement content A10 in a clickable state. Further, the terminal device 10 displays the advertisement content A10 in a clickable state in an area that does not overlap with the link area of the web page C10. That is, the terminal device 10 always displays the link area of the web page C10 in a clickable state, and displays the area of the advertisement content A10 that does not overlap the link area of the web page C10 in a clickable state.

  In the example of FIG. 1, the terminal device 10 displays all anchor texts displayed on the web page C10 in a clickable state. In addition, the terminal device 10 displays the area overlapping the anchor texts “topics t2” to “topics t5” and “restaurant r1” to “restaurant r4” in the advertisement content A10 in an unclickable state, and the anchor text. An area that does not overlap with “topics t2” to “topics t5” and “restaurant r1” to “restaurant r4” is displayed in a clickable state.

  The “clickable state” described above indicates a state in which content such as advertisement content can be selected, and indicates a state in which transition to another web page (including the advertisement page) is possible when clicked. In addition, the “non-clickable state” indicates a state in which content such as advertisement content cannot be selected, and indicates a state in which transition to another web page (including an advertisement page) does not occur even when clicked. . For example, when a region of the advertisement content A10 that does not overlap with the link region of the web page C10 is clicked, the terminal device 10 makes a transition from the web page C10 to the advertisement page by accessing the advertisement page. On the other hand, when the anchor text “topics t2” displayed so as to overlap with the advertising content A10 is clicked, the terminal device 10 accesses the link destination of the anchor text “topics t2”.

  Thus, the terminal device 10 according to the embodiment displays the clickable area of the advertising content A10 that does not overlap with the link area of the web page C10 in a clickable state. Thereby, since the terminal device 10 can make a transition to the advertisement page via the advertisement content A10, it is possible to realize an advertisement display that is beneficial to the advertiser who provides the advertisement content A10. Moreover, the terminal device 10 displays the link area of the web page C10 displayed in an overlapping manner with the advertisement content A10 in a clickable state. Thereby, since the terminal device 10 maintains the state in which the user can operate the web page C10, it is possible to realize an advertisement display useful for the web page distributor.

  Furthermore, the terminal device 10 according to the embodiment displays the advertisement content A10 as a shadow. For this reason, the terminal device 10 can impress the user with the advertising content A10. For example, it is also conceivable to display the advertisement content A10 only in the advertisement display area provided at a fixed position of the web page C10. However, if the advertisement content A10 is merely displayed in the advertisement display area, the advertisement content A10 is less likely to be noticed by the user unless the advertisement display area enters the user's field of view. The terminal device 10 according to the embodiment displays the advertising content A10 as a shadow, so that even if the advertising display area does not enter the user's field of view, the advertising content A10 can be noticed by the user. As a result, the terminal device 10 can improve the advertising effect of the advertising content A10.

  From the above, the terminal device 10 according to the embodiment can realize an advertisement display that is beneficial to both the web page distributor and the advertiser and that provides a high advertising effect.

  Hereinafter, the terminal device 10 and the like that realize the above-described advertisement display processing will be described. In the following, in the advertisement content, an area displayed in a clickable state may be referred to as a “click area”, and an area displayed in an unclickable state may be referred to as a “non-click area”. Moreover, although description was abbreviate | omitted above, the web page C10 mentioned above contains the control information which controls the display mode of web page C10 and advertisement content A10. Then, the terminal device 10 performs the advertisement display process described above according to the control information. Such control information will be described later.

[2. (Advertising system configuration)
Next, the configuration of the advertisement distribution system according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the advertisement distribution system 1 according to the embodiment. As shown in FIG. 2, the advertisement distribution system 1 includes a terminal device 10, an advertiser terminal 20, an advertisement device 30, and a distribution device 100. The terminal device 10, the advertiser terminal 20, the advertising device 30, and the distribution device 100 are connected to be communicable via a network N by wire or wireless. 2 may include a plurality of terminal devices 10, a plurality of advertiser terminals 20, a plurality of advertising devices 30, and a plurality of distribution devices 100. .

  The terminal device 10 is an information processing device used by a user who browses a web page. For example, the terminal device 10 is a desktop PC (Personal Computer), a notebook PC, a tablet terminal, a mobile phone, a PDA (Personal Digital Assistant), or the like. In addition, the terminal device 10 acquires a web page from the distribution device 100 according to an operation by the user, and displays the acquired web page. In addition, when the web page includes an advertisement acquisition command to be described later, the terminal device 10 acquires the advertising content from the advertising device 30 and displays the acquired advertising content together with the web page.

  The advertiser terminal 20 is an information processing device used by the advertiser. For example, the advertiser terminal 20 is a desktop PC, a notebook PC, a tablet terminal, a mobile phone, a PDA, or the like. Further, the advertiser terminal 20 submits the advertising content to the advertising device 30 according to the operation by the advertiser. For example, the advertiser terminal 20 has, as advertisement content, a still image, a moving image, text data, a URL (Uniform Resource Locator) for accessing an advertisement page distributed by an advertiser server managed by the advertiser, or the like. Are submitted to the advertising device 30.

  Note that an advertiser may request an agency to submit advertising content. In this case, it is the agency that submits the advertising content to the advertising device 30. In the following, the notation “advertiser” is a concept that includes not only the advertiser but also the agency, and the notation “advertiser terminal” refers to the agency device used by the agency as well as the advertiser terminal 20. It is a concept that includes.

  The advertising device 30 is a server device that distributes advertising content submitted from the advertiser terminal 20. For example, the advertising device 30 delivers advertising content to the terminal device 10 when accessed from the terminal device 10.

  The distribution device 100 is a web server that distributes a web page to the terminal device 10. For example, the distribution apparatus 100 displays various web pages related to news sites, auction sites, weather forecast sites, shopping sites, finance (stock price) sites, route search sites, map providing sites, travel sites, restaurant introduction sites, web blogs, and the like. To deliver.

  The web page distributed by the distribution apparatus 100 is formed by, for example, an HTML file described in HTML (HyperText Markup Language), an XML file described in XML (Extensible Markup Language), or the like. And the web page delivered by the delivery apparatus 100 includes control information for controlling the display mode of the web page and the advertisement content. This control information is described in an HTML file or the like that forms a web page by using a script language such as JavaScript (registered trademark) or CSS (Cascading Style Sheets).

  Further, the web page distributed by the distribution apparatus 100 includes an advertisement acquisition command. For example, in an HTML file or the like forming a web page, the URL of the advertising device 30 is described as an advertisement acquisition command. In this case, the terminal device 10 acquires the advertising content from the advertising device 30 by accessing a URL described in an HTML file or the like.

  The various data distributed from the distribution device 100 to the terminal device 10 is actually an HTML file or an image forming a web page, but in the following, various data distributed from the distribution device 100 to the terminal device 10 May be referred to as a “web page”.

[3. Configuration of advertising device]
Next, the configuration of the advertising device 30 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the advertising device 30 according to the embodiment. As illustrated in FIG. 3, the advertising device 30 includes a communication unit 31, an advertising content storage unit 32, and a control unit 33.

  The communication unit 31 is realized by a NIC (Network Interface Card) or the like, for example. The communication unit 31 is connected to the network N by wire or wirelessly and transmits / receives information to / from the terminal device 10, the advertiser terminal 20, and the distribution device 100.

  The advertisement content storage unit 32 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. Then, the advertising content storage unit 32 stores various information related to the advertising content submitted from the advertiser terminal 20.

  Here, FIG. 4 shows an example of the advertising content storage unit 32 according to the embodiment. In the example illustrated in FIG. 4, the advertisement content storage unit 32 includes items such as “advertiser ID”, “advertisement content”, “bid price”, and “CTR (Click Through Rate)”.

  The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 20. “Advertising content” indicates the advertising content submitted from the advertiser terminal 20. FIG. 4 shows an example in which conceptual information such as “A10” is stored in “advertising content”, but actually, a still image, a moving image, text data, a URL, or a file indicating the storage location thereof. Stores path names and so on.

  “Bid price” indicates an advertising fee designated when an advertiser submits advertising content. For example, the “bid price” corresponds to a unit price paid from the advertiser to the advertisement distributor (for example, the administrator of the advertisement apparatus 30 or the distribution apparatus 100) when the advertisement content is clicked once by the user.

  “CTR” indicates a value obtained by dividing the number of times the advertising content is clicked by the number of times the advertising content is displayed. The CTR of the advertising content that has not been distributed to the terminal device 10 includes a predetermined fixed value, an average value of CTR for all advertising content, and the same advertising category (for example, car, travel). The average value of CTR and the like for all the advertising contents belonging to is stored. Further, “CTR” may store a predicted CTR predicted from a CTR prediction model or the like. Such a predicted CTR is predicted based on, for example, the type of advertising content, the type of web page on which the advertising content is displayed, and the like.

  That is, FIG. 4 shows an example in which the advertiser identified by the advertiser ID “B10” designates the bid price “100” and submits the advertising content “A10”. FIG. 4 shows an example in which the CTR of the advertising content “A10” is “0.02”.

  The control unit 33 is realized by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like executing various programs stored in the storage device inside the advertising device 30 using the RAM as a work area. The The control unit 33 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 3, the control unit 33 includes a submission reception unit 34, a request reception unit 35, an extraction unit 36, and a distribution unit 37, and realizes information processing functions and operations described below. Or run. The internal configuration of the control unit 33 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as the information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 33 is not limited to the connection relationship illustrated in FIG. 3, and may be another connection relationship.

  The submission acceptance unit 34 accepts submission of advertisement content from the advertiser terminal 20. Specifically, the submission accepting unit 34 accepts submission of advertising content together with designation of a bid price. Then, the submission receiving unit 34 stores the received bid price and advertisement content in the advertisement content storage unit 32 in association with the advertiser ID corresponding to the advertiser of the submission source.

  The request reception unit 35 receives an advertisement content acquisition request from the terminal device 10. For example, the request reception unit 35 receives an HTTP request as an advertisement content acquisition request.

  When the request reception unit 35 receives an advertisement content acquisition request, the extraction unit 36 extracts the distribution candidate advertisement content from the advertisement content storage unit 32. For example, the extraction unit 36 preferentially extracts advertising content with a high bid price or CTR, or advertising content with a high bid price and CTR, among the advertising content stored in the advertising content storage unit 32.

  The distribution unit 37 distributes the advertisement content stored in the advertisement content storage unit 32. Specifically, the distribution unit 37 distributes the advertisement content extracted by the extraction unit 36 to the terminal device 10 that has transmitted the advertisement content acquisition request.

[4. Configuration of distribution device]
Next, the configuration of the distribution apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram illustrating a configuration example of the distribution apparatus 100 according to the embodiment. As illustrated in FIG. 5, the distribution apparatus 100 includes a communication unit 110, a content storage unit 120, and a control unit 130.

  The communication unit 110 is realized by a NIC or the like, for example. The communication unit 110 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the terminal device 10 and the advertising device 30.

  The content storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. And the content memory | storage part 120 memorize | stores the web page which is an example of a content. For example, the content storage unit 120 stores an HTML file that forms a web page, a still image or a moving image displayed on the web page.

  The web page stored in the content storage unit 120 includes an advertisement acquisition command for acquiring advertisement content. The web page stored in the content storage unit 120 includes control information described in a script language such as JavaScript (registered trademark) or CSS. This control information controls the display mode of the web page and the advertisement content. Specifically, the control information according to the embodiment controls the display position of the advertisement content. Also, the control information specifies the area of the advertising content that does not overlap with the link area of the web page as the click area. The control information is controlled so as to be displayed in a clickable state in the click area of the advertisement content. In addition, the control information specifies an area of the advertising content that overlaps the link area of the web page as a non-click area. Then, the control information is controlled so that the non-click area of the advertising content is displayed so as not to be clicked on the web page. At this time, the control information is displayed in a clickable state even in the link area of the web page overlapping the advertising content. Also, the control information according to the embodiment controls to display the advertising content as a shadow so that the user can visually recognize both the advertising content and the web page, as in the example of FIG.

  The control unit 130 is realized by, for example, a CPU, an MPU, or the like executing various programs (corresponding to an example of a distribution program) stored in a storage device inside the distribution apparatus 100 using the RAM as a work area. The control unit 130 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 5, the control unit 130 includes a reception unit 131 and a distribution unit 132, and realizes or executes functions and operations of information processing described below. Note that the internal configuration of the control unit 130 is not limited to the configuration illustrated in FIG. 5, and may be another configuration as long as information processing described later is performed. In addition, the connection relationship between the processing units included in the control unit 130 is not limited to the connection relationship illustrated in FIG. 5, and may be another connection relationship.

  The accepting unit 131 accepts a web page acquisition request from the terminal device 10. For example, the receiving unit 131 receives an HTTP request as a web page acquisition request.

  The distribution unit 132 distributes the web page and the control information to the terminal device 10 when the reception unit 131 receives a web page acquisition request. Specifically, the distribution unit 132 acquires an acquisition request target web page from the content storage unit 120 and distributes the acquired web page to the terminal device 10. As described above, since the control information is included in the web page stored in the content storage unit 120, the distribution unit 132 distributes the web page and the control information.

  Note that the content storage unit 120 described above may store the web page and the control information individually instead of the web page including the control information. For example, the content storage unit 120 may store an HTML file forming a web page in association with a file in which control information is described. In this case, the distribution unit 132 distributes both the web page and the control information to the terminal device 10.

[5. Configuration of terminal device]
Next, the configuration of the terminal device 10 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram illustrating a configuration example of the terminal device 10 according to the embodiment. As illustrated in FIG. 6, the terminal device 10 includes a communication unit 11, an input unit 12, an output unit 13, and a control unit 14.

  The communication part 11 is implement | achieved by NIC etc., for example. The communication unit 11 is connected to the network N by wire or wireless, and transmits / receives information to / from the advertising device 30 and the distribution device 100.

  The input unit 12 is an input device that receives various operations from the user. For example, the input unit 12 is realized by a keyboard, a mouse, an operation key, or the like. The output unit 13 is a display device for displaying various information. For example, the output unit 13 is realized by a liquid crystal display or the like. In addition, when a touch panel is employ | adopted for the terminal device 10, the input part 12 and the output part 13 are integrated.

  The control unit 14 is realized, for example, by executing various programs (corresponding to an example of a display program) stored in a storage device inside the terminal device 10 using the RAM as a work area by a CPU, an MPU, or the like. For example, these various programs correspond to application programs called web browsers. The control unit 14 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As shown in FIG. 6, the control unit 14 includes a request unit 15, a reception unit 16, and a display unit 17, and realizes or executes functions and operations of information processing described below. The internal configuration of the control unit 14 is not limited to the configuration illustrated in FIG. 6, and may be another configuration as long as the information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 14 is not limited to the connection relationship illustrated in FIG. 6, and may be another connection relationship.

  The request unit 15 transmits a web page acquisition request to the distribution apparatus 100 in accordance with a user operation using the input unit 12. Further, the request unit 15 transmits an advertisement content acquisition request to the advertisement device 30 when an advertisement acquisition command is included in the web page received by the reception unit 16.

  The reception unit 16 receives a web page and advertisement content. Specifically, the reception unit 16 receives a web page from the distribution apparatus 100 that responds to the web page acquisition request transmitted by the request unit 15. At this time, if the web page includes an advertisement acquisition command, the reception unit 16 instructs the request unit 15 to transmit an advertisement content acquisition request. The receiving unit 16 receives the advertising content from the advertising device 30 that has responded to the advertising content acquisition request transmitted by the requesting unit 15.

  The display unit 17 displays the web page and the advertising content on the output unit 13 according to the control information included in the web page received by the receiving unit 16. Specifically, the display unit 17 displays a web page. The display unit 17 displays the area of the advertisement content that does not overlap with the link area of the web page in a clickable state, and displays the area of the advertisement content that overlaps the link area of the web page together with the web page in a state where the area cannot be clicked. To do. The display unit 17 according to the embodiment displays the advertising content as a shadow.

[6. Other display examples)
The advertisement display process by the terminal device 10 has been described above using the display mode illustrated in FIG. However, it is not restricted to this example, The terminal device 10 can also perform advertisement display processing by other display modes. This point will be described with reference to FIG. FIG. 7 is a diagram illustrating an example of an advertisement display process according to the embodiment.

  The web page C20 illustrated in FIG. 7 includes an advertisement display area AR11. The advertisement display area AR11 is called an advertisement frame or the like and displays predetermined advertisement content. In general, the advertisement display area AR11 is provided at a fixed position of the web page C20. In the example of FIG. 7, the terminal device 10 receives advertising content A10 and A20 from the advertising device 30. Here, it is assumed that the advertisement contents A10 and A20 are submitted to the advertisement apparatus 30 by the same advertiser. Then, the terminal device 10 displays the advertising content A10 so as to overlap the web page C20 as in the example of FIG. Further, the terminal device 10 displays the advertisement content A20 in the advertisement display area AR11 in a clickable state.

  Thus, the terminal device 10 may display the advertising content A10 as a shadow and display the advertising content A20 in the advertising display area AR11. Thereby, the terminal device 10 can aim at the improvement of usability. For example, in the example of FIG. 7, it is assumed that the coffee cup indicated by the advertisement content A10 is a logo of an X coffee shop and is generally known. In this case, the user can grasp that the advertiser is the X coffee shop at the time of viewing the advertising content A10. And even if it is unknown whether the user can click the advertisement content A10, the user can browse the advertisement page by clicking the advertisement content A20 when interested in the advertisement of the X coffee shop. That is, the terminal device 10 can make a strong impression on the user by displaying the advertising content A10, and can improve usability by displaying the advertising content A20.

  In the case of the example in FIG. 7, the submission receiving unit 34 of the advertising device 30 receives a plurality of advertising contents to be simultaneously displayed on the web page C20 from the advertiser terminal 20. For example, the submission accepting unit 34 causes the advertiser to select whether or not the display mode of FIG. Then, when the display mode of FIG. 7 is selected, the submission receiving unit 34 specifies which of the advertising content to be displayed over the web page and the advertising content to be displayed in the advertisement display area AR11. Then, submit each advertisement content.

  In addition, the distribution unit 132 of the distribution device 100 distributes the web page C20 including an advertisement acquisition command for acquiring a plurality of advertisement contents to the terminal device 10. When the terminal device 10 accesses the advertising device 30 based on the advertisement acquisition command, the distribution unit 37 of the advertising device 30 displays the plurality of advertisement contents submitted after the display mode of FIG. 7 is selected as the terminal device. 10 is delivered. At this time, the distribution unit 37 displays a plurality of advertisement contents together with display identification information for identifying which of the advertisement content to be displayed over the web page and the advertisement content to be displayed in the advertisement display area AR11. Delivered to the device 10. In addition, the distribution unit 132 distributes to the terminal device 10 a web page C20 including control information for controlling display of a plurality of advertisement contents as illustrated in FIG. This control information controls the display mode of a plurality of advertising contents received from the advertising device 30 based on the display identification information described above.

[7. (Advertising process flow)
Next, the procedure of the advertisement distribution process by the advertisement distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 8 is a sequence diagram illustrating an advertisement distribution processing procedure by the advertisement distribution system 1 according to the embodiment.

  As illustrated in FIG. 8, the terminal device 10 transmits a web page acquisition request to the distribution device 100 in accordance with a user operation (step S <b> 101). And the delivery apparatus 100 delivers the web page containing control information to the terminal device 10 according to the acquisition request of a web page (step S102). Note that the web page distributed by the distribution device 100 includes an advertisement acquisition command such as the URL of the advertisement device 30.

  Subsequently, the terminal device 10 transmits an advertisement content acquisition request to the advertisement device 30 based on the advertisement acquisition command included in the web page (step S103). Then, the advertising device 30 delivers the advertising content to the terminal device 10 in response to the advertising content acquisition request (step S104).

  Then, the terminal device 10 performs an advertisement display process for displaying the web page and the advertisement content received in step S104 according to the control information included in the web page received in step S102 (step S105).

[8. (Advertising display processing flow)
Next, the procedure of the advertisement display process shown in step S105 of FIG. 8 will be described using FIG. FIG. 9 is a flowchart illustrating an advertisement display processing procedure by the terminal device 10 according to the embodiment. The advertisement display processing procedure shown in FIG. 9 is performed by the display unit 17 of the terminal device 10 in accordance with the control information included in the web page.

  As shown in FIG. 9, the terminal device 10 displays the web page received from the distribution device 100 (step S201). Subsequently, the terminal device 10 specifies the display position of the advertisement content according to the control by the control information (Step S202).

  Subsequently, the terminal device 10 specifies an area of the advertisement content that does not overlap with the link area of the web page based on the display position of the advertisement content as a click area (step S203). Further, the terminal device 10 identifies an area of the advertisement content that overlaps the link area of the web page as a non-click area based on the display position of the advertisement content (step S204).

  Then, the terminal device 10 displays the clicked area of the advertisement content as a shadow in a clickable state (step S205). Further, the terminal device 10 displays a shadow in a state in which the non-click area of the advertisement content cannot be clicked (step S206). At this time, the terminal device 10 displays the link area of the web page in a clickable state.

[9. (Modification)
The advertisement distribution system 1 according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. Therefore, in the following, another embodiment of the advertisement distribution system 1 will be described. Note that the terminal device 10 described below performs display processing of advertising content according to control information included in the web page.

[9-1. Interlocking with user operations (1)]
In the above-described embodiment, the terminal device 10 may be switched between a clickable state and a non-clickable state when the user browses the web page and performs a predetermined operation. For example, the terminal device 10 may first display the advertisement content in a state in which it cannot be clicked, and switch to a state in which the advertisement content can be clicked when a predetermined user operation is performed. This point will be described with reference to FIG. FIG. 10 is a diagram illustrating an example of the advertisement display process according to the modification.

  As shown on the left side of FIG. 10, the terminal device 10 first displays the entire advertisement content A10 as a shadow in a state where it cannot be clicked. That is, unlike the example of FIG. 1, the terminal device 10 displays the advertisement content A10 area that does not overlap the link area of the web page C10 in a non-clickable state.

  Then, when an operation for moving the mouse cursor or the like to the display position of the advertisement content A10 (referred to as “mouse over”) is performed, the terminal device 10 switches to a state where the entire advertisement content A10 can be clicked. That is, the terminal device 10 switches to a clickable state even in the area of the advertising content A10 that overlaps the link area of the web page C10. Further, as illustrated on the right side of FIG. 10, the terminal device 10 may change the display mode of the advertisement content A10 when the advertisement content A10 is moused over. In the case of the example in FIG. 10, the terminal device 10 darkens the shadow color indicating the advertising content A10.

  As described above, when a predetermined operation is performed by the user, the terminal device 10 switches the advertisement content A10 to either a clickable state or a non-clickable state, so that the web page distributor and the advertiser can be switched. It is possible to realize an advertisement display useful for both of the above. Furthermore, the terminal device 10 can prevent annoying advertisement display for a user who has not paid attention to the advertisement content A10. For example, a user who has mouse over the advertising content A10 is considered to be paying attention to the advertising content A10. In other words, the terminal device 10 can display the advertisement content A10 as a simple background by setting the advertisement content A10 in a non-clickable state while the advertisement content A10 is not mouse-overed. As a result, the terminal device 10 can prevent annoying advertisement display for users who are not paying attention to the advertisement content A10. In addition, when the advertising content A10 is moused over, the terminal device 10 switches to a state in which the advertising content A10 can be clicked, so that a transition operation to the advertising page is performed for a user who is paying attention to the advertising content A10. Can be performed. Further, the terminal device 10 can make the user recognize that the advertisement content A10 has been switched to a clickable state by changing the display mode of the advertisement content A10 that has been moused over, thereby improving usability. be able to.

  In the case of the example in FIG. 10, the distribution unit 132 of the distribution apparatus 100 distributes the web page C <b> 10 including the control information for display control to the terminal apparatus 10 as illustrated in FIG. 10. For example, the distribution unit 132 detects a user operation such as a mouse-over, a process of switching between a clickable state and a non-clickable state of the advertisement content, a process of changing the display mode of the advertisement content, etc. Distributes control information that controls

  In the example of FIG. 10, after the advertising content A10 is moused over once, the terminal device 10 keeps switching to the clickable state of the advertising content A10 even if the advertising content A10 is not moused over. Also good. Alternatively, the terminal device 10 may switch to a state in which the advertisement content A10 can be clicked only while the advertisement content A10 is moused over.

[9-2. Interlocking with user operations (2)]
Further, the terminal device 10 may display the advertisement content A10 on the front surface of the web page C10 when a predetermined operation (for example, an operation of moving the advertisement content A10 over the mouse) is performed by the user. This point will be described with reference to FIG. FIG. 11 is a diagram illustrating an example of advertisement display processing according to the modification.

  As shown on the left side of FIG. 11, the terminal device 10 first displays the entire advertising content A10 as a shadow in a non-clickable state, similarly to the example shown on the left side of FIG. Then, for example, when an operation of moving the mouse over the advertising content A10 is performed, the terminal device 10 switches to a state where the entire advertising content A10 can be clicked. Further, the terminal device 10 displays the advertising content A10 on the front surface of the web page C10 as shown on the right side of FIG. That is, the area of the web page C10 that overlaps the advertising content A10 is an area that cannot be visually recognized by the user.

  As described above, when a predetermined operation is performed by the user, the terminal device 10 switches the advertisement content A10 to a clickable state and displays the advertisement content A10 on the front surface of the web page C10. Thereby, since the terminal device 10 can make a user recognize that the advertising content A10 has been switched to a clickable state, usability can be improved.

  In the case of the example in FIG. 11, the distribution unit 132 of the distribution apparatus 100 distributes the web page C <b> 10 including the control information for display control to the terminal apparatus 10 as illustrated in FIG. 11. For example, the distribution unit 132 distributes control information for controlling processing for detecting a user operation, as in the example of FIG.

  In the example of FIG. 11, the terminal device 10 may remain switched to a clickable state after the mouse is moved over once, as in the example of FIG. It may be switched to a state in which the advertisement content A10 can be clicked only while it is present.

[9-3. Control over time (1)]
Moreover, in the said embodiment, the terminal device 10 may switch to either the state which can click advertisement content, and the state which cannot be clicked, every time predetermined time passes. This point will be described with reference to FIG. FIG. 12 is a diagram illustrating an example of advertisement display processing according to the modification.

  As shown on the left side of FIG. 12, the terminal device 10 first displays the entire advertisement content A10 as a shadow in a non-clickable state, as in the example shown on the left side of FIG. Then, as shown on the right side of FIG. 12, when a predetermined time (for example, 5 seconds or 10 seconds) elapses, the terminal device 10 darkens the color of the shadow indicating the advertising content A10 and the entire advertising content A10. Switch to a clickable state. Further, when a predetermined time (for example, 5 seconds or 10 seconds) elapses, the terminal device 10 returns the display mode of the advertising content A10 as in the example shown on the left side of FIG. Switch to a state where clicking is not possible.

  In this way, the terminal device 10 is beneficial to both the web page distributor and the advertiser by switching to either the clickable state or the non-clickable state whenever the predetermined time elapses. Advertisement display can be realized.

  In the case of the example in FIG. 12, the distribution unit 132 of the distribution apparatus 100 distributes the web page C <b> 10 including the control information for display control to the terminal apparatus 10 as illustrated in FIG. 12. For example, the distribution unit 132 changes the display mode of the advertisement content every time the predetermined time elapses, or the process of switching to either the clickable state or the non-clickable state of the advertisement content every time the predetermined time elapses. Distributes control information that controls processing.

  In the example of FIG. 12, the terminal device 10 may display the advertisement content A10 that has been switched to a clickable state on the front surface of the web page C10.

[9-4. Control over time (2)]
Further, the terminal device 10 may hide the advertising content when a predetermined time has elapsed. This point will be described with reference to FIG. FIG. 13 is a diagram illustrating an example of advertisement display processing according to the modification.

  As illustrated on the left side of FIG. 13, the terminal device 10 displays the advertising content A <b> 10 in an overlapping manner with the web page C <b> 10 as in the example of FIG. 1. That is, the terminal device 10 displays the area of the advertisement content A10 that overlaps the link area of the web page C10 in a state where it cannot be clicked, and clicks the area of the advertisement content A10 that does not overlap the link area of the web page C10. indicate. Then, as shown on the right side of FIG. 13, when a predetermined time (for example, 5 seconds or 10 seconds) has elapsed, the terminal device 10 hides the advertising content A10 and displays only the web page C10.

  In this way, the terminal device 10 causes the advertisement content to be hidden only when a predetermined time has elapsed, so that only the user who first pays attention to the advertisement content A10 performs the transition operation to the advertisement page. Can do. For example, it may be determined whether or not the user is interested in the advertisement content A10 before the predetermined time elapses after the web page C10 is displayed. In other words, there are few cases where the user is interested in the advertising content A10 after a predetermined time has elapsed since the web page C10 was displayed. Therefore, the terminal device 10 can prevent the advertisement content A10 from being displayed to be annoying for users who are not interested in the advertisement content A10 when the predetermined time has elapsed.

[9-5. (Display position of advertisement content)
Moreover, in the said embodiment, the terminal device 10 may determine the display position of advertising content based on the relevance with the display information of a web page, and advertising content. This point will be described with reference to FIG. FIG. 14 is a diagram illustrating an example of the advertisement display process according to the modification.

  In the content display area CR12 of the web page C10 shown in FIG. In addition, the terminal device 10 receives the advertising content A <b> 30 related to “beer” from the advertising device 30. In this case, as illustrated in FIG. 14, the terminal device 10 determines that “hot heat” and “beer” are related, and displays the advertisement content A30 in the vicinity of a position where an article related to “hot heat” is posted. At this time, the terminal device 10 displays the advertisement content A30 in a state where the area that does not overlap with the link area of the web page C10 can be clicked, and displays the area that overlaps with the link area of the web page C10 in a state where the area cannot be clicked. To do.

  Thus, the terminal device 10 can realize the advertisement display linked with the display information of the web page C10 by displaying the advertisement content A30 in the vicinity of the position where the information related to the advertisement content A30 is displayed. it can. Thereby, the terminal device 10 can improve the advertising effect of the advertising content A30.

  In the case of the example in FIG. 14, the distribution unit 37 of the advertising device 30 distributes the advertising content A30 including the type of the advertising content A30 to the terminal device 10, for example. For example, the distribution unit 37 sets the type of the advertising content A30 (for example, “beverage” or “beer”) in the metadata of the advertising content A30 that is a still image or a moving image.

  Further, the distribution unit 132 of the distribution apparatus 100 distributes the web page C10 including the control information for display control to the terminal apparatus 10 as illustrated in FIG. Specifically, the distribution unit 132 performs processing for analyzing the display information of the web page C10, processing for determining the relationship between the display information of the web page C10 and the type of the advertising content A30, and the determination result of the relationship. Control information for controlling the process of determining the display position of the advertisement content A30 based on the distribution is distributed. For example, the control information includes correspondence information in which each keyword displayed on the web page C10 is associated with the type of advertisement content associated with the keyword. Then, the control information performs the above-described relevance determination process by determining whether or not the combination of the keyword obtained from the display information of the web page C10 and the type of the advertisement content A30 is included in the correspondence information. .

  Note that the process of determining relevance may be performed by the distribution apparatus 100 instead of the control information. In this case, the distribution apparatus 100 holds the correspondence information described above. Then, the terminal device 10 in FIG. 14 inquires the distribution device 100 about the display position of the advertisement content A30 when displaying the web page C10 and the advertisement content A30 according to the control information. At this time, the terminal device 10 transmits the type of the advertisement content A30 to the distribution device 100. Then, the distribution apparatus 100 determines the display position of the advertisement content A30 based on the correspondence information and the type of the advertisement content A30, and notifies the terminal apparatus 10 of the determined display position. Then, the terminal device 10 displays the advertising content A30 at the display position notified from the distribution device 100.

  In the example of FIG. 14, the extraction unit 36 of the advertising device 30 may preferentially extract advertising content related to the display information of the web page C10. For example, the terminal device 10 transmits a keyword or the like displayed on the web page C10 to the advertising device 30 together with the request for acquiring the advertising content. Then, the extraction unit 36 of the advertising device 30 preferentially extracts advertising content related to the keyword received from the terminal device 10. Thereby, the distribution unit 37 of the advertising device 30 distributes the advertising content extracted by the extracting unit 36 to the terminal device 10. And the terminal device 10 displays the advertising content received from the advertising device 30 similarly to the example shown in FIG. Further, the present invention is not limited to this example, and the extraction unit 36 of the advertising device 30 may preferentially extract the advertising content that matches the search keyword designated by the user to the search engine, or the user attribute information (psychographic attribute). , Demographic attributes, etc.) may be preferentially extracted.

  Moreover, the process which determines the display position of advertisement content is not restricted to the example of FIG. For example, it is assumed that the terminal device 10 displays a web page related to a route search site. In this case, the terminal device 10 displays a web page corresponding to the route search result after receiving the input of the departure station and the arrival station from the user. At this time, for example, the terminal device 10 displays advertisement content related to the arrival station (for example, advertisement content related to products sold in the area of the arrival station) in the vicinity of the position where the arrival station is displayed in the route search result. May be. Also in this example, the extraction unit 36 of the advertising device 30 may preferentially extract the advertising content related to the route search result display information (for example, the arrival station).

[9-6. (Click user confirmation)
In the above embodiment, the terminal device 10 first displays the advertisement content in a state where the advertisement content cannot be clicked, and when the advertisement content is clicked, the user selects whether or not the operation is a click on the advertisement content. You may let them. This point will be described with reference to FIG. FIG. 15 is a diagram illustrating an example of advertisement display processing according to the modification.

  As shown on the left side of FIG. 15, the terminal device 10 first displays the entire advertisement content A10 as a shadow in a state where it cannot be clicked, as in the example shown on the left side of FIG. Then, when the advertisement content A10 is clicked, the terminal device 10 displays a pop-up screen PU10 for allowing the user to select whether or not to transition to the advertisement page, as shown on the right side of FIG. Then, when the transition to the advertisement page is selected on the pop-up screen PU10, the terminal device 10 accesses the advertisement page that is the link destination of the advertisement content A10. On the other hand, when the user does not select the transition to the advertisement page, the terminal device 10 closes the pop-up screen PU10 and, as in the example shown on the left side of FIG. 15, the web page C10 and the advertisement content A10. Is displayed.

  As described above, when the advertisement content A10 is clicked, the terminal device 10 inquires of the user whether or not the transition to the advertisement page is necessary. Thereby, even if it is a case where the advertisement content A10 displayed in the state which cannot be clicked is clicked, the terminal device 10 can display an advertisement page according to a user's intention. As a result, the terminal device 10 can improve the advertising effect of the advertising content A10 and improve usability.

  In the case of the example in FIG. 15, the distribution unit 132 of the distribution apparatus 100 distributes the web page C <b> 10 including the control information for display control to the terminal apparatus 10 as illustrated in FIG. For example, the distribution unit 132 distributes control information that controls processing for displaying the pop-up screen PU10 when the advertisement content A10 is clicked.

  In the example of FIG. 15, the terminal device 10 may first display the advertising content A10 as in the example of FIG. That is, the terminal device 10 displays the area of the advertisement content A10 that overlaps the link area of the web page C10 in a state where it cannot be clicked, and clicks the area of the advertisement content A10 that does not overlap the link area of the web page C10. It may be displayed. Then, when the non-click area of the advertisement content A10 is clicked, the terminal device 10 may display a pop-up screen PU10 for allowing the user to select whether or not to transition to the advertisement page.

[9-7. Fixed display of advertising content)
Moreover, in the said embodiment, the terminal device 10 may display an advertising content in a fixed position, without interlocking with the change of the display position in a web page. This point will be described with reference to FIG. FIG. 16 is a diagram illustrating an example of the advertisement display process according to the modification.

  As illustrated on the left side of FIG. 16, the terminal device 10 displays the advertisement content A10 as in the example illustrated in FIG. 1. Here, it is assumed that the terminal device 10 cannot display the web page C10 illustrated in FIG. 16 on one screen. In this case, the terminal device 10 displays a scroll bar SC10 as shown on the left side of FIG.

  And the terminal device 10 fluctuates the display position of the web page C10 according to the moving operation of the scroll bar SC10 by the user, as shown on the right side of FIG. On the other hand, the terminal device 10 does not change the display position of the advertisement content A10 from the state on the left side of FIG. In this case, since the display position of the web page C10 varies, the display position of the advertisement content A10 with respect to the web page C10 varies. For this reason, the terminal device 10 changes the click area and the non-click area of the advertisement content A10 according to the change in the display position of the web page C10. Specifically, the terminal device 10 sets the area of the advertisement content A10 that does not overlap the link area of the moved web page C10 as a click area, and sets the area of the advertisement content A10 that overlaps the link area of the moved web page C10 as a non-moving area. Click area.

  In this way, the terminal device 10 can strongly impress the user with the advertisement content A10 by displaying the advertisement content A10 at a fixed position regardless of the display position of the web page C10. As a result, the terminal device 10 can improve the advertising effect of the advertising content A10.

  In the case of the example of FIG. 16, the distribution unit 132 of the distribution apparatus 100 distributes the web page C <b> 10 including the control information for display control to the terminal apparatus 10 as illustrated in FIG. 16. For example, the distribution unit 132 changes the click area and the non-click area in the advertisement content A10 according to the process of displaying the advertisement content A10 at a fixed position or the change in the relative display position of the advertisement content A10 with respect to the web page C10. Distributes control information for controlling the processing to be performed.

[9-8. (Select web page)
Moreover, in the said embodiment, the terminal device 10 may determine whether a web page and an advertising content are overlapped and displayed according to the classification of a web page. This point will be described with reference to FIG. FIG. 17 is a diagram illustrating an example of an advertisement display process according to the modification.

  The web page C30 illustrated in FIG. 17 corresponds to, for example, an image search result screen, and the images G11 to G15 are displayed without a gap. When advertising content is superimposed on the web page C30 and displayed, it is conceivable that both the web page C30 and the advertising content are difficult to see. This will be specifically described in comparison with the example shown in FIG. For example, the web page C10 shown in FIG. 1 has a gap where no characters or images are displayed. For this reason, even when the web page C10 and the advertising content A10 are displayed in an overlapping manner, the advertising content A10 displayed as a shadow includes a portion that does not overlap with the characters and images displayed on the web page C10. . That is, in the example of FIG. 1, since there is a moderate area where only the shadow is displayed, it is difficult for both the web page C10 and the advertising content A10 to be difficult to see. On the other hand, images and the like are displayed on the web page C30 shown in FIG. For this reason, when the web page C30 and the advertisement content are displayed in an overlapping manner, the advertisement content displayed as a shadow overlaps with the image displayed on the web page C30 as a whole. That is, in the example of FIG. 17, both the web page C30 and the advertising content tend to be difficult to see. Therefore, the terminal device 10 does not have to perform the process of displaying the advertisement content in an overlapping manner on a web page with a narrow gap in which the advertisement content is displayed, such as the web page C30 illustrated in FIG.

  Here, whether or not there is a gap for displaying the advertising content on the web page can be determined according to the type of the web page. For example, web pages on which news articles and the like are displayed rarely display characters without gaps, and there is a tendency for gaps to display advertisement content. Further, as in the example of FIG. 17, the web page on which the search result of the image is displayed often displays the image without a gap, and the gap for displaying the advertising content tends to be narrow. For this reason, the terminal device 10 can determine whether or not to display the web page and the advertising content in an overlapping manner according to the type of the web page. For example, when the type of the web page is “news page” or the like, the terminal device 10 performs a process of displaying the web page and the advertising content in an overlapping manner as in the example illustrated in FIG. Further, for example, when the type of the web page is “image search result” or the like, the terminal device 10 does not perform the process of displaying the web page and the advertising content in an overlapping manner.

  Thus, the terminal device 10 can prevent the web page and the advertising content from becoming difficult to see by selecting a web page suitable for displaying the advertising content in an overlapping manner.

  Note that the terminal device 10 is not limited to the above example, and may determine whether or not to display the web page and the advertising content on the basis of the browsing time of the web page by a general user. For example, a web page on which a collection of links to other web pages is generally viewed until a target link destination is discovered by the user. For this reason, the time for the user to browse web pages such as a collection of links tends to be short. On the other hand, a web page on which a news article or the like is displayed is browsed until the news article has been read. For this reason, the time for a user to browse a web page such as a news article tends to be long. That is, even if the advertising content is displayed on a web page such as a link collection, the advertising content may not be noticed by the user. Therefore, for example, when the type of the web page is “news page” or the like, the terminal device 10 performs processing for displaying the web page and the advertising content in an overlapping manner as in the example illustrated in FIG. When the type of the web page is “link site” or the like, the process of displaying the web page and the advertising content in an overlapping manner may not be performed.

  In the case of the example in FIG. 17, the distribution unit 132 of the distribution device 100 distributes to the terminal device 10 control information for determining whether or not to display the web page and the advertisement content in an overlapping manner. For example, this control information includes display presence / absence information indicating whether or not the web page and the advertising content are displayed in a superimposed manner for each type of web page. And control information acquires the classification of a web page by analyzing the HTML file etc. which form a web page. Or control information acquires the classification of the web page described in the HTML file etc. which form a web page. Then, the control information determines whether or not the web page and the advertising content are displayed in an overlapping manner based on the type of the web page and the display presence / absence information.

  Note that the determination process for determining whether or not to display the web page and the advertisement content in an overlapping manner may be performed by the distribution apparatus 100 instead of the control information. In this case, the distribution apparatus 100 holds the display presence / absence information described above. Then, the distribution unit 132 of the distribution apparatus 100 determines whether to display the web page and the advertising content on the basis of the type of the web page to be distributed and the display presence / absence information. When the distribution unit 132 determines to display the web page and the advertisement content in an overlapping manner, the distribution unit 132 distributes the web page including the control information for realizing the display mode illustrated in FIG. On the other hand, when the distribution unit 132 determines that the web page and the advertising content are not displayed in an overlapping manner, the distribution unit 132 distributes a web page that does not include control information for realizing the display mode illustrated in FIG. That is, the distribution unit 132 may dynamically change the control information included in the web page according to the type of the web page.

[9-9. Trafficking advertising content)
Moreover, in the said embodiment, the submission reception part 34 of the advertising apparatus 30 may make an advertiser select the display aspect of the advertising content mentioned above. Specifically, the submission receiving unit 34 may display a part of the display mode of the advertisement content illustrated in FIGS. 1, 7, 10, 11, 12, 13, 14, 15, and 16. The display mode desired by the advertiser may be selected from all of them. At this time, the submission receiving unit 34 may be able to select a general display mode of advertisement content in which the entire advertisement content is displayed in the advertisement display area.

  In addition, the submission receiving unit 34 may cause the advertiser to specify a detailed display mode of the advertisement content according to the display mode selected by the advertiser. For example, the submission receiving unit 34 may allow the advertiser to specify the display position of the advertisement content.

  The submission receiving unit 34 stores various designation information (for example, information on the display position) in the advertising content storage unit 32 when the advertiser designates the detailed display mode of the advertising content. Then, the distribution unit 37 of the advertising device 30 distributes various designation information to the terminal device 10 together with the advertising content. Then, the terminal device 10 displays the advertising content based on the various designation information transmitted by the advertising device 30. That is, the control information included in the web page controls the display mode of the advertisement content based on various types of designation information.

[9-10. Device configuration〕
Moreover, although the example in which the advertisement delivery system 1 includes the advertisement device 30 and the delivery device 100 has been described in the above embodiment, the advertisement device 30 and the delivery device 100 may be formed as one device. In this case, the distribution apparatus 100 illustrated in FIG. 5 includes, for example, the advertisement content storage unit 32, the submission reception unit 34, and the extraction unit 36 illustrated in FIG. Then, when receiving a web page acquisition request from the terminal device 10, the distribution device 100 distributes a web page that does not include an advertisement acquisition command to the terminal device 10 together with the advertisement content extracted from the advertisement content storage unit 32.

  In the above-described embodiment, the example in which the advertising content is distributed from the advertising device 30 to the terminal device 10 has been described. However, the distribution device 100 may acquire the advertising content from the advertising device 30. In this case, the request receiving unit 35 of the advertising device 30 receives an advertisement content acquisition request from the distribution device 100. Further, the distribution unit 37 of the advertising device 30 distributes the advertising content to the distribution device 100. In addition, the distribution unit 132 of the distribution device 100 distributes the web page that does not include the advertisement acquisition command to the terminal device 10 together with the advertising content acquired from the advertising device 30.

[9-11. Others]
Moreover, although the example in which the advertisement content is displayed as a shadow has been described in the above embodiment, the terminal device 10 may display the advertisement content so as to overlap with the web page after setting a transparency of a predetermined value or more. For example, the terminal device 10 displays the advertising content in a state that is more transparent than the web page. At this time, the terminal device 10 may display the advertising content in a state where the contrast is smaller than that of the web page, or may display the advertising content in a state where the density difference is smaller than that of the web page. Even in this case, the terminal device 10 can display the advertising content in a state where the user can visually recognize both the web page and the advertising content.

  Moreover, in the said embodiment, although user operation which selects the link area | region of advertisement content or a web page was described as "click", this user operation is not restricted to click operation using a mouse | mouth. For example, the “click” described above may be an operation of tapping advertisement content or the like with a finger or an operation of selecting advertisement content or the like with a line of sight.

  Moreover, although the example in which the advertising content is displayed at a fixed position has been described in the above embodiment, the present invention is not limited to this example. For example, the terminal device 10 may move the advertising content. In this case, the display position of the terminal device 10 in the advertising content A10 with respect to the web page C10 varies. For this reason, the terminal device 10 changes the click area and the non-click area of the advertisement content A10 according to the change in the display position of the web page C10.

  In the above embodiment, an example is shown in which the advertising content is displayed so as to overlap the web page. However, the content displayed so as to overlap the advertising content is not limited to the web page. For example, the advertisement content described above may be displayed on a screen of a mobile phone game or the like.

  In the above embodiment, the advertisement content has been described as an example. However, the content displayed on the web page is not limited to the advertisement content for the advertisement purpose. For example, the advertisement content described above may be content for notifying weather information, earthquake information, and the like.

  In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured. For example, the request unit 15 and the reception unit 16 illustrated in FIG. 6 may be integrated.

  Moreover, each embodiment mentioned above can be combined suitably in the range which does not contradict a process content. For example, the embodiment shown in FIG. 12 can be combined with the embodiment shown in FIG. In this case, the terminal device 10 displays the pop-up screen PU10 shown in FIG. 15 when the advertisement content A10 shown on the left side of FIG. 12 is clicked.

[9-12. Hardware configuration)
Further, the terminal device 10 and the distribution device 100 according to the embodiment described above are realized by a computer 1000 having a configuration as shown in FIG. 18, for example. Hereinafter, the distribution apparatus 100 will be described as an example. FIG. 18 is a hardware configuration diagram illustrating an example of a computer 1000 that implements the functions of the distribution apparatus 100. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via the communication network 50 (corresponding to the network N shown in FIG. 2), sends the data to the CPU 1100, and transmits the data generated by the CPU 1100 to the other devices via the communication network 50. Send to.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the distribution device 100 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 130 by executing a program loaded on the RAM 1200. The HDD 1400 stores data in the content storage unit 120. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices via the communication network 50.

  For example, when the computer 1000 functions as the terminal device 10 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 14 by executing a program loaded on the RAM 1200.

[10. effect〕
As described above, the distribution device 100 according to the embodiment includes the reception unit 131 and the distribution unit 132. The accepting unit 131 accepts an acquisition request for a web page (corresponding to an example of the first content). When the receiving unit 131 receives an acquisition request, the distribution unit 132 can click a web page and an advertisement content (corresponding to an example of the second content) that is displayed so as to overlap the web page (selectable state). And control information for controlling to an unclickable state (corresponding to an unselectable state).

  Thereby, the delivery apparatus 100 which concerns on embodiment can implement | achieve the advertisement display useful for both a web page distributor and an advertiser.

  Further, in the distribution apparatus 100 according to the embodiment, the distribution unit 132 displays the link area that is an area for accepting a click on the web page in a clickable state, and the advertisement content area that overlaps the link area cannot be clicked. Control information that is displayed in a state and displayed in a state in which an area of advertisement content that does not overlap with the link area can be clicked is distributed.

  Thereby, the delivery apparatus 100 which concerns on embodiment can implement | achieve the advertisement display useful for both a web page distributor and an advertiser.

  In the distribution apparatus 100 according to the embodiment, the distribution unit 132 controls to hide the advertisement content when a predetermined time (corresponding to an example of the first predetermined time) has elapsed since the advertisement content was displayed. Distribute information.

  Thereby, the distribution apparatus 100 according to the embodiment can prevent annoying advertisement display for a user who is not interested in the advertisement content.

  Further, in the distribution device 100 according to the embodiment, the distribution unit 132 distributes control information for switching between a clickable state and a non-clickable state when the user performs a predetermined operation. To do.

  Further, in the distribution device 100 according to the embodiment, the distribution unit 132 displays the advertisement content in a state where the advertisement content cannot be clicked on the web page, and when a user operation for designating the advertisement content is performed. Distributes control information for switching to a clickable state.

  Thereby, the distribution apparatus 100 according to the embodiment can prevent annoying advertisement display for a user who is not paying attention to the advertising content, and can change to an advertising page for a user who is paying attention to the advertising content. The operation can be performed.

  Further, in the distribution apparatus 100 according to the embodiment, the distribution unit 132 determines whether the advertisement content can be clicked or not clickable every time a predetermined time (corresponding to an example of the second predetermined time) elapses. Distribute control information to switch to.

  Thereby, the delivery apparatus 100 which concerns on embodiment can implement | achieve the advertisement display useful for both a web page distributor and an advertiser.

  Further, in the distribution apparatus 100 according to the embodiment, the distribution unit 132 distributes control information that causes the advertisement content switched to a clickable state to be displayed on the front of the web page.

  Thereby, the distribution apparatus 100 according to the embodiment can cause the user to recognize that the advertisement content has been switched to a clickable state, so that usability can be improved.

  In the distribution device 100 according to the embodiment, the distribution unit 132 distributes control information for determining the display position of the advertisement content based on the relevance between the display information of the web page and the advertisement content.

  Thereby, since the distribution apparatus 100 according to the embodiment can realize the advertisement display linked with the display information of the web page, the advertisement effect of the advertisement content can be improved.

  Also, in the distribution device 100 according to the embodiment, the distribution unit 132 is an operation for selecting the advertisement content when a user operation for designating the advertisement content displayed in a non-clickable state is performed. The control information that allows the user to select is distributed.

  Thereby, the distribution apparatus 100 according to the embodiment can improve the advertising effect of the advertising content and improve usability.

  Further, in the distribution apparatus 100 according to the embodiment, the distribution unit 132 distributes control information for determining whether to display the web page and the advertisement content in an overlapping manner based on the type of the web page.

  Thereby, the distribution apparatus 100 according to the embodiment can prevent the web page and the advertising content from becoming difficult to see.

  Further, in the distribution device 100 according to the embodiment, the distribution unit 132 distributes control information that causes the advertising content to be displayed in a more transparent state than the web page.

  Thereby, since the distribution apparatus 100 which concerns on embodiment can make a user pay attention to advertising content, it can improve the advertising effect of advertising content.

  Further, the terminal device 10 according to the embodiment includes a reception unit 16 and a display unit 17. The reception unit 16 receives a web page and advertisement content. The display unit 17 displays the web page, controls the advertisement content so that it can be clicked and cannot be clicked, and displays the advertisement content so as to overlap the web page.

  Thereby, the terminal device 10 according to the embodiment can realize advertisement display that is beneficial to both the web page distributor and the advertiser.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

DESCRIPTION OF SYMBOLS 1 Advertisement delivery system 10 Terminal device 15 Request part 16 Reception part 17 Display part 100 Distribution apparatus 120 Content memory | storage part 130 Control part 131 Reception part 132 Distribution part

Claims (14)

A reception unit that receives an acquisition request for the first content;
When the acquisition request is received by the receiving unit, the first content and the control information for controlling the second content to be displayed in an overlapping manner with the first content in a selectable state and a non-selectable state. A distribution device comprising: a distribution unit for distribution. The delivery unit
In the first content, a link area that is an area that accepts a selection from a user is displayed in a selectable state, and an area of the second content that overlaps the link area is displayed in a non-selectable state, and Delivering the control information for displaying the second content area that does not overlap the link area in a selectable state;
The distribution apparatus according to claim 1. The delivery unit
Distributing the control information for hiding the second content when a first predetermined time has elapsed since the second content was displayed;
The distribution apparatus according to claim 2. The delivery unit
Delivering the control information for switching the second content to either a selectable state or a non-selectable state when a predetermined operation is performed by the user;
The distribution apparatus according to claim 1. The delivery unit
The control for switching the second content to a selectable state when a user operation for designating the second content is performed in such a manner that the second content is displayed in a state where the second content cannot be selected. Distribute information,
The distribution apparatus according to claim 4. The delivery unit
Deliver the control information for switching the second content to either a selectable state or a non-selectable state each time the second predetermined time elapses.
The distribution apparatus according to claim 4. The delivery unit
Delivering the control information for displaying the second content switched to a selectable state in front of the first content;
The distribution device according to claim 4, wherein the distribution device is a distribution device. The delivery unit
Delivering the control information for determining the display position of the second content based on the relationship between the display information of the first content and the second content;
The distribution apparatus according to claim 1, wherein the distribution apparatus is a distribution apparatus. The delivery unit
When the user operation for designating the second content displayed in an unselectable state is performed, the control information for allowing the user to select whether or not the operation is for selecting the second content is distributed. ,
The distribution apparatus according to claim 1, wherein the distribution apparatus is a distribution apparatus. The delivery unit
Distributing the control information for determining whether to display the first content and the second content in an overlapping manner based on the type of the first content;
The distribution device according to claim 1, wherein the distribution device is a distribution device. The delivery unit
Delivering the control information for displaying the second content in a more transparent state than the first content;
The distribution apparatus according to claim 1, wherein the distribution apparatus is a distribution apparatus. A reception unit for receiving the first content and the second content;
A display unit that displays the first content, controls the second content in a selectable state and a non-selectable state, and displays the second content in an overlapping manner with the first content. A terminal device characterized by that. A distribution method executed by a computer,
An accepting step of accepting an acquisition request for the first content;
Control information for controlling the first content and the second content to be displayed on top of the first content in a selectable state and a non-selectable state when the acquisition request is received in the reception step. A distribution method comprising: a distribution step of distributing. An acceptance procedure for accepting an acquisition request for the first content;
When the acquisition request is accepted by the acceptance procedure, the first content and the control information for controlling the second content to be displayed in an overlapping manner with the first content in a selectable state and a non-selectable state. A distribution program for causing a computer to execute a distribution procedure for distribution.

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