JP2014089577A - Service providing device, and its program and service providing system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To match a company user and a general user as an advertisement tower with each other.SOLUTION: A service providing device includes: a history management part 12 which manages the genre and use time of a service that a general user uses; a coefficient reception part 13 which receives input of a group of coefficients of genres that each company user specifies; a coefficient management part 14 which manages the group of coefficients for each company user; a calculation part 15 which counts how many times each general user uses a service in a predetermined period with respect to a genre that a company user specifies, calculates the product of each of the coefficients forming the group of coefficients and the number of times of use of the genre corresponding to the coefficient, and sums up calculated products to calculate an index; and an index generation part 17 which generates the product of the index and the number of friends as a spread index representing how much information is spread.

Description

  The present invention relates to a technique for matching a company that wants to use an activity of the general public on the Internet as an advertisement with a general public who has a desire to obtain information on a desired genre.

In recent years, services provided on the Internet are rapidly spreading. In a server device that provides a service, a user may accumulate a history of using the service (see, for example, Patent Document 1).
On the other hand, there is known an advertising method in which the evaluation of a blog is indirectly used for an advertisement by requesting an influential blogger to evaluate the product. Such indirect advertisements are often accepted by other users with a sense of familiarity because they describe the frank evaluation of ordinary users.

JP 2008-181395 A

By the way, bloggers are often interested only in their hobbies. For this reason, even if a company finds a blogger capable of diffusing information, the interest of the person is not necessarily in the product for which evaluation is requested. Therefore, it has been difficult to identify a general person who is interested in a product for which an advertisement or an evaluation is requested and who has an influence on the Internet.
The present invention has been made in view of the above-described circumstances, and provides a service that matches a company that wants to use a service user as an advertising tower and a general person who has a desire to obtain information on a desired genre. Providing a device and the like is a problem to be solved.

  Means employed by the present invention to solve the above problems will be described below. In order to facilitate understanding of the present invention, reference numerals in the drawings will be appended in parentheses for convenience in the following, but the present invention is not intended to be limited to the illustrated forms.

In order to solve the above-described problem, a service providing apparatus program according to the present invention provides:
A program of a service providing apparatus that provides a service divided into a plurality of genres to a first user and includes a computer, and manages the genre and use date and time of the service used by the first user. The coefficient for the genre designated by the second user from among the plurality of genres for each second user who can grasp information relating to the service usage of the first user and the first user. A coefficient receiving unit (13) for receiving an input of a set of the coefficient, a coefficient management unit (14) for managing the set of coefficients for each of the second users, and at a timing determined for each of the second users, For the genre designated by the second user, the service manager counts the number of times the first user uses the service during a predetermined period managed by the history management unit, and the coefficient management unit manages it. For each coefficient constituting the set of coefficients input by the second user, the product of the coefficient and the number of uses of the genre corresponding to the coefficient is calculated, and the index obtained by adding the calculated product is calculated. It is made to function as a calculation part (15) to perform.

According to the present invention, the service usage count of the first user (for example, a general user) is counted for a genre designated by the second user (for example, a corporate user), and the usage count and the second user set The index is calculated from the product sum of the set of coefficients. The service usage count represents the degree of interest of the first user in the genre. Since the index is generated by assigning weights to the number of uses for each genre by a set of coefficients, the index is used to comprehensively evaluate the degree of interest to the first user for the genres according to the weight of the second user. There is an advantage that can be done.
The coefficient receiving unit may receive a set of coefficients from an external device of the service providing apparatus, or may receive a set of coefficients read from a storage unit inside the service providing apparatus. Furthermore, you may receive the group of the coefficient input from input parts, such as a keyboard connected to the service provision apparatus.

Moreover, the program of the service provision apparatus mentioned above makes the said computer use the said 1st utilization further based on the acquisition part (16) which acquires the number of friends of a said 1st user, the said index, and the said number of friends. It is preferable to function as an index generation unit (17) that generates an index indicating the degree to which information is diffused for each genre weighted by the coefficient.
According to the present invention, since the index is generated in consideration of the index and the number of friends, it is possible to comprehensively evaluate the degree of interest and the ability to spread information with respect to the genre designated by the second user. It becomes. Therefore, it is possible to specify the first user appropriate as the advertising tower using the index.

In the program of the service providing apparatus described above, the number of friends is the number of friends of the first user in a service related to communication different from the service provided by the service providing apparatus, and the computer further includes: The acquisition unit can communicate with a management device that manages the service related to the communication, and can function to acquire the number of friends by inquiring the number of friends of the first user to the management device. preferable.
According to the present invention, it is possible to separately set a service for measuring the degree of interest in the genre designated by the second user and a service for spreading information. For this reason, it becomes possible to evaluate the 1st user appropriate as an advertising tower more efficiently by the index.

  Next, a control method for a service providing apparatus according to the present invention is a method for controlling a service providing apparatus that provides a first user with services classified into a plurality of genres, and the service used by the first user. For each second user who can manage the genre and use date and time and can grasp information on the use of the service of the first user, the coefficient for the genre designated by the second user from the plurality of genres The number of times the service is used for each genre of each first user in a predetermined period for the genre designated by the second user at a timing determined for each second user. (S5), and for each coefficient constituting the set of coefficients input by the second user, the coefficient and the number of uses of the genre corresponding to the coefficient It is calculated, the calculated volume to calculate the exponent sum (S7), characterized in that.

  According to this invention, the first user's service usage count is counted for the genre designated by the second user, and an index is calculated by the product sum of the usage count and the coefficient set by the second user. Therefore, there is an advantage that the degree of interest to the first user can be comprehensively evaluated by an index for the genre along the weight of the second user.

  In the control method of the service providing apparatus described above, the number of friends of the first user is acquired (S8), and the genre weighted by the coefficient for each first user based on the index and the number of friends It is preferable to generate an index indicating the degree to which information is diffused (S9). According to the present invention, since the index is generated in consideration of the index and the number of friends, it is possible to comprehensively evaluate the degree of interest and the ability to spread information with respect to the genre designated by the second user. It becomes.

  In the method for controlling a service providing apparatus described above, the number of friends is the number of friends of the first user in a service related to communication different from a service provided by the service providing apparatus, and the service providing apparatus includes the communication It is preferable that the number of friends is acquired by inquiring the number of friends of the first user from the management apparatus (S8). According to the present invention, it is possible to separately set a service for measuring the degree of interest in the genre designated by the second user and a service for spreading information. For this reason, it becomes possible to evaluate the 1st user appropriate as an advertising tower more efficiently by the index.

  A service providing apparatus according to the present invention provides a service classified into a plurality of genres to a first user, and manages a genre and a use date and time for a service used by the first user. (12) and, for each second user who can grasp information on the use of the service of the first user, input a set of coefficients for the genre designated by the second user from the plurality of genres. A coefficient reception unit (13) for receiving, a coefficient management unit (14) for managing the set of coefficients for each second user, and the second user at a timing determined for each second user The coefficient input by the second user managed by the coefficient management unit is counted for the specified genre by counting the number of times each first user uses the service during a predetermined period managed by the history management unit. For each of the coefficients constituting a set, it comprises calculating part for calculating a index calculating a product of the number of uses of the genre, by adding the calculated product by the relevant coefficient and the coefficient (15), the. According to the present invention, since the index is generated by assigning weights to the number of uses for each genre by a set of coefficients, the genre according to the weights of the second user is comprehensively interested in the first user. There is an advantage that the height can be evaluated by an index. The set of coefficients may be stored in a storage unit provided in the service providing apparatus, or may be stored in a storage unit provided in the external apparatus. In the former case, for example, the coefficient management unit functions as a control unit that reads and writes a set of coefficients from the storage unit, and in the latter case, functions as a communication unit that communicates with an external device.

  The service providing apparatus described above includes a genre weighted by the coefficient for each first user based on the acquisition unit (16) that acquires the number of friends of the first user, the index, and the number of friends. It is preferable to include an index generation unit (17) that generates an index indicating the degree to which information is diffused. According to the present invention, it is possible to comprehensively evaluate the degree of interest and the ability to diffuse information with respect to the genre designated by the second user.

  In the service providing apparatus described above, the number of friends is the number of friends of the first user in a service related to communication different from a service provided by the service providing apparatus, and the acquisition unit manages the service related to the communication It is preferable that the number of friends can be acquired by inquiring the number of friends of the first user to the management apparatus. According to the present invention, it is possible to separately set a service for measuring the degree of interest in the genre designated by the second user and a service for spreading information.

  The service providing system according to the present invention manages a service providing apparatus (1) that provides a service divided into a plurality of genres to a first user, and a service related to communication different from the service provided by the service providing apparatus. A management device (3), and the service providing device uses a history management unit (12) that manages a genre and a use date and time for a service used by the first user, and uses the service of the first user. A coefficient receiving unit (13) for receiving a set of coefficients for a genre designated by the second user from the plurality of genres for each second user who can grasp information on the second user, and the second user A coefficient management unit (14) that manages the set of coefficients for each time, and the second user specified at a timing determined for each second user Coefficients constituting the set of coefficients input by the second user managed by the coefficient management unit by counting the number of times the first user uses the service for a predetermined period managed by the history management unit. A calculation unit (15) that calculates a product of the coefficient and the number of uses of the genre corresponding to the coefficient, and calculates an index obtained by adding the calculated product, and the communication of the first user Information on the genre weighted by the coefficient for each first user based on the acquisition unit (16) that obtains the number of friends in the service by inquiring the management device, and the index and the number of friends And an index generation unit (17) that generates an index indicating the degree of diffusion of.

It is a block diagram of the service provision system which concerns on one Embodiment of this invention. It is explanatory drawing which shows the data structure of a user information table. It is explanatory drawing which shows the data structure of a company name table. It is a block diagram which shows the structure of a service provision apparatus. It is a block diagram which shows the structure of a terminal device. It is explanatory drawing which shows an example of the screen displayed on a terminal device, when a general user accesses the portal site provided with a service provision apparatus. It is explanatory drawing which shows an example of the screen displayed on a terminal device, when a general user clicks "Diet". It is explanatory drawing which shows the data structure of a log | history information table. It is explanatory drawing which shows the data structure of a genre name table. It is explanatory drawing which shows an example of a company registration input page. It is explanatory drawing which shows an example of a company registration confirmation page. It is explanatory drawing which shows the data structure of a request information table. It is a flowchart which shows the processing content of list data processing. It is explanatory drawing which shows an example of the counted frequency | count of access. It is explanatory drawing which shows an example of list data.

Hereinafter, as an embodiment, a service providing system using a management server according to the present invention will be described with reference to the drawings.
<1. Configuration of service provision system>
FIG. 1 is a block diagram of a service providing system 100 according to an embodiment of the present invention. The service providing system 100 includes a service providing apparatus 1 that provides various types of information classified by genre, a general user terminal apparatus 2A, and a company user terminal apparatus via a communication network NET such as the Internet. 2B and an external management server 3 that provides an SNS site.

  The service providing apparatus 1 receives a genre to be advertised from a company, and provides the company with information on a user who uses many services for the received genre. The users of the service providing apparatus 1 include general users (an example of a first user) and corporate users (an example of a second user). In the following description, the former is called a general user, and the latter is called a corporate user. Moreover, the SNS user of the external management server 3 is called an SNS user.

  The SNS site provided by the external management server 3 provides a communication tool between users (that is, exchange of message management information performed between SNS users. For example, a bulletin board, mail, chat, etc.). In the SNS site, the friendship relationship is established when the action source SNS user makes a friend application and the action destination SNS user approves the friend application. The external management server 3 manages friend information indicating an SNS friend relationship that is a specific relationship between SNS users.

  The external management server 3 includes an SNS user information table TBL31 and an SNS friend information table TBL32. A plurality of records are stored in the SNS user information table TBL31. One record includes a name, sex, address, work place, identification information UID that uniquely identifies the SNS user, and an e-mail address. These pieces of information are personal information registered by the SNS user. On the other hand, a plurality of records are stored in the SNS friend information table TBL32. One record includes the identification information UID of the action source, the identification information UID of the action destination, the status, and the application date / time. The action source is the SNS user who made the friend application, and the action destination is the SNS user who made the friend application. The status indicates the status of the friend application, “0” during application, “1” for acceptance, and “2” for rejection.

  Further, in the SNS provided by the external management server 3, not only a bulletin board, e-mail, chat, etc. can be used, but also social applications such as games and practical tools can be used. This social application may be provided by a provider other than the SNS service provider. Whether to use a social application or which social application to use can be arbitrarily determined by the SNS user. When the SNS user wishes to use a social application, the social application can access the SNS user's profile information and the friend information on the SNS, or the social application can replace the SNS user. There may be cases where permission is required for functions to be posted on bulletin boards.

  The portal site service provided by the service providing apparatus 1 is given as a social application. When using this social application, permission is required to the effect that predetermined information based on the nickname and access log of a general user may be provided to a company user. The SNS user can become a user of the social application by permitting these functions. Such social applications generally display the screen of the social application on the SNS site. Therefore, for SNS users, the social application can be used as if using one of SNS services. Will be used.

  Next, the terminal device 2A of a general user can communicate via the communication network NET, and corresponds to, for example, a personal computer, a mobile phone, a smartphone, a tablet terminal, or the like. Similarly to the general user terminal device 2A, the company user terminal device 2B can communicate via the communication network NET. For example, a personal computer, a mobile phone, a smartphone, a tablet terminal, and the like are applicable.

  The service providing device 1 functions as a so-called portal site, and provides various services classified by genre. However, this service is provided as an application in the SNS site managed by the external management server 3 in this embodiment. Therefore, when the SNS user executes the application, the general user can use the service provided by the service providing apparatus 1. For this reason, general users are included in SNS users.

  The storage unit 11 of the service providing apparatus 1 includes a user information table TBL11 storing user information such as a general user account, a company name table TBL12 storing a company ID and a company name in association with each other, and a general user's account. History information table TBL13 storing history information indicating usage history, request information table TBL14 storing request information indicating the contents of a list requested by a company, and genre name table TBL15 storing genre IDs and genre names in association with each other Remember.

  FIG. 2 shows the data structure of the user information table TBL11. A plurality of records are stored as registration information in the user information table TBL11. One record includes identification information UID that uniquely identifies a general user, name, registration date, and profile information. In the present embodiment, the service user identification information UID has a correspondence relationship with the SNS user identification information UID. However, the identification information of the SNS user and the identification information of the service user do not necessarily need to match and may be different. In this case, the SNS user identification information and the general user identification information may be stored in association with the record of the user information table TBL11. Profile information includes gender, age, and email address. Note that the name and profile information are not essential, and only the identification information UID needs to be stored at first. The registration information stored in the user information table TBL11 may be acquired from the external management server 3. Moreover, you may include an address in profile information. Further, the user information table TBL11 may store a login ID and a password for logging in to the SNS.

  FIG. 3 shows the data structure of the company name table TBL12. In the company name table TBL12, a company ID uniquely identifying a company and a company name are stored in association with each other. The company ID is issued by the CPU 30 when the company user uses the matching service of the service providing apparatus 1 for the first time. The data structure of other tables stored in the storage unit 11 will be described later.

  Next, functions of the service providing apparatus 1 will be described. The service providing apparatus 1 includes a history management unit 12 that manages a genre and a use date and time for a service used by a general user (an example of a first user). More specifically, whenever the general user selects a genre on the screen shown in FIG. 2 and uses the service, the history management unit 12 generates history information indicating the service history of the general user. Is stored in the history information table TBL13 stored in the storage unit 11 in association with the use date and time.

  In addition, the service providing apparatus 1 includes a coefficient receiving unit 13 that receives input of a set of coefficients for a plurality of genres for each company user (an example of a second user) that can grasp information related to the use of services by general users. And a coefficient management unit 14 for managing a set of coefficients for each company user. This set of coefficients indicates the weight of the desired genre desired by the company user. Then, in the confirmation page displayed when the button B41 is clicked on the terminal device 2B, when the transmission button is clicked, a registration request including a set of coefficients is transmitted from the terminal device 2B to the service providing device 1. The coefficient reception unit 13 acquires a set of coefficients included in the registration request and passes this to the coefficient management unit 14. The coefficient management unit 14 stores and manages company information including a set of coefficients in a company name table TBL12 stored in the storage unit 11 in association with a company. Note that the coefficient set can be changed at any time. In this case, the company user may access the registration change page provided by the service providing apparatus 1 by operating the terminal device 2B and input the change contents. In this case, the coefficient receiving unit 13 receives a set of coefficients included in the change request, as in the first registration, and the coefficient managing unit 14 stores the contents of the change in the request information table TBL14.

In addition, the service providing apparatus 1 includes a calculating unit 15 that calculates an index in which a general user's usage count is weighted using a set of coefficients for a genre designated by a company user.
First, the calculation unit 15 counts the number of times the service is used for each genre of each general user in a predetermined period managed by the history management unit 12 at a timing determined for each company user. The timing determined for each company user is specified by the initial transmission date and the desired list transmission period. The history management unit 12 manages the use date and time of each genre used by general users. The history information table TBL13 is used for management. The calculating unit 15 counts the number of times the service is used for each genre of each general user by referring to the history information table TBL13.
Second, the calculation unit 15 calculates the product of the coefficient and the number of uses of the genre corresponding to the coefficient for each of the coefficients constituting the coefficient set input by the company user managed by the coefficient management unit 14. Then, an index is calculated by adding the calculated products. This index shows the general interest level of general users about the genre that the company focuses on. Therefore, it can be said that a general user with a high index is highly likely to be suitable for an advertising tower.

  Next, the service providing apparatus 1 determines the degree of diffusing information on the genre weighted by the coefficient for each general user based on the acquisition unit 16 that acquires the number of general user friends, the index, and the number of friends. And an index generation unit 17 that generates an index to be shown.

Here, the number of friends may be the number of general user friends in a service related to communication different from the service provided by the service providing apparatus 1. In this example, the communication-related service is an SNS service provided by the external management server 3, and the number of friends is the number of friends in the SNS service. The acquisition unit 16 can communicate with the external management server 3 that manages the SNS service, and acquires the number of friends by inquiring the external management server 3 about the number of friends of the general user.
If an impression of a product or service is requested to a general user who has a large number of friends, the contents of the product or service may be spread to the general user's friends from the general user's viewpoint via the SNS service. On the other hand, even if a general user with a large number of friends is simply requested, the general user may not be interested in the products and services provided by the company and may not obtain an accurate impression.

Therefore, in this embodiment, an index is generated based on the index and the number of friends. The index indicates the degree of interest of the general user with respect to the genre that the company pays attention to, and the number of friends indicates the information user's ability to diffuse information. Therefore, it is possible to evaluate the extent to which information is diffused for the genre that the company focuses on by using an index considering both.
The index generation unit 17 may calculate the index with Y = X * N, where Y is the index, X is the index, and N is the number of friends. Alternatively, Y = X * N when the index X is equal to or greater than the predetermined value K, and Y = 0 when the index X is less than the predetermined value K.

  FIG. 4 shows the configuration of the service providing apparatus 1. As shown in this figure, a service providing apparatus 1 includes a CPU (Central Processing Unit) 30 that controls the entire apparatus, a RAM (Random Access Memory) 31 that functions as a work area for the CPU 30, a ROM (Read ROM) that stores a boot program and the like. Only Memory) 32, a hard disk drive 33 for storing various programs and data, an input unit 34 including a keyboard and a mouse, a display 35 for displaying images, and a communication interface 36 for communicating with an external device via a communication network NET. And a reading device 37 for reading an information recording medium such as a compact disk. The hard disk drive 33 corresponds to the storage unit 11 described above, and includes a user information table TBL11, a company name table TBL12, a history information table TBL13, a request information table TBL14, a genre name table TBL15, an access count table TBL16, and a strike table TBL17. Store. The external management server 3 is configured in the same manner as the service providing device 1. However, the SNS user information table TBL31 and the SNS friend information table TBL32 are stored in the hard disk drive 33. The hard disk drive 33 stores a control program for controlling the entire service providing apparatus 1. This control program is read from an information recording medium by the reading device 37 and installed, for example. The hard disk drive 33 is a recording medium that stores the control program, and the act of installing the control program in the service providing apparatus 1 corresponds to the act of manufacturing the recording medium that records the control program.

  FIG. 5 shows the configuration of the terminal device 2A. The terminal device 2A includes a CPU 40 that controls the entire device, a RAM 41 that functions as a work area for the CPU 40, a ROM 42 that stores a boot program, a storage device 43 that stores various programs and data, an input unit 44 including a numeric keypad, an image, and the like. And a communication interface 46 for communicating with an external device via a communication network NET. The terminal device 2B is configured similarly to the terminal device 2A.

<2. Operation of the service providing system>
FIG. 6 shows a screen displayed on the terminal device 2 </ b> A when a general user accesses a portal site provided by the service providing device 1. In this example, genres such as running, yoga, golf, and diet are displayed. The general user can know other genres prepared on the portal site by operating the cursor, and can obtain detailed information by clicking on the genre of interest.

  FIG. 7 is an example of a screen displayed on the terminal device 2 </ b> A when a general user clicks “Diet” in FIG. 6. There are displayed a link button B1 relating to a calorie management application, a link button B2 relating to a body fat management application, a link button B3 relating to a banana diet, and a link button B4 relating to a diet related article. Each link button B1 to B4 is associated with an address of the link page, and when a general user clicks the link button B1 to B4, the corresponding link page can be accessed. The calorie management application and the body fat application are provided by a company user uploading the application. In addition, information on banana diet and articles related to diet are provided by corporate users.

When the general user selects the genre in this way, the CPU 30 accesses the history information table TBL13 and stores the genre selected by the general user and the use date and time in association with each other. FIG. 8 shows the data structure of the history information table TBL13. The history information table TBL13 stores a record including “day” and “time” when a general user selects a genre, identification information UID that uniquely identifies the general user, and a genre ID. When a general user moves from a genre in the portal site to another genre, the CPU 30 detects movement to another genre and issues a new record. A record corresponds to history information.
The genre ID is identification information that uniquely identifies the genre of the portal site provided by the service providing apparatus 1. As shown in FIG. 9, the genre name table TBL15 stores a genre ID and a genre name in association with each other.

  Next, a process for a company user to receive service provision from the service providing apparatus 1 will be described. In order to receive service provision, a company user must first access the company registration input page to register the company. FIG. 10 shows an example of a company registration input page displayed on the company user's terminal device 2B. As shown in this figure, the company user needs to input the company name in the input box B11 and the password in the input box B12.

  In addition, company users can choose the period of time they want to send the list: “Once a year”, “Once a half year”, “Once every 3 months”, “Once a month”, “Biweekly”, and “Every week” "And select one of the check boxes B20 to B25. The list sending desired period means an interval for receiving from the service providing apparatus 1 a list of general users who have a high ability to spread information on a predetermined genre. In the example shown in FIG. 10, since the check box B23 is checked, the company user wishes to send the list once a month. A period ID is assigned to each list sending desired period.

  In addition, the company user can operate the pull-down menu to input the first sending date of the list. Further, in the area A, a set of genres of information provided on the portal site and check boxes B30 to B35 is displayed. In this example, since the check box B32, the check box B33, and the check box B35 are checked, the company user desires a list of general users who are interested in diet, golf, and yoga. When the check box displayed in the area A of the desired genre is checked, the desired genre checked in the area B is displayed and prompted to input a ratio. Here, the ratio indicates how to weight each of the plurality of desired genres, and relatively indicates the degree to which the company focuses. In this example, it is specified that golf, diet, and yoga are weighted at a ratio of 65: 30: 5. It is necessary to specify the ratio so that the total is “100”.

Next, when the company user clicks the button B40, the page displayed immediately before displaying the company registration input page is displayed, and when the button B41 is clicked, a confirmation page for confirming the registered content is displayed. When the button B42 is clicked, the contents input on the company registration input page are initialized. The button B41 can be clicked only when the total of the ratio is “100”.
When button B41 is clicked, for example, a company registration confirmation page shown in FIG. 11 is displayed. When the company user clicks button B50, a registration request indicating the contents of the company registration confirmation page is transmitted from terminal apparatus 2B to service providing apparatus 1.

  When the service providing apparatus 1 receives the registration request, the CPU 30 refers to the company name table TBL12 and determines whether or not the company name included in the registration request is already stored in the company name table TBL12. If stored, the CPU 30 transmits a registration response indicating duplicate registration to the terminal device 2B. If not stored, the CPU 30 transmits a registration response indicating registration acceptance to the terminal device 2B.

If it is not duplicate registration, the CPU 30 issues a company ID and stores the set of the issued company ID and company name in the company name table TBL12. In addition, the CPU 30 adds a record to the request information table TBL14. FIG. 12 shows the data structure of the request information table TBL14. The request information table TBL14 includes a plurality of records. One record includes a company ID, a period ID, a start date for first transmitting a list of general users to the company, a previous sending date for sending the previous list, a next sending date for sending the next list, a genre flag, and a ratio. including.
The genre flag is provided for each genre, and “1” means that the genre is designated, and “0” means that the genre is not designated. For example, when the registration button B50 is clicked on the company registration confirmation page shown in FIG. 11 and the company ID assigned to “XX Corporation” is “C0003”, the record R in the third row in FIG. Generated.
By referring to the request information table TBL14, the CPU 30 can grasp the request contents of the company that requests the matching of general users. From the next time onwards, for example, the user can log in to the website by entering the company name and password, and change the registered contents.

  Next, processing for generating a diffusion index and sending list data to a company that desires matching will be described. FIG. 13 is a flowchart showing the processing contents of the list data processing. First, the CPU 30 refers to the request information table TBL14 and identifies one unprocessed record whose today is the next sending date (step S1). Next, the CPU 30 identifies the genre ID whose genre flag is “1” with reference to the extracted record (step S2), and further selects one unselected genre ID from the identified genre IDs. Select (step S3).

  Next, the CPU 30 sorts the history information table TBL13 by the selected genre ID (step S4). As a result, only the history (log) of accessing the selected genre ID is extracted. Next, the CPU 30 counts how many times the selected genre ID is accessed (step S5). In this case, the history information of today may be the target of counting, or history information for a predetermined period may be used. In this example, the current date from the previous delivery date specified by the specified record is used. The history information in the period up to is the target of counting. As a result, it is possible to generate an index corresponding to a change in the object of interest of general users. The predetermined period may be specified such as one week before today. Thereafter, the CPU 30 determines whether or not all genre IDs identified in step S2 have been selected (step S6). If there is a genre ID that has not been selected, the process returns to step S3, and all the genre IDs are selected. If a genre ID is selected, the process proceeds to step S7.

  In step S7, the CPU 30 multiplies the number of accesses by a coefficient and adds the multiplication results to generate an exponent. For example, in the case of the record R shown in FIG. 12, the genre IDs “K002”, “K005”, and “K006” are selected for the company ID “C0003”, and the focus ratio is 65: 30: 5. Here, when the number of accesses counted in step S5 is as shown in FIG. 14, since the number of accesses is 60 for the identification information UID “U0001” and the genre ID “K002”, the coefficient (focus ratio) ) And the number of accesses is “39” (= 60 * 0.65). Similarly, for the identification information UID “U0001” and the genre ID “K005”, the number of accesses is 10, so the product of the coefficient (focus ratio) and the number of accesses is “3” (= 10 * 0). .3) and the genre ID “K006” has 20 accesses, so the product of the coefficient (focus ratio) and the number of accesses is “1” (= 20 * 0.05). Since the exponent is given as a product sum, it is “43” (= 39 + 3 + 1).

  Thereafter, the CPU 30 acquires the number of friends (step S8). Specifically, the number of friends is externally managed by transmitting a friend request including the identification information UID to the external management server 3 and receiving a friend response including the number of friends corresponding to the identification information UID from the external management server 3. Obtain from the server 3. Thereafter, the CPU 30 multiplies the index and the number of friends to generate a diffusion index (step S9).

  Next, the CPU 30 generates list data (step S10). Specifically, referring to the user information table TBL11, a name corresponding to the identification information UID is acquired, and for example, list data shown in FIG. 15 is generated. In this case, the list data is sorted in descending order of diffusion index. For example, if the number of friends of the general user of the identification information UID “U0004” is “500”, the diffusion index is “21500”.

  Next, the CPU 30 transmits the generated list data to the terminal device 2B of the company user who desires matching (step S11), and determines whether or not there is an unprocessed record for the next delivery date today (step S12). ). When there is an unprocessed record, the CPU 30 returns the process to step S1, repeats the process from step S1 to step S12 until the process is completed for all the records, and when the process is completed for all the records, the list The data generation and sending process ends.

  As described above, according to the present embodiment, since the diffusion index is used for matching between the general user and the company, the genre for which the company requests the diffusion of information is based on the balance between the degree of interest and the information diffusion ability. It is possible to evaluate general users. Then, the company that has received the list data can select which general user is to become an advertising tower at its own discretion. For the selected general user, for example, a service use coupon or a product exchange coupon can be transmitted to the general user terminal device 2A via the service providing apparatus 1. This makes it possible to match a general user who wants to obtain information about a genre of interest with a company that wants to use the general user as an advertising tower.

  In this embodiment, a company provides a part or all of the content of the portal site. By providing content related to their services and products, companies can attract general users interested in the genre to the portal site, and advertise general users with a high ability to spread information. It can be used as a tower. On the other hand, since the diffusion index is determined based on the number of friends provided by the external management server 3, it is possible to individually set a site for searching for a genre of interest to general users and a site for demonstrating information diffusion capability. Become. As a result, when a company requests an impression, or when a general user voluntarily posts an impression on another site, information can be spread over a wider range.

<3. Modification>
The present invention is not limited to the above-described embodiments, and various modifications described below are possible. Of course, each modification and each embodiment may be appropriately combined.

(1) In each of the above-described embodiments, the service providing apparatus 1 generates an index and a spread index and transmits them as list data to the company user terminal device 2A. However, the present invention is not limited to this. Alternatively, at least one of the name and identification information UID and only the index, or at least one of the name and identification information UID and only the diffusion index may be generated as list data and transmitted to the terminal device 2B of the company user.

(2) In the embodiment described above, the CPU 30 of the service providing apparatus 1 acquires the number of friends from the external management server 3, but the present invention is not limited to this. For example, when the service providing apparatus 1 provides an SNS service in addition to the portal site, the number of friends in a friend relationship formed by the service provided by the service providing apparatus 1 may be used.

(3) In the above-described embodiment, whether the address is included in the profile information is arbitrary. Including an address is convenient because the address that has already been entered can be used when working with general users, such as when a company sends product samples to general users. On the other hand, when the address has not been input, when the company requests the general user to evaluate the product, the general user may be prompted to input the address. Moreover, although profile information is acquired from the external management server 3, when the address is not contained in the profile information, you may make it input an address at the time of registration of a general user. However, from the viewpoint of personal information protection, the input of the address at the time of registration may be arbitrary for general users.

(4) In the above-described embodiment, the user information table TBL11, the company name table TBL12, the history information table TBL13, the request information table TBL14, and the genre name table TBL15 are stored in the storage unit 11 of the service providing apparatus 1. The invention is not limited to this, and some or all of the information stored in the various tables TBL11 to TBL15 may be stored in the storage unit of the external device. In that case, information may be exchanged by communicating between the external device and the service providing device 1.

(5) In the embodiment described above, the created list data is transmitted to the company user's terminal device 2A (S11), and then the presence or absence of other unprocessed records is checked (S12). It is good also as transmitting after the process of this unprocessed record is complete | finished, and it is good also as not only transmitting by data but printing out data and sending it to a company user. It is not indispensable to transmit to the terminal device 2A of the company user at least before the processing of the unprocessed record is completed.

<4. Other>
Note that a program for realizing the functions of the present invention may be recorded on a computer-readable recording medium, and the program recorded on the recording medium may be read by a computer system and executed. Here, the “computer system” includes an OS and hardware such as peripheral devices. Further, the “computer system” may include a plurality of computer devices connected via a network including a communication line such as the Internet, WAN, LAN, and dedicated line. The “computer-readable recording medium” refers to a storage device such as a flexible medium, a magneto-optical disk, a portable medium such as a ROM and a CD-ROM, and a hard disk incorporated in a computer system. Furthermore, the “computer-readable recording medium” holds a program for a certain period of time, such as a volatile memory (RAM) inside a computer system that becomes a server or a client when the program is transmitted via a network. Including things. The program may be for realizing a part of the functions described above. Furthermore, what can implement | achieve the function mentioned above in combination with the program already recorded on the computer system, what is called a difference file (difference program) may be sufficient. The scope of the present invention also relates to a distribution server that distributes a program for realizing the function of the present invention or a part thereof, and a storage medium that stores the program used for distribution by the distribution server. include.

  In addition, some or all of the functions described above may be realized as an integrated circuit such as an LSI (Large Scale Integration). Each function described above may be individually made into a processor, or a part or all of them may be integrated into a processor. Further, the method of circuit integration is not limited to LSI, and may be realized by a dedicated circuit or a general-purpose processor. In addition, when an integrated circuit technology that replaces LSI appears due to the advancement of semiconductor technology, an integrated circuit based on the technology may be used.

  In addition, this invention is not limited to each above-mentioned embodiment and modification, The change within the range of the meaning of this invention is included in this invention.

NET: Communication network, 1, 1: Service providing device, 2A, 2B: Terminal device, 3: External management server, 12: History management unit, 13: Coefficient receiving unit, 14: Coefficient management unit , 15... Calculation unit, 16... Acquisition unit, 17 .. index generation unit, 30... CPU, TBL 13... History information table, TBL 14.

Claims (10)

A service providing apparatus program that provides a service divided into a plurality of genres to a first user and includes a computer,
The computer,
A history management unit for managing a genre and use date and time for the service used by the first user;
A coefficient receiving unit that receives an input of a set of coefficients for each genre designated by the second user from among the plurality of genres, for each second user who can grasp information related to the use of the service of the first user; ,
A coefficient management unit that manages the set of coefficients for each second user;
At the timing determined for each second user, for the genre designated by the second user, the service usage count of each first user in a predetermined period managed by the history management unit is counted, and the coefficient For each coefficient constituting the set of coefficients input by the second user managed by the management unit, the product of the coefficient and the number of uses of the genre corresponding to the coefficient is calculated, and the calculated product is added. Function as a calculator that calculates the index
A service providing apparatus program characterized by the above. Said computer further
An acquisition unit for acquiring the number of friends of the first user;
Based on the index and the number of friends, function as an index generation unit that generates an index indicating a degree of spreading information about the genre weighted by the coefficient for each first user,
The program of the service provision apparatus of Claim 1 characterized by the above-mentioned. The number of friends is the number of friends of the first user in a service related to communication different from the service provided by the service providing apparatus,
The computer further includes:
The acquisition unit is capable of communicating with a management device that manages services related to the communication, and functions to acquire the number of friends by inquiring the number of friends of the first user to the management device.
The program of the service provision apparatus of Claim 2 characterized by the above-mentioned. A method for controlling a service providing apparatus for providing a service divided into a plurality of genres to a first user,
Manage the genre and use date and time for the service used by the first user,
For each second user who can grasp information related to the use of the service of the first user, the second user accepts and manages the input of a set of coefficients for the genre designated from among the plurality of genres,
For the genre designated by the second user at the timing determined for each second user, the service usage count for each genre of each first user for a predetermined period is counted, and the second user For each of the coefficients constituting the input coefficient set, calculate the product of the coefficient and the number of uses of the genre corresponding to the coefficient, and calculate an index obtained by adding the calculated product.
A control method for a service providing apparatus. Obtaining the number of friends of the first user,
Based on the index and the number of friends, an index indicating a degree of spreading information about the genre weighted by the coefficient for each first user is generated.
The method for controlling a service providing apparatus according to claim 4. The number of friends is the number of friends of the first user in a service related to communication different from the service provided by the service providing apparatus,
The service providing device is capable of communicating with a management device that manages a service related to the communication, and acquires the number of friends by inquiring the number of friends of the first user to the management device.
The service providing apparatus control method according to claim 5. A service providing apparatus for providing a service divided into a plurality of genres to a first user,
A history management unit for managing a genre and use date and time for the service used by the first user;
A coefficient receiving unit that receives an input of a set of coefficients for each genre designated by the second user from among the plurality of genres, for each second user who can grasp information related to the use of the service of the first user; ,
A coefficient management unit that manages the set of coefficients for each second user;
At the timing determined for each second user, for the genre designated by the second user, the service usage count of each first user in a predetermined period managed by the history management unit is counted, and the coefficient For each coefficient constituting the set of coefficients input by the second user managed by the management unit, the product of the coefficient and the number of uses of the genre corresponding to the coefficient is calculated, and the calculated product is added. A calculating unit for calculating the index
A service providing apparatus comprising: An acquisition unit for acquiring the number of friends of the first user;
Based on the index and the number of friends, an index generation unit that generates an index indicating a degree of spreading information about the genre weighted by the coefficient for each first user,
The service providing apparatus according to claim 7. The number of friends is the number of friends of the first user in a service related to communication different from the service provided by the service providing apparatus,
The acquisition unit is capable of communicating with a management device that manages the service related to the communication, and acquires the number of friends by inquiring the number of friends of the first user to the management device.
The service providing apparatus according to claim 8. A service providing apparatus that provides a first user with services divided into a plurality of genres, and a management apparatus that manages a service related to communication different from the service provided by the service providing apparatus;
The service providing apparatus includes:
A history management unit for managing a genre and use date and time for the service used by the first user;
A coefficient receiving unit that receives an input of a set of coefficients for each genre designated by the second user from among the plurality of genres, for each second user who can grasp information related to the use of the service of the first user; ,
A coefficient management unit that manages the set of coefficients for each second user;
At the timing determined for each second user, for the genre designated by the second user, the service usage count of each first user in a predetermined period managed by the history management unit is counted, and the coefficient For each coefficient constituting the set of coefficients input by the second user managed by the management unit, the product of the coefficient and the number of uses of the genre corresponding to the coefficient is calculated, and the calculated product is added. A calculating unit for calculating the index
An acquisition unit that acquires the number of friends in the communication service of the first user by inquiring of the management device;
Based on the index and the number of friends, an index generation unit that generates an index indicating a degree of spreading information about the genre weighted by the coefficient for each first user,
A service providing system characterized by that.

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