JP2013257610A - Bingo game provision server for acquiring customer, and bingo game provision program for acquiring customer - Google Patents

Abstract

PROBLEM TO BE SOLVED: To encourage customers to continuously visit a store by adopting a bingo game element that changes a result according to a customer's correspondence in a process of offering a privilege to a customer.SOLUTION: A bingo game provision server 10 for acquiring customers provides a customer acquisition bingo game using a bingo game board via a communication network on the basis of an access from a customer terminal 21 used by a customer who uses an access card delivered at a store, the bingo game board including: a free mark disposed at a substantial center; substantially circular ring lines using the free mark as the center; straight lines overlapped with the ring lines via the free mark; and bingo frames disposed at positions where the ring lines and the straight lines are overlapped. The bingo game provision server executes a bingo frame acquisition game for acquiring bingo frames according to a predetermined operation of the customer terminal 21 by the customer who uses the customer terminal 21, the access of which is accepted, and, when bingo establishment conditions are satisfied, offers a prescribed privilege.

Description

  The present invention provides a bingo game board in which a plurality of bingo frames obtained based on satisfying a predetermined condition based on access from a customer terminal used by a customer using an access card distributed at a store are arranged. The present invention relates to a technique for providing a used bingo game to a customer terminal via a communication network.

  Conventionally, for customer acquisition services, various systems have been proposed that provide predetermined privilege points and coupons according to the purchase status of customers (see, for example, Patent Documents 1-3).

  In general, if the customer collection rate is improved, sales and profits are improved. Therefore, improving the customer collection rate is an important factor for retailers such as sellers. For this reason, there are many retailers that provide customer acquisition services.

  As a conventionally known customer acquisition service, for example, a service that creates a privilege card for granting points, grants points according to the amount of visits or purchases of products, and obtains privileges according to accumulated points Has been done. At the beginning of the introduction of the point grant service, because of the appeal that benefits can be obtained with the accumulated points, the frequency of customer visits will increase, and at the same time, sales will increase, and further significant sales and profits can be expected. It was a customer acquisition service.

  However, because of its significance, many retailers have recently introduced similar point systems, so they cannot be differentiated from other retailers, and sales promotion services by providing points are effective. The customer acquisition effect that can be diminished. As a result, it has become a sales promotion service that cannot be expected to earn more than the cost of point grant, so-called point cost. Specifically, although the point grant service was originally intended to promote visits and increase profits, there was a situation where management was under pressure due to that service. .

  In order to overcome this situation, as a method to provide more attractive sales promotion means for customers, increasing the point rate to be given on a specific day, so-called Service Day, will help customers visit Encouraging service techniques have been adopted (see, for example, Patent Document 4).

JP 2002-024665 A JP 2003-050942 A JP 2003-067618 A JP-A-11-250353

  However, on the day when a service day that doubles the point grant is established, sales increase due to a large number of customers, but it is known from experience that such a service method ends with a one-off effect of that day only. Yes.

  In addition, when such a service method is deployed between competing stores, the number of customers targeting only stores that are service days will increase, and the frequency of customer visits, which was the original purpose of the point grant service, will be increased. In addition to not being able to obtain functions to improve, it also led to a point service competition between competing stores. This situation has the potential to develop into a situation where the point cost due to excessive point grants becomes serious and pressures on the management side, and also has led to the creation of so-called point double sale hunters.

  In other words, a service method that provides a service day that increases the point rate to be given is not an effective strategy, and a new customer acquisition service that aims to keep the frequency of customer visits high continuously is required. It was.

  The present invention was made in order to solve the problems existing in the prior art described above, and the purpose of the present invention is such that the result changes depending on the customer's response in the process of granting a privilege to the customer. It is to be able to realize continually encouraging customers to come to the store by adopting no bingo game elements.

  The present invention seeks to achieve the object by the configuration described in the claims, and the customer acquisition bingo game providing server according to the present invention is a customer using an access card distributed at a store. Is a bingo game using a bingo game board in which a plurality of bingo frames obtained based on satisfying a predetermined condition based on access from a customer terminal used by a customer terminal for continuously acquiring customers A customer acquisition bingo game providing server for providing a customer acquisition bingo game, which is the bingo game, to the customer terminal via a communication network, wherein the bingo game board includes a free mark arranged substantially at the center, A substantially circular ring line centered on the free mark, and a straight line that overlaps the ring line via the free mark And the bingo frame arranged at the position where the ring line and the straight line overlap, customer identification information that can identify the customer, and the progress of the customer's bingo game Bingo game information storage means for storing bingo game information including bingo game progress status information indicating the situation, and acquisition of a bingo frame according to a predetermined operation of the customer terminal by the customer using the customer terminal that has received the access Bingo frame acquisition game executing means for executing a bingo frame acquisition game for the bingo, and bingo to be acquired when the result of the bingo frame acquisition game executed by the bingo frame acquisition game execution means satisfies the predetermined condition An acquisition bingo frame determining means for determining a frame, and a bingo frame determined by the acquisition bingo frame determining means is acquired. Bingo game information updating means for updating the bingo game information associated with the customer identification information indicating the corresponding customer, and the bingo game information updated by the bingo game information updating means, Bingo establishment determination means for determining whether or not the condition is satisfied, and privilege granting means for granting a predetermined privilege based on the fact that the bingo establishment determination means determines that the bingo establishment condition is satisfied. To do.

  In the customer acquisition bingo game providing server according to the present invention, the bingo frame acquisition game execution means executes the slot game as the bingo frame acquisition game, and the slot game is executed according to the predetermined operation of the customer terminal by the customer. The acquisition bingo frame determination means determines the predetermined condition when there is an unacquired bingo frame corresponding to the stop graphic determined by the bingo frame acquisition game execution means. The configuration may be such that it is determined that the bingo frame is satisfied, and the bingo frame for acquiring a part or all of the existing bingo frame is determined.

  In the customer acquisition bingo game providing server according to the present invention, when the bingo establishment determining means determines that the bingo establishment condition is not satisfied, the customer terminal requests a special operation of the customer terminal to the customer terminal. A special operation requesting means, and when the special operation requested by the special operation requesting means is received, the ring line on the bingo game board is rotated together with the bingo frame arranged on the ring line; And bingo game information special updating means for updating the bingo game information, wherein the bingo establishment determination means refers to the bingo game information updated by the bingo game information special update means, and sets bingo establishment conditions. You may be the structure which determines again whether it satisfy | filled.

  In the customer acquisition bingo game providing server according to the present invention, the privilege granting unit requests a privilege selection operation from the customer terminal when the bingo establishment determining unit determines that the bingo establishment condition is satisfied. The configuration may be such that a privilege is given according to a selection result by the selection operation.

  Furthermore, the customer acquisition bingo game providing program according to the present invention is acquired on the basis of satisfying a predetermined condition based on an access from a customer terminal used by a customer using an access card distributed at a store. A bingo game using a bingo game board in which a plurality of bingo frames are arranged, and a bingo game for customer acquisition, which is the bingo game for continuously acquiring customers, is provided to the customer terminal via a communication network. The bingo game board is a program for providing a bingo game for acquiring a customer, wherein the bingo game board includes a free mark disposed substantially at the center, a substantially circular ring line centered on the free mark, and the free mark. And a straight straight line overlapping the ring line, the ring line and the straight line And bingo game information including customer identification information capable of identifying the customer and bingo game progress status information indicating the progress status of the customer's bingo game. A bingo frame acquisition game for acquiring a bingo frame is executed in response to a predetermined operation of the customer terminal by a customer who uses the customer terminal that has received the access on a computer having bingo game information storage means for storing A bingo frame acquisition game execution process, and an acquisition bingo frame determination process for determining a bingo frame to be acquired when a game result of the bingo frame acquisition game executed in the bingo frame acquisition game execution process satisfies the predetermined condition; In order to acquire the bingo frame determined in the acquisition bingo frame determination process, it is associated with the customer identification information indicating the corresponding customer. A bingo game information update process for updating the bingo game information, a bingo establishment determination process for referring to the bingo game information updated in the bingo game information update process and determining whether or not a bingo establishment condition is satisfied, Based on the fact that the bingo establishment condition is determined to be satisfied in the bingo establishment determination process, a privilege granting process for granting a predetermined privilege is executed.

  According to the present invention, in the process of granting a privilege to a customer, it is possible to incorporate an unprecedented bingo game element whose result changes depending on the customer's response, and to continuously encourage the customer to visit the store can do.

It is a block diagram which shows the example of a structure of the bingo game provision system for customer acquisition in one embodiment of this invention. It is a block diagram which shows the example of a structure of the bingo game provision server for customer acquisition. It is explanatory drawing which shows the example of bingo game information. It is explanatory drawing which shows the example of a bingo game board. It is a flowchart which shows the example of the bingo game provision process for customer acquisition. It is explanatory drawing which shows the example of a top page screen. It is explanatory drawing which shows the example of a bingo game start screen. It is explanatory drawing which shows the example of a bingo frame acquisition game screen. It is explanatory drawing which shows the example of a bingo frame acquisition game screen. It is explanatory drawing which shows the example of a bingo frame acquisition game screen. It is explanatory drawing which shows the example of a bingo game board screen. It is explanatory drawing which shows the example of a privilege provision notification screen. It is explanatory drawing which shows the example of a privilege provision notification screen. It is explanatory drawing which shows the other example of a bingo game board screen.

  DESCRIPTION OF EXEMPLARY EMBODIMENTS Hereinafter, preferred embodiments for carrying out the invention will be described with reference to the drawings. The following embodiments do not limit the invention according to each claim, and all combinations of features described in the embodiments are not necessarily essential to the solution means of the invention. .

  FIG. 1 is a block diagram showing an example of the configuration of a customer acquisition bingo game providing system 100 according to an embodiment of the present invention. As shown in FIG. 1, a customer acquisition bingo game providing system 100 includes a customer acquisition bingo game providing server 10 and customer terminals 21 to 2N (N is an arbitrary positive integer). The customer acquisition bingo game providing server 10 and the customer terminals 21 to 2N are connected to each other by a communication network 30 such as the Internet.

  The customer acquisition bingo game providing server 10 is managed by a system administrator of the system 100, for example, and is configured by an information processing apparatus such as a WWW server. The customer acquisition bingo game providing server 10 has various functions such as a function of providing a customer acquisition bingo game, which will be described later, to customer terminals 21 to 2N used by customers of a predetermined store.

  Each of the customer terminals 21 to 2N is managed by a customer at a predetermined store, and is configured by an information processing device such as a mobile phone terminal or a personal computer. The customer terminals 21 to 2N in this example each have a browser function for browsing websites on the Internet, and a code information reading device that reads code information such as a QR code (Quick Response Code) ( Alternatively, a code information reading function) is provided.

  FIG. 2 is a block diagram illustrating an example of the configuration of the customer acquisition bingo game providing server 10. The customer acquisition bingo game providing server 10 includes a control unit 11 that performs various controls, a bingo game information DB 12 that stores bingo game information, which will be described later, and another DB 13 that stores various information such as user information and information related to benefits. including. The bingo game information DB 12 and the other DB 13 may be provided inside the customer acquisition bingo game providing server 10 or may be provided outside.

  The control unit 11 includes a bingo frame acquisition game execution unit 11a that performs a process of executing a bingo frame acquisition game for acquiring a bingo frame according to a predetermined operation of the customer terminals 21 to 2N by a customer, and a game of the bingo frame acquisition game. An acquisition bingo frame determination unit 11b that performs a process of determining a bingo frame to be acquired when the result satisfies a predetermined condition, and bingo game information associated with a corresponding customer to acquire the bingo frame is updated. The bingo game information update unit 11c that performs processing, the bingo establishment determination unit 11d that performs processing for determining whether or not the bingo establishment condition is satisfied with reference to the updated bingo game information, and the bingo establishment condition are determined to be satisfied. A privilege granting unit 11e that performs a process of granting a predetermined privilege based on the fact that the bingo establishment condition is not satisfied. Next, a special operation requesting unit 11f that performs a process of requesting the customer terminals 21 to 2N to perform a special operation of the customer terminals 21 to 2N (for example, a shake operation of shaking the terminal device up or down or left and right) by the customer; And a bingo game information special update unit 11g for performing a process of updating the bingo game information so that the ring line on the bingo game board is rotated together with the bingo frame arranged on the ring line when the game is received. . The bingo game board will be described in detail later.

  FIG. 3 is an explanatory diagram showing an example of bingo game information stored in the bingo game information DB 12. The bingo game information includes a customer ID that can uniquely identify a customer (an example of customer identification information. Specifically, for example, unique identification information given to a customer terminal is used) and a customer ID. It is information including bingo game progress status information indicating the progress status of the bingo game related to the customer to be displayed, and history information indicating a privilege or usage frequency given in the past regarding the customer indicated by the customer ID. The bingo game progress status information includes various information indicating the status of the bingo game board in the customer acquisition bingo game for the corresponding customer (bingo game board type, bingo frame acquired, bingo frame not yet acquired) For example).

  Here, the “customer acquisition bingo game” of this example will be described. FIG. 4 is a schematic diagram showing the bingo game board 40 used in this example. The bingo game board 40 is a space for playing a customer acquisition bingo game, and includes a free mark 41, a ring line 42, a straight line 43, and a bingo frame 44. The “customer-acquisition bingo game” is based on the same rules as general bingo games, and the cells are sequentially opened or filled in accordance with predetermined conditions and positioned on a specific line. It is a game in which a bingo (winning) is achieved by opening or filling all squares, and a predetermined privilege such as points or prizes is given according to the number or type of lines where the bingo is established.

  The bingo game board 40 is provided with two ring lines 42 centered on a free mark 41 and four straight lines 43, and a total of 16 bingo frames 44 are arranged at the points where the lines intersect. The bingo frame 44 is formed of a pattern of hearts, diamonds, clovers, and spades used in playing cards. Then, a bingo frame 44 is acquired according to a game result of a bingo frame acquisition game, which will be described later, by a customer who performs a bingo game using the bingo game board 40 (a grid is opened or filled in a general bingo game). When all the bingo frames 44 arranged on one line (the ring line 42 or the straight line 43) are acquired, the bingo is obtained, and a privilege corresponding to the line on which the bingo is established is given to the customer. It has become a rule. Hereinafter, each component of the bingo game board 40 will be described.

  The free mark 41 is a frame arranged at the center of the bingo game board 40. This free mark 41 is a mark in which “Free” or “Present” is placed instead of the bingo frame 44 so that it can be recognized that it has already been acquired. Since the position where the free mark 41 is arranged is a portion entangled with the plurality of straight lines 43, it is possible to increase the probability that a bingo will be established by preliminarily acquiring it, and to improve the taste of the customer acquisition bingo game Is increasing.

  The ring line 42 is a substantially circular line centered on the free mark 41. The ring line 42 in this example is formed in a substantially perfect circle. However, the ring line 42 is distorted according to the outline shape of the bingo game board 40, the number of ring lines 42, or the number of bingo frames 44 to be arranged. Etc. can be appropriately selected.

  Further, in this example, as shown in FIG. 4, it is configured to include two ring lines 42 having different sizes, but the bingo game board 40 is formed to include at least one ring line 42. Just do it. That is, the bingo game board 40 of this example may have a configuration including one ring line 42 or a configuration including three or more ring lines 42. When a plurality of ring lines 42 are used, all the ring lines 42 do not have to have the same shape, for example, by making the inner ring line substantially circular and the outer ring line elliptical, The bingo game board 40 may be formed in a shape having an appearance like Saturn.

  The straight line 43 passes through the free mark 41 and is formed so as to overlap the ring line 42. As used herein, “so as to overlap” includes a case where the lines cross each other or a case where they touch each other. Further, even when the ring line 42 and the straight line 43 do not completely intersect or contact each other and are slightly separated, when the bingo frame 44 described later is disposed, the ring line 42 intersects the bingo frame 44. This includes a case where the ring line 42 and the straight line 43 appear to overlap as a result of hiding a portion that is unknown. Further, the straight line 43 does not have to be strictly a straight line, as long as it looks like a straight line.

  Further, as shown in FIG. 4, in this example, four straight lines 43 are formed, and the four straight lines 43 are connected to the ring line 42 via a free mark 41 that is the center point of the ring line 42. Since they intersect, the straight line 43 of this example is a line that passes on the diameter of the ring line 42. Furthermore, since the straight lines 43 in this example are arranged at positions where each straight line 43 is rotated 45 degrees about the free mark 41, the positional relationship between the ring line 42 and the straight line 43 is neatly arranged. It has an external shape. Therefore, the bingo frame 44 can be arranged in an orderly manner at the intersection of the ring line 42 and the straight line 43. As a result, the bingo game board 40 that is visually arranged is realized.

  Further, in this example, the straight lines 43 having substantially the same length are rotated 45 degrees each to include a total of four lines. However, the bingo game board 40 includes at least one straight line 43. For example, a configuration including two straight lines 43 or a configuration including eight straight lines 43 may be used. Further, since the straight line 43 needs to be long enough to overlap the ring line 42, for example, when the ring line 42 is drawn in an oval shape, naturally, the straight lines 43 having different lengths are formed. Will be formed. That is, not all the straight lines 43 have the same length.

  The bingo frame 44 is a grid in a so-called normal bingo game, and is arranged on the ring line 42 and the straight line 43. In particular, the bingo frame 44 is arranged at a position where the ring line 42 and the straight line 43 overlap with each other, so that one bingo frame 44 is connected to a plurality of lines of bingo, which contributes to an increase in preference as a bingo game. doing.

  Further, as shown in FIG. 4, in this example, four types of marks of the playing cards are adopted for the pattern of the bingo frame 44. In this example, since 16 bingo frames 44 are provided, four patterns of hearts, diamonds, clovers, and spades are assigned to each bingo frame 44. Naturally, the bingo frame 44 does not have to be any pattern mark, and a simple figure such as a rectangle may be used.

  The bingo frame acquisition game for acquiring the bingo frame 44 is assumed to be played by a slot game in this example. Specifically, in the slot game, five types of designs of hearts, diamonds, clovers, spades, and crosses (out-of-order designs) are updated and displayed (for example, the display is updated by rotating the drum). It is assumed that one of the bingo frames 44 having the same pattern as the picture stopped and displayed in accordance with a predetermined stop operation is acquired on the bingo game board 40. In this example, in the slot game, the pattern is updated and displayed in three columns, and a total of three (for example, three of hearts, hearts, and x) is stopped and displayed in each column. It may be updated and displayed with other numbers of patterns such as columns. For example, when the stop display is performed with three hearts, a heart, and a cross, any two bingo frames 44 having a heart pattern are obtained.

  In this example, a slot game is performed as a bingo frame acquisition game. However, the bingo frame 44 can be acquired, and the bingo frame 44 or the pattern of the bingo frame 44 acquired in accordance with the operation of the customer is determined. Any game can be used.

  Next, the operation of the customer acquisition bingo game providing system 100 of this example will be described. Note that detailed descriptions of processes not particularly related to the present invention may be omitted.

  FIG. 5 is a flowchart showing an example of a customer acquisition bingo game provision process executed by the customer acquisition bingo game provision server 10 of the customer acquisition bingo game provision system 100. Here, a case where a customer acquisition bingo game is provided to the customer terminal 21 used by the customer X will be described as an example.

  In the customer acquisition bingo game providing process, when the customer acquisition bingo game providing server 10 accepts access from the customer terminal 21 (Y in step S101), the access information is confirmed and the customer terminal 21 is top paged. Top page screen information indicating the screen is transmitted (step S102).

  In this example, a customer X who purchased a product at a predetermined store receives an access card from the store, and uniquely identifies code information (for example, URL (Uniform Resource Locator) or access card) printed on the access card. QR code (registered trademark) (Quick Response Code) including information such as card identification information for reading is read by the code information reading function of the customer terminal 21, and the customer acquisition bingo game is provided by the URL indicated by the read code information It is assumed that a site (a customer acquisition bingo game providing site) established by the server 10 is accessed. In this access, it is assumed that the unique identification information and card identification information of the customer terminal 21 are presented as access information, and the customer acquisition bingo game providing server 10 confirms the presented unique identification information. Then, the customer terminal 21 (or customer X) that is the access source is specified, and it is confirmed whether or not the access is by a regular access card based on the presented card identification information.

  When the customer terminal 21 receives the top page screen information, the customer terminal 21 displays the top page screen indicated by the top page screen information on its own display device. FIG. 6 is an explanatory diagram illustrating an example of a top page screen. As shown in FIG. 6, the top page screen is provided with a guidance display area 101 for displaying various guidance and a game start button 102 that is pressed when a customer acquisition bingo game is started. When the game start button 102 is pressed by, for example, a touch operation (an operation of touching the game start button 102 with a finger or a pen) by the customer X on the top page screen, the customer terminal 21 makes a response to the customer acquisition bingo game providing server 10. Make a bingo game request for customer acquisition.

  Upon receiving the customer acquisition bingo game provision request (Y in Step S103), the customer acquisition bingo game provision server 10 refers to the bingo game information to identify the bingo game board of the customer X, and the identified customer X's Bingo game start screen information indicating a bingo game start screen on which the bingo game board is displayed is transmitted to the customer terminal 21 (step S104). In step S104, when the customer acquisition bingo game is in progress, the bingo game board in the ongoing customer acquisition bingo game is specified, and the customer acquisition bingo game is played for the first time (or newly). Is a bingo game board in a predetermined initial state (bingo game board having no acquired bingo frame).

  When the customer terminal 21 receives the bingo game start screen information, the customer terminal 21 displays the bingo game start screen indicated by the bingo game start screen information on its own display device. FIG. 7 is an explanatory diagram illustrating an example of a bingo game start screen. As shown in FIG. 7, the bingo game start screen is provided with a bingo game board display area 201 for displaying the bingo game board of the customer X and a confirmation button 202 that is pressed after confirming the bingo game board. . When the confirmation button 202 is pressed by, for example, a touch operation by the customer X on the bingo game start screen, the customer terminal 21 indicates that the bingo game board has been confirmed to the customer acquisition bingo game providing server 10. Send a confirmation notification.

  When the bingo game board confirmation notification is received (Y in step S105), the customer acquisition bingo game providing server 10 transmits bingo frame acquisition game screen information indicating the bingo frame acquisition game screen to the customer terminal 21 (step S106). ).

  When the customer terminal 21 receives the bingo frame acquisition game screen information, the customer terminal 21 displays the bingo frame acquisition game screen indicated by the bingo frame acquisition game screen information on its own display device. FIG. 8 is an explanatory diagram showing an example of a bingo frame acquisition game screen. As shown in FIG. 8, the bingo frame acquisition game display area 301 is provided with a bingo frame acquisition game display area 301 on which the contents of the bingo frame acquisition game are displayed.

  The customer acquisition bingo game providing server 10 provides a slot game as a bingo frame acquisition game to the customer X on the bingo frame acquisition game screen. In this example, when a predetermined slot start operation (for example, swipe operation or touch operation) is performed by the customer X in the vicinity of the start lever of the slot machine displayed in the bingo frame acquisition game display area 301, a bingo frame acquisition game display is displayed. An update display effect of the pattern in the slot machine displayed in the area 301 is started, and then a predetermined slot stop operation (for example, a touch operation) by the customer X in the vicinity of the slot machine displayed in the bingo frame acquisition game display area 301 As a result, the updated display effect of the pattern in the slot machine displayed in the bingo frame acquisition game display area 301 is terminated and the left and right patterns are stopped and displayed.

  That is, when the customer acquisition bingo game providing server 10 receives a slot start operation reception notification indicating that a predetermined slot start operation by the customer X has been received (Y in step S107), for example, a slot as shown in FIG. An update display effect of the picture on the machine is started (step S108), and when a slot stop operation acceptance notification indicating that a predetermined slot stop operation by the customer X is accepted (Y in step S109), for example, as shown in FIG. Thus, the update display effect is finished and the left and right patterns are stopped and displayed (step S110).

  Next, the customer acquisition bingo game providing server 10 refers to the bingo game information, and whether there is a bingo frame that has not yet been acquired among the bingo frames corresponding to the stopped left and right pictures. If it exists, it is decided to acquire all or part of the bingo frame. In this example, for example, when all of the left and right images that are stopped and displayed are hearts, it is confirmed whether or not there is a heart bingo frame, and there are three or less heart bingo frames. If there are four heart bingo frames, any three of the four bingo frames are selected (randomly selected by the customer acquisition bingo game providing server 10). Suppose that

  When the bingo frame to be acquired is determined, the customer acquisition bingo game providing server 10 updates the bingo game information in order to acquire the determined bingo frame (step S111), and the bingo game board indicated by the updated bingo game information. Bingo game board screen information indicating the bingo game board screen on which is displayed is transmitted to the customer terminal 21.

  When the customer terminal 21 receives the bingo game board screen information, the customer terminal 21 displays the bingo game board screen indicated by the bingo game board screen information on its own display device. FIG. 11 is an explanatory diagram illustrating an example of a bingo game board screen. As shown in FIG. 11, the bingo game board screen is provided with a display area 401 in which a bingo game board that reflects the game result of the bingo frame acquisition game is displayed.

  Next, the customer acquisition bingo game providing server 10 refers to the bingo game information updated in step S111 and confirms whether or not a bingo establishment condition is satisfied (step S112). If the bingo establishment condition is satisfied, the customer acquisition bingo game providing server 10 transmits privilege grant notification screen information indicating the privilege grant notification screen to the customer terminal 21.

  When the customer terminal 21 receives the privilege grant notification screen information, the customer terminal 21 displays the privilege grant notification screen indicated by the privilege grant notification screen information on its own display device. FIG. 12 is an explanatory diagram illustrating an example of a privilege grant notification screen. As shown in FIG. 12, on the privilege grant notification screen, a display area 501 on which a bingo game board in which a bingo establishment condition reflecting the game result of the bingo frame acquisition game is displayed is displayed, and a privilege granted And a privilege display area 502 in which is displayed. In the example shown in FIG. 12, a bingo game board is displayed when all the bingo frames of one straight line are acquired. However, when all of the bingo frames of one ring line are acquired, for example, FIG. A bingo game board as shown in FIG.

  Then, when the customer acquisition bingo game providing server 10 receives a privilege grant confirmation notification indicating that a confirmation operation (for example, a touch operation of the privilege display area 502) confirming the privilege grant notification by the customer X has been received, A process of giving a predetermined privilege is performed (step S113). In step S113, for example, a process of transmitting a coupon usable at each store is executed as a predetermined privilege.

  As described above, the customer acquisition bingo game providing server 10 executes the customer acquisition bingo game providing process, performs the customer acquisition bingo game using a predetermined bingo game board, and establishes the bingo. The process which transmits a predetermined privilege with respect to a customer terminal is performed.

  In the above example, it is configured to determine whether a bingo establishment condition is established according to the game result of the bingo frame acquisition game, but depending on the game result of the bingo frame acquisition game, the bingo establishment condition is established. If not, a special game for establishing a bingo may be played. For example, the customer acquisition bingo game providing server 10 shakes the customer terminal specially (for example, the customer terminal up and down or left and right) when it is determined in step S112 that the bingo establishment condition is not satisfied. When a process for requesting a shuffle operation) to the customer terminal (for example, a process for transmitting screen information indicating a screen prompting the shuffle operation) is performed, and the customer terminal receives a special operation corresponding to the request, the customer If the ring line on the bingo game board is rotated together with the bingo frame arranged on the ring line when notified from the terminal, the bingo game information is updated and the updated bingo game is performed. It is good also as a structure which performs the process which determines again whether the formation condition of bingo was satisfy | filled with reference to information. In this case, the bingo game board indicated by the game result of the bingo frame acquisition game may satisfy the bingo establishment condition by rotating the ring line in the bingo game board together with the bingo frame arranged on the ring line. Only in a case (for example, as shown in FIG. 14), a special operation may be requested. Further, when the requested special operation is performed, the satisfaction condition of 100% bingo may be satisfied.

  In the above example, a predetermined privilege is given. However, the customer acquisition bingo game providing server 10 presents a plurality of grantable privileges and grants the privilege selected on the customer terminal side. It is good also as a structure. Further, in the above example, a privilege is always granted when the bingo establishment condition is established, but even if the bingo establishment condition is established, there is a possibility that the bingo establishment condition may be further established. In some cases (when bingo with two or more lines can be aimed), it may be configured to be able to hold without giving a privilege.

  As described above, in the above-described embodiment, the bingo game board 40 (see FIG. 4) includes a free mark disposed substantially at the center and a substantially circular ring line centered on the free mark. The straight line that overlaps the ring line via the free mark and the bingo frame that is arranged at the position where the ring line and the straight line overlap are provided and distributed at the store. A bingo game using a bingo game board 40 in which a plurality of bingo frames obtained based on satisfying a predetermined condition based on an access from a customer terminal 21 used by a customer using an access card A customer acquisition bingo game, which is a bingo game for continuously acquiring customers, is communicated to the customer terminal 21 via the communication network 30. The customer acquisition bingo game providing server 10 to be provided includes bingo game information (FIG. 3) including customer identification information (for example, customer ID) that can identify the customer and bingo game progress information indicating the progress of the customer's bingo game. And a bingo frame acquisition game for acquiring a bingo frame according to a predetermined operation of the customer terminal 21 by a customer who uses the customer terminal 21 that has received access. When the game result of the obtained bingo frame acquisition game satisfies a predetermined condition, the bingo frame to be acquired is determined, and the bingo associated with the customer identification information indicating the corresponding customer in order to acquire the determined bingo frame Update the game information, refer to the updated bingo game information, determine whether the bingo establishment condition is satisfied, Based on the fact that it has been determined that it has been satisfied, it is configured to give a predetermined privilege, so in the process of giving a privilege to a customer, incorporate an unprecedented bingo game element that results change depending on the customer's response And will be able to continuously encourage customers to visit the store.

  That is, the customer acquisition bingo game providing server 10 has a free mark arranged substantially at the center based on access from the customer terminal 21 used by the customer using an access card distributed at the store, and the free mark A ring line having a substantially circular shape centered at the center, a straight straight line that overlaps the ring line via a free mark, and the bingo frame that is disposed at a position where the ring line and the straight line overlap. A bingo game for customer acquisition using the bingo game board 40 is provided on the communication network, and a bingo frame is acquired in accordance with a predetermined operation of the customer terminal 21 by the customer using the customer terminal 21 that has received access. A bingo frame acquisition game is executed, and a predetermined privilege is granted when a bingo establishment condition is satisfied. In the process of granting benefits on the communication network to customers who have acquired access cards at the store, it is possible to incorporate an unprecedented bingo game element that results change depending on customer operations It becomes possible to realize appropriate and continuous prompting of customers using the privilege.

  In the above-described embodiment, the customer acquisition bingo game providing server 10 executes the slot game as the bingo frame acquisition game, and determines a stop pattern in the slot game according to a predetermined operation of the customer terminal 21 by the customer. If a bingo frame that has not yet been acquired corresponding to the determined stop symbol exists, it is determined that the predetermined condition is satisfied, and a bingo frame that acquires a part or all of the existing bingo frame is obtained. It is possible to incorporate an unprecedented bingo game element whose results change depending on the customer's operation incorporating a slot game, and to promote the customer's visit appropriately and continuously. Will be able to.

  In the above-described embodiment, the customer acquisition bingo game providing server 10 requests the customer terminal 21 to perform a special operation of the customer terminal 21 by the customer in response to determining that the bingo establishment condition is not satisfied. When the special operation according to the request is accepted, the bingo game information is updated and updated so that the ring line on the bingo game board is rotated together with the bingo frame arranged on the ring line. If it is configured to determine again whether or not the bingo establishment condition is satisfied by referring to the bingo game information, it is possible to improve playability and to increase the customer's willingness to participate in the game. become.

  Moreover, in embodiment mentioned above, the bingo game provision server 10 for customer acquisition requests | requires privilege selection operation with respect to the customer terminal 21 according to having determined that bingo establishment conditions were satisfy | filled, and the selection result by selection operation If the configuration is such that a privilege is given according to the customer, it becomes possible for the customer to select the privilege, and the customer's willingness to participate in the game can be expected.

  Although not specifically mentioned in the above-described embodiment, the customer acquisition bingo game providing server 10 and the customer terminals 21 to 2N are provided with processing programs stored in their own storage media (providing customer acquisition bingo games). In the server 10, the above-described various processes (see, for example, FIG. 5) are executed in accordance with the customer acquisition bingo game providing program.

  According to the present invention, there is provided a bingo game providing technique capable of continuously encouraging a customer to visit a store by incorporating a bingo game element whose result changes depending on the customer's response in the process of granting a privilege to the customer. Useful for.

  DESCRIPTION OF SYMBOLS 10 Customer acquisition bingo game provision server, 11 Control part, 12 Bingo game information DB, 13 Other information DB, 21-2N Customer terminal, 30 Communication network, 100 Customer acquisition bingo game provision system.

Claims (5)

A bingo game using a bingo game board in which a plurality of bingo frames acquired based on satisfying a predetermined condition based on access from a customer terminal used by a customer using an access card distributed at a store are arranged A customer acquisition bingo game providing server for providing a customer acquisition bingo game, which is the bingo game for continuously acquiring customers, to the customer terminal via a communication network,
The bingo game board includes a free mark disposed substantially at the center, a substantially circular ring line centered on the free mark, and a straight straight line that overlaps the ring line via the free mark, The bingo frame arranged at a position where the ring line and the straight line overlap with each other is provided,
Bingo game information storage means for storing bingo game information including customer identification information capable of identifying a customer and bingo game progress information indicating the progress of the bingo game of the customer;
Bingo frame acquisition game execution means for executing a bingo frame acquisition game for acquiring a bingo frame in response to a predetermined operation of the customer terminal by a customer who uses the customer terminal that has received the access;
An acquisition bingo frame determining means for determining a bingo frame to be acquired when a game result of the bingo frame acquisition game executed by the bingo frame acquisition game executing means satisfies the predetermined condition;
Bingo game information updating means for updating the bingo game information associated with customer identification information indicating a corresponding customer in order to acquire the bingo frame determined by the acquired bingo frame determining means;
Bingo establishment determination means for referring to the bingo game information updated by the bingo game information updating means and determining whether or not a bingo establishment condition is satisfied;
A customer acquisition bingo game providing server comprising: a privilege granting unit for granting a predetermined privilege based on the fact that the bingo establishment determination unit determines that the bingo establishment condition is satisfied. In the customer acquisition bingo game providing server according to claim 1,
The bingo frame acquisition game execution means determines a stop symbol in the slot game according to the predetermined operation of the customer terminal by the customer as executing the slot game as the bingo frame acquisition game,
The acquired bingo frame determining means determines that the predetermined condition is satisfied when a bingo frame that has not yet been acquired corresponding to the stop symbol determined by the bingo frame acquisition game executing means exists, A customer acquisition bingo game providing server characterized in that a bingo frame for acquiring part or all of the existing bingo frame is determined. In the customer acquisition bingo game providing server according to claim 1 or 2,
In response to determining that the bingo establishment condition is not satisfied by the bingo establishment determining unit, a special operation requesting unit that requests the customer terminal to perform a special operation of the customer terminal;
When the special operation according to the request by the special operation requesting unit is received, the bingo game board is rotated so that the ring line on the bingo game board is rotated together with the bingo frame arranged on the ring line. Bingo game information special updating means for updating information,
The customer acquisition bingo game providing server, wherein the bingo establishment determining means refers again to the bingo game information updated by the bingo game information special updating means, and determines again whether or not a bingo establishment condition is satisfied. In the customer acquisition bingo game providing server according to any one of claims 1 to 3,
The privilege granting unit requests a privilege selection operation from the customer terminal when the bingo establishment determination unit determines that the bingo establishment condition is satisfied, and grants a privilege according to the selection result of the selection operation A server for providing a bingo game for customer acquisition. A bingo game using a bingo game board in which a plurality of bingo frames acquired based on satisfying a predetermined condition based on access from a customer terminal used by a customer using an access card distributed at a store are arranged A customer acquisition bingo game providing program for providing a customer acquisition bingo game, which is the bingo game for continuously acquiring customers, to the customer terminal via a communication network,
The bingo game board includes a free mark disposed substantially at the center, a substantially circular ring line centered on the free mark, and a straight straight line that overlaps the ring line via the free mark, The bingo frame arranged at a position where the ring line and the straight line overlap with each other is provided,
A computer provided with bingo game information storage means for storing bingo game information including customer identification information capable of identifying a customer and bingo game progress information indicating the progress of the bingo game of the customer;
A bingo frame acquisition game execution process for executing a bingo frame acquisition game for acquiring a bingo frame in response to a predetermined operation of the customer terminal by a customer who uses the customer terminal that has received the access;
An acquisition bingo frame determination process for determining a bingo frame to be acquired when a game result of the bingo frame acquisition game executed in the bingo frame acquisition game execution process satisfies the predetermined condition;
A bingo game information update process for updating the bingo game information associated with customer identification information indicating a corresponding customer in order to acquire the bingo frame determined in the acquisition bingo frame determination process;
A bingo establishment determination process for determining whether or not a bingo establishment condition is satisfied with reference to the bingo game information updated in the bingo game information update process;
A customer acquisition bingo game providing program for executing a privilege granting process for granting a predetermined privilege based on the fact that the bingo establishment condition is determined to be satisfied in the bingo establishment determination process.

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