JP2013003614A - Commodity selling device, commodity selling method and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To raise a selling price according to the number of sales of a commodity.SOLUTION: A commodity selling device comprises: a purchase information acquisition part for acquiring purchase information related with the purchase of a commodity; a price storage part for storing a selling price of the commodity; and a settlement part for making a settlement of the commodity at the selling price. The price storage part updates the selling price to a higher price according to the number of acquisitions of the purchase information by the purchase information acquisition part. For example, the purchase information acquisition part acquires settlement information indicating that a commodity settlement has been completed from the settlement part, and the price storage part updates the selling price to a higher price according to the number of acquisitions of the settlement information by the purchase information acquisition part.

Description

  The present invention relates to a product sales apparatus, a product sales method, and a program.

Conventionally, products such as digital contents posted on websites are sold free of charge as freeware or sold at a specific price as shareware. Further, as a method of setting the price of a product sold on a website, a method of setting a plurality of stepped prices at which the price is reduced according to the number of reservations is known (for example, see Patent Document 1). There is also known a method of reducing the sales price with the passage of time since the sale of the product is started (for example, see Patent Document 2).

JP 2009-116910 A JP 2009-43211 A

If a product is sold for free like freeware, development costs cannot be recovered. On the other hand, when selling products as shareware, it has been difficult to set an appropriate price for selling as many products as possible while securing as much profit as possible according to needs.

If the number of reservations for a product increases, the price will become cheaper, or if the sales method is used, the price will become cheaper over time. It becomes easy to buy products. However, when prices fall, it becomes difficult for merchandise sellers to secure sufficient profits. In addition, if the price is expected to decline, the person who is considering the purchase may hinder the willingness to purchase it quickly, and the product may be withheld.

In particular, when the same product is sold in large quantities like digital content, there is no concern that the product cannot be purchased by delaying the purchase time. As a result, the person who is considering the purchase is motivated to delay the purchase time, and the sales power of the product is reduced.

  In order to solve the above-described problem, in the first aspect of the present invention, a purchase information acquisition unit that acquires purchase information related to purchase of a product, a price storage unit that stores a sale price of the product, and a sales price A price storage unit that updates the sales price to a higher price according to the number of times the purchase information acquisition unit has acquired the purchase information. For example, the purchase information acquisition unit acquires payment information indicating that the payment of the product has been completed from the payment unit, and the price storage unit increases the price according to the number of times the purchase information acquisition unit acquires the payment information. Update sales prices. The purchase information acquisition unit may acquire purchase information for a plurality of types of products, and the price storage unit may store a sales price for each type of product.

  The product sales apparatus further includes a purchase schedule information acquisition unit that acquires purchase schedule information indicating that purchase is scheduled, the purchase information acquisition unit acquires purchase schedule information, and the price storage unit The sales price may be updated to a higher price according to the number of times the information acquisition unit acquires the purchase schedule information. The purchase information acquisition unit may store a purchase information acquisition order that increases each time purchase information is acquired, and the price storage unit may update the sales price based on the purchase information acquisition order. The purchase information acquisition unit may acquire purchase information including user information related to a user who purchases a product, and the price storage unit may store an individual sales price corresponding to the user information. As an example, the price storage unit does not update the individual sales price during the predetermined period even if the sales price is updated.

  The price storage unit includes a price calculation unit that calculates a sales price according to purchase information, and a storage unit that stores the sales price calculated by the price calculation unit. For example, the price calculation unit calculates the sales price according to the cumulative number of times the purchase information acquisition unit has acquired the purchase information. The price calculation unit may calculate the sales price at a timing when the cumulative number reaches a predetermined number.

  The price calculation unit may reduce the sales price according to the elapsed time since the purchase information acquisition unit acquired the purchase information immediately before. The price calculation unit may calculate a sales price lower than the latest sales price stored in the storage unit when a predetermined time has elapsed since the purchase information acquisition unit acquired the purchase information immediately before. . As an example, the sales price lower than the latest sales price is higher than the sales price that the price storage unit initially stores. The price calculation unit may calculate the same sales price for the plurality of purchase information when the purchase information acquisition unit acquires the plurality of purchase information within a predetermined time.

  The price calculation unit may calculate a sales price lower than the latest sales price stored in the storage unit according to the number of times the purchase information acquisition unit acquires information indicating that the purchase is canceled. The price calculation unit stores the information after the purchase information acquisition unit acquires the information indicating that the purchase information acquisition unit cancels the purchase after a predetermined period has elapsed since the purchase information was acquired. The sales price lower than the latest sales price stored in the department may not be calculated.

  The product sales apparatus may further include a price display unit that displays the sales price stored in the price storage unit. The price storage unit may store an update history of the updated sales price in association with the price update time when the price storage unit updated the sales price. The price display unit may display the price update time and the sales price update history in association with each other. The price display unit may display that the price storage unit has updated the sales price. When the selling price is updated, the price display unit may transmit an e-mail indicating that the selling price has been updated to a pre-registered e-mail address. The price display unit may display a plurality of types of products in an order based on the amount of change in the sales price within a predetermined time range.

  In the second aspect of the present invention, purchase information related to the purchase of the product is acquired, the sale price of the product is stored, the product is settled at the sale price, and the product is sold at a higher price according to the purchase information. Provide product sales methods that update prices.

  In the third aspect of the present invention, according to the procedure for causing the computer to acquire purchase information related to the purchase of the product, the procedure for storing the sale price of the product, the procedure for settlement of the product at the sale price, and the purchase information Provide a program for causing the sales price to be updated to a higher price.

  It should be noted that the above summary of the invention does not enumerate all the necessary features of the present invention. In addition, a sub-combination of these feature groups can also be an invention.

The structural example of the goods sales apparatus 100 which concerns on one Embodiment of this invention is shown. An example of the operation | movement flowchart of the goods sales apparatus 100 is shown. The other example of the operation | movement flowchart of the merchandise sales apparatus 100 is shown. The structural example of the goods sales apparatus 200 which concerns on other embodiment is shown. An example of the operation | movement flowchart of the goods sales apparatus 100 shown in FIG. 4 is shown. An example of the price display screen displayed on the terminal which accessed the merchandise sales apparatus 100 is shown. An example of the payment screen displayed on the terminal which accessed the merchandise sales apparatus 100 is shown. An example of data stored in the storage unit 124 is shown. The other example of the data which the memory | storage part 124 memorize | stores is shown. An example of the table which shows the relationship between the cumulative number of purchase information and sales price which the price calculation part 122 uses for calculation of sales price is shown. An example of the relationship between the number of purchase information acquisitions and sales price is shown. The other example of the relationship between the purchase information acquisition number and sales price is shown. The other example of the relationship between the purchase information acquisition number and sales price is shown. The other example of the relationship between the purchase information acquisition number and sales price is shown. The other example of the relationship between the purchase information acquisition number and sales price is shown. The other example of the relationship between the purchase information acquisition number and sales price is shown. An example of the relationship between the elapsed time since the sale of the product and the number of purchase information acquisitions and the relationship between the elapsed time and the sales price are shown. An example of the relationship between the purchase information acquisition number of several goods and sales price is shown. An example of the relationship between the elapsed time since the sale of a product and the sales price is shown. An example of the hardware constitutions of the computer 1000 which concerns on other embodiment is shown.

  Hereinafter, the present invention will be described through embodiments of the invention, but the following embodiments do not limit the invention according to the claims. In addition, not all the combinations of features described in the embodiments are essential for the solving means of the invention.

  FIG. 1 shows a configuration example of a product sales apparatus 100 according to an embodiment of the present invention. The merchandise sales apparatus 100 includes a purchase information acquisition unit 110, a price storage unit 120, a settlement unit 130, and a price display unit 140. The purchase information acquisition unit 110 acquires purchase information having a correlation with the probability that a product is purchased. The purchase information acquisition unit 110 is connected to the network 50. The network 50 is, for example, the Internet.

  As an example, the product sales apparatus 100 receives information transmitted from another computer connected to the network 50 and transmits information on a plurality of types of products sold by the product sales apparatus 100 to the network 50. Act as a server. The merchandise sales apparatus 100 receives information transmitted from a terminal having an operation unit and a display unit, such as a digital TV or a mobile phone connected to the network 50, and sells a plurality of types sold by the merchandise sales apparatus 100. The product information may be transmitted to the network 50.

  The products sold by the product sales apparatus 100 are a plurality of products having the same specifications. The product is digital content such as application software, music content, and image content used on a PC or a mobile phone, for example. The product may be a tangible object such as a daily necessities or an electric device. The product may be a right such as a golf membership or a hotel membership. The product may be a right to use content or software stored in a server or cloud without downloading.

  The purchase information acquisition unit 110 acquires purchase information related to the purchase of a product input at a terminal that accesses a website provided by the product sales apparatus 100. The purchase information is, for example, purchase intention information indicating that a user of a terminal accessing a website purchases a product. The purchase information may be information having a correlation with the probability that the user purchases the product.

  Specifically, the purchase information acquisition unit 110 indicates that the user of the terminal accessing the website indicates an intention to purchase the product in a state where the specific product is selected from a plurality of products displayed on the terminal. Detects clicking on the purchase button. When the purchase button is clicked, the probability that the user purchases the product is increased. Therefore, information indicating that the purchase button is clicked has a correlation with the probability that the product is purchased. The purchase information acquisition unit 110 may acquire, as purchase intention information indicating that the user intends to purchase the product, that the purchase button has been clicked.

  Even when the user of the terminal accessing the website selects any one of the products displayed on the website, the probability of purchasing the product selected by the user increases. The information indicating that the item has been selected has a correlation with the probability that the item is purchased. Therefore, the purchase information acquisition unit 110 acquires, as purchase intention information, information indicating that the user of the terminal accessing the website has selected any one of a plurality of products displayed on the website. May be.

  The user of the terminal that accesses the website selects one of a plurality of products displayed on the website and then temporarily purchases a product that the user plans to purchase (a shopping cart) ) Also increases the probability that the product placed in the purchase cart will be purchased, the information indicating that the product has been selected has a correlation with the probability that the product will be purchased. Therefore, the purchase information acquisition unit 110 may acquire, as purchase intention information, information indicating that the user of the terminal accessing the website has put the product into the purchase cart.

  The purchase information acquisition unit 110 may manage the acquisition order of acquired purchase information. For example, the purchase information acquisition unit 110 stores in the memory a purchase information acquisition order that increases by one each time purchase information is acquired after the product sales apparatus 100 starts selling the product. The purchase information acquisition unit 110 may store the purchase order at a memory address corresponding to the purchase information acquisition order.

  The price storage unit 120 stores the selling price of the product. The price storage unit 120 may store different sales prices in association with each of a plurality of products. The price storage unit 120 updates the sales price to a higher price according to the number of times the purchase information acquisition unit 110 acquires the purchase information. For example, the price storage unit 120 updates the stored sales price to a higher price according to the number of times the user of the terminal accessing the website clicks the purchase button. The price storage unit 120 may increase the selling price every time the user clicks the purchase button.

  The price storage unit 120 may increase the selling price every time the user of the terminal accessing the website clicks the purchase button a predetermined number of times. The price storage unit 120 may accumulate the number of times a plurality of different users clicked the purchase button, and increase the sales price when the accumulated number reaches a predetermined number.

  The price storage unit 120 includes, for example, a price calculation unit 122 and a storage unit 124. The price calculation unit 122 calculates the sales price of the product according to the purchase information acquired by the purchase information acquisition unit 110. The price calculation unit 122 is a processor (CPU) that is operated by a program, for example.

  The storage unit 124 is a memory that stores the sales price calculated by the price calculation unit 122. The memory included in the storage unit 124 is a memory that can rewrite stored data. The memory may be a volatile memory (RAM) or a non-volatile memory (ROM). The storage unit 124 may store a sales price corresponding to the purchase information acquisition order stored in the purchase information acquisition unit 110.

  For example, each time the purchase information acquisition unit 110 acquires purchase information, the price calculation unit 122 reads the sales price from the storage unit 124 and increases the read sales price by a predetermined amount to create a new sale. Calculate the price. The price calculation unit 122 may calculate the sales price according to the cumulative number of times the purchase information acquisition unit 110 has acquired the purchase information. For example, the price calculation unit 122 calculates a new sales price when the cumulative number of times the purchase information acquisition unit 110 acquires purchase information reaches a predetermined number.

  The price calculation unit 122 may determine the cumulative number of times the purchase information is acquired based on the weighted purchase information weighted by the type of purchase information. For example, when the user selects any one of a plurality of products displayed on the website, the price calculation unit 122 increases the cumulative number by one time. The price calculation unit 122 increases the cumulative number by two times when the user puts the product into the purchase cart. When the user clicks the purchase button, the price calculation unit 122 increases the cumulative number by three times. The price calculation unit 122 may calculate a new sales price based on the weighted purchase information.

  The price calculation unit 122 may calculate a new sales price at a different cumulative number for each type of product depending on the planned number of products sold. For example, if the planned sales number of the product A is larger than the planned sales number of the product B, the price calculation unit 122 calculates the new sales price of the product B based on the frequency of calculating the new sales price of the product A. You may make it lower than the frequency of doing.

  As an example, the price calculation unit 122 makes the ratio between the frequency of calculating a new sales price and the planned number of sales the same for a plurality of products. Specifically, when the planned sale number of the product A is 10,000 and the planned sale number of the product B is 1000, the price calculation unit 122 increases the cumulative number of purchase information of the product A by 1000. A new sales price is calculated each time. The price calculation unit 122 calculates a new sales price every time the cumulative number of purchase information of the product B increases by 100.

  The price calculation unit 122 may calculate a new sales price at a different cumulative number for each type of product according to the cost of the product. For example, the price calculation unit 122 determines the frequency of increasing the sales price according to the ratio of the latest sales price to the cost of the product. The price calculation unit 122 may decrease the frequency of increasing the sales price as the ratio of the latest sales price to the cost of the product is larger.

  The price calculation unit 122 may calculate the same sales price for a plurality of purchase information when the purchase information acquisition unit 110 acquires a plurality of purchase information within a predetermined time. For example, when the price calculation unit 122 acquires purchase information indicating that a plurality of the same products are purchased, the price calculation unit 122 does not increase the sales price for each product, but the plurality of products purchased at the same time have the same sales price. And The price calculation unit 122 may calculate the same sales price for the same product placed in the purchase cart.

  The price calculation unit 122 may calculate a sales price lower than the latest sales price stored in the storage unit 124 according to the number of times the purchase information acquisition unit 110 has acquired information indicating that the purchase is canceled. . The price calculation unit 122 writes the calculated sales price in the storage unit 124. When the purchase information acquisition unit 110 acquires information indicating that the purchase is canceled after a predetermined period has elapsed since the purchase information acquisition unit 110 acquired the purchase information, It may be prohibited to calculate a sales price lower than the latest sales price stored in the storage unit 124.

  The price calculation unit 122 calculates the sales price based on, for example, a table in which the purchase information acquisition number stored in the memory is associated with the sales price. The price calculation unit 122 may calculate the sales price based on an arithmetic expression based on a function of the number of purchase information acquisitions and the sales price. The price calculation unit 122 may calculate the sales price by executing a program in which an algorithm for calculating the sales price is described.

  The price calculation unit 122 may acquire the purchase information acquisition order from the purchase information acquisition unit 110 and calculate the sales price corresponding to the purchase information acquisition order. For example, the price calculation unit 122 increases the sales price as the purchase information acquisition order increases. The price calculation unit 122 may calculate the sales price for the purchase information input from the purchase information acquisition unit 110 by reading the sales price corresponding to the purchase information acquisition order stored in the storage unit 124.

  The price calculation unit 122 may calculate the same sales price for a plurality of purchase information acquisition orders. For example, when the purchase information acquisition order belongs to the first group (for example, 1st to 10th), the price calculation unit 122 calculates the first sales price as the sales price. When the purchase information acquisition order belongs to the second group (for example, 11th to 20th) higher than the first group, the price calculation unit 122 sets the second sales price higher than the first sales price as the sales price. Is calculated.

  The storage unit 124 stores the sales price calculated by the price calculation unit 122 at a memory address corresponding to the product. The storage unit 124 may store the product name at the first address of the memory, and store price information corresponding to the product stored at the first address at the second address of the memory. The storage unit 124 may store the product name and price information in different memories. The storage unit 124 may store a selling price in association with each of a plurality of products.

  The settlement unit 130 settles the product at the sales price stored in the price storage unit 120. For example, the settlement unit 130 reads the sales price corresponding to the product determined based on the purchase information acquired by the purchase information acquisition unit 110 from the price storage unit 120 and receives the amount corresponding to the read sales price from the purchaser. Execute the process for The settlement unit 130 may make a settlement at a sales price other than the latest sales price among the sales prices stored in the price storage unit 120. The settlement unit 130 may store at which address of the memory included in the storage unit 124 the sales prices of the plurality of products sold by the product sales apparatus 100 are stored.

  Specifically, the payment unit 130 is notified from the purchase information acquisition unit 110 that the user of the terminal accessing the website has clicked the purchase button in a state where a specific product is selected from the displayed products. Then, a screen for inputting a credit card number may be displayed. When the credit card number is input, the settlement unit 130 may settle the merchandise to be sold by communicating settlement information with a credit card company server.

  The settlement unit 130 may transmit an e-mail notifying that the settlement is completed to the user who has purchased the product instead of the settlement by the credit card or together with the settlement by the credit card. The settlement unit 130 may generate an invoice to be sent to the user who purchased the product. The settlement unit 130 may store the settlement amount in association with information regarding the settled user.

  The price storage unit 120 may update the selling price to a higher price according to the number of times the settlement unit 130 has finished settlement of the product. Specifically, the purchase information acquisition unit 110 acquires payment information indicating that the payment of the product has been completed from the payment unit 130. The price storage unit 120 acquires the payment information from the purchase information acquisition unit 110. The price storage unit 120 may update the selling price every time payment information is acquired. The price storage unit 120 may update the sales price every time a predetermined number of payment information is acquired. The price storage unit 120 may acquire the payment information directly from the payment unit 130 instead of acquiring the payment information from the purchase information acquisition unit 110.

  The price display unit 140 displays the sales price stored in the price storage unit 120. The price calculation unit 122 acquires the sales price from the storage unit 124 and inputs it to the price display unit 140. The price display unit 140 displays the sales price input from the price calculation unit 122 in association with the product name.

  For example, the price display unit 140 displays the sales price in real time every time the sales price is updated. When the price display unit 140 displays the sales price in real time, the user considering the purchase of the product recognizes that the sales price is increasing while the user is considering the purchase. Therefore, the product sales apparatus 100 can prompt the user to purchase the product early.

  The price display unit 140 may display a sales price update history. Specifically, the price display unit 140 acquires from the price storage unit 120 all the updated sales prices and information indicating the time or date and time when the sales prices are updated. As an example, the price display unit 140 displays the updated time and the sales price corresponding to the time in association with each other. For example, in the price display unit 140, the horizontal axis indicates the elapsed time since the sale of the product is started, and the vertical axis displays a graph indicating the sales price at each elapsed time.

  The price display unit 140 may display that the sales price has been updated when the sales price is updated. When the selling price is updated, the price display unit 140 may transmit an e-mail indicating that the selling price has been updated to a predetermined e-mail address.

  FIG. 2 shows an example of an operation flowchart of the merchandise sales apparatus 100. When receiving the access from the terminal connected via the network 50, the merchandise sales apparatus 100 transmits information on the merchandise to be sold and displays the merchandise to be sold on the screen of the terminal (S200). Next, the product sales apparatus 100 monitors whether the user of the terminal has purchased the product (S210). Specifically, the product sales apparatus 100 monitors whether or not the user has clicked on a purchase button. The merchandise sales apparatus 100 may monitor whether or not the user clicked the purchase button of the selected merchandise after displaying a plurality of merchandise in S200.

  When the merchandise sales apparatus 100 detects that the prospective purchaser has clicked the purchase button, it performs a settlement process (S220). The merchandise sales apparatus 100 may transmit to the terminal that the payment process has been completed and display it on the screen of the terminal. When the settlement process ends, the merchandise sales apparatus 100 updates the sales price stored in the price storage unit 120 (S230).

  FIG. 3 shows another example of an operation flowchart of the commodity sales apparatus 100. Upon receiving access from a terminal connected via the network 50, the merchandise sales apparatus 100 transmits information on a plurality of products to be sold and displays a plurality of products to be sold on the screen of the terminal (S300). Next, the product sales apparatus 100 monitors whether the prospective purchaser has selected any product from a plurality of products (S310). When the merchandise sales apparatus 200 detects that the prospective purchaser has selected the merchandise, the merchandise sales apparatus 200 updates the sales price stored in the price storage unit 120 (S320). After updating the sales price, the merchandise sales apparatus 100 performs a settlement process in the settlement unit 130 (S330). The merchandise sales apparatus 100 may transmit the updated sales price to the terminal and display it on the screen of the terminal before the settlement processing is performed in the settlement unit 130.

  FIG. 4 shows another configuration example of the product sales apparatus 100 according to the present embodiment. The product sales apparatus 100 further includes a purchase schedule information acquisition unit 150 that acquires purchase schedule information indicating that purchase is planned for the product sales apparatus 100 shown in FIG. The purchase information acquisition unit 110 acquires purchase schedule information from the purchase schedule information acquisition unit 150. The price storage unit 120 updates the sales price to a higher price according to the number of times the purchase information acquisition unit 110 acquires the purchase schedule information. The purchase schedule information acquisition unit 150 is, for example, a purchase cart that temporarily stores products that the purchase planner plans to purchase.

  FIG. 5 shows an example of an operation flowchart of the commodity sales apparatus 100 shown in FIG. Upon receiving access from a terminal connected via the network 50, the merchandise sales apparatus 100 transmits information on a plurality of products to be sold and displays a plurality of products to be sold on the screen of the terminal (S400). Next, the merchandise sales apparatus 100 monitors whether or not the prospective purchaser has put any one of a plurality of merchandise into the purchase cart (S410).

  When the product sales apparatus 100 detects that the product has been put into the purchase cart, the product sales device 100 updates the sales price stored in the price storage unit 120 (S420). After the sales price is updated, the merchandise sales apparatus 100 performs a settlement process in the settlement unit 130 (S430). The merchandise sales apparatus 100 may transmit the updated sales price to the terminal and display it on the screen of the terminal before the settlement processing is performed in the settlement unit 130. The settlement unit 130 may perform the settlement process at the sales price at the time when the product is put into the cart in S410, instead of the updated sales price.

FIG. 6 shows an example of a price display screen 400 displayed on a terminal that has accessed the product sales apparatus 100. When any one of a computer, a digital television, and a mobile phone accesses the product sales apparatus 100 having a predetermined IP address via the network 50, the product sales apparatus 100 displays a price display screen 400 for the terminal. Send data corresponding to.

  In FIG. 6, the product display area 410 displays at least one of a product name, a product image, and a product description sold by the product sales apparatus 100. When the product display area 410 is clicked, the product sales apparatus 100 may determine that the clicked product has been selected and display a detailed explanation screen of the clicked product.

  The product sales apparatus 100 displays the sales price in the price display area 420 in association with each product. As an example, the product sales apparatus 100 changes the sales price displayed in the price display area 420 in real time. The merchandise sales apparatus 100 may display other information such as the number of merchandise in the price display area 420.

  The merchandise sales apparatus 100 displays a button for putting the merchandise into the purchase cart in the purchase reservation area 430. When the purchase reservation area 430 is clicked, the purchase schedule information acquisition unit 150 in the product sales apparatus 100 shown in FIG. 4 acquires the purchase schedule information of the clicked product.

  The merchandise sales apparatus 100 displays a button for purchasing a merchandise and making a payment in the purchase instruction area 440. When purchase instruction area 440 is clicked, settlement unit 130 in merchandise sales apparatus 100 displays a screen for performing a settlement process.

  FIG. 7 shows an example of a payment screen 450 displayed on the terminal that has accessed the product sales apparatus 100. The merchandise sales apparatus 100 displays at least one of the merchandise name, the merchandise image, and the merchandise description in the merchandise display area 460 in FIG. The merchandise sales apparatus 100 causes the price display area 470 to display the latest sales price that changes in real time.

  The merchandise sales apparatus 100 displays the sales price change history of the merchandise A in the price history display area 480. The merchandise sales apparatus 100 can give the user the motivation to make a quick settlement by indicating that the price will increase with the passage of time in the price history display area 480. The merchandise sales apparatus 100 displays a button for instructing the settlement of the merchandise A in the settlement instruction area 490. When the button is clicked, the settlement unit 130 executes a settlement process.

  FIG. 8 shows an example of data stored in the storage unit 124. Each time the storage unit 124 updates the sales price, the storage unit 124 sequentially stores the updated sales price at different addresses. The storage unit 124 may store the selling price and the date and time updated to the selling price in association with each other. The storage unit 124 may store the same table for each product.

  FIG. 9 shows another example of data stored in the storage unit 124. “Sales price” in FIG. 9 is the sales price of the product updated according to the purchase schedule information acquired by the purchase information acquisition unit 110. The “first individual selling price” indicates a selling price when the first user purchases a product. The “second individual sales price” indicates a sales price when the second user purchases a product. As described above, the storage unit 124 may store different sales prices in association with users of terminals that access the product sales apparatus 100.

  Specifically, the purchase information acquisition unit 110 acquires purchase information including user information related to a user who purchases a product. The user information is information unique to the user, for example, a login ID. The price storage unit 120 stores individual sales prices that are different for each user in association with the user information.

  In the example shown in FIG. 9, as the selling price increases to 0 yen, 10 yen, 20 yen, and 30 yen, the first individual selling price changes to 0 yen, 10 yen, 10 yen, and 10 yen. . In addition, the second individual selling price has been 0 yen, 0 yen, 20 yen, and 20 yen. The price storage unit 120 may determine the individual sales price of each user based on the past purchase results of the user. For example, the price storage unit 120 makes the individual sales price of a user with a large amount of past purchases lower than the individual sales price of other users.

  The price storage unit 120 stores different individual sales prices for each user, so that the sales price is updated during a predetermined period after the purchase information acquisition unit 110 acquires purchase schedule information from a specific user. Even so, the individual sales price of the user cannot be updated. For example, in the example shown in FIG. 5, if the second user purchases a product after the first user puts the product into the purchase cart, the sales price further increases after the first user puts the product into the cart. Updated. Therefore, the sales price at the time when the first user makes a settlement may be higher than the sales price recognized at the time when the first user puts in the cart.

  Therefore, the price storage unit 120 updates the individual sales price of the first user from the time when the first user puts the product into the cart until the settlement is completed, even if another user purchases the product. do not do. The merchandise sales apparatus 100 displays a “reservation” button for reserving the purchase of the merchandise, and the individual sales price of the user who clicked the “reservation” button after the “reservation” button is clicked until the settlement ends. May be maintained without updating. The price storage unit 120 may update the individual sales price to the latest sales price if the settlement does not end even after a predetermined time has elapsed since the “reservation” button was clicked. By allowing the user to reserve the price to purchase, even if a large number of users purchase products, the user can settle down and consider purchasing.

  FIG. 10 shows an example of a table showing the relationship between the cumulative number of purchase information and the sales price, which is used by the price calculation unit 122 to calculate the sales price. The price calculation unit 122 increases the sales price stored in the storage unit 124 as the cumulative number of purchase information acquired by the purchase information acquisition unit 110 increases. In FIG. 10, when the cumulative number of purchase information is 100 or less, the sales price increases by 100 yen every time the cumulative number of purchase information increases by ten.

  The price calculation unit 122 may increase the increase in the sales price stored in the storage unit 124 when the cumulative number of purchase information becomes larger than a predetermined number. For example, in FIG. 10, when the cumulative number of purchase information is greater than 100, the sales price increases by 200 yen each time the cumulative number of purchase information increases by ten.

  FIG. 11 shows an example of the relationship between the number of purchase information acquisitions and the sales price. The horizontal axis in FIG. 11 indicates the number of purchase information acquired by the purchase information acquisition unit 110. The vertical axis in FIG. 11 indicates the sales price stored in the price storage unit 120.

  In the example illustrated in FIG. 11, the sales price stored in the price storage unit 120 changes linearly according to the number of purchase information acquisitions. For example, at the start of sales when the purchase information acquisition unit 110 has not acquired purchase information, the sales price is 0 yen. When the number of purchase information acquisitions reaches 100, the selling price is 1000 yen. The example of FIG. 11 shows a case where the price of a product increases by 10 yen each time one product is sold.

  In FIG. 11, when the number of purchase information acquisitions is 100 or more, the increase rate of the sales price is increasing. Thus, after the purchase information acquisition unit 110 acquires a predetermined number of purchase information, the price storage unit 120 may change the amount of money to increase the sales price in accordance with the acquisition of purchase information. The price storage unit 120 may increase the sales price increase rate after the purchase information acquisition unit 110 acquires a predetermined number of purchase information. The price storage unit 120 can set an optimal product price according to the sales status of the product by changing the increase rate of the sales price according to the number of purchase information acquisitions.

  The purchase information acquisition unit 110 may change the rate of increase in the sales price based on the number of purchase information acquisition and the planned number of products sold. For example, the price storage unit 120 increases the increase rate of the sales price when the purchase information acquisition count reaches 50% of the planned sales volume of the product. The price storage unit 120 may further increase the increase rate of the sales price when the number of purchase information acquisition reaches 75% of the planned sales number of the product. By controlling the price storage unit 120 in this way, it is possible to sell a product whose scarce value is increased by reducing the number of remaining sales at a high price.

  FIG. 12 shows another example of the relationship between the number of purchase information acquisitions and the sales price. In the example shown in FIG. 12, the selling price increases discretely as the number of purchase information acquisitions increases. The price storage unit 120 may increase the sales price by a predetermined amount each time the purchase information acquisition number increases by a predetermined number. For example, the price storage unit 120 sets the selling price to 0 yen while the number of purchase information acquisitions is 20 or less. The price storage unit 120 increases the sales price by 250 yen each time the purchase information acquisition number increases by 20 to thereby set the sales price to 1000 yen when the purchase information acquisition number reaches 100.

  The price storage unit 120 may change the interval of the number of purchase information acquisitions that increase the sales price. For example, the price storage unit 120 may increase the sales price when the number of purchase information acquisitions reaches 20, 50, or 100. The price storage unit 120 may have a table that associates the relationship of the sales price with the number of purchase information acquisitions.

  FIG. 13 shows another example of the relationship between the number of purchase information acquisitions and the sales price. In the example shown in FIG. 13, the sales price when the purchase information acquisition number is 0 is 500 yen, and when the purchase information acquisition number reaches 100, the sales price increases to 1000 yen. In this way, the price storage unit 120 may store the initial price when the purchase information acquisition number is 0, and may increase the sales price from the initial price as the purchase information acquisition number increases.

  FIG. 14 shows another example of the relationship between the number of purchase information acquisitions and the sales price. In the example shown in FIG. 14, the sales price is maintained at 0 yen until the purchase information acquisition count reaches 50. As described above, the price storage unit 120 may maintain the sales price at 0 yen until the purchase information acquisition number reaches a predetermined number after the sale of the product is started. The price storage unit 120 may determine the cumulative purchase information acquisition number that maintains the sales price at the initial price based on the planned sales number of the product. For example, the price storage unit 120 may maintain the sales price at the initial price until the purchase information acquisition number reaches 50% of the planned sales number of the product.

  FIG. 15 shows another example of the relationship between the number of purchase information acquisitions and the sales price. In the example shown in FIG. 15, after the purchase information acquisition number reaches 100, the selling price is maintained at 1000 yen. Thus, when the purchase information acquisition number reaches a predetermined number, the price storage unit 120 may stop updating the sales price and maintain it at the predetermined price. The price storage unit 120 may determine the number of purchase information acquisitions for which the update of the sales price is stopped based on the planned sales number of the product.

  FIG. 16 shows another example of the relationship between the number of purchase information acquisitions and the sales price. In the example shown in FIG. 16, the selling price changes non-linearly with respect to the number of purchase information acquisitions. Thus, the price storage unit 120 may change the increase rate of the sales price according to the number of purchase information acquisitions. For example, the price storage unit 120 increases the increase rate of the sales price with the increase in the number of purchase information acquisition until the number of purchase information acquisition after the sale of the product reaches a predetermined N. . When the number of purchase information acquisitions is N or more, the price storage unit 120 may decrease the increase rate of the sales price as the number of purchase information acquisitions increases. The price storage unit 120 may decrease the increase rate of the sales price until the purchase information acquisition number reaches N, and increase the sales price increase rate after the purchase information acquisition number reaches N.

  The price storage unit 120 may determine the number of purchase information acquisitions for changing the increase rate of the sales price based on the planned sales number of the product. For example, the price storage unit 120 increases the increase rate of the sales price until the purchase information acquisition number reaches a predetermined ratio with respect to the planned sales number of the product. The price storage unit 120 reduces the increase rate of the sales price when the purchase information acquisition count reaches a predetermined ratio with respect to the planned sales volume of the product.

  FIG. 17 shows an example of the relationship between the elapsed time since the sale of the product and the number of purchase information acquisitions and the relationship between the elapsed time and the sales price. In the example shown in FIG. 17, the increase in the number of sales temporarily stops when 100 minutes have elapsed from the start of the sale of the product, and the number of sales increases again after the elapsed time reaches 140 minutes. ing. In addition, the selling price is monotonically increasing until the elapsed time reaches 100 minutes, but the selling price is maintained at 1000 yen between the elapsed time of 100 minutes and 140 minutes, and the selling time is sold when the elapsed time is 140 minutes. The price has dropped to 500 yen.

  As described above, the price calculation unit 122 may reduce the selling price according to the elapsed time since the purchase information acquisition unit 110 acquired the purchase information immediately before. Specifically, the price calculation unit 122 monitors the time elapsed from the date and time when the sales price stored in the storage unit 124 is updated, and the elapsed time from the date and time when the sales price is updated is determined in advance. When the time is exceeded, the selling price is reduced by a predetermined amount. The price calculation unit 122 may further reduce the sales price when a predetermined time elapses after the sales price is reduced. When the price calculation unit 122 acquires purchase information from the purchase information acquisition unit 110 after reducing the sales price, the price calculation unit 122 increases the sales price.

  For example, the price calculation unit 122 determines the sales price after the decrease to a price higher than the sales price stored in the storage unit 124 first. That is, the price calculation unit 122 may set the sales price after the decrease to a price higher than the sales price at the time when the sale of the product is started.

  The price calculation unit 122 may determine the time from when the purchase information is acquired immediately before the sales price is lowered according to any of the type of product, the planned number of products sold, and the profit margin of the product. If the product is not purchased for a specific time, the price calculation unit 122 can reduce the selling price, thereby increasing the willingness to purchase the product.

  FIG. 18 shows an example of the relationship between the number of pieces of purchase information acquired for a plurality of products and the sales price. In FIG. 18, the sales price of the product A increases nonlinearly according to the number of purchase information acquisitions. The initial selling price of the product B is 0 yen, and the selling price increases linearly according to the number of purchase information acquired. The initial sales price of the product C is 300 yen, and the sales price increases linearly according to the number of purchase information acquisitions at an increase rate lower than the increase rate of the sales price of the product B. Thus, the price storage unit 120 may update the sales price based on the relationship between the number of purchase information acquisitions and the sales price that are different for each product.

  FIG. 19 shows an example of the relationship between the elapsed time since the sale of the product and the sales price. The price display unit 140 may display a plurality of types of products in the order based on the amount of change in the sales price within a predetermined time range. For example, the price display unit 140 displays products in order starting from a product with a large increase in sales price. A product with a large increase rate in sales price is a well-sold product with a high sales frequency. Therefore, the price display unit 140 can display a product with a high sales price by displaying the product with a large increase rate in the sales price.

  In FIG. 19, the sales price history of each of the products A, B, and C is shown. As shown in FIG. 19, the increase rate of the sales price of the product differs depending on the elapsed time since the sale of the product is started and also differs depending on the type of the product.

  Therefore, the price display unit 140 may change the order in which the products are displayed when the increase rate of the sales price changes. In the example illustrated in FIG. 19, the price display unit 140 displays the product B and the product C in the order of the product A having the largest increase in sales price during the elapsed time from 10 minutes to 20 minutes. . The price display unit 140 displays the product B and the product C in the order of the product C having the largest increase in the selling price during the elapsed time from 50 minutes to 60 minutes.

  FIG. 20 shows an example of a hardware configuration of a computer 1000 according to another embodiment. The computer 1000 includes a CPU 500, a ROM 510, a RAM 520, a graphic controller 530, a display device 540, a communication interface 560, a communication controller 550, a disk controller 570, a hard disk drive 580, and a CD-ROM drive 590. The computer 1000 functions as the commodity sales apparatus 100 when the CPU 500 reads out and executes a program stored in the ROM 510.

  The CPU 500 may function as the product sales apparatus 100 by reading and executing a program stored in the hard disk drive 580 via the disk controller 570. The CPU 500 may function as the product sales apparatus 100 by reading and executing a program stored in the storage medium 600.

  Specifically, the CPU 500 functions as a purchase information acquisition unit 110, a price calculation unit 122, a settlement unit 130, and a price display unit 140 by executing a program. The CPU 500 uses the RAM 520 as the storage unit 124. The CPU 500 acquires purchase information from the outside via the communication controller 550 and the communication interface 560. For example, the communication interface 560 is connected to a network typified by the Internet, and the CPU 500 acquires purchase information transmitted from another computer connected to the network.

  Further, the CPU 500 transmits the sales price information stored in the storage unit 124 to a terminal connected via the communication controller 550 and the communication interface 560, thereby causing the terminal to display the sales price of the product.

  As an example, when communication is performed between the computer 1000 and an external computer, the CPU 500 executes a communication program loaded on the RAM 520, and based on the processing content described in the communication program, the communication controller 550 is executed. Is instructed to execute communication processing. The communication controller 550 transmits data stored in the RAM 520 to the network under the control of the CPU 500.

  The program executed by the CPU 500 may be a program for executing an application such as a game. For example, the computer 1000 functions as the product sales apparatus 100 that sells virtual products in the game by the CPU 500 executing the game program. The CPU 500 may function as a purchase information acquisition unit 110 that acquires purchase information indicating that a user who executes a game purchases a virtual product. The CPU 500 may function as the price calculation unit 122 that updates the price of the virtual product to a higher price based on the purchase information. The RAM 520 may function as the storage unit 124 that stores the latest price of a virtual product.

  As described above, when selling a plurality of identical products, the product sales apparatus 100 according to the embodiment of the present invention sells products according to the number of purchased items or the number of times an intention to purchase is indicated. The price can be increased. As a result, the merchandise sales apparatus 100 can provide a motivation to purchase a merchandise quickly to a user who has viewed a website that sells merchandise, and therefore can promote sales of the merchandise.

  In addition, when selling a large amount of products with the same specifications as in the sale of digital content, by selling the products with the product sales apparatus 100, the user can easily purchase at the beginning of the sale like freeware, and Since the sales price can be increased as the product becomes more known, the profit gradually increases. Therefore, the creator of digital content can recover the development cost.

  In particular, since the product sales apparatus 100 according to the embodiment of the present invention stores the latest sales price in a memory and updates the sales price in real time according to the number of purchased products, a plurality of users can use the same product in a short period of time. Even when purchasing the product, the selling price can be promptly updated.

  Furthermore, the product sales apparatus 100 according to the embodiment of the present invention can determine the frequency of updating the sales price and the amount of money to increase the sales price according to the planned number of products sold and the cost of the product.

  As mentioned above, although this invention was demonstrated using embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment. It will be apparent to those skilled in the art that various modifications or improvements can be added to the above-described embodiment. It is apparent from the scope of the claims that the embodiments added with such changes or improvements can be included in the technical scope of the present invention.

  The order of execution of each process such as operations, procedures, steps, and stages in the apparatus, system, program, and method shown in the claims, the description, and the drawings is particularly “before” or “prior to”. It should be noted that the output can be realized in any order unless the output of the previous process is used in the subsequent process. Regarding the operation flow in the claims, the description, and the drawings, even if it is described using “first”, “next”, etc. for convenience, it means that it is essential to carry out in this order. It is not a thing.

  50 network, 100 product sales apparatus, 110 purchase information acquisition unit, 120 price storage unit, 122 price calculation unit, 124 storage unit, 130 settlement unit, 140 price display unit, 150 purchase schedule information acquisition unit, 500 CPU, 510 ROM, 520 RAM, 530 graphic controller, 540 display device, 550 communication controller, 560 communication interface, 570 disk controller, 580 hard disk drive, 590 CD-ROM drive, 600 storage medium, 1000 computer

Claims (12)

A purchase information acquisition unit for acquiring purchase information related to the purchase of the product;
A price storage unit for storing a selling price of the product;
A settlement unit that settles the product at the sales price,
The said price memory | storage part is a goods sales apparatus which updates the said sales price to a higher price according to the frequency | count that the said purchase information acquisition part acquired the said purchase information. The purchase information acquisition unit acquires payment information indicating that payment of the product has been completed from the payment unit,
The product sales apparatus according to claim 1, wherein the price storage unit updates the sales price to a higher price according to the number of times the purchase information acquisition unit acquires the payment information. A purchase schedule information acquisition unit for acquiring purchase schedule information indicating that purchase is planned;
The purchase information acquisition unit acquires the purchase schedule information,
The commodity sales apparatus according to claim 1, wherein the price storage unit updates the sales price to a higher price according to the number of times the purchase information acquisition unit acquires the purchase schedule information. The purchase information acquisition unit stores a purchase information acquisition order that increases each time the purchase information is acquired;
4. The commodity sales apparatus according to claim 1, wherein the price storage unit updates the sales price based on the purchase information acquisition order. 5. The purchase information acquisition unit acquires the purchase information including user information related to a user who purchases the product,
The commodity sales apparatus according to any one of claims 1 to 4, wherein the price storage unit stores an individual sales price corresponding to the user information.   6. The commodity sales apparatus according to claim 5, wherein the price storage unit does not update the individual sales price when the sales price is updated during a predetermined period. The price storage unit
A price calculation unit that calculates the sales price when the cumulative number of times the purchase information acquisition unit has acquired the purchase information reaches a predetermined number of times;
The product sales apparatus according to any one of claims 1 to 6, further comprising a storage unit that stores the sales price calculated by the price calculation unit.   8. The product sales apparatus according to claim 7, wherein the price calculation unit reduces the sales price according to an elapsed time since the purchase information acquisition unit acquired the purchase information immediately before. A price display unit for displaying the sales price stored in the price storage unit;
The price storage unit stores an update history of the sales price in association with a price update time when the price storage unit updated the sales price,
9. The commodity sales apparatus according to claim 1, wherein the price display unit displays the price update time and the update history of the sales price in association with each other.   The merchandise sales apparatus according to claim 9, wherein the price display unit displays a plurality of types of merchandise in an order based on a change amount of the sales price within a predetermined time range. Get purchase information related to product purchases,
Remember the sales price of the product,
Settle the product at the selling price,
A product sales method for updating the sales price to a higher price in accordance with the purchase information. On the computer,
To get purchase information related to product purchases,
A procedure for storing the selling price of the product;
A procedure for settlement of the product at the selling price;
A program for causing the sales price to be updated to a higher price in accordance with the purchase information.