JP2012118287A - Content advertisement system in time between karaoke performance music pieces - Google Patents

Abstract

PROBLEM TO BE SOLVED: To promote the use of content that is not frequently used by increasing the recognition degree of the content installed in the karaoke device, and to further enjoy the karaoke user.
A content execution frequency totaling unit 45 totals the execution frequency of each content, and a content advertisement information output determining unit 46 compares the total execution frequency of each content with a specified value. Then, it is determined that the advertisement information is output for the content whose execution frequency is equal to or less than the specified value, and the content advertisement information output control unit 47 outputs the advertisement information of the content whose execution frequency is equal to or less than the specified value.
[Selection] Figure 1

Description

  The present invention relates to a system in which a plurality of contents that can be used by a user are mounted and advertisement information of each content can be output between songs that are not played karaoke.

  In recent years, karaoke equipment is not only used for karaoke performance, but also includes various contents such as nationwide ranking of singing scores, singing recordings, fortune-telling, games, etc., so that users can be entertained. (For example, refer to Patent Document 1).

  In addition, various information such as new song information, event holding information, etc., when performance reservations are not made or between the end of the performance of one song and the start of the performance of the next song (so-called song interval) Simple advertisements can be displayed (see, for example, Patent Document 2).

JP 2003-108161 A JP 2005-215305 A

  As described above, even though various contents can be used in the karaoke apparatus, the main purpose of the user is to sing with accompaniment of karaoke performance, and the use frequency of contents such as games is low. It is. In this case, the content cannot be achieved even though the content is loaded to entertain the user. As one of the reasons for the low frequency of content usage, even if the user does not recognize that the content is installed in the karaoke device, or the user is aware that the content is installed It is possible that they do not recognize whether there is any content.

  Therefore, in order to promote the use of content, it is necessary to advertise the content and inform the user that the content is loaded. However, it is not necessary to advertise content in the dark clouds, and it is particularly effective to advertise content that has a low level of user awareness, that is, content that is not frequently used.

  The present invention has been proposed in view of the above-described circumstances, and by increasing the recognition of the content installed in the karaoke device, the use of content that is used less frequently is promoted, making karaoke users even more enjoyable. It is an object to provide a content advertisement system between karaoke performance songs that can be played.

  The content advertisement system between karaoke performance songs of the present invention has the following features in order to achieve the above-described object. In other words, the content advertisement system between karaoke performance songs of the present invention is a system that is equipped with a plurality of contents that can be used by the user and that can output advertisement information of each content between songs that are not karaoke performance. The content execution frequency totaling means, the content advertisement information database, the content advertisement information output determining means, and the content advertisement information output control means are provided.

  The content execution frequency totaling unit is a unit for totaling the execution frequency of each content. The content advertisement information database is a database for storing advertisement information of each content. The content advertisement information output determination means is a means for comparing the execution frequency of each content with a specified value and determining that the advertisement information is output for content whose execution frequency is equal to or less than the specified value. The content advertisement information output control means is means for outputting the advertisement information stored in the content advertisement information database for the content determined to output the advertisement information.

  In the content advertisement system between karaoke performance songs having such a configuration, the execution frequency of each content is totaled by the content execution frequency totaling means. Then, the content advertisement information output determining means compares the aggregated execution frequency of each content with a specified value, and determines that the advertisement information is output for content whose execution frequency is equal to or less than the specified value. The content advertisement information database stores advertisement information of each content, and the content advertisement information output control means determines that the execution frequency is the content not more than the specified value and the advertisement information is output. For content, output advertising information between songs. The advertisement information is displayed on the display device as an advertisement video, and is generated from the speaker as advertisement sound.

  Moreover, in the content advertisement system between karaoke performance music which consists of the structure mentioned above, it is preferable to further provide an advertisement information output frequency totaling means. The advertisement information output frequency counting means is a means for counting the output frequency of each advertisement information. And even if the content advertisement information output determination means is the content for which the execution frequency of each content is determined to be less than or equal to the specified value, the content advertisement information output determination means It is not determined to output the advertisement information.

  In the content advertisement system between karaoke performances having such a configuration, the output frequency of the advertisement information of the content is totaled by the advertisement information output frequency counting means. Then, the content advertisement information output determination unit prevents the advertisement information of the content from being output even if the execution frequency is equal to or less than the specified value for the content whose aggregate value of the output frequency of the advertisement information is equal to or more than the specified value. .

  According to the content advertising system between karaoke performance songs of the present invention, when content execution frequency is less than a specified value, advertisement information of the content is output between songs, so recognition of content that is used infrequently is low. The use can be promoted at a higher level, and it becomes possible to further entertain karaoke users. In other words, content that is not well recognized by the user is automatically recognized, and advertisement video and audio of the content are selectively output between songs, thereby increasing the awareness of the content and promoting its use. It becomes possible to plan.

  In addition, for content whose advertising information output frequency is more than the specified value, even if the usage frequency is low, if it is configured to prevent further output of advertising information, content with low advertising effectiveness will be Since no useless advertisement is performed, it is possible to further enhance the advertising effect of the content. In other words, content that is not promoted even though an operation to raise awareness is originally determined to be unpopular content, which eliminates the need for unnecessary advertisements. It becomes possible to raise.

The block diagram which shows the principal part of the content advertisement system between the karaoke performance music which concerns on embodiment of this invention. The block diagram which shows the structure of the content advertisement system between the karaoke performance music which concerns on embodiment of this invention. The conceptual diagram which shows the structure of the execution frequency management table classified by content. The conceptual diagram which shows the structure of an advertisement information output frequency management table. 5 is a flowchart illustrating content execution frequency addition processing according to the first embodiment. 5 is a flowchart illustrating an advertisement information output determination process according to the first embodiment. 5 is a flowchart illustrating advertisement information output processing according to the first embodiment. 10 is a flowchart illustrating content execution frequency addition processing according to the second embodiment. 10 is a flowchart illustrating an advertisement information output frequency addition process according to the second embodiment. 10 is a flowchart illustrating an advertisement information output determination process according to the second embodiment. 10 is a flowchart illustrating advertisement information output processing according to the second embodiment.

  Hereinafter, an embodiment of a content advertising system (hereinafter abbreviated as a content advertising system) between karaoke performance songs of the present invention will be described with reference to the drawings. 1 to 3 show a content advertisement system according to an embodiment of the present invention. FIG. 1 is a block diagram showing a main part of the content advertisement system. FIG. 2 is a block diagram showing a configuration of the content advertisement system. Is a conceptual diagram showing the configuration of the content-specific execution frequency management table, and FIG. 4 is a conceptual diagram showing the configuration of the advertisement information output frequency management table. 5 to 7 are flowcharts showing the control processing of the first embodiment, and FIGS. 8 to 11 are flowcharts showing the control processing of the second embodiment.

<System overview>
A content advertising system 10 according to an embodiment of the present invention includes, for example, a karaoke performance terminal on which various contents such as a nationwide ranking of singing scores, singing recording, fortune-telling, and a game are mounted, as shown in FIGS. The advertisement video of each content is displayed on the display device 25 and the advertisement sound is generated from the speaker 23 between the songs for which the karaoke performance is not performed. The content advertisement system 10 includes means for executing content, means for outputting content advertisement information, and means for receiving content advertisement information, in addition to the means for performing karaoke performance. I have. The content advertisement information is video data and audio data for advertising content, and each content includes one or both data.

  As shown in FIGS. 1 and 2, the means for executing the content includes a content database (content DB) 35c, charging / non-charging setting means 41, content selection means 42, charging processing means 43, content And execution means 44. The means for outputting content advertisement information includes a content execution frequency totaling means 45, a content-specific execution frequency management table (content-specific execution frequency management T) 35e, a content advertisement information database (content advertisement information DB) 35d, , The content advertisement information output determination means 46 and the content advertisement information output control means 47, and further includes an advertisement information output frequency totaling means 48 and an advertisement information output frequency management table (advertisement information output frequency management table T) 35f. May be. The means for receiving the content advertisement information includes content advertisement information acquisition means 36.

<Content database>
The content database 35c is a database that stores a plurality of content data that can be executed by the karaoke performance terminal 21, and stores, for example, content data such as nationwide rankings of singing scores, song recordings, fortune-telling, and games. The content data may be stored in advance in the content database 35c, or may be downloaded as appropriate by communicating with the karaoke server 50. In addition, the content database 35c can add new content data, delete unnecessary content data, or upgrade the version as appropriate.

<Billing / non-billing setting means>
The billing / non-billing setting means 41 includes a program for setting whether or not to charge each content, and a fee for charging, etc., and the service personnel etc. perform predetermined operations to input information. Based on this, charging / non-charging and a charge can be set for each content.

<Content selection means>
The content selection means 42 includes a program for selecting a content desired by the user from the content database 35c based on the input information when the karaoke user performs a predetermined operation. The selection input of the content by the karaoke user is performed by, for example, an icon operation on an input / output display unit (not shown) of the karaoke remote controller 22.

<Billing processing means>
The billing processing means 43 comprises a program for performing billing processing for the selected content, and processing for collecting a fee set for each content (including a free case) is performed. The collection of the content fee is managed by a management server (not shown) that manages a plurality of karaoke performance terminals 21, and a payment request may be made when the user leaves the store, or the store manager (store manager) ), Or by using a fee collection system (billing box or the like) attached to the karaoke performance terminal 21 when the content is executed, payment by cash or a prepaid card may be performed.

<Content execution means>
The content execution unit 44 is a program for calling and executing the content selected by the content selection unit 42 and subjected to the charging process by the charging processing unit 43 from the content database 35c. Depending on the type of content executed by the content execution means 44, the device used is different. For example, for games and fortune-telling, contents are executed using an input / output display unit (not shown) of the karaoke remote control device 22, and singing recording is a CD deck, a DVD deck or the like provided along with the karaoke performance terminal 21. (Not shown), and the nationwide ranking of the singing score value is executed using the function of the karaoke server 50 connected to the network.

<Content execution frequency totaling means / Content-specific execution frequency management table>
The content execution frequency totaling unit 45 includes a program for totaling the execution frequency each time each content is executed, and the total result is managed in the content-specific execution frequency management table 35e. The content-specific execution frequency management table 35e is stored in the HDD 35. As shown in FIG. 3, the content ID, specified value (execution frequency reference value), execution frequency, and advertisement output flag are associated with each content. It is configured.

<Content advertising information database>
The content advertisement information database 35d is a database that stores advertisement information of each content. In the present embodiment, the content advertisement information database 35d acquires content advertisement information transmitted from the karaoke server 50 by the content advertisement information acquisition unit 36, thereby providing content. An advertisement information database 35d is constructed.

<Content advertisement information output judging means>
The content advertisement information output determination means 46 is composed of a program for comparing the execution frequency of each content with a specified value and determining that the advertisement information is output for content whose execution frequency is equal to or less than the specified value. That is, the content advertisement information output determination unit 46 refers to the content-specific execution frequency management table 35e and sets an advertisement output flag for outputting advertisement information for content whose execution frequency is equal to or less than a specified value. The specified value in the content-specific execution frequency management table 35e is set based on the input information when a service person performs a predetermined operation. However, a uniform value is set for all contents. Alternatively, an individual value may be set for each content. Further, instead of setting a prescribed value, an advertisement output flag may be set for a predetermined number of contents with a low execution frequency.

<Content advertisement information output control means>
The content advertisement information output control means 47 outputs the advertisement information stored in the content advertisement information database 35d for the content that has been determined to output the advertisement information (the content for which the advertisement output flag is set). Consists of programs. That is, the content advertisement information output control means 47 refers to the content-specific execution frequency management table 35e and calls the advertisement information from the content advertisement information database 35d for the content for which the advertisement output flag is set, and outputs it between the songs. Control. The output of the advertisement information is to display an advertisement video on the display device 25 or to generate an advertisement sound from the speaker 23.

  In addition, even if the execution frequency of each content is less than or equal to a specified value, for content whose aggregate frequency of output frequency of advertisement information is greater than or equal to the specified value, a determination that the advertisement information of the content is not output is determined It is good. That is, for the content whose advertisement information output frequency is equal to or higher than the specified value, the advertisement information is not further output even if the usage frequency is low. It is the function of the video playback control means 40 that directly controls the display device 25 to output the advertising information, and the music playback control means generates the advertising sound from the speaker 23 by directly controlling the mixing amplifier 26. 39.

<Advertisement information output frequency aggregation means / Advertisement information output frequency management table>
The advertisement information output frequency totaling means 48 comprises a program for totalizing the output frequency each time each advertisement information is output, and the total result is managed in the advertisement information output frequency management table 35f. The content-specific execution frequency management table 35e is stored in the HDD 35. As shown in FIG. 4, the content ID, the output frequency, and the determination flag are associated with each content. The determination flag is a flag indicating that the advertisement information is not output for the content even if the advertisement output flag is set in the content-specific execution frequency management table 35e.

<Content advertisement information acquisition means>
The content advertisement information acquisition unit 36 includes a program for acquiring content advertisement information transmitted from the karaoke server 50. The content advertisement information acquired by the content advertisement information acquisition means 36 is stored in the content advertisement information database 35d.

<Content advertising system>
As shown in FIG. 2, the content advertisement system 10 according to the embodiment of the present invention includes a karaoke performance terminal 21, a karaoke remote control device 22, a speaker 23, a mixing amplifier 26, a microphone 24, and a display device 25.

<Karaoke remote control device>
The karaoke remote control device 22 has a user interface function, and transmits / receives data to / from the transmission / reception means of the karaoke performance terminal 21 by a wired method or a wireless method. The karaoke remote control device 22 includes a storage unit (not shown) including a program functioning as a music search unit 22a, a music index database 22b, an electronic circuit and program for transmitting and receiving data, a flash memory, and the like. A music selection operation or the like is performed by operating switches attached to the karaoke remote controller 22 or various icons displayed on an input / output display unit (not shown).
<Music search means / music index database>
The music search means 22a includes a program for searching for music by referring to the music index database 22b based on a user instruction. The music index database 22b is a database describing attribute information of karaoke music used for performance at the karaoke performance terminal 21. For example, the music number, song name, singer name, lyrics of the singing part, popular season, music This includes various attribute information such as genre classification and whether or not it is a duet song.

<Microphone>
The microphone 24 is a device for inputting singing voice. The singing voice signal input from the microphone 24 is mixed and amplified by the mixing amplifier 26 with the performance voice signal sent from the music reproduction control means 39 and output to the speaker 23. Note that the audio input signal from the microphone 24 may be digitally converted by an A / D converter (not shown) and used for scoring in the singing scoring means.

<Display device>
The display device 25 is a device for displaying a background video, lyrics telop, advertisement video, and the like related to karaoke music, and is configured by a liquid crystal display, for example.

<Karaoke performance terminal>
As shown in FIG. 2, the karaoke performance terminal 21 includes a network transmission / reception means 31, a central control means 32, a ROM 33, a RAM 34, an HDD 35, a local transmission / reception means 37, a reservation management means 38, a music reproduction control means 39, and a video reproduction control means 40. It has. Furthermore, in the present embodiment, as described above, as means for executing content, the content database 35c, charging / non-charging setting means 41, content selection means 42, charging processing means 43, and content execution means 44, and as means for outputting content advertisement information, content execution frequency totaling means 45, content-specific execution frequency management table 35e, content advertisement information database 35d, content advertisement information output determining means 46, The content advertisement information output control means 47, the advertisement information output frequency counting means 48, and the advertisement information output frequency management table 35f are provided, and the content advertisement information acquisition means 36 is provided as means for receiving the content advertisement information. ing.

<Central control means>
The central control means 32 is a means for comprehensively controlling the karaoke performance terminal 21 and is composed of, for example, a CPU and its peripheral devices. When the CPU or the like operates according to a program stored in the ROM 33 or the like, The control function can be demonstrated.

<ROM / RAM>
The ROM 33 is a device for storing program data and numerical data for controlling each device constituting the karaoke performance terminal 21, and is configured by a semiconductor memory, for example. The RAM 34 functions as a temporary storage area for temporarily storing programs and various data, and is composed of, for example, a semiconductor memory. Note that the virtual RAM 34 may be configured using a hard disk storage device or the like instead of configuring the RAM 34 with a physical semiconductor memory. In the present embodiment, a reservation queue 34 a is stored in the RAM 34. Note that the reservation queue 34a is a data table in which music IDs are arranged in order of performance for karaoke music reserved for music selection, and other identification data such as a user ID of the music selector may be linked. is there.

<HDD>
The HDD 35 functions as a mass storage device, and stores a music database 35a, a video database 35b, a content database 35c, a content advertisement information database 35d, a content-specific execution frequency management table 35e, and an advertisement information output frequency management table 35f. Yes. Note that a mass storage device such as a DVD capable of rewriting data may be used instead of the HDD 35 or together with the HDD 35.

<Music database / video database>
The music database 35a is a database configured in association with music IDs for music data configured by synchronizing performance data (MIDI (registered trademark) data) and lyrics rendering data. The performance data is digital data for controlling the performance of each music piece, and the lyric rendering data includes display timing data and color change data of lyric characters synchronized with the performance. The video database 35b is a database that stores a predetermined number of background videos that are displayed as defaults corresponding to karaoke songs to be played as video files corresponding to the song IDs of the karaoke songs.

<Transmitting / receiving means>
The network transmission / reception means 31 includes an electronic circuit and a program for transmitting / receiving data to / from the karaoke server 50. The local transmission / reception means 37 includes an electronic circuit and a program for transmitting / receiving data between the karaoke performance terminal 21 and the karaoke remote control device 22. In this embodiment, data transmission / reception is performed between the karaoke performance terminal 21 and the karaoke remote control device 22 by infrared communication.

<Reservation management means>
The reservation management means 38 generates a reservation queue 34a by arranging the music IDs selected by the user using the function of the music search means 22a in the order of performance, and stores and manages this reservation queue 34a in the RAM 34. Consists of programs.

<Music playback control means>
The music reproduction control means 39 is an electronic circuit for digitally reproducing the sound source data based on the performance data extracted from the music database 35a based on the music ID and converting it to analog and outputting it to the mixing amplifier 26. As described above, the mixing amplifier 26 mixes the singer's singing voice signal input from the microphone 24 and the performance voice signal sent from the music reproduction control means 39, and amplifies the signal by the amplifier function to produce the speaker 23. It is a device for outputting more. In addition, the music playback control means 39 of this embodiment has a function of outputting advertisement sound to the mixing amplifier 26.

<Video playback control means>
When playing the karaoke music, the video playback control means 40 uses the background video data of the karaoke music extracted from the video database 35b and the lyric characters generated based on the lyric rendering data included in the performance data. It consists of a program for outputting to the display device 25 in synchronization with performance data of karaoke music. Further, the video reproduction control means 40 of the present embodiment has a function of outputting advertisement video to the display device 25.

<Control processing / Example 1>
The control process according to the first embodiment controls the display of advertisement information according to the execution frequency of each content, and includes a content execution frequency addition process, an advertisement information output determination process, and an advertisement information output process.

  In the content execution frequency addition process of the first embodiment, as shown in FIG. 5, when content is executed (S1-1), the content execution frequency management table 35e uses the function of the content execution frequency totaling unit 45 to “1” is added to the content execution frequency (S1-2).

  Further, in the advertisement information output determination process of the first embodiment, as shown in FIG. 6, the function of the content advertisement information output determination means 46 refers to the content execution frequency management table 35e and defines the execution frequency of the content. The value is compared (S1-3). Then, it is determined whether or not the execution frequency of the content is equal to or less than a specified value (S1-4). If the execution frequency is equal to or less than the specified value, the advertisement output flag of the content is set in the content-specific execution frequency management table 35e. Stand up (S1-5). On the other hand, if the execution frequency exceeds the specified value, it is not necessary to display the advertisement information, so the advertisement output flag of the content is removed (S1-6).

  Further, in the advertisement information output process of the first embodiment, as shown in FIG. 7, it is determined by the function of the content advertisement information output control means 47 whether there is any content for which an advertisement output flag is set (S1-7). ) If there is content for which an advertisement output flag is set, the advertisement information of the content is called from the content advertisement information database 35d and output between songs (S1-8). Note that the term “between songs” means that there is no performance reservation, or the interval between the end of the performance of one musical piece and the start of the performance of the next musical piece (the same applies to the second embodiment). .

<Control processing / Example 2>
The control process of the second embodiment controls the display of advertisement information according to the execution frequency of each content and the output frequency of each advertisement information. The content execution frequency addition process, the advertisement information output frequency addition process, It consists of an advertisement information output determination process and an advertisement information output process.

  In the content execution frequency addition process of the second embodiment, as shown in FIG. 8, when content is executed (S2-1), the function of the content execution frequency totaling unit 45 causes the content execution frequency management table 35e to “1” is added to the content execution frequency (S2-2).

  In addition, in the advertisement information output frequency addition process of the second embodiment, as shown in FIG. 9, when advertisement information is output (S2-3), the function of the advertisement information output frequency totaling unit 48 performs the content-based execution frequency management. In the table 35e, “1” is added to the output frequency of the advertisement information of the content (S2-4).

  Further, in the advertisement information output determination process of the second embodiment, as shown in FIG. 10, the content advertisement information output determination unit 46 refers to the content-specific execution frequency management table 35e and defines the execution frequency of the content. The value is compared (S2-5). Then, it is determined whether or not the execution frequency of the content is equal to or less than a specified value (S2-6). If the execution frequency exceeds the specified value, there is no need to display advertisement information. The output flag is removed (S2-10).

  On the other hand, when the execution frequency is equal to or less than the specified value, the output frequency management table 35f is further referred to and the output frequency of the advertisement information of the content is compared with the specified value (S2-7). Then, it is determined whether or not the output frequency of the advertisement information of the content is equal to or higher than a specified value (S2-8). If the output frequency is less than the specified value, the content advertisement is displayed in the content-specific execution frequency management table 35e. An output flag is set (S2-9). If the output frequency of the advertisement information is equal to or higher than the specified value, the advertisement output flag of the content is removed because there is a high possibility that displaying the advertisement information will not be effective (S2-10).

  In the advertisement information output process of the second embodiment, as shown in FIG. 11, it is determined by the function of the content advertisement information output control means 47 whether or not there is a content for which an advertisement output flag is set (S2-11). When there is a content for which an advertisement output flag is set, the advertisement information of the content is called from the content advertisement information database 35d and output between songs (S2-12).

<Other embodiments>
The devices and means constituting the system of the present invention and its peripheral devices are not limited to those described above, and only the necessary devices and means are configured according to the purpose of use, or other devices and means are appropriately added. Can be. Further, each unit may be configured as a unit in which a plurality of functions are integrated, instead of being configured separately. Furthermore, the karaoke performance terminal 21 may be operated alone instead of being connected to the karaoke server 50 via a network.

DESCRIPTION OF SYMBOLS 10 Content advertisement system 21 Karaoke performance terminal 22 Karaoke remote control apparatus 22a Music search means 22b Music index database 23 Speaker 24 Microphone 25 Display apparatus 26 Mixing amplifier 31 Network transmission / reception means 32 Central control means 33 ROM
34 RAM
34a Reservation queue 35 HDD
35a Music database 35b Video database 35c Content database 35d Content advertisement information database 35e Content execution frequency management table 35f Advertisement information output frequency management table 36 Content advertisement information acquisition means 37 Local transmission / reception means 38 Reservation management means 39 Music playback control means 40 Video playback Control means 41 Charge / non-charge setting means 42 Content selection means 43 Charge processing means 44 Content execution means 45 Content execution frequency counting means 46 Content advertisement information output determination means 47 Content advertisement information output control means 48 Advertisement information output frequency counting means 50 Karaoke server

Claims (2)

A system that can output advertisement information of each content between songs that are loaded with a plurality of content that can be used by a user and that is not performed karaoke performance,
A content execution frequency totaling means, a content advertisement information database, a content advertisement information output determining means, and a content advertisement information output control means,
The content execution frequency counting means totals the execution frequency of each content,
The content advertisement information database stores advertisement information of each content,
The content advertisement information output determination means compares the execution frequency of each content with a specified value, determines that the advertisement information is output for content whose execution frequency is equal to or less than a specified value,
The content advertisement information output control means outputs the advertisement information stored in the content advertisement information database for the content that has been determined to output the advertisement information.
Content advertising system between karaoke performances. It further includes an advertising information output frequency counting means,
The advertisement information output frequency counting means totals the output frequency of each advertisement information,
Even if the content advertisement information output determination means is content for which the execution frequency of each content is determined to be less than or equal to a specified value, the content advertisement information output determination means Do not determine whether to output content advertisement information,
The content advertisement system between karaoke performance music of Claim 1 characterized by the above-mentioned.

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