JP2012064144A - Relay server and advertisement distribution system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a relay server capable of reducing a dependency on an advertisement distribution server.SOLUTION: The relay server 20 used in an advertisement distribution system 1 where electronic advertisements distributed from an advertisement server 15 are displayed on an electronic book terminal 10 includes an acquisition part for acquiring advertisement integration information including at least either of electronic advertisement information indicating electronic advertisements and advertisement related information associated with the electronic advertisements, and a transmission part for transmitting the advertisement integration information acquired by the acquisition part to the electronic book terminal 10, upon receiving an advertisement distribution request form the electronic book terminal 10 as a trigger. By this manner, the relay server 20 capable of reducing the dependency on the advertisement server 15 can be implemented in the advertisement distribution system 1 for making the electronic book terminal 10 display advertisements distributed from the advertisement server 15.

Description

  The present invention relates to a relay server and an advertisement distribution system capable of reducing dependency on an advertisement distribution server in an advertisement distribution system that displays an advertisement distributed from an advertisement distribution server on a terminal device.

  In recent years, works such as books have been digitized and distributed on the market in the same form as software. In addition, the Internet is widespread all over the world, and users can acquire various information via the Internet using a terminal such as a personal computer. Therefore, services for providing electronic book content to users via the Internet are being implemented. In such an electronic book service, advertisements (advertisement data) such as image data and text data are distributed together with content data.

  Furthermore, in advertisement distribution, distribution by domain (distribution only to users accessing from the ac.jp domain, etc.), distribution by OS (distribution only to people accessing by UNIX (registered trademark) or Windows (registered trademark) NT) In addition, it is also distributed by area by reading the access point long-distance telephone number. Such a technique is disclosed in Patent Document 1.

  The advertising system of Patent Document 1 distributes an advertising web to a suitable site by referring to a predetermined database based on at least one of a designated advertising period, advertising area, advertising target, and advertising concept, and the site is carried. It is intended to be provided to telephone operators.

Japanese Patent Laid-Open No. 2002-209269 (published on April 12, 2002)

  However, Patent Document 1 has the following problems.

  In general, an HTML language with a content “an image of this space goes to another server reading” is pasted on an advertisement space such as a web page. For this reason, the browser of the user who once accessed the content server accesses the advertisement distribution server, which is a server for distributing advertisements, and reads out the image regarding the image of the advertisement space. In this regard, the advertisement distribution system of Patent Document 1 moves to the advertiser's content by clicking the advertisement on the website, so that the advertisement A is arranged on one site and the advertisement B is arranged on another site. This is related to a technique for distributing advertisement webs to suitable sites.

  Therefore, in the advertisement distribution system of Patent Document 1, when an advertisement distribution server is replaced with another advertisement distribution server after distributing a certain advertisement, when the user clicks on the advertisement on the website, the changed advertisement distribution server Can not access. In other words, the conventional advertisement distribution system is highly dependent on the advertisement distribution system, and when the advertisement distribution server is replaced, it is necessary to change the address of the old advertisement distribution server to the address of the new advertisement distribution server. The result was an excessive burden.

  The present invention has been made to solve the above problems, and an object of the present invention is to reduce dependence on an advertisement distribution server in an advertisement distribution system that displays an advertisement distributed from the advertisement distribution server on a terminal device. Another object of the present invention is to provide a relay server and an advertisement distribution system that can be used.

  In order to solve the above problems, a relay server according to the present invention is a relay server used in an advertisement distribution system for displaying an electronic advertisement distributed from an advertisement distribution server on a terminal device. The acquisition unit that acquires the advertisement integrated information including at least one of the advertisement information and the advertisement related information associated with the electronic advertisement, and the acquisition unit that has acquired the advertisement delivery request from the terminal device as a trigger Transmitting means for transmitting the advertisement integrated information to the terminal device.

  In order to solve the above problems, an advertisement distribution system according to the present invention is an advertisement distribution system for displaying an electronic advertisement distributed from an advertisement distribution server on a terminal device, and an advertisement distribution server for distributing an electronic advertisement; A terminal device for displaying the electronic advertisement to be distributed; an acquisition means for acquiring integrated advertisement information including at least one of electronic advertisement information indicating the electronic advertisement and advertisement-related information associated with the electronic advertisement; and the terminal device And a relay server including a transmission unit that transmits the advertisement integrated information acquired by the acquisition unit to the terminal device, triggered by receiving an advertisement distribution request from the terminal.

  In a conventional advertisement distribution system, when an advertisement is displayed on a terminal device, an electronic advertisement is directly transmitted from the advertisement distribution server to the terminal device. Therefore, in the conventional advertisement distribution system, the dependency on the advertisement distribution server becomes high, and when the advertisement distribution server is replaced, the trouble of changing the address of the old advertisement distribution server to the address of the new advertisement distribution server, An excessive burden was placed on the user, such as the need to change the implementation of the terminal device.

  In this regard, in the present invention, the relay server is provided in the advertisement distribution system that displays the electronic advertisement distributed from the advertisement distribution server on the terminal device. In the relay server, the acquisition means acquires advertisement integrated information including at least one of electronic advertisement information indicating an electronic advertisement and advertisement-related information associated with the electronic advertisement. And it is the structure which transmits the advertisement integrated information which the acquisition means acquired to the terminal device triggered by having received the advertisement delivery request from the terminal device.

  Therefore, the terminal device can acquire the advertisement integrated information transmitted from the transmission means of the relay server, and the advertisement integrated information includes the electronic advertisement information indicating the electronic advertisement and the advertisement associated with the electronic advertisement. At least one of the information is included. Thereby, the terminal device can display an electronic advertisement based on the advertisement integrated information transmitted from the relay server. That is, since the terminal device can acquire the advertisement integrated information from the relay server instead of the conventional advertisement distribution server and display the electronic advertisement based on the acquired advertisement integrated information. The dependency on the server can be reduced.

  Therefore, when the advertisement distribution server is replaced, by appropriately changing the advertisement integration information in the relay server, the advertisement can be suitably put in and out (distributed) from the advertisement distribution server managed for each advertising business. it can. At this time, it is not necessary to change the implementation on the terminal device side.

  Furthermore, even when there are a plurality of advertisement distribution servers, by appropriately changing the advertisement integration information on the relay server side, advertisements are suitably put in and out (distributed) from the advertisement distribution server managed for each advertising business owner. be able to.

  In addition, the operator of the conventional advertisement distribution system can only provide information such as the advertisement display status (number of times displayed, identification of frequently displayed advertisements, etc.) or click-through status only to the advertisement distribution server that is an external server. Was obtainable from. In that case, if the relationship with the owner of the advertisement distribution server (for example, the advertising company) is not good, the information cannot be obtained.

  In this regard, by using the relay server according to the present invention, the terminal device can display an electronic advertisement based on the advertisement integrated information transmitted from the relay server. For this reason, since the information such as the advertisement display status and the click-through status can be known from the relay server, the operator of the advertisement distribution system using the relay server according to the present invention is informed of the access status to the relay server. Based on this, it is possible to freely know the status of advertisement display.

  As described above, the relay server according to the present invention realizes an effect that the dependency on the advertisement distribution server can be reduced in the advertisement distribution system that displays the advertisement distributed from the advertisement distribution server on the terminal device. can do.

  Furthermore, in the relay server according to the present invention, the acquisition unit acquires the electronic advertisement information from the advertisement distribution server as the advertisement integrated information, and the transmission unit acquires the electronic advertisement information acquired by the acquisition unit. It may be configured to transmit to the terminal device.

  According to the above configuration, the acquisition unit acquires electronic advertisement information. Then, the transmission unit transmits the electronic advertisement information acquired by the acquisition unit to the terminal device, triggered by reception of the advertisement distribution request from the terminal device.

  Therefore, the terminal device acquires the electronic advertisement information transmitted from the transmission unit of the relay server, and displays the electronic advertisement based on the electronic advertisement information. That is, the terminal device can obtain the electronic advertisement information once through the relay server, not from the conventional advertisement distribution server.

  Therefore, when the advertisement distribution server is replaced, by appropriately changing the advertisement integration information in the relay server, the advertisement can be suitably put in and out (distributed) from the advertisement distribution server managed for each advertising business. it can.

  Thus, the relay server according to the above configuration can reduce the dependence on the advertisement distribution server in the entire advertisement distribution system.

  Furthermore, in the relay server according to the present invention, when the advertisement-related information is link destination information indicating a link destination of the electronic advertisement in the advertisement distribution server, the acquisition means uses the link as the advertisement integrated information. The destination information may be acquired, and the transmission unit may transmit the link destination information acquired by the acquisition unit to the terminal device.

  Furthermore, the relay server according to the present invention may be configured such that the terminal device receives the electronic advertisement information from the advertisement distribution server based on the link destination information transmitted from the transmission means.

  According to the above configuration, the acquisition unit acquires link destination information. Then, the transmission unit transmits the link destination information acquired by the acquisition unit to the terminal device, triggered by reception of the advertisement distribution request from the terminal device.

  Therefore, the terminal device can acquire the link destination information transmitted from the transmission unit of the relay server, and can acquire the electronic advertisement information from the advertisement distribution server based on the link destination information. Then, the terminal device can display an electronic advertisement associated with the electronic advertisement information.

  That is, the terminal device can acquire the electronic advertisement information from the advertisement distribution server once through the relay server, not from the conventional advertisement distribution server.

  Therefore, when the advertisement distribution server is replaced, by appropriately changing the advertisement integration information in the relay server, the advertisement can be suitably put in and out (distributed) from the advertisement distribution server managed for each advertising business. it can.

  Thus, the relay server according to the above configuration can reduce the dependence on the advertisement distribution server in the entire advertisement distribution system.

  Furthermore, the relay server according to the present invention may be configured such that the terminal device receives the electronic advertisement information from the advertisement distribution server based on the link destination information transmitted from the transmission means.

  Further, in the relay server according to the present invention, when the link destination information does not include the link destination of the electronic advertisement, the transmission means is associated with an electronic advertisement different from the electronic advertisement. The electronic advertisement information including the predetermined link destination information indicating the link destination may be transmitted to the terminal device.

  A case where the link destination of the electronic advertisement is not included in the link destination information is considered. In such a case, the transmission means transmits electronic advertisement information including predetermined link destination information indicating a predetermined link destination, which is associated with an electronic advertisement different from the electronic advertisement, to the terminal device. The device can acquire electronic advertisement information from a predetermined link destination. The terminal device can display an electronic advertisement associated with the electronic advertisement information.

  Therefore, with the above-described configuration, it is possible to expand the use of the advertising space effectively when the advertising space becomes empty without the advertiser being attached. Further, with the above-described configuration, an advertisement placed on a predetermined link destination can be displayed on the terminal device with high frequency, and can be applied to strengthening branding.

  Furthermore, in the relay server according to the present invention, when the terminal device is connected to the advertisement distribution system, the terminal device acquires the electronic advertisement information and records the electronic advertisement information on an information recording medium. It may be the composition to make.

  If the terminal device is not connected to the advertisement distribution system, the terminal device cannot acquire electronic advertisement information distributed from the advertisement distribution server.

  However, according to the above configuration, when the terminal device is connected to the advertisement distribution system, the terminal device acquires the electronic advertisement information and records the electronic advertisement information on an information recording medium.

  Therefore, the terminal device can display the electronic advertisement associated with the electronic advertisement information by reading the electronic advertisement information from the information recording medium without being connected to the advertisement distribution system. It becomes.

  Note that the information recording medium may be realized by any of a configuration built in or externally attached to the terminal device, and the type thereof is not limited.

  Further, in the relay server according to the present invention, among the link destinations of the electronic advertisement in the advertisement distribution server, there are a normal link destination that does not require warning and a warning link destination that requires warning in displaying the electronic advertisement on the terminal device. When recorded, the acquisition means refers to the normal link destination and the warning link destination, acquires the electronic advertisement information from the normal link destination, and acquires the electronic advertisement information from the warning link destination. The configuration may not be obtained.

  With the above configuration, the acquisition unit can acquire electronic advertisement information from a normal link destination that does not need to be alerted when displaying an electronic advertisement on the terminal device, and requires alertness when displaying the electronic advertisement on the terminal device. Acquisition of electronic advertisement information can be restricted from the alert link destination.

  Thereby, for example, the acquisition of electronic advertisement information from a link destination with high illegality is automatically restricted, and the display of advertisements that may adversely affect or inconvenience the user can be eliminated in advance.

  The normal link destination and the warning link destination may be recorded in an information recording medium built in or externally attached to the relay server, and the type of the information recording medium is not particularly limited.

  Furthermore, in the relay server according to the present invention, when the link destination of the electronic advertisement in the advertisement distribution server is recorded with a warning link destination that requires warning in displaying the electronic advertisement on the terminal device, the acquisition is performed. When the link destination of the electronic advertisement information is the alert link destination, the means converts the alert link destination to a link destination different from the alert link destination, and acquires the electronic advertisement information from the different link destination. It may be the composition to do.

  With the above configuration, since the acquisition unit can acquire electronic advertisement information from a link destination different from the alert link destination, for example, acquisition of electronic advertisement information from a link destination with high illegality is automatically performed. It is possible to eliminate in advance the display of advertisements that are limited and may adversely affect or inconvenience the user.

  As described above, the relay server according to the present invention acquires acquisition integrated information including at least one of electronic advertisement information indicating the electronic advertisement and advertisement-related information associated with the electronic advertisement, and the terminal device And a transmission unit that transmits the advertisement integrated information acquired by the acquisition unit to the terminal device, triggered by receiving an advertisement distribution request from the terminal.

  In addition, as described above, the advertisement distribution system according to the present invention includes an advertisement distribution server that distributes an electronic advertisement, a terminal device that displays the distributed electronic advertisement, electronic advertisement information indicating the electronic advertisement, and the electronic The advertisement integrated information acquired by the acquisition means is triggered by the acquisition means for acquiring the advertisement integrated information including at least one of the advertisement-related information associated with the advertisement, and the advertisement delivery request received from the terminal device. A relay server including a transmission unit that transmits to the terminal device.

  Therefore, the relay server and the advertisement distribution system according to the present invention have an effect that the degree of dependence on the advertisement distribution server can be reduced.

1 is an overall configuration diagram of an advertisement distribution system 1 according to the present embodiment. This is a list of main functions provided by the e-book store service. This is a list of main functions provided by the e-book store site. It is a whole block diagram for demonstrating the internal functional block of EC store, and the server related to each functional block. This is a table in which the contents of EC store advertisements and electronic book advertisements are classified in detail. It is a figure for demonstrating the difference with the advertisement delivery system which concerns on the past and this embodiment, (a) demonstrates the conventional advertisement delivery system, (b) demonstrates the advertisement delivery system which concerns on this embodiment, respectively. FIG. It is a flowchart at the time of embedding advertisement in a content conversion part. It is a figure for demonstrating the layout information of the pseudo | simulated paper created based on the meta template to which advertisement frame ID was set. It is a figure for demonstrating the code | symbol produced | generated by the content conversion part, when an advertisement is embedded in the content. It is a flowchart when embedding advertisement with an electronic book terminal. It is a figure for demonstrating the state of a tag when an electronic book terminal downloads an advertisement. It is a figure for demonstrating the state of the tag after execution of advertisement Java (trademark) Script request. It is a figure for demonstrating the state of the tag after JS execution in Ad server.

  Hereinafter, a relay server and the like according to the present invention will be described with reference to the drawings. In the following description, the same parts and components are denoted by the same reference numerals. Their names and functions are also the same. Therefore, detailed description thereof will not be repeated.

  The relay server 20 according to the present embodiment will be briefly described as follows.

  That is, the relay server 20 displays an electronic advertisement distributed from the Ad server (advertisement distribution server) 15 (hereinafter also simply referred to as “advertisement”) on the electronic book terminal (terminal device) 10. 1, an acquisition means for acquiring advertisement integrated information including at least one of electronic advertisement information indicating an electronic advertisement and advertisement-related information associated with the electronic advertisement, and receiving an advertisement distribution request from the electronic book terminal 10 And a transmission unit that transmits the integrated advertisement information acquired by the acquisition unit to the electronic book terminal 10 as a trigger.

  Thereby, the relay server 20 can reduce the dependence on the Ad server 15 in the advertisement distribution system 1 that displays the electronic advertisement distributed from the Ad server 15 on the electronic book terminal 10, and The advertisement distribution system 1 can be realized.

  Hereinafter, an outline of the relay server will be described. For easy understanding, an electronic book service and an advertisement distribution method in the electronic book service will be described first, and then the relay server according to the present embodiment will be described.

[About e-book service]
Hereinafter, the electronic book service will be described with reference to FIGS.

  The electronic book service mainly has a store service (electronic book store) and a regular distribution service.

  The electronic book store is a dedicated site that can be accessed from various devices such as electronic book terminals and mobile phones, and PC software, and can purchase electronic book contents such as novels and magazines. It is also possible to apply for regular subscriptions of newspapers, magazines, etc. from the dedicated site.

  Main functions provided by the electronic book store service include a search function and a recommendation function. FIG. 2 is a diagram showing a list of main functions provided by the electronic book store service. As shown in FIG. 2, there are various functions in addition to a search function, a recommendation function, and the like. Since these functions are known, detailed description thereof is omitted here.

  The regular distribution service is a service that regularly distributes newspapers, magazines and the like to users in cooperation with an electronic book store. A regular distribution service is provided by applying for a subscription at a dedicated store service site.

  The service provided by the store site includes a newspaper / magazine distribution function, a recommended distribution function, and the like. FIG. 3 is a diagram showing a list of main functions provided by the electronic book store site. As shown in FIG. 3, there are various functions in addition to the newspaper / magazine distribution function, the recommended distribution function, and the like. Among these functions, descriptions of known functions will be omitted, and functions according to the present invention will be described later.

[About e-book server system]
Next, a configuration for realizing the electronic book service will be described with reference to FIG. FIG. 4 is an overall configuration diagram for explaining the internal functional blocks of the EC store and the servers related to the functional blocks.

  In the figure, an internal function block (business logic) of the EC store and various servers that receive access from each block are shown. As shown in the figure, the accounting server accepts access from the operation management block, the recommendation engine from the recommendation block, the analysis server from the access analysis block, and the Ad server from the advertisement block. The content conversion unit is a block that automatically synthesizes newspaper data and the like periodically and accesses, for example, a newspaper company DB. There are other EC store application servers. The application server accepts access from a PC application and a book terminal (electronic book terminal) that are terminals in contact with the user.

  Among these functional blocks and various servers, the relay server according to the present embodiment is particularly closely related to a portion (Ad server / advertisement block) surrounded by a broken line in the figure. Therefore, in the following description, an advertisement display example will be described, and then a relay server and the like will be described.

[Example of advertisement display]
Next, advertisements distributed to users in the electronic book service will be described.

  In the electronic book service, advertisements are distributed to users by various methods. Specifically, (1) a banner advertisement displayed on a dedicated site of the electronic book store (hereinafter also referred to as “EC store advertisement”), (2) an electronic newspaper, magazine, etc. to be distributed There are advertisements that are embedded and displayed (hereinafter also referred to as “electronic book advertisements”). In addition, (3) an advertisement distributed by an email notification function (hereinafter also referred to as “in-notification advertisement”), and (4) an advertisement (hereinafter referred to as “electronic”) transmitted to a dedicated terminal. It may also be referred to as “book advertisement”).

  Hereinafter, with respect to the above (1) and (2), advertisements distributed to users in the electronic book service will be described in more detail with reference to FIG. FIG. 5 is a table in which the contents of EC store advertisements and electronic book advertisements are classified in detail. In the figure, the items in the horizontal direction are “advertising media (major category / medium category)”, “ad type”, “creative”, “targeting variable”, “ad generation / acquisition method”, and “summary”. Can be mentioned. Among these, the advertisement generation / acquisition method is largely related to the relay server according to the present embodiment (details will be described later). Each item will be described below. Each item described below is merely an example, and the present invention is not limited to this.

  The advertisement medium (major category) corresponds to an advertisement display example such as (1) an advertisement in an EC store and (2) an advertisement in an electronic book. Advertisements such as advertisements in announcements and electronic book advertisements are also included in this column.

  The advertisement medium (medium category) indicates a medium for displaying an advertisement. For example, “regular page” / “search result page” for EC store advertisements, and “newspaper” / “magazine” / “comic / text” for electronic book advertisements.

  Of these, the normal page is a case where an advertisement is displayed on a dedicated page of the EC store. At this time, the “advertising type” of the next item is a banner advertisement. The search result page is a case where an advertisement is displayed on the search result page when searching on a dedicated page of the EC store. At this time, the “advertising type” of the next item is a search-linked advertisement.

  Advertisement media (medium category) for advertisements in electronic books are classified into newspapers, magazines, and comic / text systems. At this time, “advertising type” of the next item is a banner advertisement.

  A creative represents the form of a production of advertisements, such as text, images, electronic books, or a combination thereof. For example, banner advertisements take the form of images and search-linked advertisements take the form of text.

  The targeting variable represents information for narrowing down users to whom advertisements are distributed. For example, advertisements distributed in newspapers, magazines, and the like narrow down users (terminals) that are distribution destinations based on registered member attributes, in-store behavior histories, operation histories on terminals, and the like. As described above, the advertisement effect can be enhanced by distributing the advertisement to users who are considered to be interested in the distributed advertisement. The details are described in “Summary” which is the last item in FIG.

  The advertisement generation / acquisition method indicates a method of generating / acquiring a distributed advertisement, and is further subdivided into “terminal device acquires from relay server” and “read by relay server”.

  “The terminal device acquires from the relay server” means that the terminal device acquires only the electronic advertisement information indicating the electronic advertisement (hereinafter also referred to simply as “advertisement data”) from the relay server, and actually displays the advertisement. Is determined by the terminal.

  “Reading by relay server” is to embed an advertisement in the content on the relay server 20 side and distribute the content in which the advertisement is embedded to the terminal device.

  In the electronic book advertisement, “read by relay server” is further divided into “static” and “dynamic”. Among these, “static” is a case where the same advertisement is distributed to all users, and an example in which an impression guaranteed advertisement is embedded in an electronic newspaper can be given. On the other hand, “dynamic” is a case where advertisements distributed by magazines, newspapers, and the like are different, and are advertisements that differ depending on various conditions such as contents, users, and regions. For example, in the case of a newspaper, an area targeting advertisement is applicable.

[Advertisement Distribution System According to Conventional and Present Embodiment]
Next, differences between the conventional and the advertisement distribution system according to the present embodiment will be described with reference to FIG. FIG. 6 is a diagram for explaining a difference between the conventional and the advertisement distribution system according to the present embodiment. FIG. 6A shows the conventional advertisement distribution system 2, and FIG. 6B shows the present embodiment. It is a figure for demonstrating the advertisement delivery system 1 which concerns, respectively.

  First, the conventional advertisement distribution system 2 will be described. As shown in FIG. 1A, the advertisement distribution system 2 is a system for distributing newspapers, magazines, notices, etc. in which advertisements are embedded. From the electronic book terminal 10 on the receiving side and the Ad server 15 on the distribution side, Composed. In this advertisement delivery system 2, since the advertisement data is embedded on the Ad server 15 side, the dependence of the advertisement delivery system 2 on the Ad server 15 is naturally increased. Further, when the Ad server 15 is changed, it is necessary to change the mounting on the electronic book terminal 10 side.

  On the other hand, as shown in FIG. 5B, the advertisement distribution system 1 according to the present embodiment is different from the conventional advertisement distribution system 2 in that a relay server 20 further exists between the electronic book terminal 10 and the Ad server 15. To do.

  In the advertisement distribution system 1, the relay server 20 once receives access from the electronic book terminal 10, and thereafter, the access destination is changed from the relay server 20 to the Ad server 15 (hereinafter, this may be referred to as “redirect”). is there.). That is, in the advertisement distribution system 1, the relay server 20 positioned between the electronic book terminal 10 and the Ad server 15 plays a role of distributing intermediate data. This can be said that the relay server 20 is virtually replaced with the Ad server 15. Thus, in the advertisement distribution system 1, the dependency on the Ad server 15 of the entire system is reduced by incorporating the relay server 20 into a part of the system. Details of the operation of the advertisement distribution system 1 will be described later with reference to FIGS.

  Hereinafter, the configuration of the advertisement distribution system 1 and the relay server 20 that can reduce the dependence on the Ad server 15 of the entire system will be described.

[Configurations of the advertisement distribution system 1 and the relay server 20]
Next, a schematic configuration of the relay server 20 will be described with reference to FIG. FIG. 1 is an overall configuration diagram of an advertisement distribution system 1 according to the present embodiment.

  The advertisement distribution system 1 includes an electronic book terminal 10, an Ad server 15, a relay server 20, and a content conversion unit 50.

  The electronic book terminal 10 is a terminal device capable of purchasing and browsing electronic book contents such as novels and magazines distributed from the advertisement distribution system 1. An advertisement may be embedded in the content. In that case, the content and the advertisement are distributed to the electronic book terminal 10.

  The Ad server 15 is a server that specially distributes advertisement image data, text data, and the like. In general, an HTML language of a content instructing “an image of this space goes to another server to be read” is attached to an advertisement space portion such as a web page. For this reason, the user's browser once accessing the content distribution server accesses the Ad server 15 and reads out the image and the like regarding the image and the like of the advertisement space. In other words, the Ad server 15 is a server that realizes a distribution form such as replacing the advertisement material for each accessing user by being separated from the content distribution server.

  The Ad server 15 may be an Ad server used in a conventional advertisement distribution system. The Ad server 15 includes a management unit 16 in charge of advertisement management functions such as advertisement space management, authentication, and advertiser management, an Ad server DB 17 that stores information such as an advertisement space, an advertising company, and an advertiser. And an advertisement distribution unit 18 including a collection unit, an advertisement distribution unit, and a creative distribution unit.

  The relay server 20 is an intermediate server provided between the electronic book terminal 10 and the Ad server 15. More specifically, the relay server 20 first accesses the relay server 20 before the electronic book terminal 10 accesses the Ad server 15 and acquires image data, text data, and the like of the advertisement. It is a server that redirects to the Ad server 15.

  The relay server 20 includes at least an authentication unit 21, a creative specification management unit 22, an advertisement space creation unit 23, an advertisement display unit 24, a result collection proxy unit 25, and an advertisement DB 26.

  The authentication unit 21 provides a function of authenticating a user in cooperation with the user information recorded in the Ad server 15 when the user accesses the management unit (advertising management function) 16 of the Ad server 15. To do. Functions / screens provided by the authentication unit 21 include a login screen, generation of an access key to the advertisement distribution system 1, and the like.

  The creative specification management unit 22 is a specification (for example, an image) indicating a creative (a material such as an advertisement image or text or a production product, which may refer to an advertisement in a broad sense) distributed and managed by the system. For example, the vertical and horizontal sizes of images). The functions and screens provided by the creative specification management unit 22 include display of a list of creative specifications, registration, change, and deletion of creative specifications.

  The advertising space creating unit 23 cooperates with the management unit 16 (advertising space management function) of the Ad server 15 to provide an advertising space code (an advertisement submitted to the advertising space on the terminal) in the electronic book or EC store. Provide a function of abstracting advertisement data for displaying. Further, the advertisement space creation unit 23 also provides a screen for creating an advertisement space and displaying an advertisement code. In addition to the creation of the advertisement space, the advertisement space creation unit 23 may provide a screen for deleting or changing the advertisement space.

  In addition, the logic which determines the creative actually displayed in an advertisement space is made to perform the Ad server 15 using an advertisement display function. Further, the functions / screens provided by the advertisement space creation unit 23 include an advertisement space creation screen, and advertisement space tag generation.

  The advertisement display unit 24 provides a function of abstracting a part for displaying an advertisement in an electronic book or an EC store.

  More specifically, the advertisement display unit 24 receives an advertisement JS (Java Script) request related to advertisement display from the electronic book terminal 10 and executes the advertisement JS. Then, the advertisement display unit 24 redirects the request to the advertisement distribution unit of the Ad server 15. Thereby, the following effects are obtained. That is, as illustrated in FIG. 11 to be described later, when the electronic book terminal 10 downloads an advertisement, the tag information related to the advertisement in the electronic book terminal 10 includes the relay server 20 (domain ppp.jp), but the specific information It is configured not to depend on the Ad server. However, as shown in FIG. 12, the address (sss.jp) indicating the specific Ad server 15 appears in the tag information related to the advertisement in the electronic book terminal 10 only when the advertisement display unit 24 executes the advertisement JS. . In this way, in the advertisement distribution system 1, the relay server 20 once receives access from the electronic book terminal 10, and then redirects the access destination from the relay server 20 to the Ad server 15.

  The advertisement display unit 24 also provides functions necessary for the offline device. Further, functions and screens provided by the advertisement display unit 24 include advertisement space creation JS, advertisement space tag generation on the relay server 20 side, and advertisement tag generation.

  The advertisement distribution unit of the Ad server 15 distributes data for advertisement display (HTML) to the electronic book terminal 10.

  The result collection proxy unit 25 provides a function of relaying an advertisement link. More specifically, the result collection proxy unit 25 receives a request for accessing an advertisement page when the user clicks an advertisement on the electronic book terminal 10. Then, the result collection proxy unit 25 redirects the request to the result collection unit of the Ad server 15. The result collection proxy unit 25 has a function of creating an advertisement link destination URL, a forwarding function to the Ad server 15, and the like.

  Note that the result collection unit of the Ad server 15 accepts a request for clicking on an advertisement on the electronic book terminal 10 to access the advertisement page, redirects to the advertisement page, and collects results such as the number of clicks. Further, the creative distribution unit of the Ad server 15 distributes advertising creative (image or the like) data to the electronic book terminal 10.

  The content conversion unit 50 is a module that converts intermediate data into an optimal format that can be reproduced by the electronic book terminal 10 in accordance with the specifications of the electronic book terminal 10. For example, the content conversion unit 50 scales the image to an optimum size according to the screen size if it is an image, and automatically converts it to a format that can be played back on the electronic book terminal 10 if it is a sound / moving image. In the present embodiment, the content conversion unit 50 is a block module that synthesizes content data such as newspapers and magazines regularly and automatically, acquires content data from RSS, etc., and performs image processing, XML processing, etc. As a result, the content data is converted into a format reproducible on the electronic book terminal 10 as a newspaper, magazine, or the like. The content conversion unit 50 may be realized by a configuration that is built in or externally attached to the relay server 20.

  Although not shown, the relay server 20 acquires advertisement data (advertising integrated information) such as advertisement data indicating an electronic advertisement and link destination information indicating a link destination of the advertisement in the Ad server 15 from the Ad server 15. And a transmission unit that transmits the advertisement information to the electronic book terminal 10 triggered by receiving an advertisement distribution request from the electronic book terminal 10. The acquisition unit may be realized with a configuration for acquiring link destination information or the like through a user operation or from another server or the like.

  EC (Electric-Commerce) Store 5 is an authentication library that contains user information and CP (Certificate Policy), contents FS (File System) such as magazines and newspapers, bibliographies / products, publishers / authors, consumers EC store DB, etc., and an EC store screen. Since the EC store 5 may be considered as a so-called online shop, a detailed description thereof is omitted here.

[Operation flow when embedding advertisement in the content conversion unit 50]
Next, an operation flow when an advertisement is embedded in the content conversion unit 50 will be described with reference to FIGS. FIG. 7 is a flowchart when the content conversion unit 50 embeds an advertisement.

  In S10, the content conversion unit 50, which is a block module that periodically and automatically synthesizes content data such as newspapers and magazines, acquires a content source that automatically synthesizes content such as RSS, and generates content. To do.

  In S <b> 20, the content conversion unit 50 acquires advertisement meta information (advertisement space ID) from the Ad server 15. Then, the content conversion unit 50 creates content layout information using the advertising space ID. FIG. 8 is a diagram for explaining the layout information of the content for which the advertising space ID is set. As shown in the figure, the layout information includes the advertising space ID acquired from the Ad server 15 by the content conversion unit 50.

  In S <b> 30, the content conversion unit 50 acquires the advertisement material resource (URL) from the advertisement space creation unit 23. Then, the content conversion unit 50 generates advertisement data when an advertisement is embedded in the content. An example of this will be described with reference to FIG. FIG. 9 is a diagram for explaining a code generated by the content conversion unit 50 when an advertisement is embedded in the content.

As shown in the figure, the advertisement data includes an “a” tag, and the a tag is a feature point of the advertisement data according to the present embodiment.
<a href=”http://adclick.ppp.jp/sss_qqqqqqqqq”>
When the advertisement image is clicked on the a tag, the click destination is directed to the relay server 20 (domain ppp.jp). The relay server 20 is mounted so that the access once received by the relay server 20 is redirected and the redirect is directed to the Ad server 15 (sss) that manages the advertisement.

  In S40, the content conversion unit 50 embeds the advertising material in the content created in S10.

  In S50, the content conversion unit 50 registers the content in which the advertisement material is embedded in the EC store.

  As described above, the operation when the advertisement is embedded in the content conversion unit 50 is performed. As described above, the feature of this operation is that only the acquisition of the advertisement space ID depends on the Ad server 15, and other operations are performed by the content conversion unit 50. In addition, by adding a prefix that is known to have been generated by the Ad server 15 to the tag information, by changing only the prefix, the advertising space ID is converted into an advertising space ID of another Ad server. It is possible to do. In this way, the advertisement distribution system 1 eliminates the operation of acquiring the advertisement data from the Ad server 15 by providing the relay server 20, thereby making the dependency on the Ad server 15 less than that of the conventional advertisement distribution system. It is greatly reduced.

[Operation flow when embedding advertisement in electronic book terminal 10]
Next, an operation flow when the electronic book terminal 10 embeds an advertisement in the content will be described with reference to FIGS. FIG. 10 is a flowchart when an advertisement is embedded in the electronic book terminal 10.

  This operation flow is not embedding advertisements (images or the like) on the relay server 20 side, but the content conversion unit 50 creates content, and the software of the viewer (electronic book terminal 10) and the Ad server 15 This is an operation in which the electronic book terminal 10 picks up an advertisement (image, source, etc.) through the exchange.

  First, in S100, the content conversion unit 50, which is a block module that periodically and automatically synthesizes content data such as newspapers and magazines, acquires a content source from RSS or the like, and generates content.

  In S110, the content conversion unit 50 sets an advertising space (advertisement space ID) for the created content.

  In S120, the content conversion unit 50 registers the created content in the EC store.

  In S130, the electronic book terminal 10 issues an advertisement JS request regarding advertisement display to the advertisement display unit 24 of the relay server 20 through a user operation, and the advertisement JS is executed.

  Here, FIG. 11 is a diagram for explaining the state of the tag when the electronic book terminal 10 downloads the advertisement, and FIG. 12 is a diagram for explaining the state of the tag after the execution of the advertisement JavaScript request. It is. As illustrated in FIG. 11, when the electronic book terminal 10 downloads an advertisement, tag information related to the advertisement in the electronic book terminal 10 includes the relay server 20 (domain ppp.jp) but depends on a specific Ad server. It is configured not to. Then, as shown in FIG. 12, when the advertisement JS request is executed, an address (sss.jp) indicating a specific Ad server 15 appears for the first time.

  In S140, the electronic book terminal 10 acquires the advertising space ID from the content.

  Subsequently, in S <b> 150, the electronic book terminal 10 acquires advertisement meta information (advertisement data) from the Ad server 15. That is, the electronic book terminal 10 acquires the advertisement display data (address (sss.jp) indicating the specific Ad server 15) from the relay server 20, and expands the advertisement display data, and then the advertisement (advertisement) from the Ad server 15. Data).

  Here, FIG. 13 is a diagram for explaining the state of the tag after JS execution in the Ad server 15. As shown in the figure, after JS execution in the Ad server 15, the domain is information indicating the Ad server 15 with an a tag or the like so that the electronic book terminal 10 can acquire advertisement data from the Ad server 15. However, when an advertisement is embedded at the time of content generation, the link destination may be the relay server 20 instead of the Ad server 15.

  Next, in S160, the electronic book terminal 10 acquires a resource (URL) from the HTTP server (Ad storage), and in S170, the electronic book terminal embeds an advertisement in the content.

  As described above, in the operation flow when the electronic book terminal 10 embeds the advertisement, the relay server 20 that has received access from the electronic book terminal 10 receives the advertisement display data (the address (sss.jp indicating the specific Ad server 15). )) Is transmitted to the electronic book terminal 10. Then, the electronic book terminal 10 acquires an advertisement (advertisement data) from the Ad server 15 based on the advertisement display data.

  In this manner, in the advertisement distribution system 1, the relay server 20 once receives access from the electronic book terminal 10, and thereafter, the access destination is changed from the relay server 20 to the Ad server 15. As a result, the advertisement distribution system 1 is less dependent on the Ad server 15 than the conventional advertisement distribution system.

  Next, an operation when an electronic store terminal 10 embeds an advertisement in the EC store will be described.

  First, the advertising space is registered. That is, in order to distribute an advertisement to a Web site such as an EC store, first, an advertisement space needs to be registered in the relay server 20 as an advertisement distribution destination. Therefore, the advertising space created by the advertising space creation unit 23 is registered through a user operation. At the time of registration, the width and height of the advertising space are also specified. The registered advertising space is managed by the management unit 16 of the Ad server 15.

  In order to distribute the advertisement, it is necessary to register a campaign (to submit the advertisement to the advertisement space) described later. If no campaign is registered, the width and height of the advertising space will be zero if nothing is done, and the display will appear as if there was no advertising space. In order to avoid such a state, it is also possible to set a default advertisement (an advertisement displayed when no advertisement is submitted for the advertisement space) in advance.

  Here, the creation, submission, change, deletion, etc. of the campaign may be performed by a function provided by the relay server 20. The types of campaigns include impression advertisements that are charged by being displayed on the screen, period designation advertisements that designate a period and are distributed only during that period.

  Next, an advertising space is installed. That is, when the advertising space is registered, the advertising space code can be acquired from the relay server 20. This advertising space code is embedded at a position where an advertisement is to be placed on the EC store.

  Subsequently, the campaign is registered. That is, in order to distribute an advertisement to the advertisement space, it is necessary to register a campaign for the advertisement space. In addition to the name of the advertiser who places the advertisement and the name of the advertising agency that acts as the agency's agent, the campaign is charged for a period of time, or charged for the number of impressions (sometimes referred to as an impression). Register the billing method, unit price, maximum amount, etc. The campaign is managed by the management unit 16 of the Ad server 15.

  Thereafter, advertisement registration is performed. That is, when a campaign is registered, an advertisement to be actually displayed is registered in the campaign. For advertisements, creatives delivered from advertising agencies such as images to be displayed and Flash, alternative text displayed when the creative cannot be displayed for some reason, transition destination URL when clicked, delivery period, etc. Is registered. The advertisement is managed by the management unit 16 of the Ad server 15.

  Approval of campaigns and advertisements is performed. That is, campaigns and advertisements are not distributed until approved. This is because it is necessary to check and approve whether the content of the creative matches the content of the contract.

  Next, advertisement distribution is performed. That is, every time a page with an advertisement space code is displayed, the browser makes an inquiry to the Ad server 15 and the advertisement that is in the distribution state at that time is distributed.

  Finally, a report is acquired. In other words, the result collection unit of the Ad server 15 collects the results of displaying the advertisement and the results of clicking. Then, the result is reported to the advertiser or the like. In addition, a report is created for each advertising company or advertiser, so that individual details can be reported.

  As described above, the relay server 20 cooperates with the Ad server 15 to perform an operation when embedding an advertisement on the electronic book terminal 10 that is an advertisement in the EC store.

[Advertisement display when electronic book terminal 10 is offline]
Next, an embodiment in which an advertisement can be displayed when the electronic book terminal 10 is offline will be described.

  When the electronic book terminal 10 is offline, the Ad server 15 cannot distribute the advertisement to the electronic book terminal 10 in the conventional advertisement distribution system 2. That is, in the advertisement distribution system 2, the advertisement is distributed only when the electronic book terminal 10 is connected online.

  However, in the advertisement distribution system 1 according to the present embodiment, an advertisement can be displayed by the following method even when the electronic book terminal 10 is offline.

  Specifically, in the case where the advertisement is embedded in the content conversion unit 50, the electronic book terminal 10 receives the advertisement from the relay server 20 in advance when online, and the received advertisement is stored in the storage device in the electronic book terminal 10. Remember me. And the electronic book terminal 10 reads an advertisement from the said memory | storage device, and makes a user browse the advertisement, when offline.

  Here, the electronic book terminal 10 receives an advertisement from the relay server 20 in advance when online, and the electronic book terminal 10 stores the received advertisement in a storage device in the electronic book terminal 10. It can be realized by having an on-line automatic reception program for executing the operation and executing the program.

  Further, in the case where an advertisement is embedded in the electronic book terminal 10, the electronic book terminal 10 receives advertisement display data (an address indicating a specific Ad server 15) from the relay server 20 when online. The electronic book terminal 10 acquires an advertisement (advertisement data) from the Ad server 15 based on the advertisement display data when online. And the electronic book terminal 10 memorize | stores the received advertisement in the memory | storage device in the electronic book terminal 10, reads an advertisement from the said memory | storage device, and makes a user browse the advertisement when offline. And this series of operation | movement is realizable when the electronic book terminal 10 has the online automatic reception program which performs the said operation | movement, and runs the program.

  As described above, in the advertisement distribution system 1, when the electronic book terminal 10 is offline, the electronic book terminal 10 reads a list of advertisements or advertisements stored in the storage device, so that a desired advertisement can be obtained from the advertisement or the list of advertisements. It is also possible for the user to select and browse.

[About the inventory that has not been trafficked)
Next, an embodiment will be described in which a specific advertisement is submitted for an advertisement space in which no advertisement has been submitted.

  In the case where the advertisement is embedded in the electronic book terminal 10, as described with reference to FIG. 12, it is not until the advertisement display unit 24 executes the advertisement JS that the specific Ad is specified in the tag information related to the advertisement in the electronic book terminal 10. An address (sss.jp) indicating the server 15 appears. This indicates that an advertiser indicated by an address (sss.jp) exists for a certain advertisement space.

  However, in an actual advertisement distribution system, an advertiser is not always present for a certain advertisement space. In such a case, in this embodiment, in the execution result of the advertisement JS request shown in FIG. 12, the advertisement space that the advertiser has not found is used for an advertisement related to a specific individual, company, organization, etc. (predetermined link destination) ) Is converted to the inventory that will be trafficked.

  As a result, when the advertiser cannot be used and the price of the advertising space decreases, the use of the advertising space can be expanded. In addition, by converting the advertising space that the advertiser has not found into an advertising space in which an advertisement related to the own company that operates the advertisement distribution business is submitted, it is possible to increase the opportunity for the company's branding.

  As described above, in the execution result of the advertisement JS request, the advertisement space that the advertiser did not attach is converted into an advertisement space in which an advertisement related to a specific individual, company, organization, or the like is submitted. The effect can be realized.

[Redirect destination control and management]
Next, a method for controlling and managing a redirect (click-through) destination when an advertisement is embedded by the content conversion unit 50 will be described.

  As described above, in the advertisement embedding by the content conversion unit 50, when the advertisement image is clicked, the click destination is directed to the relay server 20. The relay server 20 is mounted so that the access once received by the relay server 20 is redirected and the redirect is directed to the Ad server 15 that manages the advertisement.

  Here, the redirection destination white list (ordinary link destination) (list of targets that do not need to be alerted) and black list (precautionary link destination) (precautions) are stored in a storage device incorporated in or external to the relay server 20. A list of required objects) is stored. At this time, when the relay server 20 redirects the Ad server 15, the relay server 20 refers to the white list and the black list stored in the storage device. If the redirect destination is included in the white list, the relay server 20 permits access to the redirect destination. On the other hand, if the redirect destination (click-through destination) is included in the black list, the relay server 20 prohibits access to the redirect destination. As a result, the redirect is applied only to the permitted domain.

  Further, when redirecting to the Ad server 15, the relay server 20 may refer to the white list and black list stored in the storage device and automatically convert the redirect destination HTML to perform the redirect. That is, when the redirect destination is included in the black list, the relay server 20 (content conversion unit 50) deletes the <a> element in the HTML within the range not included in the black list, and so on. You may not be able to access the previous site.

  As described above, the relay server 20 (content conversion unit 50) can permit / prohibit access to the redirect destination, or can automatically redirect the redirect destination HTML. That is, the relay server 20 (content conversion unit 50) can control and manage the redirect destination with the above configuration. Thereby, the relay server 20 can automatically eliminate the opportunity for the user to contact an unfavorable advertisement.

Note that the white list and black list stored in the storage device are set to be updatable and can be updated manually / automatically.
[Effects obtained by the relay server 20]
Next, effects and the like obtained by the relay server 20 will be described.

  The relay server 20 is a relay server 20 used in the advertisement distribution system 1 for displaying the electronic advertisement distributed from the Ad server 15 on the electronic book terminal 10, and is associated with the electronic advertisement information indicating the electronic advertisement and the electronic advertisement. The advertisement integrated information acquired by the acquisition unit is transmitted to the electronic book terminal 10 using the acquisition unit that acquires the advertisement integrated information including at least one of the advertisement-related information and the reception of the advertisement distribution request from the electronic book terminal 10 as a trigger. And a transmitting unit.

  The advertisement distribution system 1 according to the present embodiment is an advertisement distribution system 1 that displays an electronic advertisement distributed from the Ad server 15 on the electronic book terminal 10, and is distributed with the Ad server 15 that distributes the electronic advertisement. An electronic book terminal 10 that displays an electronic advertisement, an acquisition unit that acquires at least one of electronic advertisement information indicating the electronic advertisement and advertisement-related information associated with the electronic advertisement, and an advertisement from the electronic book terminal 10 The relay server 20 includes a transmission unit that transmits the integrated advertisement information acquired by the acquisition unit to the electronic book terminal 10 triggered by reception of the distribution request.

  In the conventional advertisement distribution system 2, when an advertisement is displayed on the electronic book terminal 10, the electronic advertisement is directly transmitted from the Ad server 15 to the electronic book terminal 10. Therefore, in the conventional advertisement distribution system 2, the dependency on the Ad server 15 becomes high, and when the Ad server 15 is replaced, the trouble of changing the address of the old Ad server 15 to the address of the new Ad server 15, etc. For example, it is necessary to change the implementation of the electronic book terminal 10, and an excessive burden is placed on the user.

  In this regard, in the present embodiment, the relay server 20 is provided in the advertisement distribution system 1 that displays the electronic advertisement distributed from the Ad server 15 on the electronic book terminal 10. In the relay server 20, the acquisition unit acquires advertisement integrated information including at least one of electronic advertisement information indicating an electronic advertisement and advertisement-related information associated with the electronic advertisement. And it is the structure which transmits the advertisement integrated information which the acquisition part acquired to the electronic book terminal 10 by having received the advertisement delivery request | requirement from the electronic book terminal 10 as a trigger.

  Therefore, the electronic book terminal 10 can acquire the advertisement integrated information transmitted from the transmission unit of the relay server 20, and the advertisement integrated information is associated with the electronic advertisement information indicating the electronic advertisement and the electronic advertisement. Includes at least one of the displayed advertisement information. Thereby, the electronic book terminal 10 can display an electronic advertisement based on the advertisement integrated information transmitted from the relay server 20. That is, the electronic book terminal 10 can acquire the advertisement integrated information from the relay server 20 instead of the conventional Ad server 15 and display the electronic advertisement based on the acquired advertisement integrated information. The dependence on the Ad server 15 can be reduced.

  Therefore, when the Ad server 15 is exchanged, the advertisement integrated information is appropriately changed in the relay server 20 so that the advertisement is suitably put in and out (distributed) from the Ad server 15 managed for each advertising business owner. Can do. At this time, it is not necessary to change the mounting on the electronic book terminal 10 side.

  Furthermore, even when there are a plurality of Ad servers 15, by appropriately changing the advertisement integration information on the relay server 20 side, advertisements are suitably put in and out from the Ad server 15 managed for each advertising business (distribution). can do.

  In addition, the operator of the conventional advertisement distribution system 2 sends information such as the advertisement display status (number of times of display, identification of frequently displayed advertisements, etc.) or click-through status to the Ad server 15 which is an external server. Could only be obtained from. In that case, if the relationship with the owner of the Ad server 15 (for example, the advertising business) is not good, the information cannot be obtained.

  In this regard, by using the relay server 20, the electronic book terminal 10 can display an electronic advertisement based on the advertisement integrated information transmitted from the relay server 20. For this reason, since the information such as the advertisement display status and the click-through status can be known from the relay server 20, the operator of the advertisement distribution system 1 using the relay server 20 can check the access status to the relay server 20, etc. Based on this, it is possible to freely know the status of advertisement display.

  As described above, the relay server 20 realizes an effect that the dependency on the Ad server 15 can be reduced in the advertisement distribution system 1 that displays the advertisement distributed from the Ad server 15 on the electronic book terminal 10. can do.

  Furthermore, in the relay server 20, the acquisition unit acquires electronic advertisement information from the Ad server 15 as integrated advertisement information, and the transmission unit transmits the electronic advertisement information acquired by the acquisition unit to the electronic book terminal 10. It's okay.

  According to the above configuration, the acquisition unit acquires electronic advertisement information. Then, the transmission unit transmits the electronic advertisement information acquired by the acquisition unit to the electronic book terminal 10 with the reception of the advertisement distribution request from the electronic book terminal 10 as a trigger.

  Therefore, the electronic book terminal 10 acquires the electronic advertisement information transmitted from the transmission unit of the relay server 20, and displays the electronic advertisement based on the electronic advertisement information. That is, the electronic book terminal 10 can acquire electronic advertisement information once via the relay server 20 instead of from the conventional Ad server 15.

  Therefore, when the Ad server 15 is exchanged, the advertisement integrated information is appropriately changed in the relay server 20 so that the advertisement is suitably put in and out (distributed) from the Ad server 15 managed for each advertising business owner. Can do.

  Thus, the relay server 20 can reduce the dependence on the Ad server 15 in the entire advertisement distribution system 1.

  Further, in the relay server 20, when the advertisement-related information is link destination information indicating the link destination of the electronic advertisement in the Ad server 15, the acquisition unit acquires link destination information as advertisement integrated information, and the transmission unit The link destination information acquired by the acquisition unit may be transmitted to the electronic book terminal 10.

  Further, the relay server 20 may be configured such that the electronic book terminal 10 receives the electronic advertisement information from the Ad server 15 based on the link destination information transmitted from the transmission unit.

  According to the above configuration, the acquisition unit acquires link destination information. Then, the transmission unit transmits the link destination information acquired by the acquisition unit to the electronic book terminal 10 with the reception of the advertisement distribution request from the electronic book terminal 10 as a trigger.

  Therefore, the electronic book terminal 10 can acquire the link destination information transmitted from the transmission unit of the relay server 20 and can acquire the electronic advertisement information from the Ad server 15 based on the link destination information. Then, the electronic book terminal 10 can display an electronic advertisement associated with the electronic advertisement information.

  That is, the electronic book terminal 10 can acquire electronic advertisement information from the Ad server 15 through the relay server 20 once instead of from the conventional Ad server 15.

  Therefore, when the Ad server 15 is exchanged, the advertisement integrated information is appropriately changed in the relay server 20 so that the advertisement is suitably put in and out (distributed) from the Ad server 15 managed for each advertising business owner. Can do.

  Thus, the relay server 20 can reduce the dependence on the Ad server 15 in the entire advertisement distribution system 1.

  Further, the relay server 20 may be configured such that the electronic book terminal 10 receives the electronic advertisement information from the Ad server 15 based on the link destination information transmitted from the transmission unit.

  Further, in the relay server 20, when the link destination information does not include the link destination of the electronic advertisement, the transmission unit is a predetermined link indicating a predetermined link destination associated with an electronic advertisement different from the electronic advertisement. The electronic advertisement information including the previous information may be transmitted to the electronic book terminal 10.

  A case where the link destination of the electronic advertisement is not included in the link destination information is considered. In such a case, the transmission unit transmits link destination information including predetermined link destination information indicating a predetermined link destination to the electronic book terminal 10, so that the electronic book terminal 10 receives the electronic advertisement information from the predetermined link destination. Can be acquired. And the electronic book terminal 10 can display the electronic advertisement matched with the electronic advertisement information.

  Therefore, with the above-described configuration, it is possible to expand the use of the advertising space effectively when the advertising space becomes empty without the advertiser being attached. Further, with the above-described configuration, an advertisement placed on a predetermined link destination can be displayed on the electronic book terminal 10 with high frequency, and can be applied to strengthening branding.

  Furthermore, in the relay server 20, when the electronic book terminal 10 is connected to the advertisement distribution system 1, the electronic book terminal 10 acquires the electronic advertisement information and records the electronic advertisement information on the information recording medium. It may be.

  If the electronic book terminal 10 is not connected to the advertisement distribution system 1, the electronic book terminal 10 cannot acquire the electronic advertisement information distributed from the Ad server 15.

  However, according to the above configuration, when the electronic book terminal 10 is connected to the advertisement distribution system 1, the electronic book terminal 10 acquires the electronic advertisement information and records the electronic advertisement information on the information recording medium. .

  Therefore, the electronic book terminal 10 can display the electronic advertisement associated with the electronic advertisement information by reading the electronic advertisement information from the information recording medium without being connected to the advertisement distribution system 1. It becomes.

  Note that the information recording medium may be realized by any of the structures built in or externally attached to the electronic book terminal 10, and the type of the information recording medium is not limited.

  Further, in the relay server 20, among the electronic advertisement link destinations in the Ad server 15, a white list that does not need to be watched and a black list that needs to be watched for displaying the electronic advertisement on the electronic book terminal 10 are recorded. In addition, the acquisition unit may be configured to refer to the white list and the black list, to acquire electronic advertisement information from the white list, and not to acquire electronic advertisement information from the black list.

  With the above configuration, the acquisition unit can acquire electronic advertisement information from the white list that does not need to be alerted when displaying an electronic advertisement on the electronic book terminal 10, and requires caution when displaying the electronic advertisement on the electronic book terminal 10. The acquisition of electronic advertisement information can be restricted from the black list.

  Thereby, for example, the acquisition of electronic advertisement information from a link destination with high illegality is automatically restricted, and the display of advertisements that may adversely affect or inconvenience the user can be eliminated in advance.

  The white list and the black list may be recorded on an information recording medium built in or externally attached to the relay server 20, and the type of the information recording medium is not particularly limited.

  Furthermore, in the relay server 20, when the black list that requires caution in displaying the electronic advertisement on the electronic book terminal 10 among the link destinations of the electronic advertisement in the Ad server 15 is recorded, When the link destination of information is a black list, the black list may be converted to a link destination different from the black list, and electronic advertisement information may be acquired from the different link destination.

  With the above configuration, since the acquisition unit can acquire electronic advertisement information from a link destination different from the black list, for example, acquisition of electronic advertisement information from a highly illegal link destination is automatically limited, It is possible to eliminate the display of advertisements that may adversely affect or inconvenience the user in advance.

  The present invention relates to a relay server and an advertisement distribution system capable of reducing dependency on an advertisement distribution server in an advertisement distribution system that displays an advertisement distributed from an advertisement distribution server on a terminal device.

1 Advertising distribution system 5 EC store 10 Electronic book terminal (terminal device)
15 Ad server (advertising distribution server)
16 management unit 18 advertisement distribution unit 20 relay server 21 authentication unit 22 creative specification management unit 23 advertisement frame creation unit 24 advertisement display unit 25 results collection proxy unit 50 content conversion unit

Claims (9)

A relay server used in an advertisement distribution system for displaying an electronic advertisement distributed from an advertisement distribution server on a terminal device,
Obtaining means for obtaining integrated advertisement information including at least one of electronic advertisement information indicating the electronic advertisement and advertisement-related information associated with the electronic advertisement;
A transmission unit that transmits the advertisement integrated information acquired by the acquisition unit to the terminal device, triggered by receiving an advertisement distribution request from the terminal device;
A relay server comprising: The acquisition means acquires the electronic advertisement information from the advertisement distribution server as the advertisement integrated information,
The relay server according to claim 1, wherein the transmission unit transmits the electronic advertisement information acquired by the acquisition unit to the terminal device. When the advertisement related information is link destination information indicating a link destination of the electronic advertisement in the advertisement distribution server,
The acquisition means acquires the link destination information as the advertisement integrated information,
The relay server according to claim 1, wherein the transmission unit transmits the link destination information acquired by the acquisition unit to the terminal device.   The relay server according to claim 3, wherein the terminal device receives the electronic advertisement information from the advertisement distribution server based on the link destination information transmitted from the transmission means. When the link destination information does not include the link destination of the electronic advertisement,
The transmission means transmits electronic advertisement information including predetermined link destination information indicating a predetermined link destination associated with an electronic advertisement different from the electronic advertisement to the terminal device. Relay server.   3. The terminal device, when the terminal device is connected to the advertisement distribution system, causes the terminal device to acquire the electronic advertisement information and record the electronic advertisement information on an information recording medium. The relay server according to any one of 4 and 5. Among the electronic advertisement link destinations in the advertisement distribution server, when a normal link destination that does not require warning and a warning link destination that requires warning are recorded in displaying the electronic advertisement on the terminal device,
The acquisition means refers to the normal link destination and the warning link destination, acquires the electronic advertisement information from the normal link destination, and does not acquire the electronic advertisement information from the warning link destination. The relay server according to claim 2. Among the link destinations of the electronic advertisement in the advertisement distribution server, when a warning link destination that requires warning in recording the electronic advertisement on the terminal device is recorded,
The acquisition means converts the alert link destination into a link destination different from the alert link destination when the link destination of the electronic advertisement information is the alert link destination, and transmits the electronic advertisement information from the different link destination. The relay server according to claim 2, wherein the relay server is acquired. An advertisement distribution system for displaying on a terminal device an electronic advertisement distributed from an advertisement distribution server,
An advertisement distribution server for distributing electronic advertisements;
A terminal device for displaying the electronic advertisement to be distributed;
The acquisition unit that acquires at least one of the electronic advertisement information indicating the electronic advertisement and the advertisement-related information associated with the electronic advertisement, and the reception of the advertisement distribution request from the terminal device as a trigger, A relay server comprising transmission means for transmitting the advertisement integrated information acquired by the acquisition means to the terminal device;
An advertisement distribution system comprising:

Images