JP2011175329A - Device, system and method for distributing advertising content to electronic flier and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To improve the sales promotion effect by diversifying advertisement contents distributed in cooperation with electronic flyers, providing interesting electronic flyers, and distributing appropriate advertisement contents according to products or browsing status Let
An advertisement content distribution server 2 acquires a keyword set in a component part of an electronic leaflet 20 and a browsing state of the electronic leaflet 20 from a browsing terminal 6, and displays advertisement content associated with the acquired keyword and the like in a moving image. A search is performed from the information management table 71 and a search result list is generated. Further, the search information list having a higher rank in the notification information management table 72 is merged into a list. A ranking according to the strength of association with a keyword or the like is determined for the plurality of advertising contents, a distribution rate according to the ranking is determined, and the advertising content is distributed according to the distribution rate.
[Selection] Figure 9

Description

  The present invention relates to an advertisement content distribution system and the like for producing an electronic flyer linked with an advertisement content such as a promotional video.

Conventionally, leaflets printed with product advertisements and advertisements have daily special sale information, event information, etc. posted thereon, and have the effect of promoting customers' willingness to purchase.
At present, electronic leaflets that have been digitized from paper media and that can be viewed on PCs (personal computers), digital televisions, mobile phones, mobile terminals, game machines equipped with communication functions, and the like have been put into practical use. The electronic flyer is browsed by a browsing application called a viewer. A general electronic flyer viewer has a link function for linking to another WEB site when a specific position of the image is clicked, in addition to an image enlargement / reduction, scroll function, and the like. Attempts have been made to use such a link function to guide each product listed on an electronic flyer to a product purchase page on an EC site.

For example, Patent Document 1 describes that when a detailed display icon of an electronic flyer publication is designated, a still image, text, moving image, data, or electronic publication hyperlinked to the detailed information icon is provided. ing.
Further, Patent Document 2 discloses, from document data edited by a DTP (Desk Top Publishing) system, attribute information (character box, image, etc.) of component parts (paper box, character font, style, size) on a paper surface. Efficiently obtain position information (start point coordinates and end point coordinates if the component area is rectangular) based on the image file extension, file name, number of characters in the file name, etc. The technology is described. Also, a technique for setting link information is described as one form of using the acquired positional information of component parts.

JP 2006-277297 A JP-A-2005-208706

However, link information as shown in Patent Document 1 or Patent Document 2 is generally set such that a URL (Uniform Resource Locator) on the Internet is set to one-to-one with respect to a component. Therefore, the number of advertisement contents that can be distributed in cooperation is limited.
Also, when link information is given to each electronic component that is updated daily as well as having many components, it takes a lot of time to update the information and impairs the immediacy of information update. It will be.
Also, when the advertising content linked in advance in the electronic flyer does not match the user's situation (user attribute information such as age, gender, residential area, browsing date, weather, etc.) The sales promotion effect will be diminished.
Also, electronic leaflet distributors such as EC sites and online supermarkets have a desire to reflect the current situation on electronic leaflets in real time, such as limited-time campaigns and time sales.
In addition, when new advertising content is added to an electronic flyer, there is a desire to more effectively appeal to the browsing user the intention that the information is “latest”. This is because, if fresher information is always provided, the number of users who repeatedly browse electronic leaflets increases, and a sales promotion effect can be expected.

  The present invention has been made in view of such a problem, enables diversification of advertisement contents distributed in cooperation, provides an interesting electronic flyer, and is appropriate according to a product or a browsing situation, etc. An object of the present invention is to provide an advertisement content distribution device, an advertisement content distribution system, an advertisement content distribution method, and a program for an electronic leaflet capable of improving the sales promotion effect by distributing various advertisement contents.

  In order to solve the above-described problem, the first invention is set in a content management means for managing a plurality of advertisement contents in association with one or both of a keyword and an electronic flyer browsing state, and a component of the electronic flyer. Acquisition means for acquiring one or both of the keywords and the browsing status of the electronic leaflet, and the advertising content associated with either or both of the keywords and browsing status information acquired by the acquisition means Search means for searching from content management means; rank determining means for determining a rank according to the strength of association with the keyword or information relating to the browsing status for a plurality of advertisement contents searched by the search means; According to the rank determined by the rank determining means, the advertisement content A distribution rate determining means for determining a communication rate; and an advertisement content distribution means for distributing advertisement content to the electronic flyer according to the distribution rate determined by the distribution rate determination means. It is an advertising content distribution apparatus.

  Here, it is assumed that the advertisement content includes at least one of a sales promotion moving image, a sales promotion still image, notification text information, and the like.

According to the advertising content distribution apparatus for electronic leaflets of the first invention, a plurality of advertising contents are searched from the content management means based on the keywords set in each component of the electronic leaflets and the browsing status of the electronic leaflets. The search results are ranked according to the strength of relevance with keywords (matching with keywords etc., approximation, upper classification, lower classification, etc.), and the distribution rate of the advertising content is determined according to the determined ranking, According to the determined distribution rate, the advertising content is selectively distributed to the electronic leaflet.
Therefore, a plurality of advertisement contents can be associated with a certain component in the electronic leaflet by using a keyword or the like, and the advertisement contents that can be distributed can be diversified. Furthermore, a plurality of associated advertisement contents can be selectively distributed according to a predetermined distribution rate. Therefore, the same advertising content is not always distributed to the same component in the electronic leaflet, and an entertaining and rich electronic leaflet can be distributed. Moreover, the advertisement suitable for the target can be distributed by taking into account the situation of the browsing user and the situation at the time of browsing. Furthermore, even if the number of advertisement contents to be distributed increases, appropriate advertisement contents are automatically selected and distributed at a predetermined ratio, so that maintainability is good and management is easy. As a result, it is possible to provide an electronic leaflet that can withstand repeated browsing from the same user, and a high sales promotion effect can be expected from advertisement distribution to the electronic leaflet.

In addition, it is preferable that the rank determination unit assigns a high rank to newly registered advertisement content or advertisement content ranked as important information.
This makes it possible to preferentially distribute new advertising content from among multiple advertising content or to distribute important notification information with priority. Information freshness management and distribution priority management in advertising content distribution Becomes easy.

Further, it is desirable that the distribution rate determination means determines a distribution rate by selecting a desired rate pattern from a plurality of rate patterns.
As a result, the advertisement distribution pattern can be easily changed by simply selecting a desired rate pattern from several distribution rate patterns, so according to the demands of electronic flyer managers such as advertisement providers, EC sites, or stores. , It ’s easy to prioritize the right ad.

In addition, when the keyword is a product classification code indicating a product classification hierarchy, the search means uses a product classification code classified in a higher layer with respect to the product classification code corresponding to the keyword as a keyword used for the search. It is desirable to search the advertising content.
As a result, it is possible to further extract keywords related to the keyword, and it is easy to increase or decrease the selection range of the advertisement content. In addition, maintainability in embedding keywords in an electronic flyer is improved, and distribution management of advertising content is facilitated.

  A second invention comprises an electronic leaflet that is browsed on the browsing terminal, comprising: a browsing terminal that browses electronic leaflets; and an advertising content distribution server that is connected to the browsing terminal via a network and distributes advertising content. An advertisement content distribution system that acquires advertisement content from the advertisement content distribution server and displays the advertisement content in a viewable manner according to the user's operation above, wherein the advertisement content distribution server includes a plurality of advertisement contents as keywords and The content management means for managing in association with one or both of the electronic flyer browsing status, the keyword set in the component of the electronic flyer and the electronic flyer browsing status or both of the browsing Acquisition means acquired from the terminal and keywords acquired by the acquisition means A search unit that searches the content management unit for advertising content associated with one or both of the information on the browsing status and the keyword or browsing status for a plurality of advertising content searched by the searching unit Rank determining means for determining a rank according to the strength of association with the information relating to, a distribution rate determining means for determining a distribution rate of the advertising content according to the rank determined by the rank determining means, and the distribution An advertisement content distribution system comprising: advertisement content distribution means for distributing advertisement content to the browsing terminal according to a distribution rate determined by a rate determination means.

  A third invention comprises an electronic leaflet that is browsed on the browsing terminal, comprising: a browsing terminal that browses electronic leaflets; and an advertising content distribution server that is connected to the browsing terminal via a network and distributes advertising content. An advertisement content distribution method in an advertisement content distribution system for acquiring advertisement content from the advertisement content distribution server and displaying the advertisement content in a viewable manner in response to a user's operation on the electronic flyer. The step of acquiring one or both of the keyword set in the component and the browsing status of the electronic leaflet, and the advertising content associated with either or both of the acquired keyword and information regarding the browsing status, A plurality of advertisement contents with keywords and the electronic flyer The order according to the strength of the association between the step of searching from the content management means managed in association with one or both of the browsing statuses and the information related to the keyword or browsing status for the searched advertising content Determining the distribution rate of the advertising content according to the determined order, and distributing the advertising content to the electronic flyer according to the determined distribution rate. It is an advertising content distribution method.

According to the advertising content distribution system of the second invention or the advertising content distribution method of the third invention, the advertising content distribution server is based on the keywords set in each component of the electronic flyer and the browsing status of the electronic flyer. , Search multiple advertising contents, rank the search results according to the strength of the relationship with keywords (keyword match, approximation, higher classification, lower classification, etc.), and the advertising contents according to the determined rank And the advertising content is distributed to the electronic leaflet (browsing terminal) according to the determined distribution rate.
Therefore, it is possible to associate a plurality of advertisement contents with a keyword or the like with a certain component in the electronic leaflet. Furthermore, a plurality of associated advertisement contents can be selectively distributed according to a predetermined distribution rate. Therefore, since the same advertising content is not always distributed to the same component in the electronic leaflet, it is possible to distribute a timeless and interesting electronic leaflet. Moreover, the advertisement suitable for the target can be distributed by taking into account the situation of the browsing user and the situation at the time of browsing. Furthermore, even if the number of advertisement contents to be distributed increases, appropriate advertisement contents are automatically selected and distributed at a predetermined ratio, so that maintainability is good and management is easy. As a result, it is possible to provide an electronic leaflet that can withstand repeated browsing from the same user, and a high sales promotion effect can be expected from advertisement distribution to the electronic leaflet.

A fourth invention is a program for causing a computer to function as an advertising content distribution apparatus for electronic leaflets according to claim 1.
According to the fourth invention, a general-purpose computer can be used as the advertising content distribution apparatus according to the first invention, which is practical.

  According to the present invention, it is possible to diversify the advertising content distributed in cooperation, and to provide an interesting electronic flyer, and to distribute the appropriate advertising content according to the browsing situation etc. It is possible to provide an advertisement content distribution device, an advertisement content distribution system, an advertisement content distribution method, and a program for an electronic flyer capable of improving

Schematic configuration diagram of advertising content distribution system 1 The figure explaining the electronic leaflet 20 and advertisement content (the moving image 50, the notification information 60) Block diagram showing the hardware configuration of the computer The figure which shows the data structure of the advertisement content delivery server 2 The figure explaining the moving image information management table 71 The figure explaining the notification information management table 72 Example of rate table 73 Flow chart explaining the flow of advertising content distribution processing Flowchart for explaining the flow of determination / distribution processing of advertisement content to be distributed

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the drawings.
FIG. 1 is a diagram showing an outline of an advertising content distribution system 1 according to the present embodiment.

  As shown in FIG. 1, the advertising content distribution system 1 includes an advertising content distribution server 2, an advertising content database 3, an electronic leaflet distribution server 4, an EC site management server 5, and a browsing terminal 6 via a network 7 as necessary. The communication connection is configured.

The advertising content management server 2 is a computer that distributes appropriate advertising content to the electronic leaflet 20 (see FIG. 2A) distributed from the electronic leaflet distribution server 4 and displayed on the browsing terminal 6. The advertising content is sales promotion content created in various forms such as a moving image, a still image, and text. Specifically, it includes product CMs, EC site event / campaign information, and the like. The advertising content database 3 is a database that stores and stores advertising content. The advertising content is produced at a content production terminal (not shown) of the content production company and stored in the advertising content database 3.
The process executed by the advertisement content management server 2 to distribute appropriate advertisement content to the browsing terminal 6 (advertisement content distribution process; FIG. 8) will be described later.

  The electronic leaflet distribution server 4 is a computer that distributes the electronic leaflet 20. The electronic leaflet distribution server 4 transmits the electronic leaflet 20 held by itself designated by the web browser of the browsing terminal 6 or the electronic leaflet browsing viewer to the browsing terminal 6.

In this specification, the electronic leaflet 20 refers to an image of a leaflet displayed on the terminal screen by the function of the electronic leaflet viewer, and has a certain logical structure for generating such an image. The data content itself, or the image and data content itself, can be designated as a computer resource (for example, a file).
The electronic leaflet 20 as data is a collection of objects (objects) in which various attributes are given to component parts such as a character box and a product image. Also, when a physical event generated by operating the input device of the viewing terminal 6 is transmitted to the electronic flyer viewing viewer through the hardware / OS of the viewing terminal 6 and is detected as some event occurrence on the viewing screen Program code describing the event processing.
The electronic leaflet browsing viewer may be a dedicated viewer program corresponding to an Internet protocol such as HTTP, or may be realized by a software module that provides an interactive browsing function in cooperation with a Web browser.

  The EC site management server 5 is a computer that manages an EC (Electronic Commerce) site. The EC site is a site for selling products and services on the Internet. In the embodiment of the present invention, a net supermarket linked with an actual supermarket is exemplified as one form of the EC site, but other forms of EC sites may be used. It also includes an online shopping mall (also referred to as “Internet shopping mall”, “online mall”, etc.) in which pages of a plurality of shopkeepers are combined into one site. In the present embodiment, access from the browsing terminal 6 to the EC site management server 5 is realized by a predetermined icon operation in the electronic flyer 20 being browsed.

  The EC site management server 5 holds a product purchase page 30 (see FIG. 2B) for each product, and makes a settlement with a customer using a shopping cart (also referred to as “shopping basket”). When the purchase button 34 is pressed on the product purchase page 30, the target product is registered in the shopping cart. Items registered in the shopping cart can be settled together.

  The browsing terminal 6 is a computer that browses the electronic leaflet 20. An electronic leaflet browsing viewer or the like is installed in the browsing terminal 6, accesses the electronic leaflet distribution server 4 to acquire data regarding the electronic leaflet 20, and executes various processes related to browsing of the electronic leaflet 20. For example, the browsing terminal 6 displays the electronic leaflet 20, reads a keyword set in advance in a component (such as a character box or a product image) in the electronic leaflet 20, or authenticates the browsing user of the electronic leaflet 20. Process. The browsing terminal 6 can be realized by a digital television, a mobile phone, a mobile terminal, a game machine equipped with a communication function, or the like instead of a general-purpose computer.

Here, with reference to FIG. 2, the electronic leaflet 20 and advertisement content (moving image 50, notification information 60) in the present invention will be described.
As shown in FIG. 2A, the electronic flyer 20 includes a product image 21, a product price 23, an application number, etc. for one or a plurality of products, as well as an event name, notification information, and the like. . A character box, a product image, and the like indicating the information contents are each handled as a component.

  In the electronic leaflet 20 of the present embodiment, keywords are embedded in some or all of the components. In other words, the keyword is a value (= a specific character string or numerical value) set in one “not-displayed attribute” defined for each component in the source code of the electronic leaflet 20.

  The keyword includes, for example, a product code, a product classification code, an arbitrary keyword (genre, product type, item name, link information to additional information) and the like. For example, keywords such as genre “Chinese food” and product type “meal” are set for product images of Chinese side dish products, or product classification codes are embedded as keywords. However, since embedding of arbitrary keywords is likely to be difficult in terms of management, a product classification code is adopted as the embedded keyword, and an arbitrary keyword (“New Year's first sale”, “Chinese”, etc.) is added to the keyword (product classification code). ) May be associated to form a database. The following example will be described on the assumption that a product classification code is embedded in the components of the electronic leaflet 20.

  In addition, when a code with a hierarchical product classification is adopted as the data format of the product classification code, the genre, product type, and item name that are higher layers of the product classification are used as search codes from the product classification code itself. It can be derived as a keyword to be used, which is preferable. Specifically, the product classification code is in the form of, for example, “104426”. In this case, the upper two digits are the genre (“fresh food”, etc.), and the next two digits are the product type (“raw fruit”, etc.). The lower two digits are the item name (such as “cabbage”).

The operation at the time of embedding the above keyword will be added.
When embedding an arbitrary keyword, when the mouse passes an area where the electronic flyer 20 is located, the keyword embedded in the area is transmitted to the advertising content management server 2, and the advertising content management server 2 transmits the advertising content based on the keyword. A search is performed and the search result is sent to the viewer.
When the product code is embedded as a keyword, when the mouse passes through an area of the electronic flyer 20, the product code embedded in the area is transmitted to the advertisement content management server 2, and the advertisement content management server 2 Based on the code, a catch phrase of the product is identified and used as a keyword. Further, advertisement content is searched using the keyword, and the search result is transmitted to the viewer side. Alternatively, the advertisement content management server 2 may identify the product classification code from the product code, search the advertising content based on the product classification code, and transmit the search result to the viewer side.
When the product classification code is embedded, when the mouse passes an area where the electronic leaflet 20 is located, the product classification code embedded in the area is transmitted to the advertisement content management server 2, and the advertisement content management server 2 The advertisement content is searched based on the classification code, and the search result is transmitted to the viewer side. Alternatively, advertisement content with a similar product classification code may be searched based on the product classification code. Specifically, for example, in a product classified as processed food-condiment-mayonnaise, the ketchup advertising content is searched from the product classification code of the seasoning corresponding to the mayonnaise product.
In the above, the portion “... embedded in the area is transmitted to the advertisement content management server 2” is an operation that occurs when the event processing code described in the electronic leaflet 20 is executed.

In the electronic flyer 20, when the icon 22 is clicked with a mouse or the like, a transition is made to a product purchase page 30 associated with the icon 22. FIG. 2B is an example of the product purchase page 30. The product purchase page 30 is distributed from the EC site management server 5.
In the electronic flyer 20 of the present embodiment, advertisement content is displayed when a predetermined operation (for example, passing the mouse pointer 25 or clicking the mouse) is performed on the component in which the keyword is embedded. In FIG. 2C, a sales promotion video 50 and notification information 60 are reproduced and displayed as the advertising content. These advertisement contents are displayed and reproduced in a content window formed at an arbitrary position in the electronic leaflet 20, and the reproduction end, the elapse of a predetermined display time, or the “close” button in the content window is pressed. The content window is closed. The user can browse the electronic flyer 20 even during the display or reproduction of the advertising content, and the enlarged / reduced display, the display of price, product detailed information, etc., the display of product additional information, etc. Can be done.
The process of distributing the advertising content to the electronic flyer 20 will be described later.

FIG. 3 is a hardware configuration diagram of a computer (the advertisement content distribution server 2, the electronic leaflet distribution server 4, the EC site management server 5, the browsing terminal 6, and the like). Note that the hardware configuration in FIG. 3 is merely an example, and various configurations can be adopted depending on the application and purpose.
As shown in FIG. 3, the computer includes a control unit 11, a storage unit 12, a media input / output unit 13, a communication control unit 14, an input unit 15, a display unit 16, a peripheral device I / F unit 17, etc. Connected through.

The control unit 11 includes a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), and the like. The CPU calls a program stored in the storage unit 12, ROM, recording medium or the like to a work memory area on the RAM, executes it, drives and controls each device connected via the bus 18, and performs processing performed by the computer. Realize.
The ROM is a non-volatile memory and permanently holds a computer boot program, a program such as BIOS, data, and the like.
The RAM is a volatile memory, and temporarily stores programs, data, and the like loaded from the storage unit 12, ROM, recording medium, and the like, and includes a work area used by the control unit 11 for performing various processes.

  The storage unit 12 is an HDD (hard disk drive), and stores a program executed by the control unit 11, data necessary for program execution, an OS (operating system), and the like. With respect to the program, a control program corresponding to an OS (operating system) and an application program for causing a computer to execute processing described later are stored.

The media input / output unit 13 (drive device) inputs / outputs data, for example, a CD drive (-ROM, -R, -RW, etc.), DVD drive (-ROM, -R, -RW, etc.), MO drive, etc. And other media input / output devices.
The communication control unit 14 includes a communication control device, a communication port, and the like, is a communication interface that mediates communication between the computer and the network 7, and controls communication with other computers via the network 7.

The input unit 15 inputs data and includes, for example, a keyboard, a pointing device such as a mouse, and an input device such as a numeric keypad. An operation instruction, an operation instruction, data input, and the like can be performed on the computer via the input unit 15.
The display unit 16 includes a display device such as a liquid crystal panel, and a logic circuit or the like (video adapter or the like) for realizing a video function of the computer in cooperation with the display device.

The peripheral device I / F (interface) unit 17 is a port for connecting a peripheral device to the computer, and the computer transmits and receives data to and from the peripheral device via the peripheral device I / F unit 17. The peripheral device I / F unit 17 is configured by USB, IEEE 1394, RS-232C, or the like, and usually includes a plurality of peripheral devices I / F. The connection form with the peripheral device may be wired or wireless.
The bus 18 is a path that mediates transmission / reception of control signals, data signals, and the like between the devices.

Next, with reference to FIGS. 4 to 9, advertisement content distribution to the electronic leaflet 20 in the advertisement content distribution system 1 will be described.
4 is a diagram showing data held by the advertisement content distribution server 2, FIG. 5 is an example of the moving picture information management table 71, FIG. 6 is an example of the notification information management table 72, and FIG. 7 is an example of the rate table 73. .
FIG. 8 is a flowchart for explaining the overall flow of the advertisement content distribution process, and FIG. 9 is a flowchart for explaining the flow of the distribution content determination / distribution process.

  As illustrated in FIG. 4, a moving image information management table 71, a notification information management table 72, and a rate table 73 are stored in the storage unit of the advertisement content distribution server 2.

The moving picture information management table 71 is a table for managing the moving picture 50 that is the advertisement content, and as shown in FIG. 5, several association items are set for each moving picture file name 71a. The association item is an item for setting a keyword (a product name or a product classification (genre, product type, etc.)) indicating a product suitable for reproducing a moving image, or a browsing status of the electronic flyer 20. In the example of FIG. 5, the product classification code 71b is set as a keyword. Also, parameters such as weather 71c, area 71d, time zone 71e, etc. are set in the browsing status. In addition, you may make it include user attribute information (gender, age, preference, etc.) further as a browsing condition.
The moving image file name 71a is a file name of the moving image 50 stored in the advertisement content database 3, and is, for example, “C2010443.flv”, “A2010229.flv”, or the like. The product classification code 71b is a code indicating all or part of the product item, product type, genre, etc., and is “104426”, “211041”, or the like. In the weather 71c, the area 71d, and the time zone 71e, a code indicating the weather, a code indicating the area, and a code indicating the time zone are stored, respectively.

  For example, when the video animation CM of Company A mapo tofu is registered in the advertising content database 3 as advertising content, the video information management table 71 stores the file name 71a of this video CM, and as keywords, A product classification code 71b (for example, “402611”) indicating “genre: Chinese” and “keyword: side dish” is associated. Further, when it is desired to set a situation (target user, weather, etc.) suitable for viewing this moving image, the browsing situation (weather 71c, area 71d, time zone 71e, etc.) is stored as appropriate. A plurality of keywords may be associated. Further, the browsing status is not limited to the weather, the region, and the time zone, and other situations may be added. Further, a distribution period of the moving image 50, a registration date and time, and the like may be set.

  The notification information management table 72 is a table for managing the notification information that is the advertisement content. As shown in FIG. 6, several association items are set in the file name 72a of the notification information. The association items include rank 72b, browsing status (in FIG. 6, region 72c, time zone 72d), and the like. The file name 72a of the notification information is a file name of the notification information stored in the advertisement content database 3, and is, for example, “C2010443.flv”, “R2010229.xml”, or the like. The rank 72b indicates the priority order and importance level to be notified, and stores data indicating the order such as “A”, “B”, “C”, and the like. Further, the browsing status is not limited to the region and the time zone, and other situations may be added. In addition, a situation suitable for browsing this notification information is stored in the browsing situation (region 72c, time zone 72d, etc.). Furthermore, a delivery period, registration date and time, etc. may be set.

  For example, when notification information such as “New Year's New Sale” or “New Delivery System Notification” is registered as advertisement content, the notification information management table 72 includes a file name 72a of notification information (characters or moving images). While being stored, the rank 72b is set. Information related to the life of information (information freshness), such as notification information of “New Year's first sale”, is ranked high during the sale period or a predetermined period before the sale, and is not displayed at all after the period has elapsed. It is desirable to set. In addition, it is desirable that notification information of contents that should be notified to all users, such as “new delivery system notification”, is also ranked high in the same manner.

  As shown in FIG. 7, the rate table 73 stores one or more rate patterns 73b and 73c. The unit of rate in FIG. 7 is percent (%). For example, for rate (1), 1st place is 35%, 2nd place is 15%, 3rd place is 10%, 4th place is 8%, 5th place is 6%, 6th place is 5%, and so on. Is set. The advertisement content distribution server 2 searches a plurality of advertisement contents to be distributed in response to the advertisement content distribution request requested from the browsing terminal 6, and ranks the plurality of searched advertisement contents according to the strength of relation with the product and the browsing status Further, a distribution rate corresponding to the rank is determined by the rate table 73, and one advertisement content is selected and distributed at the distribution rate.

Next, with reference to FIG.8 and FIG.9, the delivery processing of advertisement content is demonstrated.
The browsing terminal 6 accesses the EC site management server 5 or the electronic leaflet distribution server 4 and acquires the electronic leaflet data of the EC site. The electronic leaflet 20 is distributed from the electronic leaflet distribution server 4 in cooperation with the EC site management server 5 to the browsing terminal 6.

Upon obtaining the electronic flyer data, the browsing terminal 6 activates a viewer application and displays the electronic flyer 20.
When the user moves the mouse pointer 25 on the electronic leaflet 20 in a state where the electronic leaflet 20 is displayed on the display screen of the browsing terminal 6, the browsing terminal 6 is embedded and set in the component through which the mouse pointer 25 has passed. The keyword (product classification code) is read (step S1).
The browsing terminal 6 transmits a content distribution request to the advertisement content distribution server 2 together with the read keyword.

  The advertisement content distribution server 2 performs keyword selection (step S2) and browsing status selection (step S3) based on the acquired keyword (product classification code).

  Keyword selection is processing for determining a search key based on a received keyword (product classification code). For example, the genre (upper category) of the product is derived from the product classification code and added to the search key. If there is a catch phrase that is pre-registered in association with the product code, the catch phrase is added to the search key. When additional information (for example, a recipe number) is associated with the product code, the additional information is added to the search key.

The selection of the browsing status is a process of acquiring the electronic flyer browsing status on the browsing terminal 6 that is the content distribution request source. Normally, when logging in to the EC site, authentication processing using a member ID or the like is performed, so the advertising content distribution server 2 obtains member attribute information associated with the member ID from the browsing terminal 6 or the EC site management server 5. Can be derived and acquired. In this case, it is assumed that member attribute information such as a user's residence area, gender, and age is registered in advance in the EC site management server 5. The browsing time can be acquired from an access log to the advertisement content distribution server 2 or the like. Further, the weather at the time of browsing can be acquired from the current weather information, the user's residential area, the location of the actual store, or the like.
The characteristics of online supermarkets include the provision of product contents, product prices, services, events, etc. in cooperation with actual stores, so if browsing conditions (especially regional information) are properly selected, it is appropriate for the region. Effective sales promotion.

  The selection of keywords (step S2) and the selection of browsing status (step S3) may be performed by the browsing terminal 6. In this case, the browsing terminal 6 transmits the selection result to the advertisement content distribution server 2.

Next, the advertising content distribution server 2 determines the advertising content to be distributed and executes a distribution process (step S4).
As shown in FIG. 9, in the determination and distribution processing of advertising content, when the advertising content distribution server 2 acquires a keyword, browsing status, or selection result thereof (step S11), the acquired keyword, browsing status, or these The moving picture information management table 71 is searched using the selection result as a search key (step S12).
For example, when the product classification code is used as a search key, a record corresponding to the search key from the moving image information management table 71 or a record corresponding to a higher classification of the product classification code used as the search key is searched. If no search result is obtained, the process is terminated. When at least one moving image information is obtained as a search result (hereinafter referred to as a search result list), the process proceeds to step S13.

  The advertising content distribution server 2 adds a higher ranking information in the notification information management table 72 to the search result list obtained in step S12 (step S13).

Next, the advertisement content distribution server 2 is based on the match or non-match with the parameters (weather, region, time, member attribute, etc.) acquired as a keyword or browsing status, similarity, higher or lower level of the corresponding classification, etc. The search result list merged in step S13 is rearranged. As a result, the ranking is determined so that the keyword and the strong association with the browsing status are ranked higher (step S14).
At this time, the search result list may be rearranged in consideration of the freshness of the advertising content (registration date and distribution period) or the importance of the advertising content.

The advertising content distribution server 2 refers to the sorted search result list and the rate table 73, and determines a distribution ratio according to the rank for the listed advertising content (step S15). Then, based on the determined ratio, one advertisement content to be distributed this time is determined and distributed to the viewing terminal 6 which is the advertisement content distribution request source (step S16).
In the browsing terminal 6, the advertising content distributed from the advertising content distribution server 2 is reproduced.

  That is, when the rate (1) of the rate table 73 in FIG. 7 is applied, the advertisement content ranked first among a plurality of advertisement contents searched based on the keyword or the like is distributed with a probability of 35%. Advertising content ranked second is delivered with a probability of 15%, advertising content ranked third is delivered with a probability of 10%, and advertising content ranked fourth is 8% The advertisement content that is distributed with a probability and ranked in the fifth place is distributed with a probability of 6%, and the advertisement content that is ranked in the sixth place is distributed with a probability of 5%.

  When an advertisement content provider, EC site manager, electronic flyer delivery manager, etc. wants to change to another rate pattern, the other rate pattern set in the rate table 73 may be selected and set.

Upon receiving the advertising content from the advertising content distribution server 2, the browsing terminal 6 opens a moving image window or a text display window over the electronic leaflet 20, and displays / reproduces the advertising content.
When the mouse is operated again on the viewing terminal 6 and a keyword is embedded and set in the component passed by the mouse pointer 25, the process returns to step S1 and the advertisement content distribution process is repeated. In addition, while the advertisement moving image 50 is being reproduced on the electronic flyer 20, it is desirable that another moving image is not displayed during the period from the reproduction start to the end. When the mouse pointer 25 passes again to a predetermined component (which may be the same as or different from the previous one) after the reproduction is completed, processing such as keyword transmission, determination of advertisement content to be distributed, and distribution is performed again. If the method of the present embodiment is used, advertising content different from the previous time is often distributed.

  As described above, in the advertising content distribution system 1 to the electronic leaflet 20 of the present embodiment, the advertising content distribution server 2 browses the keywords set in the components of the electronic leaflet 20 and the browsing status of the electronic leaflet 20. An advertisement content acquired from the terminal 6 and associated with the acquired keyword or the like is searched from the moving image information management table 71 to generate a search result list. Further, the search information list having a higher rank in the notification information management table 72 is merged into a list. The plurality of advertisement contents searched and merged include at least one of keyword matching / mismatching, similarity, upper classification / lower classification, freshness of advertising contents, and importance of advertising contents. The ranking according to the factor is determined, the distribution rate of the advertising content is determined according to the determined ranking, and the advertising content is distributed according to the determined distribution rate.

Accordingly, a plurality of related advertisement contents are listed from the keywords embedded in each component of the electronic leaflet 20, and one of them is selected and distributed. For this reason, the same advertising content is not always linked to the same component in the electronic leaflet 20, so that it is possible to deliver a variety of advertising content and to provide a timeless and interesting electronic leaflet 20 it can. This makes it possible to increase the number of advertisement contents to be distributed and to provide the electronic leaflet 20 that can withstand repeated browsing from the same user. As a result, it is possible to expect a high sales promotion effect by the advertisement distribution to the electronic leaflet 20.
In addition, since the advertisement content to be distributed is determined in consideration of the browsing user's situation, it is possible to distribute advertisements according to the browsing user's situation and the situation at the time of browsing, and it can be expected to improve the sales promotion effect.

In addition, for example, if high ranking is given to newly registered advertising content, it is possible to preferentially deliver new advertising content from among a plurality of advertising content, and the freshness of information of the electronic flyer 20 Management becomes easy.
In addition, if the desired rate pattern can be selected from several delivery rate patterns, the advertisement delivery pattern can be easily changed. Therefore, according to the request of the advertising content provider or the electronic flyer manager such as an EC site or a store. This makes it easy to deliver appropriate advertisements.

  In the above-described processing, the example in which the advertising content is determined using both the keyword embedded in the component of the electronic flyer 20 and the browsing status is shown, but the present invention is not limited to this. The advertising content to be distributed may be determined from only the keywords or the browsing status. In this case, step S2 or step S3 in FIG. 8 or step S12 or step S13 in FIG. 9 is omitted as appropriate.

  In addition, if there is advertisement content that you want to be forcibly displayed at the request of an advertisement provider or EC site administrator, the advertisement content can be distributed at a certain rate regardless of the above-mentioned rate. Also good.

  As mentioned above, although suitable embodiment, such as an advertising content delivery apparatus to the electronic leaflet concerning the present invention, was described with reference to an accompanying drawing, the present invention is not limited to the example concerned. It will be apparent to those skilled in the art that various changes or modifications can be conceived within the scope of the technical idea disclosed in the present application, and these are naturally within the technical scope of the present invention. Understood.

1 .... Advertising content distribution system 2 .... Advertising content distribution server 3 .... Advertising content database 4 .... Electronic leaflet distribution server 5 .... EC site management server 6... Browsing terminal 7... Network 71... Video information management table 72 .. announcement information management table 73. ... Electronic flyers 25 ... Mouse pointer 30 ... Product purchase page on EC site 50 ... Advertising content (video)
60 ... Advertising content (notification information)

Claims (7)

A content management means for managing a plurality of advertisement contents in association with one or both of a keyword and an electronic flyer browsing status;
An acquisition means for acquiring one or both of a keyword set in a component of the electronic leaflet and a browsing status of the electronic leaflet;
A search unit that searches the content management unit for advertising content associated with either one or both of the keyword acquired by the acquisition unit and the information related to the browsing status;
Rank determination means for determining a rank according to the strength of the relationship with the keyword or information regarding the browsing status for a plurality of advertisement contents searched by the search means;
A delivery rate determining means for determining a delivery rate of the advertising content according to the order determined by the rank determining means;
Advertising content distribution means for distributing advertising content to the electronic flyer according to the distribution rate determined by the distribution rate determination means;
An advertising content distribution apparatus for electronic leaflets, comprising:   The advertisement content for an electronic flyer according to claim 1, wherein the rank determination means assigns a high rank to newly registered advertisement content or advertisement content ranked as important information. Distribution device.   2. The advertisement content distribution apparatus for electronic flyers according to claim 1, wherein the distribution rate determination means determines a distribution rate by selecting a desired rate pattern from a plurality of rate patterns. When the keyword is a product classification code indicating a product classification hierarchy,
2. The electronic leaflet according to claim 1, wherein the search unit searches the advertising content using a product classification code classified in a higher layer with respect to a product classification code corresponding to the keyword as a keyword used for the search. Advertising content distribution device. A user operation on an electronic flyer being browsed on the browsing terminal, comprising: a browsing terminal for browsing an electronic flyer; and an advertising content distribution server that is connected to the browsing terminal via a network and distributes advertising content In accordance with the advertising content distribution system, the advertising content is acquired from the advertising content distribution server and displayed so as to be viewable.
The advertising content distribution server is
Content management means for managing a plurality of advertisement contents in association with either one or both of a keyword and the browsing status of the electronic flyer;
An acquisition means for acquiring one or both of a keyword set in a component part of the electronic leaflet and a browsing situation of the electronic leaflet from the browsing terminal;
A search unit that searches the content management unit for advertising content associated with either one or both of the keyword acquired by the acquisition unit and the information related to the browsing status;
Rank determination means for determining a rank according to the strength of the relationship with the keyword or information regarding the browsing status for a plurality of advertisement contents searched by the search means;
A delivery rate determining means for determining a delivery rate of the advertising content according to the order determined by the rank determining means;
Advertising content distribution means for distributing advertising content to the browsing terminal according to the distribution rate determined by the distribution rate determination means;
An advertising content distribution system comprising: A user operation on an electronic flyer being browsed on the browsing terminal, comprising: a browsing terminal for browsing an electronic flyer; and an advertising content distribution server that is connected to the browsing terminal via a network and distributes advertising content In accordance with the advertising content distribution method in the advertising content distribution system, the advertising content is acquired from the advertising content distribution server and displayed so as to be viewable.
The advertising content distribution server is
A step of acquiring one or both of a keyword set in a component of the electronic flyer and a browsing status of the electronic flyer;
Content that manages advertisement content associated with either or both of the acquired keyword and browsing status information by associating a plurality of advertising content with either or both of the keyword and the browsing status of the electronic leaflet Searching from the management means;
Determining a ranking according to the strength of association with the keyword or the information on the browsing status for the plurality of searched advertisement contents;
Determining a delivery rate of the advertising content according to the determined order;
Delivering advertising content to the electronic flyer according to the determined delivery rate;
An advertisement content distribution method comprising:   The program for functioning a computer as an advertising content delivery apparatus to the electronic leaflet of Claim 1.

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