JP2011097607A - Advertisement provision service system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To obtain an advertisement provision service system for easily acquiring information related to an advertiser of an outer package panel at replacing the outer package panel. <P>SOLUTION: An outer package panel identification information acquisition means 11a acquires outer package panel identification information for distinguishing an outer package panel that is a target to be mounted in an apparatus from other outer package panels. A destination determination means 11b determines a specific destination on the Internet that corresponds to the outer package panel identification information. An advertisement server 12 is installed at the specific destination and communicates with a mobile terminal 11 to distribute information related to an advertiser of the outer package panel. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to an advertisement providing service system, and more particularly to an advertisement providing service system using a portable terminal whose appearance can be changed.

  Mobile phones, PHSs (Personal Handy-phone Systems), PDAs (Personal Digital Assistants) or portable terminals that are portable and equipped with a wireless communication function are widely used not only in offices but also in homes. One feature of these portable terminals is that they are individually owned by individuals, unlike fixed telephones that are shared by a plurality of persons installed at home, for example.

  For these reasons, in order to cope with the variety of preferences of individual users, these mobile terminals are conventionally sold with various functions. Such portable terminals having many functions can be used by selecting functions according to the use environment, for example, when used at home or when used in an office. In view of this, it has been proposed as a first proposal to replace the exterior panel of the mobile terminal in accordance with the use environment and automatically set the function according to the replaced exterior panel (see, for example, Patent Document 1). .

  According to the first proposal, the operation mode can be recognized immediately only by looking at the exterior panel currently mounted on the apparatus main body, and the menu operation for confirming the function becomes unnecessary.

  In addition, it is proposed as a second proposal to automatically change the internal operation characteristics of the telephone when the cover as the exterior panel is changed (see, for example, Patent Document 2). In the second proposal, the user can change the cover when the user desires to change the appearance of the mobile phone or the cover is damaged. Then, the operation characteristics of the portable wireless communication device are reconfigured according to the operation characteristics related to the cover.

  Typically, when a user purchases a cover for a favorite music band and attaches it to the phone body, this not only changes the appearance of the phone, but also includes the band logo in the startup menu and One of the band's hit songs will sound. In addition to ring tones, ring tones, animations, screen savers, modes, bookmarks, browser preferences, phone memory preferences, games or game elements, game players and item refills.

  Thus, according to the second proposal, when the cover is replaced, the ID (Identification) of the cover is detected, and as a result, the internal configuration of the telephone is selected and changed accordingly. The internal configuration may be selected from a range of pre-programmed internal configurations, or may be retrieved from a server and downloaded.

Japanese Patent Laying-Open No. 2004-221860 (paragraphs 0008, 0009, and 0037, FIG. 9) Japanese translation of PCT publication No. 2003-533134 (paragraphs 0004, 0008, 0014, 0018, FIG. 1)

  By the way, in the first and second proposals, the function of the mobile terminal is restricted according to a specific use environment according to the exterior panel that is replaceably attached to the apparatus body, or specialized by a specific function. For convenience. Therefore, these proposals specialize the function of the device as a portable terminal, and so to speak, disclose a technique for setting a stage device for each user and application.

  However, in the technology related to the mobile terminal proposed in the past, even if the stage device is set, various services provided to the user using this stage device are uniform and no consideration is given. For example, it is assumed that a user is a fan of a product of a beverage manufacturer, and an exterior panel having an appearance similar to that product is purchased or presented. In this case, the user is in charge of coordinating the typeface and icon of characters used for displaying the screen such as liquid crystal or the design of the standby screen displayed when the mobile terminal is in standby mode according to the image of the product. Often you want to use the material. In addition, when various voice messages are sent from the mobile terminal, it is desirable that the voice of the talent used in the commercial of the corresponding product be used, or that the voice actor that matches the image of the product be used. There are many cases. This is because it is possible to eliminate the mismatch between the services provided by the mobile terminal exterior panel and the mobile terminal, and to achieve total coordination in which the sense expression perceived by humans such as vision and hearing can be matched.

  For this reason, the user who changed the exterior panel conventionally made an effort to harmonize other parts of the portable terminal with the new handle and texture of the exterior panel. Specifically, the website of the newly adopted exterior panel manufacturer is accessed, and not only visual materials such as fonts and icons provided there, but also various coordination materials that appeal to the five senses are downloaded. It was. However, it is cumbersome to set the downloaded coordination material on each portable terminal, and in some cases, it may be necessary to have relatively specialized knowledge. There was a problem that it was difficult to realize the adaptation of the sensory expression as intended.

  In addition, even for those who have such specialized knowledge, it is troublesome to download and set the coordination material every time the exterior panel is replaced. There was a problem that it could not be changed freely according to the situation.

  SUMMARY OF THE INVENTION Accordingly, an object of the present invention is to obtain an advertisement providing service system that can easily acquire information about an advertiser of an exterior panel as the exterior panel is replaced.

  In the present invention, (a) obtaining exterior panel identification information for obtaining exterior panel identification information for distinguishing an exterior panel to be attached to the apparatus main body from other exterior panels to be similarly attached to the apparatus body. Means, a destination discriminating means for discriminating a specific destination on the Internet corresponding to the exterior panel identification information acquired by the exterior panel identification information acquisition means, and a destination discrimination means when the exterior panel is mounted on the apparatus main body. (B) an advertisement that is installed at the specific destination described above on the Internet and communicates with the communication means of the mobile terminal and distributes information relating to the advertiser of the exterior panel A server is provided in the advertisement providing service system.

  In the present invention, (a) exterior panel identification for acquiring exterior panel identification information for distinguishing an exterior panel to be attached to the apparatus main body from other exterior panels to be attached to the apparatus main body. A portable terminal comprising information acquisition means and communication means for transmitting exterior panel identification information acquired by the exterior panel identification information acquisition means to a specific destination via the Internet; and (b) the specific destination described above on the Internet. A receiving unit that is installed and receives exterior panel identification information sent from the communication unit of the portable terminal, and an advertiser of the exterior panel that is mounted on the main body of the portable terminal based on the exterior panel identification information received by the receiving unit Advertiser discriminating means for discriminating the information, and distribution means for delivering information relating to the advertiser discriminated by the advertiser discriminating means to the portable terminal And an advertisement server with is provided to the advertisement providing service system.

  As described above, according to the present invention, when an exterior panel to be attached to the main body of the mobile terminal is selected, information regarding the advertiser of the exterior panel can be easily obtained, so that the advertising effect by the advertiser can be enhanced. In addition to being able to do this, if you need an environment for design unification such as icons, fonts, screen color schemes, background images, clock display, etc., adapted to the exterior panel, you can easily obtain information about this can do.

It is a claim corresponding | compatible figure of the advertisement provision service system of this invention. It is a claim corresponding | compatible figure of the other advertisement provision service system of this invention. It is a schematic block diagram of the content provision service system in embodiment of this invention. It is explanatory drawing showing the outline | summary of the structure of the mobile telephone in a present Example. It is the top view which showed an example of the structure of the panel identification code | cord | chord part in a present Example. It is a block diagram showing the outline | summary of the circuit structure of the mobile telephone of a present Example. It is explanatory drawing showing the outline | summary of the memory | storage part in a present Example. It is explanatory drawing showing the detail of the panel data relevant information storage area of a present Example. It is the block diagram showing the outline | summary of the structure of the exterior panel provision server of a present Example. It is a block diagram showing the outline | summary of the structure of the content server of a present Example. It is a flowchart showing the mode of the process by the side of the mobile telephone at the time of requesting sending of an exterior panel in a present Example. It is a flowchart showing the process at the time of a mobile telephone setting a content set in a present Example. It is a schematic block diagram of the content provision service system in the 1st modification of this invention. It is a block diagram showing the structure of the content server in a 1st modification. It is the flowchart showing the first half of the process at the time of a mobile telephone setting a content set in a 1st modification. It is the flowchart showing the second half of the process at the time of a mobile telephone setting a content set in a 1st modification. It is a flowchart showing the outline | summary of the advertisement relevant process by a content server in a 1st modification. It is a block diagram showing the outline | summary of the structure of the content server in the 2nd modification of this invention. It is a flowchart showing the selection process of the content set in the 2nd modification. It is a block diagram showing the outline | summary of the circuit structure of the mobile telephone in the 3rd modification of this invention. It is a flowchart showing the first half of the process which discriminate | determines the kind of exterior panel with the mobile telephone of a 3rd modification. It is a flowchart showing the second half of the process which discriminate | determines the kind of exterior panel with the mobile telephone of a 3rd modification. It is a perspective view of the mobile telephone which removed the exterior panel in the 4th modification of this invention. It is a top view showing the surface of the exterior panel of the mobile phone in the 4th modification. It is a top view showing the back surface of the exterior panel of the mobile telephone in a 4th modification.

  FIG. 1 is a diagram corresponding to a claim of the advertisement providing service system of the present invention. The advertisement providing service system 10 of the present invention includes a mobile terminal 11 and an advertisement server 12. Here, the portable terminal 11 includes an exterior panel identification information acquisition unit 11a, a destination determination unit 11b, and a communication unit 11c. The exterior panel identification information acquisition unit 11a acquires exterior panel identification information for distinguishing an exterior panel to be attached to the apparatus body from other exterior panels to be attached to the apparatus body. The destination determination unit 11b determines a specific destination on the Internet corresponding to the exterior panel identification information acquired by the exterior panel identification information acquisition unit 11a. The communication unit 11c connects to the destination determined by the destination determination unit 11b when the exterior panel is attached to the apparatus main body. The advertisement server 12 is installed at the specific destination on the Internet, communicates with the communication means 11c of the mobile terminal 11, and distributes information related to the advertiser of the exterior panel.

  FIG. 2 is a diagram corresponding to a claim of another advertisement providing service system of the present invention. Another advertisement providing service system 20 of the present invention includes a mobile terminal 21 and an advertisement server 22. Here, the portable terminal 21 includes an exterior panel identification information acquisition unit 21a and a communication unit 21b. The exterior panel identification information acquisition unit 21a acquires exterior panel identification information for distinguishing an exterior panel to be attached to the apparatus body from other exterior panels to be attached to the apparatus body. The communication unit 21b transmits the exterior panel identification information acquired by the exterior panel identification information acquisition unit 21a to a specific destination via the Internet. The receiving unit 22a is installed at the specific destination on the Internet and receives the exterior panel identification information transmitted from the communication unit 21b of the portable terminal 21. The advertiser discriminating unit 22b discriminates the advertiser of the exterior panel to be mounted on the device body of the mobile terminal based on the exterior panel identification information received by the receiving unit 22a. The distribution unit 22c distributes information regarding the advertiser determined by the advertiser determination unit 22b to the mobile terminal.

  <Embodiment of the Invention>

  Next, an embodiment of the present invention will be described.

  FIG. 3 shows a panel-specific sensation in which a sensory expression sensed by at least a part of the five senses such as the exterior panel and human vision and hearing is adapted to the mobile phone as the mobile terminal according to the embodiment of the present invention. 1 shows an outline of a configuration of a content providing service system that provides content as expression data. The content providing service system 100 according to the present embodiment is a system that uses the Internet 101 and the mobile communication network 102 as communication networks. A mobile phone 104 as a mobile terminal possessed by the user 103 is connected to the mobile communication network 102. The mobile phone 104 includes a device main body 105 and an exterior panel 106 that can be attached to and detached from the device main body 105. In addition to the mobile phone 104, the user 103 may have a dedicated operation terminal 107 represented by, for example, a desktop personal computer or a game terminal having a communication function. In this embodiment, the operation dedicated terminal 107 is directly connected to the Internet 101 and can be used for operations related to the exterior panel 106 of the mobile phone 104. In the present embodiment, the case where the mobile phone 104 itself is used for operations related to the exterior panel 106 will be mainly described.

  The Internet 101 is provided with an exterior panel providing server 108 for providing the exterior panel 106 to the user 103, and a content server 109 for selecting content as a coordinated material and providing it to the user 103. However, when a specific manufacturer provides content in common with the exterior panel 106, the exterior panel providing server 108 and the content server 109 can be realized as one common server. In this embodiment, the exterior panel providing server 108 is a server that allows a user to select a desired one of a plurality of exterior panels 106 designed by one or a plurality of manufacturers. The content server 109 receives information about the exterior panel 106 selected by the user 103 and provides content corresponding thereto.

  FIG. 4 shows an outline of the structure of the mobile phone. The cellular phone 104 according to the present embodiment includes an apparatus main body 105 that houses various electronic circuits, and an exterior panel 106 that is detachably mounted 121 on the apparatus main body 105. The size of the apparatus main body 105 is standardized in several types, and a plurality of exterior panels 106 are prepared for the same standard. However, in order to simplify the description, it is assumed that the apparatus main body 105 is limited to one size.

  An identification code reading unit 122 is disposed at a predetermined location of the apparatus main body 105. In the present embodiment, a reading sensor that reads two-dimensional information of a predetermined area is used for the identification code reading unit 122. A panel identification code portion 123 is attached to the exterior panel 106 at a position facing the identification code reading portion 122 at the time of mounting. Of course, the panel identification code read by the identification code reading unit 122 is not limited to that used in the present embodiment, but includes various types such as barcode information and code information using a wireless tag.

  FIG. 5 shows an example of the panel identification code portion of the present embodiment. The panel identification code portion 123 represents a unique panel identification code by a geometric pattern composed of white circles or black circles arranged in a 3 × 3 matrix in the present embodiment. The apparatus main body 105 reads this geometric pattern with the identification code reading unit 122 and sends it to the content server 109 shown in FIG. 3, thereby enabling acquisition of desired content.

  FIG. 6 shows an outline of the circuit configuration of the mobile phone. The mobile phone 104 according to the present embodiment includes a control unit 131. The control unit 131 controls the entire mobile phone 104 and includes a CPU (Central Processing Unit), a ROM (Read Only Memory), and a RAM (Random Access Memory) not shown. And various control is enabled by executing the control program stored in ROM. The RAM temporarily stores various data or programs that are temporarily required when the CPU performs control.

  The control unit 131 is connected to each unit in the mobile phone 104 via a bus 132 such as a data bus. Here, each part includes both a circuit part configured by hardware and a circuit part realized by software by the CPU executing a control program.

  The communication unit 133 includes a transmission / reception antenna 134 so that the mobile phone 104 performs a call or data communication via the mobile communication network 102 shown in FIG. 3 or via a communication network such as the Internet 101. It has become. The display unit 134 is configured by a liquid crystal display or an EL (Electro Luminescence) panel. In the case of the present embodiment, for example, a screen for selecting various contents is displayed on the display unit 134 to enable selection by the user 103. The reception unit 135 is a circuit part that outputs the sound received by the communication unit 133, and is configured by a speaker, for example. The transmitter 136 is a circuit portion that transmits voice to the other party using the communication unit 133, and is constituted by a microphone, for example.

  The identification code reading unit 122 is a circuit part that reads image information at a position where the panel identification code unit 123 should exist as described with reference to FIG. The storage unit 138 is a memory that stores, for example, a panel identification code read by the identification code reading unit 122 or stores content acquired from the content server 109 shown in FIG. The operation unit 139 includes a key switch (not shown) for performing various operations such as an operation for transmission and reception.

  FIG. 7 shows an outline of the storage unit. The storage unit 138 is used as several storage areas. The content change program storage area 151 is an area for storing a control program for receiving a panel identification code from the identification code reading unit 122 shown in FIG. 4 and receiving a content set from the content server 109. In the panel data related information storage area 152, a URL (Uniform Resource Locator) as information related to the connection destination of the content server 109 in association with the panel identification code, a panel identification code, and a content set corresponding to these panel identification codes are stored. The file name is stored.

  FIG. 8 shows details of the panel data related information storage area. In the panel data related information storage area 152, the URL of the content server 109 shown in FIG. 3, the identification codes (# 1, # 2) of the types of the exterior panels 106 to be prepared, and these identification codes are associated with each other. The file name of the content set is stored. Here, the content set refers to a data group such as an icon, a font, a screen color scheme, a background image, a clock display, etc., each having a unified sense expression (design). A predetermined empty area exists in the panel data related information storage area 152, and a “new panel identification code” newly prepared and a “content set file name” corresponding thereto can be stored therein. It has become.

Returning to FIG. 7, the description will be continued. Content set storage region 153 ₁ ~153 _n of the first to n in the storage unit 138, icons to be uniform sensory representations respectively (design), font, color screen, a background image, the contents set in the clock display such This is the area to be stored. These are configured to store n content sets downloaded in the past on the assumption that the user 103 shown in FIG. 3 replaces and uses a plurality of exterior panels 106 as appropriate. Incidentally, the panel and the data-related information file name of the content set that is stored in the storage area 152, pointing file name of the data stored in the content set storage region 153 ₁ ~153 _n, respectively.

  Note that the unified sense expression means a expression expressed by a person or organization of a specific designer or a design department of a company as being unified, and does not necessarily need to be an objectively recognized unified expression. Therefore, for example, a certain exterior panel 106 has a uniform set of sensory expressions such as icons, fonts, screen color schemes, background images, clock displays, etc., or sensory expressions that are compatible with each other. It doesn't have to be a pair. When the exterior panel 106 is made specific to a certain device main body 105, when a plurality of designers create content sets such as icons, fonts, screen color schemes, background images, clock displays, and the like corresponding thereto, This is because each may provide a different set of content. Accordingly, there can be a plurality of content sets in which the sensory expression matches the specific exterior panel 106. Importantly, since the impression of the mobile phone 104 is different if the exterior panel 106 is different, there is a possibility that the content set to which the sensory expression is adapted correspondingly is greatly different. If there are a plurality of content sets corresponding to a specific exterior panel 106, the content server 109 does not need to provide all of these sets. As will be described later, a plurality of sets may be presented and automatically selected according to the user's preference.

  FIG. 9 shows an outline of the configuration of the exterior panel providing server. The exterior panel providing server 108 includes a processing server section 161 that processes a request from the mobile phone 104 shown in FIG. 3, an exterior panel storage section 162 that stores various exterior panels 106, and an exterior panel 106 selected by the user 103. A delivery processing unit 163 that performs processing for delivering the request to the request destination. The delivery processing unit 163 grasps the location of the stocked physical warehouse or the like for all the exterior panels 106 stored in the exterior panel storage unit 162, and corresponds when the user 103 selects the exterior panel 106. The location is contacted for delivery.

  The processing server unit 161 includes a CPU (not shown), has a basic function as a normal server, and stores a control program for controlling each unit as the exterior panel providing server 108.

  FIG. 10 shows an outline of the configuration of the content server. The content server 109 includes a processing server unit 171 that processes a request from the mobile phone 104 shown in FIG. 3, and a content set storage unit 172 that stores various content sets. The basic configuration of the processing server unit 171 is the same as that of the processing server unit 161 (FIG. 9). Each content set stored in the content set storage unit 172 is stored in association with a panel identification code. When the processing server unit 171 receives the panel identification code from the mobile phone 104 shown in FIG. 3, the processing server unit 171 reads the content set associated therewith and transmits it to the mobile phone 104 that has received it.

  FIG. 11 shows the state of processing on the mobile phone side when requesting the sending of the exterior panel in the content providing service system configured as described above. This will be described with reference to FIGS. The cellular phone 104 is connected to the exterior panel providing server 108 on the Internet 101 by an input operation of the user 103 (step S201), and transmits apparatus main body information indicating the type of the apparatus main body 104 and the address of the user 103 (step S201). S202).

  Then, the exterior panel providing server 108 that has received the information indicating the type of the apparatus main body 104 transmits a list of the exterior panels 106 that can be mounted in accordance with the type of the apparatus main body 104. When the mobile phone 104 receives this list (step S203: Y), it displays the list of exterior panels 106 that has been sent on the display unit 134 (step S204). The user 103 selects one exterior panel 106 desired to be attached to the apparatus main body 104 from the list (step S205: Y).

  Then, the mobile phone 104 checks the information attached to the selected exterior panel 106, and it is determined whether or not the selected exterior panel 106 is charged (step S206). For example, when a manufacturer organizes a plan for presenting an exterior panel 106 to a user as a substitute for an advertisement for a new product, the corresponding exterior panel 106 may be free. The same applies when the local government presents the exterior panel 106 as part of the tourism business.

  If the exterior panel 106 is free (step S206: N), the exterior panel request process on the mobile phone 104 side ends (end). In this case, the exterior panel providing server 108 performs processing for mailing the requested exterior panel 106 to the address of the user 103 based on information representing the address of the user 103 in the apparatus main body information.

  On the other hand, when the exterior panel 106 is sold for a fee as a normal product (step S206: Y), a settlement process is performed for the user 103 to purchase it (step S207), and the mobile phone The exterior panel request process on the 104 side ends (END). Also in this case, the exterior panel providing server 108, when the settlement processing is completed, determines the requested exterior panel 106 as the address of the user 103 based on the information representing the address of the user 103 in the apparatus main body information. Will be processed by mail.

  In this way, the user 103 can obtain a desired exterior panel 106. Of course, the user 103 may receive the exterior panel 106 directly at a corporate event venue or obtain the exterior panel 106 in a form enclosed in a direct mail. In addition, it is possible to purchase the exterior panel 106 at a store that sells mobile phones without using the Internet 101.

  FIG. 12 shows the flow of processing when the user's mobile phone sets a content set that is totally coordinated with the exterior panel. The description will be made with FIG. 3, FIG. 4, FIG. 6, and FIG. When the user 103 of the mobile phone 104 intends to use a new exterior panel 106, the user 103 attaches it to the apparatus main body 105. Then, the identification code reading unit 122 reads the panel identification code unit 123 (step S221). Based on this, the cellular phone 104 displays an inquiry as to whether or not it is desired to change the content set on the display unit 134 (step S222).

When the user 103 inputs that the content set is to be changed (step S223: Y), the content set that matches the attached exterior panel 106 is already stored in the storage unit 138 of the mobile phone 104. It is checked whether it is stored (step S224). This time read panel identification codes of the identification code reading unit 122, check whether the matches one of the first to panel identification code of the n contents set storage region 153 _1-153 stored content set to _n of This is possible.

If the storage unit 138 stores a content set that matches the attached exterior panel 106 (step S224: Y), the content set is read out, and an icon, font, A content set such as a screen color scheme, a background image, and a clock display is set (step S225). If a content set suitable for this is not stored in the mobile phone 104 (step S224: N), the content stored in the panel data related information storage area 152 shown in FIG. It is transmitted to the content server 109 indicated by the server URL. Since the content server 109 transmits the content set conforming to the panel identification code transmitted from the mobile phone 104, the mobile phone 104 acquires the content set by downloading (step S226). In this case, the unused area of the content set storage region 153 ₁ ~153 _n, and save the actual set of content obtained from the content server 109, and the new panel identification code storage of the panel data-related information storage area 152 The panel identification code read from the exterior panel 106 and the file name of the downloaded content set are stored together in the area (step S227). Based on the downloaded content set, settings such as an icon, font, screen color scheme, background image, and clock display are performed (step S225).

  Further, when the user 103 inputs that the content set is not changed, or when it is not necessary to change the content set as in the case where the mounted exterior panel 106 is not new (step S228: Y), the content set is set. Is displayed on the display unit 134 (step S229). In this case, the processing ends without performing the content set display setting in step 225 (END). That is, in this case, the user 103 uses the new exterior panel 106 without re-setting the content set without paying particular attention to the total coordination.

  In the embodiment described above, when the user 103 replaces the exterior panel 106, the content change program as application software stored in the content change program storage area 151 reads the panel identification code portion 123 of the exterior panel 106, The display unit 134 displays whether the content set needs to be downloaded. Therefore, when the user 103 is overseas and does not particularly need to download the content set, such as when communication by the mobile phone 104 is expensive, this can be omitted.

  In addition, when the content set is changed and the exterior panel 106 and total coordination are required, the user 103 simply gives an instruction to change the content set. Accordingly, the user 103 can be freed from operations for downloading an optimal content set or setting the content set for display or the like.

  Further, according to the present embodiment, even if the user 103 is not conscious of total coordination as a unified sense expression as the entire device, particularly when selecting the exterior panel, or the user 103 has special knowledge about the total coordination. Even if the user has no experience, the content set corresponding to the exterior panel 106 can always be applied to the mobile phone 104. Therefore, a terminal maker that provides the exterior panel 106 or a company or organization that wants to use the exterior panel 106 for purchasing a specific product or the like, when the user 103 changes the content set, Sound or melody output can be prevented. Since the cellular phone 104 that is totally coordinated can be realized in this way, the terminal manufacturer or the like increases the value of the terminal, maintains the price of the exterior panel 106, and maintains a good image of the company or organization. Can do.

  In the embodiment, the case where the user 103 downloads the content set by directly operating the mobile phone 104 to which the exterior panel 106 is attached has been described. In particular, when the exterior panel 106 is selected, When the detailed design is considered, the operation dedicated terminal 107 can be used. In this case, by utilizing a large display screen, it is possible to quickly select a candidate that the user 103 is determined to be most preferable from among many candidates.

  Furthermore, by connecting the mobile phone 104 to be replaced with the exterior panel 106 to the operation dedicated terminal 107, it is possible to efficiently select the exterior panel 106 and download the content set by taking advantage of both. is there.

<First Modification of Invention>

  FIG. 13 shows the outline of the configuration of the content providing service system in the first modification of the present invention. In the content providing service system 100A according to the first modification shown in FIG. 13, the same parts as those in FIG. 3 are denoted by the same reference numerals, and description thereof will be omitted as appropriate.

  In the content providing service system 100A of the first modified example, an advertiser terminal 301 is newly connected to the Internet 101. The advertiser terminal 301 is used by the advertiser 302 who produces the exterior panel 106 for advertisement. The produced exterior panel 106 is distributed free of charge to the user 103 of the mobile phone 104 at, for example, an actual store 303. An advertisement server 304 that is directly operated by the advertiser 302 for advertisement is connected to the Internet 101. Of course, the advertisement server 304 may be operated for a single or a plurality of advertisers by a dedicated company for advertisement.

  In the content providing service system 100A of this modification, the advertiser terminal 301 uploads content data representing a content set corresponding to the produced exterior panel 106 to the content server 109A. Of course, when the content set is revised, the revised version is uploaded. The content server 109A appropriately transmits advertisement effect data indicating the effect of the advertisement to the advertiser terminal 301. This advertisement effect data includes user information representing the number of downloads of the content set and the age, sex, etc. of each downloaded user 103.

  FIG. 14 shows the configuration of the content server in the first modification. The content server 109A includes a processing server unit 171A that processes a request from the mobile phone 104 shown in FIG. 13, a content set database 311 that stores various content sets, and a user for each user including the user 103. Corresponding to the user information database 312 that stores information, terminal ID, and panel identification data of the downloaded content set in association with each other, a download record database 313 that manages the number of downloads of the content set and the download date and time, and a panel identification code An advertisement server URL database 314 that stores URL information of the advertisement server is provided. The content set database 311 manages the content set in association with the panel identification code.

  FIG. 15 and FIG. 16 show the flow of processing when a user's mobile phone sets a content set that is totally coordinated with the exterior panel and the sensory expression, and corresponds to FIG. is there. Therefore, the same parts as those in FIG. Further, description will be made with FIG. 4, FIG. 6, FIG. 7, and FIG. When the user 103 of the mobile phone 104 intends to use a new exterior panel 106, the user 103 attaches it to the apparatus main body 105. Then, the identification code reading unit 122 reads the panel identification code unit 123 (step S221 in FIG. 15). Based on this, the cellular phone 104 displays an inquiry as to whether or not it is desired to change the content set on the display unit 134 (step S222).

When the user 103 inputs that the content set is to be changed (step S223: Y), the content set that matches the attached exterior panel 106 is already stored in the storage unit 138 of the mobile phone 104. It is checked whether it is stored (step S224). This time read panel identification codes of the identification code reading unit 122, check whether the matches one of the first to panel identification code of the n contents set storage region 153 _1-153 stored content set to _n of This is possible.

  If the storage unit 138 stores a content set that matches the attached exterior panel 106 (step S224: Y), the content set is read and set for display (step S225). Then, the content set setting process ends (END).

  If a content set suitable for this is not stored in the mobile phone 104 (step S224: N), the terminal ID of the apparatus main body 105 and the panel identification code read in step S221 are used as the content server URL (see FIG. 8). ) To the content server 109A indicated by (1), and a suitable content set is acquired by downloading (step S426 in FIG. 16). In this case, the content set is newly stored in the storage unit 138, and the related information is updated (step S427). Then, display setting of the content set is performed (step S428). In this way, the content set is set for the exterior panel 106 suitable for the mobile phone 104 possessed by the user 103.

  At this stage, an inquiry display as to whether or not to access the site of the advertiser 302 is displayed on the display unit 134 of the mobile phone (step S429). Since the user 103 wears the exterior panel 106 of the advertiser 302, the probability that the user 103 is interested in accessing the site is high. When the user 103 gives an instruction to access the site of the advertiser 302 from the operation unit 139 (step S430: Y), the terminal ID of the apparatus main body 105, the panel identification code read in step S221, and the advertisement flag are “desired”. And transmitted to the content server 109A indicated by the advertisement display URL (step S431). Thereafter, the data is transferred to the advertisement server 304 by the content server 109A. In contrast, when the user 103 refuses access to the advertisement server 304 (step S432: Y), the terminal ID, the panel identification code, and the advertisement flag are set to “reject”, and the content server 109A indicated by the advertisement display URL is displayed. (Step S433). Then, the process ends (END).

  When the user 103 inputs that the content set is not changed, or when the content set does not need to be changed as in the case where the mounted exterior panel 106 is not new (step S228 in FIG. 15: Y), The content set unchanged is displayed on the display unit 134 (step S229). In this case, the process ends (end) without performing the display setting of the content set in step S225 or step S428. Of course, in this case as well, it is possible to inquire whether access to the advertisement server 304 is possible or not, and to increase access to the advertisement server 304.

  FIG. 17 shows an outline of advertisement-related processing by the content server. The processing server unit 171A of the content server 109A shown in FIG. 14 waits for a new request regarding the exterior panel 106 distributed as a campaign from the advertiser terminal 301 shown in FIG. 13 (step S451). When there is a new request for an advertisement (Y), the content set corresponding to the exterior panel 106 to be advertised and the URL information of the corresponding advertisement server 304 are received from the advertiser terminal 301 (step S452). Then, a common and unique panel identification code is given to the URL information of these content sets and the advertisement server 304, and notified to the advertiser terminal 301 (step S453). Then, the content set is stored in the content set database 311 of the content server shown in FIG. 14 (step S454), and the URL information of the advertisement server 304 is stored in the advertisement server URL database 314 (step S455).

  The advertiser 302 uses the panel identification code notified to the advertiser terminal 301 to manufacture the exterior panel 106. Further, only a request may be received from the advertiser terminal 301, and the content set may be created on the operator side of the content server 109A. As a result, it is possible to provide a quick and stable service by a staff member who is skilled in total coordination with the exterior panel 106.

  The processing server unit 171A monitors whether a request for access to the content set acquisition or the advertisement server comes from the user's mobile phone 104 in parallel with the order receiving process for the new request regarding the above advertisement. (Step S456). Specifically, if there is a request from the user's cellular phone 104 (Y), it is determined whether or not an advertisement flag is included in the access (steps S224, S431, and S433 in FIG. 15) (step S457). If the advertisement flag is not included (N), the process proceeds to step S458 as a content set acquisition request. If included (step S457: Y), the process proceeds to step S457 as an access request to the advertisement server 304. The process moves to S459.

  That is, when a content set acquisition request is received (step S457: N), the content set database 311 is searched, and the corresponding content set is transmitted to the requested mobile phone 104 (step S458). ). Then, the user information database 312 is searched using the terminal ID received from the requested mobile phone 104, and the panel identification data of the downloaded content set is recorded at the corresponding user information. As a result, the user information database 312 is updated (step S460). Next, add “1” to the total number of downloads that have been made for the content set so as to obtain the current number of downloads, and record the download date and time. The result database 313 is updated (step S461).

  On the other hand, when an access request to the advertisement server 304 is received (step S457: Y), it is determined whether the advertisement flag is “desired” or “rejected” (step S459). If it is “hope” (Y), the URL of the advertisement server 304 corresponding to the panel identification code is checked from the advertisement server URL database 314, and the access from the mobile phone 104 is transferred to the URL (step S462). ). Therefore, on the mobile phone 104, a predetermined advertisement server 304 page is displayed. Subsequently, the content server 109A searches the user information database 312 using the terminal ID received from the mobile phone 104, and records the date and time of transfer to the advertisement server at the corresponding user information. As a result, the user information database 312 is updated (step S463). Further, the number of transfers to the advertisement server performed for the content set is added to the total number of transfers so far to obtain the current number of transfers, and the download record database 313 is updated (step S464). .

  On the other hand, if the advertisement flag is “rejected” in step S459 (N), step S462 is skipped and the process proceeds to step S463 to the corresponding user information in the user information database 312 to the advertisement server. Record that the transfer of was rejected. In step S464, the download record database 313 is updated by adding “1” to the cumulative number of transfer rejected to the advertisement server 304 for the content set.

  In parallel with the processing described above, the processing server unit 171A monitors whether a predetermined timing has arrived for the corresponding content set (step S465). Here, the predetermined timing is a timing suitable for monitoring such as the arrival of a predetermined periodic time from the start of the campaign or the end of the campaign.

  When such a predetermined timing has come (Y), the user information database 312 and the download record database 313 are searched for the corresponding panel identification data (step S466). Then, advertisement effect data in a predetermined format is generated from these search results (step S467). Then, the generated advertisement effect data is transmitted to the advertiser terminal 301 (step S468). The advertiser 302 can use this data for improving the content set and creating a new exterior panel 106 by examining the advertisement effect data.

  According to the first modified example of the present invention described above, the exterior panel 106 is distributed as an advertising campaign by the actual store 303 or the like, so that the user 103 who has obtained the exterior panel 106 can replace the exterior panel 106 with the main body of the mobile phone 104. When attached to 105, it can be directed to the advertisement of the advertiser 302 or information to be provided. Further, when the user 103 sets the exterior panel 106 on the mobile phone 104, the appearance and content set serve as an advertising tower for the advertiser 302.

  Further, for the manufacturer of the mobile phone 104 as a user terminal, by developing various plans related to the exterior panel 106 such as a collaboration plan for each user of the target mobile phone and an advertising business campaign plan, Increase sales and revitalize the market. In addition to these manufacturers, participation in these projects can also activate the market related to the web and the like.

<Second Modification of Invention>

  The present invention is characterized in that when the exterior panel 106 is mounted on the apparatus main body 105 shown in FIG. 4, a total-coordinated content set is set. There are subtle differences in the content set that fits the sensory expression depending on the usage environment such as when the person is on a vacation trip or working at the office, or depending on the color and pattern of the clothes worn Occurs. In the second modified example of the present invention, the preference of the user 103 is reflected in the selection of the content set.

  FIG. 18 shows an outline of the configuration of the content server in the second modified example of the present invention. The content server 109B includes a processing server unit 171B that processes a request from the mobile phone 104 shown in FIG. 3 and the like, a content set database 401 by preference in which various content sets are classified and stored, and a user-specific content set database 401 A user-specific history / user information database 402 storing content set usage history and user information is provided.

  FIG. 19 shows the flow of content set selection processing in the content providing service system. This will be described with reference to FIG. When the user 103 shown in FIG. 3 sends information specifying the apparatus main body 105 and the panel identification code of the exterior panel 106, the processing server unit 171B of the content server 109B selects a content set group for these combinations as a content set according to preference. Extracted from the database 401 (step S501). Here, a content set divided according to each taste is stored.

  Next, the processing server unit 171B reads the age and sex of the corresponding user from the user history / user information database 402, and excludes the content set that is clearly inappropriate from the plurality of content sets extracted in step S501. Filtering is performed (step S502). Next, history information about the content set selected by the user 103 in the past is read (step S503). Then, preferences such as icons, fonts, and colors are analyzed (step S504). Then, the content set that the user 103 would most like is selected from the content sets remaining in step S502 (step S505).

  In this modified example, a mode is also provided in which the user 103 himself selects the optimum one from the content set extracted in step S501 so as to match the user's 103 preference. Therefore, if the user 103 has selected an optimum content set in this mode several times in the past, a content set suitable for the user 103 is automatically selected.

<Third Modification of the Invention>

  FIG. 20 shows the outline of the circuit configuration of the mobile phone according to the third modification of the present invention. In FIG. 20, the same parts as those in FIG. 6 of the previous embodiment are denoted by the same reference numerals, and description thereof will be omitted as appropriate. The mobile phone 104C according to the third modification includes a digital camera unit 601 that captures a person or a landscape, and an exterior panel type determination unit 602 that determines the type of the exterior panel from image data read by the digital camera unit 601. ing. When the user of the mobile phone 104C attaches the exterior panel 106 to the apparatus main body 105 of the mobile phone 104 shown in FIG. 3 or the like, the external appearance is photographed by the digital camera unit 601. In this modification, each exterior panel 106 is colored in any of the first to fourth display colors (all are single colors).

  FIG. 21 and FIG. 22 show the main part of the manner in which the type of exterior panel is discriminated with this mobile phone. This will be described with reference to FIGS. 3 and 20. Mobile phone 104C waits for the user to press a menu button (not shown) of operation unit 139 (step S621 in FIG. 21). When the menu button is pressed (Y), a menu screen is displayed on the display unit 134 (step S622). When the user selects “exterior panel discrimination mode” from the menu screen (step S623: Y), an instruction for close-up of the exterior panel is displayed on the display unit 134 (step S624). On the other hand, when another mode is selected from the menu screen (step S623: N, step S625: Y), that mode is executed (step S626).

  When an instruction for close-up of the exterior panel is displayed in step S624, the user closes-up the exterior panel 106 to be newly attached with the mobile phone 104 (step S627: Y). Then, the exterior panel type discriminating unit 602 extracts a single color as the main color of the image obtained by close-up (step S628). And it is discriminate | determined whether this is the 1st color-the 4th color which the maker side prepared beforehand as a color of the exterior panel 106 (FIG.22 step S629-S632). When the exterior panel type determining unit 602 determines that the color is not any of the first to fourth colors (step S632: N), an error display is performed on the display unit 134 (step S633).

  On the other hand, when the exterior panel type determination unit 602 determines that the first color is used (step S629: Y), it is determined that the first exterior panel 106 (for example, a red exterior panel) is mounted. (Step S634). When the exterior panel type determination unit 602 determines that the color is the second color (step S630: Y), it is determined that the second exterior panel 106 (for example, a green exterior panel) is mounted (step S635). . When the exterior panel type determination unit 602 determines that the color is the third color (step S631: Y), it is determined that the third exterior panel 106 (for example, a pink exterior panel) is mounted (step S636). ). When the exterior panel type determination unit 602 determines that the color is the fourth color (step S632: Y), it is determined that the fourth exterior panel 106 (for example, a white exterior panel) is mounted (step S637). .

  As described above, in the third modified example of the present invention, even if the special panel identification code part 123 shown in FIG. The type can be discriminated using typical features.

  As a further modification of the third modification of the present invention, the panel identification code portion 123 shown in FIG. 5 or the like may be attached to the exterior panel 106 and this may be photographed by the digital camera portion 601. Thereby, the presence / absence of the exterior panel 106 and the type of the exterior panel 106 can be determined with high reliability.

In this modification, the type of the exterior panel 106 is determined by acquiring image data using the digital camera unit 601. By reading a barcode with a barcode reader or reading a wireless tag with a wireless tag reader, Similarly, the type of the exterior panel 106 can be determined. It is also possible to determine the type of the exterior panel 106 by detecting the number of protrusions and holes with light.
<Fourth Modification of the Invention>

  FIG. 23 shows a state in which the exterior panel is removed as the appearance of the mobile phone according to the fourth modification of the present invention. A rectangular recess 702 is formed at the center of the surface portion of the mobile phone 104D on the side where the camera 701 is attached to the apparatus main body 105D. A plurality of electrodes 704 constituting an IC (Integrated Circuit) card reading unit 703 protrude from a bottom portion on the lower side in the figure of the depression 702. Protrusion receiving holes 705 and 706 for receiving protrusions are formed in the inner wall portion of the recess 702 near the IC card reading unit 703. Further, a protrusion 707 protrudes from the inner wall portion of the recess 702 opposite to the protrusion receiving holes 705 and 706 toward the center of the recess 702.

  FIG. 24 shows the surface of the exterior panel of the mobile phone in the fourth modification, and FIG. 25 shows the back surface of the exterior panel. The exterior panel 106D is a substantially rectangular flat plate. In these drawings, a circular opening 711 for the camera 701 shown in FIG. A fitting hole 712 for fitting the protrusion 707 (FIG. 23) is provided at the upper end of the exterior panel in the vicinity of the circular opening 711. Further, fitting protrusions 713 and 714 corresponding to the protrusion receiving holes 705 and 706 in FIG. 23 protrude from the opposite lower end, respectively.

  Although only one exterior panel 106D is shown in the figure, several types of exterior panels 106D are prepared. The user can attach one of the exterior panels 106D to the recess 702 of the apparatus main body 105D shown in FIG. An IC card is embedded in the exterior panel 106D, and its electrode portion 715 is exposed on the back surface. The IC card stores content set information corresponding to the type of exterior panel 106D. Therefore, when the exterior panel 106D is attached to the apparatus main body 105D, information related to the content set is read out from the apparatus main body 105D, and the content set such as an icon, font, screen color scheme, background image, and clock display is set. become. If the exterior panel 106D is removed from the apparatus main body 105D, the set content set is automatically released.

  In the fourth modification, the IC card is embedded in the exterior panel 106D, but various memory elements may be fixed. At this time, it is not necessary to accommodate the entire content set of the exterior panel 106D in the memory element. The minimum information, for example, a URL for accessing the content server 109 may be stored. This is because the apparatus main body 105D can access the content server 109 based on this and acquire additional information.

  Some or all of the embodiments described above are described as in the following supplementary notes, but are not limited to the following descriptions.

(Appendix 1)
Exterior panel identification information acquisition means for acquiring exterior panel identification information for distinguishing an exterior panel to be attached to the apparatus body from other exterior panels to be attached to the apparatus body, and the exterior panel identification A destination discriminating unit for discriminating a specific destination on the Internet corresponding to the exterior panel identification information acquired by the information acquisition unit, and a connection to the destination determined by the destination discriminating unit when the exterior panel is mounted on the apparatus body A mobile terminal equipped with a communication means for
An advertisement providing service system comprising: an advertisement server that is installed at the specific destination on the Internet and communicates with communication means of the mobile terminal and distributes information on an advertiser of the exterior panel.

(Appendix 2)
Exterior panel identification information acquisition means for acquiring exterior panel identification information for distinguishing an exterior panel to be attached to the apparatus body from other exterior panels to be attached to the apparatus body, and the exterior panel identification A portable terminal comprising communication means for transmitting exterior panel identification information acquired by the information acquisition means to a specific destination via the Internet;
Based on the exterior panel identification information received by the receiving means installed at the specific destination on the Internet and receiving the exterior panel identification information sent from the communication means of the portable terminal. Advertiser discriminating means for discriminating an advertiser of the exterior panel to be mounted on the device main body of the mobile terminal, and distribution means for delivering information relating to the advertiser discriminated by the advertiser discriminating means to the mobile terminal. An advertisement providing service system comprising an advertisement server.

DESCRIPTION OF SYMBOLS 10 Advertisement provision service system 11, 21 Portable terminal 11a, 21a Exterior panel identification information acquisition means 11b Destination discrimination means 11c, 21b Communication means 12, 22 Advertisement server 20 Advertisement provision service system 22a Receiving means 22b Advertiser discrimination means 22c Distribution means 100 , 100A Content providing service system 101 Internet 102 Mobile communication network 103 User 104 Mobile phone 105 Device body 106 Exterior panel 108 Exterior panel providing server 109, 109A, 109B Content server 122 Identification code reading unit 123 Panel identification code unit 131 Control unit 134 Display Unit 162 exterior panel storage unit 171, 171A, 171B processing server unit 172 content set storage unit 301 advertiser terminal 302 advertiser 303 actual store 304 Bar 311 content set database 312 the user information database 313 downloads results database 401 preference each content set database 402 user-specific history, the user information database

Claims (2)

Exterior panel identification information acquisition means for acquiring exterior panel identification information for distinguishing an exterior panel to be attached to the apparatus body from other exterior panels to be attached to the apparatus body, and the exterior panel identification A destination discriminating unit for discriminating a specific destination on the Internet corresponding to the exterior panel identification information acquired by the information acquisition unit, and a connection to the destination determined by the destination discriminating unit when the exterior panel is mounted on the apparatus body A mobile terminal equipped with a communication means for
An advertisement providing service system comprising: an advertisement server that is installed at the specific destination on the Internet and communicates with communication means of the mobile terminal and distributes information on an advertiser of the exterior panel. Exterior panel identification information acquisition means for acquiring exterior panel identification information for distinguishing an exterior panel to be attached to the apparatus body from other exterior panels to be attached to the apparatus body, and the exterior panel identification A portable terminal comprising communication means for transmitting exterior panel identification information acquired by the information acquisition means to a specific destination via the Internet;
Based on the exterior panel identification information received by the receiving means installed at the specific destination on the Internet and receiving the exterior panel identification information sent from the communication means of the portable terminal. Advertiser discriminating means for discriminating an advertiser of the exterior panel to be mounted on the device main body of the mobile terminal, and distribution means for delivering information relating to the advertiser discriminated by the advertiser discriminating means to the mobile terminal. An advertisement providing service system comprising an advertisement server.

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