JP2010218261A - Advertisement notifying system, server device, advertisement notification method and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement notifying system, and the like, capable of notifying a user of the information of a store in which the user is interested, in a timing with the user located close to the store to promote visiting effects to the store and measuring the advertising effects in each store. <P>SOLUTION: A server registers store information whose registration has been requested from a user portable terminal in association with a user; and when a distance between the location information of the user portable terminal and the location information of the store is equal to or less than a prescribed distance, the user portable terminal is notified that there exists a registered store near the user, and is also notified of the store information. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to an advertising technique in which a user registers store information taken up in a television program, a magazine, or the like in advance, and notifies the store information or the like when the user approaches the store.

  Conventionally, it has been aimed to increase the number of visitors by taking up stores such as restaurants with TV programs and magazines, but even if it is close to the store, it is not always easy to notice.

  As a related technique, a technique has been proposed in which a purchase opportunity is provided by notifying a purchase applicant of the location of a store in which a product desired to be purchased is in stock, thereby guiding the store to the store. The configuration is such that the information about the product that the user wants to purchase is registered in the database as user information via the communication network, and the location information of the store and the inventory status of the product handled by the store are used as product information via the communication network. Register in the database and update it regularly. Obtain the location information of the mobile device that the user has when going out, refer to the database, compare the location information of the mobile device and the location information of the store that stocks the product that the user wants to purchase, and between them When the distance is within a predetermined distance, a message indicating that the store is approaching the store where the product is handled is sent to the mobile terminal to notify the user (see, for example, Patent Document 1).

Japanese Patent Laid-Open No. 2002-259808

  However, the related technology described above has a problem that it is difficult for the advertiser to measure the advertising effect while notifying the store information when the user approaches the store.

  The present invention has been made to solve the above-described problems, and informs the user of information on a store that the user is interested in at a timing near the store, thereby achieving an effect of visiting the store and advertising at each store. An object of the present invention is to provide an advertisement notification system, a server device, an advertisement notification method, and a program capable of measuring effects.

  In the advertisement notification system of the present invention, the server registers store information requested to be registered from the user portable terminal in association with the user, and receives the position information periodically from the user portable terminal. The mutual distance is calculated on the basis of the registered location information and the location information of the store registered and informed by the corresponding user, and when the calculated distance is equal to or less than the predetermined distance, the location is registered nearby. Notifying the user portable terminal that a store exists, the store information is also notified.

  In addition, the server device of the present invention registers the store information requested for registration from the user portable terminal in association with the user, and receives the position information every time the position information is periodically received from the user portable terminal. The mutual distance is calculated based on the information and the location information of the store registered and informed by the user, and if the calculated distance is equal to or less than a predetermined distance, the store registered nearby Notifying the user portable terminal that it exists, the store information is also notified.

  In the advertisement notification method according to the present invention, the server stores the store information requested to be registered from the user portable terminal in association with the user, and periodically receives position information from the user portable terminal. Each time, the step of calculating the mutual distance based on the received location information and the location information of the store that is informed and registered to the user, and the calculated distance is less than a predetermined distance And notifying the user portable terminal that there is a registered store nearby, and also notifying the store information.

  In addition, the program of the present invention stores the store information requested to be registered from the user portable terminal in the computer in association with the user and periodically receives the position information from the user portable terminal. , Processing to calculate the mutual distance based on the received location information and the location information of the store that is informed and registered by the user, and if the calculated distance is less than a predetermined distance, And a process of notifying the user portable terminal that the store is registered, and notifying the store information.

  ADVANTAGE OF THE INVENTION According to this invention, while notifying the information of the store in which a user is interested at the timing close to a store and aiming at the store visit effect, the advertisement effect can be measured in each store.

It is a figure which shows the system configuration | structure which concerns on embodiment of this invention. It is a figure which shows an example of a data structure of user information DB23 which concerns on embodiment of this invention. It is a figure which shows an example of a data structure of store information DB24 which concerns on embodiment of this invention. It is a flowchart of the information registration process which concerns on embodiment of this invention. It is a flowchart of position information processing concerning an embodiment of the invention. It is a flowchart of the advertisement effect measurement which concerns on embodiment of this invention.

  Hereinafter, a first embodiment of the present invention will be described in detail with reference to the drawings. The advertisement notification system in the present embodiment shown in FIG. 1 is configured by connecting N terminals 10 and M servers 20 via a network such as the Internet.

  Next, the function of each unit will be described with reference to the configuration diagram of FIG.

  First, the terminal 10 includes an information registration unit 11, a position information acquisition unit 12, and a notification information reception unit 13.

  The information registration unit 11 transmits the store name, telephone number, address, and the like to the information processing unit 21 of the server 20. At this time, the user does not need to grasp and register the location of the store on the map. And the search result from the information processing part 21 of the server 20 is received, and a corresponding store is transmitted to the information processing part 21 of the server 20. In addition, when a user registers a store, information on what kind of medium (for example, TV, magazine, advertisement, Internet) the store information is obtained is also registered.

  The position information acquisition unit 12 periodically acquires the position information of the terminal 10 from GPS or the like and transmits it to the position information processing unit. The position information may be acquired from the base station or gate passage information.

  The notification information receiving unit 13 receives information such as an e-mail transmitted from the position information processing unit 22 of the server 20.

  Next, the server 20 includes an information processing unit 21, a position information processing unit 22, a user information DB 23, and a store information DB 24.

  The information processing unit 21 receives the store name, telephone number, address, etc. transmitted from the information registration unit 11 of the terminal 10 and searches from the store data stored in the store information DB 24 based on the information, The stored store information is transmitted to the information registration unit 11 of the terminal 10. Then, store information transmitted from the terminal 10 is received and registered in the user information DB 23.

  The location information processing unit 22 receives the location information transmitted from the terminal 10 and compares it with the location information of the store stored in the user information DB 23. If it is within a certain distance, the notification information receiving unit of the terminal 10 13 is notified of store information. Further, it is determined that the user has reached the store, and the advertising effect is recorded in the store information DB 24. In other words, after the store information is sent, whether or not the user actually visits the store is continuously measured using the GPS function to achieve the effect of the advertisement.

  Next, the DB structure in this embodiment will be described.

  FIG. 2 is a diagram illustrating an example of a data configuration of the user information DB 23. It consists of a user ID, individual identification number, mail address, store number, store location information, and information source.

  FIG. 3 is a diagram illustrating an example of a data configuration of the store information DB 24. It consists of a store number, store name, address, telephone number, store location information, and number of advertising effects.

FIG. 4 is a flowchart of the information registration process. A user registers store information taken up by a TV program or a magazine in advance on a server from a mobile phone or the like.
The information registration unit 11 of the terminal 10 transmits the store information to the information processing unit 21 of the server 20 (S401, 402). The user only needs to specify the store in the DB of the server 20 from the terminal 10, and does not need to specify the position on the map specifically.

  Next, the information processing unit 21 of the server 20 uses the store information to search for matching data from the store information DB 24 (S403).

  And when there exists applicable information (S404 / Yes), search result information is transmitted to the information registration part 11 of the terminal 10 from the information processing part 21 of the server 20, and search result information is received in the information registration part 11 of the terminal 10. (S405, 406).

  Next, the store is selected from the search result information, the store information of the store is transmitted to the information processing unit 21 of the server 20, and the store number and the store position information are registered in the user information DB 23 by the information processing unit 21 of the server 20. (S407, 408).

  For example, if the user with the user ID: 1124456 is searching for a store with the phone number: 03-5555-6666, XX cafeteria matches as a search result. And when registering information of the main store, the store number: 2 and the store information of the restaurant are registered in the user information DB 23 of the user.

  If there is no corresponding information from the information processing unit 21 of the server 20 (S404 / No), the fact that there is no corresponding information is transmitted to the information registration unit 11 of the terminal 10 (S409, 410).

FIG. 5 is a flowchart of position information processing.
The position information acquisition unit 12 of the terminal 10 uses a function such as GPS to acquire the position information of the terminal 10 and transmits the position information of the terminal 10 to the position information processing unit 22 of the server 20 (S501, 502). You may acquire from base station and gate passage information other than GPS.

  Then, the position information processing unit 22 of the server 20 receives the position information of the terminal 10 and acquires the position information registered in the user information DB 22 (S503, 504).

  Next, the position information processing unit 22 of the server 20 compares the position information of the terminal 10 with the position information registered in the user information DB 22 and determines whether it is within a certain distance (S505).

  When the distance is within a certain distance (S506 / Yes), the position information processing unit 22 of the server 20 notifies the notification information receiving unit 13 of the terminal 10 that a certain store has been approached (S507, 508). In addition, store information in the DB may be attached and sent.

  For example, the determination is made by comparing the position information acquired from the GPS that the user with the user ID: 1124456 is within 1 km of the cafeteria with the position information registered in the user information DB.

FIG. 6 is a flowchart of the advertisement effect measurement.
The position information acquisition unit 12 of the terminal 10 uses a function such as GPS to acquire the position information of the terminal 10 and transmits the position information of the terminal 10 to the position information processing unit 22 of the server 20 (S601, 602).

  Then, the position information processing unit 22 of the server 20 receives the position information of the terminal 10 and acquires the position information registered in the user information DB 22 (S603, 604).

  Next, the position information processing unit 22 of the server 20 compares the position information of the terminal 10 with the position information registered in the user information DB 22, and determines whether it is within a certain distance (S605).

  If it is within a certain distance (S606 / Yes), it is determined whether or not the location information processing unit 22 of the server 20 has reached a certain store and has actually visited by exchanging with the notification information receiving unit 13 of the terminal 10 ( S607). That is, the position information acquisition unit 12 of the terminal 10 continuously uses a function such as GPS to acquire the position information of the terminal 10 and transmits the position information of the terminal 10 to the position information processing unit 22 of the server 20.

  Then, the position information processing unit 22 of the server 20 records that the user has reached the store in the store information of the store information DB 24 (S608). In addition, when a user registers a store, the advertising effect is measured by using information on what store information is obtained by what medium (for example, TV, magazine, advertisement, Internet). You can also.

  Each of the above-described embodiments is a preferred embodiment of the present invention, and various modifications can be made without departing from the scope of the present invention. For example, you may perform the process which implement | achieves the function of each apparatus by making each apparatus read the program for implement | achieving the function of the terminal 10 and the server 20, and executing it. Further, the program is transmitted to another computer system by a transmission wave via a computer-readable recording medium such as a CD-ROM or a magneto-optical disk, or via a transmission medium such as the Internet or a telephone line. Also good. In addition, it is also within the scope of the present invention that the functions of each device are realized by other devices collectively or the functions are distributed by additional devices.

DESCRIPTION OF SYMBOLS 10 Terminal 11 Information registration part 12 Location information acquisition part 13 Notification information reception part 20 Server 21 Information processing part 22 Position information processing part 23 User information DB
24 store information DB

Claims (12)

  The server registers the store information requested for registration from the user portable terminal in association with the user, and knows the received position information and the corresponding user every time the position information is periodically received from the user portable terminal. The user calculates the mutual distance based on the registered location information of the store, and if the calculated distance is equal to or less than the predetermined distance, the user registers that there is a registered store nearby. An advertisement notification system characterized by notifying a mobile terminal and notifying store information.   The advertisement notification system according to claim 1, wherein the location information of the user portable terminal is continuously measured after the store information is sent to determine whether the store has been visited.   The advertisement notification system according to claim 1 or 2, wherein the store information requested by the user portable terminal is registered by which medium the user has obtained the store information.   Store information requested to be registered from the user portable terminal is registered in association with the user, and whenever the position information is periodically received from the user portable terminal, the received position information and the corresponding user are informed. The mutual distance is calculated based on the registered location information of the store, and if the calculated distance is equal to or less than the predetermined distance, the user portable terminal is notified that there is a registered store nearby. A server device characterized by notifying the store information as well as notifying.   5. The server device according to claim 4, wherein the location information of the user portable terminal is continuously measured after the store information is sent to determine whether the store has been visited.   6. The server apparatus according to claim 4, wherein the store information for which the user has obtained the store information is registered with respect to the store information requested to be registered from the user portable terminal.   The server stores the store information requested for registration from the user portable terminal in association with the user, and whenever the position information is periodically received from the user portable terminal, the received position information and the corresponding user. The step of calculating the mutual distance based on the location information of the stores registered with the knowledge and if the calculated distance is equal to or less than the predetermined distance, there are stores registered nearby. And notifying the user portable terminal of the fact, and also notifying the store information.   The advertisement notification method according to claim 7, further comprising the step of measuring whether the user portable terminal has been visited after the store information has been sent, and measuring whether the store has been visited.   9. The advertisement notification method according to claim 7, further comprising a step of registering with which medium the user has obtained the store information for the store information requested for registration from the user portable terminal.   A process of registering store information requested to be registered from the user portable terminal in the computer in association with the user, and every time the position information is periodically received from the user portable terminal, the received position information and the corresponding user The processing for calculating the mutual distance based on the location information of the stores that are known and registered, and if the calculated distance is equal to or less than the predetermined distance, there are stores registered nearby. And a process of notifying the user portable terminal and notifying the store information.   11. The program according to claim 10, wherein after the store information is sent, the position information of the user portable terminal is continuously measured, and a process of measuring whether the store has been visited is executed.   The program according to claim 10 or 11, wherein a process for registering which medium the user has acquired the store information is executed for the store information requested to be registered from the user portable terminal.

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