JP2010218177A - Moving object identification device, and traffic line detection system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To determine a traffic line on which a person moves, without using a camera, and to display content information matched therewith. <P>SOLUTION: A plurality of moving object identification devices 10 is provided to detect pressure by a pressure detecting part 101, to generate a shoe type information by a shoe type information generating part 103, when pressure is applied by a foot of a person, and to determine an attribute of a shoe type, based on the shoe type information generated by the shoe type information generating part 103, the connected moving object identification devices 10 detected with the attribute of the same shoe type are determined to be used as traffic line information, and the content information matched with the traffic line information or the information of the attribute of the shoe type is displayed on a display 40 provided in the vicinity of the moving object identification devices. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a moving body identification device and a flow line detection system that detect a flow line of an object in a facility.

  In recent years, digital signage that displays advertisement messages (contents) on the display, which narrows the audience target considering the locality of the installation location and focuses on the specific layer, has been spreading, and the station premises and street corners Various contents have been displayed on a display installed in a store or the like. Using this digital signage, the flow of customers in a financial sales store can be tracked based on images taken from the camera, and at the same time, a person can be identified by correlating transaction data in the store and customized for that person. It is considered that the advertisement is displayed on a display (for example, see Patent Document 1).

JP 2006-215842 A

  However, in the case of controlling based on an image taken from a camera, the camera cannot always be easily installed at an optimal place for photographing a viewer (customer). That is, in an existing building, construction for installing the camera may be necessary, and it may be difficult to install the camera in an optimal place.

  Furthermore, when a person is photographed with a camera, some individuals are uncomfortable with being photographed with the camera, and because the individual is identified, problems such as personal information occur, and the handling of the information There is a problem that it is necessary to strictly.

  In addition, when a person is photographed with a camera, complicated processing such as image processing is required, and a high-performance system is required, which increases the cost of the entire system.

  The present invention has been made in view of the above-mentioned problems, and its purpose is to roughly determine what kind of person takes what flow line without using a camera, and content information in accordance with it. Is provided.

  The present invention is generated by a pressure detection unit that detects pressure, a shoe type information generation unit that generates shoe type information when pressure is applied by a human foot in the pressure detection unit, and the shoe type information generation unit. And an attribute determining unit that determines an attribute of the shoe shape from the shoe shape information.

  Thereby, rough sex and age can be identified by the shape and size of the shoe, and the pressure (weight) to step on, and furthermore, the rough moving direction can be identified by the direction of the shoe.

  In the present invention, the attribute determining unit determines any one of sex, age, orientation, size, and pressure as a shoe-shaped attribute.

  Thereby, appropriate content information can be extracted.

  The present invention also includes a pressure detection unit that detects pressure, a shoe type information generation unit that generates shoe type information when pressure is applied by a human foot in the pressure detection unit, and the shoe type information generation unit. A plurality of moving object identification devices including an attribute determination unit that determines shoe type attributes from the generated shoe type information, and the same shoe type attribute is detected by the attribute determination unit of the moving object identification device What connects each other is determined as flow line information.

  Thereby, the flow line can be detected.

  Further, the present invention includes a display device in the vicinity of the moving object identification device, and the display device in the vicinity of the moving object identification device predicted to come next based on the flow line information has flow line information or shoe-shaped attributes. The content information suitable for the information is displayed.

  Accordingly, appropriate content information can be displayed at a place predicted to be visited next by rough gender, age, and flow line.

  According to the present invention, since the determination is based on the shoe shape, the installation is easy. In addition, since the information to be acquired is only a shoe shape or the like, complicated processing is not required, and handling of data as personal information is easier than image data captured by a camera.

It is a figure which shows schematic structure of the system which concerns on the Example of this invention. It is a functional block diagram of each apparatus which concerns on the Example of this invention. It is a flowchart which shows an example of the process of the flow line analysis which concerns on the Example of this invention.

  A moving object identification device and a flow line detection system of the present invention will be described with reference to the drawings.

  FIG. 1 schematically shows a system according to the present embodiment.

  This system is installed in a store such as a supermarket and distributes content tailored to customers. This system includes a shoe-type identification device 10 (also referred to as a moving object identification device), a flow line analysis server 20, a content distribution server 30, and a display device 40. A plurality of shoe type identification devices 10 and display devices 40 are provided.

  The shoe type identification device 10 has a mat shape and is disposed at the entrance of the store and at various locations in the store. A display device 40 is also installed in the vicinity of the shoe type identification device 10. The shoe type identification device 10 identifies the shape of the shoe of the customer walking on it, and sends the shoe type data extracted from the result to the flow line analysis server 20.

  The flow line analysis server 20 analyzes the shoe type data received from the shoe type identification device 10, and analyzes the attributes, staying time, moving direction, and the like of the customer walking on the mat. The analyzed information is transmitted to the content distribution server 30 and used as a reference when determining the optimum content for the customer.

  The content distribution server 30 instructs the content to be reproduced on the display device 40. It is assumed that the content to be reproduced here includes information on products sold in the store. When the content is played back on the display device 40, the playback content may be transmitted to the display device 40, or playback of the content held in the display device 40 may be instructed.

  The display device 40 reproduces content based on an instruction from the content distribution server 30.

  Next, FIG. 2 illustrates functional blocks of each device.

  The shoe type identification device 10 includes a pressure detection unit 101, a shoe type information generation unit 103, and a shoe type data transmission unit 105.

  The pressure detection unit 101 has the same function as a digitizer. That is, the sensors are stacked in the vertical direction and the horizontal direction. When pressure is applied from above, the sensors in the vertical direction and the horizontal direction come into contact with each other, and the portion where pressure is applied can be recognized. The pressure detection unit 101 covers the entire shoe type identification device 10, is installed on the floor in the store, and a customer who visits the store walks on it. The shoe type information generation unit 103 detects the shoe type that steps on the pressure detection unit 101 by detecting the pressure applied to the pressure detection unit 101, and generates shoe type information. Shoe-type detection is performed at regular intervals, for example, every 100 milliseconds. The shoe data includes numerical values indicating pressure, size, and shape. The shoe type data generated by the shoe type information generating unit 103 is transmitted from the shoe type data transmitting unit 105 to the flow line analysis server 20.

  The flow line analysis server 20 includes a shoe type data receiving unit 201, a shoe type data analyzing unit 203, a shoe type attribute data storage unit 205, a stay data storage unit 207, and a stay customer information transmission unit 209.

  The shoe type data receiving unit 201 receives the shoe type data from the shoe type identifying device 10 and outputs it to the shoe type data analyzing unit 203. The shoe type data analyzing unit 203 analyzes the shoe type data output from the shoe type data receiving unit 201. Specifically, the shoe type data is determined with reference to a shoe type determination table stored in advance in the shoe type attribute data storage unit 205 to determine shoe type attributes (such as gender and age). Here, the shoe type determination table includes sample data for determining what type of shoe (for example, athletic shoes, high heels, leather shoes, etc.), the type of shoe estimated from the sample data, and the shoe type. It includes a combination of size (length), pressure (weight), etc., and correspondence information for associating attributes. This sample data may be shoe type data obtained from a shoe manufacturer, or may be accumulated data of past data. The shoe-type data analysis unit 203 updates the stay data held in the stay data storage unit 207. The shoe-type data analysis unit 203 determines whether the stay data held in the stay data storage unit 207 includes stay data indicating the same shoe type as the shoe type data. , Newly generated and stored in the stay data storage unit 207. Here, the stay data includes shoe-type detailed data (deleted when determined to have left the store), gender, age, stay time, moving direction, route, current position state, and stay time. The shoe type detailed data is shoe type data generated by the shoe type identification device 10. Gender and age are information analyzed by the shoe-type data analysis unit 203. The shoe type data is a pair of two shoes on the left and right, and two pieces of shoe type detailed data are included for each stay data. The association between the two shoe type data is performed with reference to the shoe type determination table stored in advance in the shoe type attribute data storage unit 205. If it is determined that the shoe data is not from shoes, the shoe data is deleted and no stay data is generated. The staying time indicates the time when the shoe type is detected for the first time after the first time. The movement direction and route are information indicating how much time the shoe mold has moved over the pressure detection unit 101 of the shoe mold identification device 10. The state is one of stay, movement, and termination (exit from the store). If there is a shoe type on the pressure detection unit 101 of the shoe type identification device 10, it stays, and if the shoe type leaves after that If the movement or movement state continues for a certain time or more, it is determined that the movement line detection system is already far away from the flow line detection system. The staying time indicates a time when the state is continuous stay, that is, a time when the shoe shape is detected on the pressure detecting unit 101 of the shoe shape identifying device 10 and does not move as it is. This data makes it possible to determine whether the customer corresponding to the stay data is running or walking.

  The stay data generated in the shoe-shaped data analysis unit 203 is held in the stay data storage unit 207. The stay data stored in the stay data storage unit 207 is referred to by the stay customer information transmission unit 209.

  The stay customer information transmission unit 209 generates stay customer information based on the stay data held in the stay data storage unit 207. The stay customer information includes in-store customer information indicating the attributes and the number of customers staying in the store, and mat peripheral customer information indicating the attributes and the number of customers considered to be in the shoe type identification device 10 and its vicinity. Including. The in-store customer information is generated based on the stay data detected by the shoe-type identification device 10 installed near the store entrance, and is generated by grasping the customers who have entered the store and the customers who have left the store. Is done. The mat peripheral customer information is generated for each shoe type identification device 10 and is generated by stay data in which the state is stay or move.

  The stay customer information transmission unit 209 transmits the generated stay customer information to the content distribution server 30.

  The stay data stored in the stay data storage unit 207 is used when the stay customer information transmitting unit 209 generates the stay customer information and is used for selecting the content to be reproduced on the display device 40. Since the customer's attributes and movements can be understood, it can also be used as data for sales promotion.

  The content distribution server 30 includes a stay customer information receiving unit 301, a reproduction content determination unit 303, an attribute / content correspondence table storage unit 305, a content reproduction history information storage unit 307, and a display device control information transmission unit 309.

  The stay customer information receiving unit 301 receives the stay customer information from the flow line analysis server 20 and outputs the received stay customer information to the reproduction content determination unit 303.

  The reproduction content determination unit 303 determines what content each display device 40 should reproduce based on the stay customer information output from the stay customer information reception unit 301. This determination is made based on the attribute / content correspondence table held in the attribute / content correspondence table storage unit 305. Here, the attribute / content correspondence table associates content that is considered to be effective for each attribute (gender, age, etc.).

  The reproduction content determination unit 303 determines the content to be reproduced by the display device 40 of the entire store based on the stay customer information. Further, the display device 40 in which the shoe type identification device 10 is installed in the vicinity is determined based on the mat peripheral customer information corresponding to the shoe type identification device 10. Further, the playback content determination unit 303 also determines the effect of the content played by each display device 40. Specifically, from the stay customer information received by the stay customer information receiving unit 301, the mat peripheral customer information of the shoe type identification device 10 installed around the display device 40 is extracted, and the customer stay time is acquired. To do. If the stay time is longer than a certain time, it is determined that the content reproduced at that time is valid for the same attribute as the customer. This determination result is reflected in the attribute / content correspondence table of the attribute / content correspondence table storage unit 305. Note that the information related to the content being played back is determined from the content playback history information held in the content playback history information storage unit 307.

  The attribute / content correspondence table storage unit 305 holds an attribute / content correspondence table.

  The display device control information transmission unit 309 transmits to each display device 40 display device control information instructed to reproduce the content optimized by the reproduction content determination unit 303.

  The display device 40 includes a display device control information receiving unit 401, a content reproduction unit 403, and a content storage unit 405.

  The display device control information receiving unit 401 receives the display device control information from the content distribution server 30 and outputs it to the content reproduction unit 403.

  The content reproduction unit 403 reproduces content based on the display device control information output from the display device control information receiving unit 401.

  The content storage unit 405 holds the content to be played back by the content playback unit 403 in advance. Note that the display device 40 may not include the content storage unit 405 and may sequentially distribute content from the content distribution server 30.

  Next, the operation of the flow line analysis server 20 in this system will be described. FIG. 3 is a flowchart showing a flow line analysis process.

  It is determined whether the stay data received from the shoe type identification device 10 includes information on the detected shoe type (S501). If there is (S501 Yes), the attribute of the shoe type is determined (S502). Based on the determined attribute, it is determined whether the shoe type is a new shoe type (S503). Specifically, it is determined whether the stay data stored in the stay data storage unit 207 is the same as the shoe type of “stay” or “moving”, and stays corresponding to the same shoe type If there is no data, it is judged as a new shoe type. When it is new (S503 Yes), the stay data is registered (S504), and the state of the stay data is set to “stay” (S505). On the other hand, when it is not a new shoe type (No in S503), the travel direction and speed are determined from the stay data (S506), and the stay data is updated (S507).

  Thereafter, it is determined whether there is no shoe pattern that is no longer detected, that is, whether there is a separate shoe model (S508). If there is a shoe type that is no longer detected (S508 Yes), the stay data corresponding to the shoe type is updated (S509), the state is set to “move”, and a movement timer (not shown) is set (S510). The movement timer is a timer for measuring the time when it is determined that the shoe is far away from the system.

  Thereafter, when the movement timer operates (S511 Yes), the state of the stay data is changed to “end” (S512). If the flow line analysis is not terminated (Yes at S513), the process is repeated from the beginning.

  In the present embodiment, the shoe-type data analysis unit 203 and the shoe-type attribute data storage unit 205 are described as being provided in the flow line analysis server 20, but the shoe-type data analysis unit 203 and the shoe type attribute data storage are described. The unit 205 may be included in the shoe type identification device 10 as a shoe type attribute determining unit.

  In the present embodiment, the content to be played back is determined based on the attributes of the customers around the display device 40, but the content to be played back may be simply determined according to the total number of customers.

  Further, in the present embodiment, the attribute is determined based on the shoe shape, but it goes without saying that the same processing can be performed even in the case of bare feet.

  Further, in the present embodiment, the content distribution system in the store has been described, but it goes without saying that it can also be used outdoors and at event venues.

  As mentioned above, although an example of the present invention has been described in the present embodiment, the present invention is not limited to this.

DESCRIPTION OF SYMBOLS 10 Shoe type identification device, 101 Pressure detection part, 103 Shoe type information generation part, 105 Shoe type data transmission part, 20 Flow line analysis server, 201 Shoe type data reception part, 203 Shoe type data analysis part, 205 Shoe type attribute data Storage unit, 207 Stay data storage unit, 209 Stay customer information transmission unit, 30 Content distribution server, 301 Stay customer information reception unit, 303 Reproduction content determination unit, 305 Attribute / content correspondence table storage unit, 307 Content reproduction history information storage unit 309 Display device control information transmission unit 40 Display device 401 Display device control information reception unit 403 Content playback unit 405 Content storage unit

Claims (4)

A pressure detector for detecting pressure;
A shoe type information generating unit for generating shoe type information when pressure is applied by a human foot in the pressure detecting unit;
A moving object identification device comprising: an attribute determining unit that determines an attribute of a shoe type from shoe type information generated by the shoe type information generating unit.   The mobile object identification device according to claim 1, wherein the attribute determination unit determines any one of sex, age, orientation, size, and pressure as a shoe-shaped attribute. A pressure detector for detecting pressure;
A shoe type information generating unit for generating shoe type information when pressure is applied by a human foot in the pressure detecting unit;
A plurality of moving object identification devices including an attribute determination unit that determines an attribute of a shoe type from shoe type information generated by the shoe type information generation unit,
A flow line detection system characterized by determining, as flow line information, a connection between moving body identification devices in which the same shoe-shaped attribute is detected by the attribute determination unit of the moving body identification device. A display device is provided in the vicinity of the moving object identification device,
The content information suitable for the flow line information or the information of the shoe-shaped attribute is displayed on a display device in the vicinity of the moving body identification device predicted to come next based on the flow line information. The described flow line detection system.

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