JP2010208126A - Label printing method and label - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To make a print of advertisement information together with commodity information in a label intelligibly and conspicuously without reducing the reading nature of a bar code. <P>SOLUTION: On-demand commodity information 1 connected with a weighing machine and on-demand information 2 of the advertisement different from the information on the commodity are collectively printed by an inkjet system. At least the on-demand information 2 of advertisement is printed with full color. Bar code information 3 included in the on-demand commodity information 1 is printed with the condition of the symbol grade predetermined by ANSI X3.182 being above grade C. <P>COPYRIGHT: (C)2010,JPO&amp;INPIT

Description

  The present invention relates to a label printing method and a label. More specifically, the present invention relates to a label printing method and a label that display product information such as price, content, and barcode used in a retail store such as a supermarket.

  Products sold at retail stores such as supermarkets and convenience stores, especially fresh food, use labels for displaying product information (hereinafter also referred to as POS (Point of Sale) labels, priced labels, product labels) It is widely used for consumers to check merchandise information, and for retailers to record merchandise sales information and use the results as inventory management and marketing materials.

  2. Description of the Related Art In recent years, labels have been proposed as special sales products (discounted products) and advertising products for sales promotion that have a function that attracts the attention of consumers. For example, Patent Document 1 discloses a label for the purpose of attracting consumers' attention by writing character information such as “bargain” at the top of the label. However, this technology appeals POP (Point of purchase advertising) information for appealing that the product with the label is a special sale product, and has added a POP function to the label for sales promotion. Stays on things.

  In addition, as a method for giving an advertisement function to a label, in Patent Document 2, a two-dimensional code obtained by encoding a URL of an advertiser's WEB site is written together with a POS label, and a consumer uses this secondary code with a mobile phone or the like. A technique is disclosed in which an advertisement information of an advertiser can be viewed by accessing the WEB site by reading the URL. However, in this technique, there is a problem that the consumer cannot know what information is provided until the WEB access, and the advertisement information cannot be provided unless the consumer accesses. In addition, there is a problem that a predetermined communication fee is required. Furthermore, since the two-dimensional code printed on the label is formed by pre-printing, the information is fixed, and it is difficult to print on-demand as a plurality of two-dimensional codes as variable information. There is a problem that it is difficult to respond to the on-demand nature of advertisement information.

  On the other hand, the ink jet recording method (ink jet method) is a method for recording and printing images, characters, etc. by ejecting fine liquid droplets of ink to adhere to a recording sheet such as paper. In particular, it is rapidly spreading in various uses as a means of color image information. Also, in applications where the number of copies is small, it is being applied widely to the field of full-color image recording because it is cheaper than conventional printing methods. For example, Patent Document 3 and Patent Document 4 describe that an inkjet method can be used as a label application. Patent Documents 5 and 6 disclose techniques relating to ink jet recording paper suitable for barcode reading.

  In this way, various labels using an ink jet method have been proposed, but all of them are for the purpose of promoting the sales of products with a label attached, and the information printed on the label was attached to the label. It is only about goods. That is, a method used like a bulletin board for displaying not only information on a product with a label attached but also information not directly related to the product has not been proposed so far.

  Conventionally, bulletin boards for posting advertisements have been installed in stores such as supermarkets and convenience stores. For example, a method of announcing advertisement information by posting posters has been used. The announcement effect was inadequate because there were few posting places. In addition, the number of posters posted is limited due to space limitations, the number of advertisements that can be announced and the amount of information must be reduced, and it has not been possible to provide a wide variety of advertisement information in a way that has a high announcement effect. .

  Further, when printing advertisement information on a label, it is conceivable to perform color printing in order to provide such information in a form that catches the eyes of consumers. However, it is technically difficult to perform full-color printing at the same time while printing barcode information on a label at a specified grade or higher, and there is room for study of the label printing method. It was left.

  Therefore, the present invention provides a consumer with an easy-to-understand and easy-to-understand print of advertising information that is different from the product information without degrading the readability of the barcode and in addition to the product information on the label. A label printing method and a label that can increase the advertising information announcement effect, allow retailers such as supermarkets to obtain advertising revenue by posting advertising information, and allow advertisers to transmit advertising information widely and reliably The purpose is to provide.

  As a result of diligent research to solve the conventional problems as described above, the present inventors have made it possible to make barcode information more than a specific grade if the label is printed by the inkjet method, and the label can be made full color. Because it is easy, we have found that advertising information can be provided in a way that is noticeable to consumers without reducing the work efficiency at the cash register.

  In order to achieve this object, the label printing method according to claim 1 prints on-demand product information linked with a weighing machine and on-demand information of an advertisement different from the product information by an inkjet method. In addition, at least on-demand information of the advertisement is printed in full color, and the barcode information included in the on-demand product information is printed with a symbol grade defined by ANSI X3.182 being grade C or higher.

  The label according to claim 2 is printed together with on-demand product information linked to a weighing machine and on-demand information of an advertisement different from the product information, and at least the on-demand information of the advertisement is The barcode information printed in full color and included in the on-demand product information is printed with the symbol grade defined by ANSI X3.182 being grade C or higher.

  Further, the label according to claim 3 is printed by an ink jet method together with on-demand product information linked to a weighing machine and on-demand information of an advertisement different from the product information, and at least the advertisement on The demand information is printed in full color, and the barcode information included in the on-demand product information is printed with a symbol grade defined by ANSI X3.182 at grade C or higher.

  According to the present invention, an advertiser can effectively and effectively announce advertisement information such as corporate products, corporate images, information program advertisements, and sale information to many consumers in a timely manner. Stores can earn a lot of advertising revenue by posting effective advertising information. In addition, since the barcode information printed on the label satisfies the symbol grade defined by ANSI X3.182, which is grade C or higher, the barcode readability is maintained and the operation of the POS system, etc. is hindered. There is nothing to do.

It is a figure which shows an example of the label which concerns on this invention. It is a figure which shows the other example of the label which concerns on this invention. It is a figure which shows the other example of the label which concerns on this invention. It is a figure which shows the other example of the label which concerns on this invention. It is a schematic diagram which shows a mode that the goods with the label which concerns on this invention are displayed. (A) Another example of a label according to the present invention, (b) an example of a label with a low barcode grade.

  Hereinafter, the configuration according to the present invention will be described in detail based on embodiments shown in the drawings.

1. Label printing method The label printing method according to the present invention prints on-demand product information linked with a weighing machine and on-demand information of an advertisement different from the product information by an inkjet method, and at least the advertisement The on-demand information is printed in full color, and the barcode information included in the on-demand product information is printed with the symbol grade defined by ANSI X3.182 being grade C or higher.

  Here, “on-demand product information” means that products (especially foods such as meat, fish, vegetables, side dishes, etc.) are packaged, and the contents and types of packages for each product are different. The quantity is information measured by a weighing machine and converted into data, and linked to the data. That is, the information is unique to each product, and specific contents include information such as product name, content, unit price, price, expiration date, processing date, and production area. These pieces of information are product information that needs to be printed on demand because the information needs to be printed on a label each time a product is packaged. Also, information such as a barcode, a two-dimensional code (QR code, SP code, Vericode, etc.) is also included in the on-demand product information. Hereinafter, the “product” refers to foods such as meat, fish, vegetables, side dishes, etc., but is not limited thereto, for example, pharmaceuticals and quasi-drugs sold for sale in the above-described form. Goods, daily necessities, etc.

  In addition, “advertising on-demand information (hereinafter also simply referred to as advertising information)” as information different from the information of the product to which the label is attached includes, for example, a company name, a company image, a company core system and service, Information such as company products and product names, names and contents of information media such as newspapers, magazines, Internet sites, televisions and radios, store opening information, and sales information. This advertising information is one of the promotional activities of companies and advertisers, and advertisers purchase space and time frames prepared in advance by various media, and through the content created by advertisers in advance for promotion. It is information for information dissemination activities in order to widely publicize the name and content of the advertisement contents in the form of advertising information. Further, for example, in the case of advertising of a television program or a radio program, the information is information for advertising and advertising activities for notifying the broadcast time and broadcast contents in order to increase the audience rating / listening rate of a specific program.

  For example, when a plurality of advertisement information is posted at the same time, the content of each advertisement is different for each advertisement. Therefore, on-demand print output is necessary, and it can be said that the information requires on-demand printing. Advertising information is not only text information, but also information such as illustrations, designs, and photographs that make it easy to recall advertisement images. On-demand, where both text information and image information are fused. Information.

  The label printing method according to the present invention prints on-demand product information linked with a weighing machine and advertisement information different from the product information by an inkjet method, and at least the advertisement information is printed in full color. As a result, it is possible to attract the attention of consumers compared with the case where each piece of information is affixed to a single product as a separate label, and as a result, the announcement effect of advertising information can be increased.

  Here, when a consumer purchases a product, as a means of obtaining product information, if the product is packaged with a transparent film or the like, the product state can be viewed by directly viewing the product through the film, It is assumed that information such as price and content is obtained from the pasted POS label. Therefore, it is assumed that the consumer's attention to the POS label is high. Therefore, if advertising information is written together with a POS label that has a high level of consumer attention, as compared to the case where advertising information is posted in another place without being written together with a POS label as in the past, Naturally, the degree of attention to the advertisement information written together is high, and as a result, the announcement effect to the consumer of the advertisement information can be increased.

  Furthermore, when printing advertisement information together with on-demand product information, full-color printing is difficult in the case of label printing by the conventional thermal recording method, whereas the present invention uses the ink-jet method to achieve full-color printing. It is possible to print information on the market, and it is possible to increase the attention of consumers with designs, illustrations, photographs, etc. using colors.

  In addition, when a retail store such as a supermarket considers an immediate or multi-faceted advertising effect by writing advertisement information together with a POS label, it is naturally preferable to handle a lot of advertisement information. More preferably, the information can be changed. Therefore, the advertising information printed on the label differs depending on the product, and even for the same and the same type of product, depending on various factors such as sales area, sales time (season), product price, It is preferable that suitable advertisement information can be selectively printed each time.

  For this reason, in order to cope with this with the conventional printing method, it is necessary to prepare a method that prints a plurality of advertisement information in advance and prints product information in conjunction with the weighing machine. It is necessary to keep a stock of labels according to. However, by using the inkjet method, it is possible to change the contents of advertisement information on a plain label for each sheet and perform on-demand color printing, thus eliminating the need for inventory of printed labels. .

  As described above, information such as a barcode and a two-dimensional code (barcode information) is also printed on the label as on-demand product information. Here, information that can function in monochrome printing, such as barcode information, can be printed by the inkjet method (monochrome printing). However, the label printing is changed to the conventional thermal recording method, and the inkjet printing is performed. When printing using this method, there is a problem of deterioration in the legibility of bar code information.

  However, in the label printing method according to the present invention, specifically, the symbol grade defined in the bar code print quality guideline “ANSI X3.182” standard so that the bar code information has a legibility higher than a predetermined grade. Can be printed with a predetermined grade (grade C or higher). Note that it is possible to print a two-dimensional code without degrading the legibility.

  In this way, the readability of the bar code can be maintained in the same manner as a system that prints a bar code using a conventional thermal recording method, and the POS system (settlement using bar codes at the cash register, POS data) Collection), etc., so as not to hinder the operation.

  Here, in order to create a barcode by the inkjet method and ensure that the symbol grade defined by ANSI X3.182 is grade C or higher, there are preferable conditions for each of the receptor, head, and ink related to the printing apparatus, It can be achieved by a combination thereof. For example, in the receptor, the higher the smoothness of the ink receiving surface and the larger the ink absorption, the higher the ANSI symbol grade of the barcode. Moreover, the ANSI symbol grade grade of the bar code becomes higher as the resolution is higher in the head.

  In the present invention, as an ink jet system that can be used, any system such as a serial system, a line system, and a continuous system can be used as the print head type. Further, as the ink type, for example, any type such as water-based dye ink, water-based pigment ink, solvent-based dye ink, solvent-based pigment ink, and UV ink can be used.

  In the present invention, the base material of the label is not particularly limited as long as it can cope with printing by the ink jet method, and a base material such as paper, film, synthetic paper, and cloth can be used. It is.

  Furthermore, it is also possible to provide a functional layer having an ink absorption function on the substrate for the purpose of improving the recording characteristics in the ink jet system. For example, matte paper, glossy paper, photographic paper, proof paper or the like generally known as inkjet paper can be used. Also, a label style with adhesive and release paper on the back side of the print surface, a linerless label style with thermally activated adhesive on the back side of the print surface, a peeling function on the print side, and an adhesive on the back side of the print surface It is also possible to use in a linerless label style with

2. Label Further, the label according to the present invention is printed together with on-demand product information linked to a weighing machine and on-demand information of an advertisement different from the product information, and at least the on-demand information of the advertisement is The barcode information printed in full color and included in the on-demand product information is printed with a symbol grade defined by ANSI X3.182 at grade C or higher (FIGS. 1 to 6A). The label is preferably printed by the ink jet method, but may be printed in full color by a printing method other than the ink jet method.

[First Embodiment]
FIG. 1 shows an example of a label printed by the label printing method described above. The label 10 shown in FIG. 1 is printed in full color by an inkjet method on the upper part of the on-demand information 1 linked with the weighing machine, together with an advertisement for enhancing a corporate image as advertisement information 2. The advertisement is printed in color for all characters, illustrations and backgrounds, and the barcode 3 is printed with a symbol grade defined by ANSI X3.182 of grade C or higher.

[Second Embodiment]
FIG. 2 shows another example of a label printed by the above-described label printing method. The label 10 shown in FIG. 2 is printed in full color by the inkjet method on the left part of the on-demand information 1 linked with the weighing machine, together with the special information of the TV program as the advertisement information 2. The special program information of the television program is printed in color for all characters, illustrations and backgrounds, and the barcode 3 is printed with a symbol grade defined by ANSI X3.182 of grade C or higher.

[Third Embodiment]
FIG. 3 shows another example of a label printed by the above-described label printing method. The label 10 shown in FIG. 3 is printed in full color by an inkjet method together with sale information as advertisement information 2 below the on-demand information 1 linked with the weighing machine. The sale information includes characters, illustrations, and backgrounds printed in color, and the barcode 3 is printed with a symbol grade defined by ANSI X3.182 of grade C or higher.

[Fourth Embodiment]
FIG. 4 shows another example of a label printed by the above-described label printing method. The label 10 shown in FIG. 4 is printed in full color by the inkjet method on the right part of the on-demand information 1 linked with the weighing machine as the advertisement information 2 together with the product information of the company. The product information of the company is printed in color for all characters, illustrations, and backgrounds, and the barcode 3 is printed with a symbol grade defined by ANSI X3.182 of grade C or higher.

  As shown in FIG. 1 to FIG. 4, the consumer purchases the product by printing the advertising information 2 in which character information, illustration information, etc. are printed in full color on the POS label 10 on which the on-demand product information 1 is printed. Sometimes, when checking the product information with the POS label 10, the advertisement information 2 written together stops, and the announcement effect of the advertisement information 2 can be greatly enhanced. In addition, by placing such advertisement information 2, the advertiser can perform effective advertising activities, and the retail store can obtain a large amount of advertisement revenue by providing the advertisement space.

[Fifth Embodiment]
FIG. 5 shows a state in which products with labels 10 printed by the label printing method described above are displayed. FIG. 5 shows a state in which a label 10 including a plurality of different advertising information 2, which is a corporate image and a corporate product, is attached to the same type of product and the product is displayed on the display shelf 4. As described above, by creating a label using the ink jet method, a plurality of different pieces of advertisement information 2 can be easily attached to the label 10 of the same type of product.

[Sixth Embodiment]
As described above, the label printed by the above-described label printing method has a bar code of a predetermined grade (symbol grade defined by ANSI X3.182 is grade C) or higher. FIGS. 6A and 6B show examples of labels having different barcode symbol grades.

  FIG. 6A is an example of a label according to the present invention, and the barcode 3 is grade B. FIG. According to the label 10, the legibility of the bar code can be maintained in the same manner as the system for printing the bar code by the conventional thermal recording method. On the other hand, in FIG. 6B, the barcode 5 is a comparative example of grade F. Since the bar code 5 has wrinkles on the edge of the bar and is difficult to read at the cash register, the work efficiency of the cash register is extremely lowered.

  The above-described embodiment is a preferred embodiment of the present invention, but is not limited thereto, and various modifications can be made without departing from the gist of the present invention.

1 On-demand product information 2 Advertising information 3 Bar code 4 Product display shelf 5 Bar code (grade F)
10 labels

Japanese Patent No. 2956599 Registered Utility Model No. 3144165 Japanese Patent No. 3078425 JP 2004-322458 A JP 2007-136967 A JP 2007-90709 A

Claims (3)

Print on the on-demand product information linked with the weighing machine and the on-demand information of the advertisement different from the product information by inkjet method,
And at least the on-demand information of the advertisement is printed in full color,
A label printing method, wherein the barcode information included in the on-demand product information is printed with a symbol grade defined by ANSI X3.182 of grade C or higher. On-demand product information linked to the weighing machine and on-demand information of advertisements different from the product information are printed together,
And at least the on-demand information of the advertisement is printed in full color,
The bar code information included in the on-demand merchandise information is printed with a symbol grade defined by ANSI X3.182 at grade C or higher. The on-demand product information linked with the weighing machine and the on-demand information of the advertisement different from the product information are printed together by the ink jet method,
And at least the on-demand information of the advertisement is printed in full color,
The bar code information included in the on-demand merchandise information is printed with a symbol grade defined by ANSI X3.182 at grade C or higher.