JP2010117761A - Advertisement-providing device - Google Patents

Abstract

As an advertisement on a shopping page, an advertisement having an additional content is provided for a product or the like on the shopping page in conjunction with other page contents different from the shopping page.
Means for accepting an advertisement application including an advertisement placement location, advertisement conditions and advertisement contents from an advertiser and registering them in an advertisement database, a target keyword that triggers the insertion condition, and a page for analyzing the target keyword Of the URL associated with the URL of the advertiser's virtual shop page and registered in the page-linked advertisement database, and a page for analyzing the target keyword based on the target keyword registered in the page-linked advertisement database A means for periodically analyzing a news article posted on a URL to determine whether or not a target keyword has appeared, and when it is determined that a target keyword has appeared in the news article, it is registered in the advertisement database. And means for inserting advertisement contents at the advertisement placement location.
[Selection] Figure 1

Description

  The present invention relates to a technique for distributing advertisements via a network such as the Internet.

  Internet pages are used as advertising media and are an important source of revenue for companies that operate portal sites. Therefore, how to effectively provide advertisements to page readers is an important theme.

As a technique for increasing the effect of advertisement, there is a technique called content match advertisement (see, for example, Patent Document 1). Content match ads match the search terms used to display a page and the keywords included in the displayed page with keywords that are stored in advance associated with the advertisement, and browse advertisements with a high match rate It is displayed in the advertisement column close to the inside page. Since the reader of the page is considered to be interested in the page content, displaying the advertisement related to the page content will lead to the browsing of the advertisement and increase the chance of purchasing etc. in principle Yes.
JP 2008-65417 A

  The above-mentioned content match advertisement is an effective technique because it can provide advertisements that are strongly related to the page contents when browsing pages for general information provision. If it does, it will not function sufficiently. This is because the shopping page itself is premised on the purchase of products, etc., and the content is related to products etc., so it is not meaningful to display advertisements of the same kind of products on top of this. .

  As an advertisement on a shopping page, an additional content for a product or the like that the user already wants to purchase is desired. In this regard, there are advertisements that increase the options by displaying advertisements of other related products, but there is no effective advertising method that makes a decision to purchase the products being viewed It was.

  The present invention has been proposed in view of the above-described conventional problems, and the object of the present invention is as an advertisement on a shopping page, linked to other page contents different from the shopping page, and a product on the shopping page. It is an object to provide an advertisement providing apparatus capable of providing an advertisement with additional contents.

  In order to solve the above-described problems, in the present invention, as described in claim 1, an advertisement application including an advertisement placement location, insertion conditions, and advertisement content is received from an advertiser and registered in the advertisement database. Means for registering a target keyword that triggers the posting condition and a URL of a page for analyzing the target keyword in a page-linked advertisement database in association with a URL of the advertiser's virtual shop page; Means for periodically analyzing a news article posted on a URL of a page for analyzing the target keyword based on the target keyword registered in the linked advertisement database, and determining whether or not the target keyword appears; Of the advertisement registered in the advertisement database when it is determined that the target keyword has appeared in The advertisement providing apparatus and means for inserting the advertising content to the mounting location has a gist.

  In addition, as described in claim 2, a process of accepting an advertisement application including an advertisement placement location, an insertion condition, and an advertisement content from an advertiser and registering it in an advertisement database; and a target keyword that triggers the insertion condition; , Registering the URL of the page for analyzing the target keyword in the page-linked advertising database in association with the URL of the advertiser's virtual shop page, and based on the target keyword registered in the page-linked advertising database. Analyzing the news articles posted on the URL of the page for analyzing the target keyword periodically, determining whether the target keyword has appeared, and if it is determined that the target keyword has appeared in the news article, A step of inserting an advertisement content into an advertisement placement place registered in the advertisement database. It may be configured as that advertisement providing control method.

  In the advertisement providing apparatus according to the present invention, as an advertisement on a shopping page, an advertisement with additional contents is provided for a product or the like on the shopping page in conjunction with other page contents different from the shopping page. Can do.

  Hereinafter, preferred embodiments of the present invention will be described.

<Configuration>
FIG. 1 is a diagram showing a configuration example of a system according to an embodiment of the present invention.

  In FIG. 1, a network 1 such as the Internet is connected with a plurality of terminals 2 such as PCs (Personal Computers), PDAs (Portable Digital Assistants) and mobile phones operated by advertisers, and PCs operated by general users, A plurality of terminals 3 such as PDAs and mobile phones are connected. The terminals 2 and 3 are provided with general browsers (Web browsers) 21 and 31.

  On the other hand, connected to the network 1 are a shopping server 4 that provides a product purchase service, a news server 5 that provides news, and an advertisement management server 6 that provides advertisements within the browsing page of the shopping server 4.

  The advertisement management server 6 includes an advertisement application receiving unit 601, a character string analysis unit 602, a keyword extraction unit 603, a keyword monitoring unit 604, an advertisement insertion unit 605, and an advertisement display unit 606 as functional units. These functional units are realized by a computer program executed on hardware resources such as a CPU (Central Processing Unit), a ROM (Read Only Memory), and a RAM (Random Access Memory) of the computer constituting the advertisement management server 6. Is. These functional units do not need to be arranged on a single computer, and may be distributed as necessary.

  The advertisement management server 6 includes an advertisement database 611 and a page-linked advertisement database 612 as databases. These databases systematically hold data on a storage medium such as an HDD (Hard Disk Drive) in the advertisement management server 6.

  The advertisement application receiving unit 601 has a function of registering advertisement insertion information in the advertisement database 611 in response to a request from an advertiser who operates the browser 21 of the terminal 2. The advertisement placement information includes insertion conditions in addition to the advertisement content (advertisement content).

  The character string analysis unit 602 has a function of analyzing a character string for a news article of the news server 5.

  The keyword extraction unit 603 has a function of extracting a keyword based on the character string analysis result of the character string analysis unit 602.

  The keyword monitoring unit 604 analyzes the news article of the news server 5 by the character string analysis unit 602, and the keyword extracted by the keyword extraction unit 603 matches the target keyword registered in the page-linked advertisement database 612. It has a function to monitor whether or not.

  When the keyword monitoring unit 604 determines a match with the target keyword, the advertisement insertion unit 605 performs page-linked association for inserting a predetermined advertisement registered in the advertisement database 611 into the shopping page of the shopping server 4. It has a function for the advertisement database 612.

  The advertisement display unit 606 has a function of providing a predetermined advertisement registered in the advertisement database 611 in accordance with the association in the page-linked advertisement database 612 when the shopping page is displayed on the shopping server 4.

  FIG. 2 is a diagram illustrating examples of data structures of various databases.

  FIG. 2A shows an example of the data structure of the advertisement database 611, which includes items such as “advertisement ID”, “advertiser ID”, “shop ID”, “publishing location”, “remarks”, and “advertising content”. . “Advertisement ID” is an identifier that identifies an advertisement. “Advertiser ID” is an identifier that identifies the advertiser. “Shop ID” is an identifier that identifies a shopping page. “Posting place” is information for specifying an advertisement display frame in the shopping page. “Remarks” is a brief description of the posting conditions. “Advertising content” is advertising content to be displayed, and includes data such as characters, images, and sounds. Such information is registered by an application from an advertiser.

  FIG. 2B shows an example of the data structure of the page-linked advertisement database 612. “Shop ID” “Placement Place” “Advertisement Display URL” “Target News URL” “Target Keyword” “Advertise ID” “Advertisement Display Flag” And the like. “Shop ID” is an identifier that identifies a shopping page. “Posting place” is information for specifying an advertisement display frame in the shopping page. The “advertisement display URL” is a URL (Uniform Resource Locator) corresponding to the advertisement display frame in the shopping page, and is a reception URL of the advertisement display unit 606 of the advertisement management server 6. “Target news URL” is the URL of a news page for monitoring the appearance of the target keyword. The “target keyword” is a keyword for monitoring the appearance of the target news URL on the page. “Target news URL” and “target keyword” mean posting conditions, and the appearance of “target keyword” on the “target news URL” page triggers the advertisement placement. “Advertisement ID” is an identifier that identifies an advertisement to be displayed. The “advertisement display flag” is information indicating whether the advertisement display is valid or invalid, and the initial value is “invalid”. “Shop ID”, “Publishing location”, “Advertisement display URL”, and “Advertisement display flag” are information set in advance in conjunction with the construction of the shopping page. The “target news URL”, “target keyword”, and “advertisement ID” are information that is automatically set when registering advertisement placement information from an advertiser.

<Operation>
FIG. 3 is a sequence diagram illustrating a processing example of the embodiment.

  In FIG. 3, it is assumed that the advertiser has already accessed the advertisement management server 6 from the browser 21 of the terminal 2, has performed login processing (input of user ID, password, etc.), and the session has been confirmed by a cookie or the like. .

  In this state, when the advertiser accesses the advertisement application reception unit 601 of the advertisement management server 6 from the browser 21 of the terminal 2 and makes a request for the application application page (step S1), the advertisement application reception unit 601 displays the advertisement application reception unit 601. Is transmitted to the application application page data (step S2), and the browser 21 of the terminal 2 displays the application application page. Fig. 4 shows an example of the application application page. In addition to displaying the advertiser ID that has already been recognized by login, it corresponds to the shop ID, location, target news URL, target keyword, remarks, and advertisement content. Input fields 201 to 206 to be entered, and a registration button 207 for instructing registration after the input is completed.

  Returning to FIG. 3, when the advertiser inputs to the advertisement application page in the browser 21 of the terminal 2 and presses the registration button to complete the input (step S <b> 3), the browser 21 of the terminal 2 applies to the advertisement management server 6. The contents of the advertisement application (advertisement information) are transmitted to the reception unit 601 (step S4).

  The advertisement application receiving unit 601 of the advertisement management server 6 registers the advertisement placement information in the advertisement database 611 (step S5). That is, in association with the newly issued advertisement ID, the advertiser ID, shop ID, placement location, remarks, and advertisement content included in the advertisement posting information are registered in the advertisement database 611, and the target news URL included in the advertisement posting information The target keyword and the advertisement ID issued at the time of registration in the advertisement database 611 are registered in the page-linked advertisement database 612. In addition, instead of registering online advertising information, it is also possible to register offline advertising information by paper submission, etc. In this case, the operator of the advertisement management server 6 manually operates the advertisement database 611 and page-linked advertisement. Registration of advertisement placement information in the database 612 is performed.

  Note that the target news URL and the target keyword can be automatically derived using the remarks as a posting condition without inputting the target news URL and the target keyword at the time of application for an advertisement.

  In this case, the advertisement application reception unit 601 sends an analysis request to the character string analysis unit 602 with the advertisement insertion information after registering the advertiser ID, shop ID, placement location, remarks, and advertisement content in the advertisement database 611. Do. The character string analysis unit 602 analyzes the character string of the posting conditions by a general Japanese analysis technique or the like, and gives the analysis result to the keyword extraction unit 603 along with the advertisement insertion information. For example, in the case of the posting condition “when XX wins”, an analysis result such as “XX /// win / was / ra” (“/” is a morpheme break) is output.

  The keyword extraction unit 603 extracts keywords (including keyword merging) from the analysis result acquired from the character string analysis unit 602 according to a predetermined rule, and determines a news category that is expected to appear based on predetermined dictionary information. decide. For example, in the above-mentioned analysis result “XX / GA / WIN / WIN / RA”, “XX” is the keyword, and if “XX” is a team name, the news category is sports. If the applicable category cannot be specified, all categories are assumed.

  Then, the keyword extraction unit 603 identifies the target record in the page-linked advertisement database 612 using the shop ID and the posting location of the advertisement insertion information as keys, sets the extracted keyword (s) as the target keyword, and determines The URL of the news page corresponding to the selected category is set as the target news URL, and the advertisement ID of the advertisement placement information is set as the advertisement ID.

  Through the above processing, registration of advertisement insertion information in the advertisement database 611 and the page-linked advertisement database 612 is performed.

  Thereafter, the keyword monitoring unit 604 searches the page-linked advertisement database 612 by periodic processing to extract a record to be monitored (step S6), and requests a news article from the news server 5 indicated by the target news URL ( Step S7), a news article is acquired (step S8). Then, the keyword monitoring unit 604 makes an analysis request to the character string analysis unit 602 with a news article (step S9).

  The character string analysis unit 602 analyzes the character string of the news article using a general Japanese analysis technique and gives the analysis result to the keyword extraction unit 603 (step S10), and the keyword extraction unit 603 is obtained from the character string analysis unit 602. A keyword is extracted from the analysis result in accordance with a predetermined rule and given to the keyword monitoring unit 604 (step S11). FIG. 5 shows an example of a news article. In this example, keywords such as “XX victory” and “△△△ qualifying loss” are extracted.

  Returning to FIG. 3, the keyword monitoring unit 604 determines whether or not they match by comparing with the target keyword of the monitoring target record based on the keyword acquired from the keyword extracting unit 603 (step S <b> 12). If it is determined that they match, the advertisement insertion unit 605 is requested to insert an advertisement by designating the target record (step S13).

  The advertisement insertion unit 605 inserts the advertisement by setting the advertisement display flag to the target record in the page-linked advertisement database 612 (step S14).

  Thereafter, when a general user makes a page request to the shopping server 4 from the browser 31 of the terminal 3 (step S15), the shopping server 4 transmits page data to the browser 31 of the terminal 3 (step S16).

  The browser 31 of the terminal 3 requests the display data of the advertisement display frame embedded in the page at the time of page display to the advertisement display unit 606 of the advertisement management server 6 based on the embedded URL (step S17). The advertisement display unit 606 identifies the record of the advertisement display URL corresponding to the request URL from the page-linked advertisement database 612, acquires the advertisement content from the advertisement database 611 based on the corresponding advertisement ID (step S18), and the browser of the terminal 3 31 (step S19). FIG. 6 shows a screen example of a shopping page, and shows a state in which an advertisement “XX winning sale 20% discount !!” is displayed in the advertisement display field 301.

<Summary>
As described above, according to the embodiment of the present invention, the advertisement on the shopping page is linked to the other page contents different from the shopping page, and the advertisement has an additional content for the product on the shopping page. This makes it possible to provide effective advertising such as making a decision to purchase the product being browsed.

  The present invention has been described above by the preferred embodiments of the present invention. While the invention has been described with reference to specific embodiments, various modifications and changes may be made to the embodiments without departing from the broad spirit and scope of the invention as defined in the claims. Obviously you can. In other words, the present invention should not be construed as being limited by the details of the specific examples and the accompanying drawings.

It is a figure which shows the structural example of the system concerning one Embodiment of this invention. It is a figure which shows the data structure example of various databases. It is a sequence diagram which shows the process example of embodiment. It is a figure which shows the example of a screen of an advertisement application page. It is a figure which shows the example of a news article. It is a figure which shows the example of a screen of a shopping page.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Network 2 Terminal 21 Browser 201-206 Input field 207 Registration button 3 Terminal 31 Browser 301 Advertisement display field 4 Shopping server 5 News server 6 Advertisement management server 601 Advertisement application reception part 602 Character string analysis part 603 Keyword extraction part 604 Keyword monitoring part 605 Advertisement insertion part 606 Advertisement display part 611 Advertisement database 612 Page-linked advertisement database

Claims (2)

A means of accepting an application from the advertiser, including the location, conditions, and content of the ad, and registering it in the ad database;
Means for registering a target keyword that triggers the posting condition and a URL of a page for analyzing the target keyword in a page-linked advertisement database in association with a URL of the advertiser's virtual shop page;
Means for periodically analyzing a news article posted on a URL of a page for analyzing the target keyword based on the target keyword registered in the page-linked advertisement database, and determining whether or not the target keyword appears;
An advertisement providing apparatus, comprising: means for inserting advertisement contents into an advertisement placement location registered in the advertisement database when it is determined that a target keyword has appeared in the news article. Accepting an application from the advertiser, including the location of the ad, its conditions, and the content of the ad, and registering it in the ad database;
Registering the target keyword that triggers the posting condition and the URL of the page that analyzes the target keyword in the page-linked advertising database in association with the URL of the advertiser's virtual shop page;
A step of periodically analyzing a news article posted on a URL of a page for analyzing the target keyword based on a target keyword registered in the page-linked advertising database, and determining whether or not the target keyword appears;
An advertisement provision control method comprising: inserting an advertisement content into an advertisement placement location registered in the advertisement database when it is determined that a target keyword has appeared in the news article.

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