JP2010097377A - Information processing system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information processing system for transmitting advertisement information representing an advertisement corresponding to a facility wherein a user is actually present and an attribute of the user to the user. <P>SOLUTION: This system 100 associates and stores user-specifying reference information for specifying the user and user attribute information representing the attribute of the user. The system associates and stores facility identification information for identifying the facility, the user attribute information, and advertisement basic information that is a base of the advertisement information representing the advertisement. The system acquires user-specifying input information for specifying the user by a user-specifying input information acquisition part installed in the facility. The system generates the advertisement information based on the advertisement basic information associated with the user attribute information associated with the user-specifying reference information corresponding to the acquired user-specifying input information, and the facility identification information for identifying the facility, and outputs the generated advertisement information. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to an information processing system that outputs advertisement information representing an advertisement.

  An information processing system that outputs advertisement information representing an advertisement corresponding to a position based on the position of a portable terminal carried by the user is known (see, for example, Patent Document 1).

  In this information processing system, position information representing a position and advertisement information representing an advertisement corresponding to the position are stored in advance in association with each other. Then, the information processing system acquires position information representing the position of the mobile terminal, and specifies advertisement information stored in association with the acquired position information. Furthermore, the information processing system transmits the specified advertisement information to the mobile terminal. The mobile terminal outputs the received advertisement information.

JP 2002-123741 A

  By the way, when a user is in a facility such as a store, advertisement information representing an advertisement corresponding to the facility and the user's attributes (for example, gender, body type, and preference) is transmitted to the user. Therefore, a case where the information processing system is used is assumed. In this case, if the facility where the user is located cannot be accurately specified based on the location information indicating the location of the mobile terminal (for example, location information based on GPS (Global Positioning System)), the facility depends on the facility where the user is located. The advertisement information representing the displayed advertisement cannot be transmitted to the user.

  However, there are cases where facilities such as stores are densely located in a relatively small area. Further, in a building having a hierarchical structure, there may be a different facility for each level. In such a case, there is a possibility that the facility where the user is actually cannot be accurately specified based on the position information. That is, according to the information processing system, there is a problem in that the advertisement information representing the advertisement according to the facility where the user actually exists and the attribute of the user cannot be transmitted to the user.

  For this reason, the object of the present invention is that the above-mentioned problem “the facility where the user actually exists and the attribute of the user and the advertisement information representing the advertisement according to the attribute may not be transmitted to the user. Is to provide an information processing system capable of solving the problem.

In order to achieve such an object, an information processing system according to one aspect of the present invention provides:
User attribute information storage means for storing user identification reference information for identifying a user and user attribute information representing the attribute of the user in association with each other;
Advertisement basic information storage means for storing facility identification information for identifying a facility, the user attribute information, and advertisement basic information serving as a basis of advertisement information representing an advertisement in association with each other;
A user specifying input information acquiring unit that is installed in a facility and acquires user specifying input information for specifying a user;
User attribute information stored in association with the user specifying reference information corresponding to the acquired user specifying input information, and the user specifying input information acquiring means that acquires the user specifying input information An advertisement representing an advertisement corresponding to the facility and the user attribute represented by the user attribute information based on the advertisement basic information stored in association with the facility identification information for identifying the installed facility Advertising information output means for generating information and outputting the generated advertising information;
Is provided.

In addition, an information processing method according to another aspect of the present invention includes:
A user attribute information storage processing step of associating and storing user specification reference information for specifying a user and user attribute information representing the attribute of the user in a storage device;
An advertisement basic information storage processing step of associating and storing facility identification information for identifying a facility, the user attribute information, and advertisement basic information serving as a basis of advertisement information representing an advertisement in the storage device;
A user specifying input information acquiring step for acquiring user specifying input information for specifying a user by means of a user specifying input information acquiring device installed in a facility;
User attribute information stored in association with the user specifying reference information corresponding to the acquired user specifying input information, and the user specifying input information acquiring apparatus that acquires the user specifying input information An advertisement representing an advertisement corresponding to the facility and the user attribute represented by the user attribute information based on the advertisement basic information stored in association with the facility identification information for identifying the installed facility An advertisement information output step of generating information and outputting the generated advertisement information;
including.

An information processing apparatus according to another aspect of the present invention
User attribute information storage means for storing user identification reference information for identifying a user and user attribute information representing the attribute of the user in association with each other;
Advertisement basic information storage means for storing facility identification information for identifying a facility, the user attribute information, and advertisement basic information serving as a basis of advertisement information representing an advertisement in association with each other;
User specifying input information receiving means for receiving user specifying input information for specifying a user and the facility identification information;
Advertisement attribute information stored in association with the user attribute information stored in association with the user specification reference information corresponding to the received user specifying input information and the received facility identification information. Based on the information, an advertisement information output means for generating advertisement information representing an advertisement according to the facility and the attribute of the user represented by the user attribute information, and outputting the generated advertisement information,
Is provided.

Moreover, the program which is the other form of this invention is:
In the information processing device,
User attribute information storage processing means for associating and storing user specification reference information for specifying a user and user attribute information representing the attribute of the user in a storage device;
Advertisement basic information storage processing means for associating and storing facility identification information for identifying a facility, the user attribute information, and advertisement basic information serving as a basis of advertisement information representing an advertisement in the storage device;
User specifying input information receiving means for receiving user specifying input information for specifying a user and the facility identification information;
Advertisement attribute information stored in association with the user attribute information stored in association with the user specification reference information corresponding to the received user specifying input information and the received facility identification information. Based on the information, an advertisement information output means for generating advertisement information representing an advertisement according to the facility and the attribute of the user represented by the user attribute information, and outputting the generated advertisement information,
It is a program for realizing.

  By configuring as described above, the present invention can transmit advertisement information representing an advertisement in accordance with a facility where the user is actually present and an attribute of the user to the user.

An information processing system according to one aspect of the present invention
User attribute information storage means for storing user identification reference information for identifying a user and user attribute information representing the attribute of the user in association with each other;
Advertisement basic information storage means for storing facility identification information for identifying a facility, the user attribute information, and advertisement basic information serving as a basis of advertisement information representing an advertisement in association with each other;
A user specifying input information acquiring unit that is installed in a facility and acquires user specifying input information for specifying a user;
User attribute information stored in association with the user specifying reference information corresponding to the acquired user specifying input information, and the user specifying input information acquiring means that acquires the user specifying input information An advertisement representing an advertisement corresponding to the facility and the user attribute represented by the user attribute information based on the advertisement basic information stored in association with the facility identification information for identifying the installed facility Advertising information output means for generating information and outputting the generated advertising information;
Is provided.

  According to this, the information processing system specifies the user based on the user specifying input information acquired by the user specifying input information acquiring means installed in the facility. Then, the information processing system outputs advertisement information representing an advertisement in accordance with the facility where the user specifying input information acquiring unit that acquired the user specifying input information is installed, and the specified user attribute. According to this, advertisement information representing an advertisement according to the facility where the user actually exists and the attribute of the user can be transmitted to the user.

in this case,
The user specifying input information acquisition means includes shooting means for outputting image information representing the user's image by shooting the user, and the image information output by the shooting means is used as the user specifying input information. Suitably configured to obtain.

In this case, the information processing system
Stock information storage means for associating and storing the facility identification information and stock information representing the stock quantity for each product,
The advertisement information output means is based on inventory information stored in association with facility identification information for identifying the facility where the user specifying input information acquisition means that acquired the user specifying input information is installed. It is preferable that the advertisement information is generated.

  According to this, the information processing system outputs advertisement information based on the number of stocks for each product. Thereby, advertisement information according to the number of stocks can be transmitted to the user.

In this case, it is preferable that the advertisement information output means is configured to generate the advertisement information including image information representing an image.
According to this, the information processing system can transmit advertisement information including image information to the user.

  In this case, it is preferable that the advertisement information output means is configured to transmit the generated advertisement information to the user's mobile terminal.

  According to this, the user's portable terminal can receive the advertisement information and output the received advertisement information. As a result, advertisement information can be reliably transmitted to the user.

In another aspect of the information processing system,
The advertisement information output means preferably includes a display installed in the facility, and is configured to display the generated advertisement information on the display.

  According to this, advertisement information can be displayed on the display installed in the facility. As a result, advertisement information can be reliably transmitted to the user.

In addition, an information processing method according to another aspect of the present invention includes:
A user attribute information storage processing step of associating and storing user specification reference information for specifying a user and user attribute information representing the attribute of the user in a storage device;
An advertisement basic information storage processing step of associating and storing facility identification information for identifying a facility, the user attribute information, and advertisement basic information serving as a basis of advertisement information representing an advertisement in the storage device;
A user specifying input information acquiring step for acquiring user specifying input information for specifying a user by means of a user specifying input information acquiring device installed in a facility;
User attribute information stored in association with the user specifying reference information corresponding to the acquired user specifying input information, and the user specifying input information acquiring apparatus that acquires the user specifying input information An advertisement representing an advertisement corresponding to the facility and the user attribute represented by the user attribute information based on the advertisement basic information stored in association with the facility identification information for identifying the installed facility An advertisement information output step of generating information and outputting the generated advertisement information;
including.

in this case,
The input information acquisition device for user identification includes a photographing device that outputs image information representing an image of the user by photographing the user,
It is preferable that the user specifying input information acquiring step is configured to acquire the image information output by the imaging device as the user specifying input information.

In this case, the information processing method is
Including an inventory information storage processing step of associating the facility identification information with inventory information representing the number of stocks for each product and storing them in the storage device,
The advertisement information output step is based on inventory information stored in association with facility identification information for identifying the facility in which the user specifying input information acquisition device that acquired the user specifying input information is installed. It is preferable that the advertisement information is generated.

An information processing apparatus according to another aspect of the present invention
User attribute information storage means for storing user identification reference information for identifying a user and user attribute information representing the attribute of the user in association with each other;
Advertisement basic information storage means for storing facility identification information for identifying a facility, the user attribute information, and advertisement basic information serving as a basis of advertisement information representing an advertisement in association with each other;
User specifying input information receiving means for receiving user specifying input information for specifying a user and the facility identification information;
Advertisement attribute information stored in association with the user attribute information stored in association with the user specification reference information corresponding to the received user specifying input information and the received facility identification information. Based on the information, an advertisement information output means for generating advertisement information representing an advertisement according to the facility and the attribute of the user represented by the user attribute information, and outputting the generated advertisement information,
Is provided.

  In this case, it is preferable that the user specifying input information receiving unit is configured to receive image information representing the user image as the user specifying input information.

In this case, the information processing apparatus
Stock information storage means for associating and storing the facility identification information and stock information representing the stock quantity for each product,
The advertisement information output means is preferably configured to generate the advertisement information based on inventory information stored in association with the received facility identification information.

Moreover, the program which is the other form of this invention is:
In the information processing device,
User attribute information storage processing means for associating and storing user specification reference information for specifying a user and user attribute information representing the attribute of the user in a storage device;
Advertisement basic information storage processing means for associating and storing facility identification information for identifying a facility, the user attribute information, and advertisement basic information serving as a basis of advertisement information representing an advertisement in the storage device;
User specifying input information receiving means for receiving user specifying input information for specifying a user and the facility identification information;
Advertisement attribute information stored in association with the user attribute information stored in association with the user specification reference information corresponding to the received user specifying input information and the received facility identification information. Based on the information, an advertisement information output means for generating advertisement information representing an advertisement according to the facility and the attribute of the user represented by the user attribute information, and outputting the generated advertisement information,
It is a program for realizing.

  In this case, it is preferable that the user specifying input information receiving unit is configured to receive image information representing the user image as the user specifying input information.

In this case, the program is
In addition to the information processing apparatus,
While realizing the inventory information storage processing means for associating the facility identification information and the inventory information representing the number of inventory for each product and storing them in the storage device,
The advertisement information output means is preferably configured to generate the advertisement information based on inventory information stored in association with the received facility identification information.

  Even the invention of the information processing method, information processing apparatus, or program having the above-described configuration can achieve the above-described object of the present invention because it has the same operation as the information processing system. .

  Hereinafter, embodiments of an information processing system, an information processing method, an information processing apparatus, and a program according to the present invention will be described with reference to FIGS.

<Embodiment>
As shown in FIG. 1, the information processing system 1 according to the embodiment includes a facility terminal device (user specifying input information acquiring means) 10 as a user specifying input information acquiring device, a server device 20, and a portable terminal. 30. The facility terminal device 10 and the server device 20 are communicably connected to each other via a communication line (in this example, the Internet) NW. In addition, the server device 20 and the mobile terminal 30 are connected to be communicable with each other via a base station (not shown).

  The facility terminal device 10 is a personal computer. The facility terminal device 10 is installed in a store as a facility. The facility terminal device 10 includes a central processing unit (CPU), a storage device (memory and a hard disk drive (HDD)), an input device, and an output device (not shown).

  The output device has a display. The output device displays an image made up of characters, graphics, and the like on the display based on the image information output from the CPU. The input device has a keyboard and a mouse. The facility terminal device 10 is configured such that information based on user operations is input via a keyboard and a mouse.

  Further, the facility terminal device 10 includes an imaging device (imaging means) 10a. The imaging device 10a includes a solid-state imaging device and a lens. The imaging device 10a outputs image information representing an image of the subject by imaging the subject using a lens and a solid-state imaging device.

  The facility terminal device 10 is configured to realize functions to be described later when a CPU executes a program stored in a storage device.

  Similarly to the facility terminal device 10, the server device 20 includes a CPU and a storage device (not shown). Similarly to the facility terminal device 10, the server device 20 is configured to realize functions to be described later when the CPU executes a program stored in the storage device.

  The mobile terminal 30 is a mobile phone device. The portable terminal 30 is held by the user UA. Similar to the facility terminal device 10, the portable terminal 30 includes a CPU and a storage device (not shown). The portable terminal 30 is configured to realize functions to be described later when the CPU executes a program stored in the storage device.

  The mobile terminal 30 includes an input device and an output device. The input device has a plurality of keys (buttons that can be pushed in) and a microphone. The mobile terminal 30 receives information based on user operations via keys. Also, the mobile terminal 30 receives information representing the user's voice via a microphone.

  The output device has a display and a speaker. The display causes the display to display an image made up of characters, graphics, etc. based on the image information output from the CPU. The speaker outputs the voice represented by the voice information based on the voice information output from the CPU (by converting the voice information).

  FIG. 2 is a block diagram showing functions of the information processing system 1 configured as described above. In this function, the CPU of the facility terminal device 10 executes the program stored in the storage device, the CPU of the server device 20 executes the program stored in the storage device, and the mobile terminal 30 This is realized by the CPU executing a program stored in the storage device.

  The functions of the facility terminal device 10 include a user specifying input information acquiring unit (user specifying input information acquiring unit) 11 and a user specifying input information transmitting unit 12.

  The user specifying input information acquisition unit 11 acquires image information output by the imaging device 10a. When the image represented by the acquired image information includes a human face image, the user specifying input information acquiring unit 11 acquires the image information as user specifying input information for specifying the user.

  The user specifying input information transmitting unit 12 receives the user specifying input information acquired by the user specifying input information acquiring unit 11 and the facility identification information stored in advance in the storage device of the facility terminal device 10. Transmit to device 20. The facility identification information is information for identifying a facility where the facility terminal device 10 is installed.

  Further, the server device 20 has functions of a user specifying input information receiving unit 21, a user attribute information storage unit (user attribute information storage unit, user attribute information storage processing unit, user attribute information storage processing step) 22, and advertisement basics An information storage unit (advertising basic information storage means, advertising basic information storage processing means, advertising basic information storage processing step) 23 and an inventory information storage unit (stock information storage means, inventory information storage processing means, inventory information storage processing step) 24 And an advertisement information generation unit (part of the advertisement information output unit) 25 and an advertisement information transmission unit (part of the advertisement information output unit) 26.

  The user specifying input information receiving unit 21 receives the user specifying input information and the facility identification information transmitted by the facility terminal device 10.

  As shown in FIG. 3, the user attribute information storage unit 22 includes user specifying reference information for specifying a user and user attributes representing the user's attributes (in this example, age, sex, height, and weight). The information and the destination terminal specifying information (for example, information indicating the mail address of the mobile terminal 30) for specifying the destination mobile terminal of the advertisement information are stored in the storage device of the server device 20 in association with each other. Yes.

The user specifying reference information is information extracted from image information representing an image of the user's face according to a predetermined extraction algorithm, and is information representing the characteristics of the image.
In this example, the user attribute information includes age information indicating the user's age, gender information indicating the user's gender, height information indicating the user's height, and weight information indicating the user's weight. The user specifying reference information, the user attribute information, and the transmission destination terminal specifying information are information input by the user.

  As shown in FIG. 4, the advertisement basic information storage unit 23 associates facility identification information for identifying a facility, user attribute information, and advertisement basic information serving as a basis of advertisement information representing an advertisement. It is stored in the storage device of the server device 20. The advertisement basic information includes product identification information for identifying a product, product name information representing the name of the product, and product image information representing an image of the product.

  As shown in FIG. 5, the inventory information storage unit 24 stores the facility identification information and the inventory information indicating the inventory quantity for each product in association with each other in the storage device of the server device 20. The stock information includes product identification information for identifying a product and stock quantity information representing the stock quantity of the product.

  The advertisement information generation unit 25 extracts information representing the characteristics of the image represented by the user specifying input information from the user specifying input information received by the user specifying input information receiving unit 21 according to the extraction algorithm. Then, the advertisement information generation unit 25 transmits the user attribute information stored in the user attribute information storage unit 22 in association with the user specifying reference information corresponding (matched in this example) with the extracted information, and the transmission Get destination terminal identification information.

  The advertisement information generation unit 25 is configured to determine that the extracted information and the user specifying reference information correspond to each other when the extracted information matches the user specifying reference information. Has been. By the way, the advertisement information generation unit 25 calculates the similarity indicating the degree of similarity between the extracted information and the user specifying reference information, and the extracted information when the calculated similarity is larger than a predetermined threshold value. It may be configured to determine that the user specifying reference information corresponds.

  Further, the advertisement information generation unit 25 associates the acquired user attribute information with the facility identification information received by the user specifying input information reception unit 21 and stores the advertisement stored in the advertisement basic information storage unit 23. Get basic information.

The advertisement information generation unit 25, based on the acquired advertisement basic information, the facility identified by the facility identification information received by the user specifying input information reception unit 21, and the user attribute represented by the acquired user attribute information , The advertisement information representing the advertisement corresponding to is generated.
In this example, the advertisement information generation unit 25 includes a product represented by the product image information included in the acquired advertisement basic information (in this example, clothing, shoes, etc.) in an image representing the whole human body according to the acquired user attribute information. And advertising information including image information representing an image in which an image of a decorative item) is arranged.

  Further, the advertisement information generation unit 25 acquires the inventory information stored in the inventory information storage unit 24 in association with the facility identification information received by the user specifying input information reception unit 21.

  Then, the advertisement information generation unit 25 deletes an image of a product whose inventory quantity is less than a predetermined threshold (one in this example) based on the acquired inventory information and the generated advertisement information. Edit advertising information at Further, the advertisement information generation unit 25 edits the advertisement information based on the acquired inventory information and the generated advertisement information so that an image of a product with a larger inventory quantity is displayed with more emphasis.

  The advertisement information transmission unit 26 transmits the advertisement information generated by the advertisement information generation unit 25 to the mobile terminal (for example, the mobile terminal 30) specified by the transmission destination terminal specifying information acquired by the advertisement information generation unit 25. .

The functions of the mobile terminal 30 include an advertisement information receiving unit (part of the advertisement information output unit) 31 and an advertisement information output unit (part of the advertisement information output unit) 32.
The advertisement information receiving unit 31 receives the advertisement information transmitted from the server device 20 by receiving it.

  The advertisement information output unit 32 outputs the advertisement information received by the advertisement information receiving unit 31. Specifically, the advertisement information output unit 32 displays an image represented by the image information included in the advertisement information on the display.

Next, the operation of the information processing system 1 described above will be specifically described with reference to FIG.
First, the imaging device 10a continues to output image information representing an image of the space by imaging the space in the facility (for example, the entrance of the facility) (step A1).

  When the image represented by the image information output by the imaging device 10a includes an image of a human face, the facility terminal device 10 acquires the image information as user specifying input information for specifying the user. (Step A2, input information acquisition process for user specification).

  Next, the facility terminal device 10 transmits the acquired user specifying input information and the facility identification information stored in advance to the server device 20 (step A3).

  The server device 20 receives the user specifying input information and the facility identification information transmitted by the facility terminal device 10. Then, the server device 20 extracts information representing the feature of the image represented by the user specifying input information from the received user specifying input information according to the extraction algorithm. Then, the server device 20 acquires the user attribute information and the transmission destination terminal specifying information stored in the storage device of the server device 20 in association with the user specifying reference information that matches the extracted information (step). B1, part of the advertisement information output process).

  Furthermore, the server device 20 acquires advertisement basic information stored in the storage device of the server device 20 in association with the acquired user attribute information and the received facility identification information (step B2, advertisement information output). Part of the process).

  Then, the server device 20 generates advertisement information representing an advertisement according to the facility identified by the received facility identification information and the user attribute represented by the acquired user attribute information based on the acquired advertisement basic information. Generate (step B3). This advertisement information is an image of a product (clothing, shoes, and ornaments in this example) represented by the product image information included in the acquired advertisement basic information in an image representing the whole human body according to the user attribute information. Includes image information representing an image in which is placed.

  Next, the server device 20 acquires inventory information stored in the storage device of the server device 20 in association with the received facility identification information. Based on the acquired inventory information and the generated advertisement information, the server device 20 performs an advertisement so as to erase an image of a product whose number of inventory is smaller than a predetermined threshold value (one in this example). Edit information. Furthermore, based on the acquired inventory information and the generated advertisement information, the server device 20 edits the advertisement information so that an image of a product with a larger inventory quantity is displayed more emphasized (step B4, Part of the advertising information output process).

  Then, the server device 20 transmits the edited advertisement information to the mobile terminal (here, the mobile terminal 30) specified by the transmission destination terminal specifying information acquired in Step B1 (Step B5, advertisement information). Part of the output process).

  On the other hand, the mobile terminal 30 receives the advertisement information transmitted by the server device 20. And the portable terminal 30 displays the image which the image information contained in the received advertisement information represents on a display (step C1, a part of advertisement information output process).

  Thereby, the user UA holding the portable terminal 30 views the advertisement represented by the advertisement information by looking at the display.

  As described above, according to the embodiment of the information processing system of the present invention, the information processing system 1 determines the user based on the user specifying input information acquired by the facility terminal device 10 installed in the facility. Identify. Then, the information processing system outputs advertisement information representing an advertisement in accordance with the facility where the facility terminal device 10 that acquired the user specifying input information is installed and the specified user attribute. According to this, advertisement information representing an advertisement according to the facility where the user actually exists and the attribute of the user can be transmitted to the user.

Further, in the above embodiment, the advertisement information is obtained based on the inventory information stored in association with the facility identification information for identifying the facility where the facility terminal device 10 that has acquired the user specifying input information is installed. Generate.
According to this, the information processing system 1 outputs advertisement information based on the number of stocks for each product. Thereby, advertisement information according to the number of stocks can be transmitted to the user.

Moreover, the said embodiment produces | generates the advertisement information containing the image information showing an image.
According to this, the information processing system 1 can transmit advertisement information including image information to the user.

  In addition, the server device 20 according to the embodiment transmits the generated advertisement information to the mobile terminal 30 of the user UA. And the portable terminal 30 receives advertisement information and outputs the received advertisement information. As a result, the advertising information can be reliably transmitted to the user UA.

  In addition, this invention is not limited to the said embodiment, A various modification can be employ | adopted within the scope of the present invention. For example, in the above embodiment, the advertisement basic information storage unit 23 to the advertisement information transmission unit 26 are functions of the server device 20, but may be functions of the facility terminal device 10.

  Moreover, in the said embodiment, although the information processing system 1 was comprised so that the portable terminal 30 might output advertisement information, you may be comprised so that the terminal device 10 for facilities may output advertisement information.

In this case, the facility terminal device 10 preferably includes a display installed in the facility, and is configured to display advertisement information generated by the server device 20 on the display.
According to this, advertisement information can be displayed on the display installed in the facility. As a result, the advertising information can be reliably transmitted to the user UA.

  Moreover, in the modification of the said embodiment, as shown in FIG. 7, the function of the information processing system 100 is the user attribute information storage part 101, the advertisement basic information storage part 102, and the user specific input information acquisition part 103. And the advertisement information output unit 104.

The user attribute information storage unit 101 stores user specifying reference information for specifying a user and user attribute information representing the attribute of the user in association with each other.
The advertisement basic information storage unit 102 stores facility identification information for identifying a facility, the user attribute information, and advertisement basic information serving as a basis of advertisement information representing an advertisement in association with each other.

  The user specifying input information acquisition unit 103 is installed in a facility and acquires user specifying input information for specifying a user.

  The advertisement information output unit 104 acquires user attribute information stored in association with user specifying reference information corresponding to the user specifying input information acquired by the user specifying input information acquiring unit 103. The advertisement information output unit 104 is associated with the acquired user attribute information and the facility identification information for identifying the facility where the user specifying input information acquiring unit 103 that acquired the user specifying input information is installed. Acquire memorized advertisement basic information.

  The advertisement information output unit 104 generates advertisement information representing an advertisement according to the facility and the user attribute represented by the user attribute information based on the acquired advertisement basic information. The advertisement information output unit 104 outputs the generated advertisement information.

  Also according to this modification, the information processing system 100 specifies the user based on the user specifying input information acquired by the user specifying input information acquiring unit 103 installed in the facility, as in the above embodiment. Then, the information processing system 100 outputs advertisement information representing an advertisement according to the facility where the user specifying input information acquiring unit 103 that acquired the user specifying input information is installed and the specified user attribute. According to this, advertisement information representing an advertisement according to the facility where the user actually exists and the attribute of the user can be transmitted to the user.

In addition, the user attribute information may include information representing user preferences, information representing past purchase history, and the like.
For example, the user attribute information may include information representing each of the clothing size, the shoe size, and the favorite color for the clothing store.
Further, the user attribute information may include information representing each of a favorite genre and a favorite writer / actor for a bookstore or a rental video store.
In addition, the user attribute information may include information representing each of a budget, a family structure, and a meal preference for the restaurant.

  In the above-described embodiment, the mobile terminal 30 is a mobile phone device, but a PDA (Personal Data Assistance), a smartphone, a PHS (Personal Handyphone System), a game machine, a car navigation device, a laptop computer, or the like. It may be.

  In the above embodiment, the user specifying input information is image information representing a face image, but information such as information representing a fingerprint, information representing a vein, information representing a glow, or information representing a voiceprint, etc. It may be biological information. The user specifying input information is information stored in a storage medium (for example, an RFID (Radio Frequency Identification) tag or a non-contact IC (Integrated Circuit) card) configured to be readable via an electromagnetic field. It may be.

  In addition, as another modified example of the above-described embodiment, any combination of the above-described embodiments and modified examples may be employed.

  The present invention can be applied to an advertisement distribution system that distributes advertisement information representing an advertisement.

It is a figure showing the schematic structure of the information processing system which concerns on embodiment of this invention. It is a block diagram showing the outline of the function of the information processing system shown in FIG. It is a table in which user specifying reference information, user attribute information, and transmission destination terminal specifying information are associated with each other. It is a table in which facility identification information, user attribute information, and advertisement basic information are associated with each other. It is a table in which facility identification information and inventory information are associated with each other. It is the sequence diagram which showed the action | operation of the information processing system shown in FIG. It is a block diagram showing the outline of the function of the information processing system which concerns on the modification of embodiment of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Information processing system 10 Facility terminal device 10a Imaging device 11 User specifying input information acquiring unit 12 User specifying input information transmitting unit 20 Server device 21 User specifying input information receiving unit 22 User attribute information storage unit 23 Advertising basic information storage Unit 24 inventory information storage unit 25 advertisement information generation unit 26 advertisement information transmission unit 30 mobile terminal 31 advertisement information reception unit 32 advertisement information output unit 100 information processing system 101 user attribute information storage unit 102 advertisement basic information storage unit 103 user identification input Information acquisition unit 104 Advertisement information output unit

Claims (15)

User attribute information storage means for storing user identification reference information for identifying a user and user attribute information representing the attribute of the user in association with each other;
Advertisement basic information storage means for storing facility identification information for identifying a facility, the user attribute information, and advertisement basic information serving as a basis of advertisement information representing an advertisement in association with each other;
A user specifying input information acquiring unit that is installed in a facility and acquires user specifying input information for specifying a user;
User attribute information stored in association with the user specifying reference information corresponding to the acquired user specifying input information, and the user specifying input information acquiring means that acquires the user specifying input information; An advertisement representing an advertisement corresponding to the facility and the user attribute represented by the user attribute information based on the advertisement basic information stored in association with the facility identification information for identifying the installed facility Advertising information output means for generating information and outputting the generated advertising information;
An information processing system comprising: The information processing system according to claim 1,
The input information for user identification acquisition means includes imaging means for outputting image information representing an image of the user by imaging the user, and the image information output by the imaging means is used as the input information for user identification. An information processing system configured to obtain. The information processing system according to claim 1 or 2,
Stock information storage means for storing the facility identification information and stock information representing the number of stocks for each product in association with each other;
The advertisement information output means is based on inventory information stored in association with facility identification information for identifying the facility where the user specifying input information acquisition means that has acquired the user specifying input information is installed. An information processing system configured to generate the advertisement information. An information processing system according to any one of claims 1 to 3,
The advertisement information output means is an information processing system configured to generate the advertisement information including image information representing an image. An information processing system according to any one of claims 1 to 4,
The advertisement information output means is an information processing system configured to transmit the generated advertisement information to a user's mobile terminal. An information processing system according to any one of claims 1 to 4,
The information processing system configured to display the generated advertisement information on the display including the display installed in the facility. A user attribute information storage processing step of associating and storing user specification reference information for specifying a user and user attribute information representing the attribute of the user in a storage device;
An advertisement basic information storage processing step of associating and storing facility identification information for identifying a facility, the user attribute information, and advertisement basic information serving as a basis of advertisement information representing an advertisement in the storage device;
A user specifying input information acquiring step for acquiring user specifying input information for specifying a user by means of a user specifying input information acquiring device installed in a facility;
User attribute information stored in association with the user specifying reference information corresponding to the acquired user specifying input information, and the user specifying input information acquiring apparatus that acquires the user specifying input information An advertisement representing an advertisement corresponding to the facility and the user attribute represented by the user attribute information based on the advertisement basic information stored in association with the facility identification information for identifying the installed facility An advertisement information output step of generating information and outputting the generated advertisement information;
An information processing method including: The information processing method according to claim 7,
The user specifying input information acquisition device includes a photographing device that outputs image information representing an image of the user by photographing the user,
The information specifying method configured to acquire the image information output by the photographing apparatus as the user specifying input information in the user specifying input information acquiring step. The information processing method according to claim 7 or 8,
Including an inventory information storage processing step of associating the facility identification information with inventory information representing the number of inventory for each product and storing the information in the storage device,
The advertisement information output step is based on inventory information stored in association with facility identification information for identifying a facility in which the user specifying input information acquisition device that acquired the user specifying input information is installed. An information processing method configured to generate the advertisement information. User attribute information storage means for storing user identification reference information for identifying a user and user attribute information representing the attribute of the user in association with each other;
Advertisement basic information storage means for storing facility identification information for identifying a facility, the user attribute information, and advertisement basic information serving as a basis of advertisement information representing an advertisement in association with each other;
User specifying input information receiving means for receiving user specifying input information for specifying a user and the facility identification information;
Advertisement basis stored in association with the user attribute information stored in association with the user specification reference information corresponding to the received user specifying input information and the received facility identification information Based on the information, an advertisement information output means for generating advertisement information representing an advertisement according to the facility and the attribute of the user represented by the user attribute information, and outputting the generated advertisement information,
An information processing apparatus comprising: The information processing apparatus according to claim 10,
The information processing apparatus configured to receive the image information representing the user's image as the user specifying input information. The information processing apparatus according to claim 10 or 11,
Stock information storage means for storing the facility identification information and stock information representing the number of stocks for each product in association with each other;
The information processing apparatus configured to generate the advertisement information based on inventory information stored in association with the accepted facility identification information. In the information processing device,
User attribute information storage processing means for associating and storing user specification reference information for specifying a user and user attribute information representing the attribute of the user in a storage device;
Advertising basic information storage processing means for associating and storing facility identification information for identifying a facility, the user attribute information, and advertising basic information serving as a basis of advertising information representing an advertisement in the storage device,
User specifying input information receiving means for receiving user specifying input information for specifying a user and the facility identification information;
Advertising basis stored in association with user attribute information stored in association with the user specifying reference information corresponding to the received user specifying input information, and the received facility identification information Based on the information, an advertisement information output means for generating advertisement information representing an advertisement according to the facility and the attribute of the user represented by the user attribute information, and outputting the generated advertisement information,
A program to realize The program according to claim 13,
The user specifying input information receiving means is a program configured to receive image information representing the user image as the user specifying input information. The program according to claim 13 or 14,
In addition to the information processing apparatus,
While realizing the inventory information storage processing means for associating and storing the facility identification information and the inventory information indicating the inventory quantity for each product in the storage device,
The advertisement information output means is a program configured to generate the advertisement information based on inventory information stored in association with the accepted facility identification information.

Images