JP2010049404A - System for providing advertisement information, web server, and program for web server - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide to users, a system for providing advertisement information being more effective in advertisement. <P>SOLUTION: The system for providing advertisement information includes: an IP database which stores area information corresponding to IP address information; an AD server which provides advertisement information; and a web server. The web server transmits an area information request to the IP database on the basis of the IP address information of a terminal which makes access. The IP database transmits the information on the area to which the terminal identified by the IP address information belongs. The web server transmits an advertisement information request to the AD server which provides the advertisement information corresponding to the area information, and the AD server transmits the advertisement information. The web server transmits the acquired advertisement information to the terminal and makes the terminal display the advertisement information on it. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a system for providing advertisement information through the Internet.

  The recently developed Internet is highly regarded as a means for providing advertisement information for products and services.

  In order to improve the effectiveness of online advertising as described above, for example, an advertiser may present advertising information related to information provided by the website on the website, or it may be lost Strategies for improving advertising effectiveness, such as effectively using a certain opportunity to provide advertisements, are taken (see, for example, “Background Technology” in Patent Document 1).

Special table 2007-517339

  An object of the present invention is to provide a user with an advertisement information providing system with higher advertising effect.

According to the present invention, an IP database that stores an IP address and area information indicating in which area the terminal to which the IP address is assigned is associated with each other, and an AD server that can provide advertisement information An advertisement information providing system comprising a WEB server,
The WEB server sends a regional information request based on the IP address of the terminal that has accessed to the IP database;
In response to the regional information request, the IP database transmits the regional information corresponding to the accessed terminal to the WEB server,
The WEB server sends an advertisement information request to the AD server that can provide advertisement information corresponding to the area information;
In response to the advertisement information request, the AD server transmits advertisement information corresponding to the accessed terminal to the WEB server to the WEB server,
The WEB server transmits the corresponding advertisement information to the accessed terminal.
An advertisement information providing system can be obtained.

According to the present invention, there is provided a WEB server that provides advertisement information to a terminal that has accessed,
Area information based on the IP address of the terminal that has accessed the IP database that stores the IP address and the area information indicating in which area the terminal to which the IP address is assigned is associated with each other. Transmitting a request and obtaining the region information corresponding to the accessed terminal from the IP database;
Transmitting an advertisement information request to an AD server that can provide advertisement information corresponding to the area information, and obtaining the advertisement information;
A WEB server for executing the step of transmitting the advertisement information to the accessing terminal is obtained.

According to the present invention, there is provided a WEB server program for causing a processor to execute predetermined processing in a computer system including a processor and a storage device, and causing the computer system to function as a WEB server,
The predetermined process is:
Area information based on the IP address of the terminal that has accessed the IP database that stores the IP address and the area information indicating in which area the terminal to which the IP address is assigned is associated with each other. Transmitting a request and obtaining the region information corresponding to the accessed terminal from the IP database;
Transmitting an advertisement information request to an AD server that can provide advertisement information corresponding to the area information, and obtaining the advertisement information;
Transmitting the advertisement information to the terminal that has made access.
A web server program is obtained.

  According to the present invention, for example, Japanese advertisement information is provided to a user who has accessed from Japan, Korean advertisement information is provided to a user who has accessed from Korea, and Advertisement information can be provided more effectively for each user, such as providing advertisement information in English.

  As shown in FIG. 1, the advertisement information providing system according to the embodiment of the present invention includes a WEB server 1, an IP database 2 including country information corresponding to an IP address, and advertisement information created in the language of country A. A country AD server 3a and a country B AD server 3b holding advertisement information created in the language of country B, which are connected to the Internet 5. Furthermore, in the present embodiment, the country A user terminal 4 a in country A and the country B user terminal 4 b in country B are also connected to the Internet 5. Note that the advertising information in the present embodiment includes advertising data (text, images, moving images, and other various WEB data) to be displayed on the display of the user terminal.

  The WEB server 1 according to the present embodiment is embodied on a WEB server terminal 10 as shown in FIG. Specifically, the WEB server terminal 10 includes a CPU 11, a main memory 12, an auxiliary memory 13, and a transmission / reception unit 14 that are connected to each other via a bus. Of these, the main memory 12 is composed of, for example, a DRAM and the auxiliary memory 13 is composed of, for example, an HDD. The auxiliary memory 13 stores a WEB server program and default advertisement information (described later). The WEB server program is expanded on the main memory 12 and executed by the CPU 11, thereby causing the WEB server terminal 10 to function as a WEB server 1 described later. Note that the main memory 12 also temporarily stores data generated while the CPU 11 is operating according to the program and data (IP address, country information, advertisement information, etc., which will be described later) used by the CPU 11. The transmission / reception unit 14 establishes a connection between the WEB server 1 and the Internet 5 under the control of the CPU 11.

  Similarly, the A country AD server 3a and the B country AD server 3b are also embodied on an AD server terminal 30 as shown in FIG. 3, for example. Here, advertisement information created in the language of country A is stored in the auxiliary memory 33 of the country A AD server 3a, and information in the language of country B is stored in the auxiliary memory 33 of the country B AD server 3b. Stores the created advertisement information. As shown in FIG. 4, when the AD server 3a for country A and the AD server 3b for country B according to the present embodiment receive the advertisement information request (step S301), the advertisement information is transmitted (step S302). The locations of the A country AD server 3a and the B country AD server 3b are not limited to the A country and the B country, but may exist in other countries.

  When the IP database 2 according to the present embodiment receives a regional information request with an IP address, the WEB server 1 uses the country in which the terminal specified by the IP address is located as the country information (region information). It has a function to transmit.

  As shown in FIG. 5, when the WEB server 1 accepts an access from an arbitrary user terminal (step S101), the WEB server 1 transmits an area information request with the IP address of the user terminal to the IP database 2 (step S102). ), The user terminal country information is acquired (step S103). Next, it is determined in which country the user terminal is located based on the acquired country information (step S104). If it is determined that the accessing user terminal 4a is located within A country, an advertisement information request is transmitted to the A country AD server 3a (step S110), and the A country advertisement information is acquired (step S111). Then, the advertisement information is transmitted to the user terminal 4a (step S112). If it is determined that the accessing user terminal 4b is located in the country B, an advertisement information request is transmitted to the country B AD server 3b (step S120), and the country B advertisement information is acquired (step S120). S121), the advertisement information is transmitted to the user terminal 4b (step S122). Furthermore, if it is determined in step S104 that the terminal that has accessed belongs to a country that is neither country A nor country B, default advertisement information is transmitted to the terminal (step S130).

  Note that the step of determining country information in the processing of the WEB server 1 (step S104 in FIG. 5) only considers three patterns of country A, country B, and other countries in order to facilitate understanding. However, you may increase the number of countries to judge. In that case, a table or the like may be used for the step of determining the country information.

  Next, the overall flow of the advertisement information providing system according to the present embodiment will be described with reference to FIG. 6 by taking as an example the case where the country A user terminal 4a accesses the WEB server 1. When the country A user terminal 4a accesses the WEB server 1 (SQ601), the WEB server 1 transmits a regional information request to the IP database 2 using the IP address of the country A user terminal 4a (SQ602). The IP database 2 transmits the country name “Country A” to the WEB server 1 (SQ603). The WEB server 1 transmits an advertisement information request to the A country AD server 3a (SQ604). The country A AD server 3a transmits the advertisement information to the WEB server 1 (SQ605). The WEB server 1 transmits the acquired advertisement information to the country A user terminal 4a (SQ606), and displays the advertisement information on the browser of the country A terminal 4a.

  As shown in FIG. 7, the A country AD server 3 a that has received the advertisement information request accesses the external advertisement information database 6 to acquire the advertisement information, and transmits the acquired advertisement information to the WEB server 1. It is good to do. Thereby, for example, the latest advertisement information can be provided to the user using the advertisement information database 6 managed by the advertiser.

  As described above, according to the advertisement information providing system according to the embodiment of the present invention, it is possible to display an advertisement in a language suitable for a user who accesses the WEB server, so that highly effective advertisement information is provided. Can do.

  The advertisement information providing method according to the present invention may be used for providing advertisement information to a user who has accessed a so-called expired domain, a banner advertisement part in a site, a pop-up advertisement, or a search result display page by a search engine. May be used for providing advertisement information to a part of the sponsor site field, a part of the blog (web log) page (blog part). Furthermore, in the above-mentioned form, the regional information is “country” information. However, the regional information is domestic “local” information and “prefecture” information, and advertisement information suitable for these regions is provided. Also good.

It is a figure which shows the advertisement information provision system by embodiment of this invention. It is a figure which shows the structure of the WEB server terminal in FIG. It is a figure which shows the structure of the AD server terminal in FIG. It is a flowchart which shows operation | movement of AD server by this Embodiment. It is a flowchart which shows operation | movement of the WEB server by this Embodiment. It is a figure which shows the whole flow of the advertisement information provision system by this Embodiment. It is a figure which shows the modification of the advertisement information provision system of FIG.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 WEB server 2 IP database 3a A country AD server 3b B country AD server 4a A country user terminal 4b B country user terminal 5 Internet 6 Advertising information database 11, 31 CPU
12, 32 Main memory 13, 33 Auxiliary memory 14, 34 Transceiver

Claims (3)

An IP database that stores an IP address and region information indicating in which region the terminal to which the IP address is assigned is associated with each other, an AD server that can provide advertisement information, and a WEB server An advertising information providing system,
The WEB server sends a regional information request based on the IP address of the terminal that has accessed to the IP database;
In response to the regional information request, the IP database transmits the regional information corresponding to the accessed terminal to the WEB server,
The WEB server sends an advertisement information request to the AD server that can provide advertisement information corresponding to the area information;
In response to the advertisement information request, the AD server transmits advertisement information corresponding to the accessed terminal to the WEB server to the WEB server,
The WEB server transmits the corresponding advertisement information to the accessed terminal.
Advertising information provision system. A WEB server that provides advertisement information to a terminal that has been accessed,
Area information based on the IP address of the terminal that has accessed the IP database that stores the IP address and the area information indicating in which area the terminal to which the IP address is assigned is associated with each other. Transmitting a request and obtaining the region information corresponding to the accessed terminal from the IP database;
Transmitting an advertisement information request to an AD server that can provide advertisement information corresponding to the area information, and obtaining the advertisement information;
A WEB server that executes the step of transmitting the advertisement information to the terminal that has accessed. A program for a WEB server that causes the processor to execute predetermined processing in a computer system including a processor and a storage device, and causes the computer system to function as a WEB server,
The predetermined process is:
Area information based on the IP address of the terminal that has accessed the IP database that stores the IP address and the area information indicating in which area the terminal to which the IP address is assigned is associated with each other. Transmitting a request and obtaining the region information corresponding to the accessed terminal from the IP database;
Transmitting an advertisement information request to an AD server that can provide advertisement information corresponding to the area information, and obtaining the advertisement information;
Transmitting the advertisement information to the terminal that has made access.
Web server program.

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