JP2009301230A - Merchandise-related information management server and merchandise-related information management system - Google Patents

Abstract

An object of the present invention is to increase consumers' willingness to use a system for providing product related information related to products.
A product related information management server receives product question answer information including a virtual question about a product and an answer to the virtual question from a product maker terminal used by the product maker, and sets the product question answer information as a product question. Stored in the response information storage DB 12, provides product related information in response to a request from the consumer terminal 21 used by the consumer X, and receives a product question in response to a request from the consumer terminal 21 that provided the product related information. This is a product question display screen for asking a question of a product included in the product question answer information stored in the answer information storage DB 12 as a problem of the product, and a product in which a meta tag in which an advertisement search keyword is set is embedded A question question screen is generated and provided, an answer is received from the consumer terminal 21, and a product question screen is provided in response to determining that the answer is correct. To grant benefits to the consumer to use the consumer terminal 21 that was.
[Selection] Figure 7

Description

  The present invention relates to a product-related information management server that manages product-related information related to food and beverage products, and a product-related information management system including the server.

  2. Description of the Related Art Conventionally, a system that provides consumers with information such as production history of products such as food and beverages has been proposed. Patent Document 1 discloses a food information provision system that retrieves history information and provides it to consumers in response to inquiries such as histories related to products from consumers. Patent Document 2 discloses a product information disclosure system that provides food information registered by a producer to consumers.

JP 2002-297700 A JP 2002-366624 A

  However, the above-described conventional system merely provides product-related information related to products, and has a problem that the utility value for consumers is limited. Since a system that provides product-related information is used by many consumers, a mechanism that not only provides product-related information but also increases consumers' willingness to use the system is desired. ing. There is also a demand for a mechanism that can present an effective advertisement with a simple configuration.

  The present invention solves the above-mentioned problems, can increase the consumer's willingness to use the product related information related to products such as food, and can present an advertisement with a simple configuration. The purpose is to do.

  The product-related information management server of the present invention is a product-related information management server that manages product-related information related to food and beverage products, from a product maker terminal used by the product maker that produced or manufactured the product, Product question answer information receiving means for receiving product question answer information including a virtual question about the product and an answer to the virtual question, product question answer information storage means for storing the product question answer information, and a consumer use Product related information providing means for providing product related information in response to a request from a consumer terminal, and stored in the product question answer information storage means in response to a request from the consumer terminal that provided the product related information. This is a product question display screen for setting the question of the product included in the product question answer information as a problem of the product, and setting an advertisement search keyword. A product problem questioning screen providing means for providing the generated product problem questioning screen, and the consumer terminal providing the product problem questioning screen from the consumer terminal providing the product question questioning screen. In response to determining that the answer is a correct answer, an answer receiving means for receiving the answer to the question of the product, a correct answer determining means for comparing the received answer with the correct answer, and determining whether the answer is correct, Privilege granting means for granting a privilege to a consumer who uses the consumer terminal that provided the product question screen, and on the product question screen displayed on the display screen of the consumer terminal, An advertisement searched from an advertisement database that stores advertisement information using an advertisement search keyword set in a meta tag embedded in the product question screen Characterized in that the advertisement indicated by the broadcast is posted.

  By comprising as mentioned above, the consumer's willingness to use the system for providing product related information related to products such as food can be increased, and an advertisement can be presented with a simple configuration.

  The product question answer information includes already-consumed consumer information that can identify a consumer who has questioned as a problem, and the product problem question screen providing means responds to a request from the consumer terminal to present a consumer code. In the product question answer information stored in the product question answer information storage means, product question answer information other than the product question answer information including the presented consumer code in the questioned consumer information is selected and selected. It may be configured to generate a product problem question screen for asking a question of a product included in the product question answer information as a problem of the product.

  Even if the said privilege provision means is set as the structure which gives the point of the number of points according to the number of correct answers of a problem as a privilege, and updates the number of points matched with the consumer of the provision object of a privilege Good.

  The privilege granting unit is configured to perform a process of granting points of a predetermined number of points according to a correct problem as a privilege and updating the number of points associated with a consumer to whom the privilege is granted. May be.

  The product question display screen includes a product related information display area for displaying product related information of the product to be tested, a problem display area for displaying a virtual question in the product as a problem, and an answer for inputting a question for the product An input area may be included.

  The product problem questioning screen includes a product related information display region for displaying product related information of a product to be questioned, a problem display region for displaying a virtual question in the product as a problem, and a plurality of correct answers to the problem of the product An answer candidate display area for displaying answer candidates, wherein the answer accepting unit accepts a selection candidate selected from the plurality of answer candidates as an answer to a question of a product.

  The correct answer determination means may be configured to determine that the answer is correct when the matching rate between the accepted answer and the correct answer is equal to or greater than a predetermined value.

  The correct answer determination means may be configured to determine that the answer is correct when the accepted answer and the correct answer match.

  The product problem question screen providing means may be configured to set a word related to a problem to be filed on the product question question screen as an advertisement search keyword in a meta tag.

  In addition, the product related information management system of the present invention is a product related information for managing product related information related to a consumer terminal used by a consumer, a product maker terminal used by a product maker, and a food or beverage product. A product-related information management system including a management server, wherein the product-related information management server receives a virtual question about the product and an answer to the virtual question from a product maker terminal used by a product maker that produces or manufactures the product Product question answer information receiving means for receiving product question answer information including the product question answer information storage means for storing the product question answer information, and product related information in response to a request from a consumer terminal used by a consumer In response to a request from the consumer terminal that provided the product related information, the product related information providing unit provides the product question answer information storage unit. A product question screen for questioning a product question included in the stored product question answer information as a problem of the product, and generating a product question screen in which a meta tag with an advertisement search keyword is embedded Product problem question screen providing means for providing the generated product problem question screen, and answer receiving means for accepting an answer to the question of the product presented on the product problem question screen from the consumer terminal that has provided the product problem question screen And the consumer who provided the product question screen in response to determining that the answer is correct, by comparing the received answer with the correct answer, and determining whether the answer is correct Privilege granting means for granting a privilege to a consumer who uses the terminal, and the consumer terminal is set to a meta tag embedded in the product question screen An advertisement search that searches advertisement information from an advertisement database in which advertisement information is stored using an advertisement search keyword and places the advertisement indicated by the searched advertisement information on the product question screen displayed on the display screen It includes a posting means.

  ADVANTAGE OF THE INVENTION According to this invention, the consumer's willingness to use the system which provides the merchandise related information related to merchandise such as food can be increased, and an advertisement can be presented with a simple configuration.

Hereinafter, an embodiment of the present invention will be described with reference to the drawings.
FIG. 1 is a block diagram showing an example of the configuration of a product related information management system 100 according to an embodiment of the present invention. As shown in FIG. 1, the product related information management system 100 includes a product related information management server 10, consumer terminals 21 to 2N (N = 1, 2,...), And product manufacturer terminals 31 to 3N (N = 1, 2,...) And the advertisement management server 40. The product related information management server 10, the consumer terminals 21 to 2N, and the product manufacturer terminals 31 to 3N are each connected to a communication network 50 such as the Internet, for example.

  The product related information management server 10 and the advertisement management server 40 are configured by an information processing device such as a WWW server. The consumer terminals 21 to 2N and the product maker terminals 31 to 3N are each configured by an information processing device such as a personal computer.

  The product related information management server 10 is a server managed by a system administrator of the product related information management system 100, for example, and performs various processes such as providing product related information, collecting product question answer information, and providing product problems. Has the function to execute.

  The product related information management server 10 includes a product related information storage DB 11 in which product related information related to products such as the name of each product and production history is stored. “Product related information” is various information related to the product. For example, as shown in FIG. 2, the product name of the corresponding product, the product code that can uniquely identify the product, and the production / production of the product. The product manufacturer, the material and quantity of the product, history information indicating the production history and distribution history of the product, and the like. This product related information is created in advance by a product manufacturer for each product and stored in the product related information storage DB 11. In addition to the information shown in FIG. 2, the product-related information may include an appearance photograph of a product, a release date, a sales area, a sales result, a shelf life, and the like. The product related information storage DB 11 may be inside or outside the product related information management server 10.

  The product related information management server 10 includes a product question answer information storage DB 12 in which product question answer information (see FIG. 6) indicating a combination of a question about each product and an answer to the question is stored. In this example, the product question answer information is collected from the product manufacturer terminals 31 to 3N and accumulated in the product question answer information storage DB 12. The product question answer information storage DB 12 may be inside or outside the product related information management server 10.

  Each of the consumer terminals 21 to 2N is a terminal device managed by the consumer. The product manufacturer terminals 31 to 3N are terminal devices that are managed by a product manufacturer that manufactures and produces products such as foods and beverages.

  The advertisement management server 40 includes an advertisement DB 41 that stores advertisement information indicating advertisements for each product. “Advertisement information” includes various types of information for advertising / advertisement of the product, and has a data structure that can be searched using information related to the product, such as the product name and content components of the product, as keywords. To do. The advertisement DB 41 may be inside or outside the advertisement management server 40.

Next, the operation of the product related information management system 100 of this example will be described.
FIG. 3 is a flowchart showing an example of product question answer information collection processing in the product related information management system 100 of this example. Here, a case will be described as an example in which product question answer information indicating questions and answers about products manufactured and produced by the product manufacturer P is acquired from the product manufacturer terminal 31 operated by the person in charge Q of the product manufacturer P.

  In the product question answer information collection process, first, the product manufacturer terminal 31 accesses the product related information management server 10 according to the operation of the person in charge Q (specifically, the product related information management server 10 is opened). The product maker code assigned to the product maker P in advance is presented and a question answer input screen is requested (step S101). The product manufacturer code is an identification code that can uniquely identify each product manufacturer.

  When the product related information management server 10 receives the request for providing the question answer input screen, a part or all of the product related information about the product manufactured and produced by the product manufacturer P indicated by the presented product manufacturer code is stored. The posted question answer input screen is generated and transmitted to the product manufacturer terminal 31 (step S102). That is, in step S102, a question answer input screen for each product manufacturer is generated and provided to the corresponding product manufacturer.

  When the question answer input screen from the product related information management server 10 is received (step S103), the product manufacturer terminal 31 displays the received question answer input screen on the display device provided therein (step S104).

  On the question answer input screen, for example, as shown in FIG. 4, a manufacturer display area 101 for displaying the name of the target product manufacturer P (in this case, retail store A), a question answer input area 202, and questions and answers. An end button 103 that is pressed when the input is ended is provided. The manufacturer display area 101 may display the product manufacturer code of the target product manufacturer P.

  In the question answer input area 102, a product related information display area 102a in which part or all of the product related information of the product that is the subject of the question is displayed, a question input area 102b for inputting a question, and answers to the questions are displayed. An answer input area 102c for inputting is provided.

  Here, as shown in FIG. 4, the product code of the product that is the subject of the question and the product name of the product are displayed in the product-related information display area 102a.

  The person in charge Q of the product manufacturer P (retail store A) examines, for example, the question content that the consumer may be wondering about and the content of the answer regarding the product displayed in the product related information display area 102a. A question is input to the input area 102b, and an answer to the question is input to the answer input area 102c. Although FIG. 4 shows an example in which one question and answer are input for one product, a plurality of questions and answers may be input for one product. In this case, the person in charge Q sequentially inputs questions and answers for one product. Here, for example, as shown in FIG. 5, for the product name “Bento A”, the question “What kind of oil do you use to make chicken fried?” Assume that the company's △△ oil ”is entered.

  The product manufacturer terminal 31 receives the question and answer input by the person in charge Q, displays the input question in the question input area 102b, and displays the input answer in the answer input area 102c (step S105). . When the end button 103 is pressed, the product maker terminal 31 displays product question answer information including the content of the question input in the question input area 102b and the content of the answer input in the answer input area 102c. It transmits to the information management server 10 (step S106). In addition, a code (question answer code: question code) for uniquely identifying each question and answer pair is assigned, and the question answer code of the question and answer pair corresponding to the product question answer information is included. You may make it.

  Upon receiving the product question answer information (step S107), the product related information management server 10 stores the received product question answer information in the product question answer information storage DB 12 (step S108).

  FIG. 6 is an explanatory diagram illustrating an example of product question answer information. The product question answer information is information in which a question (virtual question) registered by the product manufacturer for each product and an answer are associated with each other, and the product name of the product, the product code assigned to the product, and the product , A consumer (consumer code) who has already asked the question of the corresponding question, the question content, the answer content to the question, and the like are associated with each other.

  As described above, the product related information management server 10 collects questions and answers from each product manufacturer, and stores the product question answer information in the product question answer information storage DB 12.

  FIG. 7 is a flowchart illustrating an example of a product problem providing process in the product related information management system 100 of the present example. This product problem providing process includes a product related information providing process for providing product related information. Here, a case where product related information is provided in response to a request from the consumer terminal 21 operated by the consumer X and a product problem is provided in response to a request from the consumer terminal 21 will be described as an example.

  In the merchandise problem providing process, first, the consumer terminal 21 accesses the merchandise related information management server 10 according to the operation of the consumer X (specifically, the merchandise opened by the merchandise related information management server 10). The related information browsing site is accessed.), A consumer ID previously given to the consumer X is presented, and a provision request for product related information is made (step S201). The consumer ID is an identification code that can uniquely identify each consumer.

  Upon receiving a request for provision of product related information, the product related information management server 10 generates a product related information browsing screen and transmits it to the consumer terminal 21 (step S202).

  When the product related information browsing screen is received from the product related information management server 10 (step S203), the consumer terminal 21 displays the received product related information browsing screen on the display device provided therein (step S204).

  On the product related information browsing screen, for example, as shown in FIG. 8, a consumer ID display area 201 for displaying a consumer ID, a product related information display area 202, and a product listed in the product related information display area 202. A problem request button 203 that is pressed when requesting the provision of a problem, a next button 204 that is pressed when displaying product-related information about another product, and a time when browsing of product-related information ends. An end button 205 to be pressed is provided.

  In this example, in the product related information display area 202, the product code of the corresponding product, the product name, the product manufacturer, the material / quantity of the corresponding product, and the specification of the corresponding product are displayed as the product related information.

  When the next button 204 is pressed, the consumer terminal 21 acquires product related information of another product from the product related information management server 10 and displays the acquired product related information in the product related information display area 202. . The product code may be presented in step S201, and the product related information of the product indicated by the product code presented by the consumer X may be displayed in the product related information display area 202. In this case, for example, the consumer X may present a product code posted on a product label attached to a purchased product or a product packaging.

  When the consumer X sequentially browses the product related information displayed in the product related information display area 202 by pressing the next button 204 and requests a problem with the product being browsed, The problem request button 203 is pressed.

  When the problem request button 203 is pressed by the consumer X, the consumer terminal 21 accesses the product related information management server 10 (specifically, a product problem providing site established by the product related information management server 10) The consumer code given to the consumer X in advance and the product code of the product being browsed are presented, and a provision request for a product question screen is made (step S205).

  When the product related information management server 10 receives a request to provide a product problem question screen, the product question including a question that has not yet been answered by the consumer X indicated by the presented consumer code for the product of the presented product code Among the answer information, a predetermined number (for example, 1, 5, 10) of product question answer information is extracted from the product question answer information storage DB 12 and included in the questions included in the extracted product question answer information. One or two or more meta tags (meta keyword tags in which a search keyword is set) in which the wording is set as a keyword (advertisement keyword) for advertisement search are created (step S206). The “meta tag” is a tag created by a markup language such as HTML (Hyper Text Markup Language) or XML (Extensible Markup Language), and means a tag that sends information to a site search engine. In step S206, the merchandise information providing server 10 sets the meta tags set using keywords such as “chicken”, “fried chicken”, and “oil” included in the question included in the extracted product question answer information. Create

  Next, the merchandise related information management server 10 is a merchandise problem questioning screen in which the question included in the merchandise question answer information extracted from the merchandise question answer information storage DB 12 is a problem, and the meta tag created in step S206 is determined in advance. A product problem question screen embedded in the area is generated and transmitted to the consumer terminal 21 (step S207). That is, in step S207, a question that has not yet been answered by the consumer X is used as a problem, and a product problem question screen embedded with a meta tag in which an advertisement keyword is set is generated and provided to the consumer X.

  In step S207, the product related information management server 10 uses the product question answer information associated with the product code presented in step S205 among the product question answer information stored in the product question answer information storage DB 12. Then, it is determined that the question associated with the selected product question answer information is a problem, arbitrarily selected from the product question answer information other than those in which the consumer X is included in the questioned consumers. .

  When the product problem question screen from the product related information management server 10 is received (step S208), the consumer terminal 21 uses the advertisement keyword set in the meta tag embedded in the received product problem question screen to display the advertisement information. Is searched (step S209). In step S209, the consumer terminal 21 transmits the advertisement keyword set in the meta tag to the advertisement management server 40, and the advertisement information searched by referring to the advertisement DB 41 using the advertisement keyword in the advertisement management server 40. A process of receiving via the communication network 50 is executed. Then, the consumer terminal 21 pastes the advertisement indicated by the searched advertisement information in the area where the meta tag is embedded in the product problem questioning screen received from the product related information management server 10 (step S210), and pastes the advertisement. The merchandise question screen is displayed on the display device provided in itself (step S211).

  For example, as shown in FIG. 9, the product question display screen displays a consumer ID display area 301 for displaying a consumer ID (consumer code) indicating a consumer X who becomes a problem answerer, and a problem. A question display / answer input area 302 that accepts answers, an end button 303 that is pressed when input of the answer is completed, and a meta tag area 304 in which a plurality of meta tags M1 to M3 are embedded are provided.

  In the problem display / answer input area 302, a problem associated information display area 302a in which part or all of the product related information of the product subject to the problem is displayed, and a problem display area 302b in which the contents of the problem are displayed. An answer input area 302c for inputting an answer to a question is provided.

  Here, as shown in FIG. 10, in the problem accompanying information display area 302a, the product code of the product subject to the problem, the product name of the product, and the product manufacturer of the product are displayed. An advertisement for a product related to the wording included in the problem is placed in the area where M3 is embedded. This advertisement may be a banner advertisement.

  The consumer X examines the problem displayed in the problem display area 302b for the product displayed in the problem associated information display area 302a, and inputs the answer to the question in the answer input area 302c. In FIG. 10, only the problem for one product is displayed, but a plurality of problems that have not yet been answered by the consumer X may be displayed. In this case, the consumer X sequentially inputs answers to each question. Here, as an answer to the question “What kind of oil do you use to make chicken fried?” For the product name “Bento A”, for example, as shown in FIG. It is assumed that “△△ oil” is input.

  The consumer terminal 21 receives the answer input by the consumer X and displays the input answer in the answer input area 302c (step S212). When the end button 303 is pressed, the consumer terminal 21 transmits consumer answer information including the contents of the answer input in the answer input area 302c to the product related information management server 10 (step S213). Note that a code (question code) for uniquely identifying each problem may be assigned, and the problem code of the problem corresponding to the consumer answer information may be included.

  When the merchandise related information management server 10 receives the consumer answer information (step S214), it checks the answer indicated by the received consumer answer information with the correct answer and determines whether the answer is correct (step S215). . Then, the merchandise related information management server 10 gives a predetermined point to the consumer X who is the respondent according to the number of correct answers and the correct answer (step S216). This point is intended to receive a predetermined privilege such as, for example, a product at a price corresponding to the number of points can be purchased at a predetermined store, or can be exchanged for a product according to the number of points at a predetermined store. . In step S216, the merchandise related information management server 10 updates the point of the consumer X in the point management information stored in the point management DB (not shown) provided in the product related information management server 10. It is assumed that the number of points given in step S216 is predetermined for each correct answer or for each question, for example. When determining for each problem, the number of points of a problem with a high degree of difficulty (for example, the accuracy rate is 20% or less) may be increased.

  When the points are given, the product related information management server 10 updates the product question answer information corresponding to the question that has been given in order to record that the question that has been given this time has been given to the consumer X ( Step S217). In step S217, a process of adding a consumer X to a consumer who has already been assigned associated with the product problem answer information used for the question is executed.

  As described above, the merchandise related information management server 10 provides merchandise related information to each consumer, questions the merchandise problem in response to the request, and determines whether or not the received answer is correct. Then, a process of giving a privilege (for example, points) is executed according to the number of correctly answered questions and the contents of the questions.

  As described above, in the above-described embodiment, the product-related information management server 10 that manages the product-related information related to the product of food or beverage uses the product used by the product manufacturer that produces or manufactures the product. The product question answer information including the virtual question about the product and the answer to the virtual question is received from the maker terminal 31, the product question answer information is stored in the product question answer information storage DB 12, and the consumer X uses it. Product related information is provided in response to a request from the terminal 21, and is included in the product question answer information stored in the product question answer information storage DB 12 in response to a request from the consumer terminal 21 that provided the product related information. Product question screen for asking a question about a product as an issue with that product, and a product problem with a meta tag embedded with an advertising search keyword Generate a theme screen, provide the generated product question screen, accept a product question answer from the consumer terminal 21 that provided the product question screen, and accept the answer and correct answer And determining whether or not the answer is correct, and granting a privilege to a consumer who uses the consumer terminal 21 that provided the product question screen in response to determining that the answer is correct On the product question screen displayed on the display screen of the consumer terminal 21, advertisement information is stored using the advertisement search keyword set in the meta tag embedded in the product question screen. Since the advertisement shown by the advertisement information retrieved from the advertisement database is posted, consumers' willingness to use the system that provides product related information related to products such as food It increases it can, so that ads can be presented with a simple configuration.

  That is, since the product related information management server 10 is configured to execute a process of giving a privilege when a product problem is given to the consumer and the answer is correct, the consumption related to the provision of the product related information It is possible to provide a service useful for a person and add value to the system 100. Therefore, it can be expected that consumers' willingness to use the system 100 is improved.

  In other words, by using the consumer terminal 21 to answer the product problem displayed on the product problem questioning screen provided by the product related information management server 10 that provides the product related information, the consumer terminal 21 is changed. The consumer X to be used can obtain a privilege. Therefore, the willingness to use the system 100 by consumers can be increased, and the operating rate of the system 100 can be improved.

  In addition, since the advertisement indicated by the advertisement information searched using the advertisement search keyword set in the meta tag embedded in the product question screen is pasted and posted on the product question screen, For the information management server 10, an advertisement can be posted on the product problem questioning screen with a simple configuration in which only a meta tag is embedded.

  In the above-described embodiment, since the product related information management server 10 is configured to set the wording related to the problem to be applied on the product problem questioning screen in the meta tag as the advertisement search keyword, it is posted as a problem. It becomes possible to display advertisements for food, beverages, seasonings and the like on the product question screen with a simple configuration, and it becomes possible to easily place effective advertisements.

  In the above-described embodiment, the advertisement indicated by the advertisement information searched using the advertisement search keyword set in the meta tag embedded in the product question screen is configured to be posted on the product question screen. The advertisement indicated by the advertisement information searched using the advertisement search keyword set in the meta tag embedded in the question answer input screen may be placed on the question answer input screen. In this case, the product name displayed in the question answer input field may be used as the advertisement search keyword. In addition, an answer explanation screen may be provided, and an advertisement indicated by advertisement information searched using an advertisement search keyword set in a meta tag embedded in the explanation screen may be posted on the explanation screen. .

  Further, since the problem of the product displayed on the product problem questioning screen provided by the product related information management server 10 is a question assumed by the product manufacturer that the consumer will be wondering about the corresponding product, It can be expected to be an interesting matter for a given consumer, and a service useful for that consumer can be provided.

  Moreover, in embodiment mentioned above, according to the request which the merchandise related information management server 10 presented the consumer code from the consumer terminal 21, the merchandise question answer information stored in the merchandise question answer information storage DB 12 is stored. Among them, product question answer information other than product question answer information that includes the presented consumer code in the questioned consumer information is selected, and the product question included in the selected product question answer information is the problem of the product Since it is configured to generate a product problem question screen for giving a question, it is possible to prevent the same problem from being repeatedly given to the same consumer.

  Moreover, in embodiment mentioned above, the goods related information management server 10 provides the point of the number of points according to the number of correct answers of a problem as a privilege, and the number of points matched with the consumer of the grant object of a privilege is used. In the case where the process of updating is performed, a privilege can be given according to the number of correct answers to the problem.

  Moreover, in embodiment mentioned above, the merchandise related information management server 10 gives the point of the number of points predetermined according to the correct answer as a privilege, and is matched with the consumer of the privilege grant object. When the processing for updating the number of existing points is performed, it is possible to grant a privilege determined according to the difficulty level of the problem.

  In the above-described embodiment, the answer input area 302c for inputting the answer is provided on the product problem questioning screen. However, answer candidates for displaying a plurality of answer candidates including correct answers to the product questions on the product question questioning screen. A configuration may be employed in which a display area is provided. In this case, for example, when the merchandise related information management server 10 receives the merchandise question answer information (step S107), the answer is regarded as a correct answer, and the answer candidate that is the correct answer and the incorrect answer proposal candidates accumulated in advance. The manufacturer reply information including one or two or more incorrect answer proposal candidates may be stored. Then, the merchandise related information management server 10 may receive an answer (may be an option number or the like) selected from a plurality of answer candidates including answer candidates that are correct in step S214. Incorrect answer proposal candidates may be created by a product manufacturer or a system administrator who creates an answer. It should be noted that an incorrect answer proposal candidate may be automatically determined from the answers to similar questions using a search system. When the product manufacturer creates an incorrect answer plan candidate, it is only necessary to create an incorrect answer plan candidate separately from the correct answer when creating the question and the answer.

  In the above-described embodiment, the merchandise related information management server 10 determines that the answer is correct when the accepted answer matches the correct answer, but the accepted answer and correct answer May be determined to be a correct answer when the accuracy rate is equal to or greater than a predetermined value (for example, 90%). In this case, for example, the matching rate between the answer and the correct answer may be calculated using a search engine or the like. By configuring in this way, it is possible to cope with cases where the correct answer is a sentence.

  INDUSTRIAL APPLICABILITY According to the present invention, it is useful for increasing the consumer's willingness to use a system that provides product related information related to products such as food.

It is a block diagram which shows the example of a structure of the goods related information management system which concerns on one embodiment of this invention. It is explanatory drawing which shows the example of goods related information. It is a flowchart which shows the example of a merchandise question answer information collection process. It is explanatory drawing which shows the example of a question answer input screen. It is explanatory drawing which shows the example of a question answer input screen. It is explanatory drawing which shows the example of merchandise question answer information. It is a flowchart which shows the example of a goods problem provision process (a goods related information provision process is included). It is explanatory drawing which shows the example of a goods related information browsing screen. It is explanatory drawing which shows the example of a goods problem question screen. It is explanatory drawing which shows the example of a goods problem question screen. It is explanatory drawing which shows the example of a goods problem question screen.

Explanation of symbols

10 product related information management server 11 product related information storage DB
12 Product question answer information storage DB
21-2N Consumer terminal 31-3N Product manufacturer terminal 40 Advertisement management server 41 Advertisement DB
50 Communication network 100 Product related information management system

Claims (18)

A product related information management server for managing product related information related to food and beverage products,
Product question answer information receiving means for receiving product question answer information including a virtual question about the product and an answer to the virtual question from a product manufacturer terminal used by a product manufacturer that has produced or manufactured the product;
Product question answer information storage means for storing the product question answer information;
Product related information providing means for providing product related information in response to a request from a consumer terminal used by a consumer;
In response to a request from the consumer terminal that provided the product-related information, the product question included in the product question answer information stored in the product question answer information storage means is set as a question of the product. A product problem questioning screen providing means for generating a product question questioning screen embedded with a meta tag in which an advertisement search keyword is set and providing the generated product question questioning screen,
Answer accepting means for accepting an answer to the question of the product presented on the product question question screen from the consumer terminal that provided the product question screen;
A correct answer judging means for collating the accepted answer with the correct answer and judging whether or not the answer is correct;
A privilege granting means for granting a privilege to a consumer who uses the consumer terminal that provided the product problem questioning screen in response to determining that the answer is correct;
On the product question screen displayed on the display screen of the consumer terminal, advertisement information is stored using an advertisement search keyword set in a meta tag embedded in the product question screen. A product related information management server in which an advertisement indicated by advertisement information retrieved from an advertisement database is posted. The product question answer information includes questioned consumer information that can identify a consumer as a question,
In response to the request for presenting the consumer code from the consumer terminal, the merchandise problem question screen providing means is the consumer presented among the product question answer information stored in the merchandise question answer information storage means. Select a product question answer information other than the product question answer information that includes the code in the consumer information that has been given a question, and then issue a product question for the question of the product included in the selected product question answer information. The merchandise related information management server according to claim 1 which generates a screen. The said privilege provision means performs the process which provides the point of the number of points according to the number of correct answers of a problem as a privilege, and updates the number of points matched with the consumer of the provision object of a privilege. Item 2 related information management server. The privilege granting means performs a process of granting points of a predetermined number of points as a privilege according to a correctly answered problem and updating the number of points associated with a consumer to whom the privilege is granted. The product related information management server according to any one of claims 1 to 3. The product question display screen includes a product related information display area for displaying product related information of the product to be tested, a problem display area for displaying a virtual question in the product as a problem, and an answer for inputting a question for the product The product related information management server according to claim 1, further comprising an input area. The product problem questioning screen includes a product related information display region for displaying product related information of a product to be questioned, a problem display region for displaying a virtual question in the product as a problem, and a plurality of correct answers to the problem of the product An answer candidate display area for displaying answer candidates,
The merchandise related information management server according to any one of claims 1 to 4, wherein the answer accepting unit accepts a selection candidate selected from the plurality of answer candidates as an answer to a question of a product. The product-related information according to any one of claims 1 to 5, wherein the correct answer determination unit determines that the answer is correct when the accuracy rate between the accepted answer and the correct answer is equal to or greater than a predetermined value. Management server. The merchandise related information management server according to any one of claims 1 to 6, wherein the correct answer determination unit determines that the answer is correct when the accepted answer and the correct answer match. The product related information management server according to any one of claims 1 to 8, wherein the product problem question screen providing means sets, in an meta search tag, a word related to a problem to be filed on the product question screen. . A product related information management system including a consumer terminal used by a consumer, a product manufacturer terminal used by a product manufacturer, and a product related information management server for managing product related information related to food and beverage products. And
The product related information management server includes:
Product question answer information receiving means for receiving product question answer information including a virtual question about the product and an answer to the virtual question from a product manufacturer terminal used by a product manufacturer that has produced or manufactured the product;
Product question answer information storage means for storing the product question answer information;
Product related information providing means for providing product related information in response to a request from a consumer terminal used by a consumer;
In response to a request from the consumer terminal that provided the product-related information, the product question included in the product question answer information stored in the product question answer information storage means is set as a question of the product. A product problem questioning screen providing means for generating a product question questioning screen embedded with a meta tag in which an advertisement search keyword is set and providing the generated product question questioning screen,
Answer accepting means for accepting an answer to the question of the product presented on the product question question screen from the consumer terminal that provided the product question screen;
A correct answer judging means for collating the accepted answer with the correct answer and judging whether or not the answer is correct;
A privilege granting means for granting a privilege to a consumer who uses the consumer terminal that provided the product problem questioning screen in response to determining that the answer is correct;
The consumer terminal
The product problem question screen displayed on the display screen by searching for advertisement information from an advertisement database in which advertisement information is stored using an advertisement search keyword set in a meta tag embedded in the product question question screen A product-related information management system comprising an advertisement search / publishing means for placing an advertisement indicated by the searched advertisement information. The product question answer information includes questioned consumer information that can identify a consumer as a question,
In response to the request for presenting the consumer code from the consumer terminal, the merchandise problem question screen providing means is the consumer presented among the product question answer information stored in the merchandise question answer information storage means. Select a product question answer information other than the product question answer information that includes the code in the consumer information that has been given a question, and then issue a product question for the question of the product included in the selected product question answer information. The product related information management system according to claim 10 which generates a screen. The said privilege provision means performs the process which provides the point of the number of points according to the number of correct answers of a problem as a privilege, and updates the number of points matched with the consumer of the provision object of a privilege. 11. The product related information management system according to 11. The said privilege provision means performs the process which provides the point of the number of points predetermined according to the correct problem as a privilege, and updates the number of points matched with the consumer of the provision object of a privilege. The product related information management system according to any one of claims 10 to 12. The product question display screen includes a product related information display area for displaying product related information of the product to be tested, a problem display area for displaying a virtual question in the product as a problem, and an answer for inputting a question for the product The product related information management system according to any one of claims 10 to 13, including an input area. The product problem questioning screen includes a product related information display region for displaying product related information of a product to be questioned, a problem display region for displaying a virtual question in the product as a problem, and a plurality of correct answers to the problem of the product An answer candidate display area for displaying answer candidates,
The product related information management system according to any one of claims 10 to 13, wherein the answer receiving unit receives a selection candidate selected from the plurality of answer candidates as an answer to a question of a product. The product-related information according to any one of claims 10 to 14, wherein the correct answer determination unit determines that the answer is correct when the accuracy rate between the accepted answer and the correct answer is equal to or greater than a predetermined value. Management system. The merchandise related information management system according to any one of claims 10 to 15, wherein the correct answer determination unit determines that the answer is correct when the accepted answer and the correct answer match. The product related information management system according to any one of claims 10 to 17, wherein the product problem question screen providing unit sets, as an advertisement search keyword, a word related to a problem to be applied on the product question screen. .

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