JP2009238243A - Ic card utilization system - Google Patents

Abstract

An IC card utilization system that solves various problems associated with a large number of people in a customer attraction area is provided.
Based on antenna number data and identification data output from an antenna control unit of a detection system, a control computer calculates a customer distribution in the customer collection area, and the customer collection area is quiet from the customer distribution. The area data for the recognized customer collection area is read out, and the explanation data for explaining to the customer about the quietness or congestion is output to the output device 50 together with the area data.
[Selection] Figure 1

Description

  The present invention relates to an IC card utilization system that uses an IC card to alleviate the inconvenience of visitors due to congestion in a customer gathering area (hereinafter referred to simply as a customer gathering area) where people gather such as event venues and department stores.

  In recent years, IC cards are becoming popular. Such an IC card can be used in various fields. For example, by using an IC card in a gathering area where unspecified visitors gather, such as various event venues, department stores, stores, restaurants, hotels, and other reception lobbies, It can be used to manage visitors. As an example of use in such a customer attraction area, for example, as in the prior art described in Patent Document 1 (name of invention: visitor management system and its subsystems at an event), an IC card is sent as an invitation to the event. In addition, a system for automatically registering at the reception of event visitors and managing customers at each booth for the IC card holder is disclosed.

  Although not intended for the use of IC card events, as in the prior art described in Patent Document 2 (invention name: customer information analysis system), a moving customer can use a contactless IC card capable of remote communication. A system is disclosed in which a reader / writer device detects the position of a customer who carries it in this way, acquires the customer's movement information, and obtains marketing information by associating the customer's product purchase information with the movement information. ing. Such a system can be applied in a customer-collection area.

JP 2000-207468 (paragraph number 0032, FIG. 8) Japanese Patent Laying-Open No. 2003-109123 (paragraph numbers 0009 to 0013, FIG. 1)

  The systems proposed in Patent Documents 1 and 2 use an IC card, but various application systems can be constructed in addition to this. For example, by providing appropriate guidance to customers with IC cards in crowded areas that are crowded one step forward, for example, to reduce congestion and speedy provision of services, etc. to reduce the impact of congestion Contributing systems are conceivable. However, at present, such a system using an IC card does not exist.

  Accordingly, the present invention has been made to solve the above-described problems, and an object of the present invention is to provide an IC card utilization system that solves various problems associated with the large number of people in the customer attraction area. It is in.

An IC card utilization system according to claim 1 of the present invention includes:
A catalog rack having a multi-antenna sheet in which a plurality of antenna portions for receiving identification data from a non-contact IC card in which identification data for distinguishing card holders is stored is arranged corresponding to each catalog display portion;
When a non-contact IC card is brought close to any catalog display section of the catalog rack, the identification data stored in the non-contact IC card is read via the antenna section corresponding to the catalog display section, and the corresponding antenna section. An antenna control unit for outputting antenna number data and identification data;
Based on the antenna number data and identification data output from the antenna control unit, the catalog data corresponding to the antenna number data and the distribution destination data corresponding to this identification data are read from the database, and these catalog data and distribution destination data are output. A control computer for outputting to the apparatus;
An output device that prints catalog data so that the catalog data is distributed to the distribution destination specified by the distribution destination data via the public line or mailed to the distribution destination specified by the distribution destination data;
It is characterized by providing.

Further, an IC card utilization system according to claim 2 of the present invention includes:
In the IC card utilization system according to claim 1,
The catalog rack is
A translucent film with a catalog printed on it,
A sheet-like EL light emitter disposed on the back side of the translucent film;
A multi-antenna unit disposed on the back side of the sheet-shaped EL light emitter;
The catalog rack emits light.

An IC card utilization system according to claim 3 of the present invention is
In the IC card utilization system according to claim 2,
The catalog rack is
A stand type in which a plurality of catalog display parts formed by printing are arranged on the front surface of a plurality of antenna parts of the multi-antenna part arranged on the board to stand the board, or a multi-antenna part arranged on a film A plurality of catalog display portions formed by printing are arranged on the front surfaces of the plurality of antenna portions, respectively, and a sticking mold is provided in which a film is curved and attached to a pillar for posting.

  According to the present invention as described above, it is possible to provide an IC card utilization system that solves various problems associated with the large number of people in the customer attraction area.

It is a block diagram of the IC card utilization system of the form for implementing this invention. It is a flowchart explaining operation | movement of an IC card utilization system. It is explanatory drawing of a detection system, Comprising: Fig.3 (a) is a block diagram, FIG.3 (b) is explanatory drawing of electromagnetic coupling. It is a block block diagram of an output device. It is a front view of an image information output part. It is sectional drawing of an image information output part. It is explanatory drawing of a light shielding mask. It is a block diagram of the IC card utilization system of another form. It is a flowchart explaining operation | movement of an IC card utilization system. It is a block diagram of a menu board. It is a block diagram of another menu board. It is explanatory drawing of an IC card utilization system. It is explanatory drawing of the IC card utilization system provided with the charge function. It is a block diagram of the IC card utilization system of another form. It is a flowchart explaining operation | movement of an IC card utilization system. FIG. 16A is a diagram showing a stand-type catalog rack, and FIG. 16B is a diagram showing an affixed catalog rack.

  An embodiment for carrying out the present invention will be described with reference to the drawings. FIG. 1 is a configuration diagram of an IC card utilization system of this embodiment. FIG. 2 is a flowchart for explaining the operation of the IC card utilization system. FIG. 3 is an explanatory diagram of the detection system, FIG. 3A is a configuration diagram, and FIG. 3B is an explanatory diagram of electromagnetic coupling. FIG. 4 is a block diagram of the output device. FIG. 5 is a front view of the image information output unit. FIG. 6 is a cross-sectional view of the image information output unit. FIG. 7 is an explanatory diagram of a light shielding mask.

It is assumed that an IC card utilization system 100 as shown in FIG. 1 is installed at the event venue. The event organizer sends the contactless IC card 10 together with the invitation in advance, or the contactless IC card 10 is lent to a visitor at the entrance of the event venue (exhibition hall / department hall etc.). Here, the contactless IC card 10 that is newly issued at the reception desk of the venue reads the OCR form in which the attendee has entered his name, company name, job type, etc., or the business card presented by the attendee. Customer identification data is written in the non-contact IC card 10 and issued. The contactless IC card 10 stores identification data for distinguishing the card holder. The IC card utilization system 100 detects identification data from the contactless IC card 10 and manages various customers.
As illustrated in FIG. 1, the IC card utilization system 100 includes a plurality of detection systems 20, a local area network 30, a control computer 40, and an output device 50.

The detection system 20 further includes a multi-antenna unit 21, an antenna control unit 22, a communication computer 23, and a communication network connection unit 24. You may make it provide a printing part (not shown) etc. as needed.
As shown in FIG. 3A, the multi-antenna unit 21 includes a large number of antenna units, and a plurality of these antenna units are arranged in each part of the customer drawing area (for example, in the exhibition booth). All of these antenna units are connected to the antenna control unit 22. As shown in FIG. 3B, when a certain non-contact IC card 10 enters a communicable range with the antenna unit, the antenna unit and the non-contact IC card 10 are electromagnetically coupled.

The antenna control unit 22 is, for example, an IC reader / writer or the like, recognizes that it is electromagnetically coupled, reads the identification data stored in the non-contact IC card 10 via the antenna unit (step S1 in FIG. 2), and there are many. Which antenna unit is electromagnetically coupled is recognized, and antenna number data and identification data assigned corresponding to the antenna are output to the communication computer 23 (step S2 in FIG. 2).
The communication computer 23 outputs the antenna number data and the identification data to the control computer 40 via the communication network connection unit 24 and the local network 30. Note that the local area network 30 can be omitted from the wiring when the wireless LAN is used due to the uniqueness of the event venue. Such detection is performed by each of a large number of detection systems 20 arranged in a customer drawing area (a plurality of exhibition booths, passages, rest areas, cafeterias).

Based on the antenna number data and the identification data output from the antenna control unit 22 and transmitted via the communication computer 23, the communication network connection unit 24, and the local network 30, the control computer 40 is provided in each customer attraction area. The distribution of customers is calculated (step S3 in FIG. 2). The number of visitors in the entire event venue can be determined by calculating the distribution of customers in each of the booths, aisles, rest areas, and cafeterias.
The distribution of customers is calculated by counting the number of identification data obtained by electromagnetically coupling each antenna unit to the non-contact IC card 10 in the customer-collecting area where a certain multi-antenna unit 21 is arranged. The distribution of customers in the area where customers are located is calculated. When the same identification data is detected repeatedly, the identification data is not counted. In addition, the latest customer distribution is obtained by calculating the customer distribution after a predetermined period.
For example, in a customer gathering area (exhibition booth) where a certain multi-antenna unit 21 is arranged, if a large number of identification data is counted, it is assumed that there are a large number of customers in the customer-gathering area where this multi-antenna part 21 is arranged. On the contrary, if a small number of identification data is obtained, it is possible to obtain a customer distribution indicating that there are only a small number of visitors in the customer collection area.

The control computer 40 recognizes whether the customer-collecting area is quiet or congested from the customer-collection distribution (step S4 in FIG. 2).
For example, a customer-collecting area where the number of customers is from the top to the third is recognized as a crowded area with many visitors. In addition, it recognizes that the area that attracts customers from the bottom to the third is a quiet area with few visitors.
The computer 40 for control reads the area data about the recognized customer attraction area from a database (step S5 of FIG. 2).
The control computer 40 outputs, to the output device 50, explanatory data explaining to the customer about the quietness or congestion together with the area data (step S6 in FIG. 2).

  As shown in FIG. 1, the output device 50 includes an output computer 51, an output unit 52, and an input unit 53. More specifically, as shown in FIG. 4, the output computer 51 includes a control unit 511. A voice data table 512, a screen data table 513, and a character data table 514. The output unit 52 includes a voice information output unit 521, an image information output unit 522, and a character information output unit 523. The input unit 53 includes a keyboard, a mouse, a touch panel provided on the screen, and the like.

The control unit 511 outputs based on the zone data and the explanation data. For example, the voice data is read out from the voice data table 512 so that the zone data and the explanation data are output as voice, and the voice information output unit (eg, speaker) 521 is read out. May be output. In this case, the announcement will be made with a notice such as “XX booth is crowded. XX booth can be viewed slowly.”
In addition, the control unit 511 reads screen data from the screen data table 513 so that the area data and the explanation data are displayed on the screen, and displays a screen information output unit (liquid crystal display for displaying various screen contents of still images and moving images, a display such as a CRT). The notification content as described above may be displayed from the device 522.
Furthermore, the control unit 511 reads out the character data from the character data table 514 so as to display only the characters of the area data and the explanation data, and outputs a character information output unit (for example, an electronic bulletin board that displays characters, symbols, figures, etc.) 523. The notification contents as described above may be displayed.

For example, if such an output device 50 is arranged at the entrance, a crowded customer gathering area (for example, an exhibition booth) and a crowded customer gathering area (for example, an exhibition booth / cafeteria) are grasped at the time of entrance. Visitors will be guided to the customer-collection area, so that people can be prevented from concentrating on a specific customer-collection area, and congestion will be alleviated.
In the case of large-scale event venues that are held using multiple exhibition halls such as A building, B building, and C building, information that guides the output device 50 to go to an exhibition hall that is not crowded first. By outputting, it is possible to avoid the situation of being involved in congestion, and to avoid the occurrence of a leisure wave and to operate smoothly so that negotiations can be performed.

Although limited to a relatively simple display configuration, a light-emitting conductive paint is used as the image information output unit 522 to form a character information output unit that expresses characters, numbers, symbols, figures, etc. alone or in combination. Thus, the cost of the output unit of the display can be reduced.
Specific examples thereof will be described with reference to FIGS. As shown in FIG. 5, a light-emitting display sheet 522 a including a first image display area 522 b where a printed image is displayed by irradiation light and a second image display area 522 c where an image is displayed by self-light emission.

  As shown in FIG. 6, the cross section of the light emitting display sheet 522a includes a display paper 522d on which a predetermined image is printed, a sheet-like EL light emitter 522e stacked from the back surface of the display paper 522d, a transparent polyester resin film, or a transparent chloride. A pair of front side resin film 522f and back side resin film 522g made of vinyl film, and a notch 522h are provided, and a pair of front side resin film 522f and back side resin sandwiching the display paper 522d and the sheet-like EL light emitter 522e from the back side. The outer peripheral edge of the film 522g is configured to be fixed to each other by high frequency welding or thermocompression bonding. The overall thickness is about 2 to 3 mm, and since it is flexible enough to bend as a whole, paper or sheet material on which a predetermined image is printed like a poster is used as an adhesive, double-sided tape, It can be displayed by attaching it to the wall surface, glass surface, etc. by attaching it with adhesive tape.

A notch 522h is formed in a portion corresponding to the second image display area 522c of the display paper 522d, and a sheet-like EL in which a light shielding mask 522i is provided by printing or the like as shown in FIG. 7 through the notch 522h. The surface of the light emitter 522e is displayed. As a result, an image composed of a portion where the light shielding mask 522i is not provided is displayed in a light-emitting manner in the second image display area 522c. In this way, conversion control is performed so that an AC voltage is applied to the transparent electrode and the back electrode sandwiched in the thickness direction of the EL light emitting layer, and light is emitted locally with a light emission pattern corresponding to the shape of the back electrode.
Furthermore, by applying a conductive paste by screen printing, a back electrode having a shape corresponding to a desired light emission pattern can be created and displayed with letters, numbers, symbols, figures, and the like. Even with such a simple configuration, it is possible to expect the advantage that it is easy to attract the attention of visitors.

  Next, another embodiment will be described with reference to the drawings. FIG. 8 is a configuration diagram of an IC card utilization system according to another embodiment. FIG. 9 is a flowchart for explaining the operation of the IC card utilization system. FIG. 10 is a configuration diagram of the menu board. FIG. 11 is a configuration diagram of another menu board. FIG. 12 is an explanatory diagram of an IC card utilization system. This IC card usage system is a system for ordering menus using IC cards at restaurants, bars, taverns, beer halls, restaurants, cafeterias, etc., which are provided at event venues such as the exhibitions described above. is there.

It is assumed that the customer has a non-contact IC card 10 in which identification data for distinguishing the card holder is stored. In the IC card utilization system 200, when the non-contact IC card 10 is held over a desired food display section 61d (see FIG. 12) of the menu board 60, the menu board 60 detects the identification data so that it can be ordered. It is.
As shown in FIG. 8, the IC card utilization system 200 includes a menu board 60, a local network 30, a control computer 40, and an output device 50. The detection system 20 is compared with the previous embodiment. Is different from the menu board 60 in that the control computer 40 performs control to take an order.

The menu board 60 further includes a multi-antenna unit 61, an antenna control unit 62, a communication computer 63, and a communication network connection unit 64.
As shown in FIG. 10, the multi-antenna unit 61 includes a large number of antenna units, and the back side of one food and beverage display unit 61 d (see FIG. 12) on which one antenna unit is printed on the menu board 60. A plurality of food and drinks are arranged on the menu board. All of these antenna units are connected to the antenna control unit 62. When a certain non-contact IC card 10 enters a communicable range with the antenna unit, the antenna unit and the non-contact IC card 10 are electromagnetically coupled (see FIG. 12).

The antenna control unit 62 is, for example, an IC reader / writer or the like, recognizes that it is electromagnetically coupled, reads the identification data stored in the non-contact IC card 10 via the antenna unit (step S11 in FIG. 9), and there are many. Which antenna unit is electromagnetically coupled is recognized, and antenna number data and identification data assigned corresponding to the antenna unit are output to the communication computer 63 (step S12 in FIG. 9).
As shown in FIG. 8, the communication computer 63 outputs the antenna number data and the identification data to the control computer 40 via the communication network connection unit 64 and the local network 30.

  The control computer 40 outputs antenna number data based on the antenna number data and identification data output from the antenna control unit 62 and transmitted via the communication computer 63, the communication network connection unit 64, and the private network (wireless LAN) 30. The food / beverage information data corresponding to 1 and the menu board position data corresponding to the antenna number data are read from the database (step S13 in FIG. 9).

The control computer 40 outputs the food / drink information data and the menu board position data to the output device (step S14 in FIG. 9). For example, the output device 50 installed in the cooking chamber has a configuration as shown in FIG. 4, reads audio data from the audio data table 512 so as to output menu board position data and food information data, and outputs audio Information may be output from the information output unit (for example, a speaker) 521 (for example, an announcement of XX table / cup of coffee).
The control unit 511 may read the screen data from the screen data table 513 so that the menu board position data and the food and drink information data are displayed on the screen, and display them from the screen information output unit 522.
Furthermore, the control unit 511 may read the character data from the character data table 514 so that only the characters are displayed on the menu board position data and the food / drink information data, and display them from the character information output unit 523.
Moreover, it is good also as the image information output part 522 by the light emission display sheet 522a demonstrated previously with FIGS.
By doing in this way, the waiter will deliver the ordered food and drink (see FIG. 12).

  In such an IC card utilization system 200, the time for ordering can be reduced, and the congestion at restaurants, bars, taverns, beer halls, restaurants, cafeterias, etc., which are crowded during the daytime can be alleviated. There is also an advantage of sending customers to the exhibition booth quickly.

  Further, as shown in FIG. 11, the menu board 60 may have a light emitting function. A sheet-like light-emitting device 61b is disposed on the entire surface of the multi-antenna portion 61 of the menu board 60, and a translucent film 61c in which food and drink are color-printed with a fluorescent paint is disposed on the front surface thereof. And the antenna part 61a is located behind the food and drink display part 61d with the sheet-like light emitter 61b interposed therebetween. In this way, it is possible to easily place an order / additional order even in a dark place with a simple structure and having an effect similar to that of a display display unit, thereby increasing convenience.

  For further convenience, the IC card utilization system may have a money charging function. FIG. 13 is an explanatory diagram of an IC card utilization system having a charging function. The non-contact IC card 10 is charged in advance with a predetermined amount, and the IC card utilization system 200 accepts food and drink orders, settles the price, and closes the order when the predetermined amount is reached. In this way, additional orders can be made, and convenience is further increased.

  If the restaurant / cafeteria is not large and the local network 30 is unnecessary, the communication computer 63, the communication network connection unit 64, and the local network 30 are omitted in FIG. 8, and the control computer 40 is added to the antenna control unit 62. You may make it connect.

  Next, another embodiment will be described with reference to the drawings. FIG. 14 is a configuration diagram of an IC card utilization system according to another embodiment. FIG. 15 is a flowchart for explaining the operation of the IC card utilization system. FIG. 16 shows various forms of catalog racks, FIG. 16 (a) shows a stand-type catalog rack, and FIG. 16 (b) shows an affixed catalog rack. This IC card utilization system 300 is a system for distributing a catalog at an exhibition booth such as an exhibition described above, for example.

It is assumed that the customer has a non-contact IC card 10 in which identification data for distinguishing the card holder is stored. In the IC card utilization system 300, when the non-contact IC card 10 is held over a desired catalog display part of the catalog rack 70, the catalog rack 70 detects the identification data and arranges so that the catalog can be acquired.
As shown in FIG. 14, the IC card utilization system 300 includes a plurality of catalog racks 70, a local area network 30, a control computer 40, and an output device 50, and a detection system as compared with the previous embodiment. 20. The menu board 60 is replaced with the catalog rack 70, and the control computer 40 is further controlled to arrange a catalog.

The catalog rack 70 further includes a multi-antenna unit 71, an antenna control unit 72, a communication computer 73, and a communication network connection unit 74. You may make it provide a printing part (not shown) etc. as needed.
The multi-antenna unit 71 includes a large number of antenna units. As shown in FIG. 16A, the single antenna unit is arranged on the back side of one catalog display unit 71a printed on the catalog rack 70. A plurality of catalogs are arranged in a catalog rack to cover the entire catalog. All of these antenna units are connected to the antenna control unit 72. When a certain non-contact IC card 10 enters a communicable range with the antenna unit, the antenna unit and the non-contact IC card 10 are electromagnetically coupled.

The antenna control unit 72 is, for example, an IC reader / writer or the like, recognizes that the electromagnetic coupling has occurred, reads the identification data stored in the non-contact IC card 10 via the antenna unit (step S21 in FIG. 15), and there are many. In order to recognize which of the antenna units is electromagnetically coupled, the antenna number data and the identification data assigned corresponding to the antenna are output to the communication computer 73 (step S22 in FIG. 15).
The communication computer 73 outputs the antenna number data and the identification data to the control computer 40 via the communication network connection unit 74 and the local network 30.

  The control computer 40 outputs antenna number data based on the antenna number data and identification data output from the antenna control unit 72 and transmitted via the communication computer 73, the communication network connection unit 74, and the private network (wireless LAN) 30. 15 is read from the database (step S23 in FIG. 15).

The control computer 40 outputs these catalog data and distribution destination data to the output device 50 (step S24 in FIG. 15).
The output computer 51 controls the output unit 52, which is a communication device, so as to distribute the catalog data to the distribution destination specified by the distribution destination data via the public line.
Alternatively, the output computer 51 controls the output unit 52 that is a printer so as to print the catalog data so as to be mailed to the delivery destination specified by the delivery destination data.

  If the local network 30 is not required because the catalog distribution is not managed collectively but for each exhibitor at the exhibition booth, only one catalog distribution station is provided in FIG. The communication network connection unit 74 and the local network 30 may be omitted, and the control computer 40 may be connected to the antenna control unit 72.

  In such an IC card utilization system 300, the inside of the exhibition booth can be prevented from being crowded by eliminating the trouble of collecting catalogs. In addition, for example, in the event venue booth, it is possible to provide a material distribution service that advertises the technology that supports the excellence of the exhibited products and other selling points.

Now, at the event venue, each exhibition booth tries to attract visitors and, in other words, it is overall gorgeous and no particular booth stands out. Due to such a situation, even a visitor, especially a customer who has bothered to visit the venue while interested in exhibition products, often misses the existence of such a catalog rack 70.
In particular, the catalog rack 70 has a compact size that saves space and is easy to use, so even if it is installed near the exhibition booth, it may be overlooked. Not only will the PR effect at the event be reduced, it may also lead to missed business opportunities due to incomplete follow-up of catalogs and technical data.

In addition, even if the event organizer has an attractive theme, constructs sincere visitor interaction and various systems, and works hard to promote PR, it can become a large and continuous commercial transaction target for visitors, especially visitors. If the customer is not interested in the intentions of the event organizer, the significance of the event will be lost.
Furthermore, attracting the attention of visitors is the development of corporate activities such as sales contributions by acquiring new customers, proposals to seek customers' potential needs and providing profits to customers, and new product launches through research and development. An important prerequisite.

Therefore, a function that makes the catalog rack 70 stand out may be provided. You may make it stand out as a stand type as shown to Fig.16 (a). Further, although not shown, a light emitting unit may be arranged so as to be more prominent.
Further, as shown in FIG. 16 (b), the catalog rack 70 may be manufactured in a film shape to be a pasting mold and pasted on a pillar or the like. Furthermore, the organic EL sheet may emit light. By adopting such a configuration, it is possible to increase the advertising effect, which is the original purpose of event opening, by reminding the customer that the catalog exists.

  According to such an IC card utilization system 300, in various event venues such as product exhibitions, first of all, by providing a function of attracting the interest of the visitor, particularly the customer, and attracting the customer's attention, the visitor, particularly the customer, is provided. It is possible to demonstrate the effects of holding events such as expanding business opportunities such as closing business negotiations, introducing customers, and after-sales service. In addition, it can be installed in a facility where unspecified visitors stop to provide useful information to visitors and provide services effectively. It also saves you the trouble of searching and collecting catalogs and allows you to go to more exhibition booths, so you can avoid concentrating on specific exhibition booths.

  The IC card utilization system of the present invention can be applied in a customer gathering area (hereinafter simply referred to as a customer gathering area) where people gather such as event venues and department stores.

100, 200, 300: IC card utilization system 10: non-contact IC card 20: detection system 21: multi-antenna unit 22: antenna control unit 23: communication computer 24: communication network connection unit 30: private network 40: control computer 50: output device 51: output computer 511: control unit 512: audio data table 513: screen data table 514: character data table 52: output unit 521: audio information output unit 522: image information output unit 522a: light emitting display sheet 522b : First image display area 522c: Second image display area 522d: Display paper 522e: Sheet-like EL light emitter 522f: Front side resin film 522g: Back side resin film 522h: Notch 522i: Shading mask 523: Character information output section 53: Input unit 60: New board 61: Multi-antenna part 61a: Antenna part 61b: Sheet-like EL light emitter 61c: Translucent film 61d: Food and drink display part 62: Antenna control part 63: Communication computer 64: Communication network connection part 70: Catalog rack 71 : Multi-antenna unit 71a: catalog display unit 72: antenna control unit 73: communication computer 74: communication network connection unit

Claims (3)

A catalog rack having a multi-antenna sheet in which a plurality of antenna portions for receiving identification data from a non-contact IC card in which identification data for distinguishing card holders is stored is arranged corresponding to each catalog display portion;
When a non-contact IC card is brought close to any catalog display section of the catalog rack, the identification data stored in the non-contact IC card is read via the antenna section corresponding to the catalog display section, and the corresponding antenna section. An antenna control unit for outputting antenna number data and identification data;
Based on the antenna number data and identification data output from the antenna control unit, the catalog data corresponding to the antenna number data and the distribution destination data corresponding to this identification data are read from the database, and these catalog data and distribution destination data are output. A control computer for outputting to the apparatus;
An output device that prints catalog data so that the catalog data is distributed to the distribution destination specified by the distribution destination data via the public line or mailed to the distribution destination specified by the distribution destination data;
An IC card utilization system comprising: In the IC card utilization system according to claim 1,
The catalog rack is
A translucent film with a catalog printed on it,
A sheet-like EL light emitter disposed on the back side of the translucent film;
A multi-antenna unit disposed on the back side of the sheet-shaped EL light emitter;
An IC card using system characterized in that the catalog rack emits light. In the IC card utilization system according to claim 2,
The catalog rack is
A stand type in which a plurality of catalog display parts formed by printing are arranged on the front surface of a plurality of antenna parts of the multi-antenna part arranged on the board to stand the board, or a multi-antenna part arranged on a film A system for using an IC card, characterized in that a plurality of catalog display portions each formed by printing are arranged on the front surface of a plurality of antenna portions, a film is bent, and is attached to a pillar for posting.

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