JP2009134495A - Commercial information delivery system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide commercial information in telecommunication among mobile communication terminals, such as mobile phones, so that a communicator positively views it. <P>SOLUTION: A transmitter 1 and a receiver 3 are checked for whether they are subscribers or not during telecommunication based on a subscriber database 6 of a telecommunication operator 2. A subscriber receives time corresponding to the time predetermined under a contract from a clock 9, and during the time period output from the clock 9, commercial information is presented from a CM database 6. Even for a non-subscriber, a central processing part 4 confirms whether it views commercial information or not at each time of telecommunication. Those who have viewed commercial information, even if they are not subscribers, have points accumulated in a point database 7. Those having points accumulated access the telecommunication operator 2 as required to confirm the number of acquired points as well as benefits corresponding to them via a point exchange database 8. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a system for distributing commercial information, and more particularly to a system for distributing commercial information in communication between mobile communication terminals such as mobile phones.

  As is well known, communication by text or voice between mobile communication terminals such as mobile phones has deeply penetrated our daily lives, and such communication means are indispensable in current social life. This is where we feel.

In view of the widespread use of mobile communication, various uses other than intercommunication such as music and novel download / unloading of terminals, etc. are actually performed through this mobile communication means, or various types of devices are connected to the Internet. Use methods such as obtaining information have become common. Under such circumstances, it is conceivable to distribute commercial information (hereinafter referred to as “CM”) of specific companies, etc. during communication between terminals, and distribute CM to mobile communication terminals such as mobile phones as shown below. Devices, systems, etc. have been proposed.
JP-A-10-210192 JP2002-009985A JP2003-229976 JP2004-240291 JP 2005-165725 A

Each of the inventions described in the above documents is configured on the assumption that a predetermined CM is distributed during communication between mobile terminals such as mobile phones.
In broadcasts such as TV broadcasts and radio broadcasts, CMs are distributed at any time between programs, but CMs themselves are not an information source that many viewers want to accept positively, and broadcast programs. It is a one-sided installation from the side, and has the aspect that it is troublesome for the viewer. For this reason, commercial broadcasting relies on commercial providers such as companies for its revenue source, and adopts a system that does not collect viewing fees from viewers.

  From this point of view, it is annoying information for callers to distribute CMs that are bothersome when talking between mobile terminals that make phone calls while paying a call fee, and such CM distribution is rejected. Etc. occur. For this reason, when a CM is distributed in such a communication between mobile terminals, the motivation of receiving the CM is enhanced by giving a certain merit to the person who receives the CM distribution, thereby CM distribution is widely implemented.

  As a merit of the above-mentioned prior art, a system is configured to discount a call charge for a person who has received a CM distribution, and for example, a CM providing company bears the discount of the call charge. Each of the above prior arts has its own ingenuity in the distribution of the CM, confirmation of CM viewing by the receiver, discount method of call charges for the receiver after CM viewing, calculation method of discount amount, etc. It can be said that there is a feature.

  The above CM distribution system was an attractive method at the time when mobile phone call charges were high, but now mobile phone call charges have been greatly reduced, and call charge discounts are available for mobile phones. It is no longer an attractive advantage for users. Accordingly, there is a limit to viewing CMs with discounted call charges, and it is difficult to view CMs extensively unless a different system is adopted in the future.

The present invention is configured to solve the above problems.
In other words, the present invention relates to an organization for carrying out mobile communication with an owner of a mobile communication terminal (hereinafter described as an example of “mobile phone” including the embodiment) (hereinafter referred to as “communication company” including the embodiment). In a communication company, a communication company has a sender and a receiver when a mobile phone user makes a call, or a sender accesses a predetermined database to obtain desired data. CM database that stores CMs for distribution at times, means for determining whether or not the mobile phone user is a contractor, and whether the mobile phone user is a contractor or a non-contractor Means for transmitting a CM for a certain period of time to a mobile phone user who has permitted viewing, means for adding a certain point when the mobile phone user views the CM, and storing this for each mobile phone user; Of profit according to the number A providing system CM in the mobile communication, characterized in that it comprises a means for presenting subjected to point winner.

  According to the present invention, when a mobile phone owner makes a contract with a communication company, a CM can be surely provided to the subscriber, and the number of points is added corresponding to the CM viewing, Accordingly, since the mobile phone owner is given a privilege that can be exchanged for a product desired by the mobile phone owner, the mobile phone owner can be highly motivated to view the CM, and the effect of the CM can be maintained. In addition, it is possible to increase the number of people who watch CMs with certainty.

  If you are a contractor, you will always receive a commercial for a certain period of time, but even if you are a non-contractor, you can earn points by viewing the CM for a certain period of time. Therefore, the CM can be provided more widely.

  The mobile terminal is a mobile phone, and the telecommunications company has a provider function for making calls and connecting to the Internet via the mobile phone, and mobile phone users can watch the CM for a certain period of time when calling or connecting to the Internet. The system is configured to obtain a privilege such as acquisition of a desired product or free download of favorite music according to the number of points acquired.

Embodiments of the present invention will be described below with reference to the drawings.
FIG. 1 shows the relationship between a mobile phone owner (sender / recipient) and a communication company in a call between a receiver and a receiver, which is the most typical use of a mobile phone. The relationship between the case where the receiver is a “contractor” who has a CM viewing contract and the case of a “non-contractor” who does not have such a contract is specifically shown.

  Here, the contractor makes a contract with the telecommunications company 2 in his own name, but the telecommunications company 2 uses the ID number assigned to each mobile phone such as the mobile phone number owned by the contractor. It will be confirmed whether the mobile phone user is a contractor or a non-contractor. That is, the communication company 2 confirms whether or not this mobile phone user is a contractor, depending on whether or not the mobile phone being used is owned by the contractor. Therefore, the contractor including the following description is the person who uses this contractor's mobile phone (the contractor unless another person uses it), and the non-contractor is a mobile phone owned by a person who has not signed a contract. It refers to the person who uses the phone.

  First, when the caller 1A as a contractor makes a call to the receiver 3A as a contractor via the communication company 2, the CM is first flowed to the mobile phone of the caller 1A and the receiver 1B for a certain period of time. Then, the telephone call is started after viewing the CM for a certain time. In this case, the point is generated for both the sender 1A and the receiver 3A by CM viewing for a certain period of time.

  Next, when the caller 1A as the contractor calls the receiver 3B as the non-contractor, when the caller 1A makes a call to the receiver 3B, “First, CM is sent but this is received. "If it is received, that points can be obtained" is displayed on the mobile phone of the non-contractor 3B by voice or screen. The necessity of viewing the CM is set such that, for example, “approval of viewing” is set to “press the reception button again”, and rejection is set to “press the button of 0”, for example, and this is guided by the voice or the screen display. Then, the receiver 3B can easily express his intention.

  In the above case, when the receiver 3B accepts the CM reception and views the CM, points are generated for both the receiver 3B and the sender 1A. On the other hand, when the receiver 3B refuses to receive the CM, it immediately enters a call state and starts a call. In this case, points are not generated for both the sender 1A and the receiver 3B.

  Next, when the caller 1B is a non-contractor and the receiver is the contractor 3A, when the caller 1B calls the receiver 1A, a CM is transmitted to the caller 1B. Whether the call is received or not is confirmed by the same method as described above, and when the caller 1B approves viewing of the CM, points are generated for both the caller 1B and the receiver 3A by viewing the CM.

  On the other hand, when the caller 1B refuses to view the CM, the call immediately starts, and no points are generated for both the caller 1B and the receiver 3A.

  Furthermore, when the caller is a non-contractor 1B and the receiver is also a non-contractor 3B, when the caller 1B calls the receiver 3B, both the caller 1B and the receiver 3B Whether or not to view the CM is confirmed by the same method as described above. In this case, only when both the sender 1B and the receiver 3B have approved the viewing of the CM, the CM is sent to both, and points are generated for the sender 1B and the receiver 3B by the viewing. On the other hand, when at least one of the caller 1B and the receiver 3B refuses to view the CM, the call state is immediately established. In this case, points are not generated for both the sender 1B and the receiver 3B. In addition, when either one of the sender 1B and the receiver 3B refuses to receive the CM and the other permits the reception of the CM, the other party receives the CM from the person who has permitted the reception of the CM. Since the refusal is made, the CM is canceled and a notification is made that a call state is immediately established, and the call is started.

  The above-described settings such as providing a CM corresponding to various situations, canceling the CM, and starting a call are automatically set by the communication company's call system shown in the block diagram of FIG.

  That is, reference numeral 4 in FIG. 2 denotes a central processing unit that is the central part of the system that automatically performs the various settings described above. Reference numeral 5 denotes a CM database, which is a means for recording and managing CMs from the company 11 that provides CMs. Although it is expressed as a database in the configuration shown in the drawing, it can naturally be configured as a computer system having a configuration different from that of the central processing unit 4, that is, as a CM server. Hereinafter, all the components expressed as a database can be configured as a server separate from the computer system that constitutes the central processing unit 4.

  Reference numeral 6 denotes a contractor database, which is a database in which a contractor's name, mobile phone number, and the like are recorded. From information (e.g., mobile phone numbers) of the caller 1 and the receiver 3 when calling the other party. It is configured to output to the central processing unit 4 whether the sender 1 and the receiver 3 are contractors who have a CM reception contract with the communication company 2.

  In addition to the means for identifying the person in the contractor database 6 as well as the sex, age, etc. of the contractor, it is naturally possible to send more appropriate CMs to the contractor. For example, if the contractor is a woman in their 20s, the contents of the CM are mainly cosmetics, food and drinks, and if the contractor is a man in their 30s, they are centered on personal computers and audio products.

  Reference numeral 7 denotes a point database in which points are recorded for each point earner corresponding to CM viewing. In this case, if it is a contractor, the number of points earned is linked to the contractor database 6 and recorded for each contractor. In the case of a non-contractor, the non-contractor's telephone number or the like is recorded linked to data for identifying the non-contractor. When the non-contractor becomes a contractor, the number of points is linked to the contractor database 6.

  Reference numeral 8 denotes a point exchange database in which benefits corresponding to the number of points are recorded. For example, benefits such as free download of a piece of music at point 150, acquisition of goods of 00 corporation, acquisition of free invitation tickets such as theater and music at point 1000, and the like are specifically recorded. Regardless of whether or not the mobile phone owner is a contractor, the mobile phone owner can appropriately access the communication company 2 to check his / her points and the benefits corresponding to the points. If the mobile phone user thinks that it is necessary, it is possible to add the reduction of the call charge to the point acquisition benefit, such as how many points the voice call is reduced by several yen.

  Reference numeral 9 denotes a clock for flowing a CM from the CM database 5 for a predetermined time. For example, if it is set to flow the CM for 10 seconds before the start of the call, the CM is flowed for 10 seconds by the data output from the clock 9. Also, you can pre-contract the time to flow CM when contracting with the contractor, for example, you can change the number of points earned according to the time to flow CM with point 1 for 10 seconds, point 2 for 15 seconds, point 3 for 20 seconds, etc. Can also be set. In this case, by linking the clock 9 for setting the CM flowing time and the contractor database 6, it is possible to easily set the CM flowing time for each contractor.

  Note that if both the caller 1 and the receiver 3 are contractors and the contracts of the time for which both contractors run the CMs are different, for example, if the caller 1 is 10 seconds and the receiver 3 is 15 seconds, the CM There is a problem as to which time is used to flow the video, but since the CM viewing itself is not necessarily highly motivated by the viewer, it is set to be set to 10 seconds, which is a short time of both contract times. It is considered reasonable to do this. In this case, the receiver contracting in 15 seconds is configured to notify that the time for the CM to flow before (or after) the call is 10 seconds. By the way, if the caller contracts considering that 10 seconds is the limit due to the balance between the number of points (merits) that he can obtain and the CM viewing time, the 15-second CM provision time may be uncomfortable. Because there is. Of course, this is one way of thinking, and conversely, setting to a longer time side can be easily performed by controlling the clock 9 according to the configuration of the present invention.

  Reference numeral 10 denotes a time data output unit. This time data output unit 10 is for changing the contents of the CM corresponding to the time zone of the call. Some products that are subject to commercials, such as clothes, automobiles, and other industrial products, do not need to specify the time zone during which commercials are run too much, but for example, commercials such as restaurants There are some that have different appealing power for CM viewers depending on the time. For example, a restaurant guide for lunch in the morning, a store mainly for drinking after 5 o'clock, or a CM of alcoholic beverages such as sake and whiskey. For this reason, it is also possible to send an appropriate CM by using the time data from the time data output unit 10 or by adding the sex and age data of the contractor in the contractor database 6. For example, in the case of a woman in her 20s, after 5 o'clock, instead of drinking alcohol-related CMs, a commercial of a full-body massage shop etc. is run to heal fatigue after leaving the office.

  Although not a main part of the present invention, the telecommunications company charges the company 11 that provides the CM in response to the transmission of the CM, but usually charges based on the total transmission time of the CM and the like. . Such billing standard data can be automatically created from the data recorded in the point database 7 or the like.

FIG. 3 is a flowchart showing an example of the execution state of the system, and particularly shows an example of the execution state of the system when the caller is a contractor.
First, a caller (corresponding to reference numeral 1A in FIG. 1) makes a call with a mobile phone to talk to a predetermined partner (S1). This outgoing signal is received by the receiver 3 via the telecommunications company 2 (S2), and a state is established in which communication is possible between the two, and during this time, the telecommunications company 2 contracts whether or not the receiver is a contractor. Search from the operator database 6 (S3).

  When the receiver is a contractor (a person indicated by reference numeral 3A in FIG. 1), a CM is sent to both the receiver and the caller at a predetermined time (S4), and the receiver is watched by viewing this M. , Points are generated for both callers (S5).

  On the other hand, if the recipient is a non-contractor, it is confirmed whether or not the CM has been viewed (S6). If the recipient is viewed, a predetermined point is generated for both the receiver and the sender as described above. (S5) After the CM, the call mode is set and the call is started (S7). On the other hand, when the receiver indicates that he / she does not watch the CM, the CM is not played, and therefore the call is immediately started (S8) in a state where no points are generated for both the sender and the receiver (S8).

  Of course, it is possible to set the mobile phone to hang up immediately after the call is finished (S9), but the communication company confirms whether the caller and the receiver receive the CM again after the call ends. You may set so (S10). In other words, even if there is a possibility of rejecting the CM because it is desired to start the call as soon as possible before the start of the call, both the caller and the receiver will not spend as much time as before the call after the call is ended. Therefore, the motivation to view commercials may be higher. In addition, since the relationship between the caller and the receiver is canceled after the call ends, only the communication relationship with the communication company is maintained for both the caller and the receiver. By distributing the CM only to the other party who has approved the CM viewing, there is no risk of bothering the CM viewing refusal. As a matter of course, the time during which the CM is played is not counted in the call charge and points are generated (S11).

  As described above, the configuration of the present invention has been described as an example in which interactive information exchange such as dialogue between a caller and a receiver is performed via a communication company. When information is acquired, that is, when there is no recipient, commercial information can be provided prior to acquiring the information. In this case, since there is no receiver, it is not necessary to confirm the intention of the receiver, whether the caller is a contractor, and even if it is a non-contractor, the commercial information can be confirmed by confirming the intention of listening to the commercial information. Can be provided.

  As described above, the present invention has been described by taking a so-called mobile phone as an example. However, the current mobile phone itself is very multi-functional, and the function as a mere call tool is only one function of the mobile phone. . Therefore, the use of “mobile phone” as a general name of such a portable terminal will not always be maintained in the future. Even now, general names such as “mobile terminal” are also used, but it is unclear whether this name will become more general or will decline in the future. Even if the general name of such a portable terminal changes, the system of the present invention can be executed as long as the portable terminal exchanges information via a communication company.

It is a systematic diagram which shows the relationship of the sender | caller in the system which concerns on this invention, a receiver, and a communication company. It is a block diagram which shows provision of commercial information in the communication company for performing the system which concerns on this invention, and the system | strain of a system relevant to this. It is a flowchart which shows an example of the system execution which concerns on this invention.

Explanation of symbols

1 Caller
1A Caller (contractor)
1B Caller (non-contractor)
2 Communication company 3 Recipient 3A Recipient (contractor)
3B recipient (non-contractor)
4 Central processing unit 5 CM (commercial information) database 6 Contractor database 7 Point database 8 Point exchange database 9 Clock (for setting commercial information provision time)
10 Time data output section

Claims (9)

In a system that distributes commercial information in a communication system that exchanges information with a mobile communication terminal via a communication company, a contractor who has contracted to allow the communication company to store the commercial information and to allow viewing of the commercial information A contractor database for recording data, a point database for recording points added to viewers in response to viewing of commercial information, and a central processing unit. The central processing unit has a commercial for each communication. It is configured to accumulate points corresponding to the commercial information viewing time for each person who viewed the commercial information for each contractor who distributes information and non-contractors who have accepted the viewing of commercial information in each communication. Commercial information distribution system characterized by The commercial information distribution system according to claim 1, wherein a clock is connected to the central processing unit, and the time commercial information predetermined in the contract is distributed to the contractor. The time data output unit is connected to the central processing unit, and is configured to select commercial information to be extracted from a commercial information database corresponding to a time zone during which information is exchanged. Commercial information distribution system. 4. A point exchange database is connected to the central processing unit, and a privilege corresponding to the points acquired corresponding to the access of the point acquirer is displayed on the mobile communication terminal. A commercial information distribution system according to any one of the above. When at least one of the sender and receiver of the mobile communication terminal is a non-contractor who is not listed in the contractor database, the central processing unit confirms whether to acquire commercial information from the non-contractor The commercial information distribution system according to claim 1, further comprising: 6. The commercial information distribution system according to claim 1, wherein the central processing unit is set so that commercial information is provided before communication between mobile communication terminals is started. 7. The central processing unit is set to confirm whether or not to view commercial information for each mobile communication terminal after communication between the mobile communication terminals. The commercial information distribution system described in Crab. The central processing unit is set so that commercial information is provided before the mobile communication terminal accesses a predetermined database before accessing the database. Commercial information distribution system described in 1. The central processing unit is set to provide commercial information when the mobile communication terminal has completed access to a predetermined database, according to any one of claims 1 to 4 and claim 8. The commercial information distribution system described.

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