JP2009145990A - Server for detecting buzz information and advertisement distribution server - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To attain an effective advertising by efficiently acquiring buzz information on stores on a Web site. <P>SOLUTION: The server 17 detects store information on the stores on the Web site, and specifies a user as the information source of store information. The server registers the user information of a user who pas performed access to the store on the Web site, and when the user whose user information has been registered performs mail transmission related with the store to which the user has performed access to another user, the server certifies the user whose user information has been registered as a buzz information transmitter, and extracts and stores the store information. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a server for detecting a buzz caller that sends buzz information (word-of-mouth) and an advertisement distribution server for distributing various information such as advertisements to the buzz caller.

  In recent years, various reservations have been made on the Internet. By making reservations on the Internet, a user can make a reservation on the Internet by operating a personal computer or a mobile phone at a convenient time. It is possible to make user-friendly reservations. Moreover, since a large amount of reservation information is posted on the Internet, it is possible to easily obtain reservation information desired by the user.

  For example, when making a reservation for a restaurant (store), the user accesses a gourmet site that is one of the websites, selects a desired store, and selects the selected store (hereinafter referred to as a selected store). Will be reserved). The user eats at the selected store on the reservation date, and the user may transmit information such as whether the selected store is good or bad to a friend or an acquaintance. That is, the selected store may be evaluated by so-called word of mouth.

  On the other hand, the store side should be very interested in what kind of reviews the reservations are making to the store, that is, how the store is rated, and get buzz information. If possible, it can be reflected in management such as future store operations. That is, it is possible to make an advertisement based on the buzz information and improve the store.

  By the way, as a technique for advertising using word-of-mouth, for example, the introducer introduces the contents of the advertisement by word of mouth to the referee using the introducer terminal, and the advertiser, introducer terminal, It is known that each information is identified, recorded, and managed. Here, when the information processing system receives information transmitted from the introducer terminal 21, the information is analyzed, and the advertiser, introduction Each of the person terminal and the introduced person terminal is identified, and connection information to the advertiser's advertisement information is transmitted to the introduced person terminal (for example, refer to Patent Document 1).

In this information processing system, information related to the introducer terminal and the introducer terminal is recorded in the user database, and to the privilege information set in advance by the advertiser as a thank-you to the introducer terminal and the introducer terminal. Sending connection information.
JP 2003-281445 A

  In the method described in Patent Document 1 described above, when the advertiser's advertisement content is introduced from the introducer to the introducer (when a review is made), the advertiser's privilege information is transmitted to the introducer and the introducer. However, the advertiser's privilege information is transmitted only by the content of the advertisement being transmitted from the introducer to the referee, and the referee is sent to the content of the advertisement (that is, the advertiser). Even if you are not interested in it, privilege information is transmitted and effective advertising cannot be performed.

  Furthermore, in the method of Patent Document 1, it is impossible to determine whether or not the introduction of the advertisement content by the introducer is effective, that is, whether or not the introducer is affected by the word of mouth of the introducer. In other words, there is a problem that an introducer cannot be recognized as an important buzz information sender, and it is difficult to efficiently obtain buzz information about the store.

  An object of this invention is to provide the server and advertisement delivery server which can acquire the buzz information regarding a shop efficiently, and can perform an effective advertisement.

(1) A server that is communicably connected to a terminal via a communication line and detects store information related to a store on a website,
In response to a predetermined user accessing a site that introduces a store on the website, registration means for registering the user information of the user, and the user in which the user information is registered to another user On the other hand, a determination means for determining whether or not an email transmission related to the site introducing the accessed store is performed,
And a first certifying unit that certifies a user registered with the user information as a buzz information sender when the determining unit determines that the mail transmission has been performed.

  The server described in (1) is a server for detecting store information related to a store on a website, in response to a predetermined user accessing a site that introduces a store on the website. The user information of the user is registered, and it is determined whether or not the user who registered the user information has sent another user an email about a site introducing the accessed store, and the email is sent. If it is determined that the user is registered, the user whose user information is registered is authorized as a buzz information sender. Therefore, since it is possible to authorize a user who is considered to be word-of-mouth for the store, it is possible to easily identify an information transmission source that is important for the store.

(2) In the server described in (1),
Extraction means for extracting and storing store information from the content of the email sent,
First detecting means for detecting, as a participant, another user who has received an e-mail transmission from a user whose user information is registered;
The server characterized in that the extraction means extracts the contents of the mail related to the accessed store for the participant as the store information.

  In the server described in (2), store information is extracted and stored from the contents of the email sent, and another user who has received email transmission from the user whose user information is registered is detected as a participant and participated. The contents of the mail about the store accessed about the person are extracted as store information. Therefore, since the contents of the e-mail are extracted as the store information, it is possible to easily and efficiently obtain the buzz information of the user who is highly likely to use the store or uses the store.

  (3) The server according to (1) or (2), wherein the registration unit associates and registers store information for specifying the accessed store and the user information.

  In the server described in (3), the store information specifying the accessed store and the user information are registered in association with each other. Therefore, the buzz information sender and the store information can be associated with each other. It is possible to easily determine in which category the store belongs.

  (4) In the server described in (2), it is detected whether the participant or the buzz information sender has accessed a site introducing a store on the website via the terminal. A server comprising: a second authorization unit that, when accessed, authorizes the buzz information sender as an important buzz information sender.

  In the server described in (4), when the above-mentioned participant or buzz information sender accesses a site that introduces a store on the website, the buzz information sender is sent out important buzz information. As users who have been identified as important buzz information senders are likely to use the store on the website many times, including their participants, such important buzz information If the information sender is distinguished, the buzz information can be used effectively.

  (5) An advertisement distribution server that is communicably connected to the server according to any one of (1) to (3), wherein the advertisement information about the store that has accessed the terminal of the authorized buzz information sender An advertisement distribution server comprising advertisement distribution means for distribution.

  In the advertisement distribution server described in (5), advertisement information relating to a store that has accessed the buzz information sender is distributed with reference to the buzz information sender information, so that the store can be used and word-of-mouth can be used. It is possible to effectively provide advertisement information to a user who has a characteristic.

  (6) An advertisement distribution server that is communicably connected to the server according to (2), and has advertisement distribution means for distributing advertisement information about the accessed store to the participant's terminal. Advertisement distribution server.

  In the advertisement distribution server described in (6), the participant information is referred to and the advertisement information related to the store is also provided to these participants. Can effectively advertise.

  (7) An advertisement distribution server communicably connected to the server according to (4), comprising advertisement distribution means for distributing advertisement information about the store to the terminal of the important buzz information sender. An advertisement distribution server.

  In the advertisement distribution server described in (7), the important buzz information sender information is referred to, and the advertisement information about the shop is delivered to the important buzz information sender. It is possible to effectively advertise to users who use it frequently, and it is highly possible that this important buzz information sender and participants related to the important buzz information sender will review each other, greatly increasing the advertising effect Can be made.

  As described above, according to the present invention, in response to a predetermined user accessing a site that introduces a store on a website, the user information of the user is registered and the user information is registered. It is determined whether or not a user has sent an e-mail regarding a site introducing the accessed store to another user, and if it is determined that the e-mail has been sent, the user who registered the user information is buzz information Authorize as caller. Therefore, since it is possible to authorize a user who is considered to be word-of-mouth for the store, it is possible to easily identify an information sender that is important for the store. Moreover, if an advertisement is made to this buzz information sender, the advertisement is also made by the word of mouth for the user who participated in the word of mouth, and there is an effect that the advertisement can be effectively performed.

  Hereinafter, an example of an advertisement distribution system in which a server according to an embodiment of the present invention is used will be described.

  Referring to FIG. 1, an advertisement distribution system (advertisement distribution server) 10 is connected to a network 11 such as the Internet. In this network 11, a large number of personal computers (PCs) 12-1 to 12-M (M is two or more). An integer) is connected, and mobile phones 14-1 to 14 -N (N is an integer of 2 or more) are connected via the mobile phone communication system 13. The terminal device (user terminal) is not limited to a PC and a mobile phone, and various terminals having a communication function can be used. Various terminals having a communication function are provided with a web browser, have a function of visually recognizing a website, and have a function of transmitting mail such as text to other terminals. In the present embodiment, the buzz information is information (store information) related to a store input by a user via a terminal, and is word-of-mouth information related to each store.

  The advertisement distribution system 10 is installed, for example, in an operating company (website operating company) that receives various requests from a large number of businesses (such as various shops) and operates various websites related to the businesses. That is, the management company server system 15 provided in this management company is provided with a website management system (website management server) 16 and an advertisement distribution system 10. The website management server 16 may be a web server and provides a website for transmitting a web page to the terminal in response to access from the terminal.

  The advertisement distribution system 10 is connected to a server 17 to be described later, and the advertisement distribution system 10 and the server (buzz information detection server) 17 are connected to a store database (store DB) 18 in which various store information related to the store is registered. Has been.

  Note that the advertisement distribution system 10 does not need to be installed in the website management company, and the advertisement distribution system 10, the website management system 16, and the buzz information detection server 17 may be separately arranged.

  In the store DB 18, various store information (for example, at least one of a store name, an address, a telephone number, and an e-mail address) and an advertisement content of the store are registered in association with the store code. The website management system 16 manages various websites and can make reservations on the websites.

  Referring to FIG. 2, the server 17 includes a store information confirmation unit 17a, a buzz information sender authentication unit 17b, a participant information detection unit 17c, and a buzz information extraction unit 17d. It has the receiving part 10a, the advertisement extraction part 10b, and the advertisement delivery part 10c.

  Referring to FIGS. 1 to 3, it is assumed that user A makes a reservation for a store using PC 12-1. Here, user A uses PC 12-1 to access a site that introduces a store on the web (a gourmet site or a site operated by a store, which will be described on the gourmet site here) and reserve a year-end party. . When the user A accesses the gourmet site, selects a desired shop (Izakaya 123), and describes predetermined items, for example, the gourmet site reservation screen shown in FIG. 4 is displayed on the PC 12-1. (Step S1).

  When user A clicks “Do you want to make a reservation?” On the gourmet site reservation screen, user information (such as the e-mail address of PC 12-1) and reservation information are sent to the website management system 16, and the website management system A reservation is made for the store (step S2). On the other hand, the user information and the reservation information are sent to the server 17, and the store information confirmation unit 17a refers to the store DB 18 to associate the user information and the store information with each other to obtain the user / store information (that is, the user information is To be registered: Step S3).

  After making the reservation in this way, the user A sends an e-mail to the users B, C, and D with the announcement of the year-end party. It is assumed that users B, C, and D use PC 12-2 and mobile phones 14-1 and 14-2, respectively, and user A uses PC 12-1 and uses PC 12-2 and mobile phone 14. -1 and 14-2 send a year-end party notice mail. The server 17 determines whether or not mail transmission related to the store has been performed in this way. When the server 17 determines that the user A has sent mail to the users B, C, and D, the server 17 identifies the buzz information sender from the contents of the mail.

  FIG. 5 is a diagram showing an example of the content of a year-end party notice mail. The year-end party notice mail contains the date, time and place (shop information) of the year-end party. When this year-end party announcement mail is transmitted, the server 17 acquires the sender and shop information on the year-end party announcement mail as acquisition information by the buzz information sender identification unit 17b (step S4). The user / store information is compared (step S5). When the acquired information matches the user / store information, the user A is recognized as a buzz information sender (step S6).

  Subsequently, the participant information detection unit 17c acquires recipient information from the year-end party announcement mail (that is, detects user information of the users B, C, and D as participants: step S7). And the buzz information extraction part 17d is the buzz information (word-of-mouth) regarding the shop (pub 123) reserved with respect to the users A to D based on the receiver information and the information (buzz caller information) about the buzz caller. ) Is extracted (step S8). That is, buzz information regarding the pub 123 is extracted when the users A to D perform mail transmission via the terminal. Then, the buzz information may be stored in the store DB 18 in association with the store information.

  Further, the buzz sender information, the receiver information, and the store information are sent to the advertisement distribution system 10. In the advertisement distribution system 10, the information receiver 10a receives buzz sender information, receiver information, and store information as received information. Then, this received information is passed from the information receiving unit 10a to the advertisement extracting unit 10b (step S9).

  In the advertisement extraction unit 10b, the store DB 18 is searched according to the store information specifying the store (that is, the pub 123) to obtain the advertisement information (step S10). Then, this advertisement information (for example, lunch information, various events, or new opening information of related stores) is distributed according to the buzz caller information by the advertisement distribution unit 10c (that is, distributed to the user A: Step S11). . Further, the advertisement distribution unit 10c distributes the advertisement information according to the recipient information (that is, distributes to the users B, C, and D: Step S11).

  In this way, according to the reservation of the shop on the gourmet site, the buzz information sender is authorized, and further, the participant who has received the email about the reservation is detected from the buzz information sender and the user is joined. Since the buzz information regarding the reserved shop is extracted for the buzz information sender and the participant as the person, the buzz information regarding the reserved shop can be efficiently acquired.

  Furthermore, since various advertisement information related to the reserved shop is distributed to the above-mentioned buzz callers and participants, it is possible to effectively advertise to users who are interested in the booked shop. It can be carried out.

  By the way, one of the aforementioned participants may make a new restaurant reservation from the gourmet site (this store may be tavern 123 or another store). . Now, it is assumed that the participant C has newly reserved a pub ABC from the gourmet site as a New Year party (this pub ABC may be a related store of the pub 123).

  FIG. 6 is a diagram showing an example of a reservation for a pub ABC, where user information and reservation information regarding the user C are sent to the website management system 16, and the website management system makes a reservation for the shop.

  As shown in FIG. 7, the server 17 may include an important buzz information sender confirmation unit 17e, and the important buzz information sender 17e is a person who has already been recognized as a buzz information sender. This is for checking whether or not to confirm and authenticate as a caller (note that other components are the same as those in FIG. 2, so explanations are omitted).

  Referring to FIG. 8, as described above, the user information and the reservation information are sent from the website management system 16 to the server 17, but when the important buzz information sender confirmation unit 17e is provided, First, the important buzz information sender confirmation unit 17e determines whether or not the user information indicates the above-described participant information or buzz information sender information (step S12).

  Then, when the user information indicates participant information or buzz information sender information, the important buzz information sender confirmation unit 17e displays the buzz information sender information related to the participant information or the buzz information sender information. The buzz information sender is confirmed and authorized as an important buzz information sender (step S13).

  Information related to the important buzz information sender (important buzz sender information) is sent from the important buzz information sender confirmation unit 17e to the advertisement distribution system 10, and in the advertisement distribution system 10, the user indicated by the important buzz sender information In this case, various types of advertising information such as a store newly added to the gourmet site (new open store) is preferentially sent to the user A (step S14).

  On the other hand, if the user information does not indicate the participant information or the buzz information sender information, the user information and the reservation information are passed to the store information confirmation unit 17a, and the processes after step S3 in FIG. 3 are performed. .

  In this way, when a participant or a buzz information sender makes a reservation again, the buzz information sender is confirmed and certified as an important buzz information sender, and various reviews from this buzz information sender are sent to other users. It will be determined that it will be transmitted. And if advertising is focused on this important buzz information sender, it can be expected that the use of the store will increase by word of mouth.

  In the above-described embodiment, an example in which a website operator includes a website management system, a server, and an advertisement distribution system has been described. However, the website operator and the server may be separated. In some cases, the server will monitor access to websites such as reservations on the Internet.

  Further, the website management system, the server, and the advertisement distribution system may be configured by one computer system. That is, the website management system, the buzz information detection server, and the advertisement distribution system may be configured as one server.

  Here, the hardware configurations of the website management system, the buzz information detection server, the advertisement distribution system, and the personal computer (PC) as described above will be described. Here, when each program of the website management system, the buzz information detection server, and the advertisement distribution system is executed by one server, the hardware configuration of the server system (that is, the operating company server system 15) is obtained. Therefore, this case will be described in consideration. Referring to FIG. 9, the operating company server system 15 includes a central processing unit (CPU) 1010 (a plurality of CPUs such as the CPU 1012 may be added in a multiprocessor configuration) constituting the control unit 101, a bus line 1005, and a communication I. / F 1040, main memory 1050, BIOS (Basic Input Output System) 1060, USB port 1090, I / O controller 1070, keyboard and mouse 1100, and other input means and display device 1022.

  Storage means such as a tape drive 1072, a hard disk 1074, an optical disk drive 1076, and a semiconductor memory 1078 can be connected to the I / O controller 1070.

  The BIOS 1060 stores a boot program executed by the CPU 1010 when the operating company server system 15 is activated, a program depending on the hardware of the operating company server system 15, and the like.

  The hard disk 1074 constituting the storage unit 107 stores various programs for functioning as a server and programs for executing the functions of the present invention, and can further configure various databases (for example, a store DB) as necessary. is there.

  As the optical disc drive 1076, for example, a DVD-ROM drive, a CD-ROM drive, a DVD-RAM drive, or a CD-RAM drive can be used. In this case, the optical disk 1077 corresponding to each drive is used. A program or data can be read from the optical disk 1077 by the optical disk drive 1076 and provided to the main memory 1050 or the hard disk 1074 via the I / O controller 1070.

  The program provided to the operating company server system 15 is provided by being stored in a recording medium such as the hard disk 1074, the optical disk 1077, or a memory card. This program may be read from a recording medium via the I / O controller 1070 or downloaded via the communication I / F 1040 to be installed and executed in the operating company server system 15.

  The aforementioned program may be stored in an internal or external storage medium. Here, as a storage medium constituting the storage unit 107, in addition to the hard disk 1074, the optical disk 1077, or the memory card, a magneto-optical recording medium such as an MD or a tape medium can be used. Further, a storage device such as a hard disk 1074 or an optical disk library provided in the operating company server system 15 connected to a dedicated communication line or the Internet is used as a recording medium, and the program is provided to the operating company server system 15 via the communication line. May be.

  Here, the display device 1022 displays a screen for accepting data input to the user or displays a screen of a calculation processing result by the operating company server system 15. The display device 1022 is a cathode ray tube display (CRT), liquid crystal display, or the like. Includes a display device such as a device (LCD).

  Here, the input means accepts input by the user, and may be configured by a keyboard, a mouse 1100, and the like.

  The communication I / F 1040 is a network adapter that enables the operating company server system 15 to be connected to a terminal via a dedicated network or a public network. The communication I / F 1040 may include a modem, a cable modem, and an Ethernet (registered trademark) adapter.

  Although the above example demonstrated the operating company server system 15, the function demonstrated above can also be implement | achieved by installing a program in a computer and making the computer operate | move as a server apparatus. Therefore, the functions realized by the server described as an embodiment in the present invention can be realized by executing the above-described method by the computer, or by introducing the above-mentioned program into the computer and executing it. It is.

  As a matter of course, the website management system, the server, and the advertisement distribution system may be configured as individual servers. In this case, the hardware configurations of the website management system, the server, and the advertisement distribution system are the same as those in FIG.

  The PCs 12-1 to 12 -M have the same configuration as the operating company server system 15 described above. Further, the mobile phones 14-1 to 14N can have the same configuration, and in addition to terminal devices such as PCs and mobile phones, terminal devices having a communication function such as PDA (Personal Data Assistant), for example. You may make it use as.

  As mentioned above, although embodiment of this invention was described, this invention is not restricted to embodiment mentioned above. The effects described in the embodiments of the present invention are only the most preferable effects resulting from the present invention, and the effects of the present invention are limited to those described in the embodiments of the present invention. is not.

It is a block diagram which shows an example of the network system to which the management company server system by embodiment of this invention was connected. It is a block diagram which shows the structure of the server and advertisement delivery system which are shown in FIG. It is a flowchart for demonstrating operation | movement of the server and advertisement delivery system shown in FIG. It is a figure which shows an example of the gourmet site reservation screen displayed on the personal computer or mobile telephone which is a user terminal. It is a figure which shows the year-end party notice mail which is an example of the content of the mail which the user authorized as a buzz information sender | sender transmits to another user (participant). It is a figure which shows an example of the gourmet site reservation screen by a participant. It is a block diagram which shows the other example of the server by embodiment of this invention. It is a flowchart for demonstrating operation | movement of the server shown in FIG. It is a block diagram for demonstrating the hardware constitutions of the server system 15, the personal computer 12-1, etc. which are shown in FIG.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Advertisement delivery system 10a Information receiving part 10b Advertisement extraction part 10c Advertisement delivery part 11 Network 12-1 to 12-M Personal computer (PC)
13 Mobile phone communication system 14-1 to 14-N Mobile phone 15 Operating company server system 16 Website management system 17 Server 17a Store information confirmation part 17b Buzz information sender certification part 17c Participant information detection part 17d Buzz information extraction part 18 Store database (Store DB)

Claims (7)

A server that is communicably connected to a terminal via a communication line and that detects store information about a store on a website,
A registration means for registering user information of the user in response to a predetermined user accessing a site that introduces a store on the website;
A determination means for determining whether or not the user registered with the user information has sent an email regarding another site to the site introducing the accessed store;
A first authorizing unit that authorizes a user registered with the user information as a buzz information sender when it is determined that the e-mail transmission is performed by the determining unit;
The server characterized by having. Extraction means for extracting and storing store information from the content of the email sent,
First detecting means for detecting, as a participant, another user who has received an e-mail transmission from a user whose user information is registered;
The server according to claim 1, wherein the extraction unit is configured to extract, as the store information, the content of an email about the accessed store regarding the participant.   The server according to claim 1, wherein the registration unit registers the store information specifying the accessed store and the user information in association with each other.   When the participant or the buzz information sender has accessed the site introducing the store on the website via the terminal, and when accessing, the buzz information sender The server according to claim 2, further comprising a second authorization unit that authorizes an important buzz information sender.   An advertisement distribution server that is communicably connected to the server according to any one of claims 1 to 3 and that distributes advertisement information related to the accessed store to the terminal of the authorized buzz information sender. An advertisement distribution server characterized by comprising:   An advertisement distribution server communicably connected to the server according to claim 2, further comprising: an advertisement distribution unit that distributes advertisement information about the accessed store to the participant's terminal. server.   An advertisement distribution server communicably connected to the server according to claim 4, comprising an advertisement distribution means for distributing advertisement information about the store to the terminal of the important buzz information sender. Distribution server.

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