JP2009058988A - Affiliate management server device, affiliate management method, and affiliate management server program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an affiliate management server device for dynamically and easily providing affiliate objects satisfying the intention of a page manager as the affiliate object to be displayed in a page when a viewer browses the page, and to provide a method, and a program. <P>SOLUTION: The affiliate management server device 1 includes: an affiliate setting page generating means 31 for generating an affiliate setting page which displays a plurality of affiliate objects in a page manager terminal apparatus as selectable candidates; an affiliate receiving means 33 for receiving a prescribed number of affiliate objects; and an affiliate tool generating means 34 for generating a tool for an affiliate corresponding to the page; and an affiliate extracting means 36 for extracting a prescribed number of affiliate objects satisfying a prescribed condition in response to a request using the affiliate tool when displaying the page in a viewer terminal apparatus. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to an affiliate management server device, an affiliate management method, and an affiliate management server program that enable a web page operator to perform an affiliate.

  As a method for placing an advertisement on an EC (Electronic commerce) site on the Internet, there is a method for placing an advertisement having a function of linking to an EC site on a web page and connecting to the EC site by clicking on the advertisement. . As one of such advertising placement techniques, attention has been paid to an advertisement delivery technique in which a success fee is paid to an operator of a web page via the advertisement. This method is called an affiliate program. In this affiliate program, an advertisement is placed on a web page or the like on which information related to the product or service is posted. An example of the web page is a diary-like web page (web log) that is being rapidly spread in recent years and is operated by an individual and updated daily. Such a web page is provided via a web server device having a function for automatically generating a web page in time series, a function for linking with articles on other sites (trackback), a comment function, and the like.

At this time, when the service is contracted through the advertisement or the product is sold, the performance fee is paid to the page operator to encourage the page operator to become more affiliated, and the advertising effect Has been disclosed (for example, see Patent Document 1). In this technology, a page operator performs membership registration of an affiliate program with an affiliate management server operator such as an advertising agency. Then, the page operator logs in to the affiliate management server operator's site, specifies the affiliate target (the product or service to be introduced) from the advertisements collected from the advertiser, and instructs the creation of the affiliate link To do. As a result, affiliate links (data including image content, text and other advertising content, advertiser site link functions, affiliate functions, etc.) are created, and page operators can create the affiliate links on their web pages. paste. When a page viewer browses a web page, the page viewer clicks the affiliate link to access the advertiser's site, and a transaction such as purchase of a product provided by the site or a contract for a service is established. For example, a part of the price is paid to the page operator as a success fee.
JP 2002-133282 A

  However, in the system of Patent Document 1, since the page operator specifies the products and services to be affiliated, it is troublesome for the page operator to frequently change the products and services. For this reason, the frequency with which the page operator updates the products and services to be affiliated is reduced, resulting in static content. Therefore, there has been a problem that the attractiveness as a web page is reduced, or when a product or service is sold out, it cannot be appropriately handled.

  On the other hand, an affiliate management system has been proposed in which an affiliate management server operator embeds an advertisement matching a web page content. In this system, the affiliate management server device analyzes the meaning and content of the content of the web page to be affiliated, and automatically distributes advertisements highly relevant to the content from the collected advertisements. To display. Thereby, for example, every time an advertisement is distributed, the advertisement (affiliate target) displayed on the web page is updated.

  However, in this system, since the affiliate server operator confirms the degree of matching between the content and the advertisement, the advertisement that matches the preference of the page operator is not necessarily displayed. That is, when analyzing the content on the affiliate server operator side, the meaning and content of the content may not be properly grasped, and in this case, an advertisement that does not match the intention of the page operator is displayed. there were.

  In view of the above circumstances, the object of the present invention is to dynamically and easily provide an affiliate target that matches the intention of the page operator as an affiliate target to be displayed on the page when the page is browsed by a page viewer. An affiliate management server device, an affiliate management method, and an affiliate management server program are provided.

  The affiliate management server device of the present invention is connected to a page viewer terminal device and at least one of a page operator terminal device or a web server device via a network, and displays a predetermined page from the page viewer terminal device. In response to a request to do so, there is provided an affiliate providing means for providing information related to the affiliate target to be displayed on the page.

  The affiliate management server device can select a plurality of affiliate targets corresponding to the page in response to a request from the page operator terminal device or the web server device for setting the affiliate target to be displayed on the page. Affiliate setting page generation means for generating an affiliate setting page to be displayed on the page operator terminal device as a candidate, and an affiliate setting for transmitting the generated affiliate setting page to the page operator terminal device or the web server device In order to display page providing means, affiliate receiving means for receiving a predetermined number of affiliate objects selected from the plurality of affiliate objects in the page operator terminal device, and the affiliate objects to be mounted on the page In response to a request from the page operator terminal device or web server device for generating an affiliate tool, the selected predetermined number of affiliate objects corresponding to the page and the selected predetermined number of affiliate objects Affiliate tool generating means for generating an affiliate tool having information relating to a predetermined display number to be displayed on the page, and transmitting the generated affiliate tool to the page operator terminal device or the web server device In response to a request transmitted from the page viewer terminal device using the affiliate tool provided on the page when displaying the page on the page viewer terminal device with the affiliate tool providing means The selected affinity for the page Of Eight subjects, the affiliate object satisfies a predetermined condition the display number of items, and having an affiliate extraction means for extracting as an affiliate object to provide by the affiliate providing means.

  In the affiliate management server device of the present invention, in response to a request from the page operator terminal device or the web server device for setting an affiliate target to a predetermined page, the page such as a product or a service is used by the affiliate setting page. A plurality of affiliate targets corresponding to are displayed as selectable candidates. A predetermined number of affiliate targets selected from the plurality of affiliate targets are received by the affiliate receiving means. Accordingly, the page operator can easily set an affiliate target that matches the intention of the page operator and wants to introduce on the operated page.

  And according to the request from the page operator terminal device or web server device to generate the affiliate tool to display the affiliate target to be implemented on the predetermined page, the affiliate tool generation means supports the page An affiliate tool having information on the selected predetermined number of affiliate objects and the predetermined number of display items to be displayed on the page among the selected predetermined number of affiliate objects is generated. The generated affiliate tool is provided to the page operator terminal device by the affiliate tool providing means. In this way, the page operator can easily obtain an affiliate tool for displaying on the page that operates the set affiliate target simply by sending a request. In addition, as a predetermined display number displayed on a page among the selected predetermined number of affiliate targets, for example, a value set by a page operator, a predetermined constant value, or information held by an affiliate tool Based on this, it is possible to use a value calculated in accordance with the number of selected affiliate targets, the page size, and the like.

  Further, when a page is displayed on the page viewer terminal device, the affiliate provided to the page in response to a request transmitted from the page viewer terminal device using the affiliate tool provided to the page The object is extracted. At this time, each time a page is browsed, affiliate targets for the number of display conditions satisfying the predetermined condition are extracted from a predetermined number of affiliate targets that are selected in advance as affiliate targets that match the intention of the page operator. Thus, when a page viewer browses a page according to a predetermined condition, the affiliate target displayed on the page is dynamically provided (that is, the affiliate target changes every time the page is browsed). It becomes possible to do.

  As described above, according to the present invention, when a page is viewed by a page viewer, an affiliate target that matches the intention of the page operator can be dynamically provided easily as an affiliate target to be displayed on the page. it can.

  In the affiliate management server device of the present invention, it is preferable that the affiliate extracting unit randomly extracts the affiliate target for the number of display items from the selected predetermined number of affiliate targets as the predetermined condition.

  In this case, in response to a request to display a page from the page viewer terminal device, the affiliate extraction means randomly (randomly) extract the affiliate target for the number of display items from the predetermined number of affiliate targets selected. The Therefore, each time the page is browsed, the affiliate target changes variously, so that the page can be made more dynamic content.

  The affiliate management server device of the present invention further includes a search word accepting unit that accepts a search word transmitted from the page operator terminal device, and the affiliate setting page generating unit is accepted by the search word accepting unit. It is preferable to display a plurality of affiliate targets that can be selected corresponding to the search word on the page operator terminal device.

  In this case, when the page operator transmits a search word related to his / her page through the page operator terminal device, the search word is accepted by the search word accepting means, and the affiliate setting means accepts the search word. A plurality of affiliate targets that can be selected are displayed on the page operator terminal device. Therefore, the page operator can easily set an affiliate target to be introduced from the plurality of displayed affiliate targets.

  Further, in the affiliate management server device of the present invention, the affiliate setting page generation unit generates an affiliate setting page so that the number of display items can be set, and the affiliate reception unit is set in the page operator terminal device. It is preferable to accept the display number.

  In this case, when the page operator selects a predetermined number of affiliate targets from a plurality of affiliate targets displayed as selectable candidates on the affiliate setting page, the page operator selects the predetermined number of selected affiliate targets. You can set the number of items to be displayed on the screen. Then, the number of display cases is used by referring to the affiliate setting information storage means by the affiliate extraction means. Therefore, the page operator can display the affiliate target in a mode that matches the intention.

  Further, the affiliate management server device of the present invention further includes an availability status acquisition unit that acquires the availability status of the affiliate target, and the affiliate extraction unit is based on the availability status acquired by the availability status acquisition unit. And determining whether the affiliate target set for the page is usable, and from the affiliate target excluding the affiliate target determined to be unusable from the affiliate target It is preferable to extract affiliate targets.

  In other words, when an affiliate target such as a product or service is browsed, it is considered that it is no longer available due to, for example, out of stock of the product or termination of service provision. At this time, the affiliate extracting unit excludes the affiliate target determined not to be usable from the affiliate target set for the page based on the availability status acquired by the availability status acquiring unit, and adds the affiliate to the page. Extract the target. As a result, for page viewers, there is no inconvenience that it cannot be used when trying to use, and for page operators, it is possible to efficiently present available affiliate targets. It becomes.

  Further, in the affiliate management server device of the present invention, the affiliate extraction unit includes a predetermined number or more of the affiliate targets set for the page based on the availability status acquired by the availability status acquisition unit. When it is determined that the affiliate target is not usable, it is preferable to provide the determination result to the page operator terminal device or the web server device.

  That is, when the number of affiliate targets that can be used is small and the number of affiliate targets that can be used is smaller than the number of displayed items, the affiliate target is not efficiently displayed because there are no affiliate targets to be displayed, although more can be displayed. Therefore, when it is determined that a predetermined number or more of affiliate targets are not available, the determination result is provided to the page operator terminal device or the web server device to prompt the page operator to set further affiliate targets. The page operator can efficiently present affiliate targets.

  In the affiliate management server device of the present invention, it is preferable that the affiliate tool providing means transmits the generated affiliate tool to the web server device so that the affiliate server can be mounted by the web server device.

  In this case, since the transmitted affiliate tool can be implemented by the web server device, the page operator can easily manage the affiliate tool without being aware of the actual code of the affiliate tool. Can be implemented and affiliated.

  Next, the affiliate management method of the present invention provides information on affiliate targets to be displayed on the page in response to a request for displaying a predetermined page transmitted from the page viewer terminal device via the network. Affiliate provision step is provided.

  Then, the affiliate management method of the present invention provides a plurality of affiliate targets corresponding to the page in response to a request from the page operator terminal device or web server device for setting an affiliate target to be displayed on the page. An affiliate setting page generation step for generating an affiliate setting page to be displayed on the page operator terminal device as a selectable candidate, and the generated affiliate setting page is transmitted to the page operator terminal device or the web server device Affiliate setting page providing step, an affiliate receiving step for receiving a predetermined number of affiliate targets selected from the plurality of affiliate targets in the page operator terminal device, and the affiliate target to be implemented on the page In response to a request from the page operator terminal device or web server device for generating an affiliate tool for display, the selected predetermined number of affiliate objects corresponding to the page and the selected predetermined Affiliate tool generation step for generating an affiliate tool having information on a predetermined number of display items to be displayed on the page among a number of affiliate targets, and the generated affiliate tool as the page operator terminal device or the web server Affiliate tool providing step to be transmitted to the device, and when the page is displayed on the page viewer terminal device, transmitted from the page viewer terminal device using the affiliate tool provided on the page. In response to requests coming Of the affiliate subject said selected, characterized in that a affiliate extracting the affiliate object satisfies a predetermined condition the display number of items, as an affiliate object to provide by the affiliate providing step.

  According to the affiliate management method of the present invention, as described with respect to the affiliate management server device of the present invention, the affiliate administrator setting page allows the page operator to select a desired affiliate from a plurality of affiliate targets corresponding to his / her page. The target can be easily set. Moreover, it is possible to easily obtain an affiliate tool for displaying the set affiliate target simply by transmitting a request. Further, every time the page viewer browses the page, affiliate targets for the number of display conditions satisfying the predetermined condition are extracted from the set affiliate targets, and thus the affiliate targets are dynamically provided to the page. Therefore, according to the present invention, when a page is viewed by a page viewer, an affiliate target that matches the intention of the page operator can be dynamically provided easily as an affiliate target to be displayed on the page. .

  Next, the affiliate management server program according to the present invention provides information on the affiliate target to be displayed on the page in response to a request for displaying the predetermined page transmitted from the page viewer terminal device via the network. Causes the computer to execute the affiliate providing process.

  Then, the affiliate management server program of the present invention selects a plurality of affiliate targets corresponding to the page in response to a request from the page operator terminal device or the web server device for setting the affiliate target to be displayed on the page. Affiliate setting page generation processing for generating an affiliate setting page to be displayed on the page operator terminal device as a selectable candidate, and the generated affiliate setting page are transmitted to the page operator terminal device or the web server device An affiliate setting page providing process, an affiliate receiving process for receiving a predetermined number of affiliate objects selected from the plurality of affiliate objects in the page operator terminal device, and the affiliate object to be implemented on the page In response to a request from the page operator terminal device or the web server device to generate an affiliate tool for performing, the selected predetermined number of affiliate objects corresponding to the page and the selected predetermined number Affiliate tool generation processing for generating an affiliate tool having information related to a predetermined display number to be displayed on the page among the affiliate objects of the page, and the generated affiliate tool to the page operator terminal device or the web server device Affiliate tool providing processing to be transmitted to the page viewer, and when the page is displayed on the page viewer terminal device, the page viewer terminal device transmits the page using the affiliate tool provided on the page. Upon request, the app provided on the page Using the affiliate tool, the affiliate setting information storage means is referred to, and the affiliate target corresponding to the number of displayed items satisfying a predetermined condition from the selected affiliate target for the page is provided by the affiliate providing process. It has the function to make the said computer perform the affiliate extraction process extracted as.

  According to the affiliate management server program of the present invention, it is possible to cause a computer to execute a process that can achieve the effects described with respect to the affiliate management server device of the present invention.

[First Embodiment]
1st Embodiment of the affiliate management server apparatus of this invention is described with reference to FIGS.

  First, referring to FIG. 1, an affiliate management server device 1 according to the first embodiment of the present invention is connected to a page viewer terminal device 2-k (k = 1, 2,... N) (n) via a network NW. Is an arbitrary natural number), page operator terminal device 3-k (k = 1, 2,... N), store operator terminal device 4-k (k = 1, 2,... N), and web server device 5. It is connected. Note that the number of connected page viewer terminal devices 2-k, page operator terminal devices 3-k, and store operator terminal devices 4-k are arbitrary. The affiliate management server device 1, the page viewer terminal device 2-k, the page operator terminal device 3-k, the store operator terminal device 4-k, and the web server device 5 constitute an affiliate system S.

  In this affiliate system S, a page operator can set and display a store product or service as an affiliate target on a page (see FIGS. 7 and 9 to be described later), and a page viewer can be displayed on the page operator's page. This is a system that allows a page operator to receive an affiliate reward when purchasing a store product or using a service via a displayed affiliate target.

  In this embodiment, the affiliate management server device 1 and the web server device 5 are operated by R company of the same manager. The web server device 5 operates a shopping site where a store operator can open a store and sell products. Further, the web server device 5 and the affiliate management server device 1 operate an affiliate service in which a store operator registers a product and a page operator can perform an affiliate. The web server device 5 and the affiliate management server device 1 may be operated by different managers. Further, the web server device 5 may operate a home page service that provides various functions for operating the home page to the page operator.

  The affiliate management server device 1, the web server device 5, the page viewer terminal device 2-k, the site operator terminal device 3-k, and the store operator terminal device 4-k are, for example, communication protocols via the network NW. In addition, data can be transmitted and received mutually using TCP / IP (Transmission Control Protocol / Internet Protocol) or the like. The network NW is constructed by, for example, the Internet, a dedicated communication line (for example, a CATV (Community Antenna Television) line), a mobile communication network (including a base station), a gateway, and the like.

  The page operator terminal device 3-k is a terminal device used by a page operator who operates a web page such as a home page or a blog. In this embodiment, the page operator registers with a predetermined homepage service and operates the homepage using the function provided by this service. In addition, the page operator registers with an affiliate service operated by R company, uses the function provided by this service, sets and displays an affiliate target on the blog, and receives an affiliate reward.

  The store operator terminal device 4-k is a terminal device used by a store operator who operates a store site that sells products. In the present embodiment, the store operator operates the store site by registering in a shopping site operated by company R and opening a store on this site. In addition, the store operator registers products to be sold as affiliates provided by the affiliate service in the affiliate service operated by the company R. In the present embodiment, it is assumed that when the store operator opens a store on the shopping site of R company, all products sold by the store operator are registered as affiliate targets.

  The page viewer terminal device 2-k is used by a page viewer who browses a home page operated by the page operator or a page of a store site operated by the store operator or purchases a product on the store site. Is a terminal device. In this embodiment, a page viewer registers as a member in a shopping site operated by R company, and purchases a product at a store site that opens a store on this site.

  For example, a personal computer in which a web browser application is installed can be applied to the page operator terminal device 3-k and the store operator terminal device 4-k. For example, a personal computer installed with a web browser application, a PDA (Personal Digital Assistant), an STB (Set Top Box), a mobile phone, or the like can be applied to the page viewer terminal device 2-k.

  The terminal devices 2-k, 3-k, 4-k themselves do not need to have a special function other than the web browser application and other general functions, and the web server device 5 does not have the terminal devices 2-k, 3 Various pages are displayed on the screens of the terminal devices 2-k, 3-k, 4-k via the web browser application of -k, 4-k, or from page viewers, page operators, store operators The affiliate system S is realized by acquiring the information input on these pages.

  The affiliate management server device 1 and the web server device 5 use the HTTP protocol, based on various data stored in response to requests transmitted from the terminal devices 2-k, 3-k, 4-k. It has a WWW (World Wide Web) server function for generating a page and transmitting the web page to the terminal devices 2-k, 3-k, 4-k.

  As a result, the web server device 5 provides the store operator's product page to the page viewer terminal device 2-k and displays it on the screen. In addition, the affiliate management server device 1 provides an affiliate management site for a page operator to manage affiliate settings. When the page operator logs in to the affiliate management site operated by the affiliate management server device 1, various pages including affiliate setting information of the page to be operated are provided from the affiliate management server device 1, and the page administrator terminal device 3- displayed on the browser of k. Through these pages, the page operator can manage the affiliate target of the page that he / she manages.

  Next, the configuration of the affiliate management server device 1 will be described with reference to FIG.

  The affiliate management server device 1 is connected to the network NW to control the communication state with the page viewer terminal device 2-k and the like, and the control unit 11 (CPU, ROM, RAM, An arithmetic processing circuit including an input / output circuit and the like, a storage unit 12 (for example, a hard disk drive) that stores various data and programs, and interface processing (reading and writing of data) between these units And an input / output interface unit 13. Further, the affiliate management server device 1 reads out data from a storage medium such as a flexible disk, a CD (Compact Disc), a DVD (Digital Versatile Disc), and the like, and records data on the storage medium. May be provided.

  Specifically, an affiliate database 23 in which information related to affiliate rewards given to page operators is stored in the storage unit 12.

  In the affiliate database 23, as shown in FIG. 3, specifically, the member ID of the page operator who is a member of the affiliate service, the click number of the affiliate target set on the page by the member, and the member's affiliate Sales information etc. are registered. More specifically, in the sales information, the number of sales, the sales amount, whether the sales amount is fixed or not, and the like are registered.

  Further, the storage unit 12 stores a page database in which information related to various types of pages provided from the affiliate management server device 1 to the page operator terminal device 3-k and displayed on the screen is stored. A keyword database or the like in which search words inputted from are stored is constructed. The search word is a keyword classified for each category.

  Further, the control unit 11 is provided with various functional configurations for realizing the functions of the affiliate management server device 1. These functions are realized by reading a program stored in advance in the ROM or the storage unit 12 of the control unit 11 of the affiliate management server apparatus 1 and executing it by the CPU of the control unit 11. This program includes the affiliate management server program of the present invention.

  More specifically, as shown in FIG. 2, the control unit 11 has a functional configuration on the page according to a request for displaying a page from the page viewer terminal device 2-k. Affiliate providing means 30 for providing information related to the affiliate target to be displayed is provided. Further, the control unit 11 includes a search word receiving unit 37, an affiliate setting page generating unit 31, an affiliate setting page providing unit 32, an affiliate receiving unit 33, an affiliate tool generating unit 34, and an affiliate tool providing unit. 35, an affiliate extraction means 36, and an availability status acquisition means 38 are provided.

  The search word receiving means 37 receives the search word transmitted from the page operator terminal device 3-k. Specifically, the search word is input or selected by the page operator on the keyword input / selection page 100 (see FIG. 6 described later) provided by the affiliate management server device 1.

The affiliate setting page generating means 31 corresponds to the search word received by the search word receiving means 37 in response to a request from the page operator terminal device 3-k for setting an affiliate target to be displayed on a predetermined page. Get multiple affiliate targets.
And the affiliate setting page 200 (refer FIG. 7 mentioned later) for displaying on the page operator terminal device 3-k as a selectable candidate this some affiliate target acquired is produced | generated. The affiliate setting page 200 will be described in detail later, but when the search word is transmitted from the page administrator who has logged in to the affiliate management site via the page administrator terminal device 3-k, the affiliate target corresponding to the search word is selected. It is displayed so that it can be specified by the page operator. Further, the affiliate setting page generating unit 31 can set the number of display items and the display type (details of the display type will be described later) for displaying a predetermined number of selected affiliate targets on the page. Is generated. Then, the affiliate setting page providing unit 32 transmits the generated affiliate setting page 300 to the page operator terminal device 3-k.

  The affiliate receiving means 33 is a predetermined number of affiliate targets selected from a plurality of affiliate targets in the page operator terminal device 3-k, and the number of displays and display to be displayed on the page among the selected predetermined number of affiliate targets. Accept type.

  The affiliate tool generation means 34 is for an affiliate to display an affiliate target corresponding to the page in response to a request from the page operator terminal device 3-k for generating an affiliate tool to be mounted on the page. Generate tools. The affiliate tool includes a selected predetermined number of affiliate objects received by the affiliate receiving means 33, a predetermined number of display items to be displayed on the page among the selected predetermined number of affiliate objects, and an affiliate on the page. It has the information regarding the display type at the time of displaying an object, and the information which specifies a page operator. Specifically, the affiliate tool is a code such as Java (registered trademark, the same applies hereinafter) Script or Flash for displaying the affiliate target on the page of the page operator. Then, the affiliate tool providing means 35 transmits the generated affiliate tool to the page operator terminal device 3-k.

  The affiliate extraction means 36, when displaying a page on the page viewer terminal device 2-k, is transmitted from the page viewer terminal device 2-k using the affiliate tool provided on the page. In response to the request, affiliate targets corresponding to the number of display conditions satisfying a predetermined condition are extracted from the affiliate targets selected for the page. In the present embodiment, as the predetermined condition, affiliate targets corresponding to the number of display items are randomly extracted from a predetermined number of selected affiliate targets. Note that as the predetermined condition, for example, affiliate targets for the number of display items may be extracted from a predetermined number of selected affiliate targets in a predetermined order.

  At this time, the availability status acquisition unit 38 acquires the availability status of the affiliate target. The availability status of the affiliate target refers to whether or not the affiliate target is available, that is, for example, whether or not there is a stock of the product that is the affiliate target. In the present embodiment, the availability status of the affiliate target is described as indicating whether or not the product that is the affiliate target is in stock. However, the present invention is not limited to this, for example, within the sales deadline of the product that is the affiliate target. Or the like.

  Then, the affiliate extraction means 36 is based on the availability status acquired by the availability status acquisition means 38, and excludes affiliate targets that are determined not to be usable from the selected affiliate targets (that is, selected Affiliate targets that can be used are extracted as many affiliate targets as the number of displayed items. In addition, when it is determined that the affiliate extraction unit 36 is not available for a predetermined number of affiliate targets among the selected affiliate targets based on the availability status acquired by the availability status acquisition unit 38, The determination result is provided to the page operator terminal device 3-k.

  Then, the affiliate providing unit 30 extracts the information about the affiliate target displayed on the page by the affiliate extracting unit 36 in response to a request for displaying the page from the page viewer terminal device 2-k. Provide information about the affiliated audiences.

  Furthermore, the affiliate management server device 1 extracts, as a function, the affiliate target associated with the search word received by the search word receiving means 37 from the product sold by the store operator, and information about the extracted product. Means provided as a search result, means for managing the affiliate fee of the page operator based on the product purchase information transmitted from the web server device 5, and means for storing in the affiliate database 23 are provided.

  In the present embodiment, the number of display items can be set on the affiliate setting page 300 by the affiliate setting page generating unit 31, and the set number of display items is received by the affiliate receiving unit 35, and information on the display number (embodiment) In this case, the display size) is given to the affiliate tool, but this is not restrictive. For example, a predetermined fixed value is used as the number of displayed items, or the number of displayed items is calculated based on information held by the affiliate tool when the affiliate extracting unit 36 extracts the number of displayed items. In accordance with the size or the like, the page operator may be calculated by a web server device used for operating the home page.

  In the present embodiment, the display type can be set on the affiliate setting page 300 by the affiliate setting page generation unit 31, the set display type is received by the affiliate receiving unit 35, and information about the display type is used as an affiliate tool. However, it is not limited to this. For example, a predetermined display mode determined in advance may be used as the display type, and the affiliate receiving unit 35 may not receive the display type or allow the affiliate tool to have information regarding the display type.

  Next, the configuration of the web server device 5 will be described. Similarly to the affiliate management server device 1, the web server device 5 is connected to the network NW to control a communication state, a control unit that performs various arithmetic processes, and a storage unit that stores various data, programs, and the like. And an input / output interface unit that performs interface processing between these units.

  Specifically, a member information database 20 and a shopping database 21 are constructed in the storage unit of the web server device 5.

  In the member information database 20, information related to a page viewer who is a member of a shopping site operated by the web server device 5 is stored in association with a member ID for identifying the member (specifying the member). ing. Specifically, in the member information database 20, as shown in FIG. 4, for example, a member ID, a password for logging in, a member's name, postal code, address, telephone number, e-mail address, date of birth, Gender, credit card number, credit card expiration date, member nickname used in shopping site, etc. are registered. Since the e-mail address is associated with the member ID on a one-to-one basis, it can also be used as information for identifying the member instead of the member ID.

  In the shopping database 21, information related to products and services of the store operator opening a store on the shopping site operated by the web server device 5 is stored in association with the store ID for identifying the store operator. . Specifically, in the shopping database 21, as shown in FIG. 5, for example, a store ID, a URL for linking to a product page operated by the store operator, and a product sold at the store are specified. Merchandise ID, merchandise price, merchandise information, shipping information, and other information are registered. In the product information, advertising content such as text data and image data file reference information for generating an affiliate link of the product is registered.

  Further, the storage unit of the web server device 5 stores information on various types of pages that are provided from the web server device 5 to the terminal devices 2-k, 3-k, 4-k and displayed on the screen. There is a page database built. Specifically, for example, HTML data, voice data, text data, and the like constituting a web page are registered in the page database.

  In addition to the predetermined operating system, the storage unit of the web server device 5 uses the HTTP protocol in response to a request transmitted from the terminal devices 2-k, 3-k, 4-k. WWW server program for generating a web page based on various data stored in 12 and transmitting the web page to the terminal devices 2-k, 3-k, 4-k, and other web server device 5 Various programs for realizing the functions are stored.

  In the present embodiment, the member information database 20 and the shopping database 21 are provided in the same server device, but may be constructed in different server devices.

  The control unit of the web server device 5 includes various functional configurations for realizing the functions of the web server device 5.

  Specifically, an affiliate tool provided on the page is embedded in the control unit 11 as a functional configuration in response to a request for displaying a page from the page viewer terminal device 2-k. Page generating means for generating a page and page providing means for transmitting the generated page to the page viewer terminal device 2-k.

  In this embodiment, the affiliate management server device 1 and the web server device 5 are configured as separate server devices. For example, the function of the affiliate management server device 1 and the function of the web server device 5 are combined into one server device. May be implemented.

  Next, the page of the page provided (transmitted) to the page operator terminal device 3-k by the affiliate management server device 1 and the page of the page provided (transmitted) to the page viewer terminal device 2-k by the web server device 5 The configuration will be described with reference to FIGS. As a page provided to the page operator terminal device 3-k, for example, a keyword selection / input page 100 (FIG. 6) for acquiring an affiliate target candidate set on the page by the logged-in page operator, an affiliate Examples include an affiliate setting page 200 (FIG. 7) for generating an affiliate tool for selecting a target and setting the page, and an affiliate tool providing page 300 (FIG. 8) for providing an affiliate tool. . Moreover, as a page provided to page browser terminal device 2-k, the homepage 400 (FIG. 9) etc. which the affiliate target was displayed which a page viewer browses are mentioned, for example.

  Next, the page configuration of each page will be described. First, the page configuration of the keyword input / selection page 100 provided to the page operator terminal device 3-k will be described with reference to FIG. This keyword input / selection page 100 is displayed on the affiliate management page by the page operator who has logged in to the affiliate management site of the affiliate service operated by the affiliate management server device 1 via the page operator terminal device 3-k. This is displayed when a predetermined operation for setting an affiliate target on the user's page is performed.

  Referring to FIG. 6A, a keyword input / selection page 100 includes a pull-down menu 101 for selecting a keyword category, a keyword input area 102, a search button 103, and a recommended keyword display / selection area 104. It consists of and. In the recommended keyword selection / display area 104, a plurality of recommended keywords are displayed so that they can be selected by clicking.

  In the keyword input / selection page 100, when any search keyword is input in the keyword input area 102 and the search button 103 is clicked, or any of the recommended keywords in the recommended keyword display / selection area 104 If is selected by clicking, the affiliate setting page 200 is displayed in a separate window. Note that the content of the affiliate setting page may be displayed in a predetermined area of the affiliate management page instead of a separate window.

  As illustrated in FIG. 6B, when “designers” and “phone” are input as search keywords and the search button is clicked, an affiliate setting page 200 illustrated in FIG. 7 is displayed on the screen.

  When a category is selected in the category selection / display area 101 and the search button is clicked without inputting anything in the keyword input area 102, all affiliate targets classified into the selected category are candidates for the affiliate setting page. 200.

  Referring to FIG. 7, an affiliate setting page 200 includes a detailed search condition setting area 201, an affiliate target display / selection area 202 as a search result, a display type setting area 203, a display number setting area 204, and pasting information. It consists of an issue button 205 and a cancel button 206.

  The detailed search condition setting area 201 is provided with functions for changing / adding search conditions such as a search keyword, genre, and price range, and for narrowing down by specifying a genre.

  The affiliate target display / selection area 202 displays a list of a plurality of affiliate target products as search results. For example, in the image display example shown in FIG. 7, six products as search results with the search keyword “designers” and “phone” are displayed in a list. In the list display, for each affiliate product, there are provided a text and an image indicating the product, and a “Paste” button 207 for selecting whether to set (paste) the product on the page operator's page. Yes. For each affiliate product, when the “Paste” button 207 is clicked and selected, the size or color of the “Paste” button is changed so that the page operator can recognize that the selection has been made. Accordingly, the page operator can easily set an affiliate target that matches the intention of the page operator and wants to introduce on the operated page.

  In the display type setting area 203, one of “text and image”, “text only”, and “image only” can be selected from the pull-down menu as the display type (display mode when displaying the affiliate target on the page). .

  In the display number setting area 204, the display number can be selected from a pull-down menu. For example, in the image display example shown in FIG. 7, the page operator selects five products as the affiliate target, selects “image only” as the display type, and selects the number of display items as three.

  When the paste information issue button 205 is clicked, the affiliate tool for the selected affiliate is generated (paste information is issued), the affiliate setting page 200 is closed, and the affiliate tool provision page 300 is displayed. When the cancel button 206 is clicked, the affiliate tool is not generated, the affiliate setting page 200 is closed, and the affiliate management page is restored.

  If there are a large number of affiliate target products as search results, the list display can be confirmed by scrolling the affiliate target display / selection area 202.

  Next, the page configuration of the affiliate tool providing page 300 provided to the page operator terminal 3-k will be described with reference to FIG. This page is displayed when the pasting information issue button 205 is clicked on the affiliate setting page 200 by the page operator.

  The affiliate tool providing page 300 includes a source display area 301, a “copy source” button 302, and a “cancel” button 303.

  In the source display area 301, a specific code (affiliate tool) corresponding to the selected affiliate target for displaying the set number of products for display on a predetermined page is displayed. More specifically, the image size (width = 720 height = 250, etc.) for specifying the set display number, the URL (http://xxx.api.rakuten.co/) for accessing the affiliate management server 1 jp ...), information for specifying the selected products (item_id = A1, A2, A3, ... A10), and identification information for specifying the page operator (afid = abcd・ ・) Is included in affiliate tools.

  When the “copy source” button 302 is clicked, the specific code displayed in the source display area 301 is copied, and the page operator pastes the copied specific code into the page source, so that the affiliate tool can be used. Implemented on the page.

  When the “Cancel” button 300 is clicked, the affiliate tool providing page 300 is closed, and the affiliate management page is displayed again.

  Next, with reference to FIG. 9, the page structure of the homepage 400 provided to the page viewer terminal device 2-k will be described. This page is displayed when a page display request is transmitted from the page viewer terminal device 2-k by the page viewer.

  As shown in FIG. 9B, the home page 400 includes a main area 402 and a sub area 401. In the main area 402, “free field”, “purchase history”, “article 1”, and the like are displayed. In the sub-area 401, “profile” and “mail” are displayed, and “affiliate target” 403 is displayed.

  At this time, as shown in FIG. 9A, among the six products as search results displayed on the affiliate setting page 200 in FIG. 7, five products are selected by the page operator in FIG. ing. Then, from the selected five items, products corresponding to three display items are randomly extracted when a page display request is transmitted and displayed in the “affiliate target” 403. Thus, when the page viewer browses the page, the affiliate target is dynamically displayed (that is, the affiliate target changes every time the page is browsed).

  Next, the operation of the affiliate system S realized by the web server device 5 of the present embodiment will be described according to the flowcharts shown in FIGS. In the following description, the user A (page operator) uses the page operator terminal device 3-1, and the user B (page viewer / product purchaser) uses the page viewer terminal device 2-1. A case will be described as an example.

  First, the overall operation outline will be described. In the affiliate system S, an affiliate setting process is performed via the page operator terminal device 3-1. Moreover, a page display process is performed via the page viewer terminal device 2-1, and the product purchase process and the affiliate reward management process via the page viewer terminal device 2-1 are performed following the page display process. . These processes are executed at any time according to the request of the page operator and the page viewer.

  The affiliate setting process displays the keyword input / selection page 100 and the affiliate setting page 200 on the page operator terminal device 3-1 in response to a request from the page operator who has logged into the affiliate service, and is an affiliate target from the page operator. This is a process of accepting input of the display number and display type and providing an affiliate tool. This processing includes processing by the search word receiving means 37, the affiliate setting page generating means 31, the affiliate setting page providing means 32, the affiliate receiving means 33, the affiliate tool generating means 34, and the affiliate tool providing means 35.

  In the page display process, at the request of the page viewer, from the affiliate targets set by the page operator on the home page, the number of affiliate targets that can be displayed is randomly extracted, and this affiliate target is added. This is processing for displaying the home page 400 on the page viewer terminal device 2-1. This processing includes processing by the affiliate extraction means 36 and the availability status acquisition means 38.

  The product purchase process and the affiliate reward management process are performed in response to a request from the page viewer (product purchaser) who has logged into the shopping site and clicked the affiliate link of the home page 400 displayed on the page viewer terminal device 2-1. This is a process of displaying the product page of the store operator's store site on the page viewer terminal device 2-1 and performing a procedure for purchasing the product, and granting an affiliate reward to the page operator in accordance with the purchase of the product. .

  Next, each process will be described in detail. First, the affiliate setting process will be described with reference to the flowchart shown in FIG. This process is performed when a page operator who is logged in to an affiliate management site of an affiliate service operated by the affiliate management server device 1 is affiliated with a predetermined page operated by the page operator via the page operator terminal device 3-1. This operation is started when a predetermined operation for setting is performed.

  First, in the page operator terminal device 3-1, a display request for the keyword input / selection page 100 is transmitted to the affiliate management server device 1 (STEP 1). Next, the affiliate management server device 1 refers to the page database, generates the keyword input / selection page 100, and transmits it to the page operator terminal device 3-1 (STEP 2).

  Next, the page operator terminal device 3-1 receives the keyword input / selection page 100 transmitted from the affiliate management server device 1 and displays it on the screen as shown in FIG. 6 (STEP 3). Next, in the page operator terminal device 3-1, the input of the search word is accepted and transmitted to the affiliate management server device 1 (STEP 4).

  Next, the affiliate management server device 1 receives the search word transmitted from the page operator terminal device 3-1, and executes a search based on the search word. Specifically, the affiliate management server device 1 uses the keyword database and API (Applications Programming Interface) to refer to the shopping database 21 of the web server device 5 and extract a product (affiliate target) corresponding to the search word. Then, the product data of the extracted product is acquired (STEP 5). As product data, a product ID or a URL of a product page can be used. Next, the affiliate management server device 1 generates an affiliate setting page 200 including the search result and transmits it to the page operator terminal device 3-1 (STEP 6). Specifically, the affiliate management server device 1 generates data in which the member ID of the user A is embedded in the product data, and embeds this data and the “paste” button 207 in the affiliate setting page 200.

  Next, the page operator terminal device 3-1 receives the affiliate setting page 200 transmitted from the affiliate management server device 1 and displays it on the screen as shown in FIG. 7 (STEP 7). Next, in the page operator terminal device 3-1, the selection of the “Paste” button 207 on the affiliate setting page 200 and the setting of the display type and the number of display items are accepted and transmitted to the affiliate management server device 1 (STEP 8). . Thereby, a plurality of products that the page operator wants to introduce are accepted as affiliate targets.

  Next, the affiliate management server device 1 accepts the selected product, display type, and display number data transmitted from the page operator terminal device 3-1. Then, the affiliate management server device 1 issues a specific code in which the URL of the affiliate management server device 1, the product data of the selected product, information on the display type and the number of display items, and the user A ID are embedded as an affiliate tool. (STEP 9).

  Next, the affiliate management server device 1 generates an affiliate tool providing page 300 including an affiliate tool and transmits it to the page operator terminal device 3-1 (STEP 10).

  Next, the affiliate tool providing page 300 (FIG. 8) is displayed on the page operator terminal device 3-1 (STEP 11). Next, the “copy source” button 302 is clicked by the page operator and the input is accepted (STEP 12). As a result, the affiliate tool (specific code) is copied in the page operator terminal device 3-1. Then, by pasting the copied specific code on the source of the home page 400, an affiliate tool for displaying the affiliate target on the home page is implemented. Thus, the affiliate setting process is completed.

  Next, page display processing will be described with reference to the flowchart shown in FIG.

  First, in the page viewer terminal device 2-1, a predetermined page is accessed by the page viewer, and a page display request is transmitted to the web server device 5 (STEP 21).

  Next, in the web server device 5, the page display request transmitted from the page viewer terminal device 2-1 is accepted, a homepage is generated with reference to the page database, and transmitted to the page viewer terminal device 2-1. (STEP 22). At this time, an affiliate tool is mounted on the generated home page.

  Next, the page viewer terminal device 2-1 receives the home page transmitted from the web server device 5, and based on the affiliate tool (specific code) embedded in a part of this page, the affiliate management server A request for product information associated with product data embedded in the affiliate tool as an affiliate target is transmitted to the device 1 (STEP 23).

  Next, the affiliate management server device 1 refers to the shopping database 21 using the API for the requested product, and acquires information on all the products (STEP 24).

  Next, the affiliate management server device 1 excludes information on products that are not in stock from the acquired product information using the product inventory information (STEP 25).

  Next, the affiliate management server device 1 randomly extracts products for the number of displayed items from the acquired products, and transmits the extracted product information to the page viewer terminal device 2-1 as affiliate target data. (STEP 26). At the same time, the affiliate management server device 1 determines whether or not the number of products that are not in stock excluded in STEP 25 (products that cannot be used) is equal to or greater than a predetermined number, and is equal to or greater than the predetermined number. In this case, information indicating that the number is greater than or equal to a predetermined number or information on a product that is not in stock is transmitted to the web server device 5 or the page operator terminal device 3-1. And based on this information, the page operator terminal device 3-1 is presented with a display that alerts the page operator about products that are not in stock.

  The processing when the number of products that are not in stock is equal to or greater than a predetermined number is not performed on the affiliate management server device 1 side, but is performed on the web server device side used by the page operator to operate the homepage. It may be. That is, in STEP 26, the affiliate management server device 1 does not determine whether or not the number of products that are not in stock is equal to or greater than a predetermined number, and the page operator operates the home page for information on the acquired products. For transmission to the web server device or page operator terminal device 3-1. In this case, for example, in the web server device used by the page operator to operate the home page, the number of products requested to the affiliate management server device 1 in STEP 23 and the affiliate management server device 1 as affiliate target data in STEP 26 Is compared with the number of products sent, it is determined whether or not the number of products out of stock is greater than or equal to a predetermined number.

  Next, the page viewer terminal device 2-1 receives the affiliate target data transmitted from the affiliate management server device 1, and the home page 400 in which this affiliate target data is embedded as an affiliate link is displayed as shown in FIG. (STEP 27). Thus, the page display process is completed. Thereby, every time the home page 400 is browsed, the affiliate target is randomly extracted, and the home page 400 to which the affiliate target is added is displayed.

  Next, merchandise purchase / affiliate reward management processing will be described with reference to the flowchart shown in FIG. This processing is continued when the homepage 400 is displayed on the screen of the page viewer terminal device 2-1 in the above-described page display processing.

  First, in the page viewer terminal device 2-1, an affiliate link on the home page 400 is clicked by the page viewer, and a click signal is transmitted to the web server device 5 (STEP 41).

  Next, in the web server device 5, the link click history is put in a cookie and transmitted to the page viewer terminal device 2-1, and redirected to the URL destination of the corresponding affiliate link (link destination page is viewed by the redirect function) To the user terminal device 2-1) (STEP 42). Specifically, the link click history includes the affiliate target data and information for identifying the page operator (user A) (for example, the member ID of user A). In addition, this link click history is valid (saves) for a predetermined period (for example, 30 days).

  Next, the cookie is stored in the page viewer terminal device 2-1 (STEP 43). Next, the page viewer terminal device 2-1 recognizes the information transmitted from the web server device 5 and performs an operation of reading the redirect destination URL (the URL of the store operator's product page). The operator's product page is displayed on the screen (STEP 44).

  Next, in the page viewer terminal device 2-1, the page viewer performs an operation of putting the product into the shopping cart, the operation is accepted, and a cookie is transmitted (STEP 45). Next, the cookie information is updated in the web server device 5 and transmitted to the page viewer terminal device 2-1 (STEP 46). Thereby, the product put in the shopping cart is held. Next, the cookie transmitted from the web server device 5 is stored in the page viewer terminal device 2-1 (STEP 47). Next, in the page viewer terminal device 2-1, an operation for purchasing a product is performed by the page viewer, the operation is accepted, and a cookie is transmitted (STEP 48). Next, the cookie information transmitted from the page viewer terminal device 2-1 is confirmed in the web server device 5, and the purchase procedure for the product put in the shopping cart is executed (STEP 49).

  Next, in STEP 50, the web server device 5 confirms whether or not there is a link click history in the cookie of the user B. Then, in the web server device 5, when there is a link click history including information indicating the user A, a reward processing request is transmitted to the affiliate management server device 1. The affiliate management server device 1 receives the request and executes a process of granting reward points to the user A. Specifically, the process of assigning reward points is a process of calculating an affiliate reward based on the price of the purchased product and the like, and storing the affiliate reward in the affiliate database 23 in the record of the page operator. In the present embodiment, the affiliate reward is given as a point (reward point) that can be used when a page operator purchases a product on a shopping site of R company. At this time, the reward point is in an unconfirmed state, and the reward point is determined when a predetermined condition is satisfied. For example, in a predetermined cycle (for example, once a day), processing for determining reward points is performed when the purchase of a product is confirmed. Furthermore, a process is performed in which predetermined reward points are given to the page operator as points that can be actually used in a predetermined cycle (for example, every month). Then, in the web server device 5, a cookie with the link click history deleted is transmitted to the page viewer terminal device 2-1.

  Next, the page browser terminal device 2-1 receives and stores the cookie transmitted from the web server device 5 (STEP 51). Thus, the product purchase / affiliate reward management process is completed.

Through the above processes, multiple affiliate targets that match the page operator's intention are easily set on the page operator's page, and when the page viewer browses the page, the affiliate target can be dynamically and easily set Can be displayed.
[Second Embodiment]
Next, a second embodiment of the affiliate management server device of the present invention will be described with reference to FIGS. This embodiment is different from the first embodiment only in that the blog database 22 is constructed in the web server device 5 and the blog service is operated by the web server device 5 and the configuration relating to the affiliate tool providing means 35. To do. In the following description, the same components as those in the first embodiment are denoted by the same reference numerals and description thereof is omitted.

  In the present embodiment, the R company operates a blog service that provides various functions for managing a blog to a page operator together with a shopping site by the web server device 5. In addition, the page operator registers with the blog service operated by the company R and operates the blog using the functions provided by this service. Specifically, when the page operator logs in to the blog management site operated by the web server device 5, various pages including page information of the operated blog are provided from the web server device 5, and the page administrator terminal device Displayed on a 3-k browser. Through these pages, the page operator can perform management such as registering, changing, and confirming the pages of the site operated by the page operator. The page viewer browses a blog operated by the page operator.

  Referring to FIG. 13, a blog database 22 is constructed in the web server device 5 of the present embodiment. The blog database 22 identifies the member together with information on the page operator who is a member of the blog service operated by the web server device 5 and information on the blog page operated by the page operator (identifies the member). ) Is stored in association with the member ID. Specifically, in the blog database 22, as shown in FIG. 14, for example, a member ID, a nickname used in the blog service, a blog name (entire blog), a blog description (entire), a blog category ( All), blog diary article information, member blog site profile, blog design.

  The article information is information registered for each article included in the blog diary. Specifically, each article was written against the article category, article title, article tag, article body, article image, article trackback, and article Information such as comments is registered.

  In the present embodiment, the member information database 20, the shopping database 21, and the blog database 22 are provided in the same server device, but may be constructed in different server devices.

  Further, the affiliate tool providing means 35 of the affiliate management server device 1 according to the present embodiment provides the generated affiliate tool so that the web server device 5 can mount it.

  The web server device 5 of the present embodiment has, as its function, means for generating a blog management page 600 for displaying the provided affiliate tool on the page operator terminal device 3-k, and the blog management page 600 And a means for mounting the affiliate tool on a predetermined page of the blog by performing a predetermined operation.

  Next, a page provided (transmitted) to the page operator terminal device 3-k by the affiliate management server device 1 and a page provided (transmitted) to the page operator terminal device 3-k by the web server device 5 The configuration will be described with reference to FIGS. 15 and 16. The present embodiment is different from the first embodiment in the affiliate setting page 500 (FIG. 15) for selecting an affiliate target and setting it as a page. Further, in this embodiment, the affiliate tool providing page is not transmitted, and instead, the blog management page 600 (FIG. 16) is transmitted by the web server device 5.

  Next, the page configuration of each page will be described. First, the page configuration of the affiliate setting page 500 provided to the page operator terminal device 3-k will be described with reference to FIG. As illustrated in FIG. 6B of the first embodiment, this affiliate setting page 500 is displayed on the screen when “designers” and “telephone” are entered as search keywords and the search button is clicked.

  Referring to FIG. 15, the affiliate setting page 500 is similar to the affiliate setting page 200, a detailed search condition setting area 501, an affiliate target display / selection area 502 that is a search result, a display type setting area 503, and a display A number setting area 504 and a cancel button 506 are configured. Further, in the affiliate setting page 500, a “Paste to Blog” button 505 is provided instead of the “Paste Information Issue” button 205.

  When the “Paste to Blog” button 505 is clicked, the affiliate tool for the selected affiliate is generated (pasting information is issued), the affiliate setting page 500 is closed, and the web server device 5 manages the blog in a separate window. A page 600 is displayed. In the blog management page 600, the generated affiliate tool (specific code) is embedded. Others are the same as the affiliate setting page 200.

  Next, with reference to FIG. 16, the page structure of the blog management page 600 provided to the page operator terminal device 3-k will be described. Note that the example of FIG. 16 shows a screen display example for setting an affiliate target for a blog on the blog management page 600.

  As shown in FIG. 16, a blog management page 600 has a menu display area 601 for selecting items such as blog management and page settings, and a management for managing and setting items selected in the menu display area 601. -It consists of a setting area 602. In the example of FIG. 16, the “diary / article post management” and “write to diary / article” items in the menu display area 601 are selected, and content for writing an article on a predetermined page of the blog in the management / setting area 602 Is displayed. In this content, the management / setting area 602 includes a calendar 603 for displaying / setting the date for writing the article, a writing area 604 for writing the contents of the article set on the calendar 603, and a registration button 606. ing. In the writing area 604, an editor 605 showing the source code such as the contents of the article is displayed.

  At this time, the generated affiliate tool (specific code) is automatically displayed in the editor 605. Specifically, the affiliate tool includes, for example, a code that specifies product data (for example, product ID or product page URL) of the products A1 to A10 selected as the affiliate target. In addition, in the affiliate tool, information related to the number of display items when displaying these affiliate targets on the page (for example, the size of the display area on the page, the presence or absence of scrolling, etc.) and the information related to the display type are specified. The code is included. The affiliate tool includes a code for specifying the URL of the affiliate management server device 1 and a code for specifying the page operator ID. When the registration button 606 is clicked, the specific code is embedded in the source of a predetermined page of the blog, and the affiliate tool is mounted on the page.

  As described above, by clicking the “Paste to Blog” button 505 on the affiliate setting page 500, the affiliate tool is generated and transmitted, and the blog management page 600 is automatically started. When the registration button 606 is clicked on the blog management page 600, the transmitted affiliate tool is automatically installed by the web server device 5. Therefore, the page operator can easily implement the affiliate by implementing it on the page that operates the affiliate tool without being aware of the actual code of the affiliate tool.

  Next, the operation of the affiliate system S realized by the affiliate management server device 1 of the present embodiment will be described with reference to the flowchart shown in FIG. The operation of the affiliate system S of the present embodiment is different from the first embodiment only in the affiliate setting process. Below, description is abbreviate | omitted about the same operation | movement as 1st Embodiment.

  In the affiliate setting process of the present embodiment, when providing an affiliate tool, instead of displaying the affiliate tool providing page 300 on the page operator terminal device 1, the “Paste to Blog” button 505 is displayed on the affiliate setting page 500. By clicking, the blog management page 600 is automatically started, and an affiliate tool is automatically pasted (implemented) in the blog management page 600.

  This affiliate setting process will be described with reference to the flowchart shown in FIG. Note that the processing of STEPs 61 to 66 is the same as the processing of STEPs 1 to 5 of the first embodiment.

  In STEP 67, the affiliate management server device 1 generates an affiliate setting page 500 including the search result, and transmits it to the page operator terminal device 3-1. Then, the page operator terminal device 3-1 receives the affiliate setting page 500 transmitted from the affiliate management server device 1 and displays it on the screen as shown in FIG. 15 (STEP 67).

  Next, in the page operator terminal device 3-1, the selection of the “Paste” button on the affiliate setting page 500 by the page operator and the setting of the display type and the number of display items are accepted (STEP 68). Next, in the page operator terminal device 3-1, the “paste to blog” button 505 is clicked by the page operator, and the input is accepted (STEP 69).

  Next, in the page operator terminal device 3-1, according to the code embedded in the “Paste to Blog” button 505, the information received in STEP 68 (the selected product, the display type, and the number of display items) is the affiliate management server. It is transmitted to the device 1 (STEP 70).

  Next, the affiliate management server device 1 accepts the selected product, display type, and number of display items transmitted from the page operator terminal device 3-1 in STEP 70 (STEP 71). Thereby, a plurality of products that the page operator wants to introduce are accepted as affiliate targets. Then, the affiliate management server device 1 accepts the URL of the affiliate management server device 1 as the affiliate tool based on the selected product, the display type, and the number of display items received in STEP 71, the product data of the selected product, A specific code (Java Script code) in which the information regarding the display type and the number of display items and the ID of the user A is embedded is issued and transmitted to the page operator terminal device 3-1 (STEP 72).

  Next, in the page operator terminal device 3-1, a separate window is launched in accordance with a code embedded in the “Paste to Blog” button 505 (for example, an Open Window code of Java script), and the web server device. 5, a display request for the blog management page 600 is transmitted (STEP 73). Then, the web server device 5 receives the page display request, and the blog management page 600 is generated and transmitted (STEP 74). In addition, the process of STEP73-74 is good also as what is performed before the process of STEP70-72.

  Next, the page operator terminal device 3-1 receives the affiliate tool transmitted in STEP 72 and the blog management page transmitted in STEP 74, and as shown in FIG. 16, the affiliate tool (in the affiliate management server device 1). The blog management page 600 in which the URL, the product data of the selected product, the information regarding the display type and the number of display items, and the Java Script code in which the ID of the user A is embedded is displayed (STEP 75).

  Next, in the page operator terminal device 3-1, the “register” button 606 is clicked by the page operator and the input is accepted (STEP 76). Next, page data of the blog page is received by the web server device 5 and stored in the blog database 22 (STEP 77). Thereby, an affiliate tool for displaying the affiliate target on the blog page is implemented. Thus, the affiliate setting process is completed. Other operations are the same as those in the first embodiment.

  Through the above processes, as in the first embodiment, a plurality of affiliate targets that match the intention of the page operator are easily set on the page operator's page, and the page viewer browses the page. Affiliate targets can be displayed dynamically and easily.

The system block diagram of the affiliate system by the affiliate management server apparatus which is 1st Embodiment of this invention. The functional block diagram which shows the structure of the affiliate management server apparatus of FIG. The figure which shows the information registered into the affiliate database of the affiliate management server apparatus of FIG. The figure which shows the information registered into the member information database of the web server apparatus of FIG. The figure which shows the information registered into the shopping database of the web server apparatus of FIG. The example of a screen display of the keyword input and selection page by the affiliate management server apparatus of FIG. The example of a screen display of the affiliate setting page by the affiliate management server apparatus of FIG. The example of a screen display of the tool provision page for affiliates by the affiliate management server apparatus of FIG. 3 is a screen display example of a home page by the web server device of FIG. The flowchart which shows the affiliate setting process by the affiliate management server apparatus of FIG. The flowchart which shows the page display process by the affiliate management server apparatus of FIG. The flowchart which shows the merchandise purchase and affiliate reward management processing by the affiliate management server apparatus of FIG. The system block diagram of the affiliate system by the affiliate management server apparatus which is 2nd Embodiment of this invention. The figure which shows the information registered into the blog database of the affiliate management server apparatus of FIG. 14 is a screen display example of an affiliate setting page by the affiliate management server device of FIG. 14 is a screen display example of a blog management page by the web server device of FIG. The flowchart which shows the affiliate setting process by the affiliate management server apparatus of FIG.

Explanation of symbols

  NW ... Network, S ... Affiliate system, 1 ... Affiliate server device, 2-k ... Page viewer terminal device, 3-k ... Page operator terminal device, 4-k ... Store operator terminal device, 5 ... Web server device DESCRIPTION OF SYMBOLS 10 ... Communication part, 11 ... Control part, 12 ... Memory | storage part, 13 ... Input / output interface part, 20 ... Member information database, 21 ... Shopping database, 22 ... Blog database, 23 ... Affiliate database, 30 ... Affiliate provision means, 31 ... Affiliate setting page generating means, 32 ... Affiliate setting page providing means, 33 ... Affiliate receiving means, 34 ... Affiliate tool generating means, 35 ... Affiliate tool providing means, 36 ... Affiliate extracting means, 37 ... Search word receiving means 38 available Status acquisition means.

Claims (9)

In response to a request for displaying a predetermined page from the page viewer terminal device connected to the page viewer terminal device and at least one of the page operator terminal device and the web server device via the network, An affiliate management server device comprising an affiliate providing means for providing information on affiliate targets to be displayed on a page,
In response to a request from the page operator terminal device or web server device for setting an affiliate target to be displayed on the page, the page operator terminal device as a candidate capable of selecting a plurality of affiliate targets corresponding to the page Affiliate setting page generation means for generating an affiliate setting page to be displayed on,
Affiliate setting page providing means for transmitting the generated affiliate setting page to the page operator terminal device or web server device;
Affiliate receiving means for receiving a predetermined number of affiliate targets selected from the plurality of affiliate targets in the page operator terminal device;
In response to a request from the page operator terminal device or the web server device for generating an affiliate tool for displaying the affiliate target to be implemented on the page, the selected predetermined number corresponding to the page Affiliate tool generating means for generating an affiliate tool having information on an affiliate target and a predetermined display number to be displayed on the page among the selected predetermined number of affiliate targets;
Affiliate tool providing means for transmitting the generated affiliate tool to the page operator terminal device or web server device;
When the page is displayed on the page viewer terminal device, the selection is performed on the page in response to a request transmitted from the page viewer terminal device using the affiliate tool provided on the page. An affiliate management server device comprising: affiliate extraction means for extracting as many affiliate targets as the affiliate target provided by the affiliate providing means from among the affiliate targets that have been displayed, the number of affiliate targets that satisfy a predetermined condition. The affiliate management server device according to claim 1,
The affiliate management server device is characterized in that the affiliate extraction unit randomly extracts the affiliate targets for the number of displayed items from the selected predetermined number of affiliate targets as the predetermined condition. In the affiliate management server device according to claim 1 or 2,
The affiliate setting page generation means generates an affiliate setting page so that the display number can be set,
The affiliate receiving unit receives the display number set in the page operator terminal device, and is an affiliate management server device. In the affiliate management server apparatus in any one of Claims 1-3,
Search word reception means for receiving a search word transmitted from the page operator terminal device,
The affiliate setting page generation means causes the page operator terminal device to display a plurality of affiliate targets that can be selected in correspondence with the search word received by the search word reception means. . In the affiliate management server apparatus in any one of Claims 1-4,
Comprising availability status acquisition means for acquiring the availability status of the affiliate target;
The affiliate extraction unit determines whether the affiliate target set for the page is available based on the availability status acquired by the availability status acquisition unit, and uses the affiliate status from the affiliate target. An affiliate management server device characterized by extracting affiliate targets for the number of displayed items from affiliate targets excluding affiliate targets determined to be impossible. In the affiliate management server device according to claim 5,
When the affiliate extraction unit determines that the affiliate target set for the page is not usable for a predetermined number or more of the affiliate targets based on the availability status acquired by the availability status acquisition unit. An affiliate management server device that provides the determination result to the page operator terminal device or the web server device. In the affiliate management server apparatus in any one of Claims 1-6,
The affiliate tool providing means transmits the generated affiliate tool to the web server device so that the affiliate server can be implemented by the web server device. An affiliate management method comprising an affiliate providing step of providing information on affiliate targets to be displayed on a page in response to a request for displaying a predetermined page transmitted from a page viewer terminal device via a network. And
In response to a request from the page operator terminal device or web server device for setting an affiliate target to be displayed on the page, the page operator terminal as a candidate that can select a plurality of the affiliate targets corresponding to the page Affiliate setting page generation step for generating an affiliate setting page to be displayed on the device;
An affiliate setting page providing step of transmitting the generated affiliate setting page to the page operator terminal device or the web server device;
An affiliate reception step for receiving a predetermined number of affiliate targets selected from the plurality of affiliate targets in the page operator terminal device;
In response to a request from the page operator terminal device or the web server device for generating an affiliate tool for displaying the affiliate target to be implemented on the page, the selected predetermined number corresponding to the page Affiliate tool generation step for generating an affiliate tool having information on an affiliate target and a predetermined display number to be displayed on the page among the selected predetermined number of affiliate targets;
Affiliate tool providing step of transmitting the generated affiliate tool to the page operator terminal device or the web server device;
When the page is displayed on the page viewer terminal device, the selection is performed on the page in response to a request transmitted from the page viewer terminal device using the affiliate tool provided on the page. An affiliate management method comprising: an affiliate extraction step of extracting as many affiliate targets as the affiliate target provided by the affiliate providing step from among the affiliate targets that have been displayed, the number of affiliate targets that satisfy a predetermined condition. An affiliate that causes a computer to execute an affiliate providing process for providing information related to an affiliate target displayed on the page in response to a request for displaying a predetermined page transmitted from the page viewer terminal device via the network A management server program,
In response to a request from the page operator terminal device or web server device for setting an affiliate target to be displayed on the page, the page operator terminal device as a candidate capable of selecting a plurality of affiliate targets corresponding to the page Affiliate setting page generation processing for generating an affiliate setting page to be displayed on
An affiliate setting page providing process for transmitting the generated affiliate setting page to the page operator terminal device or the web server device;
An affiliate receiving process for receiving a predetermined number of affiliate targets selected from the plurality of affiliate targets in the page operator terminal device;
In response to a request from the page operator terminal device or the web server device for generating an affiliate tool for displaying the affiliate target to be implemented on the page, the selected predetermined number corresponding to the page Affiliate tool generation processing for generating an affiliate tool having information on an affiliate target and a predetermined display number to be displayed on the page among the selected predetermined number of affiliate targets;
Affiliate tool providing processing for transmitting the generated affiliate tool to the page operator terminal device or the web server device;
When the page is displayed on the page viewer terminal device, the selection is performed on the page in response to a request transmitted from the page viewer terminal device using the affiliate tool provided on the page. Affiliate that has the function of causing the computer to execute an affiliate extraction process for extracting as many affiliate targets as the affiliate target provided by the affiliate providing process from the affiliate target that has been displayed to satisfy the predetermined number of display targets. Management server program.

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