JP2008125102A - Advertisement distribution device, advertisement distribution method, and advertisement distribution program - Google Patents

Abstract

An advertisement distribution apparatus that can easily set and update an advertisement to be inserted into a program and can easily acquire advertisement-related information.
An advertisement distribution apparatus that executes a campaign by distributing content to a viewer terminal of a viewer who has accessed a predetermined Web server, and identifies a target viewer to which the advertisement is to be distributed. Campaign content including a target condition for the user is generated, a content whose viewer attributes are stored in advance matches the target condition is selected, and the content is distributed to the viewer terminal.
[Selection] Figure 1

Description

  The present invention relates to an advertisement distribution device, an advertisement distribution method, and an advertisement distribution program.

  Conventionally, the system described in Japanese Patent Application Laid-Open No. 2001-024956 includes advertisement space prediction information for predicting the position of an advertisement space in broadcast radio waves, and selection criterion information for selecting an advertisement to be displayed in the advertisement space. There has been proposed a method for effectively utilizing the CM frame by the advertisement preparation signal.

However, the above-described conventional technology has the following problems.
(1) It is complicated and inefficient to correspond the advertisement selection reference information to the advertisement space in the program one by one.
(2) In the case of storage-type viewing, there is no mechanism for selecting an advertisement to be displayed according to the time viewed by the viewer, even though the stored program is viewed in a different time zone for each viewer.
(3) There is no mechanism for effective advertisement exposure while dynamically changing advertisement selection information by utilizing viewer's viewing history information.

Also, a service that stores and uses advertisement information and information necessary for a consumer provided by an information provider has been proposed by a broadcast method of stored information described in JP-A-2001-197381. Further, a mechanism for linking to the Web from advertisements by broadcasting including other systems has been proposed. However, there are the following problems in flexibly linking from advertisement broadcasting to a plurality of digital media such as the Web and mobile terminals.
(4) When changing the access destination linked from broadcasting, it is necessary to re-edit the broadcast advertisement itself.

  The present invention has been made in view of the above-described circumstances, and can easily implement setting and updating of an advertisement to be inserted into a program, and can easily acquire advertisement-related information, An object is to provide an advertisement distribution method and an advertisement distribution program.

  In order to solve the above-described problem, the present invention provides a program distribution system for distributing program content and advertisement content to be inserted into an advertisement replacement area in the program content to a viewer via a predetermined transmission path. , A program distribution device comprising a program distribution means for distributing the program content to the viewer, and an advertisement plan in which the advertisement content which is the substance of the advertisement and which advertisement content is inserted into which program is set for the viewer , And an advertisement distribution device including an advertisement distribution means for distributing a content replacement engine for inserting the advertisement content into the program content based on the advertisement plan, the program content, the advertisement content, the advertisement plan, and the content replacement engine Based on the viewer's instructions An advertisement insertion means for inserting the advertisement content selected based on the advertisement plan into an advertisement space set in advance in the program content by activating the content replacement engine, and the advertisement content inserted together with the program content A viewer terminal provided with a playback means for playing back the video.

  According to the present invention, in the program distribution system, the advertisement distribution device collects viewing history information in which a viewer's viewing history is recorded from the viewer terminal, and viewing history information collected by the collecting unit. And resetting means for resetting the advertisement plan.

  According to the present invention, in the program distribution system, the advertisement distribution device is configured to acquire information related to the advertisement content via the transmission path when an action is generated on the advertisement content on the viewer terminal side. Cross-media plan generation means for generating an access destination address and linking the access destination address to the advertisement content is provided.

  According to the present invention, in the program distribution system, the advertisement distribution apparatus includes a holding unit that holds the advertisement content based on an instruction from the viewer terminal side, and is based on an access from another viewer terminal. The advertisement content held in the holding means is distributed to the other viewer terminal.

  In order to solve the above-described problem, in the present invention, advertisement content to be inserted into an advertisement replacement area in program content distributed to a viewer terminal via a predetermined transmission path is displayed on the viewer. In an advertisement distribution apparatus that distributes to a terminal, an advertisement content that is an advertisement entity, an advertisement plan in which which advertisement content is inserted into which program is set in the viewer terminal, and a program based on the advertisement plan An advertisement distribution means for distributing a content replacement engine for inserting advertisement content into the content is provided.

  According to the present invention, in the advertisement distribution device, the advertisement is collected based on the collection means for collecting viewing history information in which the viewer's viewing history is recorded from the viewer terminal, and the viewing history information collected by the collection means. And resetting means for resetting the plan.

  In the present invention, in the advertisement distribution device, the advertisement distribution means is configured to acquire information related to the advertisement content via the transmission path when an action occurs on the viewer terminal side with respect to the advertisement content. And a cross media plan generating means for generating an access destination address and linking to the advertisement content.

  In order to solve the above-described problems, in the present invention, program content and advertising content to be inserted into an advertisement replacement area in the program content are received via a predetermined transmission path, and the program content and advertising content are received. In the viewer terminal that reproduces the program, the program content, the advertising content, the advertising plan in which which advertising content is inserted into which program, and the insertion of the advertising content into the program content based on the advertising plan Receiving means for receiving the content replacement engine, and the content replacement engine based on a viewer's instruction to activate the advertising content selected based on the advertising plan in advance for the program content. Advertisement insertion means for inserting into the program content and the program content Together, characterized by comprising a reproducing means for reproducing the inserted advertising content.

  In the present invention, in the viewer terminal, an action accepting unit that accepts an action by a user for the advertising content, an access unit that accesses an access destination address linked to the advertising content when an action occurs, And an information acquisition means for acquiring information from the access destination address.

  In the present invention, the viewer terminal is characterized by comprising storage means for temporarily storing the program content, the advertising content, the advertising plan, and the content replacement engine.

  In order to solve the above-described problems, in the present invention, an advertisement which is an entity of an advertisement is provided separately from the program content to a viewer terminal to which the program content is distributed via a predetermined transmission path. And causing the computer to execute a step of distributing content, an advertisement plan in which which advertisement content is inserted into which program, and a content replacement engine for inserting the advertisement content into the program content based on the advertisement plan Features.

  Further, in the present invention, in the advertisement distribution program, the step of collecting viewing history information in which the viewer's viewing history is recorded from the viewer terminal, and resetting the advertisement plan based on the collected viewing history information And causing the computer to execute the step of performing.

  In the present invention, in the advertisement distribution program, when an action occurs on the viewer terminal side with respect to the advertisement content, an access destination address for acquiring information related to the advertisement content is generated via the transmission path. And causing the computer to execute the step of performing.

  In order to solve the above-described problems, in the present invention, the program content, the advertisement content, the advertisement plan in which which advertisement content is inserted into which program, and the program content based on the advertisement plan are advertised. The advertisement content selected based on the advertisement plan by receiving the content replacement engine for inserting the content via a predetermined transmission path and activating the content replacement engine based on the instruction of the viewer Are inserted into an advertising space set in advance in the program content, and a step of reproducing the inserted advertising content together with the program content is executed by a computer.

  According to the present invention, in the program playback program, when an action by the user occurs on the advertisement content, a step of accessing an access destination address linked to the advertisement content, and the advertisement content from the access destination address And causing the computer to execute the step of acquiring information.

  In order to solve the above-described problems, the present invention provides a program distribution method for distributing program content to a viewer terminal via a predetermined transmission path, the program being distributed to the viewer terminal. Separately from the content, the advertising content that is the substance of the advertising, the advertising plan in which which advertising content is inserted into which program, and the content replacement for inserting the advertising content into the program content based on the advertising plan The engine is distributed to the viewer terminal.

  In the present invention, the program content is distributed to the viewer by the program distribution means of the program distribution device. In addition to the program content, the advertisement distribution means of the advertisement distribution apparatus may provide the viewer with the advertisement content that is the substance of the advertisement, the advertisement plan in which the advertisement content is set in which program, and A content replacement engine for inserting the advertising content into the program content based on the advertising plan is distributed. In the viewer terminal on the viewer side, the program content, the advertisement content, the advertisement plan, and the content replacement engine are temporarily stored in the storage means. Then, by activating the content replacement engine based on the viewer's instruction, the advertisement insertion means inserts the advertisement content selected based on the advertisement plan into the advertisement space preset in the program content. Then, the advertisement content inserted together with the program content is reproduced by the reproducing means. Therefore, it is possible to easily realize setting and updating of advertisements to be inserted into a program. A cross-media plan generating means generates an access destination address for acquiring information related to the advertising content via the transmission path when an action occurs on the advertising content on the viewer terminal side, and the access destination An address is linked to the advertising content. Therefore, it is possible to easily acquire advertisement related information.

  According to the present invention, there is provided an advertisement distribution apparatus for executing a campaign by distributing content to a viewer terminal of a viewer who has accessed a predetermined Web server, and the target viewer to which the advertisement is to be distributed is determined. A campaign content including a target condition for specifying is generated, a content whose viewer attribute is stored in advance matches the target condition is selected, and the content is distributed to the viewer terminal. .

  Further, in the present invention, the advertisement distribution device stores a response from the viewer to a campaign, and when the viewer's response is interrupted, the campaign distribution is based on the stored response content. The content is edited and distributed.

  According to the present invention, there is provided an advertisement distribution method for carrying out a campaign by distributing content to a viewer terminal of a viewer who has accessed a predetermined Web server, and the target viewer to which the advertisement is to be distributed is determined. A campaign content including a target condition for specifying is generated, a content whose viewer attribute is stored in advance matches the target condition is selected, and the content is distributed to the viewer terminal. .

  In the present invention, the advertisement distribution method stores a response from the viewer to a campaign, and when the viewer's response is interrupted in the middle, the campaign is based on the stored response content. The content is edited and redistributed.

  According to the present invention, there is provided an advertisement distribution program for executing a campaign by distributing content to a viewer terminal of a viewer who has accessed a predetermined Web server, and the target viewer to which the advertisement is to be distributed is determined. A campaign content including a target condition for specifying is generated, a content whose viewer attribute stored in advance matches the target condition is selected, and this computer distributes the content to the viewer terminal. It is characterized by making it.

  In the present invention, the advertisement distribution program stores a response from the viewer to a campaign, and when the response of the viewer is interrupted, the campaign is based on the stored response content. It is characterized by having a computer perform processing for editing and redistributing content.

  According to the present invention, the contents of the campaign questionnaire that matches the user's attributes are distributed to each individual, so that the questionnaire results can be efficiently collected. Even when the user interrupts the answer to the questionnaire, the customer status is stored, so that the answering work can be resumed from the point of interruption.

  According to the present invention, since the contents of the campaign questionnaire that matches the user's attributes are distributed to each individual, an effect that the questionnaire results can be efficiently collected can be obtained. Even when the user interrupts the answer to the questionnaire, the customer status is stored, so that the answering work can be resumed from the point of interruption.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.
A. Configuration of Embodiment FIG. 1 is a block diagram showing a configuration of a system according to an embodiment of the present invention. FIG. 2 is a conceptual diagram showing an example of a cross-media cooperation service using this system. In the figure, this system comprises an advertising agency 1, a program creator 2, an advertiser 3, a broadcasting station 4, a viewer 5, and a connection provider 6. The advertising agency 1 transmits the advertising information to the broadcasting station 4 through the transmission path 10 or a medium (not shown: CD, DVD, tape, etc.). Similarly, the program creator 2 also transmits a program to the broadcast station 4 via the transmission path 10 or a medium (not shown). The broadcast station 4 organizes programs and advertisements, and transmits them to the viewer 5 using a transmission path 11 such as satellite waves, terrestrial waves, and wires. The viewer 5 views programs and advertisements, and exchanges information with the broadcasting station 4, the advertising agency 1, and the advertiser 3 using the transmission path 12 via the connection provider 6 as necessary.

  In order for the advertising agency 1 to select (multiple selectable) advertisement contents composed of a single monomedia (advertising only for moving images) or a plurality of monomedia (such as moving images and explanatory text images) and to display the advertising content uniquely at the same time Target conditions (described later) are set. At that time, a list of mono media and an advertisement plate configured with target conditions for specifying a combination of mono media from the list are generated.

  Next, an advertisement plate is selected from a plurality of advertisement plates created in advance (multiple selections are possible), and at the same time, a placement condition for placing the advertisement plate during viewing is set. At that time, a list of advertisement plates and an advertisement plan configured with conditions for specifying advertisement plates from the list are generated. The advertising agency 1 selects which advertising content is inserted into the set advertising plan 20, the actual content 21 of the advertising content described in the advertising plan, and the content replacement area in the program (program content). The replacement content selection engine 22 that is a processing program is transmitted to the broadcast station 4.

  The broadcasting station 4 broadcasts to the viewer 5 a program (program content) 23 having a content replacement area (an area into which advertisement content is inserted) produced by itself or produced by the program creator 2. Are stored in the storage type receiver 5-1. Further, the advertisement plan 20, the advertisement content 21 and the replacement content selection engine 22 received from the advertisement agency 1 are stored in the storage type receiver 5-1 of the viewer 5.

  When the viewer 5 tries to view the program content 23 stored in advance, the replacement content selection engine 22 inserts the advertising content 21 into the content replacement area in the program content, and the advertising content 21 is displayed to the viewer 5. Is displayed. The advertisement content 21 has a link to a campaign or the like.

  When the viewer 5 selects the link attached to the inserted advertising content 21, the viewer 5 connects to the advertising gateway server 1-3 of the advertising agency 1 through the connection provider 6, and the campaign content is stored in the storage-type receiver 5. It is possible to acquire campaign information by being transmitted to -1.

  In addition, when the viewer 5 wants to access the campaign content of the advertisement he / she is interested in from the PC terminal 5-2 or the portable terminal 5-3, the viewer 5 advertises the advertisement content 21 displayed on the storage-type receiver 5-1. It can be registered as a favorite in the database of the agency 1. When the PC terminal 5-2 or the portable terminal 5-3 is connected to the advertisement gateway server 1-3 through the connection provider 6, the registered favorite advertisement list information is presented. When an advertisement is selected from the presented list, the campaign content is transmitted to the PC terminal 5-2 and the portable terminal 5-3 as in the case of the storage type receiver 5-1.

  As a result, not only a single advertisement is presented to the storage-type receiver 5-1 by broadcasting, but also an advertisement campaign to the PC terminal 5-2 and the portable terminal 5-3 using the Internet is possible. In other words, by planning advertising development by digital broadcasting and at the same time planning advertising campaigns for other digital media such as the Internet (hereinafter referred to as cross-media collaboration), advertiser 3 and consumer viewers It is possible to maximize the effect of communication with 5.

  Next, FIG. 3 is a conceptual diagram for explaining an advertisement replacement process in the storage type receiver 5-1 of the viewer 5. First, the program content 23-i (i = 1, 2,...) Stored from the browser of the storage type receiver 5-1 is selected (Sa1). Next, the replacement content selection engine 22 is called from the content replacement area described in the selected program content 23-i (Sa2).

  The replacement content selection engine 22 includes program information including detailed information on the program content such as the ID of the called program content 23-i, the advertisement plan 20, the receiver basic information 25, the viewer profile information 26, and the exposure log information 28. Is read (Sa3). When a time such as an advertisement period is set in the advertisement plan 20, the time when the program content 23-i is activated is also acquired.

  Here, FIGS. 4A to 4C are conceptual diagrams showing examples of the receiver basic information 25, the viewer profile information 26, and the exposure log information 28. FIG. The receiver basic information 25 includes an ID unique to the receiver, a member ID registered in the receiver, and a member password. The viewer profile information 26 includes member ID, telephone number, FAX number, address, postal code, contractor name, prefecture code, user ID, name, full name, nickname, gender, date of birth, age, and preference information. Consists of. The exposure log information 28 includes a fixed content ID, an advertisement content ID, an exposure date and time, the number of times, and a target condition (such as the age and gender of the viewer).

  The replacement content selection engine passes to the browser 30 the advertising content information including the advertising content ID of the advertising content 21-i to be inserted into the content replacement area of the program content 23-i based on the information read in the above step ( Sa4). The advertising content information includes the address of the advertising gateway required when the advertising content is linked to the cross media by a viewer action such as a click, and the ID information of the accumulated content that will be the portal of the cross media linkage accumulated later. Etc.

  The browser 30 displays the advertising content 21-i in the content replacement area of the program content 23-i based on the information received in the above step (Sa5). Next, the browser 30 connects to the advertisement gateway server 1-3 by an action such as a click on the advertisement content replaced by the viewer, and cooperates with the cross media (Sa6).

  In cooperation with cross media, it is assumed that additional information such as campaign information is acquired through two-way communication by connecting to a network such as the Internet using communication means. Prior to communication, a form in which communication is performed after displaying stored content that becomes a portal for cross-media cooperation stored in the storage area in advance is also possible. In addition, viewing history information of the viewer can be acquired by a bidirectional data collection device installed in the agency.

  Next, FIGS. 5A and 5B are conceptual diagrams for explaining the data structure of the advertisement plan. An advertisement plan is a selection method (which advertiser's advertisement) for deciding which advertisement plate group and which advertisement plate to select from among the corresponding advertisement plate group for the content replacement area (advertisement display area) of the program content 23 Is determined).

  The advertisement plan 20 includes an advertisement plan ID 20-1, an advertisement frame table 20-2, an advertisement plate ID 20-3, and an advertisement plate selection attribute 20-4. The advertisement frame table 20-2 includes (program content ID or program content category ID) or ((program content ID or program content category ID) and time information). The advertisement frame table 20-2 exists in each program content ID or program content category, and for setting which advertisement content is to be displayed in which time zone and in which period for which program content. Have. The time information consists of time designation (start date and time, end date and time are also acceptable). The fixed content category ID is an ID for grouping fixed content. Examples of categories include shopping, sports and stocks.

  The advertisement plate selection attribute 20-4 includes a method for selecting an advertisement plate and a display option. Ad plate selection methods include random selection to select ad plates on average, weight selection to select according to priority when selecting ad plates, and selection according to the specified order when selecting ad plates There is a sequential selection to do. In addition, as the display option, for example, an advertisement content or an advertisement plate that is always displayed in the initial display can be selected.

  Next, FIGS. 6A and 6B are conceptual diagrams for explaining the data structure of the advertisement plate. As shown in FIG. 6 (a), the advertisement plate uses a combination of moving images M1 to M4 and still images P1 to P4 (mono media combination) displayed in the content replacement area (advertisement display area) of the program content as a target condition. These are linked at 30 and arranged on a matrix. The target condition 30 is a rule for uniquely determining a combination of the moving images M1 to M4 and the still images P1 to P4.

  Examples of target conditions 30 include, for example, individual evaluation conditions, sex (male, female), age (10's, 20's, 30's ...), region (Hokkaido, Tohoku, Kanto ...), occupation (student, company) Member ...), marriage (unmarried, married), child (yes, no), preference (PC, TV, travel ...).

  As shown in FIG. 6B, the advertisement plate includes a combination 41 of header information 40, a target condition 30, and an advertisement content ID. The header information includes an advertisement plate ID and an advertiser ID. The target condition 30 is a message depending on the targeting method to be used. The combination of the advertisement content ID indicates a combination of a moving image and a still image corresponding to the target condition arranged on the matrix.

  Next, FIG. 7 is a flowchart for explaining the replanning of the advertisement plan by the viewing history information (exposure log information) analysis performed by the cross media planning apparatus 1-5. First, viewing history information is collected by the interactive data collection device 1-4 (step Sb1), and viewing history information corresponding to the advertisement plate registered in the advertisement plan is examined (step Sb2). Next, it is determined whether or not the audience rating for each time and target condition is smaller than the audience rating threshold set by the operator (step Sb3). If it is smaller than the viewing threshold, the set advertisement plate is reviewed (step Sb4), and an advertisement plan is set (step Sb6).

  On the other hand, if it is equal to or greater than the audience rating threshold value, it is determined whether or not to check the threshold value for other advertising plans (step Sb5). And when examining also about another advertisement plan, it returns to step Sb2 and repeats the process mentioned above. If no other advertisement plan is examined, an advertisement plan is set (step Sb6).

  In the above-described process, the audience rating of the replaced advertisement is analyzed using the usage history information collected by the interactive data collection device with respect to an existing statistical algorithm, etc. Move the advertising plate of a program with a low audience rating to a high program, or move the advertising plate to a program with a large number of target audiences where you want to display advertisements when the target result is different from the target audience . In other words, by adapting the present advertisement plate method and the present advertisement plan method to the existing statistical algorithm, it is possible to easily change the advertisement planning dynamically according to the audience rating by rearranging the advertisement plates. As the viewing history information, general audience rating information (for example, information provided by Video Research) can be used.

Next, FIG. 8 is a block diagram illustrating a specific process of the content replacement engine 22 and a logical configuration example of each function. First, program information is input to the replacement content selection engine 22 (step Sc1). Next, an advertisement plan is input to the replacement content selection engine 22 (step Sc2). Further, the receiver basic information is input to the replacement content selection engine 22 (step Sc3).
Also, the viewer profile is input to the replacement content selection engine 22 (step Sc4). Further, the exposure log information 28 is input to the replacement content selection engine 22 (step Sc5).

  Next, the replacement control unit 22-1 calls the advertisement plate selection unit 22-2 and selects an advertisement plate according to a processing flow (FIG. 9) described later (step Sc6). In addition, the replacement control unit 22-1 calls the target unit 22-3, targets the advertising content in accordance with the processing flow (FIG. 10) described later with respect to the selected advertising plate, and enters the content replacement area of the program content. The advertisement content ID to be inserted is selected (step Sc7).

  Next, the replacement control unit 22-1 generates and outputs advertisement content information based on the selected advertisement content ID (step Sc8). In addition, the replacement control unit 22-1 generates and outputs cross media information based on the selected advertisement content ID (step Sc9). Further, the replacement control unit 22-1 calls the exposure log information management unit 22-4, and updates the exposure log information 28 of the advertisement content displayed according to the processing flow (FIG. 11) described later (step Sc10).

  Next, FIG. 9 is a flowchart for explaining the processing of the advertisement plate selection unit 22-2. The advertisement plate selection unit 22-2 reads the advertisement plan 20 (step Sd1) and reads the activated fixed content ID or fixed content category ID (step Sd2). If time is set in the advertisement plan, the time information of the terminal is also read.

  Next, the corresponding advertisement space table is searched from the advertisement plan using the ID of the activated program content as a key (step Sd3). Further, an advertisement plate is selected according to the advertisement plate selection attribute for the advertisement plate set in the searched advertisement frame table (step Sd4). In order to avoid a case where an advertisement plate is not selected due to some error, it is possible to set an advertisement plate that is always displayed when an error occurs. Then, the advertisement plate ID is returned to the replacement control unit 22-1 (step Sd5).

  Next, FIG. 10 is a flowchart for explaining the processing of the target unit 22-3. The target unit 22-3 reads the advertisement plate selected by the advertisement plate selection unit 22-2 (step Se1), and reads the receiver basic information 25 (step Se2). Further, the viewer profile information 26 is read (step Se3), and the exposure log information 28 is read (step Se4).

  Next, a targeting condition is generated from the receiver basic information 25, the viewer profile information 26, and the exposure log information 28 (step Se5). The matching of targeting conditions and target conditions uses an existing targeting mechanism. It is assumed that the targeting condition matches the condition structure with the target condition 30 and is basically generated from the receiver basic information 25, the viewer profile information 26, and the exposure log information 28. The matching method may change depending on the targeting mechanism used.

Next, the advertising content ID is determined by matching the targeting conditions with the matching conditions set in the advertising plate (step Se6).
In order to avoid a case where the advertisement content ID is not selected due to some error, it is possible to set so that the advertisement content ID that is always displayed when an error occurs is displayed. Then, the advertising content ID is returned to the replacement control unit 22-1 (step Se7).

  Next, FIG. 11 is a flowchart for explaining processing of the exposure log information management unit 22-4. The exposure log information management unit 22-4 is activated by the activation request of the replacement control unit 22-1, and updates the exposure log 28 of the exposed replacement content (advertisement content) (step Sf1).

  Next, FIG. 12 is a block diagram showing an outline of a cross-media planning apparatus (see FIG. 1) for implementing advertisement access control from target advertisements and viewers. This cross media planning device is arranged in an advertising agency, and formulates an advertising plan in accordance with the intention of the advertiser. Here, it is assumed that the advertisement itself has been created in advance and stored in the digital advertisement content management database (DB) 1-6. The digital advertisement content management database 1-6 searches for an advertiser ID and a campaign content address using the advertiser ID as a key.

  The control unit 60 controls the advertisement plate generation unit 61, the advertisement plan generation unit 62, the cross media plan generation unit 63, the input device 50, the input / output processing control to the operator by the display device 51, and the broadcast content distribution device 1-1. The control of the advertisement plan setting and the cross media plan setting to the cross media management apparatus 1-2 is performed.

  The advertisement plate generation unit 61 generates, searches / refers to, and updates an advertisement plate. As shown in FIG. 13A, the advertisement plate is an advertisement moving image and a still image (BML + monomedia) arranged in a matrix and provided with target information and meta information (ID, etc.). The advertisement agency 1 arranges the advertisement to be displayed on the advertisement plate in accordance with the intention of the advertiser 3. The advertisement plate database 64 stores the advertisement plate generated by the advertisement plate generation unit 61.

  The advertisement plan generation unit 62 generates, searches / refers to, and updates an advertisement plan. As shown in FIG. 13B, the advertisement plan is one in which advertisement placement conditions (time, number of times, etc.) are given to a plurality of selected advertisement plates. The advertising agency 1 creates an advertising plate group to be displayed as an advertising plan in accordance with the intention of the advertiser 3.

  The cross media plan generation unit 63 generates, searches / refers to, and updates the cross media plan. The cross media plan generation unit 63 registers an access destination address (such as a URL) for acquiring information via the network when the viewer acts on the advertisement displayed on the storage-type receiver 5-1. .

  FIG. 14 is a flowchart for explaining the advertisement plate creation process by the advertisement plate generator 61. The advertisement content ID is searched from the digital advertisement content management database 1-6 using the advertiser ID as a key (step Sg1). Next, the attribute list of the advertisement content is displayed on the user interface (display device 51) using the searched advertisement content ID as a key (step Sg2).

  Next, a combination of advertisement contents to be displayed in the content replacement area as a replacement content is selected from items (advertisement content) such as moving images and still images displayed on the user interface (display device 51) (step Sg3). Then, as in the advertisement plate concept shown in FIG. 13A, a target condition is set for the selected combination of advertisement content (step Sg4). Next, it is determined whether or not a combination of advertisement contents is selected (step Sg5). When selecting a combination of advertisement contents, the process returns to step Sg3 and the above-described processing is repeated. On the other hand, when a combination of advertisement contents is not selected, an advertisement plate having a target condition corresponding to the generated advertisement content ID combination and a data structure as shown in FIG. 13B is generated (step Sg6).

  Next, FIG. 15 is a flowchart for explaining an advertisement plan creation process by the advertisement plan generation unit 65. First, an advertisement space table is displayed (step Sh1). Next, a list of advertisement plates stored from the advertisement plate database 64 is displayed, and the advertisement plates are arranged on the advertisement frame table (step Sh2). Next, it is further determined whether or not to select an advertisement plate (step Sh3). And when selecting an advertising plate, it returns to step Sh2 and repeats the process mentioned above.

  On the other hand, when no advertisement plate is further selected, the advertisement plate selection attribute shown in FIG. 13A is set (step Sh4). Next, it is determined whether or not a new advertisement space table is selected (step Sh5). And when selecting a new advertising space table, it returns to step Sh1 and repeats the process mentioned above. If a new advertisement space table is not selected, an advertisement plan shown in FIG. 13B is generated (step Sh6).

  Next, FIG. 16 is a flowchart for setting an access destination when a user action is performed on an advertisement. First, a list of sets of detailed information (actual content preview, title, advertiser name, etc.) of campaign content and location information (address such as URL) where the campaign content exists from the digital advertisement content database 1-6 is listed. (Step Si1). The campaign content includes, for example, digital broadcast data broadcast content (for example, BML file), Web content (for example, HTML file), mobile phone content (for example, CHTML file), and the like.

  Next, an advertisement content ID to be associated with the displayed campaign content is selected (step Si2). For the selection of the advertisement content ID, a combination of content IDs set in the advertisement plate ID can be selected. Next, the type of cross media is set (step Si3). Next, it is determined whether or not to set a campaign attribute (step Si4). The campaign attributes include settings based on viewer target conditions and viewer history.

  When setting the campaign attribute, the campaign attribute is set (step Si5), and the campaign plan shown in FIG. 17 is generated (step Si6). On the other hand, when the campaign attribute is not set, the campaign plan shown in FIG. 17 is directly generated (step Si6).

  The campaign plan includes an advertisement content ID, a type of cross media, a campaign period, campaign attributes, and an address of the campaign content. The types of cross media include storage-type receivers, PC terminals, and portable terminals. The campaign content address is an address indicating the location of the campaign content registered in the digital advertisement content database.

  The advertisement plan information and the cross media plan information set by the cross media planning apparatus 1-5 are shaped into a format that can be displayed by digital broadcasting by the broadcast content distribution apparatus 1-1 and transmitted to the broadcast station 4. Formats that can be displayed in digital broadcasting include information such as advertisement IDs and monomedia types of advertisements used by program contents (fixed contents) that are used in program contents and used by script engines. In addition, target information for advertisements used by program contents, which are used uniquely for program contents and used by script engines, and functions for controlling advertisements of program contents used in common by program contents as external files There is an extract, as well as path information to the advertising entity used by the program content, shared with the program content and used by the script engine, and the advertisement itself.

  Next, FIG. 18 is a flowchart showing an outline of processing until an advertisement is selected and displayed on the viewer terminal corresponding to data having a format that can be displayed by the digital broadcasting described above. First, the viewer selects program content (step Sj1). Next, the BML document of the viewing program content is loaded (step Sj2), and the “script engine” matching the advertisement pattern is read from the loaded program content (step Sj3).

Next, at the on-load event, “advertising parameters” and “target information” for the corresponding program content are read from the “script engine” (step Sj4). Next, an advertisement ID suitable for the viewing user is selected based on the “advertisement parameter”, “target information”, and “viewer preference information” (step Sj5).
Then, the “advertisement path” is read, the path to the advertisement of the selected advertisement ID is obtained (step Sj6), and the obtained path to the advertisement is set in the corresponding object tag of the program content (step Sj7). Then, the advertisement set by the browser is displayed (step Sj8).

  Next, FIG. 19 is a block diagram illustrating a system configuration example of cross-media cooperation. The cross media management device 1-2 includes a cross media management device control unit 85, an address resolution unit 80, a favorite management unit 81, a data collection unit 82, an address resolution database 83, and a customer management information database 84.

  The viewer moves to the link destination set in the advertisement content by moving the focus to the displayed advertisement content and selecting the advertisement content by a button operation from the input device such as the remote controller 71. Can do. In the link destination at this time, a connection address to the advertisement gateway server 1-3 for performing cross-media cooperation is described. Specify the content stored in the storage area at the link destination (assuming that service registration etc. is performed on the portal screen for cross-media collaboration, etc.) and connect to the advertising gateway server 1-3 via that screen Is also possible. That is, the first connection when performing cross-media cooperation using communication is always via the advertising gateway server 1-3.

  The advertisement gateway server 1-3 transmits a transmission path (public line, ADSL line, ISDN line, wireless line, etc.) from the viewer terminal (storage type receiver 5-1, PC terminal 5-2, portable terminal 5-3, etc.) 5 ) 12 through the connection provider 6, connected to the cross media management device 1-2, and has a role of returning the processing result of the cross media management device 1-2 to the viewer terminal 5. By managing the connection destination at the time of cross-media cooperation with one address of the advertising gateway server 1-3, it is possible to dynamically guide the access destination based on time and user information for a single advertisement, Cross-media cooperation is possible depending on the terminal that has been selected. At the same time as the advertisement is transmitted to the broadcasting station 4 by the broadcast content distribution apparatus 1-1, the URL information corresponding to the advertisement ID set in the cross media plan database is transmitted to the cross media management apparatus 1-2. It is set in the address resolution database 83.

  The favorite management unit 81 is used in order to simplify cross-media cooperation from the viewer terminal 5 other than the storage-type receiver such as the PC terminal 5-2 and the portable terminal 5-3. When there is a viewer's favorite display request from the advertisement gateway server 1-3, the favorite display content is generated from the advertisement content ID registered in the favorite from the customer management information database 8-4, and the advertisement gateway server 1-3 passes through the advertisement gateway server 1-3. To the viewer terminal 5. Favorite registration may be performed by the viewer's intention using the content for favorite registration or the like, but it is also possible to register automatically from the history of the advertisement content ID accessed by the viewer.

  The data collection unit 82 collects data when there is a request for sending action information to the campaign content such as a questionnaire from the campaign content displayed on the viewer terminal 5 to the advertising gateway server 1-3. Register in the management information database 8-4. In addition to the case where the data is transmitted from the viewer terminal 5, the data can be collected by the campaign content server 100 and received from the campaign content server 100 side.

  Next, FIG. 20 is a conceptual diagram showing the configuration of the address resolution database. FIG. 21 is a conceptual diagram showing a configuration example of the customer management information database 84. The customer management information database 84 manages the attribute information of the viewer and the history when the cross media cooperation is performed. When the viewer performs user registration on the portal screen for cross-media cooperation, personal ID, password, name, address, etc. are registered. Even if the user registration is not performed, if the function such as a cookie can be used in the viewer terminal 5, the history information can be created by giving a cookie ID for identifying the user.

  In the configuration described above, when the browser 70 mounted on the storage receiver 5-1 is connected to the advertisement gateway server 1-3, the advertisement gateway server 1-3 transmits cross-media cooperation information to the address resolution unit 80. (Sk1). The cross-media linkage information includes an advertisement content ID acted on by the viewer, a personal ID and password, and a cookie ID (there may be no personal ID, password, and cookie ID). The personal ID and password are IDs generated when the viewer first performs cross-media cooperation, and are generated by user registration or the like. If user registration is not performed, a cookie ID can be generated if the function of the viewer terminal is equipped with a cookie function.

  Next, the address resolution unit 80 determines a campaign content address where the corresponding campaign content exists based on the advertisement content ID, and transmits it to the storage-type receiver 5-1 via the advertisement gateway server 1-3 ( Sk2).

  Next, the browser 70 of the storage-type receiver 5-1 refers to the received campaign content address (Sk3).

  The browser 70 of the storage-type receiver 5-1 receives the campaign content from the campaign content server 100, and the viewer can participate in the campaign (Sk4).

  Further, in order to facilitate access from not only the storage-side receiver 5-1 but also a PC terminal or a portable terminal, advertisement content that the viewer is interested in is regarded as a favorite, and the favorite management of the cross media management device 1-2 is performed. It can be registered in the part 81 (Sk5).

  Moreover, it is also possible to receive action information from the viewer for the campaign content displayed on the browser 70 by the data collection unit 82 of the cross media management device 1-2 (Sk6).

  Next, FIG. 22 is a flowchart for explaining the processing of the cross media management apparatus control unit 85. The cross media management device control unit 85 waits for a cross media plan setting request (step Sm1), and determines whether or not there is a request (step Sm2). When the cross media management device controller 85 receives the cross media plan setting request generated by the cross media plan generator 63 in the cross media planning device 1-5, it registers the cross media plan in the address resolution database 83. (Step Sm3).

  Next, FIG. 23 is a flowchart for explaining the processing of the address resolution unit 80. First, the address resolution unit 80 waits for cross-media cooperation data (step Sn1) and determines whether or not it has been received (step Sn2). When the address resolution unit 80 receives the cross-media cooperation data transmitted from the viewer terminal 5 from the advertisement gateway server 1-3, the address resolution unit 80 searches using the advertisement content ID as a key (step Sn3), and whether the search is successful. Is determined (step Sn4).

  If the search is successful, the cross media type is searched for as a key (step Sn5), and it is determined whether the search is successful (step Sn6).

  If the search is successful, a search is made for a match within the campaign implementation period using the type of connection date and time as a key (step Sn7), and it is determined whether the search is successful (step Sn8).

  If the search is successful, the search is performed using the campaign attribute as a key (step Sn9), and it is determined whether the search is successful (step Sn10). The campaign attribute key is derived from the customer management information database 84 using a personal ID. When the key information does not exist in the customer management information database 84, a table in which no campaign attribute is set in the address resolution database 83 is searched.

  If the search is successful, the address of the cross media content is determined and transmitted to the viewer terminal 5 via the advertising gateway 1-3 (step Sn11).

  On the other hand, if any one of the above-described searches fails, the campaign-less information is determined, the address of the cross media content is determined, and is transmitted to the viewer terminal 5 via the advertising gateway 1-3 (step Sn12). .

  Unify the connection address when performing cross-media linkage from the advertising content with the address of the advertising gateway, and managing the campaign content address by the address resolution server as described above, reworking the advertising content to be broadcast, etc. In addition, dynamic access destination guidance based on time, user information, and the like can be made for a single advertisement, and detailed campaign development according to the connected terminal is possible.

  Next, FIG. 24 is a block diagram showing a system configuration for performing cross media cooperation from the PC terminal 5-2 and the portable terminal 5-3. Note that portions corresponding to those in FIG. 19 are denoted by the same reference numerals and description thereof is omitted.

  When the browser 72 mounted on the PC terminal 5-2 and the portable terminal 5-3 is connected to the advertisement gateway server 1-3, the advertisement gateway server 1-3 is connected to the PC terminal 5-2 and the portable terminal 5-3. On the other hand, a request for inputting a personal ID is made, and a personal ID (allowing password input) is received (Sp1).

  Next, a favorite registered from the customer management information database 84 is searched using the received personal ID as a key, a favorite display content is generated, and transmitted to the request source terminals 5-2 and 5-2 (Sp2).

  The viewer receives the advertisement content ID corresponding to the selected advertisement content, and transmits the cross media cooperation information to the address resolution server (Sp3).

  The address resolution unit 80 determines a campaign content address where the corresponding campaign content exists based on the advertisement content ID, and transmits the campaign content address to the PC terminal 5-2 and the portable terminal 5-3 via the advertisement gateway server 1-3. (Sp4).

The browser 72 of the PC terminal 5-2 or the portable terminal 5-3 refers to the received campaign content address (Sp5).
The browser 72 of the PC terminal 5-2 or the mobile terminal 5-3 receives the campaign content from the campaign content server 100, and the viewer can participate in the campaign (Sp6).

  Note that the action information from the viewer can be received by the cross media management device 1-2 for the campaign content displayed on the browser (Sp7).

  In the system configurations of FIGS. 19 and 24 described above, the campaign content server 100 has a configuration (inside the advertiser) that exists in the external network of the cross media management device 1-2. Is also possible.

Next, another embodiment will be described with reference to FIGS. In this embodiment, the configuration and operation of a campaign planning apparatus and a campaign server that plan a campaign and execute the campaign for general users will be described.
The campaign planning apparatus and the campaign server are managed and operated by the advertising agency 1. The campaign here refers to sales promotion activities for products and the like. FIG. 25 is a block diagram showing a configuration of the campaign planning device 1-7. As shown in this figure, the campaign planning device 1-7 includes a control unit 101 that controls processing, a campaign plate generation unit 102 that generates a campaign plate, and a display rule file generation unit 103 in which display rules are defined. An input device 50 such as a keyboard and a mouse and an output device 51 such as a display are connected. Further, a display rule file database 104 for storing display rule files (hereinafter referred to as a database), a campaign plate DB 105 for storing campaign plates, and a targeting master DB 106 for storing targeting information are provided.

  FIG. 26 is a block diagram showing a configuration of the campaign server 1-8. As shown in this figure, the campaign server 1-8 includes a replacement content selection engine including a replacement control unit 111 that replaces content, a common campaign content generation unit 112, a display rule selection unit 113, and a targeting unit 114. . In addition, a user ID storage unit 115 that stores a user ID, a viewer profile information DB 116 that stores a viewer profile, a digital content DB 117 that stores digital content, and a customer status storage unit 118 that stores customer status are provided. The campaign server 1-8 inputs the campaign plate 119 and the display rule 120 and outputs the campaign content 121. The campaign content 121 includes the transmission path 12, the connection provider 6, and the transmission path 11 shown in FIG. It reaches the viewer 5 through the network.

Next, the operation of the campaign planning apparatus 1-7 shown in FIG. 25 will be described with reference to FIGS. First, an operation in which the campaign plate generation unit 102 generates a campaign plate will be described with reference to FIG.
First, the control unit 101 instructs the campaign plate generation unit 102 to generate a campaign plate. In response, the campaign plate generation unit 102 searches the content ID from the digital advertisement content management DB 1-6 using the campaign ID as a key (step S11). Subsequently, the campaign plate generation unit 102 displays the content ID and content attributes (file name, category, comment, etc.) obtained by the search on the output device 51 (step S12).

  Next, the worker uses the input device 50 to select content to be set in the campaign plate from the attributes displayed on the output device 51 (step S13). As a result, for example, a combination of content IDs such as TV content (eBML content), HTML content, and mobile phone content can be combined. Subsequently, the operator sets the target condition by selecting the target condition stored in the targeting master DB 106 for the selected combination of contents (step S14). The target condition is a condition indicating what kind of attribute the campaign is to be performed on, for example, a condition such as a company employee whose age is 20 to 30 years.

Next, the campaign plate generation unit 102 displays a message as to whether or not to select a combination of contents on the output device 51, and obtains an answer (step S15). If this answer is Yes, the process returns to step S13 and is repeated.
On the other hand, when the answer is No, the campaign plate generation unit 102 determines whether character information content (question items for questionnaire, etc.) exists in the campaign (step S16). As a result, if character information exists, the corresponding character information content is selected (step S17). Thereby, a campaign plate having a data structure of targeting conditions corresponding to the generated combination of content IDs is generated (step S18). The campaign plate generated here is accumulated in the campaign plate DB 105. As shown in FIG. 29A, the campaign plate is a data group consisting of contents for each medium, character information, and header information of target conditions, and the substance of the data is generated by processing to be described later. is there.

Next, an operation in which the display rule file generation unit 103 generates a display rule file will be described with reference to FIG.
First, the control unit 101 instructs the display rule file generation unit 103 to generate a display rule file. In response to this, the display rule file generation unit 103 reads the previously generated campaign plate from the campaign plate DB 105 and displays a list of attribute information on the output device 51 (step S21). Subsequently, the operator selects a plurality of desired campaign plates from the displayed campaign plate list and sets them in the display rule file (step S22). This determines the combination of campaign plates.

  Next, the display rule file generation unit 103 displays a message as to whether or not to further select a combination of campaign plates on the output device 51, and obtains an answer (step S23). If this answer is Yes, the process returns to step S22 and is repeated. On the other hand, when the answer is No, the display rule generation unit 103 creates a display rule file having a combination of the selected campaign plates (step S24). As a result, a display rule file is generated, and this display rule file is stored in the display rule file DB 104. As shown in FIG. 29 (b), the display rule file is composed of header information of a plurality of campaign plate groups, and the substance of the data is generated by processing to be described later. This display rule file is delivered to the campaign server 1-8 together with the package folder (folder storing the substance of the data).

Next, an operation in which the common campaign content generation unit 112 generates common campaign content will be described with reference to FIG. Here, the common campaign content is a content entity generated for each campaign based on the display rule file.
First, the replacement control unit 111 instructs the common campaign content generation unit 112 to generate common campaign content. In response, the common campaign content generation unit 112 searches the display rule file DB 104 for the display rule file ID using the campaign ID as a search condition (step S31). Content (substance) is extracted from the digital content DB 117 using the package ID associated with the campaign plate in the display rule file obtained as a result of the search as a search condition (step S32). Then, the extracted content is registered in the designated folder (step S33).

  Next, the common campaign content generation unit 112 determines whether character information content (questionnaire) exists in the campaign plate (step S34), and if not, proceeds to step S37. On the other hand, if there is character information content, the corresponding character information content (substance) is selected from the digital content DB 117 (step S35), and this character information content is registered in the designated folder (step S36). Then, it is determined whether or not the campaign plate remains in the display rule file (step S37), and if it remains, the process returns to step S32 to repeat the process.

  Next, an operation in which the display rule selection unit 113 selects a display rule will be described with reference to FIG. First, the replacement control unit 111 instructs the display rule selection unit 113 to perform display rule selection. In response, the display rule selection unit 113 reads the display rule file from the display rule file DB 014 (step S41). Subsequently, the address of the web server (not shown) accessed by the user is analyzed, and the display rule ID is searched from the address of the accessed campaign site (step S42). The display rule file DB 104 has a table in which a display rule ID is defined for each campaign site address, and the display rule ID is obtained by referring to this table. Next, the display rule selection unit 113 notifies the replacement control unit 111 of the obtained display rule ID (step S43).

  Next, with reference to FIG. 32, an operation of the targeting unit 114 extracting a campaign plate that matches the user's condition will be described. First, the replacement control unit 111 passes the display rule ID notified from the display rule selection unit 113 to the targeting unit 114 and issues a campaign plate extraction instruction. In response, the targeting unit 114 reads the display rule ID and user ID information (steps S51 and S52). Subsequently, the targeting unit 114 reads the viewer profile information corresponding to the read user ID from the viewer profile information DB 116 (step S53).

  Next, the targeting unit 114 generates personal targeting conditions from the obtained viewer profile information (step S54). The personal targeting condition here relates to the profile read from the viewer profile information. For example, “sex: male, age: 20s, marriage: unmarried, child: none, preference: PC, TV, travel” Etc.

  Next, the targeting unit 114 performs matching between the obtained personal targeting condition and the target condition set in the display rule file, and determines a campaign plate ID (step S55). Matching here means that the target condition set in the display rule is the personal targeting condition (“gender: male, age: 20s, marriage: unmarried, child: none, preference: PC, TV, travel”) Select matching campaign plates. Subsequently, the targeting unit 114 notifies the replacement control unit 111 of the obtained campaign plate ID (step S56).

  Next, with reference to FIG. 33, an operation in which the replacement control unit 111 distributes campaign content will be described. First, based on the campaign plate ID notified from the targeting unit 114, the replacement control unit 111 specifies a folder in which content having this ID is stored. This folder is a storage location for the content generated by the common campaign content generation unit 112.

  Next, the replacement control unit 111 refers to the user agent (client type) when the viewer accesses the web server, and specifies the content to be distributed. In this example, content corresponding to the client type is selected from eBML content, HTML content, portable content,... Content.

  Next, the replacement control unit 111 determines whether there is a customer status of the viewer who intends to distribute the content (step S63). The customer status here indicates whether or not you have previously answered a questionnaire or the like of the same campaign. How many questions have you answered to a questionnaire with 10 questions? The client type is composed of information such as what. This is, for example, when you have answered up to 5 out of 10 questions using a mobile phone, but for some reason you stopped answering for some reason, and you want to answer the same questionnaire again on a personal computer at another opportunity By storing the contents answered in the past, it is possible to resume from the sixth question. Therefore, the questionnaire status is stored in the customer status storage unit 118 for each campaign and for each user.

  If the customer status does not exist as a result of the determination, the selected content is distributed to the viewer via the web server (step S66). On the other hand, when the customer status exists, the replacement control unit 111 reads the customer status associated with the corresponding viewer's profile from the customer status storage unit 118. Then, the replacement control unit 111 edits the content according to the read customer status (step S65). By this editing, the contents of the answers that have been answered in the past are embedded in the answer column of the question that has already been answered. Subsequently, the replacement control unit 111 distributes the edited content to the viewer via the web server (step S66).

  As described above, since the contents of the campaign questionnaire matching the user attributes are distributed to each individual, the questionnaire results can be efficiently collected. Even when the user interrupts the answer to the questionnaire, the customer status is stored, so that the answering work can be resumed from the point of interruption.

It is a block diagram which shows the structure of the system by embodiment of this invention. It is a conceptual diagram which shows the example of a service of cross media cooperation using this system. It is a conceptual diagram for demonstrating the replacement process of the advertisement in the storage type receiver 5-1 of the viewer 5. It is a conceptual diagram which shows the example of the receiver basic information 25, the viewer profile information 26, and the exposure log information 28. FIG. It is a conceptual diagram for demonstrating the data structure of an advertisement plan. It is a conceptual diagram for demonstrating the data structure of an advertisement plate. It is a flowchart for demonstrating re-planning of the advertisement plan by viewing history information (exposure log information) analysis performed by the cross media planning apparatus 1-5. It is a block diagram which shows the specific process of the content replacement engine 22, and the logic structural example of each function. It is a flowchart for demonstrating the process of the advertisement plate selection part 22-2. It is a flowchart for demonstrating the process of the target part 22-3. It is a flowchart for demonstrating the process of the exposure log information management part 22-4. It is a block diagram which shows the outline | summary of the cross media planning apparatus (refer FIG. 1) for implementing advertisement access control from a target advertisement and a viewer. It is a conceptual diagram which shows the relationship between an advertisement plate and an advertisement plan. It is a flowchart for demonstrating the advertisement plate creation process by the advertisement plate production | generation part 61. FIG. 10 is a flowchart for explaining an advertisement plan creation process by an advertisement plan generation unit 65. It is a flowchart for setting an access destination when a user action is performed on an advertisement. It is a conceptual diagram which shows the data structure of a campaign plan. It is a flowchart which shows the process outline | summary until the advertisement in the viewer terminal corresponding to the data which has the format which can be displayed by the digital broadcasting mentioned above is selected and displayed. It is a block diagram which shows the system configuration example of cross media cooperation. It is a conceptual diagram which shows the structure of an address resolution database. 4 is a conceptual diagram illustrating a configuration example of a customer management information database 84. FIG. 6 is a flowchart for explaining processing of a cross media management device control unit 85; 5 is a flowchart for explaining processing of an address resolution unit 80. It is a block diagram which shows the system configuration | structure which performs cross media cooperation from PC terminal 5-2 or portable terminal 5-3. It is a block diagram which shows the structure of other embodiment. It is a block diagram which shows the structure of other embodiment. It is a flowchart which shows operation | movement of the campaign plate production | generation part 102 shown in FIG. It is a flowchart which shows operation | movement of the display rule file production | generation part 103 shown in FIG. It is explanatory drawing which shows operation | movement of the campaign plate production | generation part 102 and the display rule file production | generation part 103 which are shown in FIG. It is a flowchart which shows operation | movement of the common campaign content production | generation part 112 shown in FIG. It is a flowchart which shows operation | movement of the display rule selection part 113 shown in FIG. It is a flowchart which shows operation | movement of the targeting part 114 shown in FIG. It is a flowchart which shows the operation | movement of the replacement control part 111 shown in FIG.

Explanation of symbols

  DESCRIPTION OF SYMBOLS 1 Advertising agency 1-1 Broadcast content delivery apparatus (advertisement delivery means, advertisement delivery apparatus) 1-2 Cross media management apparatus 1-3 Advertising gateway server 1-4 Bidirectional data collection apparatus (collection means) 1-5 Cross Media planning device 1-6 Digital advertisement content management database 1-7 Campaign planning device 1-8 Campaign server 2 Program creator 3 Advertiser 4 Broadcasting station (program distribution device) 5 Viewer 5-1 Storage type receiver (storage means, (Viewer terminal, receiving means, access means) 5-2 PC terminal 5-3 mobile terminal 20 advertising plan 21 advertising content 22 content replacement engine (advertising insertion means) 22-1 replacement control unit 22-2 advertising plate selection unit 22- 3 Targeting part 22 -4 Exposure Log Information Management Unit 23 Program Content 25 Receiver Basic Information 26 Viewer Profile Information 27 Exposure Log Information 30 Content Display Browser (Reproduction Unit, Information Acquisition Unit) 60 Control Unit 61 Advertising Plate Generation Unit 62 Advertising Plan Generation Unit (Resetting means) 63 Cross media plan generation section (cross media plan generation means) 80 Address resolution section 81 Favorite management section (holding means) 82 Data collection section 83 Address resolution database 84 Customer management information database 85 Cross media management apparatus control section DESCRIPTION OF SYMBOLS 100 Campaign content server 101 Control part 102 Campaign plate production | generation part 103 Display rule file production | generation part 104 Display rule file DB 105 Campaign plate DB 106 Targeting master DB 110 Replacement content selection engine 111 Replacement control unit 112 Common campaign content generation unit 113 Display rule selection unit 114 Targeting unit 115 User ID storage unit 116 Viewer profile information DB 117 Digital content DB 118 Customer status storage unit

Claims (6)

An advertisement distribution device that executes a campaign by distributing content to a viewer terminal of a viewer who has accessed a predetermined Web server,
A campaign content including a target condition for specifying a target audience to which the advertisement is to be distributed is generated, a content whose viewer attribute is stored in advance matches the target condition, and the content is selected as the content. An advertisement distribution device that distributes to a viewer terminal.   The advertisement distribution device stores a response from the viewer to the campaign, and when the viewer's response is interrupted, the campaign content is edited and distributed based on the stored response content. The advertisement distribution apparatus according to claim 1, wherein: An advertisement distribution method for carrying out a campaign by distributing content to a viewer terminal of a viewer who has accessed a predetermined web server,
A campaign content including a target condition for specifying a target audience to which the advertisement is to be distributed is generated, a content whose viewer attribute is stored in advance matches the target condition, and the content is selected as the content. An advertisement delivery method characterized by delivering to a viewer terminal.   In the advertisement distribution method, a response from the viewer to a campaign is stored, and when the viewer's response is interrupted in the middle, the campaign content is edited based on the stored response content and replayed. The advertisement distribution method according to claim 3, wherein distribution is performed. An advertisement distribution program for executing a campaign by distributing content to a viewer terminal of a viewer who has accessed a predetermined web server,
A campaign content including a target condition for specifying a target audience to which the advertisement is to be distributed is generated, a content whose viewer attribute is stored in advance matches the target condition, and the content is selected as the content. An advertisement distribution program for causing a computer to perform a process of distributing to a viewer terminal.   The advertisement distribution program stores a response from the viewer to the campaign, and when the viewer's response is interrupted, the campaign content is edited and re-executed based on the stored response content. 6. The advertisement distribution program according to claim 5, which causes a computer to perform distribution processing.

Images