JP2008176570A - Distribution system, word-of-mouth information management server, distribution server, user terminal, and distribution method - Google Patents

Abstract

[PROBLEMS] To clearly understand how much word-of-mouth information contributed to an advertisement, and to improve the credibility of word-of-mouth information.
Text content described by an information provider regarding an advertiser's store, a secondary affiliate ID, link information for accessing an advertiser server, and location information indicating the location of the advertiser's store. A word-of-mouth information management server 5 that manages the word-of-mouth information associated with each other, a distribution server 6 that distributes text content, secondary affiliator ID and link information corresponding to the current location of the user terminal 2 to the user terminal 2 based on the word-of-mouth information The user terminal 2 displays the text content and transmits the secondary affiliator ID to the advertiser server 8 when accessing the advertiser server 8 using the link information, and the word-of-mouth information management server 5 New word of mouth information is registered only when it is determined that new word of mouth information can be registered. To register.
[Selection] Figure 1

Description

  The present invention relates to a distribution system, a word-of-mouth information management server, a distribution server, a user terminal, and a distribution method used for advertisement distribution using a communication network (for example, the Internet).

  In recent years, advertisements using the Internet (hereinafter “Internet advertisements”) have attracted attention. The most widely used technique for Internet advertising is to place advertising content such as text, video data, and still image data including advertising content on a web page (hereinafter referred to as “medium page”) that serves as advertising media. There is a banner advertisement that links (jumps) to an advertiser's website (hereinafter referred to as “advertiser site”) by clicking.

  Advertise fees are calculated based on the number of times the viewer clicks on the advertising content (click-guaranteed type), or the user performs some transaction on the advertiser site (product purchase, questionnaire entry, membership registration). Etc.) is calculated by the number of occurrences (result guarantee type). In particular, a mechanism for paying a media page manager (hereinafter referred to as an “affiliate”) is called an “affiliate program”.

Using Web pages as advertising media has the advantage that affiliates and advertisers can reduce the printing and delivery costs of conventional paper-based advertising and can modify the advertising content at any time. .
In addition, when an advertiser registers advertising content and keywords with an advertising manager, a “listing service” that displays advertising content on a search result page displayed when a keyword search is performed with a certain search engine, or a web page “Content-linked advertising” that selects advertising content according to the content of the content has also become widespread.

Furthermore, a method has been proposed in which advertising information from advertisers and word-of-mouth information from general users (information providers) are stored in a server, and the stored information is distributed according to the current position of the user terminal (Patent Document 1). And 2). In Patent Documents 1 and 2, it is proposed to use word-of-mouth information for advertisements and to give a reward to an information provider of word-of-mouth information.
Japanese Patent Laid-Open No. 2002-49639 JP 2004-348511 A

However, Patent Documents 1 and 2 do not have a configuration capable of grasping how much word-of-mouth information from an information provider contributed to an advertisement for an advertiser. That is, it is impossible to grasp whether the user who has accessed the advertiser server has viewed the word-of-mouth information and which information provider has viewed the word-of-mouth information. For this reason, in patent documents 1 and 2, there is a problem that a legitimate reward cannot be given to an information provider of word-of-mouth information like the above-described result guarantee type affiliate program.
Further, when rewarding a word-of-mouth information provider, false word-of-mouth information for the purpose of reward may be provided by the information provider. In addition, a large amount of word-of-mouth information about the same advertiser is provided from the same information provider, word-of-mouth information for the purpose of slander, or word-of-mouth information for the purpose of so-called “distraction” is also excluded. There is a need to.

  In view of the above problems, the present invention clearly clarifies how much word-of-mouth information contributed to advertisements for advertisers in a distribution system that distributes word-of-mouth information from an information provider according to the current location of the user terminal. An object of the present invention is to provide a distribution system, a word-of-mouth information management server, a distribution server, a user terminal, and a distribution method that can be grasped and can improve the credibility of word-of-mouth information.

  A first feature of the present invention is a distribution system used for advertisement distribution using a communication network (for example, the Internet), in which text information described by an information provider regarding an advertiser's facility (for example, a store), and the information Word-of-mouth information in which an information provider identifier for uniquely identifying a provider, link information for accessing an advertiser server managed by the advertiser, and location information indicating the location of the advertiser's facility are associated with each other. The word-of-mouth information management server to be managed and the current location of the user terminal are determined, and the text content, the information provider identifier and the link information corresponding to the current location are distributed to the user terminal based on the word-of-mouth information. A distribution server, wherein the user terminal displays the text content and uses the link information to display the advertiser service. When accessing the server, the information provider identifier is transmitted to the advertiser server, and the word-of-mouth information management server can register the new word-of-mouth information based on a predetermined criterion when registering new word-of-mouth information. The gist of the present invention is that it is a distribution system for registering the new word-of-mouth information only when it is determined that it is.

  Here, “text content described by the information provider regarding the advertiser's facility” is composed of text indicating evaluations and comments described by the information provider regarding the advertiser's facility, and “the restaurant near here was good. And "Sale at a children's clothing specialty store at the next station".

  According to such a feature, the distribution server distributes the text content, the information provider identifier, and the link information corresponding to the current position of the user terminal to the user terminal. The user terminal displays text content and transmits an information provider identifier to the advertiser server when accessing the advertiser server using link information.

  Therefore, the advertiser can clearly grasp which information provider's word-of-mouth information the user who has accessed the advertiser server has viewed (via). For this reason, the distribution system according to the above features can be suitably used for the above-described result guarantee type affiliate program.

  In addition, according to the above feature, when the word-of-mouth information management server registers new word-of-mouth information, only when it is determined that new word-of-mouth information can be registered based on a predetermined criterion, Register.

  That is, since it has a function of checking the validity of the word-of-mouth information, the credibility of the word-of-mouth information can be enhanced. As a result, in the distribution system that distributes the word-of-mouth information (text content) from the information provider according to the current position of the user terminal, the word-of-mouth information can clearly grasp the contribution to the advertisement for the advertiser, and , Can improve the credibility of word-of-mouth information.

  A second feature of the present invention is a word-of-mouth information management server used for advertisement distribution using a communication network, and uniquely identifies the text content described by the information provider regarding the advertiser's facility and the information provider. A word-of-mouth information storage unit for storing word-of-mouth information in which information provider identifiers to be linked, link information for accessing an advertiser server managed by the advertiser, and position information indicating the location of the advertiser's facility are associated with each other And a word-of-mouth information registration unit that registers the new word-of-mouth information only when it is determined that the new word-of-mouth information can be registered based on a predetermined standard when new word-of-mouth information is registered. The gist is that it is an information management server.

  A third feature of the present invention relates to the second feature of the present invention, wherein the word-of-mouth information registration unit is a combination of the information provider identifier and the link information included in the word-of-mouth information already registered. Among them, a match number determination unit that determines the number of matches with the combination of the information provider identifier and the link information included in the new word-of-mouth information, and when the number of matches is a certain number or more, The gist is to include a registration rejection unit that rejects the registration of word-of-mouth information.

  A fourth feature of the present invention relates to the second feature of the present invention, further comprising a prohibited term storage unit for storing a preselected prohibited term, wherein the word-of-mouth information registration unit is included in the new word-of-mouth information If the prohibited term is present in the sentence content, the summary is to refuse registration of the new word-of-mouth information.

  A fifth feature of the present invention relates to the second feature of the present invention, and further includes a determination position information storage unit that stores determination position information indicating an accurate position of the advertiser's facility for each link information. The word-of-mouth information registration unit is preset with a distance between position information included in the new word-of-mouth information and position information for determination corresponding to the link information included in the new word-of-mouth information. The gist is to reject the registration of the new word-of-mouth information when the distance threshold is exceeded.

  A sixth feature of the present invention is a distribution server used for advertisement distribution using a communication network, in which a current position determination unit that determines a current position of a user terminal and an information provider describe an advertiser's facility Text content, an information provider identifier for uniquely identifying the information provider, link information for accessing an advertiser server managed by the advertiser, and position information indicating a location of the advertiser's facility The gist is that the distribution server includes a distribution unit that distributes the text content corresponding to the current position, the information provider identifier, and the link information to the user terminal based on the associated word-of-mouth information.

  The seventh feature of the present invention is a user terminal used for advertisement distribution using a communication network, wherein the information provider uniquely identifies the information provider and the text content described in relation to the advertiser's facility. An information receiving unit that receives an information provider identifier and link information for accessing an advertiser server managed by the advertiser from a distribution server, a display unit that displays the text content, and the link information The gist of the present invention is a user terminal including an identifier transmitting unit that transmits the information provider identifier to the advertiser server when accessing the advertiser server.

  An eighth feature of the present invention is a distribution method used for advertisement distribution using a communication network, in which text information described by an information provider regarding an advertiser's facility and information for uniquely identifying the information provider Managing word-of-mouth information in which a provider identifier, link information for accessing an advertiser server managed by the advertiser, and location information indicating the location of the advertiser's facility are associated with each other; Determining a current position, and delivering the sentence content corresponding to the current position, the information provider identifier, and the link information to the user terminal based on the word-of-mouth information; and And displaying the information provider identifier when accessing the advertiser server using the link information. And the step of managing the word-of-mouth information includes registering the new word-of-mouth information only when it is determined that the new word-of-mouth information can be registered based on a predetermined criterion. A distribution method with the gist of registering word-of-mouth information.

  According to the present invention, in the distribution system that distributes the word-of-mouth information from the information provider according to the current position of the user terminal, it is possible to clearly grasp how much the word-of-mouth information contributed to the advertisement for the advertiser. In addition, it is possible to provide a distribution system, a word-of-mouth information management server, a distribution server, a user terminal, and a distribution method that can improve the credibility of word-of-mouth information.

  Next, an embodiment of the present invention will be described with reference to the drawings. In the description of the drawings in the following embodiments, the same or similar parts are denoted by the same or similar reference numerals.

(1) Configuration of Distribution System First, the configuration of the distribution system according to the present embodiment will be described with reference to FIGS.

(1.1) Overall Schematic Configuration of Distribution System FIG. 1 is a diagram showing an overall schematic configuration of a distribution system according to this embodiment. The distribution system according to the present embodiment includes a communication network 1, a user terminal 2, an information providing terminal 3, an advertisement information management server 4, a word-of-mouth information management server 5, a distribution server 6, an advertiser server 8, And an information content server 7.

  The communication network 1 is configured by the Internet and a mobile communication network. The advertisement information management server 4, the word-of-mouth information management server 5, the distribution server 6, the advertiser server 8, and the information content server 7 are connected to the Internet and communicate with each other via the Internet. The user terminal 2 and the information providing terminal 3 execute wireless communication with the mobile communication network.

  The user terminal 2 and the information providing terminal 3 are mobile terminals having a Web browsing function and a position detection function for detecting their own positions. The user terminal 2 displays the information content received from the information content server 7 and also displays the advertiser advertisement information or the word-of-mouth information received from the distribution server 6.

  The information content server 7 is a server in which an advertiser's partner (affiliator) manages information content such as a blog page and an SNS (Social Networking Service) page and publishes the information content. For example, it is implemented by an Apache server or an IIS (Internet Information Service) server.

  The advertisement information management server 4 stores and manages advertiser advertisement information from the advertiser (advertiser server 8).

  The word-of-mouth information management server 5 stores and manages word-of-mouth information from an information provider (information provision terminal 3).

  The distribution server 6 selectively distributes the advertiser advertisement information stored in the advertisement information management server 4 or the word-of-mouth information stored in the word-of-mouth information management server 5 according to the current position of the user terminal 2.

  The advertiser server 8 is a server managed by the advertiser, and has a function of providing product information or a function of executing both electronic transactions. The advertiser server 8 transmits product information and the like to the user terminal 2 based on the access request from the user terminal 2.

  In the following, the administrator of the information content server 7 (medium page) is appropriately referred to as “primary affiliator”, and the information provider of word-of-mouth information is appropriately referred to as “secondary affiliator”. Further, the advertiser advertisement information and the word-of-mouth information are collectively referred to as “advertisement information” as appropriate.

(1.2) Detailed Configuration of Advertiser Advertising Information Management Server FIG. 2 is a functional block diagram showing a detailed configuration of the advertising information management server 4. The advertisement information management server 4 includes a communication I / F unit 41, an advertisement information management unit 42, and an advertisement information storage unit 43.

  The communication I / F unit 41 functions as an interface with the communication network 1.

  The advertisement information management unit 42 receives an advertisement information registration request for requesting registration of advertiser advertisement information from the advertiser server 8. The advertisement information registration request includes an advertiser ID that uniquely identifies the advertiser, text content (advertisement text) describing the content of the advertisement, and link information (URL) for accessing the advertiser server 8 (advertiser site). And location information indicating the location of the advertiser's store (or public facility, etc.).

  The advertisement information storage unit 43 stores the advertiser advertisement information in response to the advertisement information registration request received by the advertisement information management unit 42. As shown in FIG. 3, the advertisement information storage unit 43 stores an advertiser ID, sentence content, link information, and position information in association with each other.

  In addition, the advertisement information management unit 42 receives an advertisement information acquisition request for requesting acquisition of advertiser advertisement information from the distribution server 6. The advertisement information acquisition request includes current position information indicating the current position of the user terminal 2. The advertisement information management unit 42 acquires the advertisement information from the advertisement information storage unit 43 based on the current position information included in the advertisement information acquisition request, and transmits the acquired advertiser advertisement information to the distribution server 6.

(1.3) Detailed Configuration of Review Information Management Server FIG. 4 is a functional block diagram showing a detailed configuration of the review information management server 5. The word-of-mouth information management server 5 includes a communication I / F unit 51, a word-of-mouth information registration unit 52, a word-of-mouth information storage unit 53, a prohibited term storage unit 54, a position information storage unit for determination 55, and a word-of-mouth information acquisition unit 56. With.

  The communication I / F unit 51 functions as an interface with the communication network 1.

  The word-of-mouth information registration unit 52 receives a word-of-mouth information registration request for requesting word-of-mouth information registration from the information providing terminal 3 (information provider). The word-of-mouth information registration request includes text content described by the information provider regarding the advertiser's facility, an information provider ID (secondary affiliate ID) that uniquely identifies the information provider, and an advertiser server 8 (advertiser site). ) And location information indicating the location of the advertiser's store (or public facility). Here, the position information is not limited to being generated by an input operation by the information provider, and may be generated using the position detection function of the information providing terminal 3.

  The word-of-mouth information storage unit 53 stores word-of-mouth information in response to the word-of-mouth information registration request received by the word-of-mouth information registration unit 52. As shown in FIG. 5, the word-of-mouth information storage unit 53 stores sentence content, an information provider ID (secondary affiliate ID), link information, and position information in association with each other.

  Also, the word-of-mouth information registration unit 52 registers new word-of-mouth information only when it is determined that new word-of-mouth information can be registered based on a predetermined standard (that is, word-of-mouth information is valid). The new word-of-mouth information is registered in the word-of-mouth information storage unit 53.

  That is, the word-of-mouth information registration unit 52 (a) provides a large amount of word-of-mouth information linked from the same information provider to the same advertiser server 8 (advertiser site). When the content of the slander is included, (c) when the location information included in the review information is completely different from the actual advertiser location information, the registration of the review information is rejected.

  Specifically, the word-of-mouth information registration unit 52 includes the information provider identifier and the link information included in the new word-of-mouth information among the combinations of the information provider identifier and the link information included in the already-registered word-of-mouth information. A matching number determination unit 521 that determines the number of matching matches, and a registration refusal unit 522 that rejects registration of new word-of-mouth information when the number of matching matches a certain number or more.

  Further, prohibited terms selected in advance are stored in the prohibited term storage unit 54. The registration refusal unit 522 rejects registration of new word-of-mouth information when there are prohibited terms in the text content included in the new word-of-mouth information.

  Further, the determination position information storage unit 55 stores determination position information indicating the accurate position of the advertiser's facility for each link information. When the distance between the position information included in the new word-of-mouth information and the position information for determination corresponding to the link information included in the new word-of-mouth information exceeds the preset distance threshold, the registration rejection unit 522 Deny registration of new word of mouth information.

  As described above, when the registration of new word-of-mouth information is rejected, the registration rejection unit 522 notifies the information providing terminal 3 (information provider) of that fact.

  The word-of-mouth information acquisition unit 56 receives a word-of-mouth information acquisition request for requesting word-of-mouth information acquisition from the distribution server 6. The word-of-mouth information acquisition request includes the current position information of the user terminal 2. The word-of-mouth information acquisition unit 56 acquires word-of-mouth information from the word-of-mouth information storage unit 53 based on the current position information included in the word-of-mouth information acquisition request, and transmits the acquired advertiser advertisement information to the distribution server 6.

(1.4) Detailed Configuration of Distribution Server FIG. 6 is a functional block diagram showing a detailed configuration of the distribution server 6. The distribution server 6 includes a communication I / F unit 61, an advertisement information acquisition unit 63, a current position determination unit 62, and a distribution unit 64.

  The communication I / F unit 61 functions as an interface with the communication network 1.

  The current position determination unit 62 determines the current position of the user terminal 2.

  The advertisement information acquisition unit 63 acquires advertiser advertisement information stored in the advertisement information management server 4 or word-of-mouth information stored in the word-of-mouth information management server 5. Specifically, the advertisement information acquisition unit 63 acquires advertiser advertisement information or word-of-mouth information using the current position information of the user terminal 2 determined by the current position determination unit 62.

  Here, whether to acquire the advertiser advertisement information or the word-of-mouth information is determined by an instruction from the administrator of the distribution server 6, an instruction from the user terminal 2, or an instruction from the primary affiliate.

  The distribution unit 64 includes an advertisement acquisition information generation unit 641 and an advertisement information distribution unit 642. The advertisement acquisition information generation unit 641 generates advertisement acquisition information (advertisement acquisition code) to be inserted into the information content released by the information content server 7. The advertisement acquisition information includes the URL or IP address of the distribution server 6. The advertisement acquisition information is transmitted to the information content server 7 by the advertisement acquisition information generation unit 641.

  The advertisement information distribution unit 642 distributes the advertiser advertisement information or the word-of-mouth information acquired by the advertisement information acquisition unit 63 to the user terminal 2. Here, when the word-of-mouth information is distributed to the user terminal 2, the information provider identifier is transmitted as the secondary affiliator ID and a code instructing to store the secondary affiliator ID is transmitted.

(1.5) Detailed Configuration of Information Content Server FIG. 7 is a functional block diagram showing the detailed configuration of the information content server 7.

  The information content server 7 includes a communication I / F unit 71, an information content management unit 72, and an information content storage unit 73.

  The communication I / F unit 71 functions as an interface with the communication network 1.

  The information content management unit 72 transmits information content to the user terminal 2 in response to a request from the user terminal 2. The information content manager 72 stores in advance a primary affiliator ID that uniquely identifies the primary affiliator.

  Further, when transmitting the information content to the user terminal 2, the information content management unit 72 transmits a code instructing to store the primary affiliator ID in the user terminal 2 together with the information content.

  When transmitting the information content to the user terminal 2, the information content management unit 72 transmits the advertisement insertion information received from the distribution server 6 together with the information content.

  The information content storage unit 73 stores information content (for example, a blog page or an SNS page).

(1.6) Detailed Configuration of User Terminal FIG. 8 is a functional block diagram showing a detailed configuration of the user terminal 2. The user terminal 2 includes a wireless communication unit 21, a control unit 22, a display unit 23, an operation unit 24, a position detection unit 25, and an identifier storage unit 26.

  The wireless communication unit 21 functions as an interface with the communication network 1.

  The display unit 23 is configured by a liquid crystal display (LCD), for example, and displays an image or a sentence.

  The operation unit 24 includes various keys and accepts operations from the user.

  The position detection unit 25 includes a GPS (Global Positioning System) sensor or the like, and acquires current position information continuously or periodically or in response to a request from the browser unit 221. The acquired current position information is transmitted to the distribution server 6.

  The identifier storage unit 26 stores a primary affiliator ID when accessing the information content server 7 and stores a secondary affiliator ID when receiving word-of-mouth information.

  The control unit 22 controls the wireless communication unit 21, the display unit 23, the operation unit 24, the position detection unit 25, and the identifier storage unit 26. Specifically, the control unit 22 includes a browser unit 221, an information reception unit 222, and an identifier transmission unit 223.

  The browser unit 221 is configured by a Web browser, and displays a Web page, advertiser advertisement information or word-of-mouth information, accompanying buttons, link information, and the like on the display unit 23.

  The information receiving unit 222 receives information content, advertisement acquisition information, advertiser advertisement information, word-of-mouth information, and the like from the information content server 7 and the distribution server 6. Note that, as described above, the advertiser advertisement information or the word-of-mouth information includes text content describing the content of the advertisement and link information. The word-of-mouth information includes a secondary affiliate ID for identifying the user who provided the word-of-mouth information in addition to the text content and link information. When the user selects link information after presenting the advertisement information, the advertiser server 8 can be accessed.

  When accessing the advertiser server 8, the identifier transmission unit 223 transmits only the primary affiliator ID stored in the identifier storage unit 26 or the primary affiliator ID and the secondary affiliator ID to the advertiser server 8.

(1.7) Detailed Configuration of Advertiser Server FIG. 9 is a functional block diagram showing the detailed configuration of the advertiser server 8. The advertiser server 8 includes a communication I / F unit 81, a product information management unit 82, a product information storage unit 83, and an affiliator specifying unit 84.

  The communication I / F unit 81 functions as an interface with the communication network 1.

  The product information storage unit 83 stores information on various products handled by the advertiser.

  The product information management unit 82 transmits the product information stored in the product information storage unit 83 to the user terminal 2 in response to a request from the user terminal 2.

  The affiliator specifying unit 84 acquires the affiliator ID (only the primary affiliator ID, or the primary affiliator ID and the secondary affiliator ID) from the identifier storage unit 26 via the user terminal 2 in the user terminal 2. It is specified which affiliator the user who is currently accessing has been routed through (has been guided to). For example, it is realized using a cookie (a mechanism in which a website administrator temporarily writes and saves data through a web browser). The identified affiliate is paid by the advertiser.

(2) Operation of Distribution System Next, the operation of the distribution system described above will be described with reference to FIGS.

(2.1) Advertiser Advertising Information Registration Operation FIG. 10 is a flowchart showing the advertiser advertising information registration operation by the advertising information management server 4.

  In step S <b> 101, the advertisement information management server 4 accepts an advertisement information registration request from the advertiser server 8.

  In step S102, the advertisement information management server 4 registers advertiser advertisement information.

(2.2) Word-of-mouth Information Registration Operation FIG. 11 is a flowchart showing word-of-mouth information registration operation by the word-of-mouth information management server 5.

  In step S <b> 201, the word-of-mouth information management server 5 accepts a word-of-mouth information registration request from the information providing terminal 3.

  In step S202, the word-of-mouth information management server 5 determines the validity of the word-of-mouth information received in step S201 by the method described above. If it is determined that the word-of-mouth information is valid, the process proceeds to step S203. On the other hand, if it is determined that the word-of-mouth information is inappropriate, the process proceeds to step S205.

  In step S203, the word-of-mouth information management server 5 registers the word-of-mouth information by permitting the word-of-mouth information registration request received in step S201.

  In step S204, the word-of-mouth information management server 5 notifies the information providing terminal 3 that word-of-mouth information has been registered.

  In step S205, the word-of-mouth information management server 5 notifies the information providing terminal 3 that the word-of-mouth information registration has been refused.

(2.3) Advertisement Acquisition Information Insertion Operation FIG. 12 is a flowchart showing the advertisement acquisition information insertion operation by the distribution server 6.

  In step S301, the distribution server 6 generates the advertisement acquisition information described above.

  In step S302, the distribution server 6 notifies the information content server 7 of the advertisement acquisition information generated in step S301. The information content server 7 inserts the notified advertisement acquisition information into the information content and publishes the information content.

(2.4) Overall operation of distribution system (Pattern 1)
FIG. 13 is a sequence diagram showing the operation of the entire distribution system. Here, a case where advertiser advertisement information is distributed to the user terminal 2 will be described.

  In step S401, the user terminal 2 accesses the information content server 7 and requests transmission of information content.

  In step S <b> 402, the information content server 7 transmits information content including the primary affiliator ID and advertisement acquisition information to the user terminal 2.

  In step S403, the user terminal 2 stores the primary affiliator ID included in the information content received in step S402.

  In step S404, the user terminal 2 detects the current position of the own terminal.

  In step S405, the user terminal 2 transmits an advertisement distribution request to the distribution server 6 based on the advertisement acquisition information included in the information content received in step S402. The advertisement distribution request includes current position information indicating the current position of the terminal detected in step S404.

  In step S <b> 406, the distribution server 6 transmits an advertisement information acquisition request to the advertisement information management server 4. The advertisement information acquisition request includes the current position information generated in step S404.

  In step S407, the advertisement information management server 4 acquires advertiser advertisement information based on the current position information included in the advertisement information acquisition request. Specifically, the advertisement information management server 4 searches for advertiser advertisement information having position information that matches the current position information included in the advertisement information acquisition request, and is included in the searched advertiser advertisement information. Get text content and link information.

  In step S <b> 408, the advertisement information management server 4 transmits the advertiser advertisement information (text content and link information) acquired in step S <b> 407 to the distribution server 6.

  In step S409, the distribution server 6 transmits the advertiser advertisement information (text content and link information) received in step S408 to the user terminal 2.

  In step S410, the user terminal 2 displays the text content and link information received in step S409. In this process, when the text content is displayed, the user selects the text content, and accesses the advertiser server 8 (advertiser site) according to the link information.

  In step S411, the user selects the link information using the operation unit 24, thereby accessing the advertiser server 8.

  In step S <b> 412, the advertiser server 8 transmits an affiliator ID transmission request for requesting transmission of the affiliator ID to the user terminal 2. The affiliator ID transmission request is described by a program such as Java (registered trademark) Script.

  In step S 413, the user terminal 2 acquires an affiliator ID (primary affiliator ID) from the identifier storage unit 26, and transmits the affiliator ID (primary affiliator ID) to the advertiser server 8.

(2.5) Overall operation of distribution system (Pattern 2)
FIG. 14 is a sequence diagram showing the operation of the entire distribution system. Here, the case where word-of-mouth information is distributed to the user terminal 2 will be described. In addition, the overlapping description is abbreviate | omitted about the operation | movement similar to the case where the advertiser advertisement information mentioned above is delivered.

  In steps S501 to S504, operations similar to those in steps S401 to S404 in FIG. 13 are executed.

  In step S505, the user terminal 2 transmits a word-of-mouth information distribution request to the distribution server 6 based on the advertisement acquisition information included in the information content received in step S502.

  In step S <b> 506, the distribution server 6 transmits a review information acquisition request to the review information management server 5.

  In step S507, the word-of-mouth information management server 5 acquires the word-of-mouth information based on the current position information included in the word-of-mouth information acquisition request. Specifically, the word-of-mouth information management server 5 searches for word-of-mouth information having position information that matches the current position information included in the word-of-mouth information acquisition request, and text content included in the searched word-of-mouth information, The link information and information provider identifier (secondary affiliate ID) are acquired.

  In step S508, the advertisement information management server 4 transmits the word-of-mouth information (text content, link information, and information provider identifier (secondary affiliator ID)) acquired in step S507 to the distribution server 6.

  In step S509, the distribution server 6 transmits the word-of-mouth information (text content, link information, and information provider identifier (secondary affiliator ID)) received in step S508 to the user terminal 2.

  In step S510, the user terminal 2 stores the secondary affiliator ID received in step S509.

  In step S511, the user terminal 2 displays the text content and link information received in step S509. An example of a display screen displayed on the display unit 23 of the user terminal 2 is shown in FIG.

  In step S512, the user terminal 2 accesses the advertiser server 8.

  In step S <b> 513, the advertiser server 8 transmits an affiliator ID transmission request for requesting transmission of the affiliator ID to the user terminal 2.

  In step S513, the user terminal 2 acquires the affiliator ID (primary affiliator ID and secondary affiliator ID) from the identifier storage unit 26, and sends the affiliator ID (primary affiliator ID and secondary affiliator ID) to the advertiser server 8. Send.

(3) Action / Effect As described in detail above, the distribution server 6 distributes text content, information provider ID (secondary affiliate ID) and link information corresponding to the current position of the user terminal 2 to the user terminal 2. To do. The user terminal 2 displays text content and transmits an information provider ID (secondary affiliate ID) to the advertiser server 8 when accessing the advertiser server 8 using link information.

  Therefore, the advertiser can clearly grasp which information provider's word-of-mouth information the user who has accessed the advertiser server 8 has viewed (via).

  When a user browsing a web page or blog browses the word-of-mouth information presented on the screen using such a mechanism and is guided to the advertiser site by the information, the first web page or blog The information provider who provided the word-of-mouth information can function as an affiliate (secondary affiliate) and receive a part of the reward.

  This makes it possible to participate as an affiliate without owning a web page, blog, or the like. In addition, the word-of-mouth information depending on the location increases, and the quality can be improved.

  Furthermore, the advertisement using the word-of-mouth information can be guided to the advertiser site as if viewing the reputation information without causing the advertiser's advertisement information to come to the forefront, thereby further improving the advertising effect.

(4) Other Embodiments As described above, the present invention has been described according to the embodiment. However, it should not be understood that the description and drawings constituting a part of this disclosure limit the present invention. From this disclosure, various alternative embodiments, examples and operational techniques will be apparent to those skilled in the art.

  In the above-described embodiment, the user terminal 2 has been described on the assumption that the user terminal 2 is a mobile phone terminal, a PHS terminal, or an IP phone terminal, but may be a notebook PC or the like. Further, the information providing terminal 3 is not limited to a portable terminal, but may be a fixed terminal such as a desktop PC.

  Moreover, in embodiment mentioned above, although the restriction | limiting was not provided in the member who participates as an information provider (secondary affiliate), the structure which provides only the word-of-mouth information from the SNS community member to which the user of the user terminal 2 belongs. But you can.

  Further, in the above-described embodiment, the advertisement information management server 4, the word-of-mouth information management server 5, the distribution server 6, the advertiser server 8, and the information content server 7 are provided with a plurality of functional blocks. You may comprise as an independent server. The advertisement information management server 4, the word-of-mouth information management server 5, the distribution server 6, the advertiser server 8, and the information content server 7 may be connected to each other via a LAN.

  Thus, it should be understood that the present invention includes various embodiments and the like not described herein. Therefore, the present invention is limited only by the invention specifying matters in the scope of claims reasonable from this disclosure.

It is a figure which shows the whole schematic structure of the delivery system which concerns on embodiment of this invention. It is a functional block diagram which shows the detailed structure of the advertiser advertisement information management server which concerns on embodiment of this invention. It is a figure which shows an example of the advertisement information memorize | stored in the advertiser advertisement information management server which concerns on embodiment of this invention. It is a functional block diagram which shows the detailed structure of the word-of-mouth information management server which concerns on embodiment of this invention. It is a figure which shows an example of the word-of-mouth information which the word-of-mouth information management server concerning embodiment of this invention memorize | stores. It is a functional block diagram which shows the detailed structure of the delivery server which concerns on embodiment of this invention. It is a functional block diagram which shows the detailed structure of the information content server which concerns on embodiment of this invention. It is a functional block diagram which shows the detailed structure of the user terminal which concerns on embodiment of this invention. It is a functional block diagram which shows the detailed structure of the advertiser server which concerns on embodiment of this invention. It is a flowchart which shows the registration operation | movement of the advertisement information by the advertiser advertisement information management server which concerns on embodiment of this invention. It is a flowchart which shows the registration operation | movement of the word-of-mouth information by the word-of-mouth information management server concerning embodiment of this invention. It is a flowchart which shows insertion operation | movement of the advertisement information by the delivery server which concerns on embodiment of this invention. It is a sequence diagram which shows operation | movement of the whole delivery system which concerns on embodiment of this invention (pattern 1). It is a sequence diagram which shows operation | movement of the whole delivery system which concerns on embodiment of this invention (pattern 2). It is a figure which shows the example of a screen display in the user terminal which concerns on embodiment of this invention.

Explanation of symbols

  DESCRIPTION OF SYMBOLS 1 ... Communication network, 2 ... User terminal, 3 ... Information provision terminal, 4 ... Advertiser advertisement information management server, 5 ... Review information management server, 6 ... Distribution server, 7 ... Information content server, 8 ... Advertiser server, 21 ... wireless communication unit, 22 ... control unit, 23 ... display unit, 24 ... operation unit, 25 ... position detection unit, 26 ... identifier storage unit, 41 ... communication I / F unit, 42 ... advertisement information management unit, 43 ... advertisement Information storage unit 51 ... Communication I / F unit 52 ... Review information registration unit 53 ... Review information storage unit 54 ... Prohibited term storage unit 55 ... Position information storage unit for determination 56 ... Review information acquisition unit 61 ... Communication I / F section, 62 ... Current position determination section, 63 ... Advertisement information acquisition section, 64 ... Distribution section, 71 ... Communication I / F section, 72 ... Information content management section, 73 ... Information content storage section, 74 ... Information acquisition part for obtaining advertisement, 81. I / F unit, 82 ... merchandise information management unit, 83 ... merchandise information storage unit, 84 ... affiliator specifying unit, 221 ... browser unit, 222 ... information receiving unit, 223 ... identifier sending unit, 521 ... matching number judgment unit, 522 ... Registration refusal part, 641 ... Advertisement acquisition information generation part, 642 ... Advertisement information distribution part

Claims (8)

A distribution system used for advertisement distribution using a communication network,
Text content described by the information provider regarding the advertiser's facility, an information provider identifier that uniquely identifies the information provider, link information for accessing an advertiser server managed by the advertiser, and the advertisement A word-of-mouth information management server that manages word-of-mouth information associated with position information indicating the position of the main facility;
Determining a current location of the user terminal, and based on the word-of-mouth information, the sentence content corresponding to the current location, the information provider identifier and the link information, a distribution server for distributing to the user terminal,
The user terminal displays the text content and transmits the information provider identifier to the advertiser server when accessing the advertiser server using the link information,
The word-of-mouth information management server registers the new word-of-mouth information only when it is determined that the new word-of-mouth information can be registered based on a predetermined criterion when registering new word-of-mouth information. And delivery system. A word-of-mouth information management server used for advertising distribution using a communication network,
Text content described by the information provider regarding the advertiser's facility, an information provider identifier that uniquely identifies the information provider, link information for accessing an advertiser server managed by the advertiser, and the advertisement A word-of-mouth information storage unit that stores word-of-mouth information associated with position information indicating the position of the main facility;
A word-of-mouth information registration unit that registers the new word-of-mouth information only when it is determined that the new word-of-mouth information can be registered based on a predetermined criterion when new word-of-mouth information is registered. Word-of-mouth information management server. The word-of-mouth information registration unit
Number of matching combinations of the information provider identifier and the link information included in the new word-of-mouth information among the combinations of the information provider identifier and the link information included in the word-of-mouth information already registered A matching number determination unit for determining
The word-of-mouth information management server according to claim 2, further comprising a registration rejection unit that rejects registration of the new word-of-mouth information when the number of matches is a predetermined number or more. A prohibition term storage unit for storing preselected prohibition terms;
The word-of-mouth information registration unit according to claim 2, wherein the word-of-mouth information registration unit rejects registration of the new word-of-mouth information when the prohibited word is present in the text content included in the new word-of-mouth information. Information management server. A position information storage unit for determination that stores position information for determination indicating the accurate position of the facility of the advertiser for each link information;
The word-of-mouth information registration unit is configured such that a distance between the position information included in the new word-of-mouth information and the position information for determination corresponding to the link information included in the new word-of-mouth information is a preset distance. The word-of-mouth information management server according to claim 2, wherein registration of the new word-of-mouth information is rejected when the threshold value is exceeded. A distribution server used for advertisement distribution using a communication network,
A current position determining unit for determining a current position of the user terminal;
Text content described by the information provider regarding the advertiser's facility, an information provider identifier that uniquely identifies the information provider, link information for accessing an advertiser server managed by the advertiser, and the advertisement A distribution unit that distributes the sentence content corresponding to the current position, the information provider identifier, and the link information to the user terminal based on word-of-mouth information that is associated with position information indicating a position of a main facility; A distribution server comprising: A user terminal used for advertisement distribution using a communication network,
Deliver text content described by the information provider regarding the advertiser's facility, the information provider identifier uniquely identifying the information provider, and link information for accessing the advertiser server managed by the advertiser An information receiving unit that receives from the server;
A display unit for displaying the sentence content;
A user terminal comprising: an identifier transmitting unit configured to transmit the information provider identifier to the advertiser server when accessing the advertiser server using the link information. A distribution method used for advertisement distribution using a communication network,
Text content described by the information provider regarding the advertiser's facility, an information provider identifier that uniquely identifies the information provider, link information for accessing an advertiser server managed by the advertiser, and the advertisement Managing word-of-mouth information associated with location information indicating the location of the main facility;
Determining the current location of the user terminal, and based on the word-of-mouth information, delivering the sentence content corresponding to the current location, the information provider identifier and the link information to the user terminal;
The user terminal displaying the text content and transmitting the information provider identifier to the advertiser server when accessing the advertiser server using the link information,
In the step of managing the word-of-mouth information, when registering new word-of-mouth information, the new word-of-mouth information is registered only when it is determined that the new word-of-mouth information can be registered based on a predetermined criterion. A distribution method characterized by.

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