JP2008152564A - Personal digital assistant and content distribution system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a personal digital assistant, which can determine a user's taste for commodities, etc., without imposing a complicated operation on the user, and which can display commercial messages suited to his or her taste for commodities, etc. <P>SOLUTION: Payment history information related to commodities or information on commodity inquiry history, etc., as inquiry history information is accumulated in a memory card 103, a user's taste for a commodity, etc., is determined on the basis of the information, the taste is compared with CM information associated with a commercial message received by a tuner unit 105, and a CM suited to the taste is preferentially displayed on a display unit 109. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a portable information terminal device, and more particularly to a portable information terminal device that can determine a user's preference regarding a product or the like based on a reference history of product information or a purchase history of a product.

  Currently, broadcast waves are gradually shifting from analog to digital. Currently, not only broadcast waves but also contents are distributed over networks such as the Internet, and the distributed contents are received. A portable information terminal device represented by a mobile phone is also used as a device for this purpose. In this way, content distribution methods (and receiving devices) have changed with the times, but regardless of differences in content transmission media and devices, content distributors can earn revenue by distributing commercials. Has been done.

  Commercial (hereinafter sometimes referred to simply as “CM”) means that a company or the like advertises its own products or services (hereinafter referred to as “products” or simply referred to as “products”) to consumers. The main objective is to have each viewer (consumer) receive a CM (user's CM) regarding products that each viewer is interested in, products that are often purchased, etc. It is preferable for the CM provider side to watch the CM) in accordance with the palatability, and it is also useful for the user.

  Conventional techniques relating to such a technique for discriminating and displaying CMs in accordance with user preferences are disclosed in Patent Documents 1 to 3, and the like. Moreover, the technique regarding the shopping information provision system which transmits the advertisement according to this to a shopping cart based on a user's (customer's) shopping history is disclosed by patent document 4, and the extraction of the content according to a user's palatability is performed. Patent Document 5 discloses a technique related to a mobile phone device with a transmission / reception function.

JP 2001-111921 A JP 2001-275052 A JP 2002-218377 A JP 2002-304671 A JP 2006-74376 A

  The above-described conventional techniques (Patent Document 1 to Patent Document 3) for discriminating and displaying CMs in accordance with user's preference leave the user's preference based on the viewing history by leaving a viewing history such as CM. The judgment is roughly divided into the judgment and the judgment of the user's preference by causing the user to make some input regarding the preference of the CM.

  In the case of a CM or the like that leaves a viewing history, the CM viewed by the user (the CM displayed on the device) is not necessarily the user's interest (the CM is simply displayed on the device). It is not clear whether or not the user watched with interest), and even if the user was interested in the CM, whether or not the user was interested in the product etc. Unknown (for example, there may be only interest in songs and performers used in commercials). Therefore, it is not always possible to determine the user's preference regarding the product or the like. Further, what causes the user to make some input regarding the preference of the CM has a problem that the operation is complicated, and erroneous operations and input leakage may occur.

  According to the prior art disclosed in Patent Document 4, an advertisement is displayed on a shopping cart based on the shopping history of the product. However, the processing is a system closed in the store, and the shopping history of the product is displayed. It was not possible for the user to leave the store (not limited to stores including the system).

  In view of the above-described points, the present invention provides a portable information terminal device that can determine a user's preference regarding a product or the like without forcing the user to perform a complicated operation. It is an object of the present invention to provide a portable information terminal device capable of displaying an appropriate CM.

  A first portable information terminal device according to the present invention includes an information reading unit capable of reading product information attached to a product, and a storage unit, whereby the read product information is used as product inquiry history information. The data is stored in the storage unit.

  According to the above configuration, for example, the product information attached to the product displayed in the store (for example, information attached as an IC tag or a barcode) is read by the portable information terminal device. Information is stored in the portable information terminal device. The “storage unit” is not limited to a device that is inherent to the apparatus, and may be a removable device (for example, a memory card). “Products” are not limited to tangible objects, but also include services, etc. “Product information attached to products” refers to products attached directly to products, pamphlets, etc. It also includes what is being done.

  The second portable information terminal device according to the present invention includes a payment function for a product and a storage unit, and accumulates the payment history as product payment history information in the storage unit.

  According to the above configuration, when a payment is made for a product (including service) in a portable information terminal device having a payment function, a payment history is accumulated. The “storage unit” is not limited to a device that is inherent to the apparatus, and may be a removable device (for example, a memory card).

  A third portable information terminal device according to the present invention is the first or second portable information terminal device, wherein a preference of a user's product or the like is determined from the product inquiry history information or the product payment history information. By including a preference discriminating section, it is possible to discriminate a user's product palatability based on the product inquiry history information or the product payment history information.

  According to the above configuration, the preference of the user's product or the like is determined using payment history information or inquiry history information regarding the product.

  A fourth portable information terminal device according to the present invention includes an information reading unit capable of reading product information attached to a product, a storage unit including a history table having a configuration corresponding to an attribute of the product, and palatability And a discriminating unit for accumulating history information in the attribute of the corresponding product in the history table based on the merchandise information acquired by the information reading unit, and accumulating in the history table by the preference discriminating unit. It is possible to discriminate the preference of the user's product based on the information.

  According to the above configuration, information regarding the product (including service) is acquired by the information reading unit, and based on the information, information is accumulated in the history table having a configuration corresponding to the attribute of the product, and is classified according to the attribute of the product. Based on the history table in which information is stored, the user's preference for the product is determined.

  A fifth portable information terminal device according to the present invention includes a payment function for a product, a payment information acquisition unit, a storage unit including a history table having a configuration corresponding to an attribute of the product, and a preference determination unit. By providing, payment history information regarding the product is acquired by the payment information acquisition unit, history information is accumulated in the attribute of the corresponding product in the history table based on the payment history information, and the history is determined by the preference determination unit. It is possible to discriminate the preference of a user's product based on information stored in a table.

  According to the above configuration, payment history information related to a product (including service) is acquired by the settlement information reading unit, and based on the information, information is accumulated in a history table having a configuration corresponding to the attribute of the product, and the product The preference of the user's product is determined based on the history table in which information is stored for each attribute.

  The sixth portable information terminal device according to the present invention is any one of the third to fifth portable information terminal devices, and is capable of receiving the commercial information to be distributed and the commercial information indicating the content of the commercial. Section, a display section, and a preference CM discriminating section that discriminates a commercial that matches the palatability of the user's product etc. based on the commercial information, so that the user's product etc. in the delivered commercial It is possible to determine whether or not there is a commercial matching the palatability, and when there is a commercial matching the palatability, this is preferentially displayed on the display unit.

  According to the above configuration, whether or not there is a commercial that matches the preference of the user's product by comparing this with the commercial information based on the preference of the product of the user determined by the portable information terminal device Is determined, and if this occurs, the commercial is displayed with priority. “Preferential display” means, for example, a case where a plurality of CMs are simultaneously distributed in digital broadcasting, and a case where a user's preference is selected and displayed, or the Internet When interactive content distribution is performed, etc., a CM distribution request that matches the user's preference is displayed and displayed, etc., which is displayed preferentially in some form .

  The seventh portable information terminal device according to the present invention is any one of the third to fifth portable information terminal devices, and is capable of receiving the commercial information to be distributed and the commercial information indicating the content of the commercial. Unit, a display unit, a recording medium for recording the received commercial and commercial information, and a preference CM discriminating unit for discriminating a commercial suitable for the preference of the user's product or the like based on the commercial information. Thus, it is possible to determine whether or not there is a commercial that matches the user's merchandise preference among the commercials recorded on the recording medium, and if there is a commercial that matches the preference, this is given priority. It is characterized in that it is displayed on the display unit.

  According to the above configuration, the commercial information indicating the commercial and the content of the commercial is recorded on the recording medium, and based on the user's merchandise preference determined by the portable information terminal device from the recorded commercial By comparing with the commercial information, it is determined whether or not there is a commercial that matches the user's merchandise preference. If there is this, the commercial is preferentially displayed. “Preferential display” means, for example, replacing the CM portion of a currently broadcast program with a CM selected from those recorded on a recording medium, or recording on a recording medium. For example, a CM that is forcibly selected during a content reproduction process and that is preferentially displayed in some form. The “recording medium” is not limited to what is inherent to the apparatus, but may be a removable medium (for example, a memory card). In addition, “distribution” is not only performed via wireless or wired communication, but also performed via a recording medium (in this case, “reception unit” may refer to information reading from the recording medium). Or the like).

  An eighth portable information terminal device according to the present invention is the seventh portable information terminal device, further comprising an extracted CM list creation unit that creates a list of commercials extracted by the preference CM discrimination unit. The created extracted CM list is displayed on the display unit, and a process for reproducing a commercial requested by the user is executed, or information based on the commercial information for a commercial requested by the user is displayed. It is characterized by being displayed.

  According to the above configuration, a list of commercials that matches the user's merchandise preference extracted from the commercials recorded on the recording medium is displayed, and the user's playback request and detailed information display request for CMs in the list are displayed. If there is, processing corresponding to this is executed based on commercials or commercial information recorded on the recording medium.

  A ninth portable information terminal device according to the present invention is any one of the sixth to eighth portable information terminal devices, and stores a predetermined product or a product set by a user in the storage unit. In addition, when it is determined that there is a purchase history for the product set in the storage unit within a predetermined period based on the product payment history information, the commercial display priority for the product over the predetermined period is set. It is characterized by lowering.

  According to the above configuration, when it is determined that there is a purchase history within a predetermined period based on the payment history information for a predetermined product or set by the user, a commercial regarding the product is displayed over a predetermined period. The priority is lowered. The “predetermined period” is set in advance in the apparatus or set by the user, and the “predetermined period” in “in the storage unit within the predetermined period” and “over the predetermined period” is the same. The period may be different, or it may be a different period.

  A tenth portable information terminal device according to the present invention is any one of the sixth to ninth portable information terminal devices, wherein a commodity purchase in which a predetermined commodity and a predetermined period are stored in association with each other When it is determined that the product falls within a predetermined period before and after the next scheduled purchase time of each product by providing a cycle table or by purchase cycle information of each product obtained based on payment history information about the product, It is characterized by raising the display priority of commercials related to the product.

  According to the above configuration, based on the setting of the product purchase cycle table or the purchase cycle information of each product obtained based on the payment history information, it is determined that a product corresponds to a predetermined period before and after the next scheduled purchase time. The display priority of the commercial related to the product is increased.

  An eleventh portable information terminal device according to the present invention is any one of the third to tenth portable information terminal devices, and transmits an information to a content distribution side device via a network. The information regarding the preference of the user's product etc. is transmitted to the content distribution side.

  According to the said structure, the information regarding a user's goods etc. palatability discriminate | determined by the portable information terminal device is transmitted to the content delivery side apparatus.

  A twelfth portable information terminal device according to the present invention is the eleventh portable information terminal device, which transmits only information that is permitted to be transmitted according to a user's previous setting or an arbitrary setting at the time of transmission. It is characterized by that.

  A first content distribution system according to the present invention includes a content distribution device that distributes commercials, an information transmission unit that transmits information to the content distribution device via a communication line, and has the identification information of the third content distribution device. A content distribution system comprising any one of the fifth to fifth portable information terminal devices, wherein information related to a user's product preference determined by the preference determination unit is transmitted together with the identification information of the user. The content distribution apparatus that has transmitted the information to the content distribution apparatus and received the information distributes a commercial that matches the preference information to each portable information terminal apparatus according to the identification information.

  According to the above configuration, the information related to the user's merchandise preference determined by the portable information terminal device is transmitted together with the identification information of the device to the content distribution side device. The commercial matching the sex information is determined, and the commercial is distributed to the corresponding device.

  A first product preference determination program according to the present invention includes an information reading unit capable of reading product information attached to a product, a storage unit including a history table having a configuration corresponding to an attribute of the product, A personal information terminal device comprising a preference discrimination unit, or a payment function for a product, a payment information acquisition unit, a storage unit having a history table having a configuration corresponding to an attribute of the product, and a preference discrimination unit A step of causing the portable information terminal device to acquire product information by the information reading unit or a step of acquiring payment history information about the product by the payment information acquiring unit, and a correspondence of the history table based on the acquired information The step of accumulating history information in the product attributes to be performed, and the history table having a large history or the history of each attribute Castings, as preference information items from the user, characterized in that to execute a step of calculating by said preference determination unit.

  The second merchandise preference determination program according to the present invention is the first merchandise preference discrimination program, and includes a receiving unit capable of receiving a commercial to be distributed and commercial information indicating a content of the commercial. The step of causing the portable information terminal device to receive the plurality of commercials and commercial information distributed by the receiving unit, and comparing the plurality of received commercial information with the calculated preference information of the user's product A step of determining a suitable commercial and a step of preferentially displaying the commercial acquired thereby are executed.

  The third merchandise preference determination program according to the present invention is the first merchandise preference discrimination program, the received commercial and the receiving unit capable of receiving commercial information indicating the content of the commercial, Receiving the commercial and the commercial information distributed by the receiving unit, associating them with each other, and recording them on the recording medium. Comparing the commercial information recorded on the recording medium with the calculated preference information of the user's merchandise, discriminating a compatible commercial, and preferentially displaying the commercial acquired thereby, Is executed.

  A fourth product preference discrimination program according to the present invention is the above-described second or third product preference discrimination program, in which the portable or predetermined product set by the user is stored. A step of determining whether the information terminal device has a purchase history for the stored product within a predetermined period based on payment history information about the product; And lowering the commercial display priority for the product.

  A fifth product preference determination program according to the present invention is any one of the second to fourth product preference determination programs, and stores a predetermined product and a predetermined period in association with each other. Determining the next purchase schedule time of each product by comparing payment history information about the product and the purchase cycle table to the portable information terminal device provided with the product purchase cycle table, and before and after the purchase schedule time And increasing the commercial display priority for the corresponding product in a predetermined period of time.

  A sixth product preference determination program according to the present invention is any one of the second to fifth product preference determination programs, and is based on payment history information about the product. The step of determining the purchase cycle, the step of determining the next scheduled purchase time of each product based on the purchase cycle information, and raising the display priority of the commercials for the product corresponding to the predetermined period before and after the planned purchase time And executing the step.

  According to the first portable information terminal device of the present invention, for example, product information attached to a product displayed in a store (for example, information attached as an IC tag or a barcode) Since the product information is stored in the mobile information terminal device by being read by the terminal device, it is possible to check the product information in the mobile information terminal device, and the stored product information is user-friendly about the product. Can be used to determine In addition, since information is stored in the portable information terminal device, product information can be acquired at each store visited by the user without being limited to stores having a specific system, and a wider variety of information can be stored. it can. Therefore, it becomes possible to determine the preference regarding the user's product with higher accuracy by using the information to determine the preference regarding the user's product.

  According to the second portable information terminal device of the present invention, when a payment is made for a product, a history of payment is accumulated. It can be used to make judgments.

  According to the third portable information terminal device of the present invention, the preference of the user's product is determined based on the payment history information or the product inquiry history information regarding the product that strongly reflects the degree of interest related to the user's product. can do.

  According to the fourth or fifth portable information terminal device of the present invention, information is accumulated in the history table having a configuration corresponding to the attributes of the product based on the product information or payment history information about the product. It is possible to discriminate the degree of interest regarding the user's product based on the respective attribute information, and it is possible to determine the preference in more detail.

  According to the sixth portable information terminal device of the present invention, the user's merchandise preference is compared with the commercial information on the basis of the user's merchandise preference determined by the portable information terminal device. It is determined whether or not there is a commercial that conforms to the above. If there is a commercial, the commercial is preferentially displayed. Therefore, a CM is selected using the user's product preference determined based on the payment history information on the product that strongly reflects the degree of interest in the user's product, and meets the needs of each user's product. The selected CM is displayed with priority. Therefore, it is useful for both the CM provider side and the user side.

  According to the seventh portable information terminal device of the present invention, after the commercial is temporarily stored in the recording medium, a CM that meets the needs of the user's product is selected from the stored commercial and displayed with priority. The Rukoto. Therefore, if the accumulated amount of CM increases, more CMs meet the user's needs, and personal information preference information is processed only in the portable information terminal device, which is excellent in terms of personal information protection. .

  According to the eighth portable information terminal device of the present invention, a list of commercials suitable for the user's product preferences extracted from the commercials recorded on the recording medium is displayed, and CMs in the list are displayed. In response to the user's reproduction request or detailed information display request, a CM reproduction process or a detailed information display process such as a product is executed. Therefore, it is excellent in operability when a user wants to see a CM that suits the taste of his / her product etc., and can also display commercial information that is added to the CM and is therefore convenient for the user. In addition to being superior, it is also possible for the CM provider side to provide more effective advertising and information provision than “simply broadcasted CM” by adding and distributing various information as commercial information. Become.

  According to the ninth portable information terminal device of the present invention, when it is determined that there is a purchase history within a predetermined period based on payment history information for a predetermined product or set by a user, The commercial display priority for the product is lowered for a predetermined period. For example, it is common that goods such as cars are not purchased for a while after being purchased once (that is, it is considered that there is almost no advertising effect even if a car-related CM is given to a user immediately after purchase, It can be determined that the CM is very uninterested), so it is determined that “the purchase of the car was recently” based on the payment history information by registering a product with such a character in advance In such a case, the priority of the CM display related to the vehicle is lowered over a predetermined period (which can be appropriately determined according to the character of the product, etc.), which is beneficial for both the CM provider side and the user side.

  According to the tenth portable information terminal device of the present invention, a certain product is scheduled to be purchased next time based on the setting of the product purchase cycle table or the purchase cycle information of each product obtained based on the payment history information. When it is determined that it falls within a predetermined period before and after the time, the display priority of the commercial related to the product is increased. When there is a product that the user purchases in almost the same cycle (when it is determined based on payment history information), the CM provider side can send a CM of the product according to the purchase time. Can provide a great advertising effect and can also be beneficial to the user. In addition, there are products (for example, automobile insurance) that are always purchased in a certain period depending on the character of the product. For such products, it is possible to accurately predict the next purchase time based on the payment history information by setting the purchase cycle in the product purchase cycle table in advance and storing it. It is beneficial for both the CM provider side and the user side by preferentially flowing the CM.

  According to the first content distribution system of the present invention, information related to the user's product preference determined by the portable information terminal device is transmitted to the content distribution side device together with the identification information of the device. In the received content distribution device, commercials that match the preference information are determined, and the commercials are distributed to the corresponding devices. Therefore, it is possible to distribute only CMs that meet the needs of individual users' products. Yes, it can be useful for both the CM provider side and the user side.

  Hereinafter, specific embodiments of the present invention will be described with reference to the drawings. The following embodiment is one form when the present invention is embodied, and is not intended to limit the present invention within the scope thereof.

  FIG. 1 is a schematic diagram showing an aspect in which product information and payment history information are acquired for the mobile phone (portable information terminal device) of this embodiment. FIG. 2 is a block diagram showing an outline of the configuration of the mobile phone according to the present invention.

  As shown in FIG. 2, the mobile phone 1 includes a control unit 101 that controls the entire apparatus and various arithmetic processes, a storage unit 102 that stores various data, and a telephone function unit 104 that implements a telephone function. An operation unit 108 and a display unit 109 serving as an input / output interface for a user, a tuner unit 105 that receives digital broadcast waves of each frequency, digital demodulation processing of a signal received by the tuner unit 105, The decoder unit 106 that performs decoding processing conforming to the H.264 standard, the display processing unit 110 that performs processing for displaying the video data output from the decoder unit 106 on the display unit 109, and reading and writing information to and from the memory card 103 A memory reader / writer unit 107 that performs the above, a memory card 103 that is attached to and detached from the memory reader / writer unit 107, a payment function unit 112 that realizes a payment function for electronic money, and a product. And an information reading unit 111 for reading information. The “information attached to the product etc.” may be information digitized in some form or text information itself described in the product etc., and the information reading unit 111 converts these information. Reading is performed by using an optical method or electromagnetic waves. Specifically, for example, barcode information attached to a product or catalog is read using an optical method, or information is read using an electromagnetic wave from an IC tag attached to the product. .

  3 to 8 are flowcharts showing an outline of the operation of the mobile phone 1 relating to the present invention.

  FIG. 3 is a flowchart showing an outline of an operation for acquiring product information or payment history information. In step 301 and step 302, the presence / absence of a request for reading product information and the presence / absence of payment by electronic money are determined. As described above, “reading of product information” is information read by the information reading unit 111 from information attached to a product or the like (for example, a barcode or an IC tag). , The product name (usually the name of the product such as “beer”, or an individual product name such as “Hokkaido squeezed throat go first”), the product category (eg “food”, etc.) Attribute), product specification information, information such as the product's origin, sales location, and raw material, seller information, manufacturer information, price information, and the like. “Payment by electronic money” is a form of a method for paying a product. The “product” is not limited to a tangible object, but includes a service or the like (reading of information related to a service and settlement of a consideration for a service may be similar concepts).

  When there is a request for reading product information (step 301), the information reading unit 111 reads information from an IC tag or the like attached to the product (step 303), and the date and time when the read product information is read. The information is stored in the memory card 103 in association with the information (step 304). The reading of the product information may be performed only for the use of the present invention described below, but currently, traceability information is also attached to the product with an IC tag or the like. Since product information can be acquired along with the act of “seeing this information”, it can be naturally accumulated in the daily life of the user. The information acquired by the processing is hereinafter referred to as “product inquiry history information”.

  If payment has been made with electronic money (step 302), payment processing by the payment function unit 112 (processing for performing payment by sending / receiving data to / from the electronic money payment terminal 3) is performed (step 305). The product information such as the product name and purchase quantity information is acquired from the POS system 4 via the electronic money settlement terminal 3, and the date / time information (acquired from the POS system 4) of the date when the information (payment history information) is read. The payment date and time information may be stored in the memory card 103 (step 306). The information (payment history information) acquired by the processing is hereinafter referred to as “purchase history information”. The term “product inquiry history information” may be used as a generic term for “product inquiry history information” and “purchase history information”. As is clear from the above, the electronic money payment terminal 3 is configured to be able to acquire necessary information from the POS system 4, and the payment function unit 112 is related to the product from the electronic money payment terminal 3. Payment history information can be acquired (the payment function unit 112 also functions as a “payment information acquisition unit”).

  As shown in the schematic diagram of FIG. 1, the mobile phone 1 of the present embodiment is used by a user to acquire product information from product information 21 attached to a product 2 at a store, and to obtain a memory card. The following description is based on information stored in the memory card 103 or information acquired from the POS system 4 via the electronic money payment terminal 3 and stored in the memory card 103 when electronic money payment is performed at the time of product purchase. In this way, the user's preference for the product is discriminated and used. The mobile phone 1 of the present invention is mainly intended to select a CM that matches the palatability based on the discriminating palatability of the user's product. It is assumed that commercial information indicating the contents is distributed in association with each other.

  Next, an outline of the operation of the mobile phone 1 relating to the present invention will be described with reference to FIG. In order to periodically extract information for discriminating the user's preference for the product from the information accumulated by the user's use of the mobile phone 1 as described above, the control unit 101 having a timekeeping function at 0:00 The arrival is discriminated (step 401), and every time midnight arrives, the process proceeds to step 406 to execute the “history table update process”.

  FIG. 5 is a flowchart showing an outline of the operation of the “history table update process” executed in step 406 of FIG.

  In step 501, information such as a product inquiry history stored in the memory card 103 is acquired by the memory reader / writer unit 107, and the process proceeds to the subsequent loop 1 process. The process of loop 1 is to accumulate information as a history in each table according to each attribute based on each product inquiry history information and purchase history information.

  9 and 10 are diagrams showing the configuration (or concept) of tables provided in the storage unit 102 of the mobile phone 1. FIG. 10 shows an example of a history table in which a history for each attribute of a product is accumulated. FIG. 9 is a diagram showing the correlation between these attributes. By setting the “category table”, each attribute is classified into a hierarchical category as described above (note that the “category table” is specific). The specific configuration is not particularly illustrated, but it is sufficient that the attributes are associated with each other in accordance with the spirit of the present specification). As shown in FIG. 9 and FIG. 10, in this embodiment, the attributes of the products are hierarchized into categories 1 to 5 (category 5 is an individual product name), and category 1 is the highest concept. Items (attributes) such as “food” and “home appliance” exist. The lower hierarchy belongs to one of the items of the upper hierarchy (for example, “beer” belongs to “alcohol”, “beverage”, “food”). Note that some of the attributes of the product do not conform to the hierarchical structure of FIG. 9 (for example, the attribute “maker” shown in FIG. 10C). There is no need to be associated. Moreover, what was shown here is an example to the last, and each attribute may be associated with a concept different from this. Note that each history table in FIG. 10 has all items belonging to each hierarchy (for example, the category 4 table 1002 does not have only the items of category 4 belonging to “alcohol” of category 3, but category 4 And all items that fall under this hierarchy).

  Returning to FIG. 5, the description of the processing is continued. In step 502 in the loop 1, it is determined whether the processing target is product inquiry history information or purchase history information. If it is the product inquiry history information, the product inquiry history information (product as described above) 9) and the category table, it is determined which item in FIG. 9 corresponds to the product (the product from which the product information is read), and the corresponding item belongs. The category item is also acquired (step 505). For example, if “product inquiry history information” includes information indicating that the product is beer and the product name is BBB, “food”, “beverage”, “alcohol”, “beer”, “BBB” "" Is acquired, and in the subsequent step 506, a history is accumulated in each history table for each of these items. It should be noted that the history is accumulated when there is corresponding information for the manufacturer table 1003 as well. When new information not included in the category table is included, the configuration of the category table and the history table may be updated as appropriate (for example, when there is a new product name “ZZZ” for “beer”) , Adding ZZZ to category 5).

  On the other hand, if it is determined in step 502 that the processing target is purchase history information, the process proceeds to step 503. The processing concept of step 503 is the same as that of step 505. In the following step 504, for each item acquired in step 503, a history corresponding to the purchase quantity of the corresponding product is accumulated in each history table (for example, if 5 or more beers are bought, a 2-point history is increased). . In addition, it may be one that changes the amount of increase in the history according to the amount of the product, or one that changes the amount of increase in the history taking into account both the quantity and the amount, etc. Alternatively, a constant addition process may always be used.

  In loop 1, the history information is extracted based on all the product inquiry history etc. information by repeating the processing of step 502 to step 506 for all the product inquiry history etc. information stored in the memory card 103. (Regarding information such as product inquiry history for which it is determined that history information has already been extracted based on date information or the like, history information is not extracted), and information is accumulated in each history table (FIG. 10). Information can be said to reflect the user's preference for products and the like).

  When the process of loop 1 is completed, the process proceeds to the process of loop 2. The process of loop 2 is a process of extracting the top five items for each category based on the information accumulated in each history table and storing it in the priority point table (FIG. 11). By the processing of step 507 and step 508, the top five items are extracted from the history table of category n, stored in the priority point table 1100, and the processing is repeated until n becomes 1 to 6, The top five items of the category are extracted and stored in the priority point table 1100. Here, for convenience, the description of the process is simplified by setting the manufacturer as category 6.

  Through the “history table update process” as described above, each time the date changes, the update process of each history table is performed, and the priority point table 1100 is updated based on each history table. In this embodiment, the top five items are extracted and stored in the priority point table. However, the present invention is not limited to this, and more (or a smaller number) items may be extracted.

  Returning to FIG. 4, the description will be continued. Step 402 to step 405 are: presence / absence of CM broadcast reception (step 402), presence / absence of extraction CM list display request (step 403), presence / absence of reception of multiplexed CM broadcast (step 404), presence / absence of recorded content playback request (step 405).

  When the decoder unit 106 and the control unit 101 determine that a CM broadcast is received by the tuner unit 105 (step 402), the memory reader / writer unit 107 associates the CM with the CM information and uses the memory card. 103 (step 407). With this processing, the CM (and CM information) received by the tuner unit 105 is accumulated in the recording medium. The CM information includes, for example, title information, genre information, performer information, length (time) information, and the like of each CM, and includes product information and company information. In the present invention, product information and company information are mainly used. It should be noted that recording date / time information may be added at the time of CM recording (or by using information included in the CM information), and an old CM may be automatically deleted. Further, in order to prevent a plurality of the same CMs from being accumulated, when it is determined in the process of step 407 that the same CMs are already accumulated on the recording medium based on the CM information. May not be accumulated.

  When the user makes an extraction CM list display request by operating the operation unit 108 (step 403), an “extraction CM list display process” is executed (step 408). It should be noted that the “extracted CM list” is a list in which CMs that have been stored in the recording medium (memory card 103) by the above process are extracted according to user preference.

  FIG. 6 is a flowchart showing an outline of the operation of the “extracted CM list display process” executed in step 408 of FIG. In step 601, for each CM recorded on the recording medium, if there are items that match the priority point table 1100 based on the corresponding CM information, these points are added together for each CM. Process to give points. For example, if it is determined from the CM information that the CM is a CM related to a beer whose company name is BBB, the product is “food”, “beverage”, “alcohol”, “beer” from FIG. "・ BBB" attribute and "Company A" attribute, these items are checked against the priority point table 1100, and if there is a matching item, the corresponding point is The summing process is performed (for example, when food is first in category 1 and beer is fifth in category 4 it is 6 points).

  In the subsequent step 602, a process of displaying an “extracted CM list screen” on the display unit 109 in which the CMs to which points are added by the above process are arranged in descending order is performed. 12 (a) and 12 (c) respectively show an example of an “extracted CM list screen” created based on a preference of a product of a woman in her 20s and a preference of a product of a man in her 50s. An example of the created “extracted CM list screen” is shown.

  In step 603 to step 605, the user waits for the user operation on the “extracted CM list screen”, and when the user operation is a CM playback instruction (step 603), the selected CM (recorded on the recording medium). CM) is reproduced (step 606), and if it is a detailed information display request relating to a product (step 604), a process of displaying information relating to the product included in the CM information is executed (step 604). 607). FIGS. 12B and 12D show examples of the detailed information display screen. If the user gives an “end” instruction, the “extracted CM list display process” process ends (step 605).

  Returning to FIG. 4, the description will be continued. If the decoder unit 106 and the control unit 101 determine that the multiplex CM broadcast is received by the tuner unit 105 (the multiplex CM broadcast is being viewed by the user) (step 404), “preferred CM selection / display” Process "is executed (step 409). “Multiple CM broadcasting” means that a plurality of CMs are distributed simultaneously, and “preference CM selection / display processing” means selecting and displaying a CM that most closely matches the preference among the plurality of CMs. It is something to be made.

  FIG. 7 is a flowchart showing an outline of the operation of “preference CM selection / display processing” executed in step 408 of FIG. The processing concept of step 701 is the same as that of step 601 in FIG. 6, and is performed for a plurality of received CMs. In the subsequent step 702, as a result of step 701, the CM having the largest point is selected and displayed on the display unit 109. Through these processes, a CM that best matches the user's preference is selected from a plurality of CMs and displayed.

  Returning to FIG. 4, the description will be continued. When there is a playback request for recorded content from the user (step 405), a “preference CM selection / insertion process” is executed (step 410). The reproduction of recorded content is the reproduction of content recorded on a recording medium.

  FIG. 8 is a flowchart showing an outline of the operation of “preference CM selection / insertion processing” executed in step 410 of FIG. The processing in step 801 is the same as that in step 601 in FIG. In subsequent steps 802 and 803, processing for inserting CMs (in order from the CM with the largest point obtained in step 801) is executed every predetermined period (for example, every 15 minutes) until the content reproduction is completed. . With these processes, during playback of recorded content, a CM that matches the user's preference is selected from the CMs recorded on the recording medium and displayed.

  As described above, according to the mobile phone 1 of the present embodiment, payment history information (purchase history information) or inquiry history information related to products (including services) can be acquired and stored, and the degree of interest regarding the products of the user is deeply colored. Based on the payment history information or inquiry history information regarding the product to be reflected, the user's preference of the product can be determined. In addition, since information is accumulated in a history table having a configuration corresponding to the attributes of the product, it is possible to determine the degree of interest regarding the user's product based on the attribute information of each product, and more detailed preferences Judgment of gender is possible. The information (payment history information or product inquiry history information) that is the basis for the determination of the palatability is not limited to information that can be accumulated naturally in the daily behavior of the user (not limited to information about products in a specific store, but various Therefore, it is possible to make a judgment on the user's preference regarding the product without forcing the user to perform complicated operations.

  Further, based on information (priority point table) indicating the preference of the user's product etc., it is determined whether or not there is a commercial that matches the preference of the user's product by comparing this with the commercial information. In this case, since the commercial is preferentially displayed, a CM that suits the needs of each user's product is preferentially displayed (for example, a CM that suits palatability is selected from multiple CM broadcasts). To be selected and displayed).

  In addition, a list of commercials that matches the user's preference for the product extracted from the commercials recorded on the recording medium is displayed, and the CM is reproduced according to the user's reproduction request or detailed information display request for the CM in the list. Processing and display processing of detailed product information are executed. Therefore, it is excellent in operability when you want to see a CM that matches the taste of your product, and you can also display commercial information that is added to the CM and delivered to the user. In addition to being excellent, it is also possible for the CM provider side to provide various types of information as commercial information and distribute it for more diverse and effective advertising and information provision than simply “broadcast CM”. It becomes.

  In this embodiment, a mobile phone capable of receiving broadcast waves has been described as an example of the portable information terminal device. However, as shown in FIG. 13, a device that receives content via a network such as the Internet. The present invention can be effectively applied to even a PDA or a portable game machine (not limited to a mobile phone). That is, based on the user preference information determined in the portable information terminal device 6, the CM information stored in the CM information DB 731 stored in the storage unit 73 of the content distribution server 7 is referred to and the user's preference information is determined. It may be one that transmits a CM distribution request that matches the palatability to the content distribution server 7. Also, in this embodiment, “purchase history information” is acquired by the payment function unit 112 every time there is a payment (FIG. 3: step 302 to step 306), but a server (POS system etc.) in each store or If the system of the card company (the company that performs payment of electronic money) permits, “purchase history information” from these systems may be collected together via the Internet 8.

  In addition, the specific method for determining the user's preference of the product based on the purchase history information or the inquiry history information acquired by the mobile phone 1 is not limited to the above-described example, and a different method may be adopted as appropriate. (For example, in this embodiment, it is assumed that necessary information is extracted from information such as product inquiry history and stored in the history table every certain period, but information such as product inquiry history after a predetermined period is deleted. By updating the history table as necessary based on the product inquiry history information, only new information is reflected, or necessary information is obtained from the product inquiry history information. When extracting and storing (updating) in the history table, the history data (frequency) before the update is multiplied by a coefficient of 1 or less (for example, 0.9), and then new By adding the frequency, the relative weighting of the old information may be reduced, or the method and configuration of adding points in the priority point table may be changed, or the priority point table may be changed. It may be a non-reliable method). Similarly, a specific method for selecting a CM that matches the palatability may be adopted as appropriate (for example, in this embodiment, the CM having the largest point that matches the priority point table is always selected). However, it is also possible to extract CMs at random by adding a coefficient so that CMs are selected with different probabilities depending on the points (so that CMs with larger points hit with higher probability). The preference may be determined based on only a specific category according to the user's selection or the like).

  As is clear from the description of the above-described embodiment, the mobile phone 1 of the present embodiment has a “preference” according to various data stored in the control unit 101 and the storage unit 102, a program executed by the control unit 101, and the like. The “discriminating unit”, “preference CM discriminating unit”, and “extracted CM list creating unit” are configured (each component is configured by software). These components are configured by dedicated hardware. You may comprise.

  FIG. 14 is a diagram showing an example of the configuration of a table provided in the mobile phone of this embodiment, and FIG. 15 is a flowchart showing an outline of the operation of the mobile phone according to the present invention. The configuration of the mobile phone of the present embodiment is the same as that of the mobile phone of the first embodiment, so that the description thereof is omitted here and will be described with reference to FIG.

  The mobile phone of this embodiment includes a specific product table 1400 as shown in FIG. 14, and is a product or service (information at the same level as the category 4 shown in FIG. 9), period information, and minus point information. Are stored in advance or by user settings.

  The processing operation of the mobile phone of the present embodiment provided with the table of the above configuration is basically the same as that of the mobile phone of the first embodiment, but the “history table update process” in the mobile phone of the present embodiment is shown in FIG. The processing is as shown. Note that the same reference numerals are used for the same processing concept as in the first embodiment (FIG. 5), and the description here is omitted (the processing in the loop 2 is the same processing, so the description is omitted). Omitted).

  If the result of determination in step 502 is that the data to be processed is “purchase history information”, in step 1501 after the processing in steps 503 to 504, the purchase history information is referred to by referring to the specific product table 1400. The control unit 101 determines whether the product (purchased product) corresponds to the product set in the specific product table 1400 based on the above. As a result of the determination, if the product corresponds to the product set in the specific product table 1400, the “last purchase date” corresponding to the product in the specific product table 1400 is updated (step 1502).

  When it is determined that the product set in the specific product table 1400 has been purchased based on the purchase history information obtained from the external device (mobile phone 2) by the above processing, the most recent purchase date is the specific product. It is stored in the table 1400.

  In the digital television of this embodiment, step 601 of “extracted CM list display process” (FIG. 6), step 701 of “preferred CM selection / display process” (FIG. 7), “preference CM selection / insertion process” (FIG. 8). ) In each process of step 801, the product set in the table with reference to the specific product table 1400 in the point summation of each CM (summation of points matching the priority point table 1100) It is determined whether or not it is a CM corresponding to one that has not passed a predetermined period ("period" set in the specific product table 1400) from the last purchase date. A process of subtracting the minus points set in the table 1400 from the points assigned to each CM is executed. As a configuration for performing the processing, it is assumed that the control unit 101 has a clock function (a dedicated “timer unit” may be provided separately from the control unit 101).

  According to the mobile phone of the present embodiment having the above-described configuration, there is a purchase history for products (including services) set in the specific product table 1400, and the period set in the specific product table 1400 from the purchase date. When the time has not elapsed, the display priority of the CM corresponding to the product is lowered (because “total points” is decreased). For example, it is common that goods such as cars are not purchased for a while after being purchased once (that is, it is considered that there is almost no advertising effect even if a car-related CM is given to a user immediately after purchase, (It can be judged that the CM has a very low level of interest.) By registering a product with such a character in advance, based on the payment history information (purchase history information), In such a case, the priority of the display of the CM related to the car is lowered for a predetermined period (which can be determined as appropriate according to the characteristics of the product), and the CM provider also has the user side. It will also be beneficial for you.

  In this embodiment, the minus point is set to a constant value. For example, a process for changing the minus point (CM display priority) with the passage of a period from the last purchase date (large immediately after purchase). It may be a minus point, and thereafter, a process of gradually reducing the minus amount, etc.), and a specific method for lowering the priority of CM display for a product set in the specific product table can be appropriately selected (for example, a predetermined period) The inside may be one that prevents the corresponding CM from being displayed at all).

  For products to which the present invention is applicable (“mobile phone” in this embodiment), the last purchase date of the specific product table 1400 is automatically updated when the power is turned on for the first time after factory shipment. Processing to be performed (for example, when the mobile phone of this embodiment is purchased, the last purchase date of “mobile phone” in the specific product table 1400 is updated at the first power-on after purchase (after factory shipment). Thus, the CM display priority for the mobile phone may be lowered for a predetermined period thereafter.

  FIGS. 16 and 17 are flowcharts showing an outline of the operation of the mobile phone according to the present embodiment relating to the present invention. The configuration of the mobile phone of the present embodiment is the same as that of the mobile phone of the first embodiment, so that the description thereof is omitted here and will be described with reference to FIG.

  FIG. 16 shows “history table update processing” in the mobile phone of this embodiment. In addition, about the thing which becomes the process concept similar to Example 1 (FIG. 5), the code | symbol same as Example 1 is used (Because it is the same process about the process in the loop 2, description is abbreviate | omitted. The description here is omitted.

  If the data to be processed is “purchase history information” as a result of the determination in step 502, purchase of the corresponding product in the category 4 history table in step 1601 after the processing in steps 503 to 504. Performs processing to store date and time information.

  FIG. 18 shows an example of the configuration of the category 4 table created by the processing. In this way, the category 4 table 1800 stores and holds the purchase history of the corresponding product.

  FIG. 17 is a flowchart showing an outline of the operation of the priority product table update process. In step 1701, the control unit 101 monitors the passage of midnight, and if it is determined that the date has changed, the process proceeds to step 1702, and each product (on the basis of the data stored in the category 4 table 1800). Determine the purchase cycle of the service. In addition, the calculation method of the said purchase cycle should just be based on the system which can be adopted suitably (For example, you may simply take the average value of the interval of each purchase day, and the calculation method based on probability statistics is adopted. It may be something to do).

  In the subsequent step 1703, the next purchase schedule time is calculated from the calculated purchase cycle and the last purchase date among the products for which the purchase cycle can be calculated, and within a predetermined period before and after the next purchase schedule time ("predetermined period" "Is information set in advance or by the user and stored in the storage unit 102, and may be a period that varies depending on the type of product. Also, according to the calculated purchase cycle. Then, a process of storing in the priority product table what corresponds to what is automatically calculated (for example, 30% of the purchase cycle may be “predetermined period”). An example of the configuration of the priority product table 1900 generated by the processing is shown in FIG.

  In the mobile phone of this embodiment, step 601 of “extracted CM list display process” (FIG. 6), step 701 of “preferred CM selection / display process” (FIG. 7), “preference CM selection / insertion process” (FIG. 8). ) In each process of step 801, in the point summation of each CM (summation of points that match the priority point table 1100), the CM corresponding to the product set in the table with reference to the priority product table 1900 It is determined whether or not there is, and if this is the case, processing for adding the plus points set in the priority product table 1900 to the points assigned to each CM is executed.

  According to the mobile phone of the present embodiment having the above-described configuration, a certain product is predetermined before and after the next scheduled purchase time based on the purchase cycle information of each product obtained based on the payment history information (purchase history information). If it is determined that it falls within the period, the display priority of the commercial related to the product will be increased (because “total points” will increase). When there is a product that the user purchases in almost the same cycle (when it is determined based on purchase history information), the CM provider side can send a CM of the product according to the purchase time. Can provide a great advertising effect and is also beneficial to the user.

  Depending on the nature of the product, there are products (for example, automobile insurance) that are always purchased at a fixed period. For such products, the purchase period is set in the product purchase cycle table (an example of the configuration shown in FIG. 20) and stored in advance, so that the next purchase time can be considerably determined based on the payment history information. It is possible to predict accurately, and it is beneficial for both the CM provider side and the user side by preferentially flowing the corresponding CM before and after the period. In addition, in the product purchase cycle table 2000 shown in FIG. 20, a higher point is given compared to the above-described “Give points based on the product purchase cycle determined by the apparatus” (FIG. 19). . This is because the purchase of the corresponding product is expected with a higher probability than the purchase cycle determined by the device, and the effect of the CM is expected to increase. Is displayed. In the present embodiment (FIGS. 19 and 20), the same points are added to all the products, but different points may be given according to different products or different purchase cycles. I do not care.

  FIG. 21 is a block diagram showing an outline of the configuration related to the present invention of the content distribution system of this embodiment, and FIGS. 22 and 23 are flowcharts showing an outline of the operation related to the present invention of the system. Note that the same components as those in FIG. 13 are denoted by the same reference numerals as those in FIG. 13, and the description thereof will be simplified or omitted.

  In the content distribution system of the present embodiment, a plurality of portable information terminal devices 6 and a content distribution server 9 are connected to each other via the Internet 8 so that content stored in the content DB 732 of the content distribution server is stored. (Including CM) is distributed to each portable information terminal device 6. The content distribution server 9 includes a control unit 71 that controls the entire apparatus and various arithmetic processes, a storage unit 73 that stores various data, a communication unit 72 that transmits and receives data, and the like. Includes a content DB 732 in which various contents (including CMs) are stored, a CM information DB 731 in which CM information is stored, a preference information DB 739 in which preference information collected from each portable information terminal device 6 is stored, and the like. It is done.

  FIG. 22 is a flowchart showing an outline of operations related to the present invention of the portable information terminal device 6 constituting the content distribution system of the present embodiment. It is assumed that “device identification information” uniquely identifying the device is assigned in advance to the portable information terminal device 6 and stored in the storage unit 102. Steps 2201 and 2202 are processes for acquiring information about the user's preference for the product based on the product information and the like. Steps 401 and 406 (the process of FIG. 5) of the first embodiment (FIG. 4) Since it is the same processing concept, description here is abbreviate | omitted.

  In the next step 2203, the preference information acquired by the processing in steps 2201 to 2202 (that is, information on each history table described in the first embodiment, information on the priority point table, etc.) is used as its own “device identification information”. At the same time, the data is transmitted from the communication unit 601 to the content distribution server 9.

  In the content distribution server 9 that has received the above information (FIG. 23: Step 2301), the received preference information is associated with the device identification information and stored in the preference information DB 739 (Step 2302). Then, when delivering a CM to each portable information terminal device 6, the preference information DB 739 is referred to, and a CM suitable for each portable information terminal device 6 is discriminated (the concept of the discrimination processing has been described above). (This is the same as the above) and is distributed (step 2303).

  According to the content distribution system having the above-described configuration, the information relating to the user's merchandise preference determined by the portable information terminal device 6 is transmitted to the content distribution server 9 together with the identification information of the device, and the content distribution having received this information is received. In the server 9, commercials that match the preference information are determined, and the commercials are distributed to the corresponding portable information terminal device. Therefore, it is possible to distribute only CMs that meet the needs of individual users' products. Yes, it can be useful for both the CM provider side and the user side.

  In the present embodiment, the information regarding the user's preference for the product is transmitted to the content distribution server without any particular restriction. Only information permitted to be transmitted may be transmitted according to a screen for requesting an instruction from the user during the transmission process.

  In the embodiments, a mobile phone is used as a specific example of the portable information terminal device, and an example has been described in which product information can be read and payment processing using electronic money is performed. The mobile information terminal device is not limited to a mobile phone, and any other device (for example, a PDA or a mobile phone) may be used as long as it has a function in accordance with the above-described purpose. Game machines).

  In the embodiments, the memory card 103 has been described as an example of a recording destination of a CM or the like in a mobile phone. However, another detachable recording medium may be used, and a recording medium (equipped in the apparatus ( For example, information may be recorded in the storage unit 102).

The schematic diagram which showed the aspect which acquires merchandise information etc. in the mobile telephone of this invention The block diagram which showed the outline of the structure regarding this invention of a mobile telephone Flow chart showing the outline of the acquisition operation of product information etc. The flowchart which shows the outline of the operation | movement regarding this invention of the mobile telephone of Example 1. FIG. Flow chart showing an outline of the operation of the history table update process Flow chart showing an outline of the operation of the extracted CM list display process Flow chart showing an outline of the operation of the preference CM selection / display process Flow chart showing an outline of the operation of the preference CM selection / insertion process The figure which shows the relationship of the attribute which the goods etc. which are defined by the category table have The figure which shows an example of the history table provided for every category The figure which shows an example of a structure of a priority point table Figure showing an example of the display screen Block diagram showing outline of configuration of content distribution system The figure which shows an example of a structure of a specific goods table The flowchart which showed the outline | summary of the operation | movement of the history table update process of Example 2. The flowchart which showed the outline | summary of the operation | movement of the history table update process of Example 3. Flow chart showing an outline of the operation of the priority product table update process The figure which shows an example of a structure of the category 4 table of Example 3. The figure which shows an example of a structure of a priority goods table The figure which shows an example of a structure of a goods purchase cycle table FIG. 4 is a block diagram illustrating an outline of a configuration of a content distribution system according to a fourth embodiment. The flowchart which showed the outline | summary of the operation | movement regarding this invention of the portable information terminal device in Example 4. FIG. The flowchart which showed the outline | summary of the operation | movement regarding this invention of the content delivery server in Example 4. FIG.

Explanation of symbols

1 Mobile phone (personal digital assistant)
9 Content distribution server (content distribution device)
101 Control Unit 102 Storage Unit 103 Memory Card (Recording Medium)
105 Tuner (Receiver)
107 Memory Reader / Writer Unit 109 Display Unit 111 Information Reading Unit 112 Settlement Function Unit (Payment Information Acquisition Unit)
601 Communication unit (information transmission unit)
2000 Product purchase cycle table

Claims (7)

  The information reading unit includes: an information reading unit capable of reading product information attached to a product; a storage unit including a history table having a configuration corresponding to an attribute of the product; and a preference determination unit. The history information is accumulated in the attribute of the corresponding product in the history table based on the product information acquired by the determination, and the preference determination of the user's product based on the information stored in the history table by the preference determination unit A portable information terminal device characterized in that   A payment function for a product, a payment information acquisition unit, a storage unit including a history table having a configuration corresponding to an attribute of the product, and a preference determination unit, whereby payment related to the product by the payment information acquisition unit History information is acquired, history information is accumulated in the attribute of the corresponding product in the history table based on the payment history information, and the user's product based on the information accumulated in the history table by the preference determination unit A portable information terminal device characterized in that palatability can be determined.   A receiving unit capable of receiving a commercial to be distributed and commercial information indicating the content of the commercial, a display unit, and a preference CM discriminating unit that discriminates a commercial that matches the palatability of the user's product etc. based on the commercial information , It is possible to determine whether there is a commercial that matches the user's merchandise preference in the delivered commercial. If there is a commercial that matches the preference, this is given priority. The portable information terminal device according to claim 1, wherein the portable information terminal device is displayed on the display unit.   The receiving unit capable of receiving the commercial and the commercial information indicating the content of the commercial, the display unit, the recording medium for recording the received commercial and commercial information, and the user's product based on the commercial information It is possible to determine whether there is a commercial that matches the preference of the user's product etc. in the commercial recorded on the recording medium by including a preference CM discrimination unit that discriminates a commercial that matches the preference 3. The portable information terminal device according to claim 1, wherein when there is a commercial that matches palatability, the display is preferentially displayed on the display unit. 4.   A process of displaying the created extracted CM list on the display unit and reproducing the commercial requested by the user by providing an extracted CM list creating unit that creates a list of commercials extracted by the preference CM determining unit 5. The portable information terminal device according to claim 4, wherein information based on the commercial information is displayed for a commercial for which a detailed information display request is made by a user.   A product set in advance or set by the user is stored in the storage unit, and it is determined that there is a purchase history for the product set in the storage unit within a predetermined period based on the product payment history information. The mobile information terminal device according to any one of claims 3 to 5, wherein the display priority of the commercial for the product is lowered for a predetermined period.   The portable information terminal device according to claim 1 or 2, further comprising: a content distribution device that distributes a commercial; and an information transmission unit that transmits information to the content distribution device via a communication line; , And transmits information related to the user's product preference determined by the preference determination unit from the information transmission unit to the content distribution device together with the identification information of the user. In the content distribution apparatus that has received the information, a commercial that matches the preference information is distributed to each portable information terminal device according to the identification information.

Images