JP2008077525A - Stock information providing system, its method and its program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To reduce labor and cost for operating a system and to enhance advertising effect. <P>SOLUTION: This stock information providing system is provided with: a stock information generating means 5 for generating and displaying stock information for every stock in one blog; an advertisement generating means 6 for generating an advertisement relating to the stock and displaying the advertisement near the stock information generated and displayed by the stock information generating means 5; a stock information copying means 7 for copying a specific stock information when a user operates and selects the specific stock information displayed by the stock information generating means 5; an advertisement copying means 8 for simultaneously copying the advertisement relating to the stock displayed by the advertisement generating means 6 when the stock information copying means 7 copies the specific stock information; and a copied information pasting means 10 for pasting the specific stock information and the advertisement to another blog. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a brand information providing system that provides brand information using a plurality of blogs, a method thereof, and a program thereof.

  In recent years, with the rapid development of information and communication networks represented by the Internet, information relating to stock issues has been widely provided on the network.

As a conventional brand information providing system of this type, for example, a system that provides market information, stock brand information, stock-related advertisements, and the like on a portal site is known (for example, Non-Patent Document 1). reference).
Yahoo! Finance <URL: http://quote.yahoo.co.jp/>

  However, in the above-described conventional brand information providing system, brand information and advertisements are posted on a specific portal site. Therefore, unless the user accesses the portal site, the brand information or advertisement is obtained. I can't see it. Therefore, it is necessary for the administrator of the portal site to take measures so as to collect traffic on the portal site, and there is a problem that the work is troublesome and the operation cost of the system increases. On the other hand, there is a problem that an advertiser needs to advertise on several portal sites in order to obtain a certain advertising effect, which requires labor and cost.

  In addition, in the above-described stock information providing system, it is necessary for the administrator of the portal site to create or update the stock information to be posted on the portal site, which requires time and effort and reduces costs. There was also a problem that it was difficult to plan.

  SUMMARY OF THE INVENTION The present invention has been made to solve the above-described problems, and is capable of reducing labor and cost for operating the system, and can improve the advertising effect, and its method and program. Is intended to provide.

In order to achieve the above object, a brand information providing system for providing brand information using a plurality of blogs according to the present invention, wherein brand information generating means for generating and displaying brand information for each brand on one blog Ad generation means for generating and displaying an advertisement related to the brand adjacent to the brand information generated and displayed by the brand information generation means, and the specific brand information displayed by the brand information generation means When the selection operation is performed, the brand information copying means for copying the specific brand information and the specific brand information copied by the brand information copying means are related to the brand displayed by the advertisement generating means. Advertisement copy means for simultaneously copying advertisements, specific brand information copied by the brand information copy means, and advertisements copied by the advertisement copy means And copy information pasting means for pasting to other blogs,
It is characterized by having.

  The brand information generation means may generate and display brand information according to the stock price of the brand, the classification of the brand, and the evaluation of the brand inputted by the user.

  Further, it is searched whether the other blog includes a stock-related predetermined keyword. If the other blog includes the keyword, the specific brand information copied by the brand information copying unit and the advertisement copying unit are used. You may further provide the blog determination means which permits paste | copying the copied advertisement to said other blog.

  Furthermore, it may further comprise an advertisement reward calculating means for calculating a remuneration amount of an administrator of the other blog according to the number of times the advertisement pasted on the other blog is clicked by the copy information pasting means. Good.

  The present invention is also a brand information providing method for providing brand information using a plurality of blogs, the step of generating and displaying brand information for each brand on one blog, and the one blog displayed on the brand information. Generating and displaying an advertisement related to the brand adjacent to the brand information, and copying the specific brand information when the specific brand information displayed on the one blog is selected and operated by the user. When the specific brand information is copied, the step of simultaneously copying the advertisement related to the brand displayed on the one blog, and the copied specific brand information and advertisement to the other blog And a step of pasting.

  The brand information may include a stock price of the brand, a classification of the brand, and a brand evaluation input by the user.

  In addition, whether or not the other blog includes stock-related predetermined keywords is searched, and when the other blog includes the keywords, the copied specific brand information and advertisement are pasted on the other blog. The method may further comprise the step of permitting

  Furthermore, the method may further include a step of calculating a remuneration amount of an administrator of the other blog according to the number of times the advertisement pasted on the other blog is clicked.

  Furthermore, the present invention is a brand information providing program for causing a computer to execute the above steps.

  According to the present invention, brand information and advertisements are simultaneously pasted and distributed from one blog to another blog, so that brand information can be obtained due to the review effect of multiple blogs without collecting traffic on one blog. Since advertisements and advertisements will be noticed by many users, the trouble of managing one blog can be reduced and the operation cost of the system can be reduced.

  Further, it is not necessary for an advertiser to advertise on several portal sites in order to obtain a certain advertising effect, and labor and cost can be reduced.

  Furthermore, since the manager of one blog does not need to create or update the brand information to be posted on the blog, labor can be saved and the cost can be reduced.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. Here, FIG. 1 is a schematic diagram showing the overall configuration of the brand information providing system according to the embodiment of the present invention.

  The brand information providing system according to the present embodiment comprehensively manages the user terminal 1 such as a user who is an individual investor or a blog manager, the advertiser server 2 such as a company that is an advertiser, and the system. A management server 3 is connected to each other via a communication network 4 such as the Internet.

  The management server 3 generates and displays brand information for each brand according to information such as the brand price, brand classification, brand evaluation, etc. inputted by the user's individual investor on the blog of the portal site. An ad generation unit 6 that generates and displays an advertisement related to the brand adjacent to the brand information generated and displayed by the brand information generation unit 5, and specific brand information displayed by the brand information generation unit 5 Is selected by the user's blog manager, the brand information copy unit 7 for copying the specific brand information, and when the specific brand information is copied by the brand information copy unit 7, the advertisement generation unit 6 displays the brand information. In addition, an advertisement copy unit 8 that simultaneously copies an advertisement related to the brand and a search whether or not the blog of the user's blog manager includes a predetermined stock-related keyword, A blog determination unit 9 that permits the specific brand information and advertisement to be pasted on the blog of the user's blog manager when the information includes a word, and the blog manager of the user Copy information pasting unit 10 to be pasted on the blog of the user, and the remuneration amount of the blog manager according to the number of times the advertisement pasted on the blog of the user's blog manager is clicked by the copy information pasting unit 10 Is provided with an advertisement reward calculation unit 11 for calculating the information, a brand information storage unit 12 for storing the brand information, and an advertisement storage unit 13 for storing information related to the advertisement.

  Next, a processing procedure in the brand information providing system according to the present embodiment will be described with reference to FIGS. 1 and 2 to 4. 2 is a flowchart showing a processing procedure in the brand information providing system according to the present embodiment, FIG. 3 is a conceptual diagram showing a processing procedure in the brand information providing system, and FIG. 4 is a portal site in the brand information providing system. It is a figure which shows the screen of the brand information displayed on no blog.

  First, when the user inputs predetermined authentication data such as an ID and a password from the user terminal 1 and tries to access the portal site via the communication network 4 (S101), the management server 3 registers the authentication data in advance. The user authentication data is compared with the user authentication data (S102). As a result, when the user is authenticated, the management server 3 transmits input screen data related to the brand information to the user terminal 1 and displays the input screen on the user terminal 1 (S103). On the other hand, if the user cannot be authenticated in step 102, the management server 3 prompts the user to input authentication data again.

  Then, when the authenticated user inputs the stock price, the stock price at that time of the brand, the classification of the brand, the evaluation of the brand, and the like on the brand information input screen, these input by the user In accordance with the information, the brand information generation unit 5 generates brand information and stores it in the brand information storage unit 12, and displays the brand information on the blog of the portal site (S104). At this time, for example, as shown in FIG. 4, the evaluation of the brand is displayed by a five-level rating based on the number of stars, and the current stock price of the brand is displayed together with the ratio of the subsequent fluctuation range below the brand. Further below that, the classification of the brand is displayed as a tag. The classification of brands at this time can be arbitrarily set by the user. For example, in addition to industries such as automobiles, information / communications, food, supermarkets, products such as personal computers, game machines, digital cameras, and houses The service may be a loan, a restaurant, a delivery service, or the like, or the name of a country such as the United States, Germany, China, or Korea.

  On the other hand, when the advertiser inputs predetermined authentication data such as an ID and a password from the advertiser server 2 and tries to access the portal site via the communication network 4 (S105), the management is performed as in the case of the user described above. The server 3 performs an authentication process (S102), and when the advertiser is authenticated, the advertisement input screen data is transmitted to the advertisement server 3 and the input screen is displayed on the advertisement server 3 (S106).

  Then, when the authenticated advertiser inputs information related to the advertisement on the advertisement input screen, the advertisement generation unit 6 generates the advertisement and stores it in the advertisement storage unit 13, and stores the advertisement in the portal site. It is displayed adjacent to the advertiser's brand information displayed on the blog (downward in FIG. 4) (S107).

  Next, when the user authenticated by the above-described authentication procedure accesses the portal site and selects specific brand information displayed on the blog (S108), the brand information copy unit 7 copies the specific brand information. (S109). Further, when the brand information copy unit 7 copies the specific brand information in this way, the advertisement copy unit 8 simultaneously copies the advertisement displayed adjacent to the brand (S110).

  Next, when trying to paste the copied brand information and advertisement on the blog managed by the user, the blog determination unit 9 determines that the blog managed by the user is, for example, stock, brand, market, investment, stock price. It is searched whether or not a stock-related predetermined keyword such as securities is included (S111). As a result, if the blog determination unit 9 determines that the blog includes the keyword, the blog determination unit 9 permits the copied specific brand information and advertisement to be pasted on the blog managed by the user, The copy information pasting unit 10 pastes the specific brand information and advertisement on the blog (S112).

  After that, every time an advertisement pasted on the blog is clicked by another user who accesses the blog managed by the user, the advertisement reward calculation unit 11 measures the number of clicks, and according to the number of clicks, The remuneration amount of the blog administrator is calculated (S113).

  As described above, according to the brand information providing system and method according to the above-described embodiment, the brand information and the advertisement are simultaneously pasted and distributed from the portal site to the blog managed by the user, thereby managing the portal site. Even if a user doesn't collect traffic on the portal site, the blog's word-of-mouth effect will make the stock information and advertisements visible to many users, reducing management effort and reducing system operating costs. Can be planned. Further, it is not necessary for an advertiser to advertise on several portal sites in order to obtain a certain advertising effect, and labor and cost can be reduced. Furthermore, since it is not necessary for the administrator of the portal site to create or update the brand information to be posted on the portal site, the labor can be saved and the cost can be reduced.

  Furthermore, by displaying tags that categorize brands that can be arbitrarily set by the user, it is possible to link other companies related to the individual business of the company and visualize the connection between the brands (collaboration, partnerships, and competitive relationships). Can be planned. In addition, cross-sectional searches that do not focus on the type of industry are possible, providing a means for relative evaluation of stocks to individual investors, and efficiently using information useful for judging the value and usefulness of information. Can be provided. On the other hand, by appealing to individual investors, it is possible to secure the existence that will support the stock price and increase the brand value of the company. In addition, it can connect companies and individual investors, raise corporate awareness, and contribute to IR activities.

It is the schematic which shows the whole structure of the brand information provision system which concerns on embodiment of this invention. It is a flowchart which shows the process sequence in the brand information provision system which concerns on embodiment of this invention. It is a conceptual diagram which shows the process sequence in the brand information provision system which concerns on embodiment of this invention. It is a figure which shows the screen of the brand information displayed on the blog of a portal site in the brand information provision system which concerns on embodiment of this invention.

Explanation of symbols

5 Brand information generation part 6 Advertisement generation part 7 Brand information copy part 8 Advertisement copy part 9 Blog determination part 10 Copy information pasting part 11 Advertisement reward calculation part

Claims (9)

A brand information providing system for providing brand information using a plurality of blogs,
A brand information generating means for generating and displaying brand information for each brand on one blog,
An advertisement generating means for generating and displaying an advertisement related to the brand adjacent to the brand information generated and displayed by the brand information generating means;
When the specific brand information displayed by the brand information generating means is selected and operated by the user, the brand information copying means for copying the specific brand information;
When specific brand information is copied by the brand information copy unit, an advertisement copy unit that simultaneously copies an advertisement related to the brand displayed by the advertisement generation unit;
Copy information pasting means for pasting the specific brand information copied by the brand information copying means and the advertisement copied by the advertisement copying means to another blog;
A brand information providing system characterized by comprising: 2. The brand information providing system according to claim 1, wherein the brand information generating unit generates and displays brand information according to a brand price, a brand classification, and a brand evaluation inputted by a user. The other blog is searched for whether or not it contains a stock-related predetermined keyword, and if it contains the keyword, the specific brand information copied by the brand information copying means and the advertisement copying means are copied. The brand information providing system according to claim 1, further comprising blog determination means for permitting pasted advertisements to be pasted on the other blog. 2. An advertisement reward calculating means for calculating a reward amount of a manager of the other blog according to the number of times the advertisement pasted on the other blog is clicked by the copy information pasting means. The brand information provision system according to any one of claims 1 to 3. A brand information providing method for providing brand information using a plurality of blogs,
Generating and displaying the symbol information for each symbol on one blog;
Generating and displaying an advertisement related to the brand adjacent to the brand information displayed on the one blog;
When the specific brand information displayed on the one blog is selected and operated by the user, the step of copying the specific brand information;
When the specific brand information is copied, simultaneously copying an advertisement related to the brand displayed on the one blog;
Pasting the copied specific brand information and advertisement to another blog;
A brand information providing method characterized by comprising: The brand information providing method according to claim 5, wherein the brand information includes a brand price, a brand classification, and a brand evaluation inputted by a user. Search whether or not the other blog contains a stock-related keyword, and if it contains the keyword, allow the copied specific brand information and advertisement to be pasted on the other blog The brand information providing method according to claim 5, further comprising a step of: The claim according to any one of claims 5 to 7, further comprising a step of calculating a remuneration amount of an administrator of the other blog according to the number of times the advertisement pasted on the other blog is clicked. How to provide the listed brand information. A brand information providing program for causing a computer to execute each step according to any one of claims 5 to 8.

Images