JP2007334853A - Online security trading system and method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an online security trading system and an online security trading method that a user consults on real time with other users linked to the same security trading company server or conducts a security trade exchange, connecting with the security trading company server through a home trading program of each terminal. <P>SOLUTION: A security trading company server 20 includes a consultation security trading department 26 which controls a real-time consultation, so as to enable the real-time consultation between terminals, conducting an online security trading through the security trading company server 20. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  According to the present invention, a user connected using a home trade program from a user terminal connected to a securities company server of a specific securities company via a network for data communication, for example, a customer who is a member of the securities company Step into the specific stocks of interest through real-time consultation with other users connected to the company server, such as securities company staff belonging to the securities company (hereinafter referred to as “securities company staff”) on the home trade program. If the user who consulted is a securities company employee who belongs to the above securities company, share the information and conduct securities transactions such as selling or buying specific issues based on that information. The present invention relates to an online securities trading system and an online securities trading method in which certain results are added.

  In recent years, Internet technology has developed rapidly, and has greatly affected almost all fields of conventional industries. In particular, new business models using the Internet have been continuously created. Also in the securities trading service field, various trading methods and systems have been developed so that customers can more conveniently and efficiently perform securities trading using such new Internet technology. Among such systems, a representative one is an online securities trading system constructed and provided by a securities company, that is, a home trading system. In general, each brokerage company provides a home trade system that makes it easier for customers to buy and sell securities online, and the computer environment is in place without the customer having to go directly to the floor or make a phone call. The securities trading service can be used anywhere through a securities company server.

  FIG. 1 is a diagram showing a general online securities trading system.

  A network 10 that enables data communication between an unspecified number of people, a securities company server 20 that provides a securities trading service via the network 10, and a home that enables online securities trading via the network 10 It includes a plurality of customer terminals 30 and a securities company staff terminal 50 in which a trade program (net stock trading program) is installed, and a stock exchange server 40 on which actual stock trading is performed.

  Here, the network 10 means a comprehensive data communication network including a LAN, a WAN, an intranet, and a similar internal network, and this includes only a wired network including a private network and a public telephone network (PSTN). In addition, wireless networks such as mobile communication networks and satellite communication networks are also included. The terminals 30 and 50 are also generally computers that use the wired Internet, but recently, wireless communication such as dedicated terminals, mobile phones, PDAs, etc. provided by securities companies has been developed due to the development of wireless communication technology. Includes all devices.

  The home trade program includes dedicated emulators and web browsers installed in the terminals 30 and 50 so that online securities trading is possible via the network 10.

  The securities company server 20 includes a communication control unit 21 that controls communication with the terminals 30 and 50 or the stock exchange server 40 connected to the securities company server 20 via the network 10, current values for each brand, Information to be provided on the home trade program installed in the terminals 30 and 50 together with various menus necessary for online securities trading by receiving various securities information such as sales amount and buying amount from the stock exchange server 40 The provision unit 22 (see FIG. 2), the order processing unit 23 (see FIG. 2) for processing a sell order, a buy order, an order correction, etc. input via the home trade program, and information related to connected members are stored. Detailed stock information including quotes for each stock is updated and stored, and information such as user order breakdown is stored. Benefit DB management unit 25 that manages the database 24 (see FIG. 2) including (see Figure 2).

  The securities company server 20 is connected to the plurality of terminals 30 and 50 and the stock exchange server 40 via the network 10 and stores securities information such as stock prices for each brand in the database 24 in real time. Then, it is output via the home trade program installed in the plurality of terminals 30 and 50, or a specific brand selling order or buying order is transmitted from the plurality of terminals 30 and 50 via the home trade program. It provides securities-related services such as receiving and processing input.

  A user who wants to trade securities using the above-described online securities trading system, for example, a customer who is a member of a specific securities company, uses his computer, in other words, the home trade from the customer terminal 30 connected by the network 10. A program is executed to connect to the securities company server 20. After that, after logging in through user authentication, information related to securities trading is obtained through various screens provided on the home trade program in response to an instruction entered by the user, such as a buy order or a sell order for a specific brand. Perform securities transactions in real time.

  Such activation of online securities trading has also affected branch sales to retail investors, that is, retail business. While the influence of store locations, fees, brands, etc., which was once the core element of the retail business, has shrunk, the choice of customers has expanded, and the marketing competition has accelerated, The current cost of maintaining existing customers and attracting new customers is increasing.

  On the other hand, from the standpoint of customers, online securities trading is convenient and quicker, but there are too many kinds of information provided by various media through online and useful in such a flood of information. In some cases, information cannot be sorted out, and rather confusion is experienced when investing.

  One solution to this problem is to stimulate consultation between securities professionals and individual investors. Currently, online securities trading is more frequent than online ordering through staff, and such online ordering is most often done without expert opinion. Yes, especially for online customers linked to banks, the dependence on securities firm staff is very low, which is likely to lead to customer churn. Therefore, if the staff of a securities company can consult directly with a customer and maintain a stronger cohesion based on that, it will be effective in preventing customers from leaving, and the customer will be enriched through consultation with specialists. Therefore, reliable securities trading-related information can be obtained, and by doing more rational securities trading, the possibility of successful securities investment can be increased.

  In such online securities trading, the method of using consultation is already used by existing securities companies in various ways. For example, after multiple customers connect on the Internet with cyber security consultants hired by a specific securities company using real-time interactive means using Java (registered trademark) or ActiveX on the Internet, voice, text, etc. Alternatively, multiple securities companies have implemented methods for obtaining securities-related information provided by cyber securities consultants through image chat, or obtaining securities-related information by consulting in real time in the form of questions and answers. Yes.

  In addition, securities consultants conduct direct image dialogues using consulting means, and consumers perform securities transactions by separately running a web browser on a personal computer based on real-time information provided by voice and text messages. Japanese Patent Application Laid-Open No. H10-228707 discloses a method for performing the above. However, in such a conventional online consultation, since a small number of consultation staff must consult with a plurality of connected customers, it is difficult to ensure the promptness of the consultation, and the consulting staff is also personally responsible. There is a problem that it is difficult to secure the expertise of the brand, since it is necessary to consult even non-specialized brands that are not specialized brands. In addition, there is a problem that the consultation staff is always on standby or can only be used during a specific time period because the consultation is not possible when there is no consultation staff. It is pointed out as a problem that it is not detailed in the information for the companies.

Furthermore, the conventional method is a separate independent method that requires a web browser for consultation and a home trade program for securities transactions to be executed separately when performing securities transactions on a computer. And securities trading must be performed separately, which is not advantageous from the speed of trading. That is, in general, a customer who uses a home trade program displays a selling price, a buying price, etc. of a specific stock that he / she intends to sell or buy, or displays a screen window on which an order menu etc. is displayed on a computer monitor or It is common to start up with a PDA, etc. and conduct securities transactions. At this time, since the conventional home trade program does not provide a means for allowing the customer to consult the brand to be traded, the customer separately establishes a connection means such as another web browser on the monitor screen. You must raise it and use it.
Korean Published Patent No. 10-2001-0100572

  Therefore, the present invention has been made in view of the above circumstances, and the purpose of the present invention is that when a user executes a home trade program and connects to a specific securities company server, the user connects to the securities company server. An online securities trading system and an online securities trading method capable of conducting a securities transaction on the basis of the result of such a consultation are provided in real time using a consulting means provided by a home trade program.

  Therefore, customers who use the present invention can immediately make real-time consultations on the online program with securities company staff who have specialized knowledge prior to securities trading for a specific issue, so it is better than the other general customers. Can be obtained more quickly.

  In order to achieve the above purpose, a system enabling real-time consultation (hereinafter referred to as “consulting transaction department”) in a conventional online securities system is required. It is a component and provides new securities trading services, which are provided by a new screen window (hereinafter referred to as “consulting transaction window”) in the form of a bulletin board provided by a user through a home trade program installed in his / her user terminal. It can be realized by using.

  Therefore, in order to achieve the object of the present invention, for example, a customer who wants to consult a specific brand first inputs a consultation request for the specific brand through a home trade program and connects to the securities company server. For example, a brokerage company employee who has various information on the specific stock responds via a consulting transaction window, and displays it on a plurality of other terminals. It provides a way to establish a connection and enable real-time consultation.

  This can be applied in the same way, for example, when a securities company employee inputs a recommendation of his / her stock for a specific stock and the customer responds accordingly.

  According to the present invention as described above, from the customer's standpoint, it is possible to immediately make an investment consultation while confirming the current value of his / her interests, a comprehensive screen window for confirming the balance held, ordering, etc. As a result, it is possible to make use of multiple staff members who can work at the branch offices of securities companies nationwide, so the promptness of consultation is significantly improved compared to the conventional method in that there is a high possibility of prompt consultation when necessary. The In addition, compared to the conventional method with a small number of consulting staff, there are many consulting staff (staff of securities companies), so it is possible to listen to various opinions, and consultation is not possible when there is no consulting staff Compared to the conventional method, a large number of counselors are on standby, so they are relatively free of time constraints. In particular, there is an effect that the customer can receive a better quality consultation in that the consultation staff prepares in advance for the brand that the customer wishes to consult about in advance.

  For brokerage firms, brokerage officers consult directly with customers, and based on that, they maintain strong bonds to prevent customers from leaving customers and attract customers seeking in-depth consultations. Can be attracted. In addition, the present invention provides high quality information to local companies that are difficult for securities company staff to obtain in terms of using a nationwide regional network of staff working for securities firms when used by the same securities company staff. It can also be used as a means to improve the work efficiency of employees in that it can be obtained from other employees who work.

  For securities company employees, they can use their own information in the form of consultations to improve their performance, and according to the results of the consultation, they can ensure the actual performance in the form of execution results and cyber money points, It is an advantage in that it will be a measure to increase income.

  Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. The illustrated drawings are provided so that the spirit of the present invention can be sufficiently conveyed to those skilled in the art, and the present invention is not limited to the embodiments described below, but can be realized by other embodiments. Moreover, even if the configuration of each system including the securities company server is divided and described in this specification, this does not mean a physical or spatial division, but the operation of the present invention is performed. It should be understood as a block diagram of the functional configuration necessary for this, and each system will actually be implemented by the execution of computer hardware and application programs.

  FIG. 2 is a block diagram showing a configuration of the securities company server 20 presented to realize the object of the present invention.

  The securities company server 20 in the present invention further includes a consultation transaction unit 26 that enables real-time consultation between connected users in addition to the above-described components.

  The consultation transaction unit 26 is in a home trade program executed by a customer terminal 30 and a securities company staff terminal 50 (simply referred to as terminals 30 and 50) connected to the securities company server 20 (hereinafter also referred to as FIG. 1). In addition, a consultation transaction window provided for real-time consultation between a plurality of users is provided. A consultation request (stock recommendation and brand consultation) is received from the requesting terminal of the customer and securities company staff who wishes to consult through the consultation trading window, and the consultation request is associated with each brand name. Listed in the consultation window. Next, a consultation response is received from one of the terminals 30 and 50 that responds to the consultation request (ie, when one of the listed consultation requests is selected), The real-time consultation is performed between the requesting terminal and the response terminal via the transaction window. At that time, the corresponding consultation request being consulted is deleted from the transaction window. In order to provide the above-described real-time consultation, the consultation transaction unit 26 controls the connection between the consultation information control unit 261 that controls display of the consultation request on the consultation transaction window, and the request terminal and the response terminal. It includes a consultation network control unit 262 and a consultation space control unit 263 that provides a virtual space for the real-time consultation. If the consultation information control unit 261 receives the consultation request from the requesting terminal of the terminals 30 and 50 connected to the securities company server 20 via the home trade program, the consultation information control unit 261 performs the processing on the request. The function of transmitting to the terminals 30 and 50 and displaying via the home trade program is achieved.

  In addition, a number of the consultation requests listed in the consultation transaction window can be selected with a time lag, but the consultation information control unit 261 does not receive the consultation request even though the consultation has already been established. In order not to be selected twice, once the real-time consultation is started, the consultation request is controlled to be deleted from the consultation transaction window.

  Further, the consultation network control unit 262 enables a one-to-one network connection between the request terminal and the response terminal when the response terminal selects the consultation request displayed via the home trade program. At this time, the network connection includes a wired and wireless connection using P2P.

  In the consultation transaction window, in addition to the personal information of the customer and the securities company staff connected to the securities company server 20, there are other current statistics such as the number of consultation waiting, the number of consultations completed, and the top brands for consultation waiting. It also has a separate window (not shown) to be displayed. FIG. 3 shows an embodiment in which such a consultation transaction window is realized on the home trade program.

  Hereinafter, an online securities trading method using the above-described online securities trading system will be described. FIG. 4 is a flowchart showing an online securities trading method according to an embodiment of the present invention. The online securities trading method will be described more specifically with reference to this flowchart.

  Users consisting of many customers and securities company staff connect to the securities company server 20 using home trade programs installed in the respective terminals 30 and 50 (S1). At this time, it is possible to log in to the securities company server 20 by inputting an ID and a password.

  Next, a consultation request is input via the home trade program (customer side is for brand consultation and securities company staff side is for brand recommendation) (S2).

  That is, a customer who wants to consult to obtain more detailed information regarding the timing of buying and selling, or a staff member of a securities company who wants to recommend a variety of brand information to customers, also said home It can be entered by clicking a brand list, icon, button provided on the trade program, or via character input means such as a keyboard. The consultation request thus input is associated with the user name and the brand name and registered by the securities company server 20.

 Next, the registered consultation request is transmitted to all the terminals 30 and 50 connected to the securities company server 20 and displayed on each consultation transaction window (S3). Therefore, the user can confirm that his / her input is displayed through the consultation transaction window simultaneously with the input.

  The consultation request is displayed as a list in a specific portion of the consultation transaction window in association with personal information such as a real name, a pen name or an ID of a customer or a securities company, an input time, and the like. At this time, the consultation requests listed can be sorted by time or brand.

  In this way, in response to the consultation request, the response terminal of the terminals 30 and 50 connected to the securities company server 20 makes a consultation response corresponding to the consultation request (S4).

  For example, in response to the consultation request (stock consultation and brand recommendation) displayed in this way, a securities company employee responds to a brand consultation from a customer, and similarly, a customer Each consultation response can be input in response to the recommendation.

  As a method of selecting the consultation request, for example, click on the serial number of the stock, click on personal information such as the real name, pen name or ID of the customer or the securities company staff for each stock, or the corresponding There is a method of clicking an icon or a button provided for a function, and in some cases, it may be possible to directly input using a character input device such as a keyboard.

  However, when the same consultation request is selected from the plurality of terminals 30 and 50, the consultation response input earlier is determined based on the principle of time priority. In this way, when the consultation request is selected (one is selected when there are a plurality of selections), and the real-time consultation for the consultation request is performed between the request terminal and the response terminal, The consultation request is deleted (S5).

  That is, the consultation network control unit 262 controls network connection between the request terminal and the response terminal, and the consultation information control unit 261 deletes the consultation request so that the consultation responses to the consultation request do not overlap. To do.

  The consultation space control unit 263 includes a virtual space for real-time consultation (that is, character chatting means, voice chatting means, or image chatting means).

  On the other hand, the real-time consultation can be performed by using a chat screen arranged in the consultation transaction window. As a consultation method, for example, a character chat using a means such as a messenger can be generally selected. However, if a voice transmission / reception means is provided, a voice chat and eventually an image chat using an image chat means are also possible. . At this time, the user who is in the middle of the consultation can make the consultation more efficiently by using a means (so-called whiteboard function) that allows the other party to see the screen on his / her terminal in real time. It is also possible to transmit necessary files according to the request of the other party. Further, such a form of consultation can be arbitrarily selected by the party who requested the consultation.

  After the real-time consultation is completed, the user, for example, a customer can immediately perform a securities transaction based on the real-time consultation in a window that can be ordered (S6). At this stage, the consultation request may be re-listed in the consultation transaction window.

  In order for such online securities trading methods to be activated, it is most important that staff who mainly provide securities-related information to customers actively respond to real-time consultations. Therefore, if the customer who completes the order based on the real-time consultation and enters the personal information such as the real name, pen name or ID of the brokerage company employee who has given the consultation, along with the order number, it will be entered into the brokerage company. It is preferable to reflect the results of the staff.

  Therefore, a performance control unit 264 that manages the performance of staff members is further required in the consultation transaction unit 26. The performance control unit 264 controls the content of the real-time consultation performed through the consultation transaction window to be stored in the database 24 of the securities company server 20, and the content of the consultation is a customer and a securities company employee. (S7). If it is a securities company employee, an addition is given to the performance of the securities company employee based on the content of the consultation (S8). As addition points, for example, cyber money, cash, business performance, and the like. Various kinds of information stored in the database 24 may be displayed at any time through a separate window (not shown) of the home trade program when requested by a customer or a securities company staff. it can.

  In short, a customer who has made the real-time consultation with the staff of the securities company through the consultation transaction window makes a securities transaction based on the customer (S1 to S6). Next, the contents of the real-time consultation including personal information and order numbers of the securities company staff and customers are stored in the database 24, and it is determined whether or not the securities company staff participated (S7). If it is a brokerage company employee, the record of the brokerage company employee is added based on the content of the consultation (S8).

  FIG. 5 shows a brand inquiry window, an order window and a consultation transaction window of the home trade program.

  When a customer places an order to buy or sell a brand via the order window 501, a consultation firm selection button is selected from the securities company staff or consulting staff (eg, KYOBO14) displayed in the consulting staff display area 502. When the user clicks 503, the code of the ordered brand, the order number, the personal information (real name, pen name, ID, etc.) of the securities company staff and the consultation time are automatically sent to the database 24. In this way, it is preferable to guide the customer to immediately input the consultation related information.

  If a plurality of real-time consultations are performed for a certain issue, when one of the many securities company employees who participated in the real-time consultation is selected and then the consultation confirmation button 503 is clicked, only the contents of the consultation are displayed. Can also be sent to the database 24.

  Further, such an input can also be directly input by a customer using an input device such as a keyboard.

  Online securities trading methods, including methods that reflect the performance of brokerage staff, will encourage brokerage staff to be more active in consulting.

  The above description is merely an example of a preferred embodiment of the present invention, and the present invention can be variously changed and modified within the scope of the present invention disclosed in the claims.

It is a conceptual diagram which shows a general online securities trading system. It is a block diagram which shows roughly the structure of the securities company server by one Embodiment of this invention. It is a figure which shows the consultation transaction window on the home trade program by one Embodiment of this invention. 1 is a flow diagram illustrating an online securities trading method according to an embodiment of the present invention. FIG. 5 shows a screen on which a brand inquiry window, an order window, a consultation transaction window, and the like of a home trade program according to an embodiment of the present invention are displayed.

Claims (12)

In online securities trading system,
Network,
A plurality of terminals installed with a home trade program enabling online securities trading via the network;
A plurality of terminals connected via the network, a securities company server having a consultation transaction section that enables real-time consultation via the home trade program between the plurality of terminals connected to the network;
An online securities trading system characterized by including: The consultation trading department
Receiving a consultation request from one or more request terminals of the terminals connected to the securities company server, and displaying the consultation request on a consultation transaction window of the plurality of terminals connected to the securities company server; A consultation information control unit that receives a consultation response from one response terminal that responds to the consultation request among the plurality of terminals, and displays the consultation response on the consultation transaction window of the request terminal and the response terminal;
A consultation network control unit for controlling connection with the network so as to perform the real-time consultation between the requesting terminal and the response terminal;
A consultation space control unit that controls a virtual space for the real-time consultation;
The online securities trading system according to claim 1, comprising:   3. The consultation information control unit, when receiving the consultation response of the response terminal with respect to the consultation request, controls to delete the received consultation request from the consultation transaction window. Online securities trading system.   3. The online securities trading system according to claim 2, wherein the consultation trading unit stores the contents of the real-time consultation in a database of the securities company server. The response terminal is a terminal of a securities company employee,
The online securities trading system according to claim 4, further comprising a performance control unit that gives an addition to the performance of the securities company staff who provided the consultation response.   The online securities trading system according to any one of claims 1 to 5, wherein the terminals include a computer, a wireless terminal dedicated to a securities company, a mobile phone, a PDA, and the like.   3. The online securities trading system according to claim 2, wherein the consultation request is a brand consultation and a brand recommendation. In online securities trading methods,
(A) using a home trade program executed on each terminal to connect to a securities company server;
(B) a consultation request is input via the home trade program by each of the terminals;
(C) the consultation request is listed on each of the terminals via a consultation transaction window provided in the home trade program;
(D) selecting one of the consultation responses in order to respond to the consultation request listed;
(E) a stage in which network connection is performed between the selected terminal that has made the consultation request and the terminal that has made the consultation response, and real-time consultation is performed;
An online securities trading method characterized by including:   9. The online securities trading method according to claim 8, further comprising the step of deleting the selected consultation request from the consultation trading window when the real-time consultation is performed.   10. The online securities trading method according to claim 8 or 9, wherein the consultation request includes a brand consultation and a brand recommendation, and the terminals are a customer terminal and a securities company staff terminal. In the real-time consultation,
11. The online securities trading method according to claim 10, wherein a screen displayed on one terminal is displayed in real time on the other terminal being consulted. When the terminal that provided the consultation request is the securities company staff terminal, the content of the real-time consultation including personal information of the securities company staff is stored in the database of the securities company server;
Based on the content of the real-time consultation stored in the database, providing an addition to the performance of the securities company staff;
The online securities trading method according to claim 10, further comprising:

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