JP2007219840A - Advertisement system, advertisement management apparatus, advertisement management program, and advertisement method - Google Patents

Abstract

[PROBLEMS] To provide an advertisement system capable of generating a plurality of advertisement information reflecting a user's will from one advertisement information. (2) A user A receives advertisement information registered in an advertisement server 21; Browse, (3) generate new advertisement information by adding his / her opinions to the browsed advertisement information, and (4) send the advertisement information generated by himself / herself to another user B who is a friend, etc. . (5) User B browses the advertisement information sent from user A, and (6) Whether or not to purchase a product or the like related to the advertisement information based on the advertisement information that reflects user A's opinion or the like Judgment. (7) The user B generates advertisement information in order to notify his / her friend or the like of the existence of the product, and transmits the generated advertisement information to another user. Thereby, a plurality of pieces of advertisement information can be generated from one piece of advertisement information. In addition, the will of the user can be reflected when the advertisement information is generated.
[Selection] Figure 1

Description

  The present invention relates to an advertisement system or the like, and more particularly, to an advertisement system that can sequentially transmit new advertisement information generated by modifying original advertisement information.

  Currently, with the development of advertising, consumers can easily obtain information on goods and services. That is, the consumer is in a situation where sufficient information can be acquired when selecting a product or the like. On the other hand, consumers are exposed to diversification of products, flooding of product information, and diversification of product information acquisition media. Under such circumstances, consumers are in a situation where they must select a product or the like based on the collected information. However, a method for selecting information optimal for product selection from the collected information is not provided.

  Under such circumstances, the importance of information transmission through word of mouth has been recognized.

  A conventional advertising system 100 that realizes word-of-mouth communication will be described with reference to FIG. The advertising system 100 realizes word-of-mouth information transmission between mobile phones.

  The advertising system 100 includes a Web server 1350, mobile phone base stations 1370 and 1371, mobile phone gateway servers 1375 and 1376, and mobile phones 1100 and 1200. The web server 1350, mobile phone base stations 1370 and 1371, and mobile phone gateway servers 1375 and 1376 are connected to each other via the Internet 1300.

  The operation of each element constituting the advertising system 100 will be described. When the owner of the mobile phone 1100 accesses the Web server 1350 on the Internet using the Internet connection function of the mobile phone 1100 in order to check the contents of advertisements, PRs, and ECs, the Web server 1350 accesses the mobile phone that has been accessed. The information transmission program 1500 is transmitted to 1100 (transmission paths 1301, 1302, and 1303). The information transmission program 1500 has at least connection destination parameters for connection, for example, the URL of the information provider's Web site.

  The mobile phone 1100 that has received the information transmission program 1500 from the Web server 1350 can transmit the acquired information transmission program 1500 to another mobile phone 1200 (transmission path 1304: see FIG. 48). By receiving the information providing program 1500 from the mobile phone 1100, the owner of the mobile phone 1200 can access the URL of the website related to the advertisement recommended by the owner of the mobile phone 1100.

  In this way, by transmitting and receiving the information transmission program 1500 between the mobile phones 1100 and 1200, word-of-mouth information transmission between the mobile phones is realized.

JP-A-2004-705541

  However, the above-described advertising system 100 has the following problems. Generally, in the communication of word-of-mouth information in the real world, the person who wants to convey information (information provider) adds some judgment and additional information, that is, the intention of the information provider, and then sends the information to the other person (information Communicate information to those who can be communicated. Reliability is added to the provided information because the intention of the information provider is added.

  On the other hand, the information regarding the advertisement and the like finally acquired by the owner of the mobile phone 1200 is information described in advance on a website prepared by the advertisement provider. Here, the information described on the website is information unilaterally provided by the advertisement provider. The owner of the mobile phone 1200 acquires information such as an advertisement recommended by the owner of the mobile phone 1100, but the information is only information that reflects only the intention of the advertisement provider. That is, there is a problem that the reliability of the advertisement information provided by the advertiser cannot be improved.

  Accordingly, it is an object of the present invention to provide an advertisement system that can change the advertisement information provided by the advertiser and clarify the responsibility for the change of the advertisement information.

  Means for solving the problems relating to the present invention and effects of the present invention will be described below.

  In the advertisement system, the advertisement management apparatus, the advertisement management program, and the advertisement management method according to the present invention, the advertisement information configured by one or a plurality of element information is acquired from an advertisement generation apparatus, and the acquired advertisement information is configured. Of the element information, the element information whose content has been changed in the advertisement generation device that is the transmission source and the advertisement generation device that transmitted the advertisement information or the user of the advertisement generation device are stored in association with each other, and the acquired advertisement information This is provided to a user who uses another advertisement generation apparatus that is the transmission destination designated in the advertisement generation apparatus that is the transmission source of the advertisement information or the other advertisement generation apparatus.

  Thereby, about the element information of a certain advertisement information, the original element information or the user who generated the element information can be easily determined. Therefore, it is possible to easily grasp which user has changed the element information.

  In the advertisement system and the advertisement management apparatus according to the present invention, the element information is associated in advance with change enable / disable information indicating whether or not the contents can be changed. Thereby, whether or not the element information can be changed by the user can be controlled.

  The advertisement system and the advertisement management apparatus according to the present invention store and hold basic advertisement information composed of one or a plurality of element information, and provide the basic advertisement information as the advertisement information to the advertisement generation apparatus.

  Thereby, it is possible to cause the user to newly generate advertisement information for the basic advertisement information provided in advance.

  In the advertisement system, the advertisement management apparatus, and the advertisement management program according to the present invention, among the element information constituting the acquired advertisement information, the element information whose contents are changed in the advertisement generation apparatus that is the transmission source and the advertisement that has transmitted the advertisement information When associating and storing the generation device or the user of the advertisement generation device with respect to the changeability information corresponding to the element information, the changeability information corresponding to the element information before the content is changed is inherited. .

  This makes it impossible to change whether or not the element information can be changed from a preset state.

  In the advertisement system, the advertisement management apparatus, and the advertisement management program according to the present invention, the acquired advertisement information and the pre-change advertisement information that is the advertisement information before the content of the element information is changed in the advertisement information are stored in association with each other Store in the means.

  Thereby, all new advertisement information generated based on certain advertisement information can be associated. In addition, a plurality of pieces of advertisement information can be generated by the user from one piece of advertisement information. Furthermore, the will of the user can be reflected when the advertisement information is generated.

  In the advertisement system, the advertisement management device, and the advertisement management program according to the present invention, the advertisement information is uniquely specified by advertisement specifying information, and further, the storage means is associated with the acquired advertisement information and the pre-change advertisement information. When the information is stored, the advertisement specifying information having the advertisement specifying information of the pre-change advertisement information is used as the specific information of the acquired advertisement information, thereby associating the acquired advertisement information with the pre-change advertisement information.

  Thereby, it is possible to easily determine which advertisement information is based on certain advertisement information.

  In the advertisement system, the advertisement management device, and the advertisement management program according to the present invention, when the acquired advertisement information and the pre-change advertisement information are associated with each other and stored in the storage unit, the user who identifies the user who generated the acquired advertisement information The specific information is associated with the acquired advertisement information.

  Thereby, about a certain advertisement information, the user who produced the original advertisement information or advertisement information can be judged easily. Therefore, it is possible to easily grasp the user's behavior such as which user provided a lot of advertisement information.

  In the advertisement system, the advertisement management apparatus, and the advertisement management program according to the present invention, when acquiring the advertisement information, the user who uses the other advertisement generation apparatus or the other advertisement generation apparatus that intends to provide the advertisement information. Acquiring availability information that can indicate whether or not the advertising information is desired to be acquired is provided together with the advertising information.

  Thereby, advertisement information can be provided only to a user who desires to provide advertisement information. Therefore, the advertisement information can be provided after confirming the will of the user to whom the advertisement information is provided.

  Here, the correspondence relationship between the elements described in the claims and the elements in the embodiment is shown. The advertisement management device corresponds to the advertisement server 21, and the advertisement generation device corresponds to the user A terminal 23 and the user B terminal 25.

  In the advertisement management apparatus, advertisement information acquisition means is stored in the CPU 211 and communication circuit 218, element association means is stored in the CPU 211 and memory 212, advertisement association means is stored in the CPU 211 and memory 212, and advertisement information provision means is stored in the CPU 211 and communication circuit 218. Means correspond to the memory 212 and the hard disk 213, respectively.

  In the advertisement generation apparatus, the advertisement information acquisition means is the CPU 231, the communication circuit 238, the CPU 251, and the communication circuit 258, the advertisement information generation means is the CPU 231, the memory 232, the CPU 251, and the memory 252, and the advertisement information provision means is the CPU 231, the communication circuit 238, These correspond to the CPU 251 and the communication circuit 258, respectively.

  In the advertisement management apparatus, the advertisement information acquisition means performs the process of S2301, the element association means performs the processes of steps S2303, S2601, S2603, and S2607, the advertisement association means performs the processes of S2605 and S2607, and the advertisement information provision means performs the step. The processes of S2703 to S2709 are executed.

  In the advertisement generation device, the advertisement information acquisition means executes the process of S1819, the advertisement information generation means executes the processes of steps S2001 to S2009, and the advertisement information provision means executes the processes of steps S2201 to S2207.

The advertisement specifying information corresponds to the advertisement information ID, the user specifying information corresponds to the user ID, and the acquisition availability information corresponds to the affiliate sensor. The advertisement information corresponds to the advertisement template and the advertisement information, the element information corresponds to the object template and the object, and the basic advertisement information corresponds to the advertisement template.

  Examples of the portable terminal in the present invention will be described below.

1. Outline An outline of an advertising system 1 according to the present invention will be described with reference to FIG.

(1) The advertiser registers an advertisement template such as a product to be advertised in the advertisement server 21.

(2) User A browses an advertisement template registered in the advertisement server 21.

(3) Moreover, the user A adds his own opinion etc. with respect to the browsed advertisement template, and produces | generates new advertisement information.

(4) User A transmits advertisement information generated by himself / herself to another user B who is a friend or the like.

(5) User B browses advertisement information sent from user A.

(6) The user B determines whether or not to purchase a product or the like related to the advertisement information based on the advertisement information in which the opinion of the user A is reflected.

(7) Further, the user B newly generates advertisement information in order to inform his / her friend or the like of the existence of the product. And user B can transmit generated advertisement information to other users.

(8) In the following, user B can transmit to user C, user D,..., User C can transmit to user D, user E,.

  Thereby, all advertisement information generated based on certain advertisement information can be associated. In addition, a plurality of pieces of advertisement information can be generated from one piece of advertisement information. Furthermore, the will of the user can be reflected when the advertisement information is generated.

2. Functional Block A functional block diagram of the advertising system according to the present embodiment is shown in FIG. The advertisement system includes an advertisement generation device M1 and an advertisement management device M3. The advertisement generation device M1 includes an advertisement information acquisition unit m101, an advertisement information generation unit m103, and an advertisement information provision unit m105. The advertisement information acquisition unit m101 acquires advertisement information. The advertisement information generation unit m103 newly generates advertisement information by changing the content of element information constituting the acquired advertisement information. The advertisement information providing unit m105 includes the newly generated advertisement information, the advertisement generation apparatus or a user who uses the advertisement generation apparatus, another advertisement generation apparatus that provides the newly generated advertisement information, or the other advertisement. A user who uses the generation device is provided in association with each other.

  The advertisement management apparatus M3 includes an advertisement information acquisition unit m301, an element association unit m303, an advertisement information provision unit m305, a storage unit m307, and an advertisement association unit m309. The advertisement information acquisition unit m301 acquires advertisement information from the advertisement generation device.

The element association unit m303 associates element information whose contents have been changed in the advertisement generation apparatus among the element information constituting the acquired advertisement information and the advertisement generation apparatus that transmitted the advertisement information or the user of the advertisement generation apparatus. And keep it in memory. The element association unit m303 further includes, among the element information constituting the acquired advertisement information, the element information whose contents have been changed in the advertisement generation apparatus that is the transmission source and the advertisement generation apparatus that transmitted the advertisement information or the advertisement generation apparatus. In association with the user, the change association information corresponding to the element information is inherited from the change availability information corresponding to the element information before the content is changed. The advertisement information and the pre-change advertisement information that is the advertisement information before the contents of the element information in the advertisement information are changed are stored in the storage unit m307 in association with each other. Further, when the advertisement association unit m309 further associates the acquired advertisement information with the pre-change advertisement information and stores it in the storage unit m307, the advertisement association information including the advertisement specification information of the pre-change advertisement information, By specifying the acquired advertisement information as specific information, the acquired advertisement information is associated with the pre-change advertisement information. Furthermore, when the advertisement association means associates the acquired advertisement information with the pre-change advertisement information and stores it in the storage means m307, user identification information for identifying the user who generated the acquired advertisement information, and the acquired advertisement information And associate.

  The advertisement information providing unit m305 provides the acquired advertisement information to another advertisement generation apparatus or a user who uses the other advertisement generation apparatus. In addition, when the advertisement information providing unit m305 acquires the advertisement information, the other advertisement generation apparatus that intends to provide the advertisement information or a user who uses the other advertisement generation apparatus acquires the advertisement information. Acquiring availability information that can indicate whether or not it is desired is provided together with the advertisement information.

  The element information is associated in advance with changeability information indicating whether or not the contents can be changed. Further, the advertisement information is uniquely specified by the advertisement specifying information.

3. Hardware configuration
3.1. Hardware Configuration of Advertising System 1 FIG. 3 shows a hardware configuration of the advertising system 1 in the present embodiment. The advertisement system 1 is a user who uses the advertisement server 21, a user A terminal 23 used by a user who uses the advertisement system 1 (hereinafter referred to as a user A), and the advertisement system 1, and is a user different from the user A (Hereinafter referred to as user B) includes a user B terminal 25 used by an advertiser and an advertiser terminal 27 used by an advertiser. The advertisement server 21, the user A terminal 23, the user B terminal 25, and the advertiser terminal 27 are connected to each other via a network so that data can be transmitted and received.

  In the following, hardware configurations of the advertisement server 21, the user A terminal 23, the user B terminal 25, and the advertiser terminal 27 are shown.

3.2. Hardware Configuration of Advertisement Server 21 The advertisement server 21 manages an advertisement template (described later) generated by the advertiser, advertisement information (described later) generated by the user based on the advertisement template, and the like. The hardware configuration of the advertisement server 21 is shown in FIG. The advertisement server 21 includes a CPU 211, a memory 212, a hard disk 213, and a communication circuit 218. Further, the advertisement server 21 is connected to a keyboard 214, a mouse 215, a display 216, and a CD-ROM drive 217.

  The CPU 211 performs processing based on other applications such as an operating system (OS) and an advertisement server program recorded in the hard disk 213. The memory 212 provides a work area for the CPU 211. The hard disk 213 records and holds other applications such as an OS and an advertisement server program and various data. The data recorded on the hard disk 213 will be described later. The communication circuit 218 has a communication circuit connected to a network, and transmits / receives data to / from an external communication device such as the user A terminal 23.

  The keyboard 214 and the mouse 215 accept external commands and provide them to the advertisement server 21. The display 216 acquires image information such as a user interface from the advertisement server 21 and displays the acquired image information. The CD-ROM drive 217 reads the data from the CD-ROM, such as reading the advertisement server program from the CD-ROM 219 in which the advertisement server program is recorded and the other application program from the other CD-ROM, and the advertisement. Provide to the server 21.

3.3. Hardware Configuration of User A Terminal 23 The user A terminal 23 is a terminal used by the user A. The hardware configuration of the user A terminal 23 is shown in FIG. The user A terminal 23 includes a CPU 231, a memory 232, a hard disk 233, and a communication circuit 238. Further, the user A terminal 23 is connected to a keyboard 234, a mouse 235, a display 236, and a CD-ROM drive 237.

  The CPU 231 performs processing based on other applications such as an operating system (OS) and a user A terminal program recorded on the hard disk 233. The memory 232 provides a work area for the CPU 231. The hard disk 233 records and holds other applications and various data such as an OS and a user A terminal program. The data recorded on the hard disk 233 will be described later. The communication circuit 238 has a communication circuit connected to a network, and transmits / receives data to / from an external communication device such as the advertisement server 21.

  The keyboard 234 and the mouse 235 accept external commands and provide them to the user A terminal 23. The display 236 acquires image information such as a user interface from the user A terminal 23 and displays the acquired image information. The CD-ROM drive 237 reads data from the CD-ROM, such as reading the user A terminal program and the other application programs from the other CD-ROM from the CD-ROM 239 in which the user A terminal program is recorded. To the user A terminal 23.

3.4. Hardware Configuration of User B Terminal 25 The user B terminal 25 is a terminal used by the user B. A hardware configuration of the user B terminal 25 is shown in FIG. The user B terminal 25 includes a CPU 251, a memory 252, a hard disk 253, and a communication circuit 258. Further, the user B terminal 25 is connected to a keyboard 254, a mouse 255, a display 256, and a CD-ROM drive 257.

  Note that the hardware configuration of the user B terminal 25 performs the same functions as the hardware configuration of the user A terminal 23, and therefore detailed description thereof is omitted here.

3.5. Hardware Configuration of Advertiser Terminal 27 The advertiser terminal 27 is a terminal used by the advertiser. The hardware configuration of the advertiser terminal 27 is shown in FIG. The advertiser terminal 27 includes a CPU 271, a memory 272, a hard disk 273, and a communication circuit 278. Further, the advertiser terminal 27 is connected to a keyboard 274, a mouse 275, a display 276 and a CD-ROM drive 277.

  Note that the hardware configuration of the advertiser terminal 27 performs the same functions as the hardware configuration of the user A terminal 23, and thus detailed description thereof is omitted here.

4). Data The hard disk 213 of the advertisement server 21 shown in FIG. 4 includes an advertiser database (advertiser DB), an advertisement template database (advertisement template DB), a material information database (material information DB), an advertisement information database (advertisement information DB), and a user. A database (user DB) and an affiliate sensor DB are recorded and held.

4.1. Advertiser DB
An advertiser who intends to distribute advertisements using the advertisement system 1 is registered in the advertiser DB. An example of the advertiser DB is shown in FIG.

  The advertiser DB has an [advertiser ID] column C801 and an [advertiser name]] column C803. [Advertiser ID] column C801 describes an advertiser ID that uniquely identifies a registered advertiser. [Advertiser name] column C803 describes the name of the advertiser specified by the advertiser ID.

  In the present embodiment, for simplicity, only the name is registered as registered advertiser data, but other data such as the location may be registered.

4.2. Advertisement template DB
In the advertisement template DB, advertisement information, which is data related to advertisements for which advertisers request distribution, is registered. An example of the advertisement template DB is shown in FIG.

  The advertisement template DB includes an [advertisement template ID] column C901, an [advertiser ID] column C903, a [product name] column C905, an [expiration date] column C907, and an [advertisement template data] column C909. [Advertising template ID] column C901 describes an advertising template ID that uniquely identifies the advertising template registered by the advertiser. [Advertiser ID] column C903 describes the advertiser ID given to the advertiser who registered the advertisement template. [Product name] column C905 describes the product name, service name, and the like assigned to the product that the advertiser wants to advertise. [Expiration Date] column C907 describes a period during which provision of the corresponding advertisement template is permitted. [Advertising template data] column C909 describes specific data constituting the advertising template. The data described in the [advertisement template data] column C909 will be described later.

4.2.1 Advertisement Template Here, an example of the advertisement template that the advertiser intends to register is shown in FIG. The advertisement template T1 includes a key visual display area A91, a catch phrase display area A93, a product information display area A95, and a background display area A97. A corresponding object is arranged in each area.

  In the key visual display area A91, a still image or a moving image about a product / service to be advertised (hereinafter referred to as an advertisement) is displayed. In the advertisement template T1, moving images that introduce a certain car are arranged as objects.

  In the catch phrase display area A93, a catch phrase for the advertisement is described. In the advertisement template T1, an object for text displayed by a catch phrase “Please make a catch phrase suitable for this car” is arranged.

  In the product information display area A95, the product name and price of the advertisement, the name of the company that provides the advertisement, campaign information for the advertisement, and the like are described. In the advertisement template T1, information including a logo “→ TODADA ←”, a product name “LL540”, and a price “6,000,000 yen” of the company “TODADA” is arranged as an object. Further, the still image is surrounded by a thick frame. This indicates that the user cannot edit or change the still image.

  In the background display area A97, information that is not arranged in the key visual display area A91, the catch phrase display area A93, and the product information display area A95 is described. For example, settings for background music and the like are also set in this area. In the advertisement template T1 in FIG. 10, a test ride request button B3 that can obtain a test drive of a car from the network, and a recommendation button B1 that can deliver an email for recommending the car to other users are arranged as objects. ing.

  Note that the description format of the advertisement template is not limited as long as an object corresponding to each region can be arranged as shown in FIG. For example, you may make it describe with description languages, such as HTML and XML, and another script. Moreover, you may make it prescribe | regulate a description format in the said application using the application for displaying an advertisement template.

4.2.2 Data structure of advertisement template FIG. 11 shows the data structure of the advertisement template described in the [advertisement template data] column C909 of the advertisement template DB. The advertisement template has an [object ID] column C103, a [data type] column C105, a [position] column C107, and an [editability] column C109.

  In the [object ID] column C103, an identification number (ID) given to each object included in the advertisement template corresponding to the advertisement ID described in the [advertisement ID] column C101 is described. In FIG. 11, object IDs “0000001” to “0000005” are given to each object included in the advertisement template T1.

  [Data type] column C105 describes the data type of each object described in [Object ID] column C103. In FIG. 11, for example, the data type “moving image” is given to the object displayed in the key visual display area A91 of the advertisement template T1.

  In the [Position] column C107, the arrangement position in the advertisement template of the object described in the [Object ID] column is described by the coordinate value. FIG. 9B shows an arrangement position of each object in the advertisement template T1. The top left vertex of the advertisement template T1 is the origin of the coordinate position. For example, the object displayed in the key visual display area A91 of the advertisement template T1 is arranged in an area having the coordinates (10, 80) as the upper left vertex and the coordinates (300, 400) as the lower right vertex. Therefore, as shown in FIG. 11, “(10, 80) − (300, 400) is displayed in the [Position] column C107 for the object (object ID“ 0000001 ”) displayed in the key visual display area A91 of the advertisement template T1. ) ”Is described. The same applies to other objects.

  [Editability] column C109 describes whether or not the object described in [Object ID] column C103 can be edited by a third party. In FIG. 11, “impossible” is described in the [editability] column C109 for the object with the object ID “0000001”, and “possible” for the object ID “0000003”. Therefore, the third party can edit the text object (object ID “0000003”) described in the catch phrase display area A93, that is, can rewrite the text.

  Each object is displayed so that the user can immediately determine whether the object can be edited when the object is displayed on the advertisement template. That is, the display form differs between an object whose value in the [editability] column C109 is “possible” and an object that is “impossible”. In the present embodiment, an object whose value in the [editability] column C109 is “impossible” is displayed so as to surround the object with a thick frame.

4.3. Object template DB
An object template included in the advertisement template is registered in the object template DB. An object template is data provided by an advertiser. The advertiser configures the advertisement template by arranging the object template.

  An example of the object template DB is shown in FIG. The object template DB includes an [advertisement template ID] column C401, an [object template ID] column C403, an [advertiser ID] column C405, a [data type] column C407, and an [object template data] column C409. [Advertising template ID] column C401 describes an advertising template ID that uniquely identifies the advertising template in which the object template is used. [Object template ID] column C903 describes an object template ID for uniquely identifying the object template in the advertisement template. [Advertiser ID] column C405 describes an advertiser ID that uniquely identifies an advertiser of the advertisement template in which the object template is used. In the [Data Type] column C407, the data type of each object template described in the [Object Template ID] column C403 is described. In the [Object Template Data] column C409, specific data description constituting the object template is described. Has been. The data described in the [object template data] column C409 will be described below.

4.3.1 Data Structure of Object Template Next, the data structure of each object template will be described with reference to FIG. The data structure of each object template differs depending on the data type.

  Each object template includes data indicating whether or not the object template can be changed, and data indicating who (subject) and (time) changed when the object template is changed. As described above, by clarifying the subject when the change is made for each object template, it is possible to clarify the responsibility for the change. In addition, by clarifying the time of change, it is possible to track the change history of the object template.

4.3.2 Movie Object Template The data structure of an object template whose value in the [data type] column C407 of the object template DB is “movie” (hereinafter referred to as a movie object template) will be described with reference to FIG. 13A. The moving image object template has a [view angle size] column C203, a [file playback time] column C204, a [resize] column C205, an [edit ID] column C206, and a [data possession] column C207.

  [View angle size] column C203 describes the view angle size of the moving image. The angle of view is specified by the upper left coordinate value and the lower right coordinate value. [File playback time] column C204 describes the playback time of the moving image. As for the playback time, the start time and end time of the moving image are specified by hour: minute: second: frame number. [Resize] column C205 describes whether or not the angle of view of the moving image can be resized.

  [Data possession] column C207 describes whether the moving image object template itself is held integrally with the advertisement template or by a link. When the moving image object template itself is held together with the advertisement template, “possession” is described, and when held by a link, the link destination address is described.

4.3.3 Text Object Template The data structure of an object template whose value in the [data type] column C407 of the object template DB is “text” (hereinafter referred to as a text object template) will be described with reference to FIG. 13B. The text object template has a [text] column C213, a [font] column C214, an [edit ID] column C216, and a [data possession] column C217.

  [Text] column C213 describes characters such as sentences and words displayed as text. [Font] column C214 describes a font used when displaying text.

  [Data possession] column C217 is the same as that of the moving image object template. However, for the text object template, the text itself is always held integrally with the advertisement template, so the value in the [Data possession] column C217 is always described as “possession”.

4.3.4 Still Image Object Template The data structure of an object template whose value in the [data type] column C407 of the object template DB is “still image” (hereinafter referred to as a still image object template) will be described with reference to FIG. 13C. To do. The still image object template includes a [viewing angle size] column C223, a [resize] column C225, and a [data possession] column C227. About each data which comprises a still picture object template, it is the same as that of a moving image object template.

4.3.5 Button Object Template A data structure of an object whose value in the [data type] column C407 of the object template DB is “button” (hereinafter referred to as a button object template) will be described with reference to FIG. 13D. The button object template has a [button format] column C233 and a [button text] column C234.

  [Object ID] column C231 and [Advertising template ID] column C232 are the same as those of the moving image object template.

  [Button format] column C233 describes the display format of the button. For example, when the button is displayed as a rectangle, the value “rectangle” is described in the [button format] column C233. [Button text] column C234 describes the text to be displayed in the button. For example, when a test ride application (request) can be made by selecting the button, “test ride request” is described.

  Note that the data structures of other object templates are defined in advance as in the case of the object templates.

4.4. User DB
A user who intends to use the advertisement server 21 is registered in the user DB. An example of the user DB is shown in FIG. The user DB has a [user ID] column C151, a [name] column C153, an [age] column C155, a [registration date / time] column C157, and a [mail address] column C159.

  [User ID] column C151 describes a user ID given to each registered user. [Name] column C153 describes the name of the registered user. [Age] column C155 describes the age of the registered user. [Registration Date / Time] column C157 describes the date and time when the user registered.

  In FIG. 12, for example, the name “Okura Ichitaro” of the user ID “0000001” is the age “XX year old” and the mail address “XX@xxx.co.jp” on January 1, 2004. Indicates that the user is registered. The same applies to other users.

4.5. Advertising information DB
In the advertisement information DB, advertisement information newly generated by the user based on the advertisement template is registered.

  An example of the advertisement information DB is shown in FIG. The advertisement information DB has an [advertisement information ID] column C141 and an [advertisement information data] column C142.

  In the [advertisement information ID] column C141, an identification number (ID) given to the advertisement information generated by the user A is described. The data structure of the advertisement information ID is “advertisement template ID−user ID of user A−edit date / time−user ID of user B−edit date / time−. In this way, by changing the advertisement template and setting the ID that describes a series of users who have generated new advertisement information, it is possible to easily grasp the propagation path of the advertisement information.

4.5.1 Data structure of advertisement information The data structure of advertisement information described in the [advertisement information data] column C142 of the advertisement information DB is shown in FIG. The advertisement information includes an [object ID] column C143, a [data type] column C145, a [position] column C147, and an [editability] column C149.

  [Object ID] column C143 describes an object ID for uniquely identifying the object in the advertisement information. The object ID is “object template ID−user A's user ID−edit date / time−user B user ID−edit date / time. For example, when an object template (object template ID “0000003”) with a certain user (user ID “0000150”) is edited at 22:15:48 on October 31, 2005, such as a change in text content. The object ID of the object is “0000003-0000150-2005 / 10/31, 22:15:48”.

  Regarding the data described in the [data type] column C145, the [position] column C147, and the [editability] column C149, the [data type] column C105, the [position] column C107, and the [editability] in the data structure of the advertisement template ] Same as column C109.

4.6. Object DB
In the object DB, objects that are included in the advertisement information and that are changed or newly generated by the user of the user terminal are registered.

  An example of the object DB is shown in FIG. The object DB includes an [advertisement template ID] column C411, an [object ID] column C413, and an [object data] column C419. [Advertising template ID] column C411 describes an advertising template ID that uniquely identifies the advertising template in which the object is used. [Object ID] column C413 describes an object ID that uniquely identifies the object in the advertisement template. [Object data] column C419 describes specific data constituting the object template. The data described in the [Object Data] column C419 is the same as the data described in the [Object Template Data] column C409 of the advertisement template (see FIG. 13).

4.7. Transmission information DB
In the transmission information DB, the advertisement information ID given to the advertisement information received by the advertisement server 21, the user ID of the transmission source of the advertisement information, and the user ID of the transmission destination are registered in association with each other.

  An example of the transmission information DB is shown in FIG. The transmission information DB includes an [advertisement information ID] column C241, a [source user ID] column C243, and a [destination user ID] column C245. In the [advertisement information ID] column C241, an identification number (advertisement information ID) attached to advertisement information requested to be transmitted from another user terminal to another user to the advertisement server 21 is described.

  [Transmission source user ID] column C143 describes the user ID of the user who transmitted the advertisement information to advertisement server 21. [Destination user ID] column C245 describes the user ID of the user who is the transmission destination of the advertisement information.

4.8. Affiliate Sensor DB
In the affiliate sensor DB, discounts to be applied from the next time are registered for each customer, and discount information corresponding to the acquired product name and the acquired customer ID are registered in association with each other. An example of the affiliate sensor DB is shown in FIG.

  The affiliate sensor DB has an [advertisement information ID] column C161, a [user ID] column C163, and an [opening date / time] column C165. [Advertising information ID] column C161 describes the advertising information ID of the advertising information corresponding to the affiliate sensor. [Opened user ID] column C163 describes the user ID of the user who has received the advertisement information corresponding to the affiliate sensor. [Opening Date / Time] column C165 describes the time when the affiliate sensor that receives the advertisement information and browses the corresponding advertisement information is transmitted to the advertisement server 21.

5). Operation of advertising system 1
5.1. Registration of advertisement template The advertiser registers the generated advertisement template in the advertisement server 21. The advertisement template registration process executed by the advertiser terminal 27 and the advertisement server 21 at this time will be described with reference to FIG.

  An advertiser who intends to register an advertisement template in the advertisement server 21 uses an authoring software or the like in advance to generate an advertisement template having a data format that can be used in the advertisement system 1 (see FIGS. 10 and 11).

  The CPU 271 of the advertiser terminal 27 transmits advertisement template registration request information for requesting registration of the advertisement template including the advertiser ID to the advertisement server 21 (S1701). When determining that the advertisement template registration request information has been received (S1703), the CPU 211 of the advertisement server 21 determines whether or not the advertiser terminal 27 that transmitted the advertisement template registration request information is registered. Based on the determination (S1705). The advertisement server 21 makes the determination using the advertiser DB (see FIG. 8). An advertiser ID related to an advertiser who intends to use the advertising system 1 is registered in advance in the advertiser DB.

  When determining that the advertiser is registered in the advertiser DB (S1705), the CPU 211 transmits advertisement template registration authentication information to the advertiser terminal 27 (S1707). If the CPU 211 determines in step S1705 that the advertiser terminal 27 that transmitted the advertisement template registration request information is not registered, the advertiser registration requesting that the user of the advertiser terminal 27 be registered in the advertiser DB. Processing is performed (S1709).

  When the CPU 271 of the advertiser terminal 27 determines that the advertisement template registration authentication information has been received (S1711), it transmits the advertisement template to the advertisement server 21 (S1713). Note that the CPU 271 also transmits the advertiser ID, the product name acquired from the advertiser, and the expiration date of the advertisement when transmitting the advertisement template.

  When determining that the advertisement template has been received (S1715), the CPU 211 of the advertisement server 21 assigns an advertisement template ID to the advertisement template and registers it in the advertisement template DB (S1717). The CPU 211 registers the acquired advertiser ID, product name, and advertisement expiration date in the [advertiser ID] column C903, the [product name] column C905, and the [expiration date column] C909. Register each.

5.2. Advertisement Browsing Process Next, an advertisement browsing process executed by the user A terminal 23 and the advertisement server 21 when the user A browses the advertisement template registered in the advertisement server 21 will be described with reference to FIG.

  The CPU 231 of the user A terminal 23 transmits advertisement template browsing request information to the advertisement server 21 (S1801).

  When the CPU 211 of the advertisement server 21 determines that the advertisement template browsing request information has been received (S1802), the CPU 211 extracts the user ID from the received advertisement template browsing request information, and registers the extracted user ID in the user DB (see FIG. 14). It is determined whether it has been performed (S1803). When determining that the user ID is registered, the CPU 231 transmits advertisement template list information indicating a list of advertisement templates registered in the advertisement template DB to the user A terminal 23 (S1804).

  An example of the advertisement template list information transmitted by the CPU 211 is shown in FIG. When generating the advertisement template list information, the CPU 211 acquires values of an [advertisement template ID] column C901, an [advertiser ID] column C903, and a [product name] column C905 of the advertisement template DB. Further, the CPU 211 acquires the value of the corresponding [advertiser name] column C801 from the advertiser DB based on the acquired value of the [advertiser ID] column C903. The CPU 211 generates advertisement template list information based on the acquired [advertisement template ID] column C901, [product name] column C905, and [advertiser name] column C801.

  Returning to FIG. 21, when the CPU 231 of the user A terminal 23 determines that the advertisement template list information has been received (S1805), it displays the advertisement template list information on the display 236 (S1807). If the CPU 231 determines that one of the displayed advertisement template list information has been selected via the mouse 235 or the like (S1809), the CPU 231 transmits advertisement template transmission request information including an advertisement template ID that identifies the advertisement template (S1811). ).

  When determining that the advertisement template transmission request information has been received (S1813), the CPU 211 of the advertisement server 21 extracts the advertisement template ID from the advertisement template transmission request information. The CPU 211 acquires the value of the [advertisement template data] corresponding to the extracted advertisement template ID (hereinafter referred to as an advertisement template) from the advertisement template DB (S1815). The CPU 211 transmits the advertisement template ID and the advertisement template (hereinafter referred to as advertisement template information) to the user A terminal 23 (S1817).

  When determining that the advertisement template information has been received (S1819), the CPU 231 of the user A terminal 23 displays the advertisement template included in the advertisement template information on the display 236 (S1821). When displaying the advertisement template, the CPU 231 checks the value in the [change possible / not possible] column C109 of each object template included in the advertisement template. When the CPU 231 determines that the value in the [change possible / not possible] column C109 is [impossible], the CPU 231 displays the object template corresponding to the [change possible / not possible] column C109 so as to surround it with a thick frame. On the other hand, if it is determined that the value of the [change possible] column C109 is “possible”, no special processing is performed in displaying the corresponding object template.

  If it is determined in step S1803 that the user ID is not registered, the CPU 211 displays a message prompting the user to register the user and executes user registration processing (S1819). When the CPU 211 determines that the user registration process has been completed, the CPU 211 executes processes from step S1804 to step S1817.

5.3. Advertising information generation process User A of the user A terminal 23 receiving the advertising template can change the advertising template and generate advertising information including his / her own opinion and impression on the advertisement. is there.

  A user A who wants to generate advertisement information can select a changeable object template and change the content to a desired content. The user A selects an object template to be changed using the keyboard 214 or the mouse 215. Then, the user A changes the selected object template and generates advertisement information. Hereinafter, the advertisement information generation process will be described with reference to FIG.

  When an object template is to be changed to a new object in the advertisement template, the user A selects an object template to be changed. When determining that the object template has been selected (S2001), the CPU 231 of the user A terminal 23 determines whether the object template is a changeable object template (S2003). Whether or not the object template can be changed can be understood by the user A only by looking at the advertisement template displayed on the display 216. Therefore, although it is unlikely that the user A selects an object template that cannot be changed, this determination is made as a response to the case where an object template that cannot be changed is selected. If the CPU 231 determines in step S2003 that the selected object template is not a changeable object template, the CPU 231 displays a dialog displaying a message to alert that effect (S2011).

  When the CPU 231 determines that the object template can be changed, the CPU 231 sets the object template in a changeable state (S2005). Here, the changeable state refers to a state in which the content of the object template can be changed. For example, it includes a case where another application is started so that the contents of the object template can be modified, and a dialog for specifying an object to be displayed instead of the object template is displayed.

  Then, the user A changes the object template using the keyboard 234 and the mouse 235. The method for changing the object template differs depending on the data type of the target object template. When CPU 231 determines that the template has been changed (S2007), it generates advertisement information based on the changed object template (hereinafter simply referred to as “object”) (S2009).

  For example, the advertisement information shown in FIG. 24 is generated based on the advertisement template shown in FIG. In this case, the text of the text object template displayed in the catch phrase display area A93 “Please make a catch phrase suitable for this car.”, A new catch phrase “Unprecedented impression to you… Need to be changed. User A selects the text object displayed in catch phrase display area A93. When the CPU 231 of the user A terminal 23 determines that the catch phrase display area A93 is selected, the CPU 231 sets the area in an input enabled state. Then, the user A uses the keyboard 214 to newly input a desired text “A new impression to you ...” to the area. When the CPU 231 determines that the text has been input to the catch phrase display area A93, the CPU 231 changes the value in the [text] column C213 of the original text object template (see FIG. 13B) based on the input text, and creates a new one. Create a text object.

  Also, it is assumed that the moving image displayed in the key visual display area A91 is changed to another still image that displays the entire image of the car. User A selects a moving image object template displayed in the key visual display area A91. When the CPU 231 of the user A terminal 23 determines that the moving image object template in the key visual display area A91 is selected, it displays a dialog for designating a still image to be displayed in the area. In addition, the designation of the still image can designate the location where the still image exists by URL or the like. Then, the user A specifies a still image according to the dialog. The CPU 231 changes data corresponding to the moving image object template to data corresponding to the specified still image, and newly generates a still image object.

  When the CPU 211 obtains end information indicating that the change to the object template is finished from the user, the CPU 211 generates new advertisement information based on the changed object data. Note that the CPU 211 includes the generation date / time data at which the advertisement information is generated in the header.

5.4. Advertisement Information Transmission Process Next, the advertisement information transmission process performed by the user A terminal 23 will be described with reference to FIG. Note that the advertisement information generated by the user A is once transmitted to the advertisement server 21 before being transmitted to the user B, and is transmitted to the user B after predetermined processing is performed.

  The user A who has generated the advertisement information selects the recommendation button B1 (see FIG. 24) using the mouse 235 or the like to transmit the advertisement information to the other user B. When determining that the recommendation button B1 has been selected (S2201), the CPU 231 of the user A terminal 23 displays a recommendation dialog that is a dialog for inputting the user ID of the user B who transmits the advertisement information (S2203).

  An example of the recommendation dialog displayed by the CPU 231 is shown in FIG. In the recommendation dialog, a message prompting the user to input the user ID of the user who transmits the advertisement information, a user ID input area A2301 for inputting the user ID, and a recommendation button for indicating that the input of the user ID is completed B23.

  The user A inputs the user ID of the user B into the user ID input area A2301 of the recommendation dialog using the keyboard 234 or the like, and selects the recommendation button B23 displayed on the recommendation dialog. In addition, in the input of the user ID to the user ID input area A2301, a plurality of user IDs can be specified at the same time.

  Returning to FIG. 25, if the CPU 231 determines that the recommendation button B23 has been selected (S2205), the input user ID (destination user ID), the advertisement information, and its own user ID are integrated into the advertisement server. 21 (S2207).

5.5. Advertisement Information Confirmation Process Upon receiving the advertisement information, the advertisement server 21 performs an advertisement information confirmation process for confirming whether or not the received advertisement information is not specified. The advertisement confirmation process executed by the advertisement server 21 will be described with reference to FIGS.

  In FIG. 27, when the CPU 211 of the advertisement server 21 determines that the advertisement information has been received (S2301), it acquires an advertisement template ID from the advertisement information (S2303). Based on the acquired advertisement template ID, the CPU 211 acquires the value of the corresponding [advertisement deadline] column from the advertisement template DB (S2305). The CPU 211 determines whether or not the date and time when the advertisement information is received is before the value in the [Advertisement Deadline] column (S2307).

  Moving to FIG. 28, when the CPU 211 determines that the date and time when the advertisement information is received is before the value in the [Advertisement Deadline] column, the CPU 211 determines whether or not there is an object whose data type is text in the advertisement information ( S2403). If the CPU 211 determines that there is an object whose data type is text, the CPU 211 acquires the content of the text (S2403). Then, the CPU 211 determines whether or not there is a prohibited expression in the content of the acquired text (S2405). In determining whether or not there is a prohibited expression, a prohibited expression table in which prohibited expressions are defined in advance is used.

  An example of the prohibition expression table is shown in FIG. The prohibition expression table includes an [advertisement template ID] column C2501 and a [prohibition expression] column C2503. [Advertising template ID] column C2501 describes the advertising template ID included in the advertising information ID of the advertising information to which the prohibited expression is applied. [Prohibition expression] A specific prohibition expression to be applied is described in column C2503.

  Returning to FIG. 28, if the CPU 211 determines that there is no prohibited expression, it sets a counter for counting the object ID to an initial value (S2407). The CPU 211 determines whether or not an object corresponding to the counter value exists in the advertisement information based on the value of the [object ID] column (S2409). The CPU 211 extracts the value of the portion related to the object template ID of the original object template from the object ID of the corresponding advertisement information, and compares it with the value of the counter.

  Since the advertisement information received this time is the first advertisement information generated based on the advertisement template, the object template ID is described in the [Object ID] column of the object at this stage. The object ID for uniquely identifying the object is given only when the advertisement information corresponding to the object is officially registered in the object DB after passing the advertisement confirmation process (described later).

  Next, when the CPU 211 determines that an object corresponding to the value of the counter exists, the CPU 211 extracts a value of a portion related to the advertisement template ID of the original advertisement template from the advertisement information ID.

  Here, since the advertisement information received this time is the first advertisement information generated based on the advertisement template, the advertisement template ID is described in the [advertisement information ID] column of the advertisement information at this stage. . The advertisement information ID for uniquely identifying the advertisement information is given only when the advertisement information passes the advertisement confirmation process and is officially registered in the advertisement information DB (described later).

  Based on the extracted advertisement template ID and the counter value, the CPU 211 acquires, from the advertisement template DB and the object DB, data corresponding to the counter value among the data related to the advertisement template object that is the basis of the advertisement information ( S2411).

  The CPU 211 compares the acquired data relating to the object with the data relating to the object corresponding to the counter value of the advertisement information for which the advertisement confirmation processing is being performed, and determines whether or not the object corresponding to the counter value has been changed. (S2413). In the present embodiment, it is determined that the data has not been changed if all the data matches, and it is determined that the data has been changed if some of the data does not match. If the CPU 211 determines that the object corresponding to the counter value has been changed as a result of the comparison, the CPU 211 displays a message that prompts the user of the advertisement server 21 to confirm the object silently (S2415). Whether or not there is a problem with the object is determined based on whether or not it includes slander, slander, anti-social expression, etc. with respect to the advertiser or the advertisement target product.

  The CPU 211 acquires a confirmation result from the user of the advertisement server 21 (S2417). If it is determined that there is no problem with the corresponding object, the CPU 211 determines whether or not the processing of steps S2409 to S2417 has been performed for all objects (S2418). Similarly, when the CPU 211 determines in step S2409 that the corresponding object does not exist, the CPU 211 performs the process of step S2418.

  If the CPU 211 determines that there is an object that has not been processed in steps S2409 to S2417, the CPU 211 increments the counter value (S2419).

  On the other hand, if the result of the determination indicates that there is a problem with the corresponding object, the CPU 211 transmits a transmission impossible message to the user A terminal 23 to notify the user A to that effect (S2421).

5.6. Advertisement Information Registration Process The advertisement server 21 executes an advertisement information registration process for registering in the advertisement information DB for advertisement information that has been confirmed not to be out of regulation. The advertisement information registration process will be described with reference to FIG.

  The CPU 211 of the advertisement server 21 assigns an object ID to each object included in the advertisement information (S2601). The CPU 211 acquires the current advertisement information ID of the advertisement information (hereinafter referred to as post-change advertisement information) (that is, the one before the new advertisement information ID is assigned in the subsequent step S2605), and corresponds. Advertisement information (hereinafter referred to as pre-change advertisement information) is acquired from the advertisement information DB. Then, the CPU 211 compares the object included in the pre-change advertisement information with the object included in the post-change advertisement information. If the CPU 211 determines that different data exists in each object, the CPU 211 assigns a new object ID to the object.

  Here, the object ID given to the object is “the ID of the original object−the user ID of the user who newly generated the object−the generation time of the newly generated object”. Here, the CPU 211 stores the object ID before registering the advertisement information in the “original object ID”, the user ID of the transmission user in the “user ID of the user who newly created the object”, and The “generation time of a newly generated object” is associated with generation time data included in the header of the advertisement information. In the present embodiment, the “user who newly generated the advertisement information” is the user who generated the advertisement information, and the “generation time of the newly generated object” is the time when the corresponding advertisement information was generated.

  For example, when user B (user ID “0002”) changes the advertisement information transmitted from user A to 20:00 on November 24 and newly generates advertisement information, the advertisement information The object ID included in the ID is “original object ID-0002-2005 / 11/24, 20:00:30”.

  The CPU 211 executes object ID assignment processing for all objects included in the advertisement information (S2603).

  When the CPU 211 determines that the object ID assignment processing has been completed for all objects, the CPU 211 assigns the advertisement information ID to the advertisement information (S2605). Here, the advertisement information ID given to the advertisement information is “ID of the original advertisement information−user ID of the user who newly generated the advertisement information−generation time of the newly generated advertisement information”. Here, the CPU 211 indicates the advertisement information ID before registering the advertisement information in the “original advertisement information ID”, and the user ID of the transmitting user in the “user ID of the user who newly generated the advertisement information”. And “generation time of newly generated advertisement information” are associated with generation time data included in the header of the advertisement information.

  For example, when user B (user ID “0002”) changes the advertisement information transmitted from user A to November 24, 20:00:00 and newly generates advertisement information, the advertisement information The advertisement information ID is “original advertisement information ID-0002-2005 / 11/24, 20:00”. When new advertisement information is generated based on the advertisement template, the ID of the advertisement template is used as the “original advertisement information ID”. For example, when user A (user ID “0001”) changes advertisement template ID “0000001” to 19:30:15 on November 23 and generates advertisement information, the advertisement information The advertisement information ID is “0000001-0001-2005 / 11/23, 19:30:15”.

  When the assignment of the advertisement information ID is completed, the CPU 211 associates the assigned advertisement information ID with the advertisement information and registers them in the advertisement information DB, and associates the assigned object ID and the object with the object DB (S2607). ).

5.7. Registered Advertisement Information Transmission Process After registering the advertisement information in the advertisement information DB, the advertisement server 21 executes a registered advertisement information transmission process for transmitting the advertisement information (hereinafter referred to as registered advertisement information) to the user B. . The registered advertisement information transmission process will be described with reference to FIG.

  The CPU 211 of the advertisement server 21 associates the advertisement information ID given to the received advertisement information, the user ID of the sender of the advertisement information, the user ID of the destination (see the advertisement confirmation process FIG. 27: S2301), and the transmission date and time. Registration in the transmission information DB (S2701). Then, the CPU 211 generates an affiliate sensor in order to transmit the registered advertisement information to the user B (S2703). Then, the CPU 211 generates an e-mail (hereinafter referred to as an advertisement mail) having the generated affiliate sensor in the header portion (S2705). The affiliate sensor is a so-called opening confirmation notification. When the user B who has sent the advertisement mail actually receives the advertisement mail and opens the advertisement mail, the advertisement server 21 is notified of the opening. It is a mechanism to come. In addition, the affiliate sensor can also return to the advertisement server 21 a notification that the received advertisement mail is refused to be received / opened.

  The CPU 211 acquires a mail address from the user DB based on the received user ID (see advertisement confirmation process FIG. 27: S2301) (S2707). The CPU 211 transmits the generated advertisement mail based on the acquired mail address (S2709). An example of the advertisement mail transmitted by the CPU 211 is shown in FIG. The advertisement mail has a destination description area A321, a URL description area A323, and a fixed sentence description area A325. In the destination description area A321, the mail address of the user acquired in step S2707 is described. In the URL description area A323, a URL indicating the location where the advertisement information is stored is described in a link format. The user who receives the advertisement mail can access the corresponding advertisement information by selecting the URL. In the fixed sentence description area A325, a fixed sentence is described.

5.8. Registered Advertisement Information Browsing Process User B, to whom the registered advertisement information is sent from user A, can browse the registered advertisement information. The registered advertisement information browsing process executed by the user B terminal 25 used by the user B will be described based on the flowchart shown in FIG.

  When receiving the advertisement mail (S2901), the CPU 211 of the user B terminal 25 analyzes the header part (S2903). In accordance with the analysis of the header portion, the CPU 231 displays an unsuccessful opening / non-permission dialog that is a dialog for prompting the user to determine whether to permit or reject the unsealing of the advertisement mail (S2905). An example of the opening dialog is shown in FIG. The opening dialog has an opening button B301 that is selected when the user B permits the opening of the advertisement mail and a rejection button B303 that is selected when the user B rejects the opening.

  Returning to FIG. 33, when the CPU 231 determines that the opening button B301 is selected (S2907), the affiliate having opening information indicating that the user B opens the advertisement mail transmitted by the user A to the advertisement server 21. The sensor is transmitted (S2919). The CPU 211 opens the received advertisement mail and displays it on the display 236 (S2909). When the CPU 231 determines that the link to the advertisement information displayed in the advertisement mail is selected (S2911), the CPU 231 connects to the link destination via the communication circuit 238 (S2913). The CPU 231 acquires registered advertisement information from the link destination (S2915). The CPU 231 displays the acquired registered advertisement information on the display 236 (S2917). Thereby, the user B can browse the advertisement information generated by the user A.

  On the other hand, when the CPU 231 determines that the reject button B303 is selected in step S2907, the affiliate sensor has reception rejection information indicating that the user B rejects the reception of the advertisement mail transmitted by the user A to the advertisement server 21. Is transmitted (S2921).

5.9. Affiliate sensor process The advertisement server 21 executes the process of the affiliate sensor received from the user B terminal 25 used by the user B. The affiliate sensor process will be described based on the flowchart shown in FIG.

When determining that the affiliate sensor has been received (S3101), the CPU 211 of the advertisement server 21 extracts opening information or reception refusal information from the received affiliate sensor (S3103). When the CPU 211 determines that the opening information has been extracted (S3105),
Advertisement information ID and user ID are extracted from the received affiliate sensor (S3107). In addition, the CPU 211 obtains the time when the affiliate sensor is received (S3109). The CPU 211 associates the acquired advertisement information ID, user ID, and reception time with each other and describes them in the affiliate sensor DB (see FIG. 19) (S3111).

  If the CPU 211 determines in step S3105 that the reception refusal information has been extracted, the CPU 211 ends the process without registering it in the affiliate sensor DB.

5.10. Advertisement information generation processing in user B terminal 25 User B who has received the advertisement information from user A can view the advertisement information. The advertisement browsing process at the user B terminal 25 is realized by replacing the advertisement template with the advertisement information transmitted from the user A terminal 23 in the advertisement browsing process at the user A terminal 23.

  Further, the user B can use the user B terminal 25 to change the advertisement information received from the user A and generate new advertisement information with his / her own opinion and impression on the advertisement. It is. Also in this case, the advertisement information generation process is realized by replacing the advertisement template with the advertisement information transmitted from the user A terminal 23.

5.11. Analysis processing The advertisement server 21 can perform route analysis and editor analysis on advertisement information. In the following, analysis processing and editor analysis will be described.

5.11.1 Route Analysis The advertisement server 21 uses the advertisement information DB (see FIG. 15), the transmission information DB (see FIG. 18), the affiliate DB (see FIG. 19), etc. to generate the advertisement information generated for each advertisement template. Can be analyzed. By analyzing the transmission route of such advertisement information, it becomes possible to identify a user who has a great influence on the development of an advertisement, such as a spreader or an influencer.

  In the following, the route analysis process will be described based on a specific example. In setting a specific example, it is assumed that each user of the advertising system 1 is a user A, a user B,. Further, the advertisement template ID of the targeted advertisement template is “001”. Furthermore, when each user newly generates advertisement information, the advertisement information includes an ID “Advertisement information ID of original advertisement information−User ID of user who newly generated advertisement information−Newly generated "Advertisement information generation time" is given, but at this time, the "user ID of the user who newly generated the advertisement information-the generation time of the newly generated advertisement information" corresponds to the user who generated the advertisement information Are represented by small letters a, b,. For example, “001ad” indicates that the advertisement information is newly generated at a certain time with respect to the original advertisement information (ID “001a”). Further, “001a” indicates that the advertisement information is newly generated at a certain time with respect to the original advertisement template (ID “001”).

・ Specific example (1)
Now, it is assumed that the transmission information DB shown in FIG. 36 and the affiliate sensor DB shown in FIG. 37 are recorded on the hard disk 213 of the advertisement server 21. In this case, when the CPU 211 of the advertisement server 21 obtains a route analysis instruction for the advertisement template with the advertisement template ID “001”, the CPU 211 acquires the value of the [advertisement information ID] column C243 of the affiliate sensor DB in the transmission information DB. The CPU 211 extracts the value of the [advertisement information ID] column having the advertisement template ID “001” in the digit in which the advertisement template ID is described among the values of the [advertisement information ID] column. FIG. 38A shows a result of rearranging the advertisement information extracted from the transmission information DB in the descending order using the advertisement information ID as a key and a transmission information extraction result table.

  Similar processing is performed for the CPU 211 and the affiliate sensor DB. FIG. 38B shows an affiliate sensor extraction result table as a result of rearranging the advertisement information extracted for the affiliate sensor DB in the descending order using the advertisement information ID as a key.

  From FIG. 38A and FIG. 38B, the CPU 211 determines that an opening notification has been received for all of the advertisement information transmitted by the advertisement server 21.

  Next, the CPU 211 specifically analyzes the route of the advertisement information. The CPU 211 acquires the value of the [transmission destination user ID] column of the transmission information extraction result table, and extracts the advertisement information having the acquired value of the [transmission destination user ID] column in the [transmission source user ID] column. Then, the CPU 211 executes a similar process for the extracted advertisement information. The processing so far is executed for all advertisement information.

  FIG. 39 shows a route of the advertisement information (advertisement information ID “001”) obtained by such route analysis processing. As is clear from FIG. 39, the user “D” transmits advertisement information to five users. That is, it is possible to determine that the user “D” is a person (spreader) who has a stronger ability to transmit advertisement information than other users. As described above, by determining the spreader of the advertisement information, the advertiser can expand the advertisement to a wide range by expanding the advertisement on the spreader.

  Furthermore, it is also possible to clarify the spreader by giving points to the user who delivered the advertisement information. For example, when a certain user distributes advertisement information, “3 points” when the user directly distributes to other users, “1” when the user distributed by the user further distributes to other users. Suppose that "points" are given.

  First, the CPU 211 counts the number of all advertisement information distributed by each user (total number of distributions) based on the route analysis result. Further, the CPU 211 counts the total number of opening information (total opening number) received for the advertisement information distributed by each user. The CPU 211 compares the acquired total number of distributions with the total number of opened packages, and calculates a recovery rate (total number of opened packages / total number of distributed items).

  Next, the CPU 211 determines the number of advertisement information directly distributed to other users by one user (the number of direct distribution (A)) and the number of advertisement information directly distributed by the user to other users ( The number of indirect distributions (B)) is counted. Then, the CPU 211 calculates the number of points ((A) × 3 + (B)) for each user. FIG. 40 shows a point table in which the calculated numerical values are tabulated. As is clear from this point table, it can be seen that the user “D” has acquired the most points and is a spreader.

・ Specific example (2)
Next, it is assumed that the transmission information DB shown in FIG. 41 and the affiliate sensor DB shown in FIG. 42 are recorded on the hard disk 213 of the advertisement server 21. Similar to the specific example 1, the CPU 211 performs path analysis. FIG. 43A shows a transmission information extraction result table generated during route analysis, and FIG. 43B shows an affiliate sensor extraction result table.

  43A and 43B, the CPU 211 determines that the opening information has not been received for a part of the advertisement information transmitted by the advertisement server 21.

  FIG. 44 shows a route of the advertisement information (advertisement information ID “001”) obtained from the route analysis process. As is clear from FIG. 44, the user “D” has transmitted advertisement information to five users, but the opening information has not been acquired from three of them. That is, it is determined that the user “D” is a person (spreader) having a stronger ability to transmit advertisement information than other users, but is not a person (influencer) having a strong influence on other users. can do. On the other hand, the user “A” transmits advertisement information to three users, and can acquire opening information from all three users. That is, the user “A” can be determined to be a person (influencer) who has strong influence on other users. As described above, by determining the advertisement information influencer, the advertiser can develop the advertisement efficiently by developing the advertisement on the influencer.

  Further, as in the case of the CPU 211 and the specific example 1, FIG. 45 for calculating the point table shows a point table in which the calculated numerical values are tabulated. As is clear from this point table, it can be seen that the user “A” has a high recovery rate, has acquired the most points, and is an influencer.

5.11.2 Editor analysis When a problem occurs with certain advertising information (for example, in the expression used in the advertising information, there is a description such as “safe in every scene”, etc. When it is found that a problem occurs), it is possible to easily determine the advertisement information having such a representation. For example, for a text object, a keyword search may be performed based on a specific keyword. In addition, a moving image object, a still image object, and the like can be searched by adding an index to the moving image and the still image in advance. When a plurality of advertisement information having a corresponding object is found by the search, it is possible to uniquely identify the user who first generated the problem object by performing the analysis processing as described above. .

  For example, it is assumed that a problem has occurred in the advertisement information object received by the user “Q” shown in FIG. In this case, by confirming the advertisement information with the advertisement information ID “001bfo” received by the user “Q”, it is possible to identify the user who created the object in question.

When the CPU 211 acquires the acquisition information indicating that the advertisement information with the advertisement information ID “001bfo” is acquired, the CPU 211 acquires the corresponding advertisement information from the advertisement information DB and displays it. Assume that the acquired advertisement information ID “001bfo” has the advertisement information shown in FIG. Here, if it is known that there is a problem in the expression of the text, the user (administrator) of the advertisement server may check the text type object ID. In FIG. 46, the text type object ID is “0000003-b-2005 / 1/3, 12:00:00”. As the object ID, “the object ID of the original object—the user ID of the user who newly generated the object—the generation time of the newly generated object” is given. Can be confirmed.

[Other Examples]
(1) Generation of advertisement information In the above-described fifth embodiment, when the advertisement information is generated in the user B terminal 25, the advertisement information is generated based on the advertisement information generated in the user A terminal 23. However, similarly to the user A terminal 23, the user B terminal 25 may generate advertisement information based on the advertisement template registered in the advertisement server 21. Accordingly, it is possible to prompt generation of advertisement information after the intention of the advertiser is reliably transmitted to the user.

  In the first embodiment, when changing the object displayed in the key visual display area A91, the URL of the changed object is specified. Thus, instead of allowing the user to freely select an object, a predetermined object change material may be registered in the material database and provided to the user. Thereby, objects (for example, slander, anti-social video, etc.) that are not intended by the advertiser are not placed in the advertisement information.

(2) Transmission of advertisement information In the above-described first embodiment, the user A of the user A terminal 23 designates the user ID of the user registered in advance in the user DB of the advertisement server 21 and transmits the advertisement information. It was decided. However, the present invention is not limited to this as long as the transmission destination of the advertisement information can be specified. For example, an e-mail address or the like may be designated as the transmission destination.

  In the above-described first embodiment, in the transmission of the advertisement information, the registration destination (URL) where the advertisement information is registered is transmitted by e-mail. However, the advertisement information is not limited to this as long as the user B can browse the advertisement information. For example, the advertisement information may be transmitted as an e-mail attachment.

  Furthermore, in the above-described first embodiment, when the advertisement mail is generated, the advertisement server 21 inserts a fixed sentence into the advertisement mail. However, an introduction sentence comment, a message, etc. of the true sender (user A) who transmits the advertisement mail may be displayed. In this case, when the advertisement information is transmitted from the user A terminal 23 to the advertisement server 21, the user A's comment and the like are also acquired, and the advertisement server 21 inserts the acquired comment into the advertisement mail. Good. Thus, by using the advertisement mail having the message of the sender of the advertisement information, the motivation to confirm the advertisement information can be given to the receiver of the advertisement mail.

  Furthermore, in the above-described first embodiment, the advertisement server 21 generates the advertisement mail. However, the true sender (user A) who transmits the advertisement mail may transmit the advertisement mail. In this case, FIG. 47 shows an example of the treasury mail generated by user A. The advertisement server 21 may notify the user A of the URL indicating the storage location of the advertisement information, and describe the URL acquired by the user A in the URL description area A323 of the advertisement mail. Further, the user A may describe the mail address that is the transmission destination of the advertisement mail in the destination description area A321. In this way, by sending the advertisement mail by the sender of the advertisement information, the motivation to confirm the advertisement information can be further given to the receiver of the advertisement mail.

(3) Browsing of advertisement template In the above-described first embodiment, the browsing restriction is provided by designating the browsing period when the user A browses the advertisement template registered in the advertisement template DB. Further, it may be limited by the number of times of browsing. Also, when distributing advertisement information, a time limit or the like may be provided.

(4) Processing of Advertising System 1 In the above-described first embodiment, the contents of the processing of the advertising system 1 are shown by the flowcharts. However, the present invention is not limited to the processing according to the illustrated flowchart as long as the functions in the functional block diagram of each embodiment can be realized.

(5) Advertisement information confirmation processing In the above-described first embodiment, confirmation processing by the advertisement server 21 is performed on the text object template or text object from the viewpoint of prohibition expression, and the moving image object and the still image object are processed by the advertisement server 21. Confirmed by the user. However, confirmation processing may also be performed for image objects and still image objects by calculating a difference from the original image.

(6) Association of advertisement information and object In the first embodiment described above, the object ID given to the object is “the ID of the original object−the user ID of the user who newly generated the object−the ID of the newly generated object. The object was associated by setting the "generation time". Further, the advertisement information ID given to the advertisement information is “ID of original advertisement information−user ID of user who newly generated advertisement information−generation time of newly generated advertisement information”. Was made. However, the advertisement information and the object are not limited to the examples as long as they can be associated with each other. For example, items to be associated may be held in the data structure of the advertisement information (see FIG. 11).

(7) Display of object on display In the first embodiment described above, when an object included in advertisement information is displayed on the display, the object is displayed depending on whether or not the area around the object is surrounded by a thick line. The user is shown whether or not it can be changed. However, the display method is not limited to this as long as it can easily determine whether or not the object can be changed. For example, a specific color may be given around the object. Further, when the user brings the cursor to the object to select the object, a balloon indicating that the object cannot be changed may be displayed or a sound may be generated.

(8) Data structure In the first embodiment, data such as advertisement information and objects may be described using a description language such as XML.

(9) Point Table In the above-described first embodiment, the point table is used to determine the spreader and influencer. However, the point table may be displayed on a display or the like. At this time, the numerical value of the points may be displayed with an asterisk or the like so that the user can easily discriminate.

It is the figure which showed the outline | summary of the advertising system in this invention. It is the figure which showed the functional block diagram in Example 1 of the advertising system in this invention. It is the figure which showed the hardware constitutions of the advertisement system. It is the figure which showed the hardware constitutions of the advertisement server. 3 is a diagram illustrating a hardware configuration of a user A terminal 23. FIG. It is the figure which showed the hardware constitutions of the user B terminal 25. It is the figure which showed the hardware constitutions of the advertiser terminal. It is the figure which showed an example of advertiser DB. It is the figure which showed an example of advertisement template DB. It is the figure which showed an example of the advertisement template. It is the figure which showed an example of the data structure of an advertisement template. It is the figure which showed an example of object template DB. It is the figure which showed an example of the data structure of an object template. It is the figure which showed an example of user DB. It is the figure which showed an example of advertisement information DB. It is the figure which showed the data structure of advertisement information. It is the figure which showed an example of object DB. It is the figure which showed an example of transmission information DB. It is the figure which showed an example of affiliate sensor DB. It is the flowchart which showed the advertisement template registration process. It is the flowchart which showed advertisement browsing processing. It is the figure which showed an example of advertisement template list information. It is the flowchart which showed the advertisement information generation process. It is the figure which showed an example of the advertisement information which the user A produces | generates. It is the flowchart which showed the advertisement information transmission process. It is the figure which showed an example of the recommendation dialog. It is the flowchart which showed the advertisement confirmation process. It is the flowchart which showed the advertisement confirmation process. It is the figure which showed an example of the prohibition expression table. It is the flowchart which showed the advertisement information registration process. It is the flowchart which showed the registration advertisement information transmission process. It is the figure which showed an example of the advertisement mail. It is the flowchart which showed the registration advertisement information browsing process. It is the figure which showed an example of the opening dialog. It is the flowchart which showed the affiliate sensor process. It is the figure which showed specific transmission information DB. It is the figure which showed specific affiliate sensor DB. It is the figure which showed the transmission information extraction result table and the affiliate sensor extraction result table. It is the figure which showed the route analysis result. It is the figure which showed the point table. It is the figure which showed specific transmission information DB. It is the figure which showed specific affiliate sensor DB. It is the figure which showed the transmission information extraction result table and the affiliate sensor extraction result table. It is the figure which showed the route analysis result. It is the figure which showed the point table. It is the figure which showed the data structure of specific advertisement information. It is the figure which showed the other example of the advertisement mail. It is a figure for demonstrating the prior art of an advertisement system.

Explanation of symbols

M1: Advertisement generation device M3: Advertisement management device m101: Advertisement information acquisition means m103: Advertisement information generation means m105: Advertisement information provision means m301 .... Advertising information acquisition means m303 ... Element association means m305 ... Advertisement information provision means m307 ... Storage means m309 ... Advertisement association means 1 ... Advertising system 21 ... advertising server 23 ... user A terminal 25 ... user B terminal 27 ... advertiser terminal

Claims (16)

An advertisement management apparatus that manages advertisement information composed of one or more element information, and an advertisement system that has an advertisement generation apparatus that newly generates advertisement information based on certain advertisement information and provides the generated advertisement information Because
The advertisement generation device includes:
Advertising information acquisition means for acquiring the advertising information;
Advertising information generating means for generating new advertising information by changing the content of the element information constituting the acquired advertising information,
Newly generated advertisement information, the advertisement generation device or a user who uses the advertisement generation device, and another advertisement generation device that provides the newly generated advertisement information or a user who uses the other advertisement generation device And advertisement information providing means for providing the information in association with each other,
Have
The advertisement management device includes:
Advertisement information acquisition means for acquiring advertisement information from the advertisement generation device;
Element association in which element information whose contents are changed in the advertisement generation apparatus among element information constituting the acquired advertisement information and an advertisement generation apparatus that has transmitted the advertisement information or a user of the advertisement generation apparatus are associated and stored. means,
Advertisement information providing means for providing the acquired advertisement information to another advertisement generation device or a user who uses the other advertisement generation device;
Having
An advertising system characterized by Advertisement information acquisition means for acquiring advertisement information composed of one or a plurality of element information from an advertisement generation device;
Of the element information constituting the acquired advertisement information, the element information whose contents have been changed in the advertisement generation apparatus that is the transmission source and the advertisement generation apparatus that transmitted the advertisement information or the user of the advertisement generation apparatus are associated and stored. Element association means,
Advertisement information providing means for providing the acquired advertisement information to a user who uses another advertisement generation apparatus that is a transmission destination designated in the advertisement generation apparatus that is a transmission source of the advertisement information or the other advertisement generation apparatus;
An advertisement management device. In either the advertising system according to claim 1 or the advertising management device according to claim 2,
The element information is associated in advance with changeability information indicating whether the content can be changed;
It is characterized by. In either the advertising system or the advertising management device according to claim 3,
The advertisement management device further includes:
Basic advertisement information holding means for storing and holding basic advertisement information composed of one or more element information;
Basic advertisement information providing means for providing the basic advertisement information as the advertisement information to the advertisement generation device;
Having
It is characterized by. In either the advertising system or the advertising management device according to claim 4,
The element association means further includes
Of the element information constituting the acquired advertisement information, the element information whose contents have been changed in the advertisement generation apparatus that is the transmission source and the advertisement generation apparatus that transmitted the advertisement information or the user of the advertisement generation apparatus are associated and stored. The changeability information corresponding to the element information, inheriting the changeability information corresponding to the element information before the content is changed,
It is characterized by. In either the advertising system or the advertising management device according to claim 1 to claim 5,
The advertisement management device further includes:
An advertisement association means for associating the acquired advertisement information with the pre-change advertisement information that is the advertisement information before the content of the element information in the advertisement information is stored in the storage means;
Having
It is characterized by. In either the advertising system or the advertising management device according to claim 8,
The advertising information is uniquely specified by the advertising specifying information,
The advertisement association means further includes:
When the acquired advertisement information and the pre-change advertisement information are associated with each other and stored in the storage unit, the advertisement specification information having the advertisement specification information of the pre-change advertisement information is used as the specific information of the acquired advertisement information. Associating the acquired advertising information with the pre-change advertising information,
It is characterized by. In either the advertising system or the advertising management device according to claim 9,
The advertisement association means further includes:
Associating the acquired advertisement information with the acquired advertisement information when the acquired advertisement information and the pre-change advertisement information are associated with each other and stored in the storage unit.
It is characterized by. In either the advertising system or the advertising management device according to claim 1 to claim 8,
The advertisement information providing means of the advertisement management device further includes:
When acquiring the advertisement information, it may indicate whether another advertisement generation device that intends to provide the advertisement information or a user who uses the other advertisement generation device desires to acquire the advertisement information. Providing possible availability information together with the advertisement information,
It is characterized by. An advertising management program for managing advertising information,
The advertisement management program includes:
Against the computer,
Obtaining advertisement information composed of one or more pieces of element information from a certain advertisement generation device;
The acquired advertisement information is provided to a user who uses another advertisement generation apparatus or the other advertisement generation apparatus that is the transmission destination specified in the advertisement generation apparatus that is the transmission source of the advertisement information,
Of the element information constituting the acquired advertisement information, the element information whose contents have been changed in the advertisement generation apparatus that is the transmission source and the advertisement generation apparatus that transmitted the advertisement information or the user of the advertisement generation apparatus are associated and stored. Letting
An advertisement management program characterized by In the advertisement management program according to claim 10,
The advertisement management program includes:
Against the computer,
Of the element information constituting the acquired advertisement information, the element information whose contents have been changed in the advertisement generation apparatus that is the transmission source and the advertisement generation apparatus that transmitted the advertisement information or the user of the advertisement generation apparatus are associated and stored. When changing, regarding the changeability information corresponding to the element information, inheriting the changeability information corresponding to the element information before the content is changed,
An advertisement management program characterized by In the advertisement management program according to claim 10 or claim 11,
The advertisement management program includes:
Against the computer,
Storing the acquired advertisement information in association with the pre-change advertisement information, which is the advertisement information before the content of the element information is changed, in the storage means,
An advertisement management program characterized by In the advertisement management program according to claim 12,
The advertisement management program includes:
Against the computer,
When the acquired advertisement information and the pre-change advertisement information are associated with each other and stored in the storage unit, the advertisement specification information having the advertisement specification information of the pre-change advertisement information is used as the specific information of the acquired advertisement information. Associating the acquired advertising information with the pre-change advertising information,
An advertisement management program characterized by In the advertisement management program according to claim 13,
The advertisement management program includes:
Against the computer,
When associating the acquired advertisement information with the pre-change advertisement information and storing in the storage means, associating the user specifying information for identifying the user who generated the acquired advertisement information with the acquired advertisement information;
An advertisement management program characterized by In any one of the advertisement management programs according to claims 10 to 14,
The advertisement management program includes:
Against the computer,
When acquiring the advertisement information, it may indicate whether another advertisement generation device that intends to provide the advertisement information or a user who uses the other advertisement generation device desires to acquire the advertisement information. Providing possible acquisition information together with the advertisement information,
An advertisement management program characterized by An advertisement management method for managing advertisement information using a computer,
The advertisement management method includes:
The computer acquires advertisement information composed of one or more element information from an advertisement generation device,
Of the element information constituting the acquired advertisement information, the computer changes the element information whose content has been changed in the advertisement generation apparatus that is the transmission source, and the advertisement generation apparatus that transmitted the advertisement information or the user of the advertisement generation apparatus. Keep it associated,
The computer provides the acquired advertisement information to another advertisement generation apparatus that is a transmission destination designated in the advertisement generation apparatus that is the transmission source of the advertisement information or a user who uses the other advertisement generation apparatus. ,
An advertisement management method characterized by the above.

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