JP2007261684A - Packaging box with advertisement - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide at low cost a packaging box with advertisement which can be effectively appealed to customers of a mail-order business or the like. <P>SOLUTION: In the packaging box in which inner flaps 3 and outer flaps 4 are extended from side plates 1 and 2 of the peripheral wall, and the inner flaps 3 and the outer flaps 4 are piled up and sealed so as to make the outer flaps 4 to be exterior parts with the peripheral wall, the advertisements are printed on the surfaces of the inner flaps 3 covered with the outer flaps 4, and when the outer flaps 4 are opened, the printing on the inner flaps 3 appears. When the customer opens the outer flaps 4 to take out a commodity, as the printing of the advertisements on the surface of the inner flaps 3 can be surely seen by the customer's eyes, a high appeal effect is obtained. As it is unnecessary to print on both sides, the price for offering can be suppressed. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a packaging box used for mail order merchandise delivery and the like.

  In general, the products delivered to customers by mail order are cardboard that extends the inner and outer flaps from the side plates of the peripheral wall and seals the inner and outer flaps so that the outer flap and the outer wall become the exterior. Stored in a packaging box.

  This packaging box is usually printed with a mail-order trader's trademark or the like on the exterior surface. However, in Patent Document 1 below, advertisements are also placed on the outer and inner flaps for the purpose of expanding the advertising area. A printed packaging box is listed.

Registered Utility Model No. 3104885

  However, in the packaging box according to the above-mentioned Patent Document 1, if the outer flap and the inner flap are not folded back when opened, the advertisement printing on the back surface cannot be viewed and sufficient appealing power cannot be obtained. is there.

  In addition, it is necessary to print on the front and back of the cardboard at the time of manufacture, and there is a problem that it is very expensive to perform such double-sided printing.

  Then, this invention makes it a subject to provide the packaging box with an advertisement which can appeal effectively to the mail-order sales customer etc. at low cost.

  In order to solve the above problems, the present invention provides a packaging box in which an inner flap and an outer flap are extended from a side plate of a peripheral wall, and the inner flap and the outer flap are overlapped and sealed so that the outer flap becomes an exterior together with the peripheral wall. The advertisement was printed on the surface of the inner flap covered by the outer flap, and when the outer flap was opened, the printing of the inner flap appeared.

  In addition, campaign announcement information was printed as an advertisement on the surface of the inner flap.

  Furthermore, a part of the notification information printing section of the inner flap was made into a cut-off type application ticket.

  In this packaging box, when the customer opens the outer flap in order to take out the product, the advertising printing on the surface of the inner flap will surely get into the customer's eyes, so a high appealing effect is obtained and there is no need to perform double-sided printing The offer price can be suppressed.

  And on this aspect, mail-order vendors can print advertisements from other vendors to get advertising fees, or print campaign announcement information to reduce expenses required for TV commercials, flyer printing, etc. be able to.

  In addition, a part of the printing section can be used as a cut-off type application ticket, and a means for applying to the campaign can be provided to the customer without enclosing a separately printed application ticket in the box.

  Embodiments of the present invention will be described below with reference to the accompanying drawings.

  The packaging box according to the first embodiment shown in FIG. 1 is made of corrugated cardboard used for mail order merchandise delivery, and the inner flap 3 and the outer flap 4 are respectively connected from the pair of side plates 1 and 2 forming the peripheral wall. The inner flap 3 and the outer flap 4 are overlapped and sealed with an adhesive tape or the like so that the outer flap 4 extends along with the peripheral wall.

  On the outer surface of the packaging box, a label of a mail order dealer is printed, and the surface of the inner flap 3 that is covered with the outer flap 4 in a sealed state is related to a product ordered by a mail order customer. Advertisements of other merchants that handle products are printed.

  In the packaging box as described above, when the customer opens the outer flap 4 in order to take out the merchandise, the advertising printing of the inner flap 3 appears and is surely in the eyes of the customer.

  For this reason, other merchants can perform targeted and effective advertisements while suppressing advertising costs compared to advertisements targeting a large number of unspecified consumers.

  On the other hand, packaging material manufacturers can obtain advertising revenue from other vendors and do not need to perform double-sided printing. it can.

  The mail orderer can reduce the cost required for packaging when shipping the product, the profit margin is improved, and a higher quality service can be provided to the customer.

  In addition, when the campaign notification information is printed as an advertisement on the surface of the inner flap 3 as in the packaging box according to the second embodiment shown in FIG. 2, the cost required for TV CM for advertising, flyer printing, etc. is reduced. it can.

  In this case, for example, a sticker 5 displaying a serial number that identifies the contents of the shipment is pasted on the inner flap 3 together with the printing of the campaign announcement, and when the customer orders the next product on the Internet, A service such as inputting a serial number from a mobile phone and collating it with purchase information or shipping destination information registered on a mail order server side and providing cash back only to customers in a specific area becomes possible.

  Further, as in the packaging box according to the third embodiment shown in FIG. 3, a part of the notification information printing part of the inner flap 3 can be cut off by a perforated cut line 7 as a postcard of the application ticket 6. By doing so, it is possible to provide a means for customers to apply for the campaign without enclosing a separately printed application ticket in the box. In this case, it is necessary to use paperboard or thin cardboard as the packaging box material.

  In addition, when sealing the packaging box of FIG. 1 thru | or FIG. 3 with an adhesive tape, although an advertisement can be printed on the whole surface of the inner flap 3, the inner flap 3 and the outer flap 4 are bonded together and sealed with an adhesive agent. In some cases, it is desirable to print while avoiding the application part of the adhesive.

  In addition, in the case of a small package for storing cosmetics or the like as in the packaging box according to the fourth embodiment shown in FIG. 4, it is sealed by inserting bent pieces instead of tape sealing or sealing with an adhesive. Alternatively, one inner flap 3 may be lengthened and a beautiful image advertisement may be printed on the inner flap 3.

  By the way, in each said embodiment, although the surrounding wall illustrated the thing of the square cylinder, also in the packaging box which has the polygonal cylindrical surrounding wall which chamfered the corner of the surrounding wall, the same printing is given to the surface of an inner flap, Similar effects can be obtained.

  In addition, a grooving type corrugated cardboard box in which the side plates of the peripheral wall are joined in advance is illustrated, but the same printing is applied to the surface of the inner flap even in a wrap round type corrugated cardboard box that joins the side plates when wrapping a product. The same effect can be obtained.

The perspective view which shows the packaging box which concerns on 1st Embodiment of this invention The perspective view which shows the packaging box which concerns on 2nd Embodiment same as the above. The perspective view which shows the packaging box which concerns on 3rd Embodiment same as the above. The perspective view which shows the packaging box which concerns on 4th Embodiment same as the above.

Explanation of symbols

1, 2 Side plate 3 Inner flap 4 Outer flap 5 Seal 6 Application ticket 7 Cut line

Claims (3)

  The inner and outer flaps are extended from the side plates of the peripheral wall, and the inner flap and the outer flap are overlapped and sealed so that the outer flap becomes the exterior together with the peripheral wall. A packaging box that prints advertisements and opens the inner flap when the outer flap is opened.   2. The packaging box according to claim 1, wherein campaign notification information is printed as an advertisement on the surface of the inner flap.   The packaging box according to claim 2, wherein a part of the notification information printing part of the inner flap is a cut-off type application ticket.

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