JP2007241558A - ADVERTISING METHOD AND ADVERTISEMENT INFORMATION PROVIDING DEVICE USING NETWORK - Google Patents

Abstract

An advertising method having a higher advertising effect using a network such as the Internet as a medium is provided.
In an advertisement information providing server, advertisement information corresponding to a keyword in comment information provided from an information provider terminal is embedded in the comment information and transmitted to a general viewer terminal. When the embedded advertisement information is browsed on the general viewer terminal 300, an incentive is given to the information provider of the information provider terminal 100, so that the information provider can participate in the advertisement providing business.
[Selection] Figure 1

Description

  The present invention relates to an advertising method using a network such as the Internet as a medium and an advertising information providing apparatus for executing the advertising method.

  In recent years, with the widespread use of the Internet and an increase in the number of people using it, not only information retrieval but also various services and businesses using the Internet have been provided. One of these is the advertisement using the Internet.

  As for advertisements using the Internet, it is conceivable that an advertiser opens his / her own homepage, and visits customers are made aware of their products / services. However, recently, a small image called a banner is displayed in a prominent place on the homepage of a site with a large number of customers that provide various services such as chat systems, information retrieval, and electronic bulletin boards. Advertising that appeals to the mainstream. In addition, as a variation of this advertising method, clicking on this advertising image will open a banner ad that jumps to the advertiser's website, a pop-up ad that opens a small window separate from the home page, and places the advertisement in it, There is known a keyword search-accompanying advertisement or the like in which an advertisement is displayed together with a keyword when a keyword is searched on the search web of the home page.

  Furthermore, in a site where a user has a conversation such as chat, when a word that appears in the conversation matches a word prepared in advance, a system that provides the user with an advertisement for a product or service related to the word Has also been provided.

  For example, Patent Document 1 discloses an information providing method on the Internet using a chat system. In this method, when a keyword in a speech of a user who participates in a chat system matches a keyword prepared in advance by an advertiser, advertisement information corresponding to the keyword or the speech is provided to the user.

  Also, in Patent Document 2, when a word prepared by an advertiser appears on a topic of a bulletin board / chat site for a user who participates in a bulletin board / chat site, the user can click on the word. A system for displaying a linked advertisement is disclosed.

Patent Document 3 discloses a system that displays related information for a phrase input to chat.
JP 2001-184289 A JP 2001-236350 A JP 2000-194728 A

  As described above, various advertising methods using a network such as the Internet as a medium have been proposed, but more effective advertising methods are still being sought.

  The present invention was devised in view of such circumstances, and provides an advertisement method using a network as a medium, and also provides an advertisement information providing device that executes the method and provides an effective advertisement. It is aimed.

  The present invention is an advertisement information providing apparatus that provides advertisement information to a general viewer on a network via a network, and the apparatus provides the information provider from an information provider terminal used by the information provider. A transmission / reception unit that receives message information including information provider identification information for identifying a terminal via a network, and an information provider identification information extraction unit that extracts the information provider identification information from the message information, are designated in advance. When the keyword associated with the predetermined advertisement information is present in the comment information, a keyword extraction unit that extracts the keyword from the comment information and the advertisement information associated with the extracted keyword are extracted. Advertising information embedding for generating the advertising information embedded speech information by embedding it in the speech information received after being associated with the information provider identification information A message information transmitting unit for transmitting the advertisement information embedded message information to a general reader terminal used by a general reader who accesses the advertisement information embedded message information, and the general information In the browser terminal, when the advertising information embedded in the advertising information embedded speech information is browsed, from the general viewer terminal, the information provider identification information associated with the browsed advertising information, A browsing advertisement information receiving unit for receiving via a network.

  According to the present invention, information of an information provider who is a general consumer who has provided the remark information that is the basis of the browsed advertisement information is provided to the advertisement information providing apparatus. Based on the provided information, it is possible to give incentives and other benefits to the information provider, and it is also possible for general consumers to participate in the advertisement providing business.

  Further, the advertisement information providing apparatus is configured so that the transmission / reception unit transmits an incentive grant notification to the information provider terminal of the information provider identification information associated with the browsed advertisement information via the network. May be. Thereby, since the information provider can be aware of the provision of incentives, it is possible to give stronger motivation to the advertisement providing business. In addition, when sending an incentive grant notification, it may be possible not only to send by e-mail but also to manage the incentive by providing a login function. For example, since it is troublesome to receive an e-mail every time an incentive is given, it is preferable that a user who dislikes such a situation can log in on the Web and manage and view the current incentive situation. In addition, this management screen is preferably configured such that a user using this system, such as a plurality of bulletin boards and chat systems, can collectively manage.

  In addition, a history information table that stores each information provider terminal in association with advertisement information browsed on the general viewer terminal may be further provided in the advertisement information providing apparatus. Further, the history information table is configured such that the history information table stores each information provider terminal in association with the advertisement information browsed at the general viewer terminal and the number of times the advertisement information is browsed. May be. This makes it possible to record the access status of general viewers to the advertisement information based on the information provided by each information provider, which can be used for reference when granting incentives.

  Furthermore, when the advertisement target of the browsed advertisement information is purchased in the general browsing terminal, the browsing advertisement information receiving unit notifies the general browsing terminal that the advertising target is purchased. The advertisement information providing apparatus may be configured to receive an advertisement target purchase notification via a network and store the history information table in association with the information provider terminal and the advertisement target purchase notification. Thereby, it becomes possible to give a higher incentive to the information provider who provided the advertisement information that was purchased as the advertisement target.

Furthermore, the present invention provides an advertisement method for providing advertisement information to a general viewer on the network by using the advertisement information providing apparatus via the network, wherein the advertisement information providing apparatus provides information used by the information provider. Receiving, via a network, speech information including information provider identification information for identifying the information provider terminal from a provider terminal, extracting the information provider identification information from the speech information, When the keyword associated with the specified predetermined advertisement information exists in the comment information, the keyword is extracted from the comment information, and the advertisement information associated with the extracted keyword is extracted. The advertisement information embedded speech information is generated by being embedded in the received speech information after being associated with the information provider identification information. A step of transmitting the advertisement information embedded message information to a general reader terminal used by a general reader who accesses the advertisement information embedded message information via a network; and When the advertisement information embedded in the advertisement information embedded speech information is viewed, the information provider identification information associated with the browsed advertisement information is transmitted from the general reader terminal via the network. And a method of receiving via the network. According to the present invention, it is possible to give benefits such as incentives to information providers, and consequently, general consumers can also participate in the advertisement providing business.

  Furthermore, the present invention is an advertisement method executed by an advertisement information providing system comprising an information provider terminal, an advertisement information providing device, and a general reader terminal connected via a network, wherein the information provider The terminal executes a step of transmitting remark information including information provider identification information for identifying the information provider terminal to the advertisement information providing device, and the advertisement information providing device receives the keyword in the received remark information. Embedded in the comment information, generating the advertisement information embedded statement information, and transmitting the advertisement information embedded statement information to the general viewer terminal, The general viewer terminal executes a step of displaying the advertisement information embedded in the advertisement information embedded speech information in response to an operation of the general viewer, The advertisement information providing apparatus identifies an information provider terminal that identifies, from the general viewer terminal, an information provider terminal that has provided remark information including the keyword corresponding to the advertisement information displayed on the general viewer terminal. A step of receiving information, and a step of transmitting an incentive grant notification, which is a notification of granting a predetermined incentive, to the identified information provider terminal. Furthermore, an advertisement information providing system that implements such an advertising method is also provided.

  According to the present invention, it is possible to give an incentive to an information provider according to the remark information that is the basis of the browsed advertisement information, so that the information provider can also participate in the advertisement providing business. become able to. Therefore, an advertising method with higher advertising effectiveness is provided.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. FIG. 1 shows an advertisement method concept and an advertisement information providing system using a network of the present invention as a medium. As shown in FIG. 1, the advertisement information providing system of the present invention includes an information provider terminal 100 connected via the Internet, which is a network, an advertisement information providing server 200 as an advertisement information providing device, and a general viewer terminal. 300. Hereinafter, an outline of the advertising method provided by the present invention will be described.

  In the advertising method of the present invention, first, an information provider that triggers information transmission is an information provider who accesses a home page of a site that provides various services such as a chat system, information search, and an electronic bulletin board. The information provider uses the information provider terminal 100 of his / her information to transmit the remark information that is his / her remark to the site. The speech information is mainly composed of character information, but may include non-character data such as voice data and image data.

  In transmitting the remark information, in the present invention, identification information (information provider identification information) for identifying the information provider is included in the remark information. Therefore, the advertisement information providing server 200 that manages the site that has received the comment information can identify the information provider based on the identification information. Further, the advertisement information providing server 200 determines whether or not a predetermined keyword exists in the utterance information. This keyword is associated with predetermined advertisement information designated in advance.

  Then, when there is a general reader who tries to access the predetermined comment information in the site, the advertisement information providing server 200 displays the comment information together with the advertisement information associated with the information provider identification information. To the general reader terminal 300 of the user via the Internet. Usually, the advertisement information is transmitted in a format embedded in the comment information.

  When the general viewer browses the advertisement information embedded in the comment information, the information provider identification information associated with the browsed advertisement information is received from the general viewer terminal 300 via the Internet. It is transmitted to the information providing server 300.

  Incentives from advertisers to publishers based on the amount of browsing, such as the number of times the advertising information is viewed and the time, between the advertiser of the advertising information and the publisher who is the administrator of the advertising information providing server A predetermined advertisement posting contract is awarded. Therefore, when the general viewer browses the advertisement information embedded in the comment information, a predetermined incentive is given to the site operator from the advertiser of the advertisement information.

  Furthermore, an advertising service provision membership contract is exchanged between the information provider and the site operator. This advertising service provision enrollment contract allows the information provider to allow the information provider's remark information to be used for providing the advertisement information as described above. This is a contract that a predetermined incentive is given from the site operator to the information provider when the advertisement information is viewed by a general viewer.

  When an incentive is granted, a notice (incentive grant notice) may be sent from the site operator to the information provider. However, this incentive grant notification need not always be made. For example, the advertisement information providing server 300 may be provided with a login function that allows only a predetermined information provider to log in, and only the information provider who can log in can view the managed incentive. For example, since it is troublesome to receive an email every time an incentive is given, it is desirable that a user who dislikes such a situation can log in on the Web and manage and view the current incentive situation. For example, in the case of bulletin board writing, in general, identification information of an information provider such as a handle name and an e-mail address is input in addition to the written content, so that incentives can be managed based on this.

  Further, the advertisement information providing server 300 may be provided with an incentive grant mail (notification) sending check box so that the incentive grant notice mail is sent only to the checked mail address. (Incentive management can be managed on the Web after the contract is concluded.) If checked by default, it is considered that there is an effect of attracting customers. It is also possible to send a message that an incentive has occurred and that a contract is required to receive this incentive in the email when the incentive occurs.

  Therefore, in the present invention, a predetermined incentive is not only given to the site operator from the advertiser of the advertisement information, but also a predetermined incentive is given from the site operator to the information provider (FIG. 1). "Incentive grant 1"). In addition, a notification to that effect (incentive grant notification) is transmitted from the advertisement information providing server 200 to the information provider terminal 100. In addition, it is also possible to include a clause that an incentive is directly granted from the advertiser to the information provider (“Incentive Grant 2” in FIG. 1) in the advertisement posting contract and / or the advertisement service provision enrollment contract. .

  Therefore, unlike the existing advertising method using the Internet, in which only the site operator and the advertiser participate, in the present invention, the information sender can also participate in the advertisement providing business as an information source. Since people who browse a common site often have a common hobby, taste, etc., it is possible to expect an advertisement effect based on a kind of word-of-mouth effect via the Internet.

  Next, the configuration and procedure of the present invention will be described in detail. FIG. 2 is a block diagram showing a configuration of the advertisement information providing server 200 that constitutes the advertisement information providing apparatus. The advertisement information providing server 200 includes a transmission / reception unit 201, a keyword extraction unit 202, an information provider identification information extraction unit 203, an advertisement information acquisition unit 204, an advertisement information management unit 205, and an advertisement target keyword storage unit 206. , An advertisement information embedding unit 207, a remark information transmitting unit 208, a browsing advertisement information receiving unit 209, and a history information table storage unit 210. In this embodiment, the advertisement information providing apparatus is configured by a server as a computer that provides various services on a network such as the Internet. Of course, the “advertisement information providing server” is only one embodiment of the advertisement information providing apparatus of the present invention.

  The transmission / reception unit 201 transmits / receives speech information and incentive provision notification to / from the information provider terminal 100 via the Internet. The keyword extraction unit 202 extracts a predetermined keyword from the received utterance information. The information provider identification information extraction unit 203 extracts information provider identification information included in the received speech information. The advertisement information acquisition unit 204 acquires advertisement information related to the keyword extracted by the keyword extraction unit 202.

  The advertisement information management unit 205 is a part that manages advertisement information posted by a site operator based on an advertiser's request, and includes a URL (Uniform Resource Locator) indicating the location on the advertisement, the actual advertisement information itself, and the like. to manage. The advertisement target keyword storage unit 206 stores keywords corresponding to advertisement information to be posted. There are cases where keywords and advertisement information are associated one-to-one, but there are cases where a plurality of keywords are associated with one advertisement information, or where a plurality of advertisement information is associated with one keyword.

  The advertising information embedding unit 207 embeds advertising information corresponding to the extracted keyword in the speech information, and generates advertising information embedded speech information. The utterance information transmission unit 208 transmits the generated advertisement information embedded utterance information to the general browser terminal 300 via the Internet. The browsing advertisement information receiving unit 209 receives selected advertisement information including information provider identification information associated with the browsed advertisement information from the general browser terminal 300 via the network. The history information table storage unit 210 stores a history information table in which the history of information provider identification information, corresponding advertisement information, etc. is already described.

  FIG. 3 shows an example of the history information table stored in the history information table storage unit 210 described above. In this example, the history information table describes information provision date and time, information provider identification information, advertisement placement location (advertisement information), number of clicks, and product purchase quantity. In this history information table, each information provider (terminal) and advertisement information browsed not only by one but also by a plurality of general reader terminals are stored in association with each other. That is, when advertisement information in the remark information received by the general viewer is selected and viewed, the advertisement information providing server 200 accumulates the information of the information provider terminal of the remark information that is the basis of the advertisement information. It is used when granting incentives.

  In the first example of FIG. 3, at 12:02 on April 5, 2005, the remark information is obtained from the information provider to which the number “12.234.23.234” is assigned as the information provider identification information. . The predetermined keyword in the remark information is associated with the URL of “http://www.sashimi-bbs.com” indicating the advertisement placement location on the Internet as advertisement information in the advertisement target keyword storage unit 206. So far, this advertisement information has been clicked 20 times in total on the general reader terminal. The fact that it has been clicked 20 times is presumed to have been selected and viewed 20 times, and can be used as a criterion for granting incentives.

  Furthermore, in this example, when a product or service that is an advertisement target of the browsed advertisement information is purchased, the total amount actually purchased is also described. In the above example, it is “2”. That is, when the general viewer purchases the advertising target after browsing the advertising target, an advertising target purchase notification for notifying that the advertising target has been purchased is transmitted from the general viewer terminal 300, and the advertisement information providing server 200 receives the notification via the network, and describes and stores it in the history information table in association with the information provider terminal. Here, both a case where a general viewer purchases a product / service on the server of the site operator and a case where the general viewer purchases the product / service on the server of the advertiser are considered.

  FIG. 4 is a block diagram illustrating a configuration of the general browser terminal 300. The general browser terminal 300 includes an utterance information receiving unit 301, an utterance information / advertisement information display unit 303, an advertisement information selection unit 302, and a browsing advertisement information transmission unit 304.

  The speech information receiving unit 301 receives the speech information embedded speech information transmitted via the Internet from the speech information transmission unit 208 of the advertisement information providing server 200. The comment information / advertisement information display unit 303 is configured by a normal display such as a liquid crystal display, and displays the received advertisement information embedded message information and the advertisement information selected by the advertisement information selection unit 302. The advertisement information selection unit 302 includes operation units such as keys and buttons operated by a general viewer who is a user, and selects advertisement information embedded in the utterance information embedded with advertisement information according to the operation of the general viewer. To do. The browsing advertisement information transmitting unit 304 transmits browsing advertisement information including information such as an information provider of the displayed and browsed advertisement information to the browsing advertisement information receiving unit 209 of the advertisement information providing server 200 via the Internet. To do.

  FIG. 5 shows an example of message information displayed on the message information / advertisement information display unit 303 of the general browser terminal 300. FIG. 5A shows an example in which the screen functions as a speech information display unit, in which speech information of three people, Yoshida, Kimura, and Yamada, who are information providers who have posted a speech to the chat system, is displayed. Yes. In this example, each utterance information includes a keyword associated with predetermined advertisement information in the advertisement target keyword 206 of the advertisement information providing server 200. Yoshida's speech information includes the keywords "sashimi", Kimura's speech information includes "sashimi" and "Shinjuku", and Yamada's speech information includes the keywords "Izakaya".

  Then, when the general viewer clicks the “sashimi” portion of the speaker Yoshida using the advertisement information selection unit 302, advertisement information regarding sashimi appears on the next screen as shown in FIG. Similarly, when the “Izakaya” portion of the speaker Yamada is clicked, advertisement information regarding the izakaya appears on the next screen as shown in FIG. That is, here, the screen functions as an advertisement information display unit.

  FIG. 6 is a flowchart showing the procedure of the advertising method according to the present invention. First, the information provider operates the information provider terminal 100 so that the information provider writes the message on a predetermined site, and the information provider terminal 100 transmits the message information (step S101). The speech information is generally composed of character information (text information) data, but can also be composed of audio data, still image data, and moving image data. In the present invention, information provider identification information for identifying an information provider is included in the speech information. Information provider identification information includes an email address used in general Internet mail, an IP (Internet Protocol) address used in VoIP (Voice over Internet Protocol) such as writing to a site such as a bulletin board or Internet telephone, Various telephone numbers and the like used in videophones are used, but there is no particular limitation as long as the information provider can be specified. There are the following methods for including and embedding information provider identification information in the invention information, but there is no particular limitation.

-Convert the IP address into a key and embed it in the header or footer written in the bulletin board (meta tag may be embedded)
-Embed the IP address as it is in the header or footer of the contents written on the bulletin board.
In the case of text mail, the mail address is converted into a personal authentication key, and the personal authentication key is embedded in the advertisement URL.

  Next, the advertisement information providing server 200 receives the message information transmitted from the information provider terminal 100 via the Internet by the transmitting / receiving unit 201 (step S102), and the information provider identification information extracting unit 203 Information provider identification information is extracted from the received speech information (step S103). Further, the keyword extraction unit 202 extracts keywords from the received utterance information (step S104).

  Next, the advertisement information management unit 205 associates the advertisement information related to the keyword with the keyword based on the extracted keyword and the advertisement information / keyword correspondence information stored in the advertisement target keyword storage unit, and then executes the advertisement. The information acquisition unit 204 is notified. Further, the advertisement information acquisition unit 204 notifies the advertisement information embedding unit 207 of the advertisement information associated with the keyword. Then, the advertisement information embedding unit 207 embeds the advertisement information associated with the keyword in the comment information (step S105), and the advertisement information embedded comment information is generated. The speech information transmitting unit 208 transmits the generated advertisement information embedded speech information to the general viewer terminal 300 of the general viewer who has requested browsing of the speech information via the Internet (step S106).

  The method for embedding the advertisement information in the above-described step S105 in the comment information includes the following, but is not particularly limited. As shown below, the embedded advertising information is not only the advertising information itself, but also the advertising information itself is obtained from other locations (other URLs, etc.) and includes only links to these other locations. Is also included.

・ Embed links (hyperlinks) to advertisement information at keyword locations in remark information.
・ Embed advertising information in the form of popping up the content itself by placing the cursor on the keyword or selecting it.
・ Embed as a banner in the keyword area (images are obtained from the advertiser).
・ Attach advertisement information to e-mail (HTML, text, etc.).

  Next, the comment information receiving unit 301 of the general browser terminal 300 receives the advertisement information embedded message information transmitted from the advertisement information providing server 200 via the Internet (step S107). Then, the comment information embedded comment information is displayed on the comment information / advertisement information display unit 303, and the general viewer browses the advertisement information embedded comment information (step S108). The screen at this time corresponds to FIG. Furthermore, when the general viewer uses the advertisement information selection unit 302 to select a portion in which the advertisement information is embedded in the advertisement information embedded message information (click with the mouse, select with the key, etc.), the advertisement information is converted to the message information. -Displayed in the advertisement information display unit 303, and the general viewer browses the advertisement information (step S109). The screen at this time corresponds to FIGS. 5 (b) and 5 (c). In this example, the advertisement information is displayed on a different screen from the comment information. However, as described above, a format in which the advertisement information pops up may be adopted.

  Since the general viewer browses the advertisement information, the browsing fact is transmitted from the browse advertisement information transmitting unit 304 to the advertisement information providing server 200 via the Internet in the form of browse advertisement information (step S110). ). This browsing advertisement information includes at least information provider identification information for specifying an information provider that is a transmission source of the information. For example, in the case of FIG. 5B, the speaker, that is, the information provider is Yoshida, and the browsing advertisement information is transmitted in a state in which at least information provider identification information for identifying the terminal of Yoshida is included. Further, when a general viewer purchases a product / service that is an advertisement target of a browse advertisement, an advertisement target purchase notification indicating the purchase fact and the purchase quantity is included in the browse advertisement information and transmitted.

  The browsing advertisement information receiving unit 209 of the advertisement information providing server 200 receives the browsing advertisement information transmitted from the general browser terminal 300 (step S111). Furthermore, in this example, the transmission / reception unit 201 transmits an incentive grant notification to the information provider terminal 100 that is a source of information (step S112). In the case of FIG. 5B, an incentive grant notification is transmitted to the information provider terminal in Yoshida.

  Note that after step S111, that is, each time browsing advertisement information is received, information provider identification information is extracted and stored in the history information table (FIG. 3) stored in the history information table storage unit. It is counted in the number of times (viewing number). When the advertisement target purchase notification is present in the browsing advertisement information, the purchase quantity of the product / service is accumulated in the history information table. And the history information table is constantly updated, and the information provider's information (clicks, product / service purchase quantity) that provided the advertisement information viewed by general viewers is always kept up-to-date. It will be used for granting incentives.

  Then, the information provider terminal 100, which is the information providing source, receives an incentive grant notification transmitted from the advertisement information providing server 200 via the Internet (step S113). Thereby, the information provider can recognize that his / her remark information is used as an advertisement source and an incentive is given to him / herself. Accordingly, the information provision is more positively conscious of the advertisement information that will be browsed by general viewers, so that information is transmitted, and the advertising effect by word of mouth can be expected.

  In addition, as a method of giving an incentive to the information provider according to the provision of information and the browsing of advertisements, the points according to the number of times of browsing, etc. are counted, and when the information provider purchases products and services, the points Depending on the situation, it may be possible to discount the price of goods and services. Moreover, you may give the amount of money according to the point to an information provider (by account transfer etc.).

  In addition, the information provider is given an incentive when the embedded advertisement information is selected by a general viewer and the advertisement is viewed, but when the product or service of the embedded advertisement information is purchased, The incentive provision method may be modified so that a higher incentive is imparted (using the history information table in FIG. 3). Further, when the information provider transmits the remark information, when a keyword is highlighted or used for a title, a higher incentive may be given.

  Incentives may also be given to site operators. That is, in the advertisement posting contract with the advertiser (see FIG. 1), when a general viewer browses advertising information and purchases a product / service, the advertiser gives a predetermined incentive to the operator. You may set a clause to that effect. In addition, it is possible to enter into a contract with an incentive for a business that partially uses the advertisement information providing service according to the present invention.

  In the present invention, as a medium for providing information to the advertisement information providing server 200 and transmitting information from the advertisement method providing server 200, there is the Internet mail described in the embodiment. Mail between telephones includes mail between ordinary personal computers (PCs). In the case of mobile phone mail, an incentive can be given to a discount on the mail charge, and in the case of a normal PC, a discount on the provider connection charge can be given to an incentive.

  The sites realized by the advertisement information providing server 200 include a chat system viewed by many people, a writing bulletin board such as an electronic bulletin board, an information search site, and the like. Furthermore, the advertisement information providing method of the present invention can also be used in blogs, SNS (Social Networking Site), Wiki, and the like. The operators of such sites include telecommunications carrier companies, Internet providers, and other general website operators.

  In particular, in the case of community-type sites established for the purpose of expanding new friendships by introducing friends to each other like SNS, information exchange between acquaintances is often made. You can expect a big advertising effect by word of mouth. In addition, when an SNS operator operates an SNS in cooperation with other site operators such as a communication carrier company or an Internet provider as described above, the SNS operator performs individual (member) identification and embeds advertisement information. Sometimes it is done by a single publisher.

  In addition, in the case of a news site that systematically and extensively transmits various information, advertisement information can be embedded in a news article (HTML embedding). In this case, the news site operating company itself can be an information provider. When a general viewer browses an advertisement embedded in news, an incentive is given from the advertiser to the news site company. In this case, the information provider and the site operator are substantially the same, but such a case is also included in the present invention.

  When a mobile phone or a videophone is used as an information transmission / reception medium, it is also possible to pick up a part of a conversation including at least a keyword from a call voice and display it on the screen of the telephone. In this case, the server needs a voice recognition device. The advertisement information associated with the keyword included in the voice uttered by the sender is displayed on the screen of the sender and receiver.

  Also, if the same general visitor continues to click on a keyword many times in a certain time (more than a predetermined number of times), it can be regarded as malicious and not counted as extra with incentives. . Penalties can also be added to keywords that are clearly meaninglessly arranged as incentive target keywords or content that is considered malicious evaluation (such as cancellation of granted incentives).

  In addition, the keyword for which the advertisement information has been allocated can be disclosed to all users (including information providers and general viewers). By publishing, it is expected that the information provider next selects a keyword for which the advertisement information has not yet been allocated, and shows a tendency to transmit the remark information having the effect of advertisement.

  In addition, a plurality of pieces of advertisement information corresponding to one keyword can be displayed in one window (display unit) (multiple displays in FIGS. 5B and 5C), but the window is small and all fits. If not, the advertisement information with the highest bid may be prioritized. Of course, randomly selected advertisement information may be displayed.

  As described above, unlike the existing invention, according to the present invention, a technology capable of giving an incentive to an information provider is provided, so that the information provider can also participate in the advertisement providing business. It becomes like this. Since the information provider is conscious of the fact that it leads to the browsing of the advertisement information by other general viewers, it becomes possible to involve so-called general consumers in advertising activities. Furthermore, it is possible to expect a word-of-mouth effect based on information transmitted by a close acquaintance. Further, since the information provider can be identified, it is difficult for malicious advertisements to flow.

  Although various embodiments of the present invention have been described above, the present invention is not limited to the matters shown in the above-described embodiments, and those skilled in the art can make modifications and applications based on the description and well-known techniques. This is also the scope of the present invention, and is included in the scope for which protection is sought.

  The present invention provides an advertising method using a network such as the Internet as a medium, and particularly enables general information providers to participate in an advertisement providing business, and provides a high advertising effect. Is.

The figure of the concept of the advertisement method which used the network of this invention as a medium, and an advertisement information provision system. The block diagram which shows the structure of an advertisement information provision server. The example of the log | history information table accumulate | stored in the log | history information table storage part of an advertisement information provision server. The block diagram which shows the structure of the general browser terminal 300. FIG. The example of the speech information displayed on the speech information display part of a general browser terminal. The flowchart which shows the procedure of the advertising method by this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 100 Information provider terminal 200 Advertisement information provision server 201 Transmission / reception part 202 Keyword extraction part 203 Information provider identification information extraction part 204 Advertisement information acquisition part 205 Advertisement information management part 206 Advertisement target keyword storage part 207 Advertisement information embedding part 208 Statement information transmission Unit 209 browsing advertisement information reception unit 210 history information table storage unit 300 general viewer terminal 301 speech information reception unit 302 advertisement information selection unit 303 speech information / advertisement information display unit 304 browsing advertisement information transmission unit

Claims (9)

An advertisement information providing device that provides advertisement information to a general viewer on a network via a network,
A transmission / reception unit that receives remark information including information provider identification information for identifying the information provider terminal from the information provider terminal used by the information provider via a network;
An information provider identification information extraction unit that extracts the information provider identification information from the statement information;
A keyword extraction unit that extracts the keyword from the comment information when a keyword associated with predetermined advertisement information designated in advance is present in the comment information;
An advertisement information embedding unit that embeds the advertisement information associated with the extracted keyword in the message information received after being associated with the extracted information provider identification information, and generates advertisement information embedded message information; ,
A message information transmitter that transmits the advertisement information embedded message information to a general reader terminal used by a general reader who accesses the advertisement information embedded message information;
In the general viewer terminal, when the advertisement information embedded in the advertisement information embedded speech information is browsed, the information provider identification information associated with the browsed advertisement information from the general viewer terminal A browsing advertisement information receiving unit for receiving via a network;
An advertisement information providing device comprising: The advertisement information providing apparatus according to claim 1,
The said transmission / reception part is an advertisement information provision apparatus which transmits an incentive provision notification to the information provider terminal of the said information provider identification information linked | related with the browsed said advertisement information via a network. The advertisement information providing device according to claim 1 or 2,
An advertisement information providing apparatus further comprising a history information table for storing each information provider terminal and advertisement information browsed on the general viewer terminal in association with each other. The advertisement information providing device according to claim 3,
The history information table is an advertisement information providing apparatus that stores each information provider terminal, advertisement information browsed on the general viewer terminal, and the number of times the advertisement information is browsed in association with each other. The advertisement information providing device according to claim 3,
The browsing advertisement information receiving unit is an advertising target for notifying that the advertising target is purchased from the general browsing terminal when the advertising target of the browsed advertising information is purchased in the general browsing terminal. Receive purchase notifications over the network,
The history information table is an advertisement information providing apparatus that stores an information provider terminal and the advertisement target purchase notification in association with each other. An advertisement method for providing advertisement information to a general viewer on a network by means of an advertisement information providing apparatus, the advertisement information providing apparatus comprising:
Receiving remark information including information provider identification information for identifying the information provider terminal from the information provider terminal used by the information provider via a network;
Extracting the information provider identification information from the statement information;
When the keyword associated with predetermined advertisement information designated in advance is present in the comment information, extracting the keyword from the comment information;
Embedding the advertisement information associated with the extracted keyword in the message information received after being associated with the extracted information provider identification information, and generating advertisement information embedded message information;
Transmitting the advertisement information embedded message information to a general reader terminal used by a general reader who accesses the advertisement information embedded message information, via a network;
In the general viewer terminal, when the advertisement information embedded in the advertisement information embedded speech information is browsed, the information provider identification information associated with the browsed advertisement information from the general viewer terminal Receiving via a network;
Advertising method via a network that runs. An advertisement method via a network according to claim 6,
Via the network, the advertisement information providing apparatus further executes a step of transmitting an incentive grant notification via the network to the information provider terminal of the information provider identification information associated with the browsed advertisement information Advertising method. An advertisement information providing system composed of an information provider terminal, an advertisement information providing device, and a general viewer terminal connected via a network,
The information provider terminal transmits remark information including information provider identification information for identifying the information provider terminal to the advertisement information providing apparatus,
The advertisement information providing device embeds advertisement information corresponding to the keyword in the received comment information in the comment information, generates advertisement information embedded comment information, and the advertisement information embedded comment information is the general browsing To the user terminal,
The general viewer terminal displays the advertising information embedded in the advertising information embedded speech information in response to an operation of a general viewer,
Further, the advertisement information providing device identifies an information provider terminal that provides, from the general viewer terminal, an information provider terminal that has provided remark information including the keyword corresponding to the advertisement information displayed on the general viewer terminal. An advertisement information providing system that receives information and transmits an incentive grant notification, which is a notification of granting a predetermined incentive, to the identified information provider terminal. An advertisement method executed by an advertisement information providing system composed of an information provider terminal, an advertisement information providing device, and a general viewer terminal connected via a network,
The information provider terminal performs a step of transmitting remark information including information provider identification information for identifying the information provider terminal to the advertisement information providing device,
The advertisement information providing device is
Embedding advertising information corresponding to a keyword in the received speech information in the speech information to generate advertising information embedded speech information;
Transmitting the advertising information embedded speech information to the general viewer terminal,
The general viewer terminal executes the step of displaying the advertisement information embedded in the advertisement information embedded speech information in response to an operation of a general viewer,
Further, the advertisement information providing device includes:
Receiving from the general reader terminal information provider identification information for identifying an information provider terminal that has provided remark information including the keyword corresponding to the advertisement information displayed on the general reader terminal;
Transmitting an incentive grant notification, which is a notification to grant a predetermined incentive, to the identified information provider terminal.

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