JP2007172090A - Promotional label - Google Patents

Abstract

An advertising label used in a product display section of a vending machine, which has a high appealing effect on consumers for a specific product such as a new product and can be supplied at a low price.
A transparent front plate 12 of a vending machine that sells a plurality of types of merchandise is disposed in front of a specific product Sa on a transparent front plate 12 or between the front plate 12 and the specific product Sa. An advertising label L that is attached to a transparent support plate and displays information about the specific product Sa behind it, is made of an electroluminescent element, has a transparent area, and allows the specific product behind to be seen through At the same time, it is detachable from the attachment site. Since the electroluminescent element shines in a state where the specific product Sa is seen through, the specific product Sa located behind is emphasized and differentiated from other products.
[Selection] Figure 2

Description

  The present invention belongs to the technical field of labels used for advertising purposes, and more specifically, advertising that is preferably used to make a particular product stand out among a plurality of types of products arranged in a product display display section in a vending machine. For labels.

Conventionally, in vending machines such as beverages and cigarettes, a plurality of types of product samples are displayed side by side in the product display section at the top. Consumers then look at the samples on display and decide the products to purchase. When selling new products with this type of vending machine, in order to increase the advertising effect, a frame-like label is put on the transparent front plate of the product display section, and the product sample of the new product is surrounded by a red frame, Alternatively, a special display is performed on the product sample itself. In addition, there is also known a signboard member disposed between a transparent front plate and a product, and an advertisement is displayed on the signboard member while allowing the product to be visually recognized.
JP 2004-78384 A Japanese Patent Laid-Open No. 9-115043

  The above-described conventional advertising method has a problem that although there is an effect of identifying a product, a specific product such as a new product cannot be made so conspicuous, so that the ability to appeal to consumers is insufficient. In order to increase the appeal to consumers, some TV screens are used, but the cost increases.

  The present invention has been made in view of such a background, and an object of the present invention is an advertising label used in a merchandise display section of a vending machine, which is consumed for a specific product such as a new product. It is intended to provide a promotional label that is highly appealing to consumers and that can be supplied at a low price and can be easily replaced and removed.

  In order to achieve the above object, the advertising label of the present invention is identified with a part or a front plate located in front of a specific product in a transparent front plate of a product display section of a vending machine that sells a plurality of types of products. A promotional label that is affixed to a transparent support plate interposed between the product and displays information about the specific product behind it. It consists of electroluminescent elements and has a transparent area to identify the back. The product can be seen through and can be attached to and detached from the attachment site.

  And in the advertising label of the said structure, it is preferable to take the form which gave the adhesive surface to the sticking surface, and also it is preferable to attach the battery used as the power supply of an electroluminescent element.

  Since the advertising label of the present invention is used by being attached to a transparent front plate or a transparent support plate in a state positioned in front of a specific product, the electroluminescent element shines in a state where the specific product can be seen through. Because the specific product located behind is emphasized and differentiated from other products, the appeal effect of the specific product to consumers can be increased, and in the environment where the surroundings are bright in the daytime as well as at night However, since the information to be advertised emits light and stands out, the advertising effect of the specific product can be improved. Further, by making the electroluminescent element blink, it is possible to further increase the appeal effect. In addition, since the advertising label can be manufactured by simply labeling the electroluminescent element, it can be supplied at a low price and can be always used at a low cost because it can be easily replaced. In addition, it is possible to replace the product immediately in response to a change of the product or a change in the advertising policy (what kind of advertisement is given to which product).

  The promotional label of the present invention is such that at least a part of the advertising pattern is spontaneously luminescent, and an electroluminescent (Electoeo Luminescense) element is used to form this spontaneously luminescent pattern. . As this EL, an appropriate one is selected from conventionally known ones. The EL material may be either an inorganic EL using an inorganic phosphor (light emitter) or an organic EL using an organic phosphor (light emitter), and the driving method of the EL is an alternating voltage or a direct current. Any method of voltage may be used. A light-emitting diode is also included in the EL in a broad sense and can be used in the present invention. Further, the spontaneous emission pattern may be either a still image or a moving image, and the image may be blinked or a plurality of images may be sequentially switched and displayed.

  FIG. 1 is an explanatory view showing an example of an advertising label according to the present invention in its cross-sectional structure, and this advertising label L has an electrode layer 2 between two transparent film bases 1 as shown. The structure is such that a patterned light-emitting body (phosphor) layer 3 and an insulating layer 4 positioned therebetween are sandwiched between the layers.

  The advertising label according to the present invention is configured so that at least a part of the advertisement label can be transmitted and the specific product behind it can be observed. Selectively emphasize two or more). Therefore, a transparent material is used as the film substrate 1, and at least a partial region of each member such as the electrode layer 2, the light emitter layer 3, and the insulator layer 4 constituting the EL can be seen through.

  As a specific example, when these EL constituent layers are opaque, the EL constituent layers are partially formed. For example, the area ratio and the shape of the light emitting display region are adjusted so as not to obstruct the observation of the display products in the back. Usually, in order to improve luminous efficiency, the electrode layer 2 is often made transparent using ITO etc. only on the customer side, and the display product side is often made light reflective using aluminum having a sufficient film thickness, etc. This is often the case.

  In the case where all the EL constituent layers are sufficiently transparent, the EL constituent layer can be formed over a whole area of the advertising label in a larger area ratio or in an extreme case. However, in that case, it is necessary to adjust the light emission brightness and the light emission pattern so that the display product behind the EL display cannot be seen through.

  As the film substrate 1, a film (or sheet) made of a material having transparency and sufficient physical properties such as mechanical strength, electrical insulation, weather resistance, heat resistance and moisture resistance is selected. And use it. For example, typically, a film (or sheet) made of a resin such as a polyester resin such as polyethylene terephthalate or polyethylene naphthalate, a fluorine-based resin such as polyvinylidene fluoride or an ethylene-4 fluoroethylene copolymer, The thing of thickness about 25-250 micrometers can be used. In particular, when the EL phosphor layer is a material that is easily deteriorated by moisture (moisture), a moisture-proof material such as a polyvinylidene fluoride film, a silica-layer-deposited polyethylene terephthalate film, or a polyester resin film coated with polyvinylidene fluoride. It is preferable to use a resin film (low water vapor permeability). In particular, in the case of adhering a promotional label to a curved surface, sufficient flexibility is required. Therefore, in the case of the above various films, a thin film having a thickness of about 125 μm or less is selected.

  In the advertising label L having a structure as shown in FIG. 1, the phosphor layer 3 emits light when a voltage is applied between the electrode layers 2. That is, holes (electron vacancy in the valence band) are injected from the anode side and electrons are injected from the cathode side into the light emitter layer 3, and the holes and electrons collide with the light emitter layer 3 and recombine. This recombination reaction causes the atom or molecule that is the emission center to change from a stable ground state to an unstable excited state with high energy, and when this excited state returns to the original ground state, energy is released and light is emitted. To emit. Therefore, by arranging the luminous body layer 3 in a desired pattern for advertisement, the advertisement pattern can be illuminated. Moreover, the light emitting layer 3 can be appropriately blinked by turning on and off the power supply.

  Examples of the pattern of the luminous body layer 3 include letters, numbers, figures and the like. Among these, character patterns include logos, product names, promotional slogans, etc., and numeric patterns include price. The graphic pattern includes a pattern, a frame, a mark (heart, arrow, star, etc.), or an image such as a wind image or a human image. The pattern is simple in that the phosphor layer 3 is formed in a pattern by a printing method, a photo-etching method or the like in advance, but a moving image is displayed on a promotional label or a single promotional item. When a plurality of patterns are switched and displayed on the label, the illuminant layer 3 is a dot-like pixel arrayed two-dimensionally vertically and horizontally like an ordinary television receiver, and the pixels can be driven and blinked by an image signal. it can.

  FIG. 2 is a front view showing a beverage can vending machine A to which the advertising label of the present invention is applied. In FIG. 2, 11 is a product display section, 12 is a transparent front plate made of an acrylic plate, and 13 is money. An input port 14 is a product outlet. As shown in FIG. 3, the vending machine A is in a state in which an advertising label L is pasted on the back side of the transparent front plate 12 of the product display section 11. In this example, it is affixed to a site corresponding to a specific product (second beverage can from the right) among seven types of products S (beverage cans) arranged in a horizontal row. As shown in the figure, letters (NEW) and borders are patterned on the advertising label L by the illuminant layer 3, and when this part is lit or blinks, the product behind it is a new product. It is possible to appeal to consumers strongly.

  This advertising label L is usually affixed to the back side of the front plate 12, but it may be affixed to the front side. However, the front side of the front plate 12 is not so preferable because it is likely to be deteriorated or peeled off by wind and rain or sunlight, and may be stolen.

  Further, as shown in FIG. 4, the advertising label according to the present invention is attached to a transparent support plate 15 interposed between the transparent front plate 12 of the product display 11 and the specific product Sa. May be. In the figure, it is attached to the front side of the support plate 15, but it may be attached to the back side. However, if pasted on the back side of the support plate 15, two transparent plates are interposed between the customer and the display may be darkened due to light reflection on the surface and light absorption in the layer. There is no.

  As described above, the advertising label according to the present invention includes a portion located in front of the specific product Sa or the front plate 12 in the transparent front plate 12 of the product display section 11 of the vending machine A that sells a plurality of types of products. Attached to a transparent support plate 15 interposed between the specific product Sa and information related to the specific product Sa behind it is displayed.

  The advertising label of the present invention is detachable from the sticking site. For this reason, if the type of displayed product is changed, the type of product to be advertised is changed even if it is the same product, or the displayed product and the product to be selected are not changed, but the advertising content is to be changed Can handle the case. For example, you can peel off the current promotional label and stick it in front of another product, or put another promotional label in front of the product with the current promotional label, Alternatively, another advertising label can be attached in front of another product. Moreover, even when the advertising label in use is deteriorated by an outdoor environment such as sunlight or heat, it can be easily replaced.

  As a means for making it possible to detach from the attachment site, it is possible to use a self-adhesive film material (soft vinyl chloride resin, etc.) as a film base material, but practically as shown in FIG. In addition, it is preferable to provide the pressure-sensitive adhesive layer 5 by subjecting the film substrate 1 to be affixed to the film substrate 1 to an adhesive process. Adhesives include acrylic resins, rubber resins, silicon (silicon) resins, etc., but the adhesive strength decreases even when exposed to sunlight and high temperatures for a long time outdoors like vending machines. However, a silicone resin adhesive is preferred in that it is less likely to cause deterioration such as coloring and cracking.

  The advertising label of the present invention has an ultraviolet absorber for at least one of the constituent layers located outside (the incident side of sunlight) from the phosphor layer in order to prevent the phosphor layer of EL from being deteriorated by ultraviolet rays in sunlight. Is preferably added. In particular, it is effective in the case of an EL including an organic compound, such as an organic EL using an organic phosphor or an inorganic EL having a phosphor dispersed in an organic binder.

  For example, referring to FIG. 5, the ultraviolet absorber additive layer may be the film base 1 located on the outer side (left side), the pressure-sensitive adhesive layer 5 located on the outer side, or the surface of the film base 1 although not shown. Or any one or more of layers such as a transparent coating film applied to the back surface. The ultraviolet absorber only needs to have visible light permeability, and known ones such as a benzotriazole ultraviolet absorber and a fine particle zinc oxide ultraviolet absorber can be used.

  The advertising label of the present invention may be in a form accompanied by a battery serving as a power source for the electroluminescent element. As batteries, various known dry batteries and storage batteries such as lithium batteries and manganese batteries can be used, but they can be attached to advertising labels, and there is no hindrance to the sticking of advertising labels in the attached state, which can be annoying to advertisements. Select or design a sufficiently small, lightweight, and thin one so that it does not get in the way. Various known solar cells can also be used as the battery. However, in order to obtain light emission even at night and in cloudy weather, it is necessary to devise such as storing surplus power in a storage battery or using it together with a normal battery such as a lithium battery. Further, as the power source for driving the EL, a commercial AC power source in addition to the battery may be used after performing step-up, step-down, rectification, frequency conversion and the like as appropriate.

  As the electrical connection between the battery and the electrode layer 2 for driving the EL (applying voltage and current), various known connection methods can be applied. However, as shown in FIG. 6 can also be used. In this example, the battery 7 is sandwiched between the film substrates 1 via the conductive adhesive tape 6 and a light shielding layer 8 is provided so that the conductive adhesive tape 6 and the battery 7 cannot be seen. Such a configuration is preferable because the battery 7 is relatively easy to detach and the thickness and volume are not bulky. As the conductive adhesive tape 6, various known ones are used. In particular, in order to prevent the conductive adhesive tape from making unnecessary contact with the surrounding electrodes and circuits, short-circuiting, and leaking, an anisotropic conductive adhesive tape having conductivity only in the thickness direction is used. It is preferable to do.

  The displayed product displayed in the product display section of the vending machine may be the actual product, but it is sufficient that the displayed product can identify the appearance of the product. In many cases, the products are different from the products arranged in the product display section. That is, the displayed product is not a real product, but a counterfeit product (sample) having the same appearance as the real product is used. For example, in a vending machine for beverages, a so-called “dummy can” is often displayed.

  The advertising label of the present invention can be applied to various known vending machines having a product display section. That is, the present invention can be applied to various vending machines that sell beverages such as cans, bottles or paper containers, foods such as confectionery packed in bags, boxes, etc., cigarettes in batteries, batteries, and the like.

  As described above, the embodiment of the present invention has been described in detail. However, the advertising label according to the present invention is not limited to the above embodiment, and various modifications can be made without departing from the spirit of the present invention. It is natural that it is possible.

It is explanatory drawing which shows the cross-sectional structure of an example of the advertising label which concerns on this invention. It is a front view of the vending machine which stuck the label for advertisement. It is sectional drawing which shows the goods display display part in the vending machine of FIG. It is sectional drawing which shows the modification of the goods display display part shown in FIG. It is sectional drawing which shows the label for advertisement which gave the adhesive process. It is a perspective view which shows the cross section of the label for advertisement which incorporated the battery.

Explanation of symbols

A vending machine L advertising label S product Sa specific product 1 film base 2 electrode layer 3 light emitter (phosphor) layer 4 insulator layer 5 adhesive layer 6 conductive adhesive tape 7 battery 11 product display section 12 front Face plate 13 Money slot 14 Product outlet 15 Support plate

Claims (3)

  Attached to a part of the transparent front plate of the product display section of the vending machine that sells multiple types of products located in front of the specific product or a transparent support plate interposed between the front plate and the specific product , A promotional label that displays information about the specific product behind it, which consists of electroluminescent elements, has a transparent area, allows the specific product behind to be seen through, and can be detached from the attachment site A promotional label characterized by   The advertising label according to claim 1, wherein the sticking surface is subjected to adhesive processing. The advertising label according to claim 1 or 2, further comprising a battery as a power source for the electroluminescent element.

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