JP2007072730A - Dynamic promotion system and dynamic promotion method in ec site - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To achieve dynamic promotion in an EC site by dynamically starting an incentive such as a pin-point discount in a real time to a customer who hesitates to visit the EC site, and to purchase merchandise. <P>SOLUTION: A terminal which performs access to an EC site is specified from cookie, and the browsing history of a merchandise page is stored for each terminal. Assuming that the browsing history of each terminal is the browsing history of each customer, when it is judged that the browsing history is pertinent to such prescribed conditions, from which it is presumed that a customer hesitates to purchase merchandise, that the customer is browsing the same merchandise page in a short period, incentive information to which an electronic coupon such as discount or mailing cost free of charge is transmitted as a response to the browsing request of the merchandise page with the display file of the merchandise page to the terminal which is pertinent to the conditions. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a dynamic promotion system in an EC site that dynamically identifies a customer who is presumed to have lost the purchase of a product in real time with respect to a customer who has visited an EC site, and dynamically activates a pinpoint promotion. And a dynamic promotion method.

  With the widespread use of the Internet, online shopping through EC sites has become common as a means of purchasing products. Under such circumstances, competition among EC sites is intensifying, and many EC sites have various promotional activities such as issuance of discount coupons and free shipping campaigns aimed at developing new customers and improving the repeat rate. To be done.

  In order to carry out efficient promotional activities, it is preferable to issue coupons etc. by narrowing down the customers who are interested in the target products as much as possible, but it is not intended for application to EC sites An invention for sending out an invitation for an event by specifying a customer who is interested in a specific event using the browsing history of the Web page is disclosed (see Patent Document 1).

JP 2002-342664 A

  According to the invention described in Patent Document 1, the client is identified by the cookie information transmitted when accessing the Web page, and the browsing history such as the Web page browsing category and the number of times for each client is accumulated. Furthermore, when personal information such as name and address is input from a client and membership registration is performed, the client is interested in an event scheduled to be held by referring to the browsing history of the Web page from the client. For the members to be judged, an invitation letter for the event is created and sent.

  That is, in the invention described in Patent Document 1, the browsing history of the Web page for each client is used in order to send an invitation letter of an event held at a predetermined time. The destination of the invitation is specified from the member registration information, and the invitation is sent separately from the timing of browsing the Web page.

  On the other hand, when the invention described in Patent Document 1 is applied to EC site promotion, the following problems occur. First, EC sites are generally open not only to registered members but also to unspecified customers, and the EC site is widely promoted by issuing incentives such as discounts to customers who do not have personal information. There are many cases where you want to Assuming such a case, the method of sending an invitation to a destination acquired by member registration as in Patent Document 1 cannot be applied to the promotion of EC sites.

  Second, if it is an invitation for an event, it may be sent before the event is held, but in the case of an EC site, the customer may move to another EC site to compare the products sold, It is often necessary to stop buying after seeing the price, so it is necessary to issue incentives such as discounts promptly when customers visit the EC site. Therefore, in the method in which the invitation arrives at the customer's hand later by mail or the like as in Patent Document 1, it is not expected that the EC site promotion is sufficiently effective.

  The present invention has been made in order to cope with such problems, and incentives such as pinpoint discounts are dynamically provided in real time to customers who have visited the EC site and are wondering about purchasing products. It is an object of the present invention to provide a dynamic promotion system and a dynamic promotion method in an EC site that can be activated.

  The present invention that solves such a problem is a promotion system that transmits incentive information for product purchase to a terminal that has accessed the Web server of the EC site, and identifies the terminal to the terminal that has accessed the Web server of the EC site. A cookie transmission means for issuing a cookie including a terminal code to be transmitted to the terminal, and a record provided for each combination of the terminal code and a product code for identifying a product displayed on a product page. A browsing history storage means for storing a browsing history of a product page corresponding to the product code from a terminal corresponding to the request, and a request for browsing the product page when receiving a page browsing request from the terminal to the Web server Request determination means for determining whether or not the request, and the request When the determination unit determines that the request is a request to browse a product page, a terminal code specifying unit that specifies a terminal code included in a cookie transmitted from the terminal together with the request, and the request determination unit When it is determined that the request is a request for browsing a product page, the product code specifying means for specifying the product code of the product browsed by the request, and the terminal code specifying means in the browsing history storage means In the browsing history of the record corresponding to the product code specified by the product code specifying means, the browsing information recording means for recording new browsing information, and the browsing history of the product browsed on the product page Correspondingly, it is viewed on the product page. Incentive rule storage means for storing incentive rules for transmitting incentive information for promoting the sale of products, and when the browsing information recording means records new browsing information, the new browsing information in the browsing history storage means is recorded. When the incentive rule determining means for determining whether the browsing history of the product page corresponding to the incentive rule stored in the incentive rule storage means and the incentive rule determining means correspond to the incentive rule, On the other hand, it is a promotion system characterized by comprising response transmission means for transmitting a display file for displaying the product page and the incentive information as a response. If the terminal code cannot be specified by the terminal code specifying means, the cookie sending means issues a new cookie and sends it to the terminal, and the response sending means responds with a display file that displays only the product page. It is also possible to transmit as

  In the present invention, in order to transmit incentive information to an unspecified customer who has not yet performed membership registration or the like who has visited an EC site, incentives are dynamically added in response to a request for viewing a product page without any time lag. We are going to send information. In order to send incentive information at an appropriate time, the customer is identified from the requested terminal using cookie, and the browsing history of the requested product page is collected by collecting the browsing history of the product page for each customer. The necessity of incentive information is determined.

  The terminal code and the product code used in the present invention are not particularly limited as long as they can identify the product and the terminal, respectively. Incentive information for promoting the sale of merchandise includes information such as discounts and free shipping, but the content of the information is not particularly limited. The incentive rule for sending incentive information is not particularly limited, but for example, in addition to a rule based on the number of times that browsing has been performed within a predetermined time, a previously viewed site It can also be used as a rule that it is a predetermined registered site such as an EC site or a price comparison site.

  The present invention also provides a purchase request receiving means for receiving a purchase request for a product specifying a product code from a terminal, and a purchase condition specifying means for specifying a purchase condition for the product from the purchase request received by the purchase request receiving means. And a coupon information storage means for storing information relating to the preferential content at the time of purchase of the product designated in the incentive information with a coupon code for identifying the preferential content, and the response transmitting means The incentive information included in the display file transmitted by includes a coupon code corresponding to the incentive information, and the purchase condition specifying means, when the purchase request includes a coupon code, Information on preferential content corresponding to a coupon code is stored in the coupon information storage means. And al acquired, can be characterized by identifying a purchase condition that reflect the preferential content. A purchase request determination unit that determines whether the purchase request received by the purchase request reception unit is an acceptable purchase request that matches a predetermined purchase rule, and is included in the display file transmitted by the response transmission unit; The coupon code is embedded with information related to the expiration date of the coupon, and the purchase request determination means receives the purchase request and the expiration date of the coupon embedded in the coupon code included in the purchase request. In contrast, when the reception time is not within the range of the expiration date, it may be determined that the purchase request cannot be received.

  With this configuration, electronic coupons such as discounts and free shipping are issued only to customers who sent incentive information, and the preferential treatment specified in the incentive information is applied only to purchase requests with electronic coupons. This makes it possible to increase the customer's willingness to purchase the product viewed on the product page. When an expiration date is set for an electronic coupon, incentive information such as “10% off if purchased within 30 minutes” can be transmitted.

  The preferential content at the time of purchasing a product specified in the incentive information in the present invention can include discounts on the product, free shipping, etc., but the content is not particularly limited as long as it encourages the purchase of the product. In addition, the coupon code used in the present invention is not particularly limited as long as the preferential content designated as an incentive can be specified, and the data format of the code is not particularly limited. The period of the expiration date set for the coupon is not particularly limited.

  Furthermore, the promotion system in the EC site according to the present invention can be specified as a promotion method in the EC site that is executed corresponding to each configuration of the promotion system.

  In other words, the EC site promotion method according to the present invention is an EC site promotion method by transmitting incentive information for product purchase to a terminal that has accessed the EC site Web server. Corresponding to the product code from the terminal corresponding to the terminal code in a record provided for each combination of the terminal code for identifying the terminal that has accessed the Web server and the product code for identifying the product displayed on the product page An incentive for transmitting incentive information for promoting sales of products viewed on the product page, corresponding to the browsing history of products viewed on the product page, corresponding to a browsing history storage unit that stores the browsing history of the product page Incentive blue to remember rules A cookie transmission step of issuing a cookie including a terminal code for identifying the terminal to a terminal that has accessed the Web server, and transmitting the cookie to the terminal; When the Web server receives a page browsing request from the terminal to the Web server, a request determining step for determining whether the request is a request for browsing a product page; and the Web server in the request determining step, When it is determined that the request is a request for browsing a product page, a terminal code specifying step for specifying a terminal code included in a cookie transmitted from the terminal together with the request, and the Web server in the request determining step The request Is determined to be a request for browsing a product page, a product code specifying step for specifying a product code of a product to be browsed by the request, and the Web server in the browsing history storage unit, the terminal code specification A browsing information recording step of recording new browsing information in a browsing history of a record corresponding to the product code specified by the product code specifying step of the terminal code specified by the step; and the Web server includes the browsing information When new browsing information is recorded in the recording step, it is determined whether the browsing history of the product page in which the new browsing information is recorded in the browsing history storage unit corresponds to the incentive rule stored in the incentive rule storage unit The incentive rule determination step and the Web server A response transmission step of transmitting, as a response, a display file for displaying the product page and the incentive information when the determination is made that the incentive rule corresponds to the incentive rule determination step. It is a promotion method in the EC site. If the terminal code cannot be specified in the terminal code specifying step, a new cookie is issued and transmitted to the terminal in the cookie transmitting step, and in the response transmitting step, a display file that displays only the product page is displayed. It can also be characterized by transmitting as a response.

Further, in the promotion method for an EC site according to the present invention, the Web server is attached with information related to the preferential content at the time of purchasing the product designated in the incentive information, with a coupon code for identifying the preferential content. A coupon information storage unit is provided for storing,
A purchase request receiving step in which the Web server receives a purchase request for a product specifying a product code from a terminal, and the Web server specifies purchase conditions for the product from the purchase request received in the purchase request receiving step. A purchase condition specifying step, and the incentive information included in the display file transmitted in the response transmission step includes a coupon code corresponding to the incentive information. In the purchase condition specifying step, When a coupon code is included in the purchase request, information on preferential content corresponding to the coupon code is acquired from the coupon information storage means, and a purchase condition reflecting the preferential content is specified. It can also be. The Web server has a purchase request determination step for determining whether the purchase request received in the purchase request reception step is an acceptable purchase request that matches a predetermined purchase rule, and in the response transmission step In the coupon code included in the display file to be transmitted, information related to the expiration date of the coupon is embedded, and in the purchase request determination step, the reception time when the purchase request is accepted and embedded in the coupon code included in the purchase request In contrast to the information regarding the expiration date of the coupon, if the reception time is not within the range of the expiration date, it may be determined that the purchase request cannot be received.

  According to the present invention, it becomes possible to dynamically issue an incentive such as an electronic coupon together with the display of the product page according to the browsing status of the product page to an unspecified customer who has not registered as a member. . As a result, it is expected that effective promotion will be provided to customers who have visited the EC site and are not sure about purchasing products, thereby contributing to sales expansion.

  The best mode for carrying out the present invention will be described below in detail with reference to the drawings. The following embodiment shows an example for carrying out the present invention. In addition to the contents of incentive rules and preferential contents used in the following description, the embodiment of the present invention is limited to the following form. It is not something.

  FIG. 1 is a diagram showing a method for operating a promotion system according to the present invention. FIG. 2 is a block diagram showing the configuration of the promotion system according to the present invention. FIG. 3 is a diagram illustrating an example of a browsing history storage unit for a product page in the promotion system according to the present invention. FIG. 4 is a diagram showing an example of an incentive rule storage unit in the promotion system according to the present invention. FIG. 5 is a diagram illustrating an example of a coupon information storage unit in the promotion system according to the present invention. 6 to 8 are first to third flowcharts, respectively, showing the processing flow for accepting a web page browsing request in the promotion system according to the present invention. FIG. 9 is a flowchart showing a processing flow for receiving a purchase request for a product in the promotion system according to the present invention.

  With reference to FIG. 1, an operation method in the case of promoting an EC site using the promotion system according to the present invention will be described. In FIG. 1, a customer who wants to purchase a product on the EC site accesses a Web server on the EC site via the Internet from a terminal such as a personal computer and transmits a request for browsing the Web page. In the Web server that has received the request for browsing the Web page, the terminal that has accessed from the cookie that is received together with the request is specified. If the cookie is not included in the request, a terminal code for newly identifying the terminal is assigned. The Cookie including the terminal code is issued and transmitted to the terminal.

  When a customer who visits an EC site browses a product page, when the web server accepts a cookie transmitted together with a browse request for the product page transmitted from the terminal, the terminal code included in the cookie is specified, The browsing of the product page that has accepted the browsing request is recorded in the browsing history from the terminal to which the terminal code is assigned. About the browsing history recorded in this way, it is confirmed whether it corresponds to the predetermined rule for an incentive display whenever a browsing request is received. If the rule does not apply, the product page display file is sent to the terminal as a response. If the rule is applicable, the incentive display is embedded in the display file of the product page, and is sent to the terminal as a response. By embedding an incentive display in a response to a request for browsing a product page, real-time dynamic promotion is possible.

  The content of the incentive display is not particularly limited, but by displaying the preferential content when purchasing such as discounts on products displayed on the product page and free shipping fee on the product page, Encourage customers who are wondering about purchases to make purchase decisions. It is expected to be particularly effective for customers who are considering sites that compare prices and other conditions on competitive sites and price comparison sites.

  Various rules can be set for the rules for incentive display. For example, if the customer is wondering about purchasing a certain product, it is assumed that the same product page will be viewed repeatedly, so if a certain number of times is viewed within a predetermined time, a rule for incentive display is set be able to. In another example, assuming that a customer is comparing the purchase conditions of the same product on multiple competing sites, the previously viewed web page is a registered page such as a competing site or price comparison site If can be specified, a rule for performing incentive display may be set.

  FIG. 2 shows an example of the configuration of the promotion system according to the present invention. The EC site server 10 is a Web server used for the operation of the EC site. The EC site server 10 is accessed through the Internet from a customer terminal 20 such as a personal computer, and member registration of product pages and the like on the EC site provided by the EC site server 10 is performed. It is possible to browse without any restrictions.

  The EC site server 10 includes a Web page display control unit 11, a Web page storage unit 12, a browsing history storage unit 13, an incentive rule storage unit 14, a purchase request reception unit 15, and a coupon information storage unit 16. The Web page display control unit 11 and the purchase request receiving unit 15 specify functions to be executed by each, and are application programs for executing the respective processes on the main memory provided in the EC site server 10. When the CPU performs arithmetic processing, processing necessary for displaying a Web page, accepting a purchase request, and the like is executed. The web page storage unit 12, the browsing history storage unit 13, the incentive rule storage unit 14, and the coupon information storage unit 16 store data related to each in the HDD of the EC site server 10 in a predetermined data format. It may be stored in another database server connected to the server 10.

  When the URL of the Web page to be displayed on the EC site server 10 is specified by the browser of the customer terminal 20, a request for browsing the Web page is accepted by the EC site server 10 via the Internet. The Web page display control unit 11 of the EC site server 10 acquires an HTML file or the like for displaying the Web page specified by the browsing request from the Web page storage unit 12 and transmits it to the customer terminal 20 as a response.

  At this time, the Web page display control unit 11 confirms whether the Web page specified in the browsing request received by the EC site server 10 is a product page for displaying information related to products provided by the EC site. The method for determining whether or not the item corresponds to the product page is not particularly limited. For example, the URL or file path of the page corresponding to the product page is specified and stored in the EC site server 10 in advance. Alternatively, it may be determined from whether or not a predetermined product code is included in the URL.

  When it is determined that the browsing request is related to the product page, it is confirmed whether or not the cookie is accepted together with the browsing request. When the cookie is accepted, the customer terminal 20 that has transmitted the browsing request included in the cookie. The terminal code for identifying the is specified.

  The terminal code used here is a code given by the EC site server 10 that accepts access from an unspecified number of customers to identify the customer. If the request does not include cookie, a new code is added. A terminal code is issued, a cookie is issued, and transmitted to the customer terminal 20. The cookie issued in this way is stored in the customer terminal, and when the browsing request is transmitted to the EC site server 10 next time, the cookie including the terminal code is also transmitted.

  If the browsing request is related to the product page, a display file described in HTML or the like for displaying the requested product page from the Web page storage unit 12 is read. At this time, the product code of the product displayed on the product page is specified, and the browsing history for each combination of the terminal code and the product code specified above is recorded in the browsing history storage unit 13.

  The method of specifying the product code of the product displayed on the product page is not particularly limited, but the product code used for management in the EC site server 10 is usually used for the product name and product photo displayed on the Web page. Is embedded, and when a product page browsing request is made by clicking a product name or product photo, a product code is specified in the browsing request. In such a case, the product code included in the browsing request can be acquired and the product code can be specified. Alternatively, when a specific product is not designated from the customer terminal 20 and a product page such as a recommended product is transmitted from the EC site server 10 side, it is described in a display file transmitted from the EC site server 10. What is necessary is just to acquire a product code and specify a product code.

  The product displayed on the product page is not necessarily limited to one product, and may be a product page on which a plurality of products are displayed on one page. In this case, a plurality of product codes are specified for browsing one product page, and a product browsing history corresponding to each product code is recorded.

  In the browsing history storage unit 13, the table for storing the browsing history includes a record for each combination of the terminal code and the product code, and records the number of times the product page is browsed from each terminal. FIG. 3 is an example of a table provided in the browsing history storage unit 13. In the record provided for each combination of the terminal code and the product code, the number of times the product page is referenced from the terminal is recorded in the reference count. When the EC site server 10 accepts a product page browsing request, the reference count of the corresponding record increases in principle. In order to make it possible to set various conditions such as “within 10 times within 60 minutes” and “5 consecutive days”, information on the first reference date and the previous reference date is also recorded. In addition to these records, the request may obtain the URL of the site that was browsed before the product page from the referrer, etc., but the URL must be promptly determined at the time of acquisition. For example, it does not necessarily have to be recorded.

  When recording of browsing history is completed in response to a request to browse the product page, it is determined whether the request to browse the product page is a target for sending an incentive such as a discount on the product. Although the rule for determination is stored in the incentive rule storage unit 14, for example, the same product page is viewed many times in a short period of time, and it is assumed that the user is at a loss for purchasing the product. A rule is set that assumes that the product page is viewed through an EC site or price comparison site, and that the conditions are compared with the case of purchasing at another EC site. Has been. In such a case, an incentive such as a discount or free shipping is immediately displayed on the product page, thereby making it possible to “push the back” of a customer who is unsure of purchase.

  The configuration of the browsing history storage unit 13 and a specific example of incentive determination will be described in more detail with reference to FIGS. FIG. 4 is a diagram illustrating an example of data stored in the incentive rule storage unit 14. If the product browsing status corresponding to the product code goods_001 corresponds to a predetermined rule, “within 30 minutes from now” The incentive information, “10% off if you purchase!” Is displayed on the customer terminal 20. As a rule for displaying this incentive information, it is specified that the browsing is “over 5 times in 60 minutes”, “5 days in a row”, “via www.xxx.co.jp (competitive site)”. ing. It should be noted that the designation of the URL of the previously viewed page is not limited to the competing site, and a rule designating a price comparison site, an advertisement placement destination site, a designated search engine, etc. may be registered.

  Before sending the requested product page display file as a response, the Web page control unit 11 refers to the browsing history corresponding to the combination of the requested terminal code and the product code in the browsing history storage unit 13 and provides an incentive. It is determined whether or not the rule stored in the rule storage unit 14 is applicable, and it is determined whether or not to transmit incentive information.

  In the case where the rules shown in FIG. 4 are defined in the incentive rule storage unit 14, when the browsing record of the browsing history storage unit 13 is recorded as shown in FIG. 3, the terminal with the product code goods_001 from the terminal of the terminal code user_001. If a browsing request for the product page of the specified product is received, whether or not to send incentive information is determined as follows.

  When viewing the browsing history of the record specified by the combination of the terminal code user_001 and the product code goods_001, the first reference date is “July 5, 2005 11:00” and the previous reference date is “July 5, 2005 11”. Since it is “hour 40 minutes”, the interval is 40 minutes, but “5” browsing is recorded in the reference count. Therefore, it matches the condition that the product page is browsed “5 times or more in 60 minutes” defined in the rule 1, and the response to the accepted browse request shows the incentive information of the product corresponding to the product code goods_001. Is determined to be necessary.

  When a request for browsing the product page of the product specified by the product code goods_002 is received from the terminal having the terminal code user_001, the request is as follows. When viewing the browsing history of the record specified by the combination of the terminal code user_001 and the product code goods_002, the first reference date is “July 5, 2005 10:00” and the previous reference date is “July 5, 2005 11”. Since it is “hour 30 minutes”, the interval exceeds 60 minutes, and the reference count is recorded only “2” times. Therefore, since it does not correspond to any rule, only the product page is transmitted in response to the accepted browsing request, and incentive information is not transmitted.

  Even when a browsing request for the product page of the product specified by the product code goods_003 is received from the terminal with the terminal code user_001, when viewing the browsing history of the record specified by the combination of the terminal code user_001 and the product code goods_003, the first reference is made. Since the date and time is “July 3, 2005, 12:00” and the previous reference date is “July 5, 2005, 11:20”, the interval exceeds 60 minutes, and the reference count is also “3 “Only 5 times of browsing is recorded, and in order to meet the rule of“ 5 consecutive days ”, 2 consecutive days of browsing are required. Therefore, since it does not correspond to any rule, only the product page is transmitted in response to the accepted browsing request, and incentive information is not transmitted.

  On the other hand, if a browsing request for the product page of the product specified by the product code goods_001 is received from the terminal having the terminal code user_002, the browsing history of the record specified by the combination of the terminal code user_002 and the product code goods_001 is received. The first reference date is “July 1, 2005 13:00”, the previous reference date is “July 5, 2005 11:15”, and the reference count is “5” browsing. Is recorded. Accordingly, the condition that the product page is browsed for “5 consecutive days” defined in Rule 2 is met, and in response to the accepted browse request, incentive information of the product corresponding to the product code goods_001 is transmitted. Is determined to be necessary.

  On the other hand, the process in the case of accepting browsing of a new product page is as follows. When browsing of a new product page is accepted from a terminal that has browsed another product page in the past, for example, a request to browse a product page of a product that has not been browsed in the past identified by the product code goods_004 from the terminal with the terminal code user_002 is received. If accepted, a new record is created for the combination of the terminal code user_002 and the product code goods_004, and the browsing date and time is recorded as “11:10 on July 5, 2005” as the first reference date and time. When browsing the product page for the first time from a new terminal, for example, when the terminal code assigned to the new terminal is user_003 and a request for browsing the product page of the product specified by the product code goods_001 is received. For example, a new record for the combination of the terminal code user_003 and the product code goods_001 is created, and the browsing date and time “11:20 on July 5, 2005” is recorded as the initial reference date and time.

  The determination based on the rules based on the past browsing history (Rule 1 and Rule 2 in FIG. 4) has been described so far, but the incentive information is based on the rule based on the previously browsed page (Rule 3 in FIG. 4). The method for determining the necessity of transmission is as follows.

  When a browsing request for a product page or the like is transmitted from the customer terminal 20 to the EC site server 10, the URL or the like of the previously browsed page is transmitted by the referrer function of the browser provided in the customer terminal 20 or the like. There is a case. The Web page display control unit 11 acquires the URL or the like of the previously browsed page from here when accepting the browse request, and determines whether the rule stored in the incentive rule storage unit 14 is applicable. In the incentive rule storage unit 14, a condition such as “via www.xxx.co.jp (competing site)” is set as in the example of rule 3 in FIG. In the response to the browsing request, it is determined that it is necessary to transmit incentive information of a product corresponding to the product code displayed on the product page. As described above, the URL defined in the rule is not limited to a competing site.

  When the Web page display control unit 11 determines that it is necessary to transmit the incentive information with reference to the rules stored in the incentive rule storage unit 14, the predetermined incentive information is displayed on the product page. Incentive information is embedded in the display file of the product page to be transmitted as a response, and is transmitted to the customer terminal 20. The method of embedding incentive information is not particularly limited, and text indicating incentive information may be embedded in an HTML file or the like that displays a product page, or an image file in which incentive information is displayed may be embedded. Moreover, it is good also as embedding the executable file in which incentive information pops up. If it is determined that transmission of incentive information is unnecessary, the display file of the product page read from the Web page storage unit 12 is transmitted as it is as a response.

  In the description so far, it has been explained that the necessity of transmitting incentive information is compared with the rule after recording the browsing history of the requested product page. It is not limited to such a pattern. For example, when a new browsing history is recorded, an immediate determination is not made, and a record corresponding to a product code that falls under the rule in batch processing or the like is added to the record “Incentive at the next request”. A flag indicating “information transmission” may be set, and incentive information may be transmitted when the flag is set when a browsing request specifying the product code is received.

  On the other hand, when the cookie is not accepted together with the browsing request, a new terminal code is assigned and a cookie is issued and transmitted to the customer terminal 20 as described above. The display file of the designated product page is read from the web page storage unit 12 and transmitted as it is as a response. In this case, as described above, the record for the combination of the terminal code and the product code newly assigned to the browsing history storage unit 13 is provided, and the product displayed on the transmitted product page is referred to for the first time. Is recorded.

  When embedding incentive information in the product page display file, the incentive information includes not only the incentive preferential content but also the customer who applied for the purchase by looking at the product page. It is preferable to attach an electronic coupon that can specify the preferential content.

  In the coupon information storage unit 16, the preferential content specified in the incentive information is stored in association with the coupon code as shown in the example of FIG. 5, and the incentive information is transmitted to the customer terminal 20. The coupon code corresponding to is embedded in the product display file. If the purchase request for the product transmitted from the customer terminal 20 is configured to be attached with a coupon code, when the purchase request is received from the customer terminal 20, the purchase request receiving unit 15 specifies the coupon code attached to the request. , By referring to the coupon information storage unit 16, processing for accepting the purchase reflecting the preferential content, for example, specifying the billing amount by multiplying the sales price of the product acquired from the product database by the discount rate Can do.

  The method of attaching such an electronic coupon to the display file is not particularly limited, and a numeric string of coupon codes may be displayed on the product page and the customer may input the coupon code related to the product purchase page. The coupon code is automatically embedded in the purchase request for the product created by embedding the coupon code in the product purchase selection button displayed on the product page and entering the purchase conditions after the selection button is clicked. You may comprise so that.

  In addition, it is possible to set an expiration date for the electronic coupon, and when the expiration date is set in the incentive information, the electronic coupon issued by adding the expiration date to the current time to the coupon code of the electronic coupon Send it with a valid date and time. For example, in the example of FIGS. 4 and 5, since the expiration date “30 minutes” is set, if the reception time of the browsing request is “11:40 on July 5, 2005”, the transmission is performed. The effective date and time “12:10 on July 5, 2005”, which is 30 minutes added to the reception time, will be attached to the electronic coupon, together with the coupon code “coupon — 001-01”.

  The purchase request reception unit 15 confirms the valid date and time attached to the coupon code, and if the current time is within the valid date and time range, the preferential content is validated and a purchase acceptance process is performed. The setting method of such an expiration date is not particularly limited, and information on the expiration date and time may be managed together with the coupon code transmission history on the EC site server 10 side.

  In addition, the handling after the incentive information is once transmitted is not particularly limited, and after the incentive information is transmitted, an incentive transmitted flag or the like may be used so that the incentive is not transmitted continuously. Then, the browsing history of the product code that is the transmission target may be reset. Or as long as it corresponds to a rule, it is good also as incentive information being transmitted continuously after the next browsing.

  With reference to FIGS. 6 to 8, a processing flow from receiving a web page browsing request to transmitting a response in the promotion system according to the present invention will be described. In the following flow, at least two rules of sending incentive information when the reference count of each page is “viewed five times or more in 60 minutes from the first view” or “viewed continuously for 5 days” However, the reference count recording method is not limited to such a procedure, and may be appropriately determined so as to correspond to the set rule.

  The promotion system according to the present invention is provided in a Web server operated by an EC site. When the Web server receives a Web page browsing request from the customer terminal (S01), it checks whether the requested Web page is a product page (S02).

  If it is a request for a product page, it is subsequently confirmed whether cookie is included in the request (S03). If the cookie is included, the terminal code included in the cookie is specified (S04), and the product code for identifying the product displayed on the requested product page is specified from the request (S05). . For the combination of the identified terminal code and product code, it is confirmed whether there is a record corresponding to the table for recording the browsing history (S06). If there is no corresponding record, a new record for recording the browsing history is added corresponding to the identified combination of the terminal code and the product code, and the first reference information is recorded (S16).

  If there is a corresponding record, it is checked whether 60 minutes or more have elapsed since the first reference date (S07). If 60 minutes or more have not elapsed, the previous reference date and time is updated to count whether the rule of “at least 5 times in 60 minutes since the first viewing” is satisfied (S09), and the reference count for one time is counted. Add (S10).

  If 60 minutes or more have passed since the first reference date and time, the rule of “5 or more times in 60 minutes from the first viewing” is no longer applicable, so a count of whether or not the rule of “5 consecutive days” is satisfied is performed. Therefore, it is confirmed whether the elapsed time from the previous reference date / time corresponds to 24 hours or more and less than 48 hours (S08). If it falls between 24 hours and less than 48 hours, it becomes clear that it is the next day of the previous browsing, and it can be confirmed that the continuous browsing date has been added one day, so the previous reference date is updated (S09). At the same time, one reference count is added (S10).

  If it is not more than 24 hours and less than 48 hours, it becomes clear that it is within the same day as the previous browsing or that it has been vacated for one day or more from the previous browsing. If it is within the same day as the previous browsing, “1” indicating that it was browsed on the first day will be reset on the first day because the count is reset because the continuation was interrupted if there was more than one day from the previous browsing. Since it is only necessary to record “1” indicating browsing, in any case, the previous reference date is updated (S17), and the reference count is set to “1” (S18).

  Next, the product page of the customer who sent the product page browsing request by comparing the browsing history in which the new browsing date was recorded and the incentive rule stored in the storage device as a rule for displaying the incentive information It is determined whether the browsing history about corresponds to an incentive rule (S11). If the incentive rule is not met, the display file for the product page for which the browse request has been accepted is read from the storage device (S19), the display file for the product page is transmitted to the customer terminal (S15), and the process ends.

  On the other hand, if the incentive rule is met, the incentive information displayed when the incentive rule is met is read from the storage device (S12), and the display file of the product page that has accepted the browse request is read from the storage device (S13). ) The incentive information is embedded in the product page display file (S14), the product page display file is transmitted to the customer terminal (S15), and the process is terminated.

  FIG. 7 shows a processing flow when the browsing request is not a product page. If it is determined in step 02 that the browsing request is not a product page, it is confirmed whether the request includes a cookie (S20). If cookie is included, the requested web page display file is read from the storage device (S21), the web page display file is transmitted to the customer terminal (S22), and the process is terminated.

  If the cookie is not included, a terminal code for specifying the customer terminal that made the browsing request is issued (S23), and a cookie including the terminal code is created (S24). Further, the display file of the requested Web page is read from the storage device (S25), and the display file of the Web page is transmitted to the customer terminal together with the previously created cookie (S26), and the process ends.

  FIG. 8 shows a processing flow when a browse request for a product page that does not include cookie is accepted. If it is determined in step 03 that cookie is not included, a terminal code for specifying the customer terminal that has made the browsing request is issued (S27). Subsequently, a product code for identifying a product displayed on the product page that has received the request is specified from the request (S28). A new record corresponding to the newly issued combination of the terminal code and the product code is created in the table for recording the browsing history, and the request reception date and time are recorded as the browsing history (S29).

  Subsequently, a cookie including the newly issued terminal code is created (S30). Further, the display file of the product page for which the browse request has been accepted is read from the storage device (S31), the product page display file is transmitted to the customer terminal together with the previously created cookie (S32), and the process is terminated.

  With reference to FIG. 19, a processing flow when a purchase request for a product is received in the promotion system according to the present invention will be described.

  When the Web server receives a purchase request for a product from the customer terminal (S41), it is checked whether a coupon code is included in the purchase request (S42). When the coupon code is included, the preferential content corresponding to the coupon code is acquired from the storage device that stores the preferential content and the coupon code in association with each other (S43). For example, a predetermined discount rate is added to the normal sales price. The purchase condition of the product reflecting the preferential content such as multiplication is specified (S44). On the other hand, when the coupon code is not included, the purchase condition of the product is specified based on the accepted purchase request (S44). The process after specifying the purchase conditions for the product is not particularly limited, and a predetermined process such as transmitting data necessary for the payment to the settlement server may be performed.

It is a figure which shows the operating method of the promotion system concerning this invention. It is a block diagram which shows the structure of the promotion system concerning this invention. In the promotion system concerning the present invention, it is a figure showing an example of a browsing history storage part of a goods page. It is a figure which shows an example of the incentive rule storage part in the promotion system concerning this invention. It is a figure which shows an example of the coupon information storage part in the promotion system concerning this invention. It is a 1st flowchart which shows the processing flow of the browsing request reception of a web page in the promotion system concerning this invention. It is a 2nd flowchart which shows the processing flow of Web page browsing request reception in the promotion system concerning this invention. It is a 3rd flowchart which shows the processing flow of reception request reception of the web page in the promotion system concerning this invention. It is a flowchart which shows the processing flow of the purchase request reception of goods in the promotion system concerning this invention.

Explanation of symbols

10 EC site server 11 Web page display control unit 12 Web page storage unit 13 Browsing history storage unit 14 Incentive rule storage unit 15 Purchase request reception unit 16 Coupon information storage unit 20 Customer terminal

Claims (8)

A promotion system that transmits incentive information for product purchase to a terminal that has accessed a web server of an EC site,
Cookie transmission means for issuing a cookie including a terminal code for identifying the terminal to a terminal accessing the Web server of the EC site, and transmitting the cookie to the terminal;
Browsing that stores the browsing history of the product page corresponding to the product code from the terminal corresponding to the terminal code in a record provided for each combination of the product code for identifying the product displayed on the product code and the terminal code History storage means;
A request determination unit that determines whether the request is a request to browse a product page when receiving a page browsing request from the terminal to the Web server;
When the request determination unit determines that the request is a request for browsing a product page, a terminal code specifying unit that specifies a terminal code included in a cookie transmitted from the terminal together with the request;
When the request determination unit determines that the request is a request for browsing a product page, a product code specifying unit for specifying a product code of a product browsed by the request;
In the browsing history storage means, browsing information recording for recording new browsing information in a browsing history of a record corresponding to the product code specified by the product code specifying means of the terminal code specified by the terminal code specifying means Means,
Incentive rule storage means for storing incentive rules for transmitting incentive information for promoting sales of products viewed on the product page, corresponding to the browsing history of products viewed on the product page;
When the browsing information recording unit records new browsing information, whether the browsing history of the product page in which the new browsing information is recorded in the browsing history storage unit corresponds to the incentive rule stored in the incentive rule storage unit. Incentive rule determining means for determining;
When it is determined that the incentive rule determination unit corresponds to the incentive rule, a response transmission unit that transmits a display file that displays the product page and the incentive information as a response to the request;
Promotion system characterized by comprising. If the terminal code identification means cannot identify the terminal code, the cookie transmission means issues a new cookie and transmits it to the terminal,
The promotion system according to claim 1, wherein the response transmission means transmits a display file displaying only the product page as a response. A purchase request receiving means for receiving a purchase request for a product with a product code from a terminal;
From the purchase request received by the purchase request receiving means, purchase condition specifying means for specifying purchase conditions for the product,
Coupon information storage means for storing information on preferential content at the time of product purchase designated in the incentive information with a coupon code for identifying the preferential content,
The incentive information included in the display file transmitted by the response transmission means includes a coupon code corresponding to the incentive information,
When the purchase request includes a coupon code, the purchase condition specifying unit acquires information on the preferential content corresponding to the coupon code from the coupon information storage unit, and the purchase reflects the preferential content. The promotion system according to claim 1 or 2, wherein conditions are specified. Purchasing request determination means for determining whether the purchase request received by the purchase request receiving means is an acceptable purchase request that matches a predetermined purchase rule;
In the coupon code included in the display file transmitted by the response transmission means, information on the expiration date of the coupon is embedded,
The purchase request determination unit compares the reception time when the purchase request is received with information on the expiration date of the coupon embedded in the coupon code included in the purchase request, and the reception time is within the expiration date range. 4. The promotion system according to claim 3, wherein if there is not, it is determined that the purchase request cannot be accepted. A promotion method on an EC site by transmitting incentive information for product purchase to a terminal that has accessed the Web server of the EC site,
The EC site Web server includes a terminal corresponding to the terminal code in a record provided for each combination of a terminal code for identifying a terminal accessing the Web server and a product code for identifying a product displayed on the product page. The sales history storage unit for storing the browsing history of the product page corresponding to the product code from, and the sales history of the product viewed on the product page corresponding to the browsing history of the product viewed on the product page An incentive rule storage unit that stores incentive rules for transmitting incentive information, and
A cookie transmission step in which the Web server issues a cookie including a terminal code for identifying the terminal to the terminal that has accessed the Web server, and transmits the cookie to the terminal;
When the web server receives a page browsing request from the terminal to the web server, a request determination step of determining whether the request is a request to browse a product page;
A terminal code specifying step for specifying a terminal code included in a cookie transmitted from the terminal together with the request when the Web server determines that the request is a request for browsing a product page in the request determining step; ,
When the Web server determines that the request is a request for browsing a product page in the request determination step, a product code specifying step for specifying a product code of a product browsed by the request;
In the browsing history storage unit, the Web server adds new browsing information to the browsing history of the record corresponding to the product code specified by the product code specifying step of the terminal code specified by the terminal code specifying step. A browsing information recording step for recording;
When new browsing information is recorded in the browsing information recording step, the browsing history of the product page in which the new browsing information is recorded in the browsing history storage unit is stored in the incentive rule storage unit. An incentive rule determining step for determining whether the incentive rule is satisfied;
When the Web server determines that the incentive rule corresponds to the incentive rule in the incentive rule determination step, a response transmission step of transmitting a display file that displays the product page and the incentive information as a response to the request;
The promotion method in EC site characterized by having. If the terminal code cannot be specified in the terminal code specifying step, a new cookie is issued and transmitted to the terminal in the cookie transmission step;
6. The EC site promotion method according to claim 5, wherein, in the response transmission step, a display file displaying only the product page is transmitted as a response. The web server is provided with a coupon information storage unit that stores information about preferential content at the time of purchase of the product designated in the incentive information with a coupon code for identifying the preferential content,
A purchase request receiving step in which the Web server receives a purchase request for a product specifying a product code from a terminal;
The Web server has a purchase condition specifying step for specifying a purchase condition for the product from the purchase request received in the purchase request receiving step;
Incentive information included in the display file transmitted in the response transmission step includes a coupon code corresponding to the incentive information,
In the purchase condition specifying step, when a coupon code is included in the purchase request, information on preferential content corresponding to the coupon code is acquired from the coupon information storage unit, and the preferential content is reflected. The promotion method for an EC site according to claim 5 or 6, wherein the conditions are specified. The Web server has a purchase request determination step of determining whether the purchase request received in the purchase request reception step is an acceptable purchase request that matches a predetermined purchase rule;
In the coupon code included in the display file transmitted in the response transmission step, information on the expiration date of the coupon is embedded,
In the purchase request determination step, the reception time within the range of the expiration date is compared with the reception time when the purchase request is received and the information regarding the expiration date of the coupon embedded in the coupon code included in the purchase request. 8. The promotion method for an EC site according to claim 7, wherein if there is not, it is determined that the purchase request cannot be accepted.