JP2006323701A - Automatic creation support system for home page for affiliate - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a creation support system for a home page for an affiliate capable of easily and certainly creating the commodity-introducing home page used for the affiliate. <P>SOLUTION: A computer 3 is communicably connected to a merchant server 1 and an affiliate server 2 via a network. The computer 3 has: a data intake part 31 taking in commodity list data in the merchant server 1; a data processing part 32 deleting unnecessary information such that at least a commodity name is left in the commodity list data taken in by the data intake part 31 to process the commodity list data; a home page creation part 33 automatically creating the home page placed with a new commodity list on the basis of the commodity list data processed by the data processing means 32; and a communication part 34 transmitting and uploading the home page created by the home page creation part 33 to the affiliate server. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  A merchant server on which a plurality of products of an advertiser are posted, and an affiliate server that introduces a plurality of products on behalf of the merchant server. The user's information terminal device is posted on the merchant server via the affiliate server. The present invention relates to a homepage automatic creation support system used for affiliates whose product introduction fee is paid from the merchant server side to the affiliate server side when the product is purchased.

  In recent years, with the widespread use of personal computers, communication devices, and the Internet, there has been a prosperous business of building net shops on the Internet and ordering products from consumers' personal computers by exchanging electronic data. As one of the Internet shop systems on the Internet, what is called an affiliate is known (see Patent Document 1).

  This affiliate establishes a link to a server (hereinafter referred to as a merchant server) that requests a product introduction to a server that introduces the product (hereinafter referred to as an affiliate server), and the user sends the product to the merchant server via the affiliate server. When purchased, a product introduction fee is paid from the product advertiser to the affiliate server administrator. According to this, there is an advantage that the affiliate manager can obtain the profit from the product introduction fee. On the other hand, merchandise advertisers have the advantage that product advertising fees are paid after sales actually start as cost effectiveness, as well as being able to introduce products on their behalf.

In general, when creating a website for affiliates, the HTML source for creating links for each product is displayed on the merchant server. Copy the HTML source and paste it on your web page to complete the link. Was.
JP 2004-021598 A

  However, in the traditional affiliate website creation, the HTML source for creating links was copied for each product one by one and pasted to your web page. There was a problem of taking time and labor.

  The present invention has been made in view of the above problems, and can easily and surely create a product introduction homepage used for affiliates, and can greatly reduce the time and labor for creating a homepage. The objective is to provide a system for automatically creating websites for affiliates.

In order to solve the above-described problem, the present invention includes a merchant server on which a plurality of products of an advertiser are posted, and an affiliate server that introduces a plurality of products on behalf of the merchant server. Is a homepage automatic creation support system used for affiliates, where the merchandise server pays the product introduction fee from the merchant server side when purchasing a product posted on the merchant server via the affiliate server,
At least a product in the data fetching unit that is connected to the merchant server and the affiliate server so as to be communicable via a network and fetches the merchandise list data in the merchant server, Automatic processing of data processing means for processing product list data by deleting unnecessary information to leave a name, and a homepage on which a new product list is posted based on the product list data processed by the data processing means A homepage creation means for creating the homepage and a transmission means for sending the homepage created by the homepage creation means to the affiliate server and uploading it.

  According to this, after importing the product list data and deleting the unnecessary data, the data is processed, and then the homepage on which the new product list is posted based on the processed product list data. Since it is automatically created, it is possible to easily and reliably create a product introduction homepage used for affiliates.

  Preferably, the homepage creation means creates a homepage on which a new product list is posted by taking in product list data processed for a template prepared in advance. According to this, it is possible to create a homepage for product introduction used for affiliates more easily and reliably.

  The homepage creation means preferably creates a homepage for each product category. According to this, a homepage for product introduction used for affiliates can be easily and reliably created for each product category.

  Moreover, it is preferable that the said homepage creation means takes in the banner advertisement according to a product category in a homepage. According to this, the banner advertisement effect can be given to the homepage for product introduction used for the affiliate.

In addition, the affiliate homepage automatic creation support method according to the present invention includes a merchant server on which a plurality of products of an advertiser are posted, and an affiliate server that introduces a plurality of products on behalf of the merchant server. A homepage automatic creation support method used for affiliates in which product introduction fees are paid from the merchant server side to the affiliate server side when the information terminal device purchases a product posted on the merchant server via the affiliate server,
A computer is connected to the merchant server and the affiliate server in a communicable state via a network, and the computer captures the product list data in the merchant server by a data capture means, and the data capture means by the data processing means In the product list data captured by the means, the step of processing the product list data by deleting unnecessary information so that at least the product name remains, and the product list data processed by the data processing means by the homepage creation means A step of automatically creating a home page on which a new product list is posted based on the information, and a step of transmitting and uploading the home page created by the home page creating means to the affiliate server by the sending means. Characterized in that it comprises and.

  According to this, after importing the product list data and deleting the unnecessary data, the data is processed, and then the homepage on which the new product list is posted based on the processed product list data. Since it is automatically created, it is possible to easily and reliably create a product introduction homepage used for affiliates.

  Further, the program according to the present invention is unnecessary for the computer to leave at least the product name in the data fetching means for fetching the merchandise list data in the merchant server and the merchandise list data fetched by the data fetching means. Data processing means for processing product list data by deleting information, and homepage creation means for automatically creating a homepage on which a new product list is posted based on the product list data processed by the data processing means; The homepage created by the homepage creation means is made to function as a transmission means for sending to the affiliate server and uploading it.

  According to this, the affiliate homepage automatic creation support system can be realized easily and reliably by installing this program on a computer.

  Further, the recording medium according to the present invention does not require a computer to leave at least the product name in the data fetching means for fetching the merchandise list data in the merchant server and the merchandise list data fetched by the data fetching means. Data processing means for processing product list data by deleting unnecessary information, and homepage creation means for automatically creating a homepage on which a new product list is posted based on the product list data processed by the data processing means And a program for causing the homepage created by the homepage creation means to function as transmission means for sending and uploading the homepage to the affiliate server.

  According to this, the affiliate homepage automatic creation support system can be realized easily and reliably by installing the program recorded on the recording medium in the computer.

  According to the present invention, a homepage on which a new product list is posted based on the processed product list data after processing the data by batch importing the product list data and deleting unnecessary data Is automatically created, it is possible to easily and surely create a product introduction homepage used for affiliates, and the time and labor for creating the homepage can be greatly reduced. For this reason, many homepages for product introductions used for affiliates can be created in a short time, and many users will purchase products on the merchant server via affiliate servers with these homepages. Affiliate managers can earn more product referral fees.

  Next, an embodiment of the present invention will be described with reference to the drawings.

  FIG. 1 is a schematic diagram showing the overall configuration of an affiliate according to the present embodiment.

  The affiliate includes a merchant server (1) on which a plurality of products of an advertiser are posted, an affiliate server (2) that introduces a plurality of products on behalf of the merchant server (1), and a product used for the affiliate Homepage automatic creation support device (system) (3) for automatically creating a homepage for introduction, a search engine server (4) equipped with a search engine, and an information terminal device (5) of a user (U) Each of the servers and the devices are communicable via a network.

  The network is a communication network such as the Internet of the TCP / IP protocol, for example, but any network can be applied as long as each server and device can be connected to each other. Further, in the present embodiment, for convenience of explanation, one user terminal (5) is used, but usually there are a plurality of user terminals.

  Thus, when the user (U) accesses the search engine server (4) from his / her terminal (5) and inputs a term related to the product to be searched, a list of corresponding home pages is displayed on the user terminal (5). Is displayed. When the user (U) clicks on the desired homepage name from the homepage list, the user accesses the server (here, affiliate server (2)) where the homepage clicked by the link function exists, and the homepage for product introduction is the user. It is displayed on the terminal (5). Alternatively, the user terminal (5) may directly access the affiliate server (2), and the product introduction home page may be displayed on the user terminal (5). When the user clicks on the desired product on the product introduction homepage, the merchant server (1) is accessed by the link function, and the merchant server (1) finally purchases the product. The merchant will pay a product introduction fee to the affiliate. In FIG. 1, white arrows indicate access paths to the user (U) to each server, and black arrows indicate data exchange.

  Hereinafter, the merchant server (1), the affiliate server (2), and the homepage automatic creation support device (3) will be specifically described.

  When accessed from the user terminal (5), the merchant server (1) displays information on the product on the user terminal (5). For example, products and services are divided into broad categories such as fashion, gourmet, interior, personal computers / home appliances / AV, diet / health, sports / outdoors, and so on. In the case of fashion, it is divided into men's and men's clothing, ladies' and women's clothing, Japanese clothes, casual, ...), and in some cases it is further divided into subcategories, and the product list screen is configured for each category is doing.

  As shown in FIG. 3, the product list screen generally includes photos, product names, and prices. When the user (U) clicks on the product part in his / her terminal (5), as shown in FIG. 4, a product detail screen consisting of an enlarged photograph of the product and detailed explanation is displayed. Be able to. In the present embodiment, it is assumed that the user terminal (5) does not directly access the merchant server (1) but accesses via the affiliate server (2).

  When accessed from the user terminal (5), the affiliate server (2) transmits a homepage for product introduction as shown in FIG. 5 to the user terminal (5) via the network for display. As will be described later, the home page includes a list of products made up of a large number of products in the central portion. When the user clicks on the product part, the user terminal (5) is linked to the merchant server by link information of the product part. (1) is accessed and the product detail screen is displayed on the user terminal (5) as shown in FIG.

  As shown in FIG. 2, the homepage automatic creation support apparatus (3) includes a control unit (30) for comprehensively controlling each unit and a data fetching unit (31) for fetching product list data in the merchant server (1). A data processing unit (32) for processing the product list data captured by the data capturing unit (31), and a new product list based on the product list data processed by the data processing unit (32). A homepage creation section (33) for creating a posted homepage, and a homepage created by the homepage creation section (33) is transmitted to the affiliate server (2) and uploaded, and the homepage update is automatically notified to the PING server. And a communication unit (34). In addition, (35) is an input unit such as a keyboard or a mouse, (36) is a display unit such as a liquid crystal display, and (37) is a storage unit that stores information about the created home page.

  In this embodiment, the homepage automatic creation support apparatus (3) uses a general-purpose computer, but it may be a dedicated computer such as a server computer. The control unit (30), the data capture unit (31), the data processing unit (32), and the homepage creation unit (33) comprise a central processing unit (CPU) and are stored in a ROM (Read Only Memory) or a hard disk. Run the program. In addition, the product introduction management program stored in the storage medium is read by the device (3), or the program transmitted from the information terminal device via the network is read by the device (3). 3) can execute the program. Examples of the storage medium include a magneto-optical disk, a digital video disk, a compact disk, and a floppy (registered trademark) disk.

  The data fetching unit (31) fetches product list data in the merchant server (1) as described above. The product list data in the merchant server (1) is, for example, an HTML source of a page on which a photo of a product in a certain category, a product name, a price, a rate, a shop name, and the like are posted. The identification tag of S) is included.

  This identification tag identifies the affiliate manager (S) who introduces the product in the merchant server (1). When importing the product list data, if the URL where the product list data desired to be acquired is input on the input screen as shown in FIG. 6, the data capturing unit (31) stores the product list data in the merchant server (1). Is supposed to be imported. On this input screen, in addition to the acquisition URL field for entering the URL, type (type of each affiliate source), person in charge, posting interval (interval for automatic update), main title (title of homepage) , Post title (subtitle on homepage), MAIN KEYWORD (keyword to meta tag on homepage), keyword (supplementary keyword), folder name, number of manual link page acquisition times (how many product data to collect), There are fields for entering the number of link page acquisition times during looping (how many product data pages are taken during automatic operation (update)), analysis file (where analysis results are entered), and style (template style). Each is provided.

  The data processing section (32) processes the product list data of a certain category captured by the data capturing section (31) as described above. For example, in order to extract the product name from the product list data, a process of deleting photos, prices, and other unnecessary information other than the product name is performed. In the present embodiment, only the product name is extracted, but it is also possible to include a photo, price, and other information. However, in order to list as many products as possible on one home page, it is preferable to extract only the product names.

  The homepage creation unit (33) creates a homepage on which a new product list is posted based on the product list data processed by the data processing unit (32) as described above. For example, as shown in FIG. 5, this home page has a site name and a product category heading displayed at the top, and a new product list is posted in the center. This product list is obtained by extracting only product names from the product list in the merchant server (1), and each product name is associated with link information.

  Note that the homepage creation unit (33) may create a homepage on which a new product list is posted by taking in product list data processed for a template prepared in advance. According to this, it is possible to create a homepage for product introduction used for affiliates more easily and reliably. Moreover, it is preferable that a homepage creation part (33) creates a homepage for every product category. According to this, a homepage for product introduction used for affiliates can be easily and reliably created for each product category. The home page is preferably created in the XML format in order to automatically notify the PING server of the home page update, but may be created in other formats such as the HTML format.

  The link information is information for the user terminal (5) to connect from the affiliate server (2) to the merchant server (1), and generally starts with the URL of the merchant server (1) and ends with the affiliate manager (S). The identification tag is added. As a result, when the user clicks a product part on the homepage, the user terminal (5) accesses the merchant server (1) from the affiliate server (2) (link function), and receives a product detail screen from the merchant server (1). And display.

  At this time, the merchant server (1) generates an identifier based on the link information and transmits it to the user terminal (5). The identifier is stored in a file named “cookie” on the user terminal (5). Thereafter, when the user terminal (5) communicates with the merchant server (1), the user terminal (5) adds an identifier to information transmitted to the merchant server (1). Therefore, the merchant server (1) can set a logical connection relationship for exchanging data with the user terminal (5). As a result, the affiliate server (2) through which the data exchange between the merchant server (1) and the user terminal (5) is performed can be specified. As described above, in the present embodiment, the session set to identify the affiliate server (2) through which the data exchange between the merchant server (1) and the user terminal (5) is performed. Was done using identifiers. However, it is sufficient that the link information is transmitted once from the user terminal (5) to the merchant server (1), and if the subsequent data transfer can be correlated, the identifier used for setting the session is linked. There is no need to be based on information.

  The communication unit (34) performs various data communications, and also has a function as a transmission unit that transmits the home page created by the home page creation unit as described above to the affiliate server (2) and uploads it. The home page uploaded to the affiliate server (2) is displayed on the user terminal (5) that has accessed the affiliate server (2) and is viewed by each user. Further, the communication unit (34) has a function of automatically notifying the PING server of homepage update.

  Next, the operation of the homepage automatic creation support apparatus (3) will be described. In the following description and drawings, “step” is abbreviated as “S”.

  First, the affiliate manager (S) inputs and executes the URL where the product list data to be acquired exists and other necessary information on the input screen shown in FIG. 6 displayed on the homepage automatic creation support device (3). Then, the data fetch unit (31) fetches the product list data in the merchant server (1) (S1).

  And the said data process part (32) processes the goods list data of a certain category taken in by the data take-in part (31) (S2). For example, in order to extract the product name from the product list data, a process of deleting photos, prices, and other unnecessary information other than the product name is performed.

  The homepage creation unit (33) creates a homepage on which a new product list is posted based on the product list data processed by the data processing unit (32) (S3). For example, as shown in FIG. 5, this home page has a site name and a product category heading displayed at the top, and a new product list is posted in the center. This product list is obtained by extracting only product names from the product list in the merchant server (1), and each product name is associated with link information.

  The communication unit (34) performs various data communications, and transmits the homepage created by the homepage creation unit as described above to the affiliate server (2) and uploads it (S4).

  In this way, after importing product list data in a batch and deleting unnecessary data, the data is processed, and a homepage on which a new product list is posted based on the processed product list data is automatically created. Therefore, it is possible to easily and surely create a product introduction homepage used for affiliates, and it is possible to greatly reduce the time and labor for creating the homepage. For example, FIG. 7 is a table that counts the number of users for one month (April) when (A) a homepage is created using this system and (B) a homepage is created using a conventional method. FIG. 8 is a diagram showing a graph of the table. In (A), it takes about 15 minutes to create one home page, and one person creates it for 8 hours. In (B), it takes about one hour to create one homepage, and it shows a case where seven homepages are created per day and one hour is spent for advertising. As shown in FIG. 7 and FIG. 8, when using this system (A) compared to the conventional method (B), it is possible to create a larger number of homepages, so that the number of users is considerably larger. Recognize. For this reason, many homepages for product introductions used for affiliates can be created in a short time, and so many users purchase products on the merchant server via affiliate servers with these homepages. Affiliate managers can earn more product referral fees.

  In the present embodiment, unnecessary data is deleted from the product list data when creating a homepage, but predetermined data may be taken in separately from that. For example, a banner advertisement corresponding to a product category can be taken in.

  Moreover, although the homepage automatic creation support apparatus (system) (3) is separated from the affiliate server (2), the function may be incorporated in the affiliate server.

  The homepage automatic creation support apparatus (system) (3) is configured by a single computer, but may be configured by a plurality of computers.

  A merchant server on which a plurality of products of an advertiser are posted, and an affiliate server that introduces a plurality of products on behalf of the merchant server. The user's information terminal device is posted on the merchant server via the affiliate server. The present invention is applicable to affiliates in which product introduction fees are paid from the merchant server side to the affiliate server side when the product is purchased.

It is the schematic which shows the whole structure of the affiliate concerning one Embodiment of this invention. It is a block diagram which shows the function of a homepage automatic creation assistance apparatus. It is a figure which shows the goods list screen in a merchant server. It is a figure which shows a goods detail screen. It is a figure which shows the homepage created by the homepage automatic creation assistance apparatus. It is a figure which shows the input screen for creating a homepage. It is a figure which shows the table | surface which counted the number of users for one month (April) in the case where a homepage is created using this system and the case where a homepage is created by a conventional method. It is a figure which shows what formed the table | surface of FIG. 7 into the graph.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 ... Merchant server 2 ... Affiliate server 3 ... Homepage automatic creation assistance apparatus 4 ... Search engine server 5 ... User terminal

Claims (7)

A merchant server on which a plurality of products of an advertiser are posted, and an affiliate server that introduces a plurality of products on behalf of the merchant server, and the user's information terminal device is posted on the merchant server via the affiliate server. A homepage automatic creation support system used for affiliates in which product introduction fees are paid from the merchant server side to the affiliate server side when the product is purchased,
Connected to the merchant server and the affiliate server in a communicable state via a network;
Data fetching means for fetching product list data in the merchant server;
Data processing means for processing product list data by deleting unnecessary information so as to leave at least a product name in the product list data captured by the data capturing means;
Homepage creation means for automatically creating a homepage on which a new product list is posted based on the product list data processed by the data processing means;
An affiliate homepage automatic creation support system, comprising: a transmission unit that transmits the homepage created by the homepage creation unit to the affiliate server and uploads the homepage.   The affiliate homepage automatic creation support system according to claim 1, wherein the homepage creation means creates a homepage on which a new product list is posted by taking in product list data processed for a template prepared in advance. .   The affiliate homepage automatic creation support system according to claim 1 or 2, wherein the homepage creation means creates a homepage for each product category.   4. The affiliate homepage automatic creation support system according to claim 3, wherein the homepage creation means takes in a banner advertisement corresponding to a product category into the homepage. A merchant server on which a plurality of products of an advertiser are posted, and an affiliate server that introduces a plurality of products on behalf of the merchant server, and the user's information terminal device is posted on the merchant server via the affiliate server. A homepage automatic creation support method used for affiliates in which product introduction fees are paid from the merchant server side to the affiliate server side when the product is purchased,
A computer is connected to the merchant server and the affiliate server in a communicable state via a network,
Capturing product list data in the merchant server by data capturing means;
Processing the product list data by deleting unnecessary information so as to leave at least the product name in the product list data captured by the data capturing unit by the data processing unit;
Automatically creating a homepage on which a new product list is posted based on the product list data processed by the data processing means by the homepage creation means;
A method for supporting automatic creation of an affiliate homepage, comprising: a step of transmitting and uploading the homepage created by the homepage creation means to the affiliate server. Computer
Data fetching means for fetching product list data in the merchant server;
Data processing means for processing product list data by deleting unnecessary information so as to leave at least a product name in the product list data captured by the data capturing means;
Homepage creation means for automatically creating a homepage on which a new product list is posted based on the product list data processed by the data processing means;
A program for causing a homepage created by the homepage creation means to function as a sending means for sending to the affiliate server and uploading it. Computer
Data fetching means for fetching product list data in the merchant server;
Data processing means for processing product list data by deleting unnecessary information so as to leave at least a product name in the product list data captured by the data capturing means;
Homepage creation means for automatically creating a homepage on which a new product list is posted based on the product list data processed by the data processing means;
A recording medium on which a program for causing a homepage created by the homepage creation means to function as transmission means for transmitting to the affiliate server and uploading the homepage is recorded.