JP2006013626A - Advertisement distribution system in telephone set network - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement distribution system not relating to limited particular enterprises, providing a high advertisement effect and capable of providing a lower call charge by returning advertisement rate. <P>SOLUTION: In an advertisement distribution system, telephone sets 2 used by customers utilizing multipurpose prepaid cards and a service providing center including an advertisement distribution means for transmitting advertisements selected among a plurality of enterprises' advertisements to the telephone sets are connected via a network. The service providing center includes: a customers' personal information database (DB) 18; a business partner information DB 19 for advertisement information or the like; a sound source / moving picture DB 21; and a subscriber information DB 20 for storing card numbers, call units, and validity or the like of the multipurpose prepaid cards; a subscriber authentication means 16 for searching and collating the subscriber information DB to extract call units and validity on the basis of an input card number; and a service control server 12 for searching and selecting advertisement information from the business partner information DB on the basis of the customers' personal information DB 18 when being authenticated and controlling distribution of the advertisement by means of sound or moving picture selected during standby of speech connection. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to an advertisement distribution system that uses a general-purpose prepaid card to interpolate a company advertisement during a customer's call, and in particular, an advertisement in a telephone network in which a company advertisement is sent by voice or video while waiting for connection. It relates to a distribution system.

2. Description of the Related Art Conventionally, a prepaid mobile phone system that performs communication by using a scratch prepaid card or the like and previously registering a telephone number written on the card is known.
As an example of such a prepaid mobile phone, for example, an “advertisement communication method and mobile communication system in a mobile communication system” disclosed in Patent Document 1 can be cited.

  FIG. 3 is a diagram showing a configuration example of an advertisement communication method and a mobile communication system in a conventional mobile communication system. A mobile communication network 100 includes a mobile device (cell phone, etc.) 102 and an operator network (free dial system, etc.). 101, a plurality of mobile devices 102, a voice device 103, a Web (Web) server 104, and a card service control device 106 (exchange) are connected to the operator network 101 or mobile communication. Connected via the network 100, a communication carrier is a system that selects voice or image advertisements provided from a plurality of companies and distributes them to predetermined customers.

  For the operation procedure, referring to the communication sequence of FIG. 4, the customer accesses the voice device 103 using the mobile device 102. The voice device 103 transmits voice data that prompts input of a card number and a telephone number (S201). The mobile device 102 inputs the card number and transmits it to the voice device 103, and requests communication using the prepaid frequency (S202). The scratch (prepaid) card in this case is a card that is sold to a customer or distributed by advertisement, and the card number includes a company ID, a frequency number, an expiration date, and the like. The voice device 103 transmits the received data to the card service control device 106 (S203). The card service control device 106 checks the authenticity of the card with reference to a scratch card DB (database, hereinafter abbreviated as “DB”) 107 (S204), and prepaid the card corresponding to the frequency number in the received card number. The frequency and expiration date are extracted (S205). The card service control device 106 transmits the company ID in the received card number to the voice device 103, and requests distribution of the voice advertisement of the company (S206). The voice device 103 selects the voice corresponding to the company ID from the voice data for advertisement stored in advance in the storage device (S207), and distributes it to the mobile device 102 (S208).

Next, when a call is made from the mobile device 102 to another mobile device, the card service control device 106 connects and monitors the mobile device 102 and the destination mobile device via the carrier network 101, and connects to the communication line. In the middle, the advertisement distribution of the voice corresponding to the previous company ID is periodically performed to both the mobile device 102 and the counterpart mobile device.
When the call of the mobile device 102 ends, the card service control device 106 calculates a call charge and updates the frequency management DB 108 (S211).
The update contents in this case are as follows. First, the card service control device 106 performs a collation of a scratch (prepaid) card purchased (or received an advertisement distribution) by a customer of the mobile device 102 with reference to the DB as in steps S204 and S205, The prepaid frequency / expiration date written on the card number and the company ID representing the advertising company name written on the card are checked and verified, and a corporate advertisement corresponding to the company ID is sent to the mobile device 102. The voice is distributed, and the premium frequency converted into the advertisement distribution time is calculated, and the customer's prepaid card frequency is added / updated as a charge.
When a customer makes a phone call using the mobile device 102, a company advertisement corresponding to the company ID is periodically circulated even during a call. Therefore, when the call ends, the normal call charge is subtracted from the frequency DB. At the same time, the frequency corresponding to the time of the corporate advertisement is also added to update the frequency in the frequency DB.

JP 2002-329133 A (FIGS. 1 and 2)

However, in the prior art of Patent Document 1, a prepaid card used by a customer can be used only for a mobile device such as a mobile phone, and a scratch associated with a specific company by a company ID included in the card number. Since it is a card, there is the annoyance that a company advertisement corresponding to the company ID described on the card must be received for a long time while waiting for a normal call connection or during a call. There was a problem of being a distribution system.
In addition, since the advertisement content inserted and distributed is limited to the advertisement of the advertising company described in the card in advance, the advertisement distribution of the content that the customer wants to listen to every call is always provided. There was a problem that it was not always.
In addition, if the customer accesses the Web server by the browser function, the advertisement can be received by the image via the Web server. However, a Web operation different from the call procedure is necessary and the operation procedure is complicated. There was a problem.

  Therefore, the present invention uses a general-purpose prepaid card that is not limited to a specific company and is not limited to a mobile phone, and performs advertisement distribution only during a connection waiting time. There is no interpolating advertisement that disturbs the call during the call, the normal call sequence is kept as it is, and the customer is not required to pay special attention to the advertisement delivery. Provide a call charge reduction service through a return service, and select a CM that contains information that is optimal for the customer, providing an advertisement distribution service that is highly useful for the customer and highly effective for the advertiser. In addition, an object is to provide an advertisement distribution system for a telephone network that can provide an advertisement service using a video other than a voice advertisement by an image telephone or the like. It is set to.

  To achieve the above object, the invention according to claim 1 stores various types of telephones used by customers using general-purpose prepaid cards, at least a control device for controlling communication by the telephones, and advertisements of a plurality of companies. And an advertisement distribution system having an advertisement distribution means for transmitting an advertisement selected from the advertisement to the telephone set via a network, wherein the service provider center includes the customer A personal information database for storing personal information, a partner information database for storing advertising information of each company that is an advertiser, a subscriber information database for storing the card number and frequency / expiration date of the general-purpose prepaid card, A sound source / moving image database for storing the advertisement information as audio or moving image information; When the card number is input by telephone, the subscriber information database is searched, the subscriber information is verified, the subscriber authentication means for extracting the frequency and expiration date of the general-purpose prepaid card, and the general-purpose prepaid card is authenticated In the case, after prompting the customer to input a destination number, advertisement information selection means for searching and selecting an advertisement category from the partner information database based on the personal information stored in the personal information database The advertisement information distribution means for retrieving and distributing the advertisement content selected while waiting for a call connection with the other party from the sound source / moving image database is provided.

Further, the invention described in claim 2 is characterized in that the telephone used by the customer is any one of a normal PSTN telephone, a mobile phone, a TV telephone type image telephone, or an Internet telephone.
The invention described in claim 3 is characterized in that the call charge charged to the customer is reduced at a predetermined interest rate by uniformly reducing the advertisement charge of the entire distributed corporate advertisement. .
According to a fourth aspect of the present invention, the advertisement information selecting means refers to the personal information database, and the personal information including the age, sex, occupation, address or hobby of the customer in order to improve the advertising effect. Is selected from the partner information database.

Further, in the invention described in claim 5, the advertisement information distribution means directly displays the distribution of the moving image based on a predetermined image transmission method in the case of an image telephone, and in the case of a telephone of another type, It is characterized by delivering a moving image by an e-mail function.
The invention described in claim 6 is characterized in that the customer telephone has means for rejecting the advertisement distribution.
The invention according to claim 7 is characterized in that the customer can purchase a ROM-type automatic connection device instead of the general-purpose prepaid card and use the mobile phone.

  According to the present invention, by deploying a general-purpose telephone card service, a wide range of services common to various types of telephones can be received, and the distribution time of advertisements provided to customers is the waiting time for connection. Since it is done in the middle, the customer is not annoyed, and the advertisement of the content that the customer wants to listen to is selected and provided, so the advertising company can expect highly effective delivery, and finally In other words, the customer can obtain a call charge reduction service through the advertisement charge reduction service.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.
FIG. 1 is a configuration diagram of an advertisement distribution system for a telephone network according to the present invention.
FIG. 2 is a diagram showing a communication sequence of the advertisement distribution system shown in FIG.
In FIG. 1, reference numeral 1 denotes a service provider center, for example, a computer system that performs line management such as toll-free by a contract with a carrier, and provides a telephone service by advertisement distribution to a customer who is a purchaser of a general-purpose prepaid card. Is a business entity that operates. Hereinafter, abbreviated as center.

  Reference numeral 2 denotes a calling side telephone, and a customer who has purchased a card or a ROM (in the case of a mobile phone, an automatic connection type ROM mounted on the telephone can also be used) etc. accesses the center 1 using the calling side telephone. To do. Examples of the calling side telephone include a normal telephone, a mobile phone, a PHS telephone, an IMT-2000 image telephone, an IP telephone, and the like. Reference numeral 3 denotes a network, which is a network of each telephone, and includes a PSTN (Public Switched Telephone Network), a mobile telephone network, an image telephone network, an Internet network, and the like. Reference numeral 4 denotes a partner to be called by the calling side telephone 2, that is, a receiving side telephone. The telephone network is configured as described above.

  In the center 1, 5 is an inbound connection means on the input side from the network 3, and corresponds to, for example, access from the calling side telephone 2. Reference numeral 6 denotes an outbound exchange means for connecting and outputting to the network 3, which corresponds to, for example, an exchange function for the incoming side telephone, and both constitute an exchange function in the center 1. In the inbound connection means 5, reference numeral 7 denotes a telephone / image network connection unit which manages connection with the PSTN, the mobile telephone network, and the image telephone network. An Internet network connection unit 8 manages connection to the Internet by a Web server and a mail server described later.

  In the outbound exchange means 6, 9 is a telephone / image network exchange unit, and 10 is an Internet exchange unit. Reference numeral 11 denotes service control means that constitutes a control unit as an aggregate of various servers. A service control server 12 performs overall management of communication sequence processing of the telephone network. Reference numeral 13 denotes a billing server which operates a card frequency / balance, call charge calculation and billing service. Reference numeral 14 denotes an ARS server, which manages a call connection procedure, an advertisement delivery voice, and an automatic response system using images. A web server 15 manages the customer's web access including mail server processing. Reference numeral 16 denotes a subscriber authentication control server, which is subscriber information (card number, frequency, expiration date) and personal information (age, gender, occupation, (Including address or hobby) registration to each DB, card number authentication procedure by DB information verification for access from customers, etc. are managed.

A storage unit 17 corresponds to a database server. Reference numeral 18 denotes a personal information DB of a customer who has purchased a general-purpose prepaid card, which stores card or ROM information and customer personal information. Reference numeral 19 denotes an affiliated company information DB, which stores company advertisement information, advertisement history information, and the like of advertisement providing companies. Reference numeral 20 denotes a subscriber information DB which stores, for example, the card number, frequency, expiration date, balance information, etc. of the general-purpose prepaid card in time series. A sound source / moving image database 21 stores advertisement data, that is, audio data in the PCM format, moving image data for video phones in the MPEG4 format, and moving image data by moving image software for the browser function. ing.
The advertisement information selection means referred to in the claims collects and processes required information from the storage means 17 including the personal information DB 18, the partner information DB 19, the subscriber information DB 20, and the sound source / video DB 21 as the DB. It comprises a service control server 12 and a subscriber authentication control server 16 as processing engines.
The advertisement information distribution means includes a service control server 12, an ARS server 14, and a Web server 15 as an engine part that obtains and processes required information from the sound source / video DB 21.

Next, the operation of the above configuration will be described with reference to FIGS.
When a customer purchases a general-purpose prepaid card in advance, the subscriber information including card number, frequency and expiration date, and personal information including age, gender, occupation, address or hobby are registered (contract procedure with service provider) It is assumed that a part of the procedure has been performed. In this registration procedure, for example, a PPS (name assigned to the center 1), which is the center 1, is accessed from a normal telephone by a toll-free number with an appropriate number (S1).

  When the customer calls the center 1 (PPS) from the calling side telephone 2 of FIG. 1 (S1 in FIG. 2), the service control means 11 of the center 1 (in FIG. 2) through the inbound connection means 5 of the center 1 through the network 3. ("S2" in FIG. 2). The service control means 11 searches the subscriber information DB 20 through the subscriber authentication control server 16 and confirms that the card number is a regular registration card (S3). After confirming and completing the card number authentication procedure (S4), the voice response from the sound source DB 21 is sent to the customer via the ARS server 14 and "Please press the other party's phone number" is voiced (S6). ).

  When the telephone number of the other party to whom the customer calls is entered (S7), “How many more usages are left?” Is notified (S8), and the customer's information is retrieved from the personal information DB 18 using the CTI function or the like. Personal information is acquired and recorded, and optimal advertisement information is searched from the partner information DB 19 based on the contents of the personal information, selected and extracted (S5). Subsequently, the voice data of the advertisement information (CM) is acquired from the sound source / movie DB 21 and the voice advertisement is transmitted through the ARS server 14 while the customer 2 is connected to the partner 4 (S9). . If the calling side telephone 2 is an image telephone, a moving image with sound can be distributed. If the customer wishes to distribute a moving image when it is not an image telephone, the moving image is transferred via the Web server 15. The customer can also reject such advertisement delivery. For example, the advertisement distribution can be rejected by sending a rejection signal “00” or the like to the center 1.

  Subsequently, a call is made to the called party number (S10). When connected, voice (or video) advertisement transmission is interrupted (S11), and a call between the customer's caller side telephone 2 and the destination caller's telephone 4 is realized (S12). When the call ends (S13), a call disconnect request is made (S14), and the connection is released (S15). Next, the accounting server 13 calculates various call charges such as frequency subtraction after a call, updates the frequency in the card DB, and performs accounting processing. When charging, the advertising fee from the partner may be reduced uniformly at a constant rate. In addition, the distribution of each advertising information of each partner may be accumulated and recorded, and the return ratio may be changed according to the distribution performance.

It is a block diagram of the advertisement distribution system of the telephone network of the present invention. It is a figure which shows the communication sequence of the advertisement delivery system shown in FIG. It is a block diagram of the conventional advertisement delivery system. It is a figure which shows the communication sequence of the conventional advertisement delivery system.

Explanation of symbols

1 Service Provider Center (Center)
DESCRIPTION OF SYMBOLS 2 Originating side telephone 3 Network 4 Incoming side telephone 5 Inbound connection means 6 Outbound exchange means 7 Telephone / image network connection part 8 Internet network connection part 9 Telephone / image network exchange part 10 Internet exchange part 11 Service control means 12 Service control server 13 Billing server 14 ARS server 15 Web server 16 Subscriber authentication control server 17 Storage means 18 Personal information DB
19 Partner information DB
20 Subscriber information DB
21 Sound source / Movie DB

Claims (7)

  Advertisement distribution for storing various types of telephones used by customers using general-purpose prepaid cards, at least a control device for controlling communication by the telephones, and advertisements of a plurality of companies, and transmitting advertisements selected from the advertisements to the telephones A service provider center having a means connected to each other via a network, wherein the service provider center includes a personal information database storing personal information of the customer, and an advertiser. Partner information database for storing corporate advertising information, subscriber information database for storing the card number and frequency / expiration date of the general-purpose prepaid card, and a sound source / video database for storing the advertising information as audio or video information And when the customer inputs a card number by telephone, the subscriber Information database is searched, subscriber information is verified, and the frequency and expiration date of the general purpose prepaid card are extracted, and when the general purpose prepaid card is authenticated, stored in the personal information database Advertising information selection means for searching and selecting an advertisement category from the partner information database based on personal information, and after prompting the customer to enter a destination number, while waiting for a call connection with the destination An advertisement distribution system for a telephone network, comprising advertisement information distribution means for searching and distributing selected advertisement contents from the sound source / video database.   2. The telephone network advertisement distribution system according to claim 1, wherein the telephone used by the customer is any one of a normal PSTN telephone, a mobile telephone, a TV telephone image telephone, or an Internet telephone.   3. The telephone network according to claim 1, wherein the call charge charged to the customer is reduced at a predetermined rate by uniformly reducing the advertisement charge of the entire corporate advertisement to be distributed. Ad delivery system.   The advertising information selection means refers to the personal information database and selects an optimal advertising category for the personal information including the age, sex, occupation, address or hobby of the customer in order to improve advertising effectiveness. The advertisement distribution system for a telephone network according to claim 1, wherein the advertisement distribution system is selected from an information database.   The advertisement information distribution means directly displays moving image distribution based on a predetermined image transmission method in the case of an image telephone, and distributes the moving image by a Web or e-mail function in the case of another type of telephone. The advertisement distribution system for a telephone network according to claim 1.   2. The advertisement distribution system for a telephone network according to claim 1, wherein the customer-side telephone has means for rejecting the advertisement distribution.   3. The advertisement distribution system for a telephone network according to claim 2, wherein the customer can purchase a ROM-type automatic connection device instead of the general-purpose prepaid card and use the mobile phone.

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