JP2006004004A - Catalog display program and electronic catalog - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To place an order for merchandise without any mistake by a simple operation, and to promote the sales of merchandise. <P>SOLUTION: In a catalog display program, the display device 28 of a mobile communication terminal 21 is made to display merchandise information being information related to the merchandise. In this catalog display program, the mobile communication terminal is made to function as a means for making the display device display the merchandise information, and for making the display device display a communication display(for example, URL) being display for prompting the communication to the provider of the merchandise together with the merchandise information, a means for detecting that the operation button of the mobile communication terminal has been operated while the communication display is displayed by the display device, and a means for transmitting merchandise specification information(for example, merchandise number) being information to specify the merchandise related to the display through a communication line when the detection means detects the operation of the operation button. An electronic catalog 11 whose memory card 11a stores the program and the merchandise information and the merchandise specification information is also disclosed. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a catalog display program and an electronic catalog, and more particularly to a technology for performing mail order using a mobile communication terminal such as a mobile phone and a memory card.

  Mail order sales have the advantage of saving operating expenses such as store equipment and staff costs, and having a wide range of markets through advertising activities by the media. Widely used. In recent years, various products have been provided through online shopping using personal computers and the Internet.

  By the way, such mail-order sales are not completely complete in terms of convenience or simplicity, and are not necessarily sufficient.

  This is because in television shopping and catalog shopping, TV broadcasts and catalogs are viewed, and orders are placed by telephone, fax, letter, etc. In order to identify the products related to the order, in general, each product type is assigned to each product. Product number (or product symbol) is used. This product number is easy to computer and can provide products accurately and quickly. However, the product number increases as the number of products handled increases with the variety of products such as product type, size, color, and package quantity. The number of digits will increase.

  For this reason, the purchaser of the product must notify the product provider of the number of digits with a very large number of mistakes. May be required.

  Also, in TV shopping, it is necessary to define the product during the program, make a note of the phone number, and change the product number. It is easy to perform these operations within a limited short time when the product is introduced. is not. In addition, catalog shopping is expensive to send catalogs, and catalogs with good paper quality that can appeal products with abundant photos are heavy and difficult to handle.

  On the other hand, in online shopping using the Internet, it is also possible to specify a product simply by clicking the product image. However, it takes time and effort to set up a personal computer and access the site, and it is difficult to easily view and purchase products anytime and anywhere.

  Therefore, an object of the present invention is to make it possible to definitely order a product by a simpler operation and to promote the sale of the product.

  In order to achieve the object and solve the problem, a first catalog display program according to the present invention is a program for displaying product information, which is information about a product, on a display device of a mobile communication terminal, and the program includes: Means for causing the mobile communication terminal to display the product information on the display device, and to display a contact display on the display device, together with the product information, for prompting contact with a provider of the product; The means for detecting that the operation button of the mobile communication terminal is operated while the contact display is displayed on the display device, and the display when the operation means detects the operation of the operation button. The product specifying information, which is information for specifying the product, is made to function as a means for transmitting through a communication line.

  The catalog display program according to the present invention displays product information on a display device (for example, a liquid crystal display) of a mobile communication terminal having a communication function such as a mobile phone or a PDA. A display prompting the user to contact is displayed on the display device.

  The product information (information about the product) refers to information indicating the type and content of the product, and includes, for example, a product image (still image or moving image or both), text (sentence) describing the product, and the like. On the other hand, the contact display (display for prompting contact with the product provider) is specifically a URL (Uniform Resource Locator / for example, for accessing the server of the product provider) related to the product provider. Address information, etc.), telephone numbers, messages, appropriate characters, symbols, pictures or drawings.

  Then, when the operation button of the mobile communication terminal is operated while such a contact display is displayed on the display device, the button operation is detected, and the product displayed on the display device at that time is specified. Information (product identification information) to be transmitted is transmitted from the mobile communication terminal through the communication line. The product specifying information is not particularly limited as long as the product displayed on the display device can be specified. For example, it may be a number or symbol assigned for each product type.

  Accordingly, the purchaser of the product can quickly identify the product without an error and input the product number, the product symbol, etc., and notify the product provider.

  In the present invention, an estimate of the product may be returned to the mobile communication terminal. For example, when an electronic catalog of an automobile is configured according to the present invention, an estimate for the vehicle type specified by the product specifying information is sent from the server of the seller to the mobile communication terminal to which the product specifying information is transmitted via the communication network. Can be sent.

  The products according to the present invention are not limited to tangible articles such as bags, clothes, shoes, clothing, accessories, cosmetics, books, CDs, DVDs, etc., but are intangibles such as games and videos (videos). Image, still image), music, movies, animation, various services (hotels accommodation, concerts, sports, various events, transportation such as air tickets and trains) and intangible products such as reservations .

  A second catalog display program according to the present invention is a program for displaying merchandise information, which is information relating to merchandise, on a display device of a mobile communication terminal, and the program displays the merchandise information on the mobile communication terminal. Means for displaying on the display device a contact display which is a display for prompting contact with a provider of the product together with the product information, while the display is displayed on the display device. And a means for detecting that the operation button of the mobile communication terminal has been operated, and a means for dialing a predetermined telephone number when the detection means detects the operation of the operation button. is there.

  In the second program of the present invention, similar to the first program, product information is displayed on the display device of the mobile communication terminal, and at the same time, a contact display is displayed and button operation is detected. When an operation is detected, a predetermined telephone number is dialed. This “predetermined telephone number” can be, for example, the telephone number of the product provider.

  According to such a second program, it is possible to make a phone call and contact the product provider easily and without any trouble, such as taking notes of a telephone number or pressing a dial button.

  In the second program, product specifying information (information for specifying a product / for example, a product number or a product symbol) may be displayed on the display device together with the product information. The customer notes the product identification information displayed together with the product, for example, and when he / she makes a call, he / she selects it easily and accurately by reading the product identification information to the operator or the voice response system (voice guide). I can inform you of the goods.

  In the first program, the contact display (display for prompting contact with the product provider) is to use the URL or the URL to contact the product provider through a network (such as the Internet) connection service that can be used by the mobile communication terminal device. It is desirable to use messages (for example, “Access to XXX site”, “Connect”, “Purchase this product”, etc.). This is because the customer can be made aware that the product provider can be contacted immediately via the Internet or the like. On the other hand, in the second program, since the product provider is contacted through a dial call (phone), the contact display is a phone number or a message (for example, “XX (company name)” “Dial” “This product “Purchase” etc.) is preferable. This makes it possible for the customer to recognize that the product provider can be called immediately.

  The electronic catalog according to the present invention is a memory card in which product information that is information about products, product specification information that is information for specifying products, and any one of the catalog display programs is stored in a memory card.

  Even if a personal computer and the Internet are used, or a mobile communication terminal is used, in the conventional mail order, it is necessary to search and browse products while connected to the Internet. For this reason, the connection cost is increased, and there are cases in which it is not possible to quickly search and browse products depending on the communication speed and the congestion status of access to the server. On the other hand, according to the electronic catalog of the present invention, since product information is stored in the memory card, there is no need to connect to a network when selecting a product, the memory card is inserted into the mobile communication terminal, Product search and product browsing can be performed at high speed without depending on the communication speed or the like. Also, such electronic catalogs stored on memory cards are small and light and are very easy to carry.

  Further, the catalog display program may be added with a keyword search function that enables a product search by keyword. According to such a configuration, a desired product can be found more quickly. For example, when searching for a spring white shoulder bag from a certain manufacturer, enter keywords such as “XX (maker name)”, “bag”, “shoulder”, “white”, “spring” By performing a search, it becomes possible to immediately find the product.

  The catalog display program included in the electronic catalog may be installed from the memory card to the mobile communication terminal.

  In the electronic catalog, a sheet-like member may be attached to at least one of the front and back surfaces of the memory card, and information related to the mail-order sales may be written on the sheet-like member.

  According to such an electronic catalog, for example, even when a large number of memory cards are possessed, it is easy to see at a glance that the memory card is an electronic catalog, and it is possible for a customer to browse the electronic catalog. Can be urged.

  Further, a two-dimensional code (for example, QR code) obtained by encoding information related to the mail order may be arranged on the sheet-like member.

  In recent years, a mobile communication terminal (for example, a camera-equipped mobile phone) that can read a two-dimensional code by photographing with an attached camera has been provided. According to the catalog configuration described above, by reading the two-dimensional code with such a terminal, it is possible to more easily display the mail order usage method on the screen (display device) and explain it to the customer.

  Furthermore, in the electronic catalog, when the direction in which the memory card is inserted into the memory card slot of the mobile communication terminal is the front and the direction in which the memory card is pulled out is the rear, the sheet-like member has a width dimension of approximately the memory. Having a length that is not more than the width of the card and that protrudes further rearward from the rear edge of the memory card and protrudes outward from the slot when the memory card is mounted in the memory card slot. There is a case.

  If the sheet-like member has such a configuration, the memory card can be easily inserted into and removed from the memory card slot of the mobile communication terminal by grasping the portion of the sheet-like member protruding from the rear edge of the memory card. In addition, by writing various images, characters, etc. on the sheet-like member protruding from the memory card slot, the user of the mobile communication terminal is aware that he / she is doing mail-order sales. It is also possible to make an impression by showing surrounding people images, characters and the like arranged on the member.

  The mail order server according to the present invention is capable of receiving the product specifying information transmitted from the mobile communication terminal by the first catalog display program.

  The server includes a transmission / reception unit that transmits and receives data, a product price storage unit that stores product price information in association with the product specification information, and the transmission / reception unit receives the product specification information. There may be provided an estimate processing unit that reads information on the price of the product specified by the product specifying information from the product price storage unit and transmits the information to the mobile communication terminal via the transmission / reception unit.

  According to the present invention, it is possible to definitely order a product by a simpler operation and promote the sales of the product.

  Other objects, features and advantages of the present invention will become apparent from the following description of embodiments of the present invention.

  FIG. 1 shows a mail order system using an electronic catalog according to an embodiment of the present invention. As shown in the figure, the electronic catalog 11 according to the present embodiment stores a catalog display program 13 and a product database 14 in a storage unit 12 in a memory card 11a. The catalog display program 13 is stored in a mobile phone 21. Used after being installed. In the present embodiment, the mobile phone 21 is used as a mobile communication terminal. The mobile communication terminal referred to in the present invention includes various types of terminal devices (for example, PDAs and mobile personal computers) having a communication function in addition to the mobile phone. ) Is included.

  The memory card 11a may be various types of memory cards incorporating the flash memory 12 and the controller (control unit) 15. For example, SD memory card (SD memory card), Mini SD card (Mini SD), Memory Stick (Memory Stick / trademark), Memory Stick Duo (Memory Stick Duo / trademark), Compact Flash (Compact Flash / trademark), SmartMedia (Smart) Media / trademark, a multimedia card, etc. can be used as a memory card.

  In the product database 14, as image data of various products, product image data and text data (product information) describing the product, product number (or product symbol) data specifying the product, URL for performing the contact display (Or a telephone number or a predetermined message) is stored, and voice data such as music, sound effects, and product explanation voices is further stored. As image data, either a still image or a moving image or both of them can be stored. The format of the image data is not particularly limited. Still image data can be in, for example, BMP, JPEG, etc., and moving image data can be in, for example, MPEG or other formats.

  The catalog display program 13 stored in the memory card 11 a is transmitted to the mobile phone 21 through the memory card slot of the mobile phone 21 and stored in the storage unit 23 of the mobile phone 21. The storage unit 23 is configured by a non-volatile memory. Once the catalog display program is installed, the storage unit 23 can be used to refer to the product database 14 immediately thereafter.

  In FIG. 1, a state in which the catalog display program is installed in a mobile phone is shown as a functional block diagram. That is, the mobile phone 21 in which the catalog display program is installed has a catalog display processing unit 22 that performs various processes such as catalog display on the liquid crystal display 28 (display device) and transmission of product specifying information, and a URL on the display 28. And the like (contact display), a URL display unit 24, a button operation detection unit 25 that detects the operation of the operation button 29 of the mobile phone 21, and a desired database based on keywords from the product database 14 in the memory card 11a. And a keyword search unit 26 for searching for information. Further, the cellular phone 21 has a transmission / reception unit 27 that transmits and receives data and audio signals through the speaker and headphone output terminal 30 and the public communication network 41 and performs dial processing.

  The catalog display processing unit 22 reads the catalog display program 13 stored in the storage unit 12 of the electronic catalog 11 (memory card 11a) and stores it in the storage unit 23. On the other hand, when browsing the electronic catalog 11, the catalog display processing unit 22 searches for a product from the product database 14 in the memory card 11 a via the keyword search unit 26. The retrieved product data (image data, text data, audio data, URL data, etc.) is transmitted from the product database 14 to the catalog display processing unit 22, and based on the product data, the catalog display processing unit 22 An image, explanatory text, and the like are displayed on the display 28, and an audio signal generated based on the audio data in the product data is output to the speaker or the headphone terminal 30. Thus, the customer can enjoy shopping while watching the image of the product while listening to music and voice.

  Here, in the present embodiment, the catalog display processing unit 22 displays the URL 51 as a product image (FIG. 2) as a display prompting the product provider to access the server 42 via the URL display unit 24 as shown in FIG. Then, an image of the product is not shown) and is displayed on the display 28. By displaying the URL 51 together with the product image in this way, it is possible to impress the customer that the seller of the product can be accessed immediately, and to effectively promote connection and product purchase. The display position of the URL 51 is preferably approximately the center of the screen as shown in the drawing from the viewpoint of impression to the customer.

  When the product image is a still image, the URL display 51 displays the URL for a predetermined screen (image). On the other hand, in the case of a moving image, the screen may be managed for each frame, and for example, a URL may be displayed for a predetermined number of consecutive frames.

  The URL can be displayed while the product image is displayed. However, the URL can be displayed only for a certain period of time (for example, after a certain period of time has elapsed since the product image display started, For example, intermittent display). Furthermore, instead of the URL, various messages (for example, “access to XXX site”, “connect”, “purchase this product”, etc.) can be displayed.

  On the other hand, the button operation detection unit 25 detects whether or not the operation button 29 is operated during the display of the URL. When the button operation detection unit 25 detects the button operation, the catalog display processing unit 22 based on the detection detects the product specifying information (for example, product number data) related to the product displayed on the display 28 at the time of the detection. To the dealer server 42 via the public communication network. The button related to the operation detected by the button operation detection unit 25 is not particularly limited. For example, a center button of a mobile phone (a so-called “decision button” or “center key” / see reference numeral 29 in FIG. 5). ) Is preferable in terms of operability.

  In addition, when the product specifying information is received, the seller server can return an estimate of the product to the mobile phone. That is, FIG. 3 shows an example of the configuration of a dealer server. This server 42 associates data price information with product specification information with a transmission / reception unit 45 that transmits and receives data via the communication line 41. A stored product price database 47 and an estimate processing unit 46 that searches for the price of the product and transmits it as an estimate are provided.

  When the transmission / reception unit 45 receives the product specifying information, the estimation processing unit 46 searches the product price database 47 and obtains the price of the product corresponding to the product specifying information from the product price database 47. Then, the product price information is transmitted as an estimate to the mobile phone 21 via the transmission / reception unit 45 and the communication line 41. According to such a configuration, for example, when an electronic catalog of an automobile is configured according to the present invention, an estimate can be obtained immediately for the vehicle type specified by the product specifying information, which is highly convenient for the customer. Become.

  In another embodiment of the present invention, when the button operation detection unit 25 detects a button operation, the catalog display processing unit 22 is connected to a public communication network (public telephone network) via a transmission / reception unit 27. It is also possible to configure to dial the telephone 43. In this case, instead of the URL display 51, the catalog display processing unit 22 displays the telephone number or message of the seller (for example, “XXX (company name)”, “dial”, “purchase this product”, etc.) on the display 28. To display. In this case, the product identification information is not transmitted because of a dial call, but the transmission / reception unit 27 may separately transmit the product identification information to the seller server 42 by data communication.

  FIG. 4 shows the procedure of the catalog display process in this embodiment. As shown in the figure, when the electronic catalog 11 (memory card 11a) according to this embodiment is inserted into the memory card slot of the mobile phone 21 (step S301), the catalog display program 13 in the electronic catalog 11 is transferred to the mobile phone 21. And the display program 13 is installed in the mobile phone 21 (step S302).

  The catalog display program is activated (step S303), and a product search is performed (step S304). When a product is selected, an image of the product is reproduced (step S305), and at the same time, the URL display 51 as shown in FIG. 2 is performed (step S306).

  Here, when the operation button 29 is pressed (step S307), a confirmation message for confirming whether or not the connection is possible is displayed on the display 28 by the catalog display processing unit 22 (step S308), and then the server 42 of the seller. (Step S309) and product number data is transmitted (Step S310). Thereafter, settlement processing (not shown) of the product is performed. On the other hand, when the button operation is not performed (step S307), after the image display of the product is finished, the product search screen is displayed again (step S304).

  In addition, the display method and order of product information, presence / absence of a search function, and the like may be various in the present invention, and are not particularly limited. For example, a method may be used in which only the products searched and selected by the keyword search unit 26 are displayed, or various products such as all products, product categories (for example, “bag”, “shoes”, etc.), brands, stores, etc. It is also possible to use a method of sequentially displaying all products in the product set from the viewpoint. Further, in the present embodiment, product information can be obtained from the product database 14 in the memory card, but more detailed information about each product is obtained from the dealer's server 42 via the network 41. You may do it.

  FIG. 5 shows an external configuration of the electronic catalog according to the present embodiment. As shown in the figure, the electronic catalog 11 has a sheet label 61 (sheet-like member) attached to the surface of the housing of the memory card 11a. The sheet label 61 is formed of paper, synthetic paper, a resin film, or the like, and has a rectangular planar shape. Various descriptions 65 such as notations and explanations, pictures, drawings, marks, etc. relating to the mail order can be printed on the front surface (or both the back and front and back surfaces) of the sheet label 61. Alternatively, the two-dimensional code 66 may be printed on the sheet label 61, and the two-dimensional code 66 may include the mail order guidance and explanation in a coded form. The memory card 11a stores a catalog display program and a product database as described above.

  The width W of the seat label 61 is such that the insertion of the memory card into the memory card slot of the cellular phone is not interrupted, and the memory card 11a can be easily inserted into and removed from the memory card slot by holding the seat label 61. The width of the housing of the memory card 11a is substantially the same. On the other hand, the length L of the sheet label 61 is longer than the length of the memory card 11a, and the casing end (memory card) opposite to the casing end (memory card front end) where the connection terminals 71 are formed. The sheet label 61 is protruded rearward from the rear end by substantially the length of the memory card (hereinafter, the protruding portion 61a of the sheet label is referred to as “label protruding portion”). The thickness of the sheet label 61 is set to a size that does not hinder the insertion of the memory card 11a into the memory card slot.

  Therefore, as shown in FIG. 6, when the memory card is inserted into the memory card slot, the label protruding portion 61a jumps out of the mobile phone 21. The electronic catalog 11 (memory card 11a) of the present embodiment can be easily pulled out from the slot by grasping the protruding label protruding portion 61a. In addition, the operation is similarly facilitated when inserting. Furthermore, by describing various drawings, characters, etc. on the label protruding portion 61a, the user of the mobile phone 21 is aware that the mail-order sales are being performed, and the surrounding people are impressed with the mail-order sales service. It can also be attached.

  FIG. 7 shows another external configuration example of the electronic catalog according to the present embodiment. In the example shown in FIG. 5, the label sheet 61 is arranged on one side of the memory card 11a. In this example, the label sheets 62 and 63 are arranged on both sides of the memory card 11a. Similarly, each of the label sheets 62 and 63 has label protrusions 62a and 63a protruding from the memory card 11a, and the label protrusions 62a and 63a are pasted back to back as shown in FIG. 7B. Combined. According to such a label structure, since the strength of the label protruding portion is improved, even when the electronic catalog 11 is frequently inserted into and removed from the memory card slot, this can be performed more reliably. . Further, similarly to the label sheet 61, various descriptions 65 and two-dimensional codes 66 can be arranged on the surfaces of the label sheets 62 and 63.

  The electronic catalog of the present embodiment can be distributed, for example, at stores, streets, various events, or provided by mail. At this time, the electronic catalog is attached to a booklet or mount and provided. You can also FIG. 8 shows such an example. In the illustrated example, the electronic catalog 11 is affixed to a spread-like mount 75. Various descriptive descriptions 65 and 67 and product images 68 can be printed on the mount 75. Further, a two-dimensional code 66 in which detailed product information is coded may be arranged.

  According to the electronic catalog of this embodiment, a customer can select a product without error by a simple operation of simply viewing a product image on a mobile phone and pressing a button. On the other hand, the merchandise provider can immediately identify the merchandise desired by the customer by obtaining merchandise identification data (such as a merchandise number).

  Although the embodiments (and examples) of the present invention have been described above, the present invention is not limited to these embodiments, and various modifications can be made within the scope of the claims. It is clear to the contractor.

  For example, the catalog display program stored in the memory card has been described as software that is downloaded to the mobile communication terminal and used. However, the catalog display program is stored in the memory card so that the above functions can be performed by the mobile communication terminal. It is also possible to do. Further, URL data may be used as the product identification information instead of the product number or the product symbol. This is because if a different URL is set for each product type and a web page is prepared for each product type, the product can be specified by accessing the web page.

It is a figure showing a mail order system using an electronic catalog concerning one embodiment of the present invention. It is a figure which shows the display screen of the mobile telephone by the electronic catalog of the said embodiment. It is a block diagram which shows an example of the dealer server in the said mail order system. It is a flowchart which shows the process by the electronic catalog of the said embodiment. It is a figure which shows the external appearance structure of the electronic catalog which concerns on the said embodiment, (a) shows the surface side of a memory card, (b) shows a side surface side, (c) shows a back surface side, respectively. It is a figure which shows the state which mounted | wore the mobile telephone with the electronic catalog of the said embodiment. It is a figure which shows another external appearance structural example of the electronic catalog which concerns on the said embodiment, (a) shows the surface side of a memory card, (b) shows a side surface side, (c) shows a back surface side, respectively. It is a figure which shows the example which has arranged the electronic catalog of the said embodiment on the mount.

Explanation of symbols

11 Electronic Catalog 11a Memory Card 12 Storage Unit (Flash Memory)
13 catalog display program 14 product database 15 controller 21 mobile phone 22 catalog display processing unit 23 storage unit 24 URL display unit 25 button operation detection unit 26 keyword search unit 27 transmission / reception unit 28 display 29 operation button (decision button or center key)
30 Speaker / Headphone Terminal 41 Public Communication Network 42 Seller Server 43 Seller Phone 45 Transmitter / Receiver 46 Estimate Processor 47 Product Price Database 51 URL Display (Contact Display)
61, 62, 63 Sheet label 61a, 62a, 63a Label protrusion 65, 67 Various descriptions 66 Two-dimensional code 68 Image 71 Connection terminal 75 Mount

Claims (13)

A program for displaying product information on a product on a display device of a mobile communication terminal,
The program
The mobile communication terminal;
Means for causing the display device to display a contact display that is a display for prompting contact with a provider of the product, together with the product information being displayed on the display device;
Means for detecting that the operation button of the mobile communication terminal has been operated while the contact display is displayed on the display device, and the display when the detecting means detects the operation of the operation button. Means for transmitting product specifying information, which is information for specifying a product related to the communication line,
Catalog display program characterized in that it functions as The catalog display program according to claim 1, wherein the contact display is a URL or a message. The catalog display program according to claim 1 or 2, wherein the product identification information is a number or a symbol assigned to each product type. A program for displaying product information on a product on a display device of a mobile communication terminal,
The program
The mobile communication terminal;
Means for causing the display device to display a contact display that is a display for prompting contact with a provider of the product, together with the product information being displayed on the display device;
Means for detecting that the operation button of the mobile communication terminal has been operated while the contact display is being displayed on the display device; and when the means for detecting detects the operation of the operation button, Means to dial a given telephone number,
Catalog display program characterized in that it functions as The catalog display program according to claim 4, wherein the contact display is a telephone number or a message. Product information that is information about the product,
Product identification information that is information for identifying the product,
The catalog display program according to any one of claims 1 to 5,
Is an electronic catalog characterized by storing it in a memory card. The electronic catalog according to claim 6, wherein the catalog display program is installed from the memory card to the mobile communication terminal. The electronic catalog according to claim 6 or 7, wherein the product information includes an image of the product. Affixing a sheet-like member on at least one of the front and back surfaces of the memory card,
The electronic catalog according to any one of claims 6 to 8, wherein information related to the mail order is described on the sheet-like member. The electronic catalog according to claim 9, wherein a two-dimensional code obtained by encoding information related to the mail order is arranged on the sheet-like member. When the direction in which the memory card is inserted into the memory card slot of the mobile communication terminal is the front and the direction in which the memory card is pulled out is the rear,
The sheet-like member is
A length that is substantially equal to or less than the width of the memory card and that protrudes further outward from the rear edge of the memory card and protrudes outward from the slot when the memory card is installed in the memory card slot. The electronic catalog according to claim 9, wherein the electronic catalog has a size.   A mail order server capable of receiving product specifying information transmitted from a mobile communication terminal by the catalog display program according to any one of claims 1 to 3. A transmission / reception unit for transmitting / receiving data; and
A product price storage unit storing information on the price of the product in association with the product specifying information;
When the transmission / reception unit receives the product identification information, information on the price of the product specified by the product identification information is read from the product price storage unit and transmitted to the mobile communication terminal via the transmission / reception unit. A quote processing unit;
The mail order server according to claim 12, comprising:

Images