JP2006085438A - Direct mail transmission service method and transmission service system for multi-line subscribers - Google Patents

Abstract

The present invention relates to a direct mail (DM) transmission service method to a subscriber of a multi-line contract of a mobile phone carrier, and a plurality of conditions that the information provider desires without the mobile phone carrier disclosing personal information. The purpose is to send DM to the subscriber of the line contract.
A distribution service for a DM that satisfies a distribution condition specified by a multi-line contract for handling a plurality of subscribers having a specific relationship as a group, subscriber information for each line, a mail address, and a subscriber, for a cellular phone carrier. Distribution conditions for receiving messages, search for each distribution condition in response to a search request specifying a condition from a content provider (CP), hold the result, notify the CP, and send a mail from CP If there is, confirmation of DM delivery is inquired to the subscriber of each group, and if confirmation of delivery permission is obtained, the contents of the transmission request from the CP are sent to that subscriber.
[Selection] Figure 1

Description

  The present invention provides a multi-line contract for providing a service for transmitting direct mail (hereinafter referred to as DM) without disclosing user information based on information of a multi-line contract subscriber held by a mobile phone carrier (telecommunications company). The present invention relates to a direct mail transmission service method and a transmission service system for a subscriber.

  Conventionally, information providing services such as notifications and advertisements have been provided to e-mail subscribers, and customer personal information across a number of distribution ordering organizations that hold customer databases storing various information about each user There is a distribution mediation technology that distributes direct mail (DM) including information such as advertisements and questionnaires that are of interest to subscribers to related subscribers through the intervention of a distribution mediation service device (Patent Document 1). reference). The delivery mediation service method is shown in FIG. 11 as an example of the prior art. In the figure, 80 is a distribution mediation service device, 81 is a Web server, 82 is an individual ID (name, address, etc.) of each user, except for an anonymous ID, a database to which the user belongs, gender, age, region, interest An integrated anonymous database storing fields, 83 is a distribution ordering organization computer, 84 is a customer database of a plurality of distribution ordering organizations A, B and C, 85 is an email address of each customer in each customer database 84, etc. It is a mail server to keep. In the customer database 84 of each distribution ordering organization, customer IDs corresponding to anonymous IDs, e-mail addresses, names, genders, ages, regions, interests, etc. are registered. The anonymous ID is given by the distribution mediation service device 80 so as to centrally manage customer records across a large number of distribution ordering organizations, and the correspondence table between the anonymous ID and the customer ID is provided to the distribution mediation service device 80. Created and related to each other.

  An electronic mail (DM or concept mail) including an advertisement, a questionnaire, etc. (DM) or a specific attribute (target specific information) is designated as a target person from the distribution ordering institution computer 83 and ordered to the distribution mediation service device 80. The Web server 81 of the distribution mediation service device 80 searches the integrated anonymous database 82 based on the target identification information, classifies the matching anonymous personal information for each distribution ordering organization, lists the distribution destination anonymous ID, For each distribution ordering organization, the distribution destination anonymous ID and an e-mail such as an advertisement or a questionnaire ordered by the distribution ordering organization are transmitted. Receiving this, each distribution order organization acquires a mail address using the customer database 84 held by the company, and distributes the e-mail.

In addition to this, communication nodes connected to multiple subscriber terminals and providers (service companies that provide various types of information) can be used to check subscriber personal information, subscriber preferences, and whether customer information can be referenced. When subscriber information is provided as profile data, and provider data such as condition data and advertisements is received from the provider, the profile data is searched based on the condition data, and a subscriber that matches the condition data is selected and selected. A technique for delivering provider data to a subscriber terminal of a subscriber is also known (see Patent Document 2).
JP 2002-175432 A JP 2002-74182 A

  In recent years, mobile phone users have made multiple line contracts (hereinafter simply referred to as multiple line contracts) as a group to multiple subscribers who have relationships such as parents and children and couples. Services such as discounting call charges have been provided. It is desirable that subscribers who have such a multi-line contract can select whether or not to receive direct mail regarding the desired items (such as the parent selecting in the case of a parent-child relationship). In the technologies (Patent Document 1 and Patent Document 2), the information providing service for mobile phone users is limited to individual subscribers (one user), and the information providing service is also in line with individuals. It did not correspond to the user of the line contractor.

  Also, the advertisement provider wants to carry out advertisements including families, such as direct mail for general families, as well as personal advertisements using mobile phones. I could not know the subject.

  In addition, we wanted to make use of various personal information that mobile phone carriers (communications companies) can obtain, but such personal information could not be easily disclosed and used for services.

  Furthermore, a user of a subscriber who has a multi-line contract cannot select permission / rejection of collective reception for all parent / child lines for an advertisement mail.

  In addition, if personal information that can be obtained by a mobile phone carrier is leaked, there is a risk that it will be misused.

  In the present invention, a mobile phone carrier having a subscriber's personal information is searched for a subject who satisfies the conditions desired by the information provider without revealing the personal information for subscribers of a multi-line contract of a mobile phone, and the DM is obtained. It is an object of the present invention to provide a direct mail transmission service method and a transmission service system for a subscriber of a multi-line contract to be transmitted.

  FIG. 1 is a diagram showing a principle configuration of the present invention. In the figure, 1a is a service system provided on the mobile phone carrier side for processing services including a direct mail service to a plurality of line subscribers, 10 is a control unit, 10a is a means for registering multiple line contracts, and 10b is a direct unit. Mail service registration means, 10c is a condition retrieval means, 10d is a mail delivery confirmation means, 10e is a mail delivery means, and 10f is a billing processing means. 11 is a database server including 11a to 11d, 11a is a group profile that stores group-related information for each group that has a multi-line contract, and 11b is subscriber (subscriber) information (phone number, mail address) for each line. , Address, name, age, etc.) subscriber profile, 11c is a distribution condition storing direct mail distribution conditions (genre to be notified by direct mail, parent transmission permission information, billing information, etc.) by group A profile 11d is a search result holding unit. 2 is a core network that connects lines of a plurality of mobile phones by an exchange, 3 is a mobile phone, 4 is a wide area communication network that is constituted by a telephone line, a dedicated line, etc. and connects to a mobile phone carrier service system 1a and a content provider described later. (WAN: Wide Area Network), 5 is a content provider (CP) that provides information to a mobile phone or the like.

  When a mobile phone subscriber makes a usage contract with a mobile phone carrier in advance, a multi-line contract that provides services such as discounting the call charge for multiple subscribers who have a specific relationship such as parents and children Then, the group profile 11a is created by grouping the subscriber information of the plurality of lines into one group by the registration means 10a for the plurality of line contracts of the service system 1a of the cellular phone carrier, and each subscriber (parent, child) And other information) is stored in the subscriber profile 11b. Next, if a subscriber (whose parent is the main body) of a group with multiple lines contracts accepts direct mail for the group, and if the delivery conditions (genre, etc.) to receive notification are specified, direct The contents are stored in the distribution condition profile 11c by the processing of the mail service registration means 10b.

  If you want to send direct mail with specific contents from a content provider 5 that wants to distribute direct mail to multiple line subscribers who satisfy specific distribution conditions, send a distribution request specifying the distribution conditions via the wide area network 4 When the condition search means 10c searches the distribution condition profile 11c and detects a group satisfying the condition, information on a plurality of line subscribers belonging to the group is extracted from the subscriber profile 11b. The search result information (including the identification number and the subscriber list) of each searched group is stored in the search result holding unit 11d, and the content provider 5 indicates that there is a group (and the number of groups) that satisfies the condition as the search result. Notify When it is desired to distribute the direct mail by looking at the result from the content provider 5, a distribution request including the search result and the content of the mail is transmitted to the service system 1a of the mobile phone carrier. Upon receiving this, the mail delivery confirmation means 10d of the control unit 10 retrieves the subscriber information of the corresponding group from the search result holding unit 11d, and confirms the mail delivery including the title or genre of the direct mail in the parent subscriber address ( When a message for permitting delivery or delivery refusal) is transmitted and a confirmation result indicating permission from the other party is received, the mail delivery means 10e is driven and the search result stored in the search result holding unit 11d Direct mail requested by the content provider is sent to the subscribers of multiple lines in each group.

  In addition, when sending a mail delivery confirmation message to a parent subscriber of a multi-line subscriber, an inquiry may be included as to whether direct mail billing is borne by the direct mail recipient or the content provider. If the receiving side (subscriber) is allowed to bear, after the direct mail distribution is executed, the charging processing means 10f charges the parent or child subscriber of the corresponding group (billing details record) If the subscriber refuses to bear the burden, the content provider is charged after mail delivery.

  In addition, as distribution conditions, various information can be searched as personal information of multiple line subscribers, and the data held by the mobile phone carrier is searched inside the mobile phone carrier system, and the group obtained by the search Personal information itself such as name and e-mail address is not known to the content provider.

  According to the present invention, it is possible to widely provide advertisements and various kinds of information to a plurality of subscribers of a mobile phone. In addition, personal information is not leaked to the outside, and the information providing service can be provided to users of a plurality of line contracts while maintaining security.

  In addition, since it is possible to select whether or not to receive e-mails such as advertisements, it does not become a junk e-mail. Furthermore, it is possible to provide useful services to mobile phone subscribers by effectively using various information held by the mobile phone carrier.

  FIG. 2 shows a system configuration of a network in which the present invention is implemented. In the figure, 1 is a LAN network for mobile phone carrier management, 1a is a service system including 10 to 13 (corresponding to 1a in FIG. 1), 10 is a control unit, 11 is each profile 11a to 11 shown in FIG. 11c and a database server including the search result holding unit 11d, 12 is a WWW server that performs Internet access processing, and 13 is a mail server that performs mail transmission / reception processing. Further, 1b in the network 1 is a subscriber information management server, 1c is a mail address management server, 1d is a detail center for storing billing information (call information), and 1e is a firewall (FW) provided at the boundary with an external network. ). 2 to 5 are the same as the respective parts having the same numbers in FIG. 1, 2 is a core network of a mobile phone carrier for switching connection to a large number of mobile phones, 3 is a mobile phone, 4 is a wide area communication network (WAN) , 50 is a network on the content provider (CP) side, 5 is a content provider, and 5a is a firewall (FW). Reference numeral 6 denotes a DMZ (Demilitarized Zone). A zone surrounded by a firewall (FW) has a function to protect against unauthorized access from the Internet and to prevent the spread of damage to the internal network 1. . Reference numeral 6a denotes a DMZ6 WWW server.

  FIG. 3 shows an operation sequence of service registration, where each reference numeral in the figure is the same as each part of the same reference numeral in FIG. 2, 3-A is a parent subscriber A, 3-B is a child subscriber B, 1a is a service system, 1b is a subscriber information management server, and 1c is a mail address management server.

  FIG. 3 shows an example of a multi-line contract in which subscriber A can receive a call charge discount for a plurality of lines having a family relationship in which subscriber A is a parent and subscriber B is a child of subscriber A. The following operation sequences shown in FIGS. 5 to 8 also show examples for subscribers having a parent / child relationship.

  When subscriber A applies for a multi-line contract with a mobile phone carrier ((1) in FIG. 3), the subscriber information management server 1b uses the group identification number (ID) and subscriber information (subscriber) A's address, name, age, mobile phone number, etc.) are registered (S1). The subscription application from the subscriber is performed by accessing the service registration function provided by the cellular phone carrier from the cellular phone of the subscriber A, or operating a terminal device (not shown) at the sales office of the cellular phone carrier. Can be performed. At this time, the subscriber information management server 1b registers the information of the address account (referred to as A) assigned to the mobile phone in the mail address management server 1c (S2). Thereafter, when the subscriber B who is a child of the subscriber A applies for a multi-line contract ((2) in FIG. 3), the subscriber information management server 1b has a multi-line contract with the subscriber A (parent-child relationship) Subscriber A's group identification number) and subscriber information (subscriber B's address, name, age, mobile phone number, etc.) are registered (S3), and the subscriber B is registered in the mail address management server 1c. The information of the address account assigned to is registered (S4).

  After that, the mobile phone carrier has a direct mail (DM) service contract for receiving a direct mail (DM) including various notices (advertising etc.) that specify the conditions from the subscriber A (parent). When applying for the provided service registration function ((3) in FIG. 3), the subscriber information of the subscriber A in the subscriber information management server 1b is updated (S5 in FIG. 3). The subscriber information management server 1b notifies the service system 1a that the subscriber information has been changed by a direct mail (DM) service contract ((4)). Thereby, the service system 1a registers each information from the subscriber information management server 1b in the database server 11 (S6). That is, group information of a plurality of line contracts is stored in the group profile 11a, information on each subscriber constituting the group is stored in the subscriber profile 11b, and direct mail distribution conditions are registered in the distribution condition profile 11c. A specific example is shown in FIG.

  Next, the service system 1a inquires the mail address management server 1c about the mail address of the subscriber of the registered mobile phone number ((5) in FIG. 3). In response to this inquiry, the mail address management server 1c retrieves address information from the mobile phone numbers of the subscribers A and B, and the mail address management server 1c makes a direct mail (DM) service contract for the mobile phone numbers A and B. Registration is performed (S7), and the retrieved mail address is notified to the service system 1a ((6) in FIG. 3). When the notification of the mail address is received, the subscriber profile is updated by adding the mail addresses for the subscribers A and B (S8 in FIG. 3). In this way, a multi-line contract and a direct mail (DM) service contract are registered.

  FIG. 4 is a specific example of each profile. The group profile 11a includes “group ID”, “service contract name (or identification number)”, “representative (parent) contractor number (CN)”, “number of sub-contractors”, “children” Contractor number (CN) ”. This group profile is created for each parent (by group ID), considering multiple contracts of the parent, and setting the service name (or identification number) associated with this group, which service is used Make it explicit.

  In addition, the contractor profile 11b includes information on “contractor number (CN)”, “email address”, “address (area information)”, “age”, “gender”, and “others” as constituent elements. , Create for each child. Furthermore, the distribution condition profile 11c includes “group ID”, “parent transmission permission information” (information on whether or not parent permission is required when sending direct mail to a child, or parent permission. Information), “Notification item (genre)”, “Billing information” (represents either charging to the subscriber by sending direct mail or charging to the content provider), “child” There are “number of contractors”, “child contractor number (CN)”, and “notification flag”. This distribution condition profile is created for each group (a group and a distribution condition are a pair), and the parent considers the possibility of multiple group registration, and associates the distribution condition with a group ID. The parent transmission permission information is set by the confirmation result (OK or NG) from the parent in response to the transmission confirmation notification sent from the content provider to the parent during direct mail (DM) transmission described later ((5) in FIG. 8). Is done.

  FIG. 5 shows an operation sequence for canceling the service, and 3-B, 3-A, 1a, 1b, and 1c in FIG. 5 are the same as those of the same reference numerals in FIG. When canceling the service, if the direct mail (DM) service contract cancellation is notified from the subscriber A of the parent of the multi-line subscriber ((1) in FIG. 5), the subscriber information of the LAN network 1 for management of the mobile phone carrier When the subscriber information is changed in the management server 1b (S1 in FIG. 5) and the subscriber information is notified to the service system 1a ((2) in FIG. 5), the group profile (11a in FIG. 1), the contract The registration of each profile of the user profile (11b in FIG. 2) and the distribution condition profile (11c in FIG. 2) is canceled (S2 in FIG. 5). Subsequently, when the DM service registration cancellation is notified to the e-mail address management server 1c ((3) in FIG. 5), the e-mail address management server 1c uses the DM service corresponding to the subscriber numbers (CN) of A and B. The contract is canceled (S3 in FIG. 5).

  FIG. 6 shows an operation sequence for changing the mail address. The reference numerals in the figure are the same as those of the same reference numerals in FIGS. When the mail address change is notified from the parent subscriber A ((1) in FIG. 6), the information of the address account A is updated with the mail address notified in the mail address management server 1c (S1 in FIG. 6). The change notification is notified to the service system 1a ((2) in FIG. 6). This notification is not notified if the subscriber does not have a direct mail (DM) service contract (the service contract is determined using the information registered in S7 of FIG. 3 at the time of registration). The service system 1a inquires the mail address management server 1c about the contents of the received mail address change ((3) in FIG. 6), and searches the address information of the subscriber A using the CN as a key in the mail address management server 1c (FIG. 6). S3), the service system 1a is notified of the obtained changed mail address ((4) in FIG. 6), and thereby the contractor profile (11b in FIG. 1) is updated (S2 in FIG. 6). Thereafter, when the mail address change is notified from the child subscriber B ((4) in FIG. 6), steps S4 to S6 similar to steps S1 to S3 corresponding to the notification from the parent subscriber A are executed. Is done.

  FIG. 7 shows an operation sequence for changing distribution conditions. Each reference numeral in the figure is the same as each part having the same reference numeral in FIGS. When the distribution condition change is notified from the parent subscriber A ((1) in FIG. 7), the distribution condition profile is updated in the service system 1a (S1 in FIG. 7).

  FIG. 8 shows an operation sequence of direct mail delivery. In the figure, 3-B is a child subscriber B, 3-A is a parent subscriber A, 1a is a service system, 5 is a content provider (CP), and 1d is a detail center for storing billing information in the network 1. is there.

  A search condition (specify genre, age, address, etc.) is designated from the content provider (CP) 5 and sent to the service system 1a ((1) in FIG. 8). The service system 1a that has received this condition search request searches the subscriber profile 11b and the distribution condition profile 11c for a subscriber that matches the conditions (S1 in FIG. 8). Subsequently, the result obtained by the search is stored in the search result holding unit 11d (FIG. 2) together with the search result ID, the number of groups, each group ID, and the like (S2 in FIG. 8).

  FIG. 9 shows a configuration example of the search result database. The constituent elements are a search result ID, the number of search result groups, a data creation time, and each group ID satisfying the distribution condition. The effectiveness of this search result is examined on a daily basis. Check if it is within the retention period from this date of creation, information that is outside the retention period will be deleted, and if it is within the validity period from the email transmission time, Deleted.

  Next, when the search result including the search result ID and the number of groups is notified to the content provider 5 ((2) in FIG. 8), the content provider 5 evaluates the search result information. The result ID, transmission contents (mail contents), and billing type are specified, and a mail delivery request is sent to the service system 1a ((3) in FIG. 8). Here, the billing type is a type for identifying whether the billing is on the calling side (content provider side) or the billing on the receiving side (burden on the parent subscriber side).

  Upon receiving this, the service system 1a searches the search result database in S2 from the search result ID and acquires the mail address of the subscriber (parent) (S3 in FIG. 8). A mail delivery confirmation message is transmitted to the mail address (obtained by referring to the contractor profile) of the parent subscriber A corresponding to each group ID ((4) in FIG. 8).

  The content of this message is that if you want to send a direct mail to a child in the case of a multi-line contract with a parent-child relationship, “XXX (from mail provider or summary) ) Has been accepted for direct mail delivery, but may this be delivered to the child subscriber B? " In the case of confirming the transmission of direct mail to the parent, the message has a content for confirming whether the message can be delivered to the parent.

  When a mail delivery confirmation result is returned from each parent subscriber A in response to the transmission of this mail delivery confirmation message ((5) in FIG. 8), the mail delivery confirmation result is OK (delivery permission) or NG ( (Delivery refusal) is determined, and only in the case of OK, the mail including the transmission contents sent from the content provider is delivered to the child subscriber B corresponding to the confirmed parent ((6) in FIG. 8) ). When this mail distribution is executed, charging processing is performed for the parent subscriber (parent) or content provider in the case of incoming charging corresponding to the setting of the charging type (S4 in FIG. 8). This billing process is added to the billing statement by notifying the billing center 1d (FIG. 2) of billing information.

  Next, FIG. 10 shows an operation sequence for confirming billing information. When the parent subscriber A sends a usage confirmation message to the service system 1a in order to know his / her billing status ((1) in FIG. 10), the service system 1a retrieves billing information for the subscriber A. (S1 in FIG. 10). In this case, the billing information is stored in the detail center 1d (FIG. 2). When the billing information (usage status) of the parent subscriber A is obtained by searching from the service system 1a, the subscriber A is billed. Information is notified by a message ((2) in FIG. 10).

It is a figure which shows the principle structure of this invention. 1 is a system configuration of a network in which the present invention is implemented. It is a figure which shows the operation | movement sequence of service registration. It is a figure which shows the specific example of each profile. It is a figure which shows the operation | movement sequence of service cancellation | release. It is a figure which shows the operation | movement sequence of a mail address change. It is a figure which shows the operation | movement sequence of a delivery condition change. It is a figure which shows the operation | movement sequence of direct mail delivery. It is a figure which shows the structural example of a search result database. It is a figure which shows the operation | movement sequence of charging information confirmation. It is a figure which shows the example of a prior art.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1a Service system 10 Control part 10a Multiple line contract registration means 10b Direct mail service registration means 10c Condition search means 10d Mail delivery confirmation means 10e Mail delivery means 10f Billing processing means 11a Group profile 11b Contractor profile 11c Delivery condition profile 11d Search result Holding unit 2 Core network 3 Mobile phone 4 Wide area communication network (WAN)
5 Content Provider (CP)

Claims (4)

A direct mail transmission service method for a mobile phone carrier multi-line subscriber,
Direct mail distribution service for the mobile phone carrier, information on multiple line contracts that handle a plurality of subscribers having a specific relationship as a group, subscriber information and mail address of each line, and distribution conditions specified by the subscriber The distribution conditions for receiving
When a search request specifying a condition from a content provider that wants to deliver direct mail is received, each distribution condition of each of the multi-line subscribers is searched, and the search result is retained to identify the subscriber to the content provider. Notification of search results excluding information
When there is a mail delivery request including transmission contents from the content provider, the subscriber information of each group of multiple line subscribers included in the search result is obtained, and confirmation of whether or not direct mail delivery is permitted is inquired to each. A direct mail transmission service method for a subscriber to a multi-line contract, characterized in that when a confirmation of mail distribution permission is obtained, the content of a transmission request from the content provider is transmitted as a direct mail. In claim 1,
A search result identification number (ID) is given as search result information obtained by searching each delivery condition of each of the multiple line contract subscribers, and the number of groups of multiple line contracts corresponding to each search result identification number, A direct mail transmission service method for a subscriber to a multi-line contract, wherein each group number and creation time are stored. In claim 1,
A multi-line subscriber who includes charging type information indicating whether the subscriber side or the content provider side bears the charge for direct mail distribution when making an inquiry about whether the direct mail distribution is permitted or not How to send direct mail to A service system for sending direct mail to a subscriber to a multi-line subscriber of a mobile phone carrier,
The service system registers a plurality of line contract information for handling a plurality of subscribers having a specific relationship as a group and registers subscriber information and a mail address for each line,
Direct mail service registration means for registering each subscriber information and mail address of a multi-line contract and contract information of a service that receives direct mail delivery satisfying a delivery condition specified by the subscriber;
A condition search means for searching for each delivery condition of each of the registered multiple line subscribers by a search request specifying a condition from a content provider requesting delivery of direct mail;
When the search result by the search means is notified to the content provider and a mail delivery request is received from the content provider, whether or not mail delivery is permitted to the mail address of one subscriber of each group of the multi-line contract obtained by the search. Email delivery confirmation means to inquire about confirmation,
A delivery service system for direct mail to a multi-line contract subscriber, wherein when the delivery permission is obtained by the mail delivery confirmation means, the contents of the delivery request are transmitted to the multi-line subscriber who obtained the confirmation.

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