JP2006072564A - Marketing survey support device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a marketing research support device for easily collecting information for generating marketing information from many participants.
A selected prize acquisition unit 101 of a marketing research support apparatus 10 acquires an item number for identifying a prize selected by a participant from a plurality of prizes posted in an advertisement, and transmits a quiz question. Unit 103 transmits information representing the quiz problem to fixed telephone 20. When the participant answers all questions to the quiz correctly, the personal information acquisition unit 102 of the marketing research support apparatus 10 acquires personal information about the participant from the fixed telephone 20, and the marketing information generation unit 109 uses the personal information and the item number. Generate marketing information about prizes based on it.
[Selection] Figure 1

Description

  The present invention relates to a marketing research support apparatus that supports collection of marketing information.

  Conventionally, when a consumer purchases a product, it is almost the case that the customer goes to the store and selects the product while listening to the clerk. As described above, conventionally, the process of selecting a product and the process of purchasing the product are integrated. However, in recent years, it is said to be the age of “separation by purchase” in which consumer “selection” and “buy” are separated. That is, a consumer collects information about products in advance and narrows down the products to be purchased to some extent before going to the store. Such a change in style has become particularly noticeable due to the rapid broadbandization of the Internet.

  Under such circumstances, it is very difficult to connect the product to the consumer's purchase only by distributing the product developed by the company at an enormous cost to the market. For this reason, it is necessary for each company to conduct a marketing survey in advance so as not to distribute unsold products in the market. However, it is difficult for each company to collect marketing information from an unspecified number of consumers.

Patent documents 1 to 3 exist as documents in which technical contents related to marketing research are disclosed. In Patent Documents 1 and 2, when participants who are interested in sweepstakes and products published in newspapers and magazines make inquiries to specified phone numbers, personal information can be registered or surveyed. The technical contents to collect marketing information by answering are described. Also, in Patent Document 3, when a participant makes a membership application to a participation type quiz service, personal information is registered, or when a participant answers a questionnaire, a privilege point is added. The technical contents for collecting marketing information are described.
JP 2001-16335 A Japanese Patent Laid-Open No. 10-187320 JP 2001-319013 A

However, if the participant's primary purpose is to participate in sweepstakes or quizzes, he feels it is annoying to answer a questionnaire that is not related to sweepstakes or quizzes, or feels reluctant to enter personal information There is. Accordingly, the participant may feel annoyance and resistance and do not answer the questionnaire, or may stop participating in the sweepstakes or quiz. Therefore, the problem that marketing information cannot be collected from many participants arises.
The present invention has been made in view of the above problems, and an object of the present invention is to provide a marketing research support device that easily collects information for generating marketing information from many participants.

  In order to solve the above-mentioned problem, the invention described in claim 1 is a selected prize acquisition means for acquiring prize identification information for identifying a prize selected by a participant from a plurality of prizes, and the participation Participant possessed by the participant possesses personal information acquisition means for acquiring personal information relating to the participant and information representing a quiz problem for determining whether or not to transfer the prize selected by the participant to the participant A quiz question transmitting means for transmitting to the participant terminal, and an answer correct / incorrect determination for determining whether the participant answer to the quiz question is correct based on information received from the participant terminal and representing the participant answer to the quiz question And a prize identified by the prize identification information acquired by the selected prize acquisition means based on the correctness of the participant answer determined by the answer correctness determination means. A prize transfer permission determination means for determining whether to pass, a prize transfer permission notification means for transmitting information notifying of the transfer determined by the prize transfer permission determination means to the participant terminal, and the selection Marketing research support comprising: marketing information generation means for generating marketing information related to a prize based on the prize identification information acquired by the prize acquisition means and the personal information acquired by the personal information acquisition means Providing equipment.

  According to this configuration, the marketing research support apparatus can register desired prize information and personal information without causing the participant to feel resistance while allowing the participant to enjoy the answer to the quiz problem. For this reason, the marketing research support device can collect prize information and personal information without causing participants to answer a questionnaire, and can easily generate marketing information based on information of many participants.

According to a second aspect of the present invention, in the marketing research support device according to the first aspect, the quiz problem transmitting unit acquires the prize identification information by the selected prize acquisition unit and the personal information acquisition unit Only after obtaining the personal information, the information representing the quiz problem is transmitted.
According to this configuration, the participant can answer the quiz question only when the prize identification information and the personal information are input. Therefore, the marketing research support device can collect the personal information and the prize information desired by the participant, and can generate the marketing information after collecting a large amount of information. In addition, it is possible to collect not only the correct answerer of the quiz problem but also information related to the incorrect answerer of the quiz problem.

According to a third aspect of the present invention, in the marketing research support device according to the first or second aspect, the marketing information includes the number of times the prize identification information is acquired, and a prize identified by the prize identification information. It includes information aggregated for each selected participant and for each attribute of the prize.
According to this configuration, the marketing research support device calculates the number of times the prize identification information has been acquired for each participant who has selected the prize identified by the prize identification information and for each attribute of the prize. Since the information is generated as marketing information, the prize provider can analyze the preference of the participant and the popularity of the prize by using the marketing information.

According to a fourth aspect of the present invention, in the marketing research support device according to any one of the first to third aspects, the marketing information includes participation when one participant selects one prize a plurality of times. Information that is tabulated based on the time interval is included.
According to this configuration, since the marketing research support device generates information aggregated based on the participation time interval when one participant selects one prize a plurality of times as marketing information, the prize provider By using the marketing information, it is possible to distinguish between the degree that the participant simply has a willingness to purchase and the degree that the participant has a strong willingness to purchase.

According to a fifth aspect of the present invention, in the marketing research support apparatus according to any one of the first to fourth aspects, the marketing information includes a participant determined by the answer correctness determination unit for each prize. It is characterized in that information that is tabulated based on whether the answer is correct is included.
According to this configuration, since the marketing research support device generates, as the marketing information, the information aggregated based on the correctness of the participant answer determined by the answer correctness determination unit for each prize, the prize provider By using the marketing information, the quiz problem correct answerer and the incorrect answerer can be distinguished and appropriate marketing activities can be performed.

  According to the present invention, as a part of the game in which the participant answers the quiz question, the participant registers the identification information and personal information of the prize desired by the participant in the marketing research support device. You can register your prize identification information and personal information without feeling resistance. For this reason, the marketing research support device can collect prize information and personal information without allowing participants to answer questionnaires in particular. Marketing information can be easily obtained based on prize information and personal information entered by many participants. Can be generated.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.
[1. Constitution]
FIG. 1 shows a configuration example of a marketing research support system 1 according to an embodiment of the present invention. The marketing research support system 1 includes a marketing research support device 10 owned by a company that operates the system 1, a fixed telephone 20 and personal computers (hereinafter referred to as “PCs”) that are participant terminals installed in the participant's homes. ) 30 and a company server 40 owned by a company that provides prizes. These devices are connected via a communication network such as a fixed telephone network or the Internet. The marketing research support device 10 provides a quiz program to the fixed telephone 20 using an information provision fee collection system such as dial Q2 (registered trademark), card, electronic money, and net bank.
In the figure, one fixed telephone 20, PC 30 and company server 40 are shown, but there are actually a plurality of them.

  Next, the configuration of the marketing research support apparatus 10 will be described. The marketing research support apparatus 10 includes a CPU (Central Processing Unit) that controls the entire apparatus, a storage device that includes a ROM (Read Only Memory), a RAM (Random Access Memory), and a hard disk, and a communication that controls communication via a communication network. An interface, an automatic voice response device, a voice recognition device, and an internal clock are provided.

  Various software is stored in the hard disk. For example, as shown in FIG. 2, the hard disk has a reception management database 11, a member database 12, a prize database 13, a quiz problem database 14, a voice guidance database 15, and questions for quiz questions or for generating marketing information. The application program 16 is stored.

  The reception management database 11 stores information input by participants who participated in the quiz program by looking at advertisements on which prizes are posted. FIG. 3 shows a configuration example of data stored in the reception management database 11. As shown in the figure, in the reception management database 11, “access time” that is the time when an incoming call is received from the fixed telephone 20, “quiz course” that is the name of the participating course of the quiz problem, and the prize selected by the participant "Item number" that identifies the advertisement, "Ad ID number" that identifies the advertisement on which the prize is posted, "Answer" that the participant answered to the quiz question that was presented, and the participant to the quiz problem The “membership number” that is set when all the questions are answered correctly and registered as a member is stored.

The member database 12 stores personal information of participants who participate in the quiz program. FIG. 4 shows a configuration example of data stored in the member database 12. Personal information input from the fixed telephone 20 or the personal computer 30 is registered in the member database 12.
In addition, the prize database 13 manages prizes that are provided (transferred) to the participant when the participant correctly answers all the questions to the quiz problem. In the prize database 13, the latest prize information provided by the company is registered. FIG. 5 shows a configuration example of data stored in the prize database 13. As shown in the figure, the prize database 13 includes an “ID number” for identifying an advertisement on which a prize is posted, an “item number” for identifying a prize, and a “prize name” indicating the name of the prize. “Prize type” indicating the type of prize and “Manufacturer” indicating the name of the company that provided the prize.

The quiz question database 14 stores about 5,000 quiz questions and answers to the quiz questions. In the present embodiment, there are two types of answers, positive (Yes) and incorrect (No).
The voice guidance database 15 stores guidance information that is voice data for outputting voice guidance from the fixed telephone 20.

  The application program 16 is a program for selecting guidance information stored in the voice guidance database 15 according to information received from the fixed telephone 20 and transmitting it to the fixed telephone 20, or received from the fixed telephone 20. Programs for processing signals and voice data by push buttons and storing them in the reception management database 11 and the member database 12, programs for determining the correctness of answers to quiz questions, marketing information and quiz correct answers A program for generating information is included. When the CPU executes these programs, the functional unit of the marketing research support apparatus 10 shown in FIG. 1 is realized. Hereinafter, each functional unit will be described.

The selected prize acquisition unit 101 receives and acquires an item number for identifying the prize selected by the participant from the fixed telephone 20. The selected prize acquisition unit 101 stores the acquired item number in the reception management database 11.
The personal information acquisition unit 102 receives and acquires personal information regarding participants from the fixed telephone 20. The personal information acquisition unit 102 stores the acquired personal information in the member database 12. If the acquired personal information includes voice data indicating a name or an address, the personal information acquisition unit 102 converts the voice data into text data using a voice recognition device, and then the member database 12. To remember.

  The quiz question transmission unit 103 randomly selects information representing a quiz question from the quiz question database 14 according to the course type of the quiz question such as a three-question course or a five-question course and transmits the information to the fixed telephone 20. As a method for selecting a quiz question, in addition to selecting at random, the quiz question may be selected according to the difficulty level of the quiz question, the genre, the sex of the participant, the age, and the like.

The quiz answer acquisition unit 104 receives and acquires information representing the participant answer to the quiz question from the fixed phone 20 when the participant inputs the answer to the quiz question to the fixed phone 20.
The answer correct / incorrect determination unit 105 determines whether the participant answer is correct by comparing information representing the participant answer acquired by the quiz answer acquisition unit 104 with answer information stored in the quiz question database 14.

  The prize transfer permission determination unit 106 determines whether or not to transfer the prize identified by the item number acquired by the selected prize acquisition unit 101 to the participant based on the correctness of the participant answer determined by the answer correct / incorrect determination unit 105. decide. Here, “transfer” means that the company transfers the prize to the participant by delivering the prize to the participant's residence. Here, the prize transfer permission / inhibition determining unit 106 determines to transfer the prize to the participant only when all of the participant answers to the question that has been given are correct. Depending on the correct answer rate, it may be determined whether or not a prize is to be transferred to a participant, or the size and number of prizes to be transferred may be changed.

The prize transfer availability notification unit 107 transmits the guidance information selected from the voice guidance database 15 to the fixed telephone 20 according to the determination result of the prize transfer permission determination unit 106.
The date-of-birth date comparison unit 108, when the prize transfer determination unit 106 determines to transfer the prize to the participant, the date of birth and the current date (when the participant participates in the quiz program) Compare The date of birth comparison unit 108 transmits privilege information to the fixed telephone 20 when the date of the participant's date of birth matches the current date. The privilege information may also be transmitted when either the month or the day of the participant's date of birth matches the current date. The privilege information includes information that gives the participant an opportunity to answer the quiz question and the lottery again, product discount information, and the like.

The marketing information generation unit 109 generates various marketing information related to prizes based on information stored in the reception management database 11, the member database 12, the prize database 13, and the like. 6 to 9 show an example of marketing information generated by the marketing information generation unit 109.
The marketing information shown in FIG. 6 includes, for each gender, age group, residence area, and selected time period when the selected prize acquisition unit 101 acquires the item number of the prize from the fixed telephone 20, for each participant who selected the prize. The number of times the selected prize acquisition unit 101 has acquired the item number (that is, the number of times the item number has been selected and input by the participant) is counted for each item number. By performing such aggregation, it is possible to analyze which age group and which region the demand for each prize is. In addition, after totaling for each gender, composite totaling may be performed, for example, totaling for each age group.

  Further, the marketing information shown in FIG. 7 is a total of the history of prizes selected by the participant in the past for each participant. This history includes a time interval (hereinafter referred to as “participation time interval”) when one participant selects one prize a plurality of times. Here, the participation time interval may be the time interval at which the selected prize acquisition unit 102 has acquired the item number, or the time interval at which the participant has accessed from the fixed telephone 20 or the PC 30 in order to participate in the quiz program. In addition, you may include the information totaled based on this participation time interval, for example, the information etc. which arranged in order with a short participation time interval for every participant and every prize.

By performing such tabulation, the product developer of the company that provided the prize can grasp the preference and popular prize of the same participant, and can analyze the prospective customer of the product development. In addition, it is possible to distinguish between the degree that the participant simply has a willingness to purchase and the degree that has a strong willingness to purchase by the participation time interval.
Further, the marketing information shown in FIG. 8 is obtained by counting the number of times the item number of the prize is acquired by the selected prize acquisition unit 101 for each item number. By performing such aggregation, it is possible to grasp popular prizes using the number of prize selections as an index for measuring the popularity of prizes.

Further, the marketing information shown in FIG. 9 is obtained by counting the number of times the item number of the prize is acquired by the participant's selection for each participant and for each prize attribute. Here, the attributes of the prize include a category of the prize and a color and a price when the prize is a thing.
In addition, you may include the information totaled based on the correctness of a participant answer in marketing information. As a result, the company that provided the prize can distinguish between the correct answerer of the quiz problem and the incorrect answerer and perform appropriate marketing activities. For example, the correct quiz question answerer is targeted as a potential customer of a prize or a questionnaire survey on prizes, while the quiz question incorrect answerer is subject to monitoring of prizes that could not be obtained. Etc.

Further, the marketing information may include the number of accesses from the PC 30 and the number of times the marketing research support apparatus 10 has been accessed although no item number has been input.
The correct answerer information generation unit 110 periodically generates correct answerer information representing a list of participants when the prize transfer permission determination unit 106 determines to transfer a prize to a participant. FIG. 10 shows a quiz correct answerer list that is an example of correct answerer information generated by the correct answerer information generator 110. The quiz correct answerer list is created for each company providing prizes so that the company can send prizes to the participants.

The information providing unit 111 periodically transmits the marketing information generated by the marketing information generating unit 109 and the correct answerer information generated by the correct answerer information generating unit 110 to the company server 40.
The prize list generation unit 112 generates prize list information for displaying a prize list screen on the PC 30 based on the prize database 13 and prize images. At this time, the prize list generation unit 112 arranges the images of the prizes identified by the item numbers based on the number of acquisitions of the item numbers by the selected prize acquisition unit 101. For example, the prize list generation unit 112 arranges images of the prizes in the order of prizes identified by item numbers having the highest number of receptions.

The prize list presentation unit 113 transmits the prize list information generated by the prize list generation unit 112 to the PC 30 in response to a request from the PC 30. Thus, by using the number of acquisitions for each item number acquired by the selected prize acquisition unit 101 as an index of popularity, the PC 30 can display images in which prizes are arranged in descending order of popularity. . In addition to distributing advertisements for quiz programs to the participants, the prize list presentation unit 113 provides detailed prize information to the PC 30, thereby encouraging more participants to participate in the quiz programs.
In addition, the information provision fee of the quiz program from the marketing research support device 10 is charged to the participant who owns the fixed telephone 20 together with the call fee by using the information provision fee proxy collection system.

[2. Operation]
Next, the operation in the above configuration will be described with reference to FIGS. As a premise, the operator of the marketing research support system 1 requests and creates an advertisement for promoting a quiz program from a printing company. The advertisement includes an advertisement ID number, a prize photo, a prize item number, a quiz course, a telephone number for making a call connection to the marketing research support apparatus 10 via a charging line, and the marketing research support apparatus 10 A URL (Uniform Resource Locator) for connecting to the home page is posted. Then, the operator of the marketing research support system 1 distributes the created advertisement to the participants together with the newspaper and mail-order catalog or on the street (process P1 in FIG. 11).

The participant looks at the advertisement and selects a desired prize (process P2). When the participant wants to know more detailed prize information, he / she operates the keyboard of the PC 30 and inputs the URL posted in the advertisement. Thereby, the prize list presentation unit 113 of the marketing research support device 10 transmits the prize list information to the PC 30, and the PC 30 displays the prize list screen. The participant inquires about the prize list screen and inquires about detailed prize information (process P3). The participant selects a desired prize from a plurality of prizes, and then calls the telephone number posted in the advertisement from the fixed telephone 20 (process P4).
Thereby, the fixed telephone 20 transmits a call signal to the marketing research support apparatus 10 via the fixed telephone network (step S1 in FIG. 12).

Upon receiving the incoming signal from the fixed telephone 20, the marketing research support apparatus 10 transmits guidance information for outputting the opening guidance to the fixed telephone 20 (step S2). When the fixed telephone 20 receives the guidance information from the marketing research support device 10, it outputs the next voice guidance. "Happy with Chara, La, Learn, and Quiz! This is a quiz show where you can get luxury prizes. If you have a dial line, press the * button to make a push sound. If you challenge the course and answer all questions correctly, you will get a prize! Select the course you want to challenge first.Press 1 for the 3-question course and press 2 for the 5-question course. "
The participant presses the push button of the fixed telephone 20 according to the voice guidance (step S3). The fixed telephone 20 transmits the input information to the marketing research support device 10.

The marketing research support device 10 temporarily stores the received information in the RAM, and then transmits guidance information that prompts the user to input the item number of the prize (step S4).
When the fixed telephone 20 receives the guidance information, it outputs the next voice guidance. “Next, enter the item number of the prize.” In accordance with this voice guidance, the participant inputs the item number of the prize to the fixed telephone 20 (step S5). The fixed telephone 20 transmits the input information to the marketing research support device 10.

When the selected prize acquisition unit 101 of the marketing research support device 10 acquires the prize information selected by the participant, the acquired information is temporarily stored in the RAM. Next, the marketing research support device 10 transmits guidance information that prompts the user to input the ID number of the advertisement that the participant referred to (step S6).
When the fixed telephone 20 receives the guidance information, it outputs the next voice guidance. “Enter the ID number described in the advertisement with a push button.” The participant who has heard this voice guidance inputs the ID number described in the advertisement into the fixed telephone 20 (step S7). Thereby, the fixed telephone 20 transmits the input information to the marketing research support device 10.

The marketing research support apparatus 10 temporarily stores the received information in the RAM, and randomly selects a quiz problem to be given from the quiz problem database 14 according to the course of the quiz problem selected in step S3.
If a 3-question course is selected as the quiz problem course, the process proceeds to step S8. If a 5-question course is selected, the process proceeds to step S20. When the 3-question course is selected, the quiz question transmission unit 103 of the marketing research support device 10 transmits the guidance information of the 3-question course and the first question to the fixed telephone 20 (steps S8 and S9). ).

  When the fixed telephone 20 receives the guidance information, for example, it outputs the following voice guidance. “Yes, No quiz, 3 question course! One answer is one-half of the answer! Answer 1 for Yes, 2 for No, push button. Repeat the quiz up to 2 times. If you still didn't answer, unfortunately it's time over! Get the prizes you want! Now, start! First question! Speaking of the first player in the United States A League in the field, I am Taro Yamada. Please push 1 for Yes and 2 for No. ”The participant operates the push button of the fixed telephone 20 and inputs the participant answer according to the voice guidance (step S10). ). The fixed telephone 20 transmits the input information to the marketing research support device 10.

  When the quiz answer acquisition unit 104 of the marketing research support device 10 acquires information indicating the participant answer from the fixed telephone 20, the acquired information is temporarily stored in the RAM. The answer correct / incorrect determination unit 105 of the marketing research support device 10 compares the acquired information indicating the participant answer with the information indicating the answer stored in the quiz question database 14 to determine whether the participant answer is correct. It is determined whether or not (step S11). When it is determined that the participant answer is incorrect, the marketing research support device 10 stores the information temporarily stored in the RAM until now in the reception management database 11 and then performs a bonus chance guidance. Therefore, the process proceeds to step S52.

  On the other hand, when it is determined that the participant answer is correct, the quiz question transmission unit 103 of the marketing research support device 10 transmits guidance information including the second quiz question (steps S12 and S13). When the fixed telephone 20 receives the guidance information, for example, it outputs the following voice guidance. “Continued to the second question! The country where Hanako Yamada spent his late years is now Nigeria. Please push 1 for Yes and 2 for No.” A participant answer is input by operating the push button of the fixed telephone 20 (step S14). The fixed telephone 20 transmits the input information to the marketing research support device 10.

  The quiz answer acquisition unit 104 of the marketing research support device 10 acquires information representing the participant answer and temporarily stores it in the RAM. The answer correct / incorrect determination unit 105 determines whether the participant answer is correct as in step S11 (step S15). If it is determined that the participant answer is incorrect, the marketing research support device 10 stores the information temporarily stored in the RAM until now in the reception management database 11, and then proceeds to step S52.

  On the other hand, when it is determined that the participant answer is correct, the quiz question transmission unit 103 of the marketing research support device 10 transmits guidance information including the third question (steps S16 and S17). When receiving the guidance information, the fixed telephone 20 outputs, for example, the following voice guidance. “Continued question 3. The name of the historical person Ichiro Yamada's mother is Hanako Yamada. Please push 1 for Yes and 2 for No.” Participants follow the voice guidance The participant answer is input by operating the push button of the fixed telephone 20 (step S18). The fixed telephone 20 transmits the input information to the marketing research support device 10.

  The quiz answer acquisition unit 104 of the marketing research support apparatus 10 acquires information representing the participant answer. Since all three answers for the quiz participant have been acquired, the marketing research support device 10 stores the information temporarily stored in the RAM until now in the reception management database 11. Then, similarly to step S11, the answer correct / incorrect determination unit 105 determines whether or not the third participant answer is correct (step S19). If it is determined that the third participant answer is correct, the process proceeds to step S40. If it is determined to be incorrect, the process proceeds to step S52.

When it is determined that the answer to the third question is correct, the prize transfer permission determination unit 106 of the marketing research support device 10 determines to transfer the prize selected by the participant to the participant. Then, the prize transfer possibility determination unit 106 transmits guidance information for all correct answerers to the fixed telephone 20 (step S40).
When the fixed telephone 20 receives the guidance information, it outputs the next guidance. "Ping-Pong Pong. Congratulations! Stunning, all questions are correct. Now, you will be registered as a member to deliver prizes. This registration includes a chance to give away prizes by lottery every month. 1 for the first time or 2 for changing the registration contents. ”The participant who heard this voice guidance operates the push button of the fixed telephone 20 according to the voice guidance (step S41). . The fixed telephone 20 transmits the input information to the marketing research support device 10.

  Based on the received information, the marketing research support device 10 determines whether the member registration is the first time or after the second time (step S42). When the content of the received information indicates that the member has not been registered or registered, the marketing research support device 10 performs member registration processing (step S43). As specific member registration processing contents, the marketing research support apparatus 10 first transmits guidance information for prompting gender input to the fixed telephone 20. When the fixed telephone 20 receives the guidance information, it outputs the next voice guidance. “First, register your gender. Please push 1 for men and 2 for women.” The participant presses the push button on the fixed telephone 20 according to the voice guidance. The fixed telephone 20 transmits the input information to the marketing research support device 10.

  The personal information acquisition unit 102 of the marketing research support apparatus 10 acquires information representing gender and temporarily stores the information in the RAM. Next, the marketing research support device 10 transmits guidance information for prompting input of a telephone number. When the fixed telephone 20 receives the guidance information, it outputs the next voice guidance. “Next, enter your phone number in order from the area code.” The participant operates the push button of the fixed telephone 20 and inputs “082...” According to the voice guidance. Thereby, the fixed telephone 20 transmits the input information to the marketing research support device 10.

  The personal information acquisition unit 102 of the marketing research support apparatus 10 acquires information representing a telephone number and temporarily stores the information in the RAM. Next, the marketing research support device 10 transmits guidance information for prompting the participant's date of birth. When the fixed telephone 20 receives the guidance information, it outputs the next voice guidance. “Next, enter your 8-digit date of birth in the Western calendar. For example, if you were born on April 28, 1975, enter 19750428.” Participants operated the push button on the fixed telephone 20 according to the voice guidance. Then, input “1980...”. The fixed telephone 20 transmits the input information to the marketing research support device 10.

  The personal information acquisition unit 102 of the marketing research support device 10 acquires information representing the date of birth, and temporarily stores the information in the RAM. Next, the marketing research support device 10 transmits guidance information for prompting input of a zip code. When the fixed telephone 20 receives the guidance information, it outputs the next voice guidance. “Next, enter the 7-digit postal code.” The participant operates the push button of the fixed telephone 20 and inputs “731...” According to the voice guidance. The fixed telephone 20 transmits the input information to the marketing research support device 10.

  The personal information acquisition unit 102 of the marketing research support device 10 acquires information indicating a zip code, and temporarily stores the information in the RAM. Next, the marketing research support apparatus 10 transmits guidance information for prompting input of an address. When the fixed telephone 20 receives the guidance information, it outputs the next voice guidance. “Next, blow your address clearly in voice. Push # when you are done.” Participants follow the voice guidance and press “Hiroshima ...” on the landline 20 handset. I press the button. The fixed telephone 20 transmits the input information to the marketing research support device 10.

The personal information acquisition unit 102 of the marketing research support device 10 acquires information representing an address, and recognizes the information with a speech recognition device. The personal information acquisition unit 102 transmits guidance information for confirming whether the voice recognition result is correct to the fixed telephone 20.
When the fixed telephone 20 receives the guidance information, it outputs the next voice guidance. “Now, the registered content will be played back.“ Hiroshima ... ”If you like it, press 1 and if you want to start again, press 2.” The participant inputs 1 to the fixed telephone 20 according to the voice guidance. The fixed telephone 20 transmits the input information to the marketing research support device 10.

  The personal information acquisition unit 102 of the marketing research support device 10 temporarily confirms that the participant has approved the voice recognition result based on the information received from the fixed telephone 20, and then temporarily stores information representing the address converted into text data. Store in RAM. Next, the marketing research support device 10 transmits guidance information for prompting input of a name. When the fixed telephone 20 receives the guidance information, it outputs the next voice guidance. “Finally, clearly voice your name. When you are done, push #.” The participant uttered “Yamada ...” to the handset of the fixed telephone 20 according to the voice guidance. Press the push button #. The fixed telephone 20 transmits the input information to the marketing research support device 10.

The personal information acquisition unit 102 of the marketing research support device 10 acquires information representing a name and recognizes the information with a speech recognition device. The personal information acquisition unit 102 transmits guidance information for confirming whether the voice recognition result is correct to the fixed telephone 20.
When the fixed telephone 20 receives the guidance information, it outputs the next voice guidance. “Now, the registered content is played back.“ Yamada ... ”If this is OK, press 1 and if you want to start again, press 2.” The participant inputs 1 to the fixed telephone 20 according to the voice guidance. The fixed telephone 20 transmits the input information to the marketing research support device 10.

  The personal information acquisition unit 102 of the marketing research support device 10 confirms that the participant has approved the speech recognition result based on the information received from the fixed telephone 20, and then temporarily stores the information representing the name converted into the text data. Store in RAM. Since the acquisition of personal information is completed as described above, the personal information acquisition unit 102 of the marketing research support apparatus 10 adds the member number to the personal information stored in the RAM so far and registers it in the member database 12. Then, the marketing research support device 10 transmits guidance information for notifying completion of member registration. When the fixed telephone 20 receives the guidance information, it outputs the next voice guidance. “Thank you very much. Member registration is now complete.”

  On the other hand, in step S41, when the content of the information input by the participant indicates that the participant has already been registered as a member, the marketing research support device 10 performs a member registration matching process (step S41). S44). A specific collation process will be described. First, the marketing research support apparatus 10 transmits guidance information for collation to the fixed telephone 20. When the fixed telephone 20 receives the guidance information, the fixed telephone 20 outputs a voice guidance for prompting input of the participant's personal information such as a telephone number, date of birth, address, and name. The participant inputs the telephone number, date of birth, address, name, etc., to the fixed telephone set 20 in accordance with the voice guidance as in the case of registration. The fixed telephone 20 transmits the input personal information to the marketing research support device 10.

  The personal information acquisition unit 102 of the marketing research support apparatus 10 acquires personal information. When the input personal information is voice data, the marketing research support device 10 converts the voice data into text data using a voice recognition device. Then, the marketing research support device 10 confirms whether or not personal information having the same content as the acquired personal information exists in the personal information registered in the member database 12. If it exists, the marketing research support device 10 registers the member number of the same personal information registered in the member database 12 in the reception management database 11. Then, the marketing research support device 10 transmits guidance information for notifying completion of confirmation of member registration. When the fixed telephone 20 receives the guidance information, it outputs the next voice guidance. “Confirmation of member registration is now complete.”

  After the above member registration is completed or after the member registration verification process is completed, the date of birth comparison unit 108 of the marketing research support device 10 indicates that the date on which the participant participated in the quiz program, that is, the current date is the participant. It is determined whether it is a birthday (step S45). Specifically, the date of birth comparing unit 108 acquires the current date from the internal clock, and compares the acquired current date with the date of birth of the participant stored in the member database 12. As a result of the comparison, if the participation date is not the participant's birthday, that is, if the current date does not match the date of the participant's date of birth, the marketing research support device 10 determines the end guidance information. Is transmitted (step S46). When the fixed telephone 20 receives the guidance information, it outputs the next voice guidance. “The prizes will be delivered in about two weeks, so please look forward to it. Get more and more prizes and be happy with the quiz.”

  On the other hand, if the participation date is the participant's birthday, that is, if the current date does not match the date of the participant's date of birth, the marketing research support device 10 starts the W chance process. (Step S47). Specifically, the marketing research support device 10 transmits guidance information for notifying the W chance. When the fixed telephone 20 receives the guidance information, it outputs the next voice guidance. "Happy, birthday to you. Congratulations here. There is a birthday present in one of two treasure chests, gold and silver. Choose one of the treasure chests for a moment! Press 1 for the treasure chest and 2 for the silver treasure chest. ”Thus, the participant operates the push button of the fixed telephone 20 in accordance with the voice guidance (step S48). The fixed telephone 20 transmits the input information to the marketing research support device 10.

  Based on the received information, the marketing research support device 10 determines whether or not it is a hit or miss (step S49). If it is determined to be a win, guidance information for the correct person is transmitted to the fixed telephone 20 (step S50). When the fixed telephone 20 receives the correct answer guidance information, it outputs the next voice guidance. "Pampakapan. Yatter! A gift is also found in the treasure box. Then we will send this gift with you. Please wait for the prizes to arrive, so don't wait for about two weeks. Get the prize you want and be happy with the quiz. ”In this way, by giving benefits to participants whose birthdays are birthdays, they can encourage participants to participate in the quiz program again. It becomes possible.

  On the other hand, if it is determined to be lost, the marketing research support device 10 transmits end guidance information to the fixed telephone 20 (step S51). When the fixed telephone 20 receives the termination guidance information, it outputs the next voice guidance. "Pacak, sorry. The treasure chest was empty. The prizes will be delivered in about two weeks, so please look forward to them. Please get more prizes and be happy with the quiz. . "

  Next, a case where the answer is incorrect before all questions are answered in the quiz and the process proceeds to step S52 will be described. The marketing research support device 10 transmits guidance information for notifying the privilege chance to the fixed telephone 20 (step S52). When the fixed telephone 20 receives the guidance information, it outputs the following guidance information. "Chararan. Sorry, it was wrong. Re-call and try again. Do your best, get the prize you want and be happy with the quiz. Here, apply for a chance to win a prize by drawing lots every month. If you want to do so, press #. "The participant presses the push button # of the fixed telephone 20 or does not press it according to the voice guidance (step S53). The fixed telephone 20 transmits the input information to the marketing research support device 10.

  Based on the received information, the marketing research support device 10 confirms whether or not the participant applies for the privilege opportunity (step S54), and if it is determined not to apply, sends the guidance information of the end to the fixed telephone 20. (Step S55). When the fixed telephone 20 receives the guidance information, it outputs the next voice guidance. “This program was sent by XX.”

  On the other hand, when it is determined that an application for a privilege opportunity is made, the marketing research support device 10 transmits guidance information for privilege application to the fixed telephone 20 (step S56). When the fixed telephone 20 receives the guidance information, it outputs the following voice guidance. “Your chance is that you only need to apply, and you will get a free gift every month. You can apply by simply registering as a member! If the person wants to change, press 2. "The participant operates the push button of the fixed telephone 20 in accordance with the guidance (step S57). The fixed telephone 20 transmits the input information to the marketing research support device 10.

The marketing research support device 10 determines whether the participant has been registered as a member based on the received information (step S58). If it is determined that the member has been registered, the marketing research support device 10 performs a member registration matching process in the same manner as the process in step S44 (step S60). On the other hand, if it is determined that the member is not registered or the registration is changed, the marketing research support apparatus 10 performs the member registration process in the same manner as the process in step S43 (step S59). After the above member registration or after confirmation of member registration, the marketing research support device 10 transmits guidance information for outputting the following voice guidance from the fixed telephone 20. “Thank you very much. Registration is now complete. Winners will be notified with the delivery of prizes.”
In this way, it is possible to acquire the participant's personal information by giving the application-type privilege chance to the participant who has an incorrect answer to the quiz.

Since the five-question course processing procedure (steps S30 to S39) is different from the three-question course processing procedure only in the number of questions to be presented, redundant description is omitted.
As described above, the marketing research support apparatus 10 registers and manages the information input in the process of the participant answering the quiz problem in the reception management database 11 and the member database 12 (process P5 in FIG. 11). The marketing research support device 10 performs log analysis and aggregation of data accumulated in the database (process P6). Specifically, the marketing information generation unit 109 creates the marketing information shown in FIGS. 6 to 9 at a predetermined cycle of about once a month, and the correct answerer information generation unit 110 displays the quiz correct answerer list shown in FIG. Create

  The information providing unit 111 of the marketing research support apparatus 10 transmits the marketing information and the quiz correct answerer list to the company server 40 at a predetermined cycle (process P7). In addition, instead of the information providing unit 111 transmitting the marketing information and the quiz correct answerer list to the company server 40, the operator of the marketing research support system 1 may mail a list on which the marketing information is printed to the company. Good.

The company ships the prize to the address of the participant based on the quiz correct answer list acquired from the marketing research support device 10 (process P8). At this time, the company may ship a sample of its product together.
In this way, by providing marketing information by the marketing research support device 10, the company performs analysis such as grasping the current situation, narrowing down the target audience, product awareness survey, balance between demand and supply, confirmation of needs, etc. You can determine the direction. Based on the analysis result, the company can improve the future product PR, grasp the strategy strategy, make a sales promotion plan and an advertising plan, and lead to the expansion of the market. In this way, companies can analyze consumer needs before putting products on the market, avoid the risk of putting unsold products on the market, and reduce demand and supply.

In addition, since an unspecified number of participants can easily participate in a quiz program, a large amount of marketing information can be collected, and companies can sell products to an unspecified number of consumers. Can establish marketing.
In addition, participants participating in the quiz program can enjoy improving their intellectual level, relieving stress, and receiving prizes and information. Also, by providing a quiz program, unlike the sweepstakes, it is not unlucky, so it can satisfy the intellectual curiosity of the participants and lead to repeat participation in the quiz program.

  As described above, by providing a quiz program for acquiring prizes by the marketing research support device 10, it is possible to easily enjoy many quiz programs without having to perform a special questionnaire survey. Marketing information can be collected. Therefore, the marketing research support device 10 can generate marketing information regarding many unspecified number of participants, and the company can acquire information on more potential customers.

[3. Modified example]
Although the embodiments of the present invention have been described above, the present invention is not limited to such embodiments, and various modifications can be made within the scope of the technical idea. As modifications, for example, the following can be considered.
(1) In the above-described embodiment, as a participant's operation procedure, a course selection of a quiz question → input of an item number of a prize → input of an ID number of an advertisement → answer of a quiz → input of personal information only for correct answers However, it is not limited to this procedure. For example, select a course for a quiz question → enter an item number for a prize → enter an advertisement ID number → enter personal information (date of birth and gender only) → answer a quiz → personal information (name, address only for correct answers) , Telephone number, etc.). In this way, by making it a procedure to input only “birth date” and “gender” before the participant answers the quiz, even if the participant answer is not correct, Date of birth and gender can be collected, and marketing information by age and gender can be aggregated.

(2) In the above-described embodiment, the participant inputs the item number of the prize using the fixed telephone 20 or answers the quiz question provided from the marketing research support device 10. For example, the participant may answer the quiz question from the PC 30, a mobile phone, or a PHS (Personal Handyphone System). In this case, instead of voice guidance, a guidance screen may be displayed on the display of a personal computer or mobile phone via TV, radio, or digital broadcasting. Further, when the participant re-participates in the quiz program using the PC 30, the authentication may be performed by storing the participant authentication information (for example, the date of birth or telephone number) in the PC 30 in advance. Thereby, the trouble of inputting personal information again can be saved.
In the above-described embodiment, the prize list presentation unit 113 of the marketing research support apparatus 10 transmits the prize list information to the PC 30, and the prize list screen is displayed on the PC 30, but the prize list screen is displayed on the mobile phone. May be displayed.

(3) In the above-described embodiment, the marketing research support apparatus 10 has been described as one apparatus, but may be configured by a plurality of apparatuses such as a database apparatus, a calculation apparatus, and an automatic voice response apparatus.
(4) The above-described database types and data structures are merely examples. For example, personal information may be registered in the reception management database 11 instead of the membership number.

(5) In the embodiment described above, the quiz question courses are classified according to the number of quiz questions, but may be classified according to, for example, the quiz difficulty level or the quiz genre. A quiz may also be given that promotes a prize or a company that provides the prize. Moreover, although the answer of a quiz was demonstrated as two types, right (Yes) and wrong (No), it is not limited to this, There may be three or more types of answers.

(6) In the embodiment described above, the marketing information generated by the marketing information generation unit 109 is only an example. For example, the number of incoming calls by time zone, a homepage access number transition table by time zone, or the like may be created. The personal information may include an occupation and an email address.
(7) In addition to determining the residential area of the participant based on the address input by the participant, the participant's residential area may be determined from the telephone number of the caller, the position of the wireless base station, and the position of the access point.

(8) In the embodiment described above, the marketing research support apparatus 10 has been described as collecting marketing information using a quiz program. However, when a communication apparatus with a display is used as a participant terminal, a screen is displayed. You may provide the game played by displaying on.
(9) In the embodiment described above, the participant has registered as a member while participating in the quiz program, but it is also possible to register as a member using the PC 30 or mobile terminal before participating in the quiz program. is there.

(10) In the member registration process in the above-described embodiment, the marketing research support device 10 fixes voice guidance information for confirming whether or not the voice recognition result is correct for the address and name recorded by the participant. Although it was sent to the telephone 20, in order to obtain all personal information accurately, in addition to voice, the input contents were confirmed for the gender, telephone number, postal code, etc. entered with the push button. Also good.

  It can be used for product marketing research.

It is a figure which shows the structure of the marketing research assistance system which concerns on embodiment of this invention. It is a figure which shows the software memorize | stored in the hard disk of the marketing research assistance apparatus which concerns on the embodiment. It is a figure which shows the data structure of the data memorize | stored in the reception management database which concerns on the embodiment. It is a figure which shows the data structure of the data memorize | stored in the member database which concerns on the embodiment. It is a figure which shows the data structure of the data memorize | stored in the prize database which concerns on the embodiment. It is a figure which shows an example of the marketing information which concerns on the embodiment. It is a figure which shows an example of the marketing information which concerns on the embodiment. It is a figure which shows an example of the marketing information which concerns on the embodiment. It is a figure which shows an example of the marketing information which concerns on the embodiment. It is a figure which shows an example of the quiz correct answerer information which concerns on the embodiment. It is a figure which shows the operation example which concerns on the same embodiment. It is a figure which shows the flowchart which shows the flow of the process which concerns on the same embodiment.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Marketing research support system, 10 Marketing research support apparatus, 11 Reception management database, 12 Member database, 13 Prize database, 14 Quiz problem database, 15 Voice guidance database, 16 Application program, 20 Fixed telephone, 30 Personal computer, 40 Corporate server , 101 Selected prize acquisition section, 102 Personal information acquisition section, 103 Quiz question transmission section, 104 Quiz answer acquisition section, 105 Answer correct / incorrect determination section, 106 Prize transfer availability determination section, 107 Prize transfer availability notification section, 108 Comparison of date of birth , 109 Marketing information generation unit, 110 Correct answerer information generation unit, 111 Information providing unit, 112 Prize list generation unit, 113 Prize list presentation unit

Claims (5)

A selected prize acquisition means for acquiring prize identification information for identifying a prize selected by a participant from a plurality of prizes;
Personal information acquisition means for acquiring personal information about the participant;
Quiz problem transmitting means for transmitting information representing a quiz problem for determining whether or not to transfer a prize selected by the participant to the participant, to a participant terminal possessed by the participant;
Answer correct / incorrect determination means for determining whether the participant answer for the quiz question is correct or not based on information representing the participant answer for the quiz question received from the participant terminal;
Prize transfer for determining whether or not to transfer the prize identified by the prize identification information acquired by the selected prize acquisition means to the participant based on the correctness of the participant answer determined by the answer correctness determination means Availability determination means;
A prize transfer permission / notification means for transmitting information notifying transfer permission / inhibition determined by the prize transfer permission / inhibition determining means to the participant terminal;
Marketing information generating means for generating marketing information related to a prize based on the prize identification information acquired by the selected prize acquisition means and the personal information acquired by the personal information acquisition means. Survey support device. The quiz problem transmitting means is:
The information representing the quiz problem is transmitted only after the prize identification information is acquired by the selected prize acquisition means and only after the personal information is acquired by the personal information acquisition means. Marketing survey support device.   The marketing information includes information obtained by counting the number of times the prize identification information is acquired for each participant who has selected the prize identified by the prize identification information and for each attribute of the prize. The marketing research support device according to claim 1 or 2.   4. The information according to claim 1, wherein the marketing information includes information aggregated based on a participation time interval when one participant selects one prize a plurality of times. 5. The marketing research support device described.   The said marketing information contains the information totaled based on the correctness of the participant answer determined by the said answer correctness determination means for every said prize, The said any one of Claim 1 to 4 characterized by the above-mentioned. The marketing research support device described in 1.

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