JP2005333402A - Information providing system, method and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To obtain detailed information easily using a portable terminal while a CM is broadcasted. <P>SOLUTION: A QR code indicating a destination link is included in a CM content. Detailed information relevant to the CM content is stored in a DB 5 in association with the destination link. The QR code indicating a destination link is displayed on a television set TV by broadcasting the CM content. A portable terminal 1 is linked with a server 4 based on the QR code and detailed information of the CM is displayed on the portable terminal 1. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to an information providing system, an information providing method, and an information providing program, for example.

  It is common practice to obtain information on commercials (CMs), artists, etc. using a personal computer (PC) through the Internet. Recently, it is also possible to browse the WEB by accessing the Internet from a mobile phone, and it is possible to complete the purchase procedure for products such as concert tickets, movie tickets, and CDs as electronic commerce.

For example, if a mobile phone has a function of capturing a two-dimensional code such as a QR code and acquiring a URL, a web connection can be easily made using the mobile phone. As an example, a method has been proposed in which a QR code printed on an advertising medium is photographed with a mobile phone, the information center is accessed based on connection information indicated by the QR code, and information relating to the advertisement is obtained (Patent Literature). 1).

JP 2002-118680 A

  As described above, in the conventional example, it is necessary to go to a place where an advertising medium exists or purchase a magazine and access the information center from an advertisement posted in the magazine. However, customers often have an interest in the products and services that are advertised there while watching TV commercials, and are often interested in performing artists. Thus, it is true that the influence of television is particularly great.

  Therefore, today, a mechanism that allows users to easily obtain detailed information during a commercial while watching TV was expected.

  An object of the present invention is to provide an information providing system, an information providing method, and an information providing program capable of easily obtaining detailed information during a CM broadcast using a mobile terminal.

  In order to solve the above-described problems and achieve the above object, an information providing system according to the invention of claim 1 is an information providing system that communicates with a mobile terminal through a network, and is associated with a link destination in a CM. Storage means for storing detailed information related to content, and the CM content includes image information indicating a link destination, and the image information indicating the link destination is displayed on a television device by broadcasting the CM content, Link control means for permitting a link from the mobile terminal based on the image information, and presentation means for presenting detailed information stored in the storage means to the mobile terminal linked by the link control means. It is characterized by that.

According to a first aspect of the present invention, as in the second aspect, the detailed information includes information such as a concert and CD of a CM performing artist, and further, the concert, CD, etc. according to the presentation of the presenting means. There may be provided means for processing electronic commerce based on the information.

In the invention of claim 1 or 2, as in claim 3, the image information may be a two-dimensional code.

According to a fourth aspect of the present invention, there is provided an information providing method for providing information to a mobile terminal through a network, wherein the CM content includes image information indicating a link destination, Detailed information related to the CM content is stored in the memory in association with the destination, and image information indicating the link destination is displayed on the television device by broadcasting the CM content, and a link from the portable terminal is displayed based on the image information. And a second step of presenting detailed information stored in the memory to the mobile terminal linked in the first step.

According to a fourth aspect of the present invention, as in the fifth aspect, the detailed information includes information such as a concert of a CM performing artist, a CD, and the like. Further, according to the presentation of the second step, the concert, CD A third step of processing electronic commerce based on such information may be included.

In the invention of claim 4 or 5, as in claim 6, the image information may be a two-dimensional code.

An information providing program according to a seventh aspect of the invention is an information providing program that can be executed by a computer of a server that provides information to a mobile terminal through a network. Image information indicating the link destination, the detailed information related to the CM content is stored in the memory, and the television device displays the image information indicating the link destination by broadcasting the CM content, A first step of permitting a link from the portable terminal based on the image information and a second step of presenting detailed information stored in the memory to the portable terminal linked in the first step are executed. It is characterized by making it.

According to a seventh aspect of the present invention, as in the eighth aspect, the detailed information includes information such as a concert of a CM performing artist, a CD, and the like. Further, according to the presentation of the second step, the concert, CD A third step of processing electronic commerce based on such information may be included.

In the invention of claim 7 or 8, as in claim 9, the image information may be a two-dimensional code.

  According to the present invention, it is possible to obtain an information providing system, an information providing method, and an information providing program capable of easily obtaining detailed information during a CM broadcast using a mobile terminal.

  Hereinafter, an embodiment according to the present invention will be described in detail with reference to the accompanying drawings. FIG. 1 is a diagram showing an overall system according to an embodiment of the present invention. In this system, detailed information of CM is sent to the user of the mobile phone (representing the mobile phone 1 as a representative) via the Internet 3 and the mobile communication network 2 by the server 4 and the DB 5 connected to the server 4. provide. In the mobile phone 1, a two-dimensional code (for example, a QR code) displayed on the television set TV while the CM is aired is imaged, and information indicating a link destination, that is, a URL is analyzed to access the server 4.

The server 4 is configured to store detailed information (for example, CM information 51 and artist information 52) related to the CM content in the DB 5 in association with the link destination URL. Here, the CM content includes a QR code as image information indicating a link destination. Since the QR code indicating the link destination is displayed on the television apparatus TV by the broadcast of the CM content, the server 4 permits the link from the mobile phone 1 based on the QR code. In the server 4, artist information 51 stored in the DB 5 is presented to the linked mobile phone 1.

  The mobile phone 1 includes a display 11, a camera 12, a communication AP (application) 13, an imaging AP (application) 14, and the like in addition to a normal mobile phone function, and captures a QR code CINF included in CM content from a CM image. In addition, it has a function of deriving a URL therefrom and accessing the server 4. Further, the mobile phone 1 can perform WEB browsing by the browser function of the communication AP 13.

  The server 4 also includes a communication AP (application) 41 that is responsible for communication according to the present invention. The DB 5 includes CM information 51 and artist information 52. Note that the server 4 can perform member registration, member authentication, and the like, and can support online authentication and settlement, for example. For this reason, although not shown, it is assumed that the member's name, address, mail address, user-specific identification information, and the like are registered in the DB 5.

  An exemplary configuration of the mobile phone 1 is shown in more detail in FIG. By connecting the communication processing unit 15, the audio processing unit 17, the CPU 20, the ROM 21, the RAM 22, the key group 25, the display 11, the camera 12, and the like to the internal system bus 26, various data can be transmitted by transmitting data, address signals, control signals, and the like. It is the structure which implement | achieves the process of.

  The communication processing unit 15 is connected to the antenna 16 and communicates with the mobile communication network 2 via the antenna 16. This communication processing unit 15 can realize voice communication and communication with the server 4.

  The voice processing unit 17 is connected to a speaker 18 for voice output and a microphone 19 for voice input, and performs voice processing during reception and transmission.

  The CPU 20 controls the entire mobile phone 1 according to the OS stored in the ROM 21. The ROM 21 stores programs such as an OS installed in advance. The CPU 20 controls processing according to the present embodiment by various portable applications (for example, JAVA (registered trademark) application). Further, the CPU 20 receives an input from the key group 25 and executes various processes, or controls display on the display 11 according to the various processes.

  The RAM 22 includes an application 13 for realizing communication according to the present embodiment, an imaging AP (application) 14 for imaging processing, a content storage area 23 for storing contents such as incoming melody and imaging results, and various processes. A work area 24 and the like are provided. The key group 25 includes various keys for inputting a telephone number, an address, and the like, and for performing input when executing service selection described later. The display 11 displays a captured image, displays an operation guidance screen, and displays a general display screen when using a telephone or mail function.

  For example, as shown in FIG. 3, the server 4 is connected to the Internet 3, controls communication with a mobile phone via the Internet 3, and controls communication with various terminals connected to the Internet 3. A storage unit 46 that stores an area such as a work area 47, a DB interface 45 for connecting to the DB 5, and the like.

  Here, the DB 5 will be described with reference to FIGS. 4 and 5. FIG. 4 shows CM information 51, and FIG. 5 shows artist information 52. In the case of the CM information 51, URLs of link destinations accessed by the user from the mobile phone 1 are stored, and each URL stores a CMID indicating CM identification information and its CM title in association with each other. Here, description of detailed information of the CM stored in the URL is omitted.

  In the case of the artist information 52, an artist ID indicating artist identification information and a URL indicating a link destination storing detailed artist information are stored in association with the CMID. Here, detailed description of the artist stored in the URL is omitted. First, the CM detailed information is provided to the mobile phone 1 according to the URL, and the URL indicating the link destination for obtaining the detailed information of the artist on the page is provided.

  FIGS. 6 and 7 are flowcharts showing processing and communication contents of the mobile phone 1 and the server 4 in one example of the embodiment, and FIG. 8 shows screen transitions on the mobile phone 1 side in this communication. It is shown.

  Assume that the camera 12 is activated when the user (viewer) is watching a television program (step S101). When the screen is switched to CM under this situation, image input is performed by the user's camera operation. At this time, as shown in FIG. 8A, the user sets so that the QR code image 102 fits in the frame 101. As a result, the QR code CINF (see FIG. 1) is captured (step S102). Thereby, the input QR code is analyzed, and the URL is acquired (step S103). On the display 11, during the analysis, it is displayed as shown in FIG. 8B, and the URL 103 is displayed as shown in FIG. 8C. A jump button 104 is displayed in the lower part of the screen and can be linked to the URL 103 by operating the jump button 104.

  In this way, the site is accessed based on the URL (step S103). In the server 4, when access is accepted, a WEB page is generated (step S201). The WEB page is generated based on the CM information 51 shown in FIG.

  The WEB page is transmitted from the server 4 to the mobile phone 1 (step S202), received on the display 11 of the mobile phone 1, and then displayed (step S104). Since the WEB page is based on the CM information 51, the CM title is displayed (see FIG. 8D). Here, when the confirmation button 105 is operated by a user operation (step S105), the confirmation operation is transmitted to the server 4. When the server 4 receives the confirmation operation (YES route in step S203), a WEB page based on the artist information 52 is generated as further detailed information and transmitted to the mobile phone 1 (step S204). Note that operations other than confirmation are other processes.

  In the mobile phone 1, information based on the artist information 52 is received and displayed (step S106). For example, an option 106 may be provided so that further information on the artist can be obtained, and the appearance schedule on the program, concert information, hobbies, and the like may be displayed in a selectable manner (see FIG. 8E). When the user selects concert information, for example, as shown in FIG. 8F, a concert schedule and a ticket purchase button 106 may be displayed and the purchase procedure may be performed. In this case, electronic commerce processing is executed.

  For example, when the ticket purchase button 106 is operated in the state of FIG. 8F by the user's operation (step S301), it is determined that the server 4 obtains detailed information related to ticket purchase (YES in step S401). root). Here, referring to the DB 5, it is first determined whether or not the user is a member from the identification information of the user, and in the case of the member, the electronic commerce processing related to ticket purchase is performed in accordance with the input operation sent from the mobile phone 1. It is executed (step S403, step S302). Since the transaction screen is transmitted from the server 4 to the mobile phone 1, the user can complete the procedure by performing various input operations.

When the transaction is completed, an end notification for the mobile phone 1 is created and transmitted (step S404). In the cellular phone 1, a screen based on the end notification received from the server 4 is formed (step S303).

  As described above, according to the present embodiment, it is possible to easily obtain detailed information during a CM broadcast using a mobile terminal.

  The present invention is used in industries that manufacture information providing systems, information providing methods, and information providing programs.

It is a figure which shows the whole system in one Embodiment of this invention. It is a figure which shows the structure of the portable terminal in one Embodiment of this invention. It is a figure which shows the structure of the server in one Embodiment of this invention. It is a figure which shows the content of one table of the database (DB) in one Embodiment of this invention. It is a figure which shows the content of another table of the database (DB) in one Embodiment of this invention. It is a flowchart which shows the content of the process and communication of a mobile telephone (mobile terminal) and a server in one Example of this invention. It is a flowchart which shows the continuation of FIG. It is a figure which shows the screen transition in one Example of this invention.

Explanation of symbols

1 Mobile phone 11 Display 12 Camera 13 Communication AP
14 Imaging AP
DESCRIPTION OF SYMBOLS 15 Communication processing part 16 Antenna 17 Audio | voice processing part 18 Speaker 19 Microphone 20 CPU
21 ROM
23 Content storage area 24 Work area 25 Key group 4 Server 41 Communication AP
43 Communication Control Unit 44 (Overall) Control Unit 45 DB Interface 51 CM Information 52 Artist Information

Claims (9)

An information providing system for communicating with a mobile terminal through a network,
Storage means for storing detailed information related to the CM content in association with the link destination;
The CM content includes image information indicating a link destination. When the CM content is broadcast, the TV device displays the image information indicating the link destination, and permits a link from a mobile terminal based on the image information. Link control means to
Presenting means for presenting detailed information stored in the storage means to the mobile terminal linked by the link control means;
An information providing system characterized by comprising:   The detailed information includes information on concerts, CDs and the like of commercial artists, and further has means for processing electronic commerce based on information on the concerts and CDs according to the presentation means. The information providing system according to claim 1.   The information providing system according to claim 1, wherein the image information is a two-dimensional code. An information providing system for providing information to a mobile terminal through a network,
The CM content includes image information indicating a link destination, stores detailed information related to the CM content in a memory in association with the link destination, and links the link destination to the television apparatus by broadcasting the CM content. A first step of displaying image information to be displayed and allowing a link from the mobile terminal based on the image information;
A second step of presenting detailed information stored in the memory to the mobile terminal linked in the first step;
An information providing method characterized by including   The detailed information includes information on concerts, CDs, etc. of the CM performing artists, and further includes a third step of proceeding with electronic commerce based on the information of the concerts, CDs, etc. according to the presentation of the second step. The information providing method according to claim 4, further comprising:   6. The information providing method according to claim 4, wherein the image information is a two-dimensional code. An information providing program that can be executed by a computer of a server that provides information to a mobile terminal through a network,
In the computer,
The CM content includes image information indicating a link destination, stores detailed information related to the CM content in a memory in association with the link destination, and links the link destination to the television apparatus by broadcasting the CM content. A first step of displaying image information to be displayed and allowing a link from the mobile terminal based on the image information;
A second step of presenting detailed information stored in the memory to the mobile terminal linked in the first step;
An information providing program characterized by causing   The detailed information includes information on concerts, CDs, etc. of the CM performing artists, and further includes a third step of proceeding with electronic commerce based on the information of the concerts, CDs, etc. according to the presentation of the second step. The information providing program according to claim 7, further comprising:   9. The information providing program according to claim 7, wherein the image information is a two-dimensional code.

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