JP2005301625A - Information distribution system and information distribution apparatus - Google Patents

Abstract

【Task】
When adding an advertisement to map data of car navigation and delivering it, the effectiveness of the advertisement is increased.
[Solution]
For each of a plurality of advertisement setting areas set on the map data, an advertisement fee setting means for setting an advertisement fee according to the advertisement effect brought about by the advertisement setting area, The advertisement requested for the setting area is aggregated to create advertisement data, the distribution data generating means for generating the distribution data by combining the advertisement data and the map data, and the generated distribution data to a plurality of information display devices Data distribution means for distributing is provided in the information distribution apparatus 30, data receiving means for receiving distribution data distributed from the information distribution apparatus, and map display means for displaying map data contained in the received distribution data as a map image And an advertisement display means for displaying an advertisement for the advertisement setting area for the advertisement setting area included in the map image displayed by the map display means. It provided in the information display device 10.
[Selection] Figure 1

Description

  The present invention relates to an information distribution system and an information distribution apparatus, and is suitably applied to an application for distributing and displaying map data on, for example, a car navigation apparatus provided in a vehicle.

  In a conventional car navigation apparatus, car navigation software (hereinafter referred to as car navigation software) in which map data, road information, and the like are stored in a recording medium such as a CD-ROM (Compact Disk-Read Only Memory) or a DVD (Digital Versatile Disk). ) For map display and route search. When the geographical situation changes due to construction of new roads or facilities, a revised version of car navigation software reflecting the change is released.

  For this reason, if the user intends to perform car navigation based on the latest information, the user needs to purchase it every time the car navigation software is revised. However, the production of car navigation software requires a great amount of cost, and therefore the price of the car navigation software must be high reflecting the cost, which causes a problem that the user is forced to spend a great deal of money. .

In order to solve such problems, advertisements are displayed on the map screen of car navigation, and the advertisement fee paid by the advertiser for the advertisement is applied to the production cost of car navigation software. It has been proposed to reduce the price or make it free (for example, see Patent Document 1).
JP 2002-108203 A

  In car navigation software that displays such an advertisement, an advertisement display position is set at an arbitrary point on the map. When a vehicle equipped with a car navigation device passes near the advertisement display position, the advertisement is displayed at the advertisement display position and viewed by the user. The advertiser obtains an advertising effect by browsing the advertisement, and pays an advertising fee as compensation for the advertising effect. However, in practice, a vehicle equipped with a car navigation device does not always pass in the vicinity of the above-described advertisement display position, and there is a problem that an advertiser may not obtain the expected advertisement effect.

  The present invention has been made in view of the above points, and intends to propose an information distribution system and an information distribution apparatus capable of distributing effective advertisements.

  In order to solve such a problem, in an information distribution system having a plurality of information display devices and an information distribution device that distributes distribution data to the plurality of information display devices, a plurality of information set on map data An advertisement fee setting means for setting an advertisement fee according to the advertisement effect brought about by the advertisement setting region for each advertisement setting region, and an advertisement requested by each advertiser to the advertisement setting region according to the set advertisement fee Information distribution includes a distribution data generation unit that aggregates the advertisement data and map data to generate distribution data, and a data distribution unit that distributes the generated distribution data to a plurality of information display devices. A data receiving means for receiving distribution data distributed from the information distribution apparatus, and map data included in the received distribution data; Map display means for displaying as an image, to ad area included in the map image displayed on map display means, provided an advertisement display means for displaying an advertisement for the advertisement setting area to the information display device.

  Further, the information distribution device is provided with traffic information acquisition means for acquiring actual traffic information on the road in the vicinity of the advertisement setting area, and the advertising fee setting means is a user's hobby preference input by the user of the information display device. Is acquired from the information display device as personal information, and the advertisement fee setting means sets an advertisement fee according to the advertisement effect for each of the advertisement setting regions based on at least one of the personal information and the traffic information. did.

  This allows you to set an advertising fee that reflects the expected advertising effect based on traffic information and personal information and present it to the advertiser, and the advertiser can display an advertisement that appears to have an advertising effect commensurate with the advertising fee. You can request advertisements for the area.

  According to the present invention, an information distribution system capable of setting an advertisement fee reflecting an actual traffic volume and a user's hobbies and preferences for an advertisement display area on a map and distributing an effective advertisement on a map image. And an information distribution apparatus can be realized.

  Hereinafter, an embodiment of the present invention will be described in detail with reference to the drawings.

(1) Configuration of Car Navigation Advertising System In FIG. 1, reference numeral 1 denotes a car navigation advertising system according to an embodiment of the present invention as a whole, a system operator 2 that implements the car navigation advertising system as a business, and a plurality of advertisements. It consists of a main 3 and a user 4, and a traffic surveyor 5.

  The system operator 2 is also a software developer and develops car navigation software and distributes it to the user 4. On the other hand, the advertiser 3 requests advertisement placement for the car navigation software developed by the software developer 2 and pays the advertisement fee. The user 4 uses the car navigation software distributed by the software developer 2 in the car navigation device 10 as an information display device to perform car navigation, and browses the advertisement posted by the advertiser 3 at that time.

  The advertiser 3 obtains an advertisement effect when the user 4 browses the advertisement on the car navigation screen. On the other hand, the software developer 2 applies the advertising fee obtained from the advertiser 3 to the development cost of the car navigation software. Thereby, in the car navigation advertising system 1, the software developer 2 can distribute the car navigation software to the user 4 at low cost or free of charge.

  In addition, the traffic volume surveyor 5 investigates the actual traffic volume in the advertisement display area (called a signboard) displayed on the car navigation screen, and uses the survey results as traffic volume information as a system operator. 2 to provide. Each user 4 registers personal information described later with the system operator via the car navigation device 10.

  The system business operator 2 sets an advertising fee for each advertisement based on the advertising conditions including the traffic information and personal information, and presents the advertising fee and the advertising conditions to the advertiser 3. The advertiser 3 considers each advertisement condition presented by the system operator 2 and the advertisement fee, and requests an advertisement to be placed on a signboard determined to have an advertisement effect commensurate with the advertisement fee.

  As a result, in the car navigation advertising system 1, the advertiser 3 can perform an advertisement with a high advertising effect, the system operator 2 can obtain an advertising fee according to the advertising effect, and the user can use the car navigation software inexpensively or free of charge. Can be obtained.

(2) Configuration of Car Navigation Device FIG. 2 shows the car navigation device 10 used by the user 4 in the car navigation advertising system 1, and a central processing unit (CPU) 11 that controls the entire car navigation device 10 in an integrated manner. On the other hand, via a bus 12, a ROM (Read Only memory) 13, a RAM (Central Processing Unit) 14, an operation unit 15, a display unit 16, for example, a storage unit 17 comprising a hard disk drive, a GPS (Global Positioning System) unit 18 and communication. The part 19 is connected. When the car navigation device 10 is activated, the CPU 11 reads various programs stored in the ROM 13 and executes them on the RAM 14 to realize various car navigation functions.

  The communication unit 19 is connected to the distribution server 20 (FIG. 1) of the system operator 2 via the antenna 20 and a base station (not shown), a public line, etc. and receives the distribution of the car navigation software, and stores the car navigation software in the storage unit 17. Store. This car navigation software includes the latest map data and advertisement data from the advertiser 3 (FIG. 1).

  The CPU 11 stores personal information input by the user in the storage unit 17 and transmits the personal information to the distribution server 20 of the system operator 2 via the communication unit 19.

  On the other hand, the GPS unit 18 demodulates each of a plurality of GPS radio waves received via the GPS antenna 20 to generate a GPS signal, and supplies current position information measured based on the GPS signal to the CPU 11. The CPU 11 reads map data of a predetermined scale range centered on the current position indicated by the current position information from the storage unit 17, generates car navigation image data based on the map data, and supplies it to the display unit 16. The display unit 16 is, for example, an LCD (Liquid Crystal Display), and displays a car navigation image based on the car navigation image data supplied from the CPU 11.

  FIG. 3 shows an example of the car navigation image 100. A road in the traveling direction centered on the current position is displayed in three dimensions, and a guide arrow 200 based on a separately designated route guide is appropriately displayed.

  In addition, a signboard 300 corresponding to the signboard installation position set by the system operator 2 is displayed in the car navigation image 100. In this signboard 300, an advertisement requested by the advertiser 3 to be posted to the system provider 2 is displayed. As a result, the user has a strong visual effect as if the actual advertisement signboard exists in the car navigation image 100. 4 can be given.

(3) Configuration of Distribution Server On the other hand, FIG. 4 shows a distribution server 30 as an information distribution apparatus operated by the system operator 2, and a CPU 31 that controls the entire distribution server 30 through the bus 32. A ROM 33, a RAM 34, a storage unit 35, and a communication unit 36 are connected. The CPU 31 reads out various programs stored in the ROM 33 and executes them on the RAM 34 to realize various functions.

  The communication unit 36 is connected to the car navigation device 10 of the user 4 and the server (not shown) of the advertiser 3 and the traffic surveyor 5 through a public line or a base station (not shown).

  The storage unit 35 is a large-capacity hard disk drive, and stores car navigation software developed by the system operator 2. The map data and the advertisement data included in the car navigation software are updated at predetermined update intervals (for example, every month), and the CPU 31 sends the latest car navigation software via the communication unit 36 every time the data is updated. Distribution to the car navigation device 10 of the user 4. Further, the CPU 31 totals the personal information transmitted from the car navigation device 10 of each user 4 and stores it in the storage unit 35.

(4) Setting of advertising fee according to the present invention Next, description will be made regarding the setting of advertising conditions according to the traffic volume, which is a feature of the present invention. FIG. 5 shows an installation example of the signboard 300 in the car navigation advertising system 1, and eight signboards 300A to 300H are installed on the road. The installation location of the signboard 300 is determined by the system operator 2, and is installed in a place where the advertising effect is assumed to be high.

  For example, the signboards 300 </ b> A to 300 </ b> D are installed along general trunk roads with a large traffic volume. Among these, the signboard 300B is installed in a section where traffic congestion frequently occurs on the general trunk road. In addition, the signboard 300E is installed in the vicinity of the interchange where cars getting on and off the expressway are concentrated. 300F, 300G, and 300H are arranged along a road that leads to a leisure resort (a ski resort, a golf course, and a beach). In addition, the signboards 300 are arranged at an appropriate interval so that the advertisement effect does not deteriorate when a plurality of signboards 300 are displayed at a time in the car navigation image 100.

  The traffic volume surveyor 5 actually surveys the traffic volume at the place where these signboards 300 are installed, and provides the survey result to the system operator 2 as traffic volume information. As the investigation method, a human may measure using a counter or the like, or may be automatically measured by a device installed near the road.

  On the other hand, before the user 4 participates in the car navigation advertising system 1 and receives distribution of the car navigation software, the user 4 registers personal information requested by the system operator 2 with the system operator via the car navigation device 10. . This personal information is composed of personal hobbies and regular roads that are information frequently used for commuting, attending school or daily shopping. The hobbies and preferences are such that a plurality of selection items such as sports that are related to the above-mentioned resort are presented by the system operator 2, and the user 4 arbitrarily selects from the presented selection items. Yes.

  When the distribution server 30 of the system operator 2 updates the car navigation software, as shown in FIG. 6, the traffic information acquired from the traffic researcher 5, the personal information acquired from each user 4, and the updated car navigation system Based on the season information of the time when the software is distributed to the user 4, the advertising fee for each of the signboards 300 is calculated.

The basis for calculating this advertising fee is:
1) Based on the traffic information, the advertising fee for the signboard 300 installed in a place with a lot of traffic is high, and the advertising charge for the signboard 300 installed in a place with a small amount of traffic is reduced (for example, a signboard near an interchange) 300E and traffic signs near heavy traffic signs 300B etc.)
2) Increase the advertising fee for billboards 300 installed on roads often designated as regular roads in personal information, and lower the advertising fee for billboards 300 installed in less designated locations 3) Designate in personal information Increase the advertising fee for the signboard 300 installed on the road to the holiday destination related to many hobbies preferences, and reduce the advertisement fee for the signboard 300 installed on the road to the resort resort related to lesser hobbies preferences 4) Based on the seasonal information, the advertising fee for the signboard 300 installed on the road to a resort that is closely related to the season (for example, ski resorts in the winter and beaches in the summer) is high, and the leisure is not closely related The advertisement fee for the signboard 300 installed on the road to the ground is reduced.

  The distribution server 30 transmits and presents the advertising fee for each signboard 300 calculated using the above-described four calculation criteria to each advertiser 3, and requests an advertisement request for each signboard 300. At this time, the distribution server 30 presents each advertiser 3 with a criterion for determining the advertising effectiveness for each signboard 300 by transmitting the traffic information and personal information described above together with the advertising fee as an advertising condition.

  Each advertiser 4 considers the advertising fee and advertising conditions for each billboard 300, and requests that the billboard 300 determine that its advertisement has an advertising effect commensurate with the advertising fee to place an advertisement. The distribution server 30 aggregates the advertisements requested by each advertiser 4 to create advertisement data, and the car navigation software created using the advertisement data and the latest map data is stored in the car navigation device 10 of each user 4. To deliver.

(5) Car navigation software creation and distribution processing by distribution server Next, a procedure in which the distribution server 30 described above calculates the advertising fee and distributes the car navigation software will be described in detail with reference to the flowchart shown in FIG.

  That is, the CPU 31 of the distribution server 30 enters from the start step of the car navigation software creation / distribution processing routine RT1 and proceeds to step SP1, requests registration of personal information from each user 4 participating in the car navigation advertising system 1, In response to the request, the personal information registered by each user 4 is aggregated and stored in the storage unit 35, and the process proceeds to the next step SP2.

  In step SP2, the CPU 31 requests traffic information from the traffic surveyor 5, acquires the latest traffic information supplied in response to the request, stores it in the storage unit 35, and proceeds to the next step SP3. Move.

  In step SP3, the CPU 31 as the advertising fee setting means reads the traffic information and the collected personal information from the storage unit 35, and uses the above-described calculation criteria based on the traffic information, the personal information, and the season information. The advertising fee for each of the signboards 300 is calculated, and the process proceeds to the next step SP4.

In step SP4, the CPU 31 presents the calculated advertisement fee and advertisement conditions to each advertiser 3, moves to step SP5, and creates advertisement data by collecting the advertisements requested by each advertiser 3 according to the presentation. Then, the process proceeds to the next step SP6.

  In step SP6, the CPU 31 as the distribution data generating means creates car navigation software using the advertisement data and the latest map data, and proceeds to step SP7. In step SP7, the CPU 31 as the data distribution means distributes the created car navigation software to the car navigation device 10 of each user 4 and returns to step SP1.

  Then, when the update interval of the car navigation software arrives, the CPU 31 executes step SP1 and subsequent steps again, and performs personal information aggregation, traffic volume information acquisition, advertisement fee calculation, car navigation software creation and distribution.

(6) Operation and Effect In the above configuration, the distribution server 30 of the system provider 2 acquires and aggregates the personal information registered by each user 4 from the car navigation device 10, and the traffic volume from the traffic survey agency 5. Get information. Then, the distribution server 30 sets an advertising fee reflecting the advertising effect for each signboard 300 based on the acquired personal information and traffic information.

  Then, the distribution server 30 presents to each advertiser 3 the advertisement fee of each signboard 300 and the personal information and traffic information (that is, the advertisement conditions) that are the basis for calculating the advertisement fee. Thereby, each advertiser 3 can request the advertisement by selecting the signboard 300 that seems to have an advertising effect corresponding to the advertisement fee based on the presented advertisement fee and the advertisement condition.

  Further, the system operator 2 can provide the car navigation software at a low cost or free of charge to each user 4 by using the advertising fee requested in this way to the development cost of the car navigation software.

  According to the above configuration, in this car navigation advertising system 1, the advertiser 3 can perform an advertisement with a high advertising effect, and the system operator 2 can obtain an advertising fee according to the advertising effect.

(7) Other Embodiments In the above-described embodiment, the distribution server 30 and the car navigation device 10 are connected via the communication units 36 and 19 to distribute the car navigation software. The present invention is not limited to this, and the car navigation software may be distributed by storing the car navigation software on a recording medium such as a CD-ROM or a memory card and sending the recording medium to the user. In this case, although the immediacy of delivery is somewhat reduced, the car navigation device can be simplified by omitting the communication unit 19 from the car navigation device 10.

  In the above embodiment, one advertisement is displayed on one signboard 300. However, the present invention is not limited to this, and a plurality of advertisements are set for one signboard 300 in advance. Alternatively, one of a plurality of advertisements may be selected and displayed according to the personal information of the user.

  For example, it is assumed that a ski manufacturer, a golf tool manufacturer, and an automobile manufacturer request advertisements for a certain signboard 300. Accordingly, in the advertisement data, ski advertisements, golf equipment advertisements, and automobile advertisements are recorded in association with the signboard 300.

  When displaying the signboard 300, the CPU 11 of the car navigation apparatus 10 refers to the personal information of the user 4, selects an advertisement related to the hobby preference recorded in the personal information from the advertisement data, and displays the advertisement on the signboard 300.

  For example, when the user 4 has registered “skiing” as a hobby preference, the CPU 11 selects a ski advertisement directly related thereto and displays it on the signboard 300. If the user 4 has registered “snowboard” as a hobby preference, the CPU 11 selects a ski advertisement relatively deeply related to the advertisement and displays it on the signboard 300.

  Similarly, if the user 4 has registered “automobile” or “motorcycle” as a hobby preference, the CPU 11 selects an advertisement for a car related to this and displays it on the signboard 300.

  As a result, the system operator 2 can accept a plurality of advertisements for each signboard 300 and increase the advertising revenue. On the other hand, the advertiser 3 can intensively present the advertisement to the user 4 who is interested in the requested advertisement, and can improve the advertising effect on the advertising cost.

  Further, in the above-described embodiment, the advertisement of the advertiser 3 is displayed on the signboard 300. However, the present invention is not limited to this, and a guide advertisement that guides to a store or the like operated by the advertiser 3 is displayed on the signboard. You may make it display on 300. FIG. Even in this case, if a plurality of guide advertisements are received for each signboard 300 and a guide advertisement related to the user 4's hobby preference is selected and displayed, the user 4 who seems to be interested in the store is selectively selected. To the store.

  The present invention can be applied to various uses in which an advertisement is added to map software and distributed.

It is a block diagram which shows the structure of a car navigation advertising system. It is a block diagram which shows the structure of a car navigation apparatus. It is a schematic ship figure showing an example of a car navigation image. It is a block diagram which shows the structure of a delivery server. It is an approximate line figure used for explanation of a billboard installation place. It is an approximate line figure used for explanation of calculation of an advertising fee. It is a flowchart of a car navigation software distribution procedure.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 ... Car navigation advertising system, 2 ... System company, 3 ... Advertiser, 4 ... User, 10 ... Car navigation device, 11 ... CPU, 12 ... Bus, 13 ... ROM, 14 ... RAM, 15 ... operation unit, 16 ... display unit, 17 ... storage unit, 18 ... GPS unit, 19 ... communication unit, 20 ... GPS antenna, 21 ... communication antenna, 30 ... distribution server, 31 ... CPU, 32 ... bus, 33 ... ROM, 34 ... RAM, 35 ... storage unit, 36 ... communication unit.

Claims (4)

An information distribution system having a plurality of information display devices and an information distribution device for distributing distribution data to the plurality of information display devices,
The information distribution device
An advertisement fee setting means for setting an advertisement fee according to the advertisement effect brought about by the advertisement display area for each of the plurality of advertisement display areas set on the map data;
Distribution that creates advertisement data by collecting the advertisements requested by each advertiser for the advertisement display area according to the set advertisement fee, and generates the distribution data by combining the advertisement data and the map data. Data generation means;
Data distribution means for distributing the generated distribution data to the plurality of information display devices,
The information display device
Data receiving means for receiving the distribution data distributed from the information distribution device;
Map display means for displaying the map data included in the received distribution data as a map image;
An information distribution system comprising: advertisement display means for displaying the advertisement for the advertisement display area with respect to the advertisement display area included in the map image displayed by the map display means. The information display device comprises personal information transmitting means for transmitting the user's hobbies and preferences inputted by the user of the information display device as personal information to the information distribution device,
The information distribution device includes traffic information acquisition means for acquiring actual traffic information on a road in the vicinity of the advertisement display area,
The advertisement fee setting means sets the advertisement fee according to the higher-level advertisement effect for each of the advertisement display areas based on at least one of the personal information and the traffic information. 1. The information distribution system according to 1. An information distribution device that distributes distribution data displayed on a plurality of information display devices,
An advertisement fee setting means for setting an advertisement fee according to the advertisement effect brought about by the advertisement display area for each of the plurality of advertisement display areas set on the map data;
Distribution that creates advertisement data by collecting the advertisements requested by each advertiser for the advertisement display area according to the set advertisement fee, and generates the distribution data by combining the advertisement data and the map data. Data generation means;
An information distribution apparatus comprising: data distribution means for distributing the generated distribution data to the plurality of information display apparatuses. Comprising traffic information acquisition means for acquiring actual traffic information on a road in the vicinity of the advertisement display area;
The advertising fee setting means acquires the user's hobby preference input by the user of the information display device as personal information from the information display device,
The advertisement fee setting means sets the advertisement fee according to the higher-level advertisement effect for each of the advertisement display areas based on at least one of the personal information and the traffic information. 3. The information distribution device according to 3.

Images