JP2005293525A - Advertisement creation system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system by which a plurality of kinds of advertisement are created for mass marketer at low cost and with high efficiency. <P>SOLUTION: This advertisement creation system creates a plurality of kinds of advertising leaflets and creates a data base for storing article information of a plurality of articles placed on the advertising leaflets, an article list of articles to be placed on basic advertising leaflets to be a base and an article list of articles to be placed on derivative advertising leaflets constituted by partially changing the basic advertising leaflet by acquiring article information about the plurality of articles from the data base. Then, the plurality of kinds of advertising leaflets are created based on the plurality of created article lists (data for phototypesetting). <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to an advertisement creation system, and more particularly to an advertisement system that creates a plurality of types of advertisement flyers in a mass sales store chain such as a supermarket having a plurality of stores.

  In general, when creating a flyer advertisement for a mass retailer such as a supermarket, first, a large-scale layout for an advertisement created by an advertisement creation company (design company) is created. Then, a product item list that is put on an advertisement from the client (supermarket side), that is, fitted to the layout of the outline, is obtained, and the print operator (type block) is created by typing the input operator looking at it. A series of work is being done.

  Subsequently, the positive film of the photograph to be pasted on the advertisement is decomposed into four-color data of CMYK, replaced with data that can correspond to the print data, and the work of sizing is performed with the above-described block composition. And based on this typography, the work which prints a flyer advertisement is made.

Recently, an electronic publishing system that creates and sells advertisements and articles using desktop publishing has been proposed in Japanese Patent Laid-Open No. 2003-141210.
JP 2003-141210 A

  However, in general, layout corrections and product information corrections occur many times before such flyer advertisements are printed, and in the case of the conventional method, the image is reprinted every time it is added or corrected (photosetting). It was necessary to return to the production work, and the processing was complicated. In addition, in such a series of workflows for creating flyer advertisements, a highly skilled designer must manage from the start of work to the end of printing (layout creation, color designation, character designation, etc.) It is one factor.

  In addition, regarding the creation of the data that is the basis of the printed matter, the desktop publishing (DTP) disclosed in the above-mentioned Japanese Patent Application Laid-Open No. 2003-141210 involves a severe correction in the middle of the work, such as the creation of flyer advertisement data for mass retailers. There is a problem that it cannot sufficiently respond to things, that is, it takes too much time to work and it cannot respond quickly to client requests. In particular, in the case of mass retailers, there are multiple stores, but the product items, product information, sales targets, and methods that are posted on the flyers are often different for each store. The current situation is different, and there is a problem that it is very difficult to cope with DTP.

  The present invention has been made to solve the above problems, and an advertisement creation system according to the present invention is an advertisement creation system for creating a plurality of types of flyer advertisements, and a plurality of products posted in the flyer advertisements. The product information of the plurality of products is acquired from the database for storing the product information of the product, and the product list of the products to be published in the basic basic flyer advertisement and the basic flyer advertisement are partially changed Photographic data creation means for creating a product list of products to be posted in the derived flyer advertisement, and Terrasy advertisement creation means for creating a plurality of types of flyer advertisements based on the plurality of product lists created by the photocopying data creation means; It is equipped with.

  Further, the flyer advertisement creating means creates a basic rough pattern that is the basis of the basic flyer advertisement according to a client's request, and creates a basic color pattern based on a check result of the basic rough pattern by the client.

  Furthermore, the advertisement creation system according to the present invention includes a calibration unit that executes a calibration process on the basic color pattern.

  Then, the flyer creation means completes the basic color pattern based on the calibration processing result by the calibration means and the correction result of the basic color pattern by the client.

  Further, the flyer advertisement creating means creates a variation color pattern that is a source of the derived flyer advertisement in response to a request from the client.

  The calibration means executes a calibration process on the variation color pattern.

  The flyer creation means completes the variation color pattern based on a calibration processing result by the calibration means and a correction result of the variation color pattern by the client.

  Further, the flyer creation means addresses the product information posted in the plurality of product lists created by the phototype data creation means and the image data published together with the product information, and the basic flyer and the derived flyer. Create multiple types of flyer ads with

  An advertisement creation method for creating a plurality of types of flyer advertisements corresponding to the above-described advertisement creation system is also the content of the present invention.

  ADVANTAGE OF THE INVENTION According to this invention, the system which processes a plurality of types of leaflet preparation corresponding to each store in a mass sales store quickly can be realized.

  The best mode for carrying out the present invention will be described below in detail with reference to the drawings.

  FIG. 1 is a schematic diagram showing an entire flyer advertisement creating system 1 according to the present invention.

  In FIG. 1, reference numeral 10 denotes a computer, that is, a computer system on the side of a mass retailer such as a supermarket. A list of each item information to be put on the flyer advertisement is acquired as text data from the client 10 and input to the database 20. This product item information is composed of, for example, a product list number, product photo number, sale distinction (information indicating whether or not the product is a sale target), detailed information on a product posted on a flyer, a store name, etc. Listed for products. Further, from the client 10, in addition to the text data related to the product item information, photograph data such as digital camera images and positive films corresponding to each product is acquired and input to the database 20.

  In the database 20, text data and photo data relating to the above-described product item information are registered. In addition, the client 10 may be notified of correction / addition / update of already registered product item information. In this case, the contents of text data and / or photo data are rewritten. This update operation may be performed periodically. Data registered in such a database 20 is used in a calibration company and a production company. The registered data (especially photo data) is basically published in this flyer advertisement, but can be used for the next and subsequent flyer advertisement creation. The database 20 searches for registered data in response to a registered data browsing request from the client 10 and returns the search result as browsing data. The client 10 checks the registered data. be able to. Therefore, it is possible to prevent duplicate processing such as re-registering registered data.

  Reference numeral 30 denotes a computer system of a proofreading company, which creates a large basic production list (to be described later) or a variation pattern of a flyer advertisement corresponding to each store based on data registered in a database. Further, the proofreading company 30 performs proofreading processing on the contents of the flyer designed by the production company 40, mainly character data. This proofreading process includes a process of correcting “Tenihaha” and pointing out typographical errors and omissions. The calibrated data is input to the database 20 from the calibration company.

  A computer system 40 of the production company extracts text / photo data relating to each product item from the database 20 for each sale for which a flyer advertisement is created, and creates a design based thereon. When corrections or additions occur from the client 10 and are registered in the database, only the correction data is sent, and the design created first is corrected.

  In FIG. 1, a client 10, a database 20, a proofreading company 30, and a production company 40 are connected to each other on a network such as the Internet, for example, so that data communication can be performed via the network. However, the present invention is not limited to this, and data exchange between them may be performed by physical media movement.

  In FIG. 2, reference numeral 100 is a block diagram showing the inside of each device of the client 10, the calibration company 30, and the production company 40. Since each device is configured by a computer, the internal configuration is almost the same.

  Reference numeral 110 denotes a CPU (central processing calculation unit) that executes a program based on a program stored in the ROM 120 and data input from the input unit 150 and outputs a calculation result to an output unit such as the display 140 as necessary. Is output (displayed).

  Reference numeral 120 denotes a ROM (Read Only Memory), which stores a program for performing a predetermined calculation as described above. Of course, the programs and data stored in the ROM differ depending on the devices (10, 30, 40) in the system 1. For example, the ROM of the client 10 stores product list creation sheets and programs. The ROM of the proofreading company 30 stores a program for creating a variation pattern table described later, a flyer production data extraction / conversion program, and the like. Further, the ROM of the production company 40 stores a program for pasting photosetting data and photo data, which will be described later, on the design rough.

  Reference numeral 130 denotes a RAM (random access memory) in which data input from the input unit 150 is temporarily stored. For example, as described above, the temporarily stored data is used together with a program for a predetermined calculation or evaluation of input data.

  Reference numeral 140 denotes a display unit such as a display, which displays a calculation result by the CPU 110 and / or a list, for example.

  An input unit 150 corresponds to, for example, a keyboard, a pointing device such as a mouse, a scanner, an OMR (magneto-optical reader), or the like. Use of this scanner or OMR is convenient because a list can be created on paper, for example, and read directly without the client creating a list of products on the screen.

  Reference numeral 160 denotes a printer which can output a list, calculation results, and variation pattern creation results on paper.

  Under the system configuration and apparatus configuration as described above, the overall operation of the flyer advertisement creation system according to the present invention is specifically executed based on the flowchart of FIG. Control of the operation in this flowchart is performed by the CPU 110 in each apparatus.

  FIG. 3 is a flow chart for explaining the entire flow of a series of processing from the flyer advertisement creation order to printing in the flyer advertisement system 1 shown in FIG.

  In step S <b> 101, the client 10 creates a digital list and registers it in the database 20. This digital list indicates text data related to the item item information described in FIG. In step S102, the client 10 creates “major oriental” and notifies the production company 40 of it. This “basic oriental” is a concept regarding what kind of flyer creation is desired in what direction.

  In step S201, the production company 40 acquires information related to the large basic orient from the client 10 and creates a large basic rough pattern. The large basic rough pattern is a basic pattern of a flyer advertisement of each store of the client 10. For example, if there are 100 patterns of flyers, it is a rough design of the basic pattern.

  The large basic rough pattern is returned from the production company 40 to the client 10, and the client 10 checks in step S103 whether the large basic rough pattern matches the large basic orient described above, and the result is sent to the production company 40. Be notified.

  On the other hand, in the calibration company 30, in step S301, text data is acquired from the registered digital text, and a large basic production list is created. The large basic production list shows the text manuscript and basic pattern for the large basic flyer advertisement, and it is determined what kind of product composition and product combination the flyer is to be made.

  In step S302, a variation pattern is created. A variation pattern is a list that is created because the number of products, types, discount rates, etc. differ depending on the store, grouped by stores that have the same product, etc., and the common part and the changed part of the large basic pattern are clear It is a merchandise item list consisting of a plurality of patterns corresponding to each group.

  The large basic production list and the variation pattern list are registered in the database 20.

  In the production company 40, in step S202, a large basic color pattern is created based on the check result of the client and the large basic production list obtained from the database 20. This large basic color pattern is a flyer pattern corresponding to a leaflet used by the majority of stores (for example, each store in the Tokyo metropolitan area), and although it may be corrected later, it is printed. It is the basis. Therefore, the large basic color pattern is literally composed of colors, and product information and photographic data are also inserted there.

  Subsequently, in step S104, the large basic color pattern is checked by the client 10, and it is determined whether or not there is a correction in step S105.

  If it is determined in step S105 that there is a correction, the process proceeds to step S203 on the production company 40 side, and the large basic color pattern is corrected based on the check result.

  On the other hand, the proofing company 30 performs proofreading processing on the large basic color pattern in step S303. Note that the proofreading process is a process for correcting a typo or omission and adding / deleting a product. Since the digital list corrected from the client 10 may be registered in the database 20, the correction information is reflected in the large basic production list and the variation pattern list. On the other hand, the correction process (step S203 and the like) refers to reflecting the layout correction request from the client 10 and the proofreading contents in the color pattern (large basic and variation color pattern).

  In step S304, the proofreading result is notified to the production company, and in step S203 on the production company 40 side, the proofreading result is also taken into consideration in the large basic pattern correction.

  When the correction is made in step S203, the process proceeds to step S104 again, and the client 10 checks. The processing loop of steps S104 → S105 → S203 continues until no correction is made. However, for example, the correction processing loop may be executed by determining the number of times, for example, checking the client 10 at least twice.

  If it is determined in step S105 that there is no correction, the process proceeds to step S106, and the variation orientation is determined in the client 10 this time. The variation orient is the concept of the variation pattern, similar to the above-mentioned basic orientation.

  In step S204 on the production company 40 side, a variation color pattern is created based on the variation orientation determined by the client 10 and the list regarding the variation pattern created by the proofreading company 30.

  Subsequently, the process proceeds to step S107 on the client 10 side, where the final check of the large basic color pattern is performed, and the variation color pattern is checked in step S108. In step S109, whether or not there is a correction is determined by checking in steps S107 and S108. If there is a correction, the process proceeds to the production company 40 to step S205.

  On the other hand, in step S305 of the proofreading company 30, the large basic completed version and the variation pattern are calibrated. In step S306, the result of the proofreading process is notified to the production company.

  In step S205 of the production company 40, correction processing of the large basic color pattern and the variation pattern is performed based on the check result of the client 10 and the calibration result of the calibration company 30. The basic process is the final correction process. If the correction process is completed in the processing loop of steps S104 → S105 → S203 described above, the correction process is usually hardly performed. Has a preliminary character. Therefore, it becomes effective when a quick correction is entered from the client or a calibration error is made in the previous stage. For the variation pattern, this is the main correction process, and steps S107 → S108 → S109 → S205 and S305 → S306 → S205 are repeated until there is no correction or calibration. Regarding the variation pattern, a limit may be set on the number of corrections as in the case of the basics.

  If it is determined in step S109 described above that there is no correction as a result of the check by the client 10, the process proceeds to step S401, the plate size / print process is executed, and the series of processes ends. The completed flyer advertisement is delivered to the client 10.

  FIG. 5 is a diagram showing a photosetting data generation process (in the proofreading company 30) and a printing photo data generation process that proceeds in parallel therewith. The former is mainly important. FIG. 5 specifically shows step S301 and step S302 in FIG. 3 in detail.

  As shown in step S101 of FIG. 3, a digital list is sent from the client 10 to the calibration company 30. In step S3010, text data is extracted from the list. This text data is, for example, Excel-format data or tab-delimited files in which prices, sales information, photo negative numbers, store information, and the like are listed for each product item. Thus, this list contains all the necessary information, but is very difficult to see.

  Therefore, in step S3020, the proofreading list 60 is created from the text data acquired in step S3010. The proofreading list 60 is a one-leaf sheet in which information of one product item necessary for creating a flyer is included in a format as shown in FIG. 6, for example, and this sheet is created for the number of product items. As shown in FIG. 6, this product has a product list number 0041-03, relates to women's clothing, and the theme of this product in the handling department is formal wear 2 discount. Further, as the product information 61, the photo negative number is 23A030, the list price is 4900 yen, and the sale price is 39200 yen at the present 2 discount, and the material / size information is shown. Further, as the additional product information 62, product information and sales information that are particularly desired to be posted on the flyer for the product are also shown. Further, as the store information 63, among the stores of the mass sales store that is the client, the store where the sale is performed with the product information (conditions) of the main leaf sheet is checked for the product.

  Returning to FIG. 5, in step S3030, a variation pattern table is created from the calibration list 60 created in step S3020. Since the list for calibration 60 created in step S3020 includes store information 63 for all products, the store information 63 of each calibration list 60 is compared to group the stores for the same product. (Large group). In addition, since the discount rate and the selling price may be different depending on the store even for the same product, it is possible to make a group (small group) with the same discount rate in the large group. Note that in order to perform the grouping process, it is necessary that information on products placed in each of the large basic pattern, the pattern A, the pattern B,... Such a pattern depends on the number of large groups, but the number of large groups should not be increased so as to increase the efficiency of flyer advertisement creation. Therefore, the number of large groups can be efficiently reduced by utilizing small groups, and therefore the number of patterns can be reduced according to the number of large groups.

  The variation pattern table created in step S3030 is, for example, 71 shown in FIG. Here, reference numeral 711 denotes target data to be extracted as a pattern, which can be selected with a radio button. In the example of FIG. 7, the data after calibration is the extraction target. Reference numeral 712 denotes a frame indicating which store uses the large basic pattern. In this example, the large basic flyer pattern is applied to three stores. Similarly, reference numeral 713 denotes a store where the pattern A is adopted, and reference numeral 714 denotes a store where the pattern B is adopted. Further, the button group 715 can extract a calibration list related to a large basic pattern when the large basic extraction button is pressed, and all of the large basic patterns, patterns A, B... A list for proofreading about patterns can be extracted.

  If the variation pattern table is created in step S3030, the process proceeds to step S3040. In step S3040, a digital list for each pattern is generated. That is, in FIG. 5, a list is created for the large basic pattern, pattern A, and pattern B. Patterns A and B are managed separately in common parts and changed parts (lists of different products / additional products) with the large basic pattern. By doing so, it becomes clear at a glance what is the same as the large basic pattern and what is different, so that it is easy to manage and the creation of the flyer advertisement is much easier than before.

72 to 74 in FIG. 7 show the digital list generated in step S3040. 72 is a bundle of calibration lists 60 for each product related to the large basic pattern, 73 is a bundle of calibration lists 60 for each product related to the pattern A, and 74 is a calibration of each product related to the pattern B. This is a bundle of the list 60 for use.
Subsequently, the process proceeds to step S3050, where product information or the like represented in the list of each pattern is extracted and converted into leaflet production data. As shown in step S3050 of FIG. 5, for example, the portion marked (limited number: 1) is converted to (one point per person). Other parts of the information are also converted into the notation actually used on the flyer advertisement. If the conversion process is completed for all products of all patterns, the process proceeds to step S3060.

  In step S3060, the leaflet character information is converted into tab data for each pattern. Although not shown, for example, in each pattern, a list of photograph data numbers of each product and post-conversion marks of product information is generated. If this process is completed for all products of all patterns, the process proceeds to step S3070, and preparations are made for using these data as flyer phototypesetting data.

  On the other hand, in FIG. 5, in step S <b> 4010, a shooting list for each product is created from the text data acquired from the client 10. Based on this, the photograph data actually taken in step S4020 is input, and in step S430, the data is processed so as to be suitable for the flyer advertisement. Also, if there is photo data that can be used for creating the present flyer advertisement among the photo data previously registered in the database 20 (FIG. 1), it can be extracted from the database and used as photo data for printing. it can. The photo data arranged in this way is managed in step S4050 and can be used as photo data for printing.

  FIG. 8 is a diagram showing a design process performed in the production company 40 after the photosetting data creation processing in the proofreading company 30 shown in FIG. However, step S 4060 is a process performed by the calibration company 30.

  In FIG. 8, in step S4010, the production company 40 creates a design rough. This design rough becomes a prototype of a flyer advertisement as indicated by 91 in FIG. 9, for example.

  In step S4020, the phototypesetting data created by the proofreading company 30, that is, the tab data of each pattern (large basic, pattern A, B...) Created in step S3060 in FIG. So, access the database and get these data. Based on the flowchart of FIG. 3, first, data on a large basic pattern is acquired. The variation pattern is processed after the calibration and correction of the large basic pattern is completed. However, each pattern may be processed simultaneously. In this case, the entire processing operation in FIG. 3 is different, but only the order is different, and the processing in that case is uniquely understood, and thus description thereof is omitted here.

  Furthermore, in step S4030, photo data to be pasted on the flyer advertisement is also acquired from the database 20.

  Then, the process proceeds to step S4040, where the acquired tab data (list data) or photo data is addressed where the rough design is to be pasted, and a digitally designated manuscript with a serial number (address) is created. Is done. These designated originals are shown at 92, 93 and 94 in FIG. Reference numeral 92 is a large basic pattern original, and 93 and 94 are patterns A and B originals. The blank portions of the patterns A and B mean that they are common to the large basic pattern. By doing so, it becomes clear at a glance where the large basic pattern differs from each other pattern. This is also described in the description of step S3040 in FIG.

  Thereafter, in step S4050, the text data and the image data are poured into the addressed digital designated original. When the process of step S4050 is completed, the flyer advertisement is once returned to the database 20, or directly transmitted to the client 10 or the calibration company 30. In the former case, the proofreading company 30 and the client 10 respectively access the database 20 for proofreading or checking and acquire flyer advertisement data.

  In step S4060, the proofreading company 39 performs character proofing and pattern proofing. Then, the result of the proofreading process is notified to the production company 40. In step S4070, the production company 40 performs character correction and pattern correction processing.

  FIG. 3 shows that the calibration process and the correction process may be performed several times. When calibration and correction are finally completed, final data is determined in step S4080. After the determination, a film production process for printing is performed in step 4090, and subsequently, a printing plate / printing process is performed in step S4100, and a flyer advertisement actually distributed from the client to the consumer is completed. In step S4110, the flyer advertisement is delivered to the client 10.

  Although charging to the client is not shown in the system, an invoice may be automatically issued from the proofreading company and the production company when each process is cleared, as in normal transactions In addition, an invoice may be automatically issued at the stage when the leaflet advertisement as the final product is delivered and automatically withdrawn from the bank account. In the case of automatic debiting according to the bill, it is natural that security is required such as authentication or obtaining permission from the client.

<Others>
The processing of the embodiment of the present invention provides a system or apparatus with a storage medium storing software program codes embodying each function, and the system or apparatus computer (or CPU or MPU) stores the storage medium. It can also be realized by reading and executing the program code stored in the. In this case, the program code itself read from the storage medium realizes the functions of the above-described embodiments, and the storage medium storing the program code constitutes the present invention. As a storage medium for supplying such a program code, for example, a floppy (registered trademark) disk, hard disk, optical disk, magneto-optical disk, CD-ROM, CD-R, magnetic tape, nonvolatile memory card, ROM Etc. can be used.

  Further, by executing the program code read by the computer, not only the functions of the above-described embodiments are realized, but also an OS (Operating System) running on the computer based on the instruction of the program code. Includes the case where the functions of the above-described embodiments are realized by performing part or all of the actual processing.

  Furthermore, after the program code read from the storage medium is written in the memory provided in the function expansion board inserted into the computer or the function expansion unit connected to the computer, the function is determined based on the instruction of the program code. This includes a case where a CPU or the like provided in an expansion board or function expansion unit performs part or all of the actual processing, and the functions of the above-described embodiments are realized by the processing.

It is a figure which shows the advertisement production system which concerns on embodiment of this invention. It is a figure which shows the block diagram of the processing apparatus of the client which comprises the advertising system which concerns on embodiment of this invention, a proofreading company, and a production company. It is a flowchart (first half) for demonstrating the whole process of embodiment of this invention in a client, a proofreading company, and a production company. It is a flowchart (latter half) for demonstrating the whole process of embodiment of this invention in a client, a proofreading company, and a production company. It is a flowchart which shows the detail of the process in a calibration company. It is a figure which shows the specific example of the list | wrist for calibration. It is a figure which shows the specific example of a variation pattern table | surface. It is a free chart which shows the detail of the process in a production company. It is a figure which shows the specific example of the produced advertisement.

Claims (16)

An ad creation system for creating multiple types of flyer ads,
A database for storing product information of a plurality of products to be published in the flyer advertisement;
The product information of the plurality of products is obtained from the database, and the product list of the products to be published in the basic basic flyer advertisement and the product of the product to be published in the derived flyer advertisement obtained by partially changing the basic flyer advertisement. Photosetting data creation means for creating a product list;
A flyer advertisement creating means for creating a plurality of types of flyer advertisements based on a plurality of product lists created by the photosetting data creating means;
An advertisement creation system characterized by comprising:   The flyer advertisement creating means creates a basic rough pattern that is a source of the basic flyer advertisement according to a client's request, and creates a basic color pattern based on a check result of the basic rough pattern by the client. The advertisement creation system according to claim 1.   The advertisement creating system according to claim 2, further comprising a calibration unit that performs a calibration process on the basic color pattern.   4. The advertisement creating system according to claim 3, wherein the flyer creating unit completes the basic color pattern based on a calibration processing result by the calibration unit and a correction result of the basic color pattern by the client.   5. The advertisement creation system according to claim 2, wherein the flyer advertisement creation unit creates a variation color pattern that is a source of the derived flyer advertisement in response to a request of the client.   The advertisement creation system according to claim 5, wherein the proofreading unit performs a proofreading process on the variation color pattern.   7. The advertisement creation system according to claim 6, wherein the leaflet creation unit completes the variation color pattern based on a calibration processing result by the calibration unit and a correction result of the variation color pattern by the client.   The flyer creating means addresses the product information posted in the plurality of product lists created by the photosetting data creating means and the image data published together with the product information, and includes the basic flyer and the derived flyer. An advertisement creation system characterized by creating multiple types of flyer advertisements. An ad creation method for creating multiple types of flyer ads,
An input step of storing product information of a plurality of products published in the flyer advertisement;
The product information of the plurality of products is obtained from the database, and the product list of the products to be published in the basic basic flyer advertisement and the product of the product to be published in the derived flyer advertisement obtained by partially changing the basic flyer advertisement. Photographic data creation process to create a product list,
A flyer advertisement creating process for creating a plurality of types of flyer advertisements based on the plurality of product lists created in the photosetting data creating process;
An advertisement creation method characterized by comprising:   In the flyer advertisement creating step, a basic rough pattern that is a source of the basic flyer advertisement is created according to a client's request, and a basic color pattern is created based on a check result of the basic rough pattern by the client. The advertisement creating method according to claim 9, wherein the advertisement is created.   The advertisement creating method according to claim 10, further comprising a calibration step of executing a calibration process on the basic color pattern.   12. The advertisement creating method according to claim 11, wherein, in the flyer creating step, the basic color pattern is completed based on a calibration processing result in the calibration step and a correction result of the basic color pattern by the client. .   The advertisement creation method according to any one of claims 10 to 12, wherein, in the flyer advertisement creation step, a variation color pattern that is a source of the derived flyer advertisement is created according to a request of the client. .   The advertisement creation method according to claim 13, wherein in the calibration step, a calibration process is performed on the variation color pattern.   15. The advertisement creating system according to claim 14, wherein, in the flyer creating step, the variation color pattern is completed based on a calibration processing result in the calibration step and a correction result of the variation color pattern by the client. .   In the flyer creation step, the product information published in the plurality of product lists created in the photosetting data creation step and the image data published together with the product information are addressed, and the basic flyer and the derived flyer are included. An advertisement creation method characterized in that a plurality of types of flyer advertisements are created.

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