JP2005165947A - Customer Awareness Survey Program, Customer Awareness Survey Method, Customer Awareness Survey Device, Customer Awareness Analysis Program, Customer Awareness Analysis Method, Customer Awareness Analysis Device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To relieve the feeling of burden of a customer and to obtain an effective investigation result about customer attitude. <P>SOLUTION: This method for analyzing customer attitude includes the steps for: reading an article code and a privilege flag to identify an article 10<SB>1</SB>in which the customer is interested from an IC tag 20<SB>1</SB>attached to the article 10<SB>1</SB>among the articles 10<SB>1</SB>to 10<SB>n</SB>; confirming the customer attitude (such as reasons of purchase when the article 10<SB>1</SB>is purchased, reasons of non-purchase when the article 10<SB>1</SB>is not purchased and requests) about the article 10<SB>1</SB>; and storing information about the customer attitude in a storage part 42 by associating the information with the merchandise code. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to a customer consciousness survey program, a customer consciousness survey method, a customer consciousness survey device, a customer consciousness analysis program, a customer consciousness analysis method, and a customer consciousness analysis device suitable for use in a customer consciousness survey. Customer attitude survey program, customer attitude survey method, customer attitude survey device, customer attitude analysis program, customer attitude analysis method, customer attitude analysis and customer attitude analysis It relates to the device.

  In conventional stores, merchandise management is performed by a POS (Point Of Sales) system. This POS system notifies the host computer of the product code via a bar code attached to the product when the product is bought and sold, and counts and analyzes the number of products sold and the products sold in real time. It is.

JP 2001-225915 A

  By the way, in the conventional stores, the selling products are aggregated and analyzed by the POS system and used for the sales strategy. However, the sales may not always increase. In other words, in the POS system, it is possible to grasp information (existing information) related to purchased products, but it is not possible to investigate potential customer awareness.

  Examples of customer awareness include reasons for non-purchase regarding products that have shown interest but have not been purchased, reasons for purchase regarding purchased products, and requests that customers potentially have. In the sales strategy, information obtained from the POS system is also important, but invisible information such as customer awareness is also very important.

  Heretofore, paper questionnaires, interview surveys, and the like have been performed as methods for investigating customer consciousness. However, in customer attitude surveys through questionnaires and interviews, customers are often alerted because they are often asked suddenly or asked. Therefore, in this customer attitude survey, there is a problem that a burden is given to the customer and it is difficult to obtain an effective survey result on the customer attitude.

  The present invention has been made in view of the above, and can reduce a customer's sense of burden and obtain an effective survey result on customer consciousness, a customer consciousness survey method, a customer consciousness survey method, and customer consciousness. It is an object of the present invention to provide a survey device, a customer consciousness analysis program, a customer consciousness analysis method, and a customer consciousness analysis device.

  In order to solve the above-described problems and achieve the object, the present invention provides a computer to read a product code for identifying a product from an electronic tag attached to the product that the customer is interested in. And a customer awareness survey program for executing a customer awareness confirmation step for confirming customer awareness of the customer and a storage step for storing the customer awareness information in association with the product code for the product. .

  According to the present invention, the product code for identifying the product is read from the electronic tag attached to the product that the customer is interested in, the customer consciousness of the customer is confirmed, and the product code is associated with the product code. Since customer consciousness information is stored, the customer consciousness survey is performed in the shopping flow, so that the burden on the customer can be reduced and an effective survey result on the customer consciousness can be obtained.

  Moreover, the present invention is characterized in that, in the above invention, the customer consciousness is a reason for purchase by the customer when the product is purchased.

  According to the present invention, since customer consciousness is the reason for purchase at the customer when the product is purchased, it is possible to reduce the sense of burden on the customer and obtain an effective survey result on customer consciousness (reason for purchase).

  Moreover, the present invention is characterized in that, in the above invention, the customer consciousness is a reason for non-buying by the customer when the product is not purchased.

  According to the present invention, the customer consciousness is the reason for non-buying in the customer when the product is not purchased. Therefore, the burden on the customer can be reduced and an effective survey result on the customer consciousness (reason for non-buying) can be obtained.

  Moreover, the present invention is characterized in that, in the above invention, the customer consciousness is a request related to the product when the product is not purchased.

  According to the present invention, since customer consciousness is a request related to the product when the product is not purchased, it is possible to reduce a sense of burden on the customer and obtain an effective survey result on the customer consciousness (request).

  Moreover, the present invention is characterized in that, in the above-mentioned invention, the customer consciousness is a reason for non-buying in the customer and a request related to the product when the product is not purchased.

  According to the present invention, since the customer consciousness is the reason for non-buying in the customer and the request for the product when the product is not purchased, the burden on the customer is reduced, and the survey results effective for the customer consciousness (non-buy reason and request) Can be obtained.

  Moreover, the present invention is the above invention, wherein a plurality of electronic tags are stored with the product code and a privilege flag indicating the presence or absence of a privilege granted to a customer, and in the lead step, from the electronic tag, The product code and the privilege flag are read, and when the privilege flag corresponds to the presence of a privilege, the computer is caused to execute a privilege notification step of notifying the customer of the privilege.

  According to the present invention, the merchandise code and the privilege flag are stored in a plurality of electronic tags, and the privilege is notified to the customer when the privilege flag that is read corresponds to the presence of the privilege. It is possible to produce a game with or without and to have the customer cooperate with a survey of customer awareness as if it were a game.

  The present invention also provides a lead process for reading a product code for identifying the product from an electronic tag attached to the product that the customer is interested in, and a customer who confirms customer consciousness in the customer for the product. And a storing step of storing the customer awareness information in association with the product code.

  According to the present invention, the product code for identifying the product is read from the electronic tag attached to the product that the customer is interested in, the customer consciousness of the customer is confirmed, and the product code is associated with the product code. Since customer consciousness information is stored, the customer consciousness survey is performed in the shopping flow, so that the burden on the customer can be reduced and an effective survey result on the customer consciousness can be obtained.

  Moreover, the present invention is characterized in that, in the above invention, the customer consciousness is a reason for purchase by the customer when the product is purchased.

  According to the present invention, since customer consciousness is the reason for purchase at the customer when the product is purchased, it is possible to reduce the sense of burden on the customer and obtain an effective survey result on customer consciousness (reason for purchase).

  Moreover, the present invention is characterized in that, in the above invention, the customer consciousness is a reason for non-buying by the customer when the product is not purchased.

  According to the present invention, the customer consciousness is the reason for non-buying in the customer when the product is not purchased. Therefore, the burden on the customer can be reduced and an effective survey result on the customer consciousness (reason for non-buying) can be obtained.

  Moreover, the present invention is characterized in that, in the above invention, the customer consciousness is a request related to the product when the product is not purchased.

  According to the present invention, since customer consciousness is a request related to the product when the product is not purchased, it is possible to reduce a sense of burden on the customer and obtain an effective survey result on the customer consciousness (request).

  Moreover, the present invention is characterized in that, in the above-mentioned invention, the customer consciousness is a reason for non-buying in the customer and a request related to the product when the product is not purchased.

  According to the present invention, since the customer consciousness is the reason for non-buying in the customer and the request for the product when the product is not purchased, the burden on the customer is reduced, and the survey results effective for the customer consciousness (non-buy reason and request) Can be obtained.

  Moreover, the present invention is the above invention, wherein a plurality of electronic tags are stored with the product code and a privilege flag indicating the presence or absence of a privilege granted to a customer, and in the lead step, from the electronic tag, When the product code and the privilege flag are read and the privilege flag corresponds to the presence of a privilege, a privilege notification step of notifying the customer of the privilege is included.

  According to the present invention, the merchandise code and the privilege flag are stored in a plurality of electronic tags, and the privilege is notified to the customer when the privilege flag that is read corresponds to the presence of the privilege. It is possible to produce a game with or without and to have the customer cooperate with a survey of customer awareness as if it were a game.

  The present invention also provides a reading means for reading a product code for identifying the product from an electronic tag attached to the product in which the customer is interested, and a customer for confirming customer consciousness in the customer for the product. It is characterized by comprising awareness checking means and storage means for storing the customer awareness information in association with the product code.

  According to the present invention, the product code for identifying the product is read from the electronic tag attached to the product that the customer is interested in, the customer consciousness of the customer is confirmed, and the product code is associated with the product code. Since customer consciousness information is stored, the customer consciousness survey is performed in the shopping flow, so that the burden on the customer can be reduced and an effective survey result on the customer consciousness can be obtained.

  Moreover, the present invention is characterized in that, in the above invention, the customer consciousness is a reason for purchase by the customer when the product is purchased.

  According to the present invention, since customer consciousness is the reason for purchase at the customer when the product is purchased, it is possible to reduce the sense of burden on the customer and obtain an effective survey result on customer consciousness (reason for purchase).

  Moreover, the present invention is characterized in that, in the above invention, the customer consciousness is a reason for non-buying by the customer when the product is not purchased.

  According to the present invention, the customer consciousness is the reason for non-buying in the customer when the product is not purchased. Therefore, the burden on the customer can be reduced and an effective survey result on the customer consciousness (reason for non-buying) can be obtained.

  Moreover, the present invention is characterized in that, in the above invention, the customer consciousness is a request related to the product when the product is not purchased.

  According to the present invention, since customer consciousness is a request related to the product when the product is not purchased, it is possible to reduce a sense of burden on the customer and obtain an effective survey result on the customer consciousness (request).

  Moreover, the present invention is characterized in that, in the above-mentioned invention, the customer consciousness is a reason for non-buying in the customer and a request related to the product when the product is not purchased.

  According to the present invention, since the customer consciousness is the reason for non-buying in the customer and the request for the product when the product is not purchased, the burden on the customer is reduced, and the survey results effective for the customer consciousness (non-buy reason and request) Can be obtained.

  Further, in the present invention, in the above invention, the plurality of electronic tags store the product code and a privilege flag indicating presence / absence of a privilege given to the customer, and the reading means includes the electronic tag, When the product code and the privilege flag are read and the privilege flag corresponds to the presence of a privilege, a privilege notification means for notifying the customer of the privilege is provided.

  According to the present invention, the merchandise code and the privilege flag are stored in a plurality of electronic tags, and the privilege is notified to the customer when the privilege flag that is read corresponds to the presence of the privilege. It is possible to produce a game with or without and to have the customer cooperate with a survey of customer awareness as if it were a game.

  Further, the present invention provides a computer with lead means for reading a product code for identifying the product from an electronic tag attached to the product that the customer is interested in, and the customer's awareness of the customer about the product. An acquisition step for acquiring the customer awareness information from a customer awareness survey device comprising: a customer awareness confirmation means for confirming; and a storage means for storing the customer awareness information in association with the product code; and the customer awareness And an analysis process for analyzing the information of the customer.

  According to the present invention, the reading means for reading the product code for identifying the product from the electronic tag attached to the product that the customer is interested in, and the customer awareness confirmation for confirming the customer awareness of the product for the product The customer consciousness information is obtained from the customer consciousness survey device provided with the means and the storage means for storing the customer consciousness information in association with the product code, and the customer consciousness information is analyzed. Reduces the sense of burden and can obtain effective analysis results for customer awareness.

  Moreover, the present invention is characterized in that, in the above invention, the customer consciousness is a reason for purchase by the customer when the product is purchased.

  According to the present invention, since customer consciousness is the reason for purchase when a product is purchased, the customer's sense of burden can be reduced, and an effective analysis result can be obtained for customer consciousness (reason for purchase).

  Moreover, the present invention is characterized in that, in the above invention, the customer consciousness is a reason for non-buying by the customer when the product is not purchased.

  According to the present invention, the customer consciousness is the reason for non-buying in the customer when the product is not purchased. Therefore, the burden on the customer can be reduced, and an effective analysis result on the customer consciousness (reason for non-buying) can be obtained.

  Moreover, the present invention is characterized in that, in the above invention, the customer consciousness is a request related to the product when the product is not purchased.

  According to the present invention, the customer consciousness is the reason for the request in the customer when the product is not purchased. Therefore, the burden on the customer can be reduced, and an effective analysis result on the customer consciousness (request) can be obtained.

  Moreover, the present invention is characterized in that, in the above-mentioned invention, the customer consciousness is a reason for non-buying in the customer and a request related to the product when the product is not purchased.

  According to the present invention, since the customer consciousness is the reason for non-buying and the request in the customer when the product is not purchased, the burden on the customer is reduced and an effective analysis result on the customer consciousness (reason for non-buying and request) is obtained. Can do.

  In the invention described above, the present invention is characterized in that, in the analysis step, a response corresponding to the request is notified to the customer.

  According to the present invention, since the response corresponding to the request is notified to the customer, the customer satisfaction can be improved and the product can be contributed to sales.

  The present invention also provides a reading means for reading a product code for identifying the product from an electronic tag attached to the product in which the customer is interested, and a customer for confirming customer consciousness in the customer for the product. An acquisition step of acquiring the customer awareness information from a customer awareness survey device comprising an awareness confirmation means and a storage means for storing the customer awareness information in association with the product code; and the customer awareness information And an analysis step for analyzing.

  According to the present invention, the reading means for reading the product code for identifying the product from the electronic tag attached to the product that the customer is interested in, and the customer awareness confirmation for confirming the customer awareness of the product for the product The customer consciousness information is obtained from the customer consciousness survey device provided with the means and the storage means for storing the customer consciousness information in association with the product code, and the customer consciousness information is analyzed. Reduces the sense of burden and can obtain effective analysis results for customer awareness.

  Moreover, the present invention is characterized in that, in the above invention, the customer consciousness is a reason for purchase by the customer when the product is purchased.

  According to the present invention, since customer consciousness is the reason for purchase when a product is purchased, the customer's sense of burden can be reduced, and an effective analysis result can be obtained for customer consciousness (reason for purchase).

  Moreover, the present invention is characterized in that, in the above invention, the customer consciousness is a reason for non-buying by the customer when the product is not purchased.

  According to the present invention, the customer consciousness is the reason for non-buying in the customer when the product is not purchased. Therefore, the burden on the customer can be reduced, and an effective analysis result on the customer consciousness (reason for non-buying) can be obtained.

  Moreover, the present invention is characterized in that, in the above invention, the customer consciousness is a request related to the product when the product is not purchased.

  According to the present invention, the customer consciousness is the reason for the request in the customer when the product is not purchased. Therefore, the burden on the customer can be reduced, and an effective analysis result on the customer consciousness (request) can be obtained.

  Moreover, the present invention is characterized in that, in the above-mentioned invention, the customer consciousness is a reason for non-buying in the customer and a request related to the product when the product is not purchased.

  According to the present invention, since the customer consciousness is the reason for non-buying and the request in the customer when the product is not purchased, the burden on the customer is reduced and an effective analysis result on the customer consciousness (reason for non-buying and request) is obtained. Can do.

  In the invention described above, the present invention is characterized in that, in the analysis step, a response corresponding to the request is notified to the customer.

  According to the present invention, since the response corresponding to the request is notified to the customer, the customer satisfaction can be improved and the product can be contributed to sales.

  The present invention also provides a reading means for reading a product code for identifying the product from an electronic tag attached to the product in which the customer is interested, and a customer for confirming customer consciousness in the customer for the product. An acquisition means for acquiring the customer consciousness information from a customer consciousness survey device comprising a consciousness confirmation means and a storage means for storing the customer consciousness information in association with the product code; and the customer consciousness information. And an analysis means for analyzing.

  According to the present invention, the reading means for reading the product code for identifying the product from the electronic tag attached to the product that the customer is interested in, and the customer awareness confirmation for confirming the customer awareness of the product for the product The customer consciousness information is obtained from the customer consciousness survey device provided with the means and the storage means for storing the customer consciousness information in association with the product code, and the customer consciousness information is analyzed. Reduces the sense of burden and can obtain effective analysis results for customer awareness.

  Moreover, the present invention is characterized in that, in the above invention, the customer consciousness is a reason for purchase by the customer when the product is purchased.

  According to the present invention, since customer consciousness is the reason for purchase when a product is purchased, the customer's sense of burden can be reduced, and an effective analysis result can be obtained for customer consciousness (reason for purchase).

  Moreover, the present invention is characterized in that, in the above invention, the customer consciousness is a reason for non-buying by the customer when the product is not purchased.

  According to the present invention, the customer consciousness is the reason for non-buying in the customer when the product is not purchased. Therefore, the burden on the customer can be reduced, and an effective analysis result on the customer consciousness (reason for non-buying) can be obtained.

  Moreover, the present invention is characterized in that, in the above invention, the customer consciousness is a request related to the product when the product is not purchased.

  According to the present invention, the customer consciousness is the reason for the request in the customer when the product is not purchased. Therefore, the burden on the customer can be reduced, and an effective analysis result on the customer consciousness (request) can be obtained.

  Moreover, the present invention is characterized in that, in the above-mentioned invention, the customer consciousness is a reason for non-buying in the customer and a request related to the product when the product is not purchased.

  According to the present invention, since the customer consciousness is the reason for non-buying and the request in the customer when the product is not purchased, the burden on the customer is reduced and an effective analysis result on the customer consciousness (reason for non-buying and request) is obtained. Can do.

  Moreover, the present invention is characterized in that, in the above-mentioned invention, the analysis means notifies the customer of a response corresponding to the request.

  According to the present invention, since the response corresponding to the request is notified to the customer, the customer satisfaction can be improved and the product can be contributed to sales.

  According to the present invention, the product code for identifying the product is read from the electronic tag attached to the product that the customer is interested in, the customer consciousness of the customer is confirmed, and the product code is associated with the product code. Since customer awareness information is stored, customer awareness surveys are conducted in the course of shopping, reducing the burden on customers and obtaining effective survey results on customer awareness. Play.

  In addition, according to the present invention, since customer consciousness is the reason for purchase when the product is purchased, the customer's sense of burden is reduced, and an effective survey result on customer consciousness (reason for purchase) can be obtained. There is an effect that can be done.

  In addition, according to the present invention, the customer consciousness is the reason for non-buying in the customer when the product is not purchased, so the burden on the customer can be reduced, and an effective survey result on the customer consciousness (reason for non-buying) can be obtained. There is an effect.

  In addition, according to the present invention, since the customer consciousness is a request regarding the product when the product is not purchased, it is possible to reduce the customer's burden and obtain an effective survey result on the customer consciousness (request). There is an effect.

  Further, according to the present invention, since the customer consciousness is the reason for non-buying in the customer and the request for the product when the product is not purchased, the burden on the customer is reduced and the customer consciousness (reason for non-buying and request) is effective. There is an effect that a survey result can be obtained.

  In addition, according to the present invention, the merchandise code and the privilege flag are stored in a plurality of electronic tags, and the privilege is notified to the customer when the privilege flag that is read corresponds to the presence of the privilege. It is possible to produce a game with or without a privilege and to have a customer cooperate with a survey of customer consciousness like a game.

  According to the present invention, the reading means for reading the product code for identifying the product from the electronic tag attached to the product in which the customer is interested, and the customer who confirms the customer awareness of the product. Since we decided to acquire customer awareness information and analyze customer awareness information from a customer awareness survey device equipped with awareness checking means and storage means for storing customer awareness information in association with product codes, There is an effect that it is possible to reduce a sense of burden on the customer and obtain an effective analysis result on customer consciousness.

  In addition, according to the present invention, since customer consciousness is the reason for purchase when a product is purchased, the customer's sense of burden can be reduced and an effective analysis result on customer consciousness (reason for purchase) can be obtained. There is an effect that can be done.

  Further, according to the present invention, the customer consciousness is the reason for non-buying in the customer when the product is not purchased, so the burden on the customer can be reduced, and an effective analysis result on the customer consciousness (reason for non-buying) can be obtained. There is an effect.

  Further, according to the present invention, since customer consciousness is the reason for request in the customer when the product is not purchased, it is possible to reduce the sense of burden on the customer and obtain an effective analysis result on customer consciousness (request). There is an effect.

  In addition, according to the present invention, the customer consciousness is the reason for non-buying by the customer and the request when the product is not purchased. Therefore, the burden of the customer is reduced, and the analysis result effective for the customer consciousness (reason for non-buying and request) is obtained. There is an effect that it can be obtained.

  Further, according to the present invention, since the response corresponding to the request is notified to the customer, the customer satisfaction is improved, and it is possible to contribute to the sales of the product.

  Hereinafter, an embodiment of a customer awareness survey program, a customer awareness survey method, a customer awareness survey device, a customer awareness analysis program, a customer awareness analysis method, and a customer awareness analysis device according to the present invention will be described in detail with reference to the drawings. The present invention is not limited to the embodiment.

  FIG. 1 is a block diagram showing the configuration of an embodiment according to the present invention. The figure shows a customer attitude survey / analysis system that is provided in a store (such as a department store) having a plurality of sales floors and that investigates / analyzes customer attitudes.

  Here, as customer consciousness, the reason for purchase when purchasing the product (for example, I like the design), the reason for non-purchase when the product is not purchased (the price is high), the request to the store (if the price decreases) I want you to be notified).

In the customer attitude survey / analysis system shown in the figure, products 10 ₁ , 10 ₂ ,..., 10 _n are all products handled at the store (shoes, bags, men's clothing, food, tableware, etc.) It is distributed on multiple sales floors.

IC (Integrated Circuit) tag _{20 1, 20 2, ···,} 20 n is a kind of electronic tags, merchandise 10 _1, 10 _2, are assigned ..., to 10 _n. These IC tags 20 ₁ , 20 ₂ ,..., 20 _n are composed of an antenna, IC and memory (not shown). The antenna supplies an electromotive force generated by being placed in an induction electromagnetic field from an IC tag reader 41 described later to the IC and the memory. The IC controls reading related to the memory. Each memory stores a product code and a privilege flag.

Product code is a code for identifying items 10 _1, 10 _2, ..., and 10 _n, respectively. The privilege flag is a flag that represents the presence or absence of a privilege that is given to a customer who is cooperating with a customer awareness survey. As a privilege, the thing which can purchase the said goods for half price, the present of a prepaid card, etc. are mentioned.

  When the privilege flag is set to 1, it means that there is a privilege (winning). On the other hand, when the privilege flag is set to 0, it means that there is no privilege (out of line).

  Here, the privilege flag is arbitrarily set on the store side, and it is a device for directing the game of “winning” and “out of play” and having the customer cooperate with the survey of customer awareness like a game. One. For example, if there is a product group for which a large number of survey results regarding customer consciousness are desired, it is effective to set the privilege flag of each IC tag in the product group to 1 and make it easier to hit.

From these IC tags 20 ₁ , 20 ₂ ,..., 20 _n , product codes and privilege flags stored in a non-contact manner are read by electromagnetic coupling with an IC tag reader 41 described later.

The mobile terminal 30 is a mobile phone terminal, PHS (Personal Handyphone System) terminal, PDA (Personal Digital Assistant) or the like that is carried by a customer in the store, and has a call function, an e-mail transmission / reception function, and the like.

  In addition, as shown in FIG. 2, the portable terminal 30 functions as a customer attitude survey device 50 by connecting the IC tag reader unit 40. The IC tag reader unit 40 is handed over to a customer who cooperates in a survey of customer consciousness and is detachable from the portable terminal 30.

Returning to FIG. 1, the IC tag reader unit 40 includes an IC tag reader 41, a storage unit 42, and a connector 43. The IC tag reader 41 reads the product code and the privilege flag from the IC tags 20 _{1 to} 20 _n in a non-contact manner while being connected to the portable terminal 30. The storage unit 42 stores customer awareness information 42a related to the surveyed customer awareness and a program for executing the operation shown in FIG.

  The customer awareness information 42a includes a product code read from the IC tag by the IC tag reader 41, a read date and time, a purchase reason when the product is purchased, a non-buy reason when the product is not purchased, a request, Information such as an e-mail address. The connector 43 is electrically connected to an external connector (in the figure, the connector 39 and the connector 61).

  Further, the IC tag reader unit 40 is removed from the portable terminal 30 when the customer awareness survey is completed, and then connected to a connector 61 of a customer awareness analyzer 60 described later. The customer awareness analysis device 60 acquires customer awareness information from the IC tag reader unit 40.

  In the portable terminal 30, the control unit 31 performs control related to telephone calls, e-mails, and customer awareness surveys. Details of the operation of the control unit 31 will be described later. The storage unit 32 stores programs used in the control unit 31, various information, and an e-mail address. The display unit 33 is an LCD (Liquid Crystal Display), and displays various screens (see FIGS. 10 to 15) used for a customer awareness survey, in addition to a telephone number and e-mail.

  The input unit 34 is a numeric keypad, a function key, or the like, and is used for inputting a telephone number, creating an e-mail, inputting information on various screens (see FIGS. 10 to 15), and the like. The speaker 35 emits the other party's voice, key operation sound, alarm sound and the like during a call. The microphone 36 converts a user's voice into an electrical signal during a call. The timer 37 outputs time information. The wireless communication unit 38 controls wireless communication according to a predetermined communication protocol. A connector 43 of the IC tag reader unit 40 is electrically connected to the connector 39.

  The customer consciousness analysis device 60 has a function of acquiring customer consciousness information from the IC tag reader unit 40, a function of analyzing a customer consciousness survey result, and the like. In the customer consciousness analysis device 60, the connector 43 is connected to the connector 43 of the IC tag reader unit 40. The control unit 62 controls each unit of the customer attitude analysis device 60. Details of the operation of the control unit 62 will be described later.

  The storage unit 63 stores programs used in the control unit 62 and various types of information. The timer 64 outputs time information. The communication unit 65 is connected to the network 70 and controls communication according to a predetermined communication protocol. The radio base station 80 is connected to the network 70 and accommodates a mobile terminal (for example, the mobile terminal 30).

  The merchandise information database 66 is a database that stores merchandise information related to merchandise handled at the store. Specifically, as shown in FIG. 3, the product information database 66 includes “product code”, “product name”, “production country”, “designer”, “price”, “size”, “material”, Stores product information including “color”, “design”, “stock quantity”, “popular color”, and the like.

  The “product code” is a code for identifying the product. “Product name” is the name of the product. The “production country” is information relating to the production country of the product. “Designer” is information related to the designer of the product. “Price” is information relating to the selling price of the product. “Size” is information relating to the size of the product.

  “Material” is information regarding the material of the product. “Color” is information relating to the color of the product. “Design” is information relating to the design of the product. “Inventory quantity” is information relating to the inventory quantity of the product in the store. “Popular color” is information relating to the popular color of the product.

  Returning to FIG. 1, the purchase reason information database 67 is a database that stores purchase reason information related to a purchase reason when a customer purchases a product. Specifically, as shown in FIG. 4, the purchase reason information database 67 includes “product code”, “product name”, “number of purchase reasons”, “purchase reason 1”, “purchase reason 2”, “purchase”. The purchase reason information including “reason 3” and “purchase reason 4” is stored.

  The “product code” is a code for identifying the purchased product, and corresponds to the “product code” in the product information database 66 (see FIG. 3). “Product name” is the name of the purchased product and corresponds to “Product name” in the product information database 66 (see FIG. 3). “Number of purchase reasons” is information regarding the total number of reasons for purchase collected for the product.

  “Purchase reason 1” is information about the reason for purchase (I liked the design) and the number of items (in parentheses) that were answered by the customer. “Purchase reason 2” is information about the reason for purchase (I liked the brand) and the number of items (in parentheses) that were answered by the customer.

  “Purchase reason 3” is information about the reason for the purchase (price is within the budget) and the number of cases (in parentheses) that are answered by the customer. “Purchase reason 4” is information related to the reason for purchase (half price can be purchased (by privilege)) and the number (in parentheses).

  Returning to FIG. 1, the non-buy reason information database 68 is a database that stores non-buy reason information regarding the non-buy reason when the customer is interested in the product but did not purchase. Specifically, as shown in FIG. 5, the non-buy reason information database 68 includes “product code”, “product name”, “number of non-buy reasons”, “non-buy reason 1”, “non-buy reason 2”, “non-buy”. Non-buying reason information including “reason 3” and “non-buying reason 4” is stored.

  The “product code” is a code for identifying the unpurchased product, and corresponds to the “product code” in the product information database 66 (see FIG. 3). The “product name” is the name of the non-purchased product and corresponds to the “product name” in the product information database 66 (see FIG. 3). “Number of reasons for non-buying” is information on the total number of reasons for non-buying collected for the product.

  “Non-buy reason 1” is information about the reason for non-buying (high price) and the number of cases (in parentheses), which are answered by the customer. “Non-buy reason 2” is information about the reason for non-buying (no size) and the number of cases (in parentheses), which are answered by the customer.

  “Non-buy reason 3” is information about the reason for non-buying (I don't like the material) and the number of cases (in parentheses) that are answered by the customer. “Non-buy reason 4” is information about the reason for non-buying (I don't like the design) and the number of cases (in parentheses) that were answered by the customer.

  Returning to FIG. 1, the request information database 69 is a database that stores request information regarding a request from a customer who has not purchased the product (such as requesting notification when the price becomes low).

  Specifically, as shown in FIG. 6, the request information database 69 stores request information including “product code”, “request”, and “e-mail address”.

  The “product code” is a code for identifying the product corresponding to the request, and corresponds to the “product code” in the product information database 66 (see FIG. 3). “Request” is information relating to the specific content of the request (see FIG. 15). The “e-mail address” is a destination when a response to the request is notified, and is an e-mail address assigned to the mobile terminal of the customer.

  Next, the operation of one embodiment will be described with reference to the flowcharts shown in FIGS. 7 to 9 and the various screens shown in FIGS. FIG. 7 is a flowchart for explaining the operation of the mobile terminal 30 (customer attitude survey device 50) shown in FIG. FIG. 8 is a flowchart for explaining storage processing in the customer consciousness analysis apparatus 60 shown in FIG. FIG. 9 is a flowchart for explaining request response processing in the customer consciousness analysis apparatus 60 shown in FIG.

  In FIG. 1, when a customer who carries the mobile terminal 30 enters the store, the store clerk requests the customer to cooperate in a customer awareness survey. Here, in step SA1 shown in FIG. 7, the control unit 31 of the mobile terminal 30 determines whether or not the IC tag reader unit 40 is connected to the mobile terminal 30, and in this case, the determination result is “No”. Repeat the same judgment.

  If the customer approves the survey, the store clerk connects the connector 43 of the IC tag reader unit 40 to the connector 39 of the portable terminal 30. As a result, the customer carries the customer awareness survey device 50 (the portable terminal 30 and the IC tag reader unit 40), and the control unit 31 of the customer awareness survey device 50 obtains the determination result of step SA1 shown in FIG. “Yes”.

  Thereafter, the control unit 31 executes the program stored in the storage unit 42 and executes step SA2 and subsequent steps. That is, in step SA2, the control unit 31 causes the display unit 33 to display the initial screen 100 shown in FIG. On this initial screen 100, a message prompting the customer to read the product code by bringing the IC tag of the product desired by the customer closer to the IC tag reader unit 40 is displayed.

  In step SA3, the control unit 31 determines whether or not the IC tag reader 41 has read the product code and the privilege flag from the IC tag. In this case, the determination result is “No” and the determination is repeated.

  Further, in step SB1 in the storage process shown in FIG. 8, the control unit 62 of the customer consciousness analysis device 60 determines whether or not the IC tag reader unit 40 is connected to the connector 61 of the customer consciousness analysis device 60. The determination result is “No”, and the same determination is repeated.

  In step SC1 in the request response process shown in FIG. 9, the control unit 62 of the customer consciousness analysis apparatus 60 determines whether or not the current time is a batch processing time (for example, 24:00). The determination result is “No”, and the same determination is repeated.

  Then, the store clerk requests the customer to bring the product (IC tag) in the store close to the IC tag reader unit 40 (IC tag reader 41). Thereby, the customer moves to a desired sales floor (for example, a shoe sales floor) while carrying the customer attitude survey device 50 (the portable terminal 30 and the IC tag reader unit 40).

When the customer arrives at the shoe store, the customer adds the interested shoe (for example, the product 10 ₁ shown in FIG. ₁ ) to the IC tag reader unit 40 of the customer awareness survey device 50 from the displayed shoes. Move closer.

Thus, IC tag reader 41 reads the item code (corresponding to the shoe) and benefits flag (= 1) from the IC tag 20 ₁ attached to the commodity 10 _1, and passes a product code and benefits flag to the control unit 31. Thereby, the control unit 31 sets “Yes” as a result of the determination made at step SA3 shown in FIG.

  In step SA4, the control unit 31 determines whether or not the read privilege flag is 1 (winning). In this case, the determination result is “Yes”. When the determination result in step SA4 is “No”, the control unit 31 executes a process in step SA7 described later.

  In step SA5, the control part 31 displays the privilege screen 101 shown in FIG. This privilege screen 101 is a screen for informing the customer that a privilege (the shoe can be purchased at half price) is awarded as a win when the IC tag is read.

  In step SA6, the control unit 31 determines whether or not the OK button 101a has been pressed. In this case, the determination result is “No” and the determination is repeated. Then, after confirming the privilege screen 101, the customer uses the input unit 34 to press the OK button 101a.

  Thereby, the control part 31 makes the judgment result of step SA6 "Yes." In step SA7, the control unit 31 causes the display unit 33 to display the purchase confirmation screen 102 shown in FIG.

  The purchase confirmation screen 102 is a screen for confirming whether or not the customer purchases the product, and displays a purchase button 102a and a non-buy button 102b. The purchase button 102a is a button that is pressed when purchasing. The non-buy button 102b is a button that is pressed when not purchasing.

  In step SA8, the control unit 31 determines whether or not the purchase button 102a is pressed. In this case, the determination result is “No”. In step SA9, the control unit 31 determines whether or not the non-buy button 102b is pressed. In this case, the determination result is “No”. Thereafter, the control unit 31 repeats the determinations of step SA8 and step SA9 until the determination result of step SA8 or step SA9 becomes “Yes”.

  Here, when purchasing the product, the customer presses the purchase button 102 a on the purchase confirmation screen 102 using the input unit 34. Thereby, the control part 31 makes the judgment result of step SA8 "Yes". In step SA10, the control unit 31 causes the display unit 33 to display the purchase reason selection screen 103 shown in FIG.

  The purchase reason selection screen 103 is a screen for allowing a customer to select a reason for purchasing the product. On the purchase reason selection screen 103, a purchase reason candidate 103a and an end button 103b are displayed. The purchase reason candidates 103a are “I like the design” (Purchase reason 1), “I like the brand” (Purchase reason 2), “Price is within budget” (Purchase reason 3), and “Half price available” (Purchase reason) 4).

  In step SA11, the control unit 31 determines whether or not the end button 103b on the purchase reason selection screen 103 has been pressed. In this case, the determination result is “No” and the determination is repeated.

  The customer uses the input unit 34 to select (check mark) the purchase reason “I like the brand” (purchase reason 2) from the purchase reason candidates 103a, and then presses the end button 103b. Thereby, the control part 31 makes the judgment result of step SA11 "Yes."

In step SA12, the control unit 31, product code, which is read from the IC tag 20 _1, date and time, after storing the purchase reason ( "Brand likes") as a customer awareness information, in the storage unit 42, the determination in step SA1 I do.

  On the other hand, when the product is not purchased, the customer uses the input unit 34 to press the non-buy button 102b on the purchase confirmation screen 102 shown in FIG. Thereby, the control part 31 makes the judgment result of step SA9 "Yes." In step SA13, the control unit 31 causes the display unit 33 to display the non-buy reason selection screen 104 shown in FIG.

  The non-buy reason selection screen 104 is a screen for allowing the customer to select the reason for non-buy of the product. The non-buy reason selection screen 104 displays a non-buy reason candidate 104a, a request button 104b, and an end button 104c. Reasons for non-buying 104a are “price is high” (reason for non-buy 1), “no size” (reason for non-buy 2), “I do not like the material” (reason for non-buy 3), and “I do not like the design” (reason for non-buy 4) It is.

  In step SA14, the control unit 31 determines whether or not the request button 104b on the non-buy reason selection screen 104 has been pressed. In this case, the determination result is “No”. In step SA15, the control unit 31 determines whether or not the end button 104c on the non-buy reason selection screen 104 has been pressed. In this case, the determination result is “No”.

  Thereafter, the control unit 31 repeats the determinations of step SA14 and step SA15 until the determination result of step SA14 or step SA15 becomes “Yes”.

  When the request button 104b is pressed by the customer, the control unit 31 sets “Yes” as a result of the determination made at step SA14. In step SA16, the control unit 31 causes the display unit 33 to display the request selection screen 105 shown in FIG.

  The request selection screen 105 is a screen for allowing a customer to select a request regarding the unpurchased product. The request selection screen 105 displays request candidates 105a and an OK button 105b. The request candidate 105a is “notified when the price becomes cheaper” (request 1), “[S] (customer set in parentheses) when size is received” (request 2) and “[composite “Leather” (however, the customer sets in parentheses) “Notification when material is received” (Request 3).

  In step SA <b> 17, the control unit 31 acquires the e-mail address of the mobile terminal 30 from the storage unit 32. This e-mail address is a destination when notifying the response of the request from the customer consciousness analysis device 60.

  In step SA18, the control unit 31 determines whether or not the OK button 105b on the request selection screen 105 (see FIG. 15) has been pressed. In this case, the determination result is “No” and the determination is repeated.

  Then, the customer uses the input unit 34 to select (check mark) a request “notify when the price is cheap” (request 1) from the request candidate 105a, and then press the OK button 105b. Thereby, the control part 31 makes the judgment result of step SA18 "Yes."

  In step SA13, the control unit 31 causes the display unit 33 to display the non-buy reason selection screen 104 shown in FIG. The control unit 31 performs the determinations of Step SA14 and Step SA15 described above.

  Then, the customer uses the input unit 34 to select (check mark) the reason for non-buying “price is high” (reason for non-buying 1) from the reason for non-buying 104a on the non-buying reason selection screen 104, and then presses the end button 104c. To do. Thereby, the control part 31 makes the judgment result of step SA15 "Yes."

In step SA12, the control unit 31, product code, which is read from the IC tag 20 _1, date and time, (higher prices) boycott reason, the request ( "brand liked") and e-mail address (obtained in step SA17) After being stored in the storage unit 42 as customer awareness information, the determination in step SA1 is performed.

  Further, in a state where the request button 104b is not pressed, the customer uses the input unit 34 to select (check mark) the reason for non-buy from the non-buy reason candidate 104a using the input unit 34 (check mark), and then press the end button 104c. When pressed, the control unit 31 sets “Yes” as a result of the determination made at step SA15.

In step SA12, the control unit 31, commodity code read from the IC tag 20 _1, time and boycott reasons (high price) as the customer awareness information, after storing in the storage unit 42, performs the determination in step SA1.

  Thereafter, the customer goes around the sales floor and causes the IC tag reader 41 to sequentially read IC tags of products of interest. As a result, a plurality of customer awareness information is stored in the storage unit 42 for each product. When the shopping is completed, the customer removes the IC tag reader unit 40 from the portable terminal 30 and gives it to the store clerk, and then leaves the store.

  The store clerk connects the connector 43 of the IC tag reader unit 40 to the connector 61 of the customer awareness analyzer 60. Thereby, the control unit 62 of the customer consciousness analysis apparatus 60 sets “Yes” as a result of the determination made at step SB1 shown in FIG.

  In step SB2, the control unit 62 acquires customer awareness information from the storage unit 42 of the IC tag reader unit 40. In step SB3, the control unit 62 stores the customer awareness information acquired in step SB2 in the purchase reason information database 67, non-buy reason information database 68, and request information database 69.

  For example, when the customer awareness information is composed of product code, date and reason information, the control unit 62 uses the product code as a key to calculate the number of purchase reasons in the purchase reason information database 67 (see FIG. 4). In addition to incrementing by 1, the number of purchase reasons is incremented by one.

  In addition, when the customer awareness information is composed of product code, date and reason information, the control unit 62 uses the product code as a key to calculate the number of reasons for non-buy in the non-buy reason information database 68 (see FIG. 5). In addition to incrementing by 1, the number of reasons for non-buying is incremented by 1.

  When the customer awareness information is composed of information on the product code, date / time, reason for non-purchase, request, and e-mail address, the control unit 62 uses the product code as a key in the non-buy reason information database 68 (see FIG. 5). The number of reasons for non-buy is incremented by 1 and the number of reasons for non-buy is incremented by 1.

  Further, the control unit 62 stores the product code, the request, and the e-mail address as request information in the request information database 69 (see FIG. 6).

  In step SB4, the control unit 62 determines whether or not the IC tag reader unit 40 is removed from the customer consciousness analysis device 60. In this case, the determination result is “No” and the determination is repeated. When the uploading of customer awareness information from the IC tag reader unit 40 to the customer awareness analysis device 60 is completed, the store clerk removes the IC tag reader unit 40 from the customer awareness analysis device 60.

  Thereby, the control part 62 makes the judgment result of step SB1 by making the judgment result of step SB4 "Yes". Thereafter, each time the customer consciousness survey is completed, the store clerk connects the IC tag reader unit 40 to the customer consciousness analyzer 60 and performs an operation for uploading customer consciousness information.

  Further, at 24:00 every day, the customer consciousness analysis device 60 executes a request response process related to request information stored in the request information database 69 as a batch process.

  That is, at 24:00, the control unit 62 of the customer consciousness analysis apparatus 60 sets “Yes” as a result of the determination made at step SC1 shown in FIG. In step SC2, the control unit 62 acquires one piece of request information from the request information database 69 (see FIG. 6).

  In step SC3, the control unit 62 attempts to match the request for the request information (for example, when the price is reduced) with the product information database 66 (see FIG. 3). That is, the control unit 62 checks whether the price of the product corresponding to the product code has been lowered due to a bargain or the like and is ready to respond to the request.

  In step SC4, the control unit 62 determines whether or not a request response is possible as a result of the matching process in step SC3. Here, when the price of the product is reduced due to bargaining or the like and a request response is possible, the control unit 62 sets the determination result in step SC4 to “Yes”. When the determination result in step SC4 is “No”, the control unit 62 performs the determination in step SC8.

  In step SC5, the control unit 62 creates a notification mail in which a message indicating that the price of the product has been reduced is described with the e-mail address included in the request information as a destination.

  In step SC <b> 6, the control unit 62 transmits a notification mail to the mobile terminal 30, for example, via the network 70 and the wireless base station 80. In step SC7, the control unit 62 deletes the request information from the request information database 69.

  Then, the mobile terminal 30 receives the notification mail. The customer then visits the store again and purchases a product whose price has dropped.

  In step SC8, the control unit 62 determines whether or not the processing related to all the request information has been completed. In this case, the determination result is “No”. Thereafter, step SC2 and subsequent steps are repeated until the determination result in step SC8 becomes “Yes”.

  When the determination result in step SC8 is “Yes”, the control unit 62 sets the determination result in step SC1 to “No” and repeats the determination.

  Further, the control unit 62 of the customer consciousness analysis device 60 analyzes customer consciousness based on the purchase reason information database 67, non-buy reason information database 68, and request information database 69, and uses it for purchase of goods and sales strategies.

  In addition, in one Example, although the IC tag reader unit 40 was connected to the portable terminal 30 which a customer owns and the customer consciousness survey apparatus 50 was used and the customer consciousness survey was investigated, the example of a structure was demonstrated, but it is restricted to this. As a configuration example in which a dedicated customer attitude survey device having functions of the mobile terminal 30 and the IC tag reader unit 40 is prepared on the store side, and the customer attitude is investigated by lending the dedicated customer attitude survey device to a customer. Also good.

  In the embodiment, the configuration example in which the customer consciousness information is uploaded to the customer consciousness analysis device 60 via the IC tag reader unit 40 has been described. However, between the customer consciousness survey device 50 and the customer consciousness analysis device 60, A configuration example in which a wireless network is constructed and customer awareness information is uploaded in real time via the wireless network may be employed.

As described above, according to one embodiment, for identifying a product from an IC tag (for example, IC tag 20 ₁ ) attached to a product (for example, product 10 ₁ ) in which a customer is interested. Leading the product code, etc., confirming the customer's customer consciousness for the product, and storing the customer consciousness information in the storage unit 42 in association with the product code. Since the survey is conducted, it is possible to reduce the sense of burden on the customer and obtain an effective survey result on customer awareness.

  In addition, according to one embodiment, as shown in FIG. 13, when the product is purchased, the customer consciousness is the reason for purchase at the customer, so the customer's burden is reduced and the customer consciousness (reason for purchase) You can get effective survey results.

  Further, according to one embodiment, as shown in FIG. 14, the customer consciousness is the reason for non-buying in the customer when the product is not purchased, so the burden on the customer is reduced and the customer consciousness (reason for non-buying) is Effective survey results can be obtained.

  Further, according to one embodiment, as shown in FIG. 15, when the product consciousness is not purchased, the customer consciousness is a request related to the product, so the burden on the customer is reduced and the customer consciousness (request) is effective. Survey results can be obtained.

  Further, according to one embodiment, as shown in FIGS. 14 and 15, when the product is not purchased, the customer consciousness is a reason for non-purchase in the customer and a request regarding the product, so that the burden on the customer is reduced. It is possible to obtain a valid survey result on customer awareness (reason for non-buying and request).

According to an embodiment, a plurality of IC tags 20 ₁ to 20 _n, if may be stored product codes and privilege flag, is read by the privilege flag corresponds to per (with benefits), the customer Since the privilege is notified (see FIG. 11), it is possible to produce the game with or without the privilege and to have the customer cooperate with the survey of customer consciousness like a game.

  According to one embodiment, since customer awareness information is acquired from the customer awareness survey device 50 (IC tag reader unit 40) and customer awareness information is analyzed by the customer awareness analysis device 60, Reduces the sense of burden and can obtain effective analysis results for customer awareness.

  In addition, according to one embodiment, as shown in FIG. 13, when the product is purchased, the customer consciousness is the reason for purchase at the customer, so the customer's burden is reduced and the customer consciousness (reason for purchase) An effective analysis result can be obtained.

  Further, according to one embodiment, as shown in FIG. 14, the customer consciousness is the reason for non-buying in the customer when the product is not purchased, so the burden on the customer is reduced and the customer consciousness (reason for non-buying) is Effective analysis results can be obtained.

  Further, according to one embodiment, as shown in FIG. 15, the customer consciousness is a request at the customer when the product is not purchased, so the burden on the customer is reduced and the customer consciousness (request) is effective. Analysis results can be obtained.

  Further, according to one embodiment, as shown in FIG. 14 and FIG. 15, since the customer consciousness is the reason for non-buying and the request when the product is not purchased, the burden on the customer is reduced and the customer consciousness is reduced. Effective analysis results can be obtained for (non-buy reason and request).

  In addition, according to one embodiment, since the request response corresponding to the request is notified to the customer (step SC6: see FIG. 9), the customer satisfaction is improved and it is possible to contribute to the sales of the product.

  Although one embodiment according to the present invention has been described in detail with reference to the drawings, a specific configuration example is not limited to this one embodiment, and design changes and the like within a scope not departing from the gist of the present invention are possible. Even if it exists, it is included in this invention.

  For example, in the above-described embodiment, the computer readable program shown in FIG. 16 can be used to implement programs for realizing the functions of the customer awareness survey device 50 (mobile terminal 30, IC tag reader unit 40) and customer awareness analysis device 60. Each function may be realized by recording in the recording medium 200, reading the program recorded in the recording medium 200 into the computer 300 shown in FIG.

  A computer 300 shown in the figure includes a CPU (Central Processing Unit) 310 that executes the above-described program, an input device 320 such as a keyboard and a mouse, a ROM (Read Only Memory) 330 that stores various data, an operation parameter, and the like. RAM (Random Access Memory) 340, a reading device 350 that reads a program from the recording medium 200, and an output device 360 such as a display or a printer.

  The CPU 310 implements the above-described functions by reading a program recorded on the recording medium 200 via the reading device 350 and then executing the program. Examples of the recording medium 200 include an optical disk, a flexible disk, and a hard disk.

  As described above, the customer consciousness survey program, customer consciousness survey method, customer consciousness survey device, customer consciousness analysis program, customer consciousness analysis method, and customer consciousness analysis device according to the present invention provide customer consciousness (reason for purchase, reason for non-buy, etc.). Useful for research / analysis of

It is a block diagram which shows the structure of one Example concerning this invention. It is a figure which shows the external appearance structure of the customer attitude survey apparatus 50 (the portable terminal 30 and the IC tag reader unit 40) shown in FIG. It is a figure which shows the merchandise information database 66 shown in FIG. It is a figure which shows the purchase reason information database 67 shown in FIG. It is a figure which shows the non-buying reason information database 68 shown in FIG. It is a figure which shows the request information database 69 shown in FIG. It is a flowchart explaining operation | movement of the portable terminal 30 (customer attitude survey apparatus 50) shown in FIG. It is a flowchart explaining the storage process in the customer consciousness analysis apparatus 60 shown in FIG. It is a flowchart explaining the request response process in the customer consciousness analysis apparatus 60 shown in FIG. It is a figure which shows the initial screen 100 in the same Example. It is a figure which shows the privilege screen 101 in the same Example. It is a figure which shows the purchase confirmation screen 102 in the same Example. It is a figure which shows the purchase reason selection screen 103 in the same Example. It is a figure which shows the non-buy reason selection screen 104 in the same Example. It is a figure which shows the request selection screen 105 in the same Example. It is a block diagram which shows the structure of the modification of the same Example.

Explanation of symbols

10 ₁ to 10 _n product 20 _{1 to} 20 _n IC tag 30 mobile terminal 31 control unit 40 IC tag reader unit 41 IC tag reader 42 storage unit 50 customer consciousness survey device 60 customer consciousness analysis device 62 control unit 66 product information database 67 purchase reason information Database 68 Reason for non-purchase information database 69 Request information database

Claims (36)

On the computer,
A lead process for reading a product code for identifying the product from an electronic tag attached to the product in which the customer is interested;
For the product, a customer awareness confirmation process for confirming customer awareness in the customer;
A storage step of storing the customer awareness information in association with the product code;
A customer awareness survey program to get you started.   The customer consciousness survey program according to claim 1, wherein the customer consciousness is a purchase reason for the customer when the product is purchased.   The customer consciousness investigation program according to claim 1 or 2, wherein the customer consciousness is a reason for non-buying by the customer when the product is not purchased.   The customer consciousness investigation program according to claim 1, wherein the customer consciousness is a request regarding the product when the product is not purchased.   The customer consciousness investigation program according to claim 1 or 2, wherein, when the product is not purchased, the customer consciousness is a reason for non-purchase in the customer and a request regarding the product.   In the plurality of electronic tags, the product code and a privilege flag indicating the presence or absence of a privilege to be given to the customer are stored. In the read step, the product code and the privilege flag are read from the electronic tag. When the said privilege flag respond | corresponds to the presence of a privilege in the said computer, the privilege alerting | reporting process which alert | reports a privilege to the said customer is performed, The customer as described in any one of Claims 1-5 characterized by the above-mentioned. Attitude survey program. A lead process for reading a product code for identifying the product from an electronic tag attached to the product in which the customer is interested;
For the product, a customer awareness confirmation process for confirming customer awareness in the customer;
A storage step of storing the customer awareness information in association with the product code;
A customer attitude survey method characterized by including:   8. The customer attitude survey method according to claim 7, wherein the customer attitude is a purchase reason for the customer when the product is purchased.   9. The customer attitude survey method according to claim 7, wherein the customer attitude is a reason for non-buying in the customer when the product is not purchased.   9. The customer awareness survey method according to claim 7 or 8, wherein the customer awareness is a request related to the product when the product is not purchased.   9. The customer awareness survey method according to claim 7 or 8, wherein the customer awareness is a reason for non-purchase in the customer and a request regarding the product when the product is not purchased.   In the plurality of electronic tags, the product code and a privilege flag indicating the presence or absence of a privilege to be given to the customer are stored. In the read step, the product code and the privilege flag are read from the electronic tag. The customer awareness survey method according to any one of claims 7 to 11, further comprising a privilege notification step of notifying the customer of the privilege when the privilege flag corresponds to the presence of the privilege. A reading means for reading a product code for identifying the product from an electronic tag attached to the product in which the customer is interested;
About the product, customer awareness confirmation means for confirming customer awareness in the customer,
Storage means for storing the customer awareness information in association with the product code;
A customer attitude survey device characterized by comprising:   The customer consciousness survey apparatus according to claim 13, wherein the customer consciousness is a purchase reason for the customer when the product is purchased.   The customer consciousness survey apparatus according to claim 13 or 14, wherein the customer consciousness is a reason for non-buying in the customer when the product is not purchased.   The customer consciousness survey apparatus according to claim 13 or 14, wherein the customer consciousness is a request related to a product when the product is not purchased.   The customer consciousness survey apparatus according to claim 13 or 14, wherein, when the product is not purchased, the customer consciousness is a reason for non-buying in the customer and a request regarding the product.   A plurality of electronic tags store the product code and a privilege flag indicating the presence / absence of a privilege given to the customer, and the reading means reads the product code and the privilege flag from the electronic tag. The customer awareness survey device according to any one of claims 13 to 17, further comprising privilege notifying means for notifying the customer of a privilege when the privilege flag corresponds to the presence of a privilege. On the computer,
A reading means for reading a product code for identifying the product from an electronic tag attached to a product that the customer is interested in; a customer awareness confirmation means for confirming customer awareness of the customer for the product; An acquisition step of acquiring the customer awareness information from a customer awareness survey device comprising storage means for storing the customer awareness information in association with a product code;
An analysis step of analyzing the customer awareness information;
A customer awareness analysis program to make it run.   The customer consciousness analysis program according to claim 19, wherein the customer consciousness is a purchase reason for the customer when the product is purchased.   The customer consciousness analysis program according to claim 19 or 20, wherein the customer consciousness is a reason for non-buying in the customer when the product is not purchased.   The customer consciousness analysis program according to claim 19 or 20, wherein the customer consciousness is a request regarding the product when the product is not purchased.   The customer consciousness analysis program according to claim 19 or 20, wherein, when the product is not purchased, the customer consciousness is a reason for non-buying at the customer and a request regarding the product.   24. The customer consciousness analysis program according to claim 22 or 23, wherein in the analysis step, a response corresponding to the request is notified to the customer. A reading means for reading a product code for identifying the product from an electronic tag attached to a product that the customer is interested in; a customer awareness confirmation means for confirming customer awareness of the customer for the product; An acquisition step of acquiring the customer awareness information from a customer awareness survey device comprising storage means for storing the customer awareness information in association with a product code;
An analysis step of analyzing the customer awareness information;
A customer attitude analysis method characterized by including:   The customer consciousness analysis method according to claim 25, wherein the customer consciousness is a purchase reason for the customer when the product is purchased.   27. The customer consciousness analysis method according to claim 25 or 26, wherein the customer consciousness is a reason for non-buying in the customer when the product is not purchased.   27. The customer consciousness analysis method according to claim 25 or 26, wherein the customer consciousness is a request regarding the product when the product is not purchased.   27. The customer consciousness analysis method according to claim 25 or 26, wherein, when the product is not purchased, the customer consciousness is a reason for non-buying at the customer and a request regarding the product.   30. The customer attitude analysis method according to claim 28 or 29, wherein in the analysis step, a response corresponding to the request is notified to the customer. A reading means for reading a product code for identifying the product from an electronic tag attached to a product that the customer is interested in; a customer awareness confirmation means for confirming customer awareness of the customer for the product; An acquisition means for acquiring the customer awareness information from a customer awareness survey device comprising a storage means for storing the customer awareness information in association with a product code;
An analysis means for analyzing the customer awareness information;
A customer consciousness analysis device characterized by comprising:   The customer consciousness analysis apparatus according to claim 31, wherein the customer consciousness is a purchase reason for the customer when the product is purchased.   The customer consciousness analysis apparatus according to claim 31 or 32, wherein the customer consciousness is a reason for non-buying at the customer when the product is not purchased.   The customer consciousness analysis apparatus according to claim 31 or 32, wherein the customer consciousness is a request regarding the product when the product is not purchased.   The customer consciousness analysis apparatus according to claim 31 or 32, wherein the customer consciousness is a reason for non-buying in the customer and a request regarding the product when the product is not purchased.   36. The customer consciousness analysis apparatus according to claim 34 or 35, wherein the analysis means notifies the customer of a response corresponding to the request.

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