JP2005056080A - Website analysis system and method, and website analysis program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a website analysis system capable of analyzing in detail.
A server computer 1 includes a browsing status data storage unit that stores browsing status data of websites by a user terminal 40, and remote control for controlling the operation of the server computer 1 by a user terminal 40 via a network N. An authorization function, a browsing status data storage function for storing browsing status data of a website being browsed by the user terminal 40 via the server computer 1 remotely controlled by the user terminal 40, and storage A browsing status data analysis function for analyzing the browsing status data.
[Selection] Figure 2

Description

  The present invention relates to a website analysis system, and more particularly, to a website analysis system that analyzes and evaluates a website based on a browsing situation by a user of the website. The present invention also relates to a website analysis method and a website analysis program.

  In recent years, personal computers have spread to ordinary households, and high-speed network environments have been established, so the number of Internet users has increased rapidly. Along with this, the presence of information providers has also increased, and there are various websites on the Internet. For example, various sites have been established, such as sites that disclose personal hobbies and sites where companies provide information about their company.

  In particular, in the site of a company that sells products or provides services as a business, the products and services that are handled are promoted on the site, and the product is sent to the user browsing the website. Encouraging purchases and use of services is also important. In particular, in recent years, online shopping has been rapidly increasing because products can be easily purchased while at home. With such websites, how to attract users to their own sites, That is important.

  For this reason, in each commercial site, efforts are being made to provide a user-friendly design or to construct a site that is easy to use and easy to use in order to attract users. On the other hand, it is difficult to determine what kind of design or site configuration can increase the number of sales and increase the access, and experts are also asked to evaluate the website. ing. Then, the evaluation is quantified and the evaluation amount is automatically calculated by a computer.

  Furthermore, the website is evaluated by actually having a user browse a predetermined website and recording and analyzing the browsing situation. Patent Documents 1 to 3 specifically disclose the technology described above.

  Patent Document 1 discloses a system that acquires website access history and web page transition information and examines the connection of web pages in the site. Patent Document 2 discloses a system for checking the update status of a website and checking whether or not a meaningful update has been made. Patent Document 3 discloses a system that extracts the number of characters of a text part, the size of characters, and the like from a web page source, and evaluates the website by comparing them with predetermined criteria. .

JP 2002-123516 A JP 2002-175240 A JP 2002-183330 A

  However, various problems arise in the conventional website evaluation method. First, in the system described in Patent Document 1, it is possible to detect a page that is not often seen in the site or a page that is less necessary, but it is not possible to make any evaluation regarding the layout on the page. Can not improve. Further, in the system described in Patent Document 2, since it is determined whether or not each page has been meaningfully updated based on the number of accesses, a more detailed evaluation cannot be obtained. For example, even if access to a predetermined page increases as a result, whether or not the user purchases a product depends on the ease of subsequent operations, and thus cannot provide a clue for such improvement. Furthermore, in the system described in Patent Document 3, the website is evaluated based on the source of the web page, for example, the character size, and it is determined whether the site can be evaluated by the user as described above. The problem is difficult.

  As described in Patent Documents 1 to 3 described above, only information related to access to a predetermined site can be obtained from users on the Internet. Therefore, in order to obtain information on what kind of operation the user actually performs, an evaluation company or the like installs a specific computer and invites a user who becomes a monitor (subject) to such a place and the operation status Etc. must be recorded and observed on a computer. In such a case, it is necessary to pay the user for consideration as a monitor, transportation expenses, and the like, and it is unclear whether or not the user can perform daily operations in such a place.

  Therefore, in the present invention, the disadvantages of the above-described conventional example are improved, and in particular, by setting the user on the Internet as a subject (monitor), the time and cost burdens of both the analyst and the user are reduced, and the user The purpose of the present invention is to provide a website analysis system that can analyze various types of items by obtaining detailed data on the browsing status of websites, thereby obtaining a more accurate website evaluation. And

  And in order to achieve the said objective, in this invention, it has the server computer connected via the network to the web server and user terminal which open the specific website used as analysis object, and a server computer is based on a user terminal Via a remote control permission function for controlling the operation of the server computer by the user terminal via the network, and a server computer remotely controlled by the user terminal, including a browsing status data storage unit for storing the browsing status data of the website The browsing status data storage function for storing the browsing status data of the website being browsed by the user terminal in the browsing status data storage unit, and the browsing status data analysis function for analyzing the stored browsing status data The composition is taken.

  Also provided is a user terminal and a server computer connected via a network to a web server that opens a specific website to be analyzed, and the user terminal controls the operation of the server computer via the network, and the server computer A website browsing function for accessing the website via the website and browsing the website, the server computer having a browsing status data storage unit for storing website browsing status data by the user terminal, and via the network The remote control permission function for controlling the operation of the server computer by the user terminal and the browsing status data of the website that the user terminal is browsing via the server computer by the website browsing function of the user terminal A viewing situation data storage function for storing the 憶部, browsing situation data analysis function for analyzing the viewing status data stored, with a, may be configured that.

  At this time, the user terminal includes an image acquisition unit that acquires at least an eye part of a user who operates the user terminal and capable of detecting an eye part image capable of detecting the movement of the user's line of sight. It is desirable that the eye state image transmission function for transmitting the eye part image to the server computer is provided, and the browsing state data stored by the browsing state data storage function of the server computer includes eye part image data.

  Further, the browsing status data includes operation status data of an input device provided in the user terminal at the time of browsing the website by the user terminal and screen data at the time of browsing the website by the user terminal. It is desirable.

  The present invention also includes a web server that opens a specific website to be analyzed and a server computer connected to a user terminal via a network, and the server computer stores website browsing status data by the user terminal. A browsing status data storage unit that controls the operation of the user terminal to acquire browsing status data of a website on the user terminal and stores the browsing status data in the browsing data storage unit. Also provided is a website analysis system that is configured to have a browsing status data analysis function for analyzing stored browsing status data.

  Furthermore, in the present invention, a server computer is connected via a network to a web server and a user terminal that opens a specific website to be analyzed, and the server computer is connected to the web based on the browsing status of the website by the user terminal. A website analysis method for analyzing a site, wherein a server computer controls the operation of a server computer by a user terminal via a network, and the user terminal browses via a server computer remotely controlled by the user terminal. There is also provided a website analysis method of storing browsing status data of a website in a predetermined storage unit and analyzing the stored browsing status data.

  Further, a remote control permission function for controlling the operation of the server computer by the user terminal via the network to the web server that opens the specific website to be analyzed and the server computer connected to the user terminal via the network A browsing status data storage function for storing browsing status data of a website being browsed by the user terminal via a server computer remotely controlled by the user terminal, and analyzing the stored browsing status data And a website analysis program for realizing the browsing status data analysis function.

  With the above configuration, first, a user terminal remotely controls a server computer via a network, accesses a website to be analyzed via the server computer, and browses the website. Thus, since the user terminal is browsing the website via the server computer, browsing status data when browsing the website on the user terminal, for example, operating status data such as mouse operation by the user terminal, Screen data, eye image data that can detect the movement of the user's line of sight, and the like are stored in the server computer. Thereafter, the server computer analyzes the stored data, and in some cases, calculates the evaluation of the website based on a certain evaluation criterion, and reports the analysis result and the evaluation result to the administrator of the website. Conversely, the browsing status data of the website by the user terminal may be acquired from the user terminal by the server computer controlling the operation of the user terminal.

  By doing in this way, the trader who evaluates a website can easily acquire the browsing status data by the user necessary for the website analysis by the server computer via the network. Therefore, it is not necessary to invite the user who becomes a monitor to browse the website and to browse the website, while suppressing the user's time and psychological burden, the cost of setting up the test place by the contractor and the transportation cost to be paid to the user It is possible to reduce the cost burden.

  In particular, since data directly related to the movement of the input device of the user terminal at the time of browsing, the movement of the user's line of sight, or the website screen data is acquired as it is, the movement of the mouse, the operation status of the keyboard, etc. Detailed browsing status data can be obtained, and multifaceted analysis can be performed. Then, the website can be evaluated from the analysis result, and a more useful website can be improved.

  The website analysis system according to the present invention will be outlined below. The website analysis system is composed of a server computer owned by a company that analyzes websites. The server computer is connected to the network, and communicates data with a web server that opens a specific website to be analyzed, and a user terminal owned by a user who is a monitor who browses the web server. Is possible.

  And a server computer acquires the browsing status data of the website by a user terminal, and analyzes this browsing status data. At this time, the server computer controls its own computer remotely at the user terminal and browses the website in such a state. Thereby, the server computer can easily acquire operation data and screen data when browsing the website by the user terminal, and can perform more detailed website analysis based on the data.

  Here, the method by which the server computer acquires the browsing status data by the user terminal is not limited to the method described above. For example, the server computer may acquire the browsing status data from the user terminal by controlling the operation of the user terminal browsing the specific website without going through its own computer. In any case, by acquiring detailed browsing status data such as mouse movements when browsing websites on the user terminal via the network, the time and cost burden on the user and contractor are reduced. Thus, it is possible to acquire a wide variety of data necessary for the analysis of the website more easily and to realize a detailed analysis.

  Hereinafter, in each Example, the specific structure and operation | movement of the website analysis system which is this invention are demonstrated. The website analysis method and website analysis program according to the present invention will also be described.

  A first embodiment of the present invention will be described with reference to FIGS. 1 and 2 are diagrams showing a configuration of a website analysis system in the present embodiment. 3 to 4 are diagrams showing the operation of this system.

(Constitution)
As shown in FIG. 1, the website analysis system in the present embodiment is configured by an analysis company side computer 1 owned by a company that analyzes websites. It is composed of server computer groups 11, 12, 13, and 20. The analysis company side computer 1 is connected to the network N. Similarly, a web server 30 that opens a specific website to be analyzed and connected to the network N and a predetermined user terminal 40 are mutually connected. Is ready to communicate. In such a configuration, the analysis company computer 1 is a system that analyzes the website based on the browsing status of the website by the user terminal 40. Hereinafter, the configuration of each computer will be described in detail.

(Web server)
The web server 30 is a server computer that is owned by a company or business owner, or that manages a part of a storage area, and these persons transmit information on their business by opening a website. Server. A plurality of these web servers 30 exist on the network (reference numerals 30 to 30n), and their business types are also various. For example, the websites established include a shop site that describes the business type of its own company, sells products that it manufactures, and a site that recruits customers by providing information on services it provides.

  In particular, in the present invention, the web server 30 is owned by a company that requests analysis / evaluation of an established website from the analysis company that owns the computer 1 on the analysis company side. The website of the web server 30 is registered as an evaluation target in the registration server 11 that constitutes a part of the analyzer 1 as an evaluation request is made to the analyzer as described later. . The analysis / evaluation of the website is performed according to the browsing status of the user who becomes a monitor, as will be described later.

  Here, the website analysis request is made directly to the registration server 11 by the web server 30 or another computer operated by the person in charge of the website, for example. Then, the person who requests the analysis can register information indicating what kind of user layer he / she wants to analyze / evaluate. That is, it is possible to specify a user (monitor) that is a target for acquiring browsing status data. Specifically, it is possible to register data relating to personal attributes of the target user, such as the user's gender, age group, years of personal computer experience, personal computer usage frequency, occupation, hobbies, and preferences. Then, as will be described later, the monitoring request is made only to the user desired by the analysis requester at the registration server 11 on the analysis contractor side.

  In this way, by specifying the users to be browsed, website analysis results and evaluation results such as designability and operability for the target audience of the website can be obtained, and more necessary data Can be obtained. For example, regarding the operation of a personal computer, even if a novice user wants to investigate whether or not a product can be easily purchased, the target user is “personal computer experience: less than one year, occupation: exclude IT-related”. By specifying such as, it is possible to obtain an evaluation of a website when such a user group uses it.

(User terminal)
The user terminal 40 is a personal computer owned by a general user, an information portable terminal such as a PDA, a cellular phone, or the like. And it is a computer which has a communication function so that the web server 30 which opened the website on the network N can be accessed, and browsing software such as a browser is incorporated so that the contents of the website can be browsed. Accordingly, there are a plurality of networks N (41, 42,..., 40n).

  In particular, in the present invention, the computer 40 is owned by a user who has registered in advance as a monitor with an analysis company so as to browse a specific website and provide browsing status data at the time of browsing. These users register user data relating to personal attributes similar to those described above, such as gender, age, personal computer experience, personal computer usage frequency, occupation, hobbies, and preferences when performing monitor registration. As a result, when the company requesting the analysis of the website corresponds to the desired user group, a browsing request is made from the analysis trader side.

  Then, as described above, the user terminal 40 that has completed monitor registration controls the operation of the recording server 20 that is a part of the analysis company side computer described later via the network N, and the web server via the recording server 20 A website browsing function for accessing the website and browsing the website is provided. That is, remote control software is provided from an analysis company so as to realize such a function, and is incorporated into the user terminal 40 so that the recording server 20 can be accessed remotely via the network N. It will be possible to control and browse the contents of the website being analyzed. Such remote control can be realized by using existing functions such as Windows (registered trademark) 2000 terminal service and Windows (registered trademark) XP remote desktop of Microsoft Corporation. For this reason, the remote control software that is provided in the operating system of the user terminal 40 in advance may be incorporated into the terminal 41 and set to be usable.

  Thereby, at the time of browsing the website by the user terminal 40, the user terminal 40 and the recording server 20 on the analyzer side are in the same operation situation. That is, the user operating the user terminal 40 is in a state of operating the recording server 20. As will be described later, the recording server 20 uses the browsing status data (specifically, a mouse or the like) of the user terminal 40. Operation status data of input means, screen data, etc.) can be acquired.

(network)
In this embodiment, the network N is the Internet that uses a dedicated line, a telephone line, a wired line such as a CATV cable, or a wireless line such as a mobile phone line, and performs communication using a communication protocol such as a TCP / IP protocol. However, it may be an intranet that operates only within a specific company, or a specific network that communicates using a protocol other than TCP / IP.

(Analyzer side computer)
The analysis company side computer 1 includes a plurality of recording servers 20, a registration server 11, a totaling server 12, and an analysis server 13. The basic structure of these servers is equivalent to a general server computer. That is, each of the server computers 20, 11, 12, and 13 basically includes a computing unit such as a CPU having a predetermined calculation processing capability, a storage unit such as a RAM, a ROM, and a hard disk having a predetermined storage capacity, and a network. A communication function for connecting to N. These servers 20, 11, 12, and 13 construct a LAN or WAN so that they can communicate with each other, and can share data by data communication. Hereinafter, a specific configuration of each of the servers 20, 11, 12, and 13 will be described with reference to FIG. In FIG. 2, for convenience of explanation, the recording server 20 is indicated by reference numeral 21, the user terminal 40 is indicated by reference numeral 41, and the web server 30 is indicated by reference numeral 31. In addition, storage devices such as hard disks of the servers 21, 11, 12, and 13 are denoted by reference numerals 21a, 11a, 12a, and 13a.

(Registration server)
The registration server 11 is accessible from the user terminal 41 and the web server 31 and has a function of accepting user monitor registration and a function of accepting website analysis / evaluation requests. And the function to accept the user's monitor registration is that the user's name, gender and age of the user who wants to register, as well as user data related to personal attributes such as years of personal computer experience, personal computer usage frequency, occupation, hobbies, preferences, etc. The received user data 11aa is registered in the storage device 11a as a user database. Also, contact data (for example, an e-mail address) for each user is registered and used when notifying a monitor request as will be described later. Furthermore, an ID and a password for identifying each user are issued during monitor registration. Thereby, as will be described later, unauthorized access to the recording server 21 is suppressed.

  In addition, the function of the registration server 11 that accepts a website analysis / evaluation request requests data related to the conditions of the viewing target user together with the website address, and registers the received site data 11ab as a site database in the storage device 11a. . At this time, the condition data of the browsing target user is almost the same as the content of the user data described above. In addition, the data sent from the website management side and registered as site data 11ab is the data for selecting whether it is an analysis request or the site evaluation request, and the analysis / evaluation result notification method is selected. Data to be included. Here, the personal attribute data of the user included in the user data 11aa described above is not specified as described above. Accordingly, personal attribute data for specifying a user as a monitor included in the site data 11ab is not specified as described above.

  When the registration server 11 receives the website analysis / evaluation request, the registration server 11 searches the user data 11aa for a user that matches the conditions of the browsing target user registered as the site data 11ab at the time of the request, and asks the user. Notify the monitor request by e-mail. At this time, various information such as the address of the website to be analyzed, the contents of the site, the monitor privilege, and the browsing instruction are notified. For example, the monitor privilege is information that “a product can be purchased with two discounts”, and the browsing instruction is an instruction that “please perform an operation to purchase a specific product”. However, the information notified to the user who is a monitor is not limited to such information.

(Recording server)
The recording server 21 is a server that is logged in via the network N from the user terminal 41 notified of the monitoring request and is remotely controlled. Therefore, a remote control permission function that allows the user terminal 41 to control the operation of the recording server 21 that is the user terminal 41 is provided. This is realized by incorporating existing remote control software as described in the description of the user terminal 41.

  The recording server 21 requests the user ID and password for monitor registration when a remote control login request is received from the user terminal 41, and checks whether the received data is registered in the registration server 11. Then, the user is specified.

  Thereafter, the website to be analyzed is accessed in a state of being remotely controlled by the user terminal 41, and browsing status data by the user terminal 41 of the website is recorded. That is, it has a browsing status data storage function. The hard disk, which is the storage device 21a of the recording server 21, is formed with a browsing status data storage unit for storing browsing status data of websites by the user terminal 41, and the browsing status data is stored in this storage unit. Is done.

  At this time, the stored browsing status data mainly includes operation status data 21aa of an input device such as a mouse or a keyboard provided in the user terminal when the user terminal 41 browses the website. Screen data 21ab at the time of browsing. Specifically, the operation status data 21aa includes data in which the mouse position and the click position are recorded on the time axis and the coordinate axis, data in which the keyboard operation is recorded on the time axis and the coordinate axis, the number of key inputs, and the number of mouse clicks. It is data such as. The screen data 21ab is data obtained by recording the screen displayed on the user terminal 41 itself. This is because, since the user terminal 41 remotely controls the recording server 31, the screen displayed on the user terminal 41 is also displayed on the recording server 31. By recording, it is possible to record mouse movements and input data as moving images. Note that the recording of the screen displayed on the display can be realized by using, for example, “Camtasia Studio” of Tech Smith (USA).

  The browsing status data recorded in the storage device 21a by the recording server 21 is not limited to the above. For example, various data such as log-in / log-off time data to the recording server 21 of the user terminal 41 and capacity data of a file transferred from a website for display on a disc play are recorded. Then, the recording server 21 transfers the recorded data to the aggregation server 12. The data transfer may be performed at any time during recording, or may be performed collectively after the user terminal 41 logs off.

(Aggregation server)
The aggregation server 12 aggregates the website browsing status data transferred from the plurality of recording servers 20 for each user and stores it in the storage device 12a (see 12aa, 12ab), and the data aggregated for each user. Are further tabulated for each website. Then, the aggregated data is transferred to the analysis server 13.

(Analysis server)
The analysis server 13 receives browsing status data aggregated for each user or each website from the aggregation server 12, and performs analysis processing of the data. That is, it has a browsing status data analysis function. At this time, user data 11aa may be received from the registration server 11 and an analysis result may be output for each user attribute. For example, the analysis results are output according to age, according to the years of personal computer experience.

  Specifically, the analysis process is a process of extracting or calculating, for example, data exemplified below from the browsing status data recorded as described above. (1) Measurement of the clicked coordinate axis of the mouse. (2) Calculation of file capacity of recorded screen. (3) Measuring the margin of the stored screen file. (4) Measurement of recorded display web page. (5) Measurement of mouse click time. (6) User attributes and all acquisition items (for example, the above-mentioned data for each age group). In addition to the above data, the analysis process may measure the time required to reach a specific page, product, or material registered in advance in the site data.

  These calculated values are directly reported as analysis data to the website analysis requester. For example, the analysis data itself may be transmitted to the web server 31 or the client 31A's terminal by e-mail, or printed out on a paper medium and mailed to the client 31A as a report 13B.

  Further, the reference value 13aa to be compared with the analysis data measured / calculated as described above is stored in the storage device 13a of the analysis server 13 in advance. The analysis server 13 may be configured to compare the analysis data with the reference value 13aa and have a function of calculating website evaluation data as well as presenting the analysis data. Note that the reference value 13aa to be compared with each measured value is a boundary value of a value evaluated as a good website for the user, which is determined in advance by experience and experiment or ergonomically.

  Then, for example, whether the navigation of the link button or the like is unified by comparing the data of (1) with a reference value, specifically, comparing the range of the click coordinates with the reference value. Can be evaluated. This is because it can be evaluated as a site with good operability if the link buttons are within a certain range. Similarly, from the data (1), it can be evaluated whether or not the target can be reached with a small number of clicks. This is because, if the target can be reached with a small number of operations, it can be said that the website is naturally easy to operate. Moreover, it can be evaluated whether the web screen is unified and designed by comparing the data of (2) with the reference value. Further, by examining the above (3), it can be evaluated whether or not there is a suitable margin on the web screen.

  From (4) above, it can be evaluated that the search site can be reached immediately and that desired information is provided in sequence. From (5) above, it can be evaluated that the target can be reached in an early time. Furthermore, by examining the above (6), there is little difference in operational feeling between skilled and beginners, there is little difference in operational feeling between healthy and disabled people, and there is little difference in operational feeling between young and elderly It is possible to determine items that can be evaluated as a good web page. Note that these evaluation items are items empirically and ergonomically set in advance by an analysis company or the like, but are not limited thereto. Another evaluation item may be provided by measuring other data as analysis data.

  The analysis server 13 transmits the evaluation data of the website calculated by comparing with the reference value stored in advance to the web server or prints out the requester as in the analysis data described above. Provided by mail.

  Here, the functions of the analysis company computer 1 (including each server), the web server 30, and the user terminal 40 described above and the operations performed by the computers 1, 30, and 40 described below realize the functions and operations. This can be realized by incorporating a program for doing so into a computing means such as a CPU of each computer. Such a program is provided from a program stored in advance in a storage device of each computer or a program stored in a portable medium such as a CD-ROM. Furthermore, it may be provided by downloading from another computer on the network N.

(Operation)
Next, the operation of the website analysis system in the present embodiment will be described with reference to the sequence diagrams of FIGS. FIG. 3 is a diagram showing operations at the time of user monitor registration and website analysis request. FIG. 4 is a diagram illustrating an operation when website browsing status data is acquired from a user terminal and website analysis is performed. First, the operation during registration will be described with reference to FIG.

  First, when the user accesses the registration server 11 via the network N to request monitor registration at the terminal 41 (step S1), a registration form is transmitted from the registration server 11 to the user terminal 41 (step S2). . When user data such as personal computer history and preferences is input to the registration form and transmitted to the registration server 11 (step S3), the data is stored in the registration server 11 as a user database and registered for monitoring (step S3). S4). Then, the registration server 11 issues a user ID and password, and a registration notification is transmitted to the user terminal 41 together with the data (step S5). Receiving this, the user terminal 41 installs remote control software and sets the software so that the recording server 20 can be remotely controlled (step S6).

  On the other hand, the web server 31 first accesses the registration server 11 when requesting analysis / evaluation of a website established by itself (step S11). Such a request does not need to be performed by the web server 31 and may be performed by another computer. Upon receiving the request, the registration server 11 transmits a website analysis / evaluation request form to the web server 31 (step S12). In the web server 31, data specifying the site address and the user attribute to be monitored is input to the transmitted input form and transmitted to the registration server 31 (step S 13), and recorded in the registration server 11. And registered as an analysis / evaluation target website (step S14). Then, the registration server 11 searches the user database for users who meet the monitor conditions recorded at the time of requesting the website, and selects a monitor (step S15). When the monitor is selected, a monitor request, that is, a request for browsing the website is transmitted to the selected user terminal 41 by e-mail or the like (step S16). The website is now ready for analysis.

  Next, description will be made with reference to FIG. The user terminal 41 selected as a monitor and receiving a website browsing request logs into the recording server 21 via the network N in order to browse the website 31 (step S21). As a result, the user terminal 41 becomes in a state where the predetermined recording server 21 can be remotely controlled, and the specific web site 31 can be browsed through the recording server 21 (remote control permission step). At this time, the recording server 21 that has received the login identifies the user with reference to the ID and password transmitted from the user terminal 41 at the time of login (step S22). After the user is specified, recording is started as browsing status data of the user (step S23), and mouse or keyboard operating status data or browsing screen data by the user terminal 41 when browsing the website via the recording server 21 The recording server 21 records itself (step S24). At this time, the data recorded in the recording server 21 is transferred to the aggregation server 12 as needed (step S25), and is stored for each website in the aggregation server 12 (step S26). And the accumulation | storage of the said browsing condition data is continued until the user terminal 41 complete | finishes browsing of a website and logs off from the recording server 21 (step S27, browsing condition data storage process).

  When the user terminal 41 logs off from the recording server 21, the fact is notified to the aggregation server 12 (step S28). Then, the browsing status data of the website by the user terminal 41 is transferred to the analysis server 13 (step S29). Then, the analysis server 13 analyzes the browsing status data by the user at the received predetermined website by extracting each item as described above (step S30) and comparing it with the reference data stored in advance. Thus, the evaluation of the website is calculated (browsing situation data analysis step). Thereafter, the analysis data and the evaluation data are transmitted to the web server 31 that has established the website (step S31). It may be transmitted to the requester's terminal, or may be printed out and mailed.

  In this way, data related to the browsing status of the website by the user can be acquired via the network, so both the user and the analysis company who are monitors are burdened in terms of time and equipment. Can be reduced. At this time, since the website is browsed via the recording server 31, it is possible to acquire the operation status at the time of browsing by the user terminal 41 and the data of the screen itself, and more detailed analysis can be performed.

  Next, Example 2 in the present invention will be described. The system in the present embodiment has almost the same configuration as the system in the first embodiment described above, and further the following configuration is added.

  First, the user terminal 40 includes an image acquisition unit that acquires an image including at least an eye part of a user who operates the user terminal 40 and capable of detecting an eye image of the user. Yes. This image acquisition means is, for example, a CCD camera that is connected to a computer that is the user terminal 40 and always transfers an acquired image to the computer. Along with this, the user terminal 40 is provided with an eye image transmission function for transmitting the acquired eye image to the recording server 20 which is a part of the analyzer computer 1 via the network. . Therefore, the user's eye image is transmitted from the user terminal 40 to the recording server 20 as browsing status data.

  Accordingly, the recording server 20 stores the eye image data received from the user terminal 40 in the browsing status data storage unit. At this time, it is stored together with the time axis so that it can correspond to the screen data at the time of browsing.

  The analysis server 13 analyzes eye part image data in addition to the mouse movement locus described above, and extracts the movement of the line of sight when the user browses the website from the eye part image. This line-of-sight movement is associated with image data displayed on the user terminal 40 when browsing the website from the image recording time. From such data, it can be evaluated whether or not pages are viewed in the order intended by the production side.

  In this way, by further acquiring the movement of the user's line of sight as browsing status data, the types of analysis data to be measured can be increased, the number of evaluation items can be increased, and a better website can be improved. .

  Next, a third embodiment of the present invention will be described. The system in the first and second embodiments described above has a configuration in which the user terminal 40 logs in to the analysis company computer and remotely controls and browses the website. However, in this embodiment, the user terminal 40 is It is configured to access the website directly.

  Then, some computers (for example, the recording server 20) of the analysis company side computers access the user terminal 40 via the network N to control the operation of the user terminal 40, whereby the user terminal 40 The website browsing status data is acquired. Accordingly, the recording server 20 has a browsing status data storage function for receiving browsing status data from the user terminal 40 and storing the browsing status data in the browsing data storage unit.

  The browsing status data acquired in this way is analyzed by the analysis company computer 1 in the same manner as described above, and evaluation data is calculated. Accordingly, as in the above embodiment, both the user and the analysis company can reduce the burden on time and equipment, and more detailed browsing status data can be obtained. Various analyzes and evaluations can be performed.

  Since the present invention is configured and functions as described above, according to this, a supplier who performs analysis / evaluation of a website can easily obtain browsing status data by a user via a network, and Since detailed browsing status data such as the movement of the mouse, which is the input device of the user terminal during browsing, and the operating status of the keyboard can be obtained, multifaceted analysis can be performed. Therefore, it can be used as a very useful system for a website analysis company.

It is a block diagram which shows the structure of a website analysis system. It is a block diagram which shows a part of structure of a website analysis system. It is a sequence diagram which shows the operation | movement of monitor registration and a website analysis request. It is a sequence diagram which shows operation | movement of a website analysis.

Explanation of symbols

1 Analyst side computer (server computer)
DESCRIPTION OF SYMBOLS 11 Registration server 12 Total server 13 Analysis server 20, 21, 22, 20n Recording server 30, 31, 30n Web server 40, 41, 42, 40n User terminal 11aa User data 11ab Site data 22aa Operation status data 22ab Screen data N Network

Claims (8)

A web server that establishes a specific website to be analyzed and a server computer connected to a user terminal via a network, and the server computer is configured based on the browsing status of the website by the user terminal. A website analysis system that performs analysis,
The server computer includes a browsing status data storage unit that stores browsing status data of the website by the user terminal, and a remote control permission function that controls the operation of the server computer by the user terminal via the network; A browsing status data storage function for storing browsing status data of the website browsed by the user terminal via the server computer remotely controlled by the user terminal in the browsing status data storage unit; A website analysis system comprising a browsing status data analysis function for analyzing browsing status data. A user terminal and a server computer connected via a network to a web server that opens a specific website to be analyzed, the server computer based on the browsing status of the website by the user terminal A website analysis system that performs analysis,
The user terminal controls the operation of the server computer via the network, and has a website browsing function for accessing the website and browsing the website via the server computer,
The server computer includes a browsing status data storage unit that stores browsing status data of the website by the user terminal, and a remote control permission function that controls the operation of the server computer by the user terminal via the network; A browsing status data storage function for storing browsing status data of the website being browsed by the user terminal via the server computer by the website browsing function of the user terminal; And a browsing status data analysis function for analyzing the browsing status data. The user terminal includes an image acquisition unit that acquires an eye image that includes at least an eye part of a user who operates the user terminal and can detect a movement of the user's line of sight, and the acquired eye An eye image transmission function for transmitting a partial image to the server computer;
The website analysis system according to claim 2, wherein the browsing status data stored by the browsing status data storage function of the server computer includes the eye image data.   4. The website analysis according to claim 1, wherein the browsing status data includes operation status data of an input device provided in the user terminal when the website is browsed by the user terminal. 5. system.   5. The website analysis system according to claim 1, wherein the browsing status data includes screen data when the website is browsed by the user terminal. A web server that establishes a specific website to be analyzed and a server computer connected to a user terminal via a network, and the server computer is configured based on the browsing status of the website by the user terminal. A website analysis system that performs analysis,
The server computer includes a browsing status data storage unit for storing browsing status data of the website by the user terminal, and controls the operation of the user terminal to acquire browsing status data of the website on the user terminal And a browsing status data storage function for storing the browsing status data in the browsing data storage unit, and a browsing status data analysis function for analyzing the stored browsing status data. . A server computer is connected via a network to a web server and a user terminal that opens a specific website to be analyzed, and the server computer analyzes the website based on the browsing status of the website by the user terminal. A website analysis method to perform,
The server computer controls the operation of the server computer by the user terminal via the network, and browses the website being browsed by the user terminal via the server computer remotely controlled by the user terminal A website analysis method characterized by storing situation data in a predetermined storage unit and analyzing the stored browsing situation data. To a server computer connected via a network to a web server and a user terminal that opens a specific website to be analyzed,
A remote control permission function for controlling the operation of the server computer by the user terminal via the network, and browsing of the website browsed by the user terminal via the server computer remotely controlled by the user terminal A website analysis program for realizing a browsing status data storage function for storing status data in a predetermined storage unit and a browsing status data analysis function for analyzing the stored browsing status data.

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