JP2004338792A - Booklet enclosure - Google Patents

Abstract

[PROBLEMS] To provide a booklet insert capable of enhancing an eye catch effect by adding sales promotion information to an outer sheet wrapping a booklet to be sent, preventing movement of the booklet inside at the time of insertion, and improving interest in the booklet. provide.
After processing perforations (11a to 11c) in advance on outer paper (10) on which various information such as sales promotion information is printed, an adhesive is applied to adhesive applying parts (15a to 15c) and a temporary adhesive applying part is applied. Temporary adhesive is applied to 16a and 16b. Then, the back cover 22 of the booklet 20 composed of a plurality of pages is attached with the temporary adhesive applied to the inner surface of the back paper piece 10b of the outer paper 10. Finally, the outer sheet 10 is folded in two along the fold line 12, and the ends of the front sheet 10a and the back sheet 10b are adhered to each other with an adhesive, thereby obtaining a booklet enclosing the booklet 20.
[Selection diagram] Fig. 4

Description

[0001]
[Industrial applications]
The present invention relates to a booklet enclosure enclosing a booklet.
[0002]
[Prior art]
2. Description of the Related Art Conventionally, booklets such as catalogs, information promotion magazines, and advertisement media magazines have been sealed in envelopes and sent as DM (direct mail).
[0003]
[Problems to be solved by the invention]
In a conventional DM or the like, a standard mail size envelope is generally used, and a sufficient eye catch effect cannot be obtained. In addition, various devices have been devised to save the trouble of opening and to increase the opening rate. A general method is to cut off an end portion at a perforation and open the package. In this case, since the booklet inside the envelope is not fixed, the booklet moves to the vicinity of the perforation, and there is a problem that it is difficult to cut off the end portion by the perforation.
[0004]
On the other hand, there is a technique such as a sealed form in which paper is enclosed (for example, see Patent Document 1), but a booklet including a plurality of pages cannot be enclosed.
[0005]
[Patent Document 1]
JP-A-61-206484 [0006]
Further, in the conventional DM, the booklet itself is folded and enclosed in order to store the booklet in an envelope having a limited size. For this reason, there is a problem that the consumer who receives the DM does not show much interest in the booklet, and often reads and discards the booklet only once.
[0007]
In view of the above, the present invention enhances the eye catch effect by adding promotional information to the outer paper wrapping the booklet to be sent, prevents the booklet from moving inside at the time of enclosing, and increases interest in the booklet It is an object of the present invention to provide a booklet insert that can be made to operate.
[0008]
[Means for Solving the Problems]
In order to solve the above problems, a booklet enclosing material according to the present invention is a booklet enclosing material formed by enclosing a booklet including a plurality of pages in an outer sheet, and a cover or a back cover of the booklet is formed on an inner surface of the outer sheet. The outer paper is temporarily folded, and the outer paper is folded in two to wrap the booklet, and three overlapping sides of the outer paper are bonded at their ends, and furthermore, the sewing machine is located closer to the center than the bonded end. It is characterized by having a configuration provided with eyes.
According to the booklet enclosure of the present invention, a booklet including a plurality of pages is formed by temporarily bonding and enclosing the inside of one outer sheet having perforations on the outer periphery. It is possible to prevent the movement of the booklet.
[0009]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the drawings.
FIG. 1 is an external plan view showing one embodiment of a booklet insert according to the present invention. 1 (a) shows the front view, and FIG. 1 (b) shows the back view. Only the outer paper 10 is visible as an external appearance, and a booklet is enclosed inside the outer paper 10. The outer sheet 10 is a single sheet, but is divided into a front sheet 10a and a back sheet 10b by a fold line 12, and by folding along the fold line 12, the booklet is wrapped by the front sheet 10a and the back sheet 10b. I have. As shown in FIG. 1 (a), an address space 13 is provided on the front side of the front sheet 10a, and the address, name, etc. of the destination are described. The address column 13 may be formed by directly printing on the front side sheet 10a, or may be formed by attaching a separately prepared label. As shown in FIG. 1, perforations 11a, 11b, and 11c are provided near three sides of the outer sheet 10 other than the fold line 12, and the end portions 14a, 14b, and 14c are cut out at the perforations. The booklet can be taken out by opening it.
[0010]
Here, first, the outer sheet and booklet constituting the booklet enclosure shown in FIG. 1 will be described. FIG. 2 is a plan view of the outer sheet 10 used in the present invention. 2 (a) shows the inner surface when folded, and FIG. 2 (b) shows the outer surface when folded. 2, reference numerals 15a, 15b, and 15c denote adhesive glue application portions, 16a and 16b denote temporary adhesive glue application portions, and reference numerals 10 to 14 are the same as those shown in FIG. The adhesive glue application unit 15 is a portion provided on the inner surface of the back side paper piece 10b for applying the adhesive glue, and the adhesive glue application units 15a to 15c are respectively outer ends 14a to 14c from the perforations 11a to 11c. 14c. The right ends of the adhesive application sections 15a and 15b are set at a distance D from the fold line 12, so that the adhesive is not applied to the fold line 12. The distance D can be set as appropriate, but can be, for example, about 1 cm. Further, the folding line 12 is provided substantially at the center of the sheet, and is in a state shown in FIG. 1 when folded. The temporary adhesive paste application section 16 is a portion provided on the inner surface of the back side paper piece 10b for applying the temporary adhesive paste, and is located on the center side from the perforations 11a to 11c. In the present embodiment, as the preferred example, the temporary adhesive paste application portions are provided at two locations 16a and 16b, but the number may be one or three or more. Various information such as sales promotion information is printed on the inner surface of the outer paper 10 shown in FIG. 2A and on the outer surface of the outer paper 10 shown in FIG. 2B.
[0011]
In order to obtain the outer sheet 10 in the state shown in FIG. 2, first, printing is performed on both the inner and outer surfaces of the sheet, and then perforations are performed on all sides to form perforations 11a to 11c. Subsequently, the adhesive paste is applied to the adhesive paste application sections 15a to 15c on the outer peripheral side from the perforations 11a to 11c, and the temporary adhesive paste is applied to the temporary adhesive paste application sections 16a and 16b on the center side from the perforations 11a to 11c. . In addition, as the outer paper 10, a paper of 100 to 160 g / m ² which has rigidity enough to prevent the enclosed booklet from being bent during transportation and which satisfies processing aptitude is used. The outer paper 10 may be processed by PP (polypropylene). Further, as the adhesive applied to the adhesive application sections 15a to 15c, an emulsion-based strong adhesive that does not easily peel off is used, and the temporary adhesive applied to the temporary adhesive application sections 16a and 16b is consumed. Use a rubber-based weak adhesive that can be easily peeled off by the user. As the adhesive glue and the temporary adhesive glue, conventionally known adhesives can be applied.
[0012]
Next, the booklet will be described. The booklet 20 is a conventionally known booklet including a plurality of pages. In the present embodiment, for simplicity of illustration, as shown in FIG. In FIG. 3, 21 is the front cover of the booklet, and 22 is the back cover of the booklet.
[0013]
The outer sheet 10 shown in FIG. 2 and the booklet 20 shown in FIG. 3 are bonded together with the front cover 21 of the booklet 20 facing upward as shown in FIG. Will be. FIG. 4A shows a state in which the outer sheet 10 and the booklet 20 are bonded to each other because the booklet 20 is viewed from the booklet 20 side, but the outer sheet 10 and the booklet 20 are temporarily bonded as shown in FIG. The temporary adhesive glue applied to the glue application units 16a and 16b is temporarily bonded to the back cover 22 of the booklet 20. As described above, it is preferable that the temporary adhesive is applied to the outer paper 10 side, because the manufacturing process can be simplified, but it is preferable to apply the temporary adhesive to the back cover 22 of the booklet 20 side. The paper may be temporarily bonded to the inner surface of the back side paper piece 10b. FIG. 4B is a cross-sectional view taken along the line AA in FIG.
[0014]
Subsequently, from the state shown in FIG. 4A, the fold line 12 is valley-folded to fold the outer sheet 10 into two, and the outer sheet 10 is folded so that the left end 17 and the right end 17 of the outer sheet 10 coincide. As a result, the adhesive on the adhesive application sections 15a to 15c adheres to the end of the inner surface of the front side paper piece 10a of the outer paper 10, and the booklet enclosure as shown in FIG. 1 is completed. The adhesive application sections 15a and 15b are not provided up to the fold line 12 so that the inside air can be expelled in the process of folding the booklet into a booklet. Further, by not providing the adhesive application sections 15a and 15b up to the fold line 12, there is also an effect that the adhesive does not adhere to the blade of the folding machine when performing the fold processing at the fold line 12.
[0015]
As described above, when the booklet insert in the state shown in FIG. 1 is completed, the booklet insert is delivered to the consumer indicated in the address by mail, courier, or the like. In the booklet enclosure according to the present invention, since the booklet 20 is fixed to the inner surface of the back side paper piece 10b of the outer sheet 10 with the temporary adhesive, the booklet 20 does not move inside due to vibration at the time of sending. Therefore, the booklet does not move inside and the perforated portion is not damaged.
[0016]
When the booklet enclosure arrives, the consumer cuts the ends 14a to 14c at three perforations 11a to 11c. Also at this time, since the booklet 20 is fixed, the booklet 20 enters into a slight gap between the perforation 11 and the adhesive glue application section 15 as in a conventional DM or the like, so that the perforation 11 becomes difficult to cut. There is no such thing. Therefore, the perforation 11 can be easily cut. As a result of cutting off the three end portions 14 at the perforations 11, the booklet insert is in a state as shown in FIG. In this state, the folded outer sheet 10 is opened, and the state shown in FIG. Further, the booklet 20 temporarily fixed by the temporary adhesive is separated from the outer sheet 10.
[0017]
Since the booklet 20 is enclosed in an unfolded state, it can be stored as it is as a booklet in a state as shown in FIG. As a result, consumers are more willing to save compared to traditional folded booklets. Further, even on the outer sheet 10 after the booklet is separated, more information can be obtained on the entire spread as printed matter of the sales promotion information.
[0018]
The preferred embodiment of the present invention has been described above. However, the present embodiment is not limited to the above embodiment, and various modifications are possible. For example, in the above embodiment, only the booklet is enclosed inside the outer paper as the booklet enclosure, but an accessory may be enclosed in addition to the booklet. Examples of the accessory include a recording medium such as a CD-ROM, a DVD, and an FD, a product sample such as a cosmetic product and a pharmaceutical product, and a postcard for reply. The accessory may be temporarily bonded to the inner surface of the outer paper, or may be left alone without being temporarily bonded. In particular, when a thin paper-like item such as a postcard for reply is used as an accessory, the accessory is temporarily bonded to the back cover and the outer paper by sandwiching the accessory between the back cover and the outer paper. This prevents the accessories from hitting the perforations during transport and damaging the perforations.
[0019]
As described above, printing is performed on the inner surface 10b of the outer sheet. This print content may be of any type, but by fixing the booklet 20, the content can be adjusted to the position where the booklet 20 is pasted. For example, it is possible to print a pattern that is continuous with the front cover 21 of the booklet 20 on the inner surface 10b of the outer paper.
[0020]
In the above-described embodiment, a booklet including a plurality of pages is enclosed in the outer sheet. However, a folded large piece of paper may be temporarily adhered to the inner surface of the outer sheet and enclosed.
[0021]
【The invention's effect】
As described above, according to the present invention, a booklet enclosure is formed by enclosing a booklet consisting of a plurality of pages in an outer sheet, and the front or back cover of the booklet is temporarily fixed to the inner surface of the outer sheet. The outer sheet is folded in half to wrap the booklet, and the three sides of the outer sheet are overlapped at their ends, and a perforation is provided at the center from the bonded end. Therefore, there is an effect that it is possible to prevent the booklet from moving inside at the time of enclosing. As a result, it becomes easier to enclose a booklet such as a catalog without folding, and consumers are more motivated to store the booklet.
[Brief description of the drawings]
FIG. 1 is an external plan view showing an embodiment of a booklet insert according to the present invention.
FIG. 2 is a plan view of an outer sheet used in the present invention.
FIG. 3 is a diagram showing a booklet to be enclosed.
FIG. 4 is a diagram showing a state in which an outer sheet and a booklet are attached to each other.
FIG. 5 is a diagram showing a state where the package is opened on the consumer side.
[Explanation of symbols]
Reference Signs List 10 outer sheet 10a front sheet 10b back sheet 11a to 11c perforation 12 folding line 13 address column 14a to 14c end 15a to 15c ..Adhesive paste application sections 16a, 16b: Temporary adhesive paste application section 17: Left end, right end 20 of outer paper 20 Booklet 21 Front cover 22 Back cover

Claims (2)

A booklet enclosure formed by enclosing a booklet consisting of a plurality of pages in outer paper,
The front or back cover of the booklet is temporarily fixed to the inner surface of the outer paper,
The outer sheet is folded in two to wrap the booklet, and three overlapping sides of the outer sheet are bonded at their ends, and a perforation is provided on the center side from the bonded end. A booklet enclosure characterized in that: 2. The booklet insert according to claim 1, wherein sales promotion information for a consumer is printed on at least a part of an inner surface or an outer surface of the outer sheet.

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