JP2004112601A - Advertising system using TV phone - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To realize an advertising system which enhances audiovisual effects of an advertisement when the advertisement is distributed by using a videophone. <P>SOLUTION: When the user input to the questionnaire is determined not appropriate, provision of video/voice services distributed from a videophone terminal is stopped, thereby enabling user's audiovisual state for the advertisement on the questionnaire to be determined. When the user is not viewing the provision of the video/voice services can be stopped. <P>COPYRIGHT: (C)2004,JPO

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to an advertisement system using a TV phone that provides a service to which an advertisement is added by a TV phone, and in particular, performs a questionnaire, a quiz, and the like at the same time as providing an advertisement, receives a response from a user, and executes the advertisement The present invention relates to a system that provides various services while checking viewing.
[0002]
[Prior art]
As a conventional system similar to the system of the present invention, instead of providing a telephone service free of charge, a system in which a commercial of a company is flown in advance and a telephone call can be made for a fixed time free immediately after the CM has flowed, There is a system that collects points by browsing the homepage of a company that has contracted with a telephone service provider in advance and provides a free telephone service according to the points.
[0003]
[Problems to be solved by the invention]
However, the above-described system has the following problems.
The problem with the former is that there is no way to confirm whether or not the user is really watching the TV even if the CM is played, and that the CM always plays in advance, so if the user wants to make a phone call immediately, That is not possible.
[0004]
The problem with the latter is that it is not possible to make a telephone call unless points have been collected in advance, and the time that can be used is limited by the points. In addition, it is necessary to register users in advance in order to calculate points, and it is troublesome because it is necessary to watch advertisements for collecting points other than when using the telephone service.
[0005]
The present invention has been made in view of the above-described problems, and has as its object to realize an advertisement system that enhances the viewing effect of an advertisement when the advertisement is distributed using a TV phone.
[0006]
[Means for Solving the Problems]
An advertisement system using a TV telephone according to the present invention is an advertisement system using a TV telephone that provides video and audio services using a TV telephone terminal and distributes advertisements and questionnaires by video or audio. Means for receiving input TV telephone signal data including a video signal, an audio signal, and a control signal generated by key input from a telephone terminal, means for storing or receiving advertisement data and questionnaire data, and means for receiving or receiving from the TV telephone terminal Means for generating output TV telephone signal data by combining the video signal and the audio signal with the advertisement data and the questionnaire data, and transmitting the generated output TV telephone signal data; and a user for the output TV telephone signal data. Receives the audio signal or control signal generated by the input from the Means for managing the connection with the TV phone terminal according to the result, when the input from the user to the questionnaire is inappropriate, the provision of the video / audio service distributed from the TV phone terminal is stopped. It is characterized by doing.
[0007]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, an embodiment of a TV telephone advertisement system of the present invention will be described with reference to the drawings.
FIG. 1 shows a schematic configuration diagram of a TV phone advertisement system according to an embodiment of the present invention.
The system includes a TV phone terminal such as a portable TV phone terminal (1-001) or a fixed TV phone terminal (1-004), a gateway device (1-005), and a management server (1-007) on a network. , An advertisement server (1-008). Further, the content server (1-009), the advertisement requester server (1-010), and the like can be added to the above-configured system as needed.
[0008]
The gateway device (1-005) is used on telephone signal data used in the mobile telephone network (1-002) or the fixed telephone network (1-003) and on a network such as the Internet (1-006) or an intranet. Performs mutual conversion with telephone signal data. Also, when a call to the service telephone number assigned to the management server (1-007) is requested, the telephone terminal requesting the call and the management server (1-007) assigned the service telephone number are assigned. And establish a connection between the telephone network and the network seamlessly.
[0009]
The advertisement server (1-008) is a server for storing advertisement / questionnaire data by a service provider operating the present system or an advertisement requester requesting an advertisement and a questionnaire by the present system. It has a function to distribute advertising and questionnaire data.
[0010]
The content server (1-009) is installed when the service provider provides a service other than the telephone service in the present system, and provides various video / audio contents. It distributes video / audio content data in response to external requests.
[0011]
The advertisement requester server (1-010) is a server that stores the total data of the questionnaire conducted by the present system, and is installed when the questionnaire total data is provided by uploading.
[0012]
The management server (1-007) is a core server of the present system, and obtains advertisement / questionnaire data from the advertisement server (1-008), obtains TV telephone signal data from the TV telephone terminal, and executes the content server (1-007). 1-909), generating and outputting TV telephone signal data by synthesizing video, audio, and text, managing connections with the TV telephone terminal and various servers, totaling questionnaires, and the like.
[0013]
Next, FIG. 2 shows an operation conceptual diagram of the present system when a telephone service is provided.
The source TV telephone terminal (2-001) and the destination TV telephone terminal (2-002) are connected to the management server (2-003) via the gateway device (1-005). First, when a call is made from the source TV telephone terminal (2-001) to the service telephone number assigned to the telephone service provided by the present system, a connection to the management server (2-003) is established. At this time, in order to notify the management server (2-003) of the destination number, the telephone number to be input at the time of making a call has a format such as <service telephone number>#<destination telephone number>. The destination telephone number is converted into a receivable data format and notified to the management server (2-003) by the gateway device (1-005) ((1)).
[0014]
Subsequently, the management server (2-003), which has accepted the call from the caller TV telephone terminal (2-001), starts receiving advertisement / questionnaire data from the advertisement server (2-004), and (▲ 2)), a call is made to the destination telephone number notified by the gateway device (1-005) to establish a connection (3).
[0015]
Subsequently, when a connection is established between the source TV telephone terminal (2-001) and the destination TV telephone terminal (2-002), the management server (2-003) transmits the TV telephone signal data (-003) from each terminal. The voice / video / control signal of the TV phone is converted into data, received, combined with the advertisement / questionnaire data received from the advertisement server (2-004), and transmitted to the terminal of the other party ([4]). ▼).
[0016]
Subsequently, the TV telephone terminal that has received the output TV telephone signal generated and synthesized by the management server (2-003) receives the user's answer to the received video or audio questionnaire by voice input or key input, It is transmitted to the management server (2-003) (5).
[0017]
Subsequently, the management server (2-003) compiles the questionnaire based on these inputs, stores the questionnaire in a storage area in the management server (2-003), and stores the advertisement requester server (2-005). The questionnaire data is provided to the advertiser by uploading it to (6).
[0018]
FIG. 3 shows an operation conceptual diagram of the present system in the case of providing a video / audio service other than the telephone service.
As in the case of providing the telephone service, first, the TV telephone terminal (3-001) receiving the service calls the service telephone number and establishes a connection with the management server (3-003) ((1)). .
[0019]
Subsequently, the management server (3-003) starts receiving advertisement / questionnaire data from the advertisement server (3-004) ((2)), and receives video, audio, text, etc. from the content server (3-002). The content data is received ((4)), the content data and the received advertisement / questionnaire data are combined ((5)), and transmitted to the source TV telephone terminal ((6)).
[0020]
Subsequently, the TV telephone terminal (3-001), which has received the output TV telephone signal from the management server (3-003), accepts a response from the user to the questionnaire and transmits it to the management server (3-003) (▲). 6 ▼). At this time, in addition to responding to the questionnaire, it is also possible to receive a request to the content server (3-002), and the management server (3-003) receiving these inputs collects the questionnaire and compiles the advertisement requester server. At the same time as transmitting the questionnaire total data of (3-005) ((8)), a request corresponding to the input is transmitted to the content server (3-002) ((3)).
[0021]
FIG. 4 shows an internal configuration diagram of the management server.
The management server (4-100) includes a video / audio / text synthesizing unit (4-101), an audio / control signal determining unit (4-102), a connection managing unit (4-103), and a communication unit (4). -104) and questionnaire totaling means (4-105).
[0022]
FIG. 5 is a schematic diagram showing the operation of the voice / control signal determination means (4-102) and connection management means (4-103) shown in FIG.
The voice or button input to the TV telephone terminal is sent to the telephone network as a voice signal or a control signal, and is converted by the gateway device into input TV telephone signal data (5-100) that can be transmitted and received on the network. (4-100).
[0023]
The input TV telephone signal data (5-100) received by the management server (4-100) is first input to the voice / control signal determination means (4-102). The voice / control signal determination means (4-102) performs voice identification or control signal identification on the input TV telephone signal data (5-100) to generate an input determination result (5-300). I do. The input determination result (5-300) is input to the connection management means (5-500) together with the advertisement / questionnaire data (5-400).
[0024]
Subsequently, in the connection management means (4-103), the input determination result (5-300) and the advertisement / questionnaire content information (5-404) of the advertisement / questionnaire data (5-400) and their display timing information (5-405) is comprehensively determined, and connection control information (5-600) is generated to determine whether to continue or stop the connection.
[0025]
FIG. 6 is a schematic diagram showing the operation of the video / audio / text synthesizing means (4-101) shown in FIG.
The video / audio / text synthesizing means (4-101) includes the advertisement / questionnaire data (6-300) obtained from the advertisement server, and the input TV telephone signal data (6-200) for providing the telephone service or the provision of the content service. The content is synthesized with the content data (6-100).
[0026]
When the system provides a telephone service, the video signal data (6-202) and the audio signal of the input TV telephone signal data received by the management server from the destination or source TV telephone terminal via the gateway device. Out of the data (6-203) and the advertisement / questionnaire data (6-300) received from the advertisement server, video signal data (6-303), audio signal data (6-304), and text data (6-305). And the timing information (6-302) and the input determination result (5-300) output by the voice / control signal determination means (4-102) are sent to the video / voice / text synthesis means (4-101). It is input and subjected to the judgment processing. The input video / audio data is output TV phone signal data (6-302) in accordance with the timing information (6-302) in the advertisement / questionnaire data and the layout information acquired from the advertisement server or registered in the management server in advance. 600) and transmitted to the called TV telephone terminal.
[0027]
FIG. 7 is a schematic diagram showing the operation of the questionnaire result totaling means (4-105) shown in FIG.
The questionnaire result totaling means (4-105) totalizes the questionnaire to provide the questionnaire total data (7-400) to the advertisement client. Therefore, this is unnecessary when only the service user's advertisement viewing is confirmed and a questionnaire is not conducted.
[0028]
Of the input determination result (5-300) and the advertisement / questionnaire data (7-100) output by the voice / control signal determination means (4-102), the questionnaire result totaling means (4-105) includes Content information (7-104) describing the content of the questionnaire and timing information (7-105) describing the display timing are input.
[0029]
The questionnaire result totaling means (4-105) generates questionnaire total data (7-400) based on the contents of the advertisement / questionnaire and the response of the service user thereto. The questionnaire total data (7-400) is provided to the advertisement client by communication means (4-104) by sending it by e-mail or uploading it to the advertisement client server (1-010).
[0030]
FIG. 8 is a diagram showing an example of use of video, audio, and control signal channels of a TV telephone terminal when various services are provided in this system. In the figure, the up / down of the video channel and the audio channel represent the content of the signal transmitted from the TV telephone terminal and the content of the signal received by the TV telephone terminal, respectively. Further, the control signal indicates a signal generated by button input, and may be transmitted as a control sound through a voice channel or transmitted as data through a data communication channel depending on the mechanism of the telephone network.
[0031]
Service pattern 1 is an example in the case of providing a voice-only telephone service. In this example, the audio channel is used for telephone service both up and down, the video channel is not used in the up direction, and the down direction is used for receiving advertisements and questionnaires. The control signal is used to input a response to the questionnaire.
[0032]
The service pattern 2 is an example in which a video content distribution service such as distribution of live video is provided. In this example, the downlink direction of the video channel is used for distribution of video content, no control signal is used, the downlink direction of the audio channel is used for receiving advertisements and questionnaires, and the uplink direction is used for questionnaires by voice recognition by the management server. Used for answer input. In this case, if the content server can change the service content in response to a request from the user, the control signal can be used as an input for determining the content of the request transmitted from the management server to the content server. It is.
[0033]
The service pattern 3 is an example of a case where an audio content distribution service such as a music viewing service is provided. In this example, the downstream direction of the audio channel is used for delivering audio content, and the downstream direction of the video channel is used for receiving advertisements and questionnaires. A control signal is used for answering a questionnaire.
[0034]
Service pattern 4 is an example of a case where a TV phone service is provided. In this example, both the up and down of the video channel and the audio channel are used for the TV telephone service, and the control signal is used for inputting the answer to the questionnaire. However, the downward direction of the video channel is used for receiving advertisements and questionnaires, and the received video is a video obtained by combining the advertisement and the questionnaire with the video transmitted from the call destination.
[0035]
Next, FIG. 9 is a diagram illustrating an example of a screen of the TV phone terminal when providing an advertisement or a questionnaire in the down direction of the video channel.
The contents of the questionnaire may include questions about the profile of the questionnaire, such as gender, age, occupation, and type of business, as well as questions for marketing purposes, such as interests and preferences regarding products to be advertised. As for the method of displaying the advertisement and the questionnaire, there are a method of displaying the advertisement and the questionnaire separately while switching the screen as shown in the figure, and a method of displaying the advertisement and the questionnaire on the same screen.
[0036]
Next, FIG. 10 is a diagram showing an example of a screen when a TV phone service is provided.
When the telephone service is provided, using the voice channel for purposes other than the telephone hinders the use of the service. Therefore, the advertisement and the questionnaire are displayed on the screen along with the other party's image. When a service using both video and audio channels is provided, such as a TV telephone service, a video in which advertisement / questionnaire information is superimposed on the video of the service is displayed on a screen.
[0037]
The example shown in the figure shows a screen display when a questionnaire is combined with a video of a call partner and displayed. In the displayed questionnaire, an instruction regarding an answer is displayed, and if no input is made in accordance with the instruction, the provision of the telephone service is stopped by the management server. Buttons of the TV phone terminal are used for the questionnaire response, and in the instruction on the screen, the assignment of the response to each button and the time limit until input are displayed.
[0038]
Next, FIG. 11 is a diagram showing an example of a screen in the case of providing a voice-only telephone service or a voice content distribution service.
In the case of providing a voice-only service, basically, an advertisement or a questionnaire is displayed by video, and an answer to the questionnaire is received by a button input. The example in the figure shows an example in which an advertisement and a questionnaire are not provided independently, but a service that can be purchased immediately by telephone if there is a favorite product while providing product information is shown. A question about a product is displayed on a screen in a questionnaire format, while showing an image of the product and information such as a price and a feature of the product. If there is no input for the question, the provision of the voice service is stopped. In addition to answering a question by key input, it is also possible to interrupt a voice service by a specific key input and order an article by connecting to an operator.
[0039]
Next, FIG. 12 is a diagram illustrating an example of a screen in a case where live video is distributed as an example of providing a video content distribution service.
In the case of providing video-only content, a method of displaying an advertisement and a questionnaire through an audio channel may be considered in addition to a method of displaying both a video content and an advertisement / questionnaire on a screen as shown in the figure. In the example of the figure, the answer to the questionnaire is made by voice, and the camera for delivering the live video is controlled by key input.
[0040]
Next, FIG. 13 is a diagram illustrating an example of a case where confirmation of advertisement viewing is performed instead of a questionnaire.
This system has a feature that a questionnaire is used as a means to confirm the viewing of an advertisement, and the obtained questionnaire can be used for marketing.If it is only necessary to confirm the viewing of the advertisement, as shown in the example in the figure You may just request random input.
[0041]
【The invention's effect】
According to the present invention, the provision of the video / audio service distributed from the TV telephone terminal is stopped when it is determined that the input from the user to the questionnaire is inappropriate. The user's viewing of the advertisement can be determined, and the provision of the video / audio service can be stopped when the user does not view. Thus, when an advertisement is distributed using a TV phone, it is possible to realize an advertisement system that enhances the viewing effect of the advertisement.
[0042]
Further, according to another feature of the present invention, the data collected in the questionnaire can be easily provided to the advertiser, so that a more efficient questionnaire can be implemented as compared with the conventional method. Furthermore, when a telephone service is provided, an advertisement or a questionnaire is simultaneously conducted to provide a topic during a call.
[Brief description of the drawings]
FIG. 1 is a schematic configuration diagram of a TV phone advertisement system according to an embodiment of the present invention.
FIG. 2 is an operation conceptual diagram of a TV telephone advertisement system when a telephone service is provided.
FIG. 3 is an operation conceptual diagram of a TV telephone advertisement system in a case where a video / audio service other than a telephone service is provided.
FIG. 4 is an internal configuration diagram of a management server.
FIG. 5 is a schematic diagram showing the operation of a voice / control signal determination unit and a connection management unit shown in FIG. 4;
FIG. 6 is a schematic diagram showing the operation of the video / audio / text synthesizing means shown in FIG.
FIG. 7 is a schematic diagram showing an operation of a questionnaire result totalizing unit shown in FIG. 4;
FIG. 8 is a diagram illustrating an example of use of video, audio, and control signal channels of a TV phone terminal when providing various services in the TV phone advertisement system.
FIG. 9 is a diagram showing an example of a screen of a TV telephone terminal when providing an advertisement or a questionnaire in a downstream direction of a video channel.
FIG. 10 is a diagram showing an example of a screen when a TV phone service is provided.
FIG. 11 is a diagram illustrating an example of a screen when a telephone service or a voice content distribution service using only voice is provided.
FIG. 12 is a diagram showing an example of a screen in a case where live video is distributed as an example of providing a video content distribution service.
FIG. 13 is a diagram illustrating an example of a case where confirmation of advertisement viewing is performed instead of a questionnaire.
[Explanation of symbols]
2-001 Source TV telephone terminal 2-002 Destination TV telephone terminal 2-003 Management server 2-004 Advertising server 2-005 Advertising client server

Claims (5)

An advertising system using a TV phone that provides video and audio services using a TV phone terminal and distributes advertisements and questionnaires by video or audio,
Means for receiving input TV telephone signal data including a video signal, an audio signal, and a control signal generated by key input from the TV telephone terminal;
Means for storing or receiving advertising data and survey data;
Means for combining the video signal and the audio signal received from the TV phone terminal with the advertisement data and the questionnaire data to generate output TV phone signal data, and transmitting the generated output TV phone signal data;
Means for receiving a voice signal or a control signal generated by an input from a user with respect to the output TV phone signal data, making a determination, and managing a connection with the TV phone terminal according to the determination result,
An advertisement system using a TV telephone, wherein the provision of the video / audio service distributed from the TV telephone terminal is stopped when an input from the user to the questionnaire is inappropriate. The video and audio services include a voice telephone service and a TV telephone service. When these telephone services are provided, one screen of both the destination TV telephone terminal and the originating TV telephone terminal is displayed. The advertisement system using a TV phone according to claim 1, wherein the video is combined so that the advertisement and the questionnaire are displayed on a unit. 3. The TV according to claim 1, further comprising: a unit that changes a request to the content server according to an input from the user when a content server providing the video / audio service exists. Advertising system using telephone. The TV phone according to any one of claims 1 to 3, further comprising: means for changing an advertisement and a questionnaire distributed from the TV phone terminal according to an input from the user. Advertising system. The advertisement using a TV phone according to any one of claims 1 to 4, wherein the suspension of the provision of the video / audio service is determined based on the content of the input from the user and the input timing. system.

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