JP2004005376A - Electronic POP device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an electronic POP device for placing an order while actually looking or touching a commodity or a commodity sample. <P>SOLUTION: This electronic POP device arranged in the vicinity of the commodity or the commodity sample for offering advertisement information to a customer via multimedia is provided with a means interactively providing detailed commodity information about the commodity to the customer via the multimedia, a means authenticating the customer by a card, and an ordering means receiving order information for the commodity from the authenticated customer. <P>COPYRIGHT: (C)2004,JPO

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to an electronic POP device.
[0002]
[Prior art]
2. Description of the Related Art Some conventional electronic POP devices are installed near merchandise in a store and provide information on the merchandise interactively using multimedia such as moving images, still images, and audio. Although this electronic POP device can increase the customer's willingness to purchase by providing more information than can be obtained by actually seeing or touching the product, it is possible to place an order for the product on the spot. There is a problem that can not be.
[0003]
Conventionally, there has been an online sale that uses a personal computer or a multimedia terminal to provide abundant product information to customers online and to have customers order products. The problem with this online sale is that it is not possible to purchase the product by actually seeing or touching it. In addition, in order to find a favorite product from among abundant products, it is necessary to open a screen having a large number of layers, and there is a problem that the usability is poor.
[0004]
[Problems to be solved by the invention]
SUMMARY OF THE INVENTION The present invention has been made in view of the problems of the related art, and it is an object of the present invention to provide an electronic POP device that allows an order while actually seeing or touching a product or a product sample.
[0005]
[Means for Solving the Problems]
In order to achieve the above object in the present invention, the invention of claim 1 is an electronic POP apparatus which is installed near a product or a product sample and provides advertisement information to a customer through multimedia. An electronic POP device comprising: means for interactively providing product information to a customer by means of multimedia; means for authenticating the customer with a card; and order receiving means for receiving order information on a product from the authenticated customer. is there.
[0006]
According to a second aspect of the present invention, there is provided the electronic POP apparatus according to the first aspect, further comprising means for performing settlement for a customer authenticated by a card.
[0007]
According to a third aspect of the present invention, there is provided the electronic device according to any one of the first and second aspects, further comprising a network means for transmitting / receiving any of the product information and the order information to / from the server via the network. It is a POP device.
[0008]
The invention according to claim 4 is characterized in that the card is any one of a magnetic card, an IC card, a contactless card, an ID card, a prepaid card, a settlement bank card, and a credit card. An electronic POP device according to claim 3.
[0009]
The invention according to claim 5 is an electronic POP device which is installed near a product or a product sample to provide advertisement information to a customer by multimedia, and provides detailed product information of the product to the customer interactively by multimedia. Means for authenticating a customer with a card.
[0010]
BEST MODE FOR CARRYING OUT THE INVENTION
An embodiment of the present invention will be described below.
[0011]
As shown in the configuration diagram of FIG. 1, the electronic POP device of the present invention includes a CPU, a main storage device, an auxiliary storage device, an image display device, a sound output device, a card reader / writer, a bar code reader, a key input device, and a printer. , A network connection device, and a recording medium device. Further, the electronic POP device of the present invention may be provided with a tool to be installed near a product or a product sample. However, when the electronic POP device is installed near a single type of product or a product sample and receives only an order for the product, a barcode reader may be omitted as described later.
[0012]
A program is recorded in the auxiliary storage device, and the program is loaded into the main storage device and executed by the CPU to interactively provide product information in multimedia, authenticate the customer, and authenticate the customer. Upon receiving an order for a product, a process such as conducting a questionnaire to the customer is performed.
[0013]
The image display device is a device for visually providing product information as a moving image, a still image, or the like. A touch panel is attached to the screen of the image display device. Therefore, data can be input by touching keys (soft keys) drawn on the screen by the CPU according to the program.
[0014]
The voice output device is a device for providing product information by voice.
[0015]
A card reader / writer is a device that reads data recorded on a card and writes data on the card.
Examples of the card include a magnetic card, an IC card, a contactless card, an ID card, a prepaid card, a settlement bank card, a credit card, and the like. In any case, an ID for identifying an individual is recorded. There must be. The card ID read by the card reader is temporarily stored in the main storage device and used for personal authentication. An example of how this personal authentication is performed will be described later.
The card reader / writer writes the data of the ordered product on the card as a record. Examples of the data include a product code, a product name, a quantity, a manufacturing company, a store name, a sales company, and a settlement method (cash payment, postal transfer, bank transfer, revolving payment by credit card, division, lump sum, etc.). . Also, the contents of the special treatment to be described in the coupon and the points of the point service may be written together.
The card reader / writer for a non-contact card has an antenna for transmitting and receiving data to and from the non-contact card.
[0016]
A barcode reader is a device for reading a barcode of a product. It is used when it is necessary to specify a product, such as when ordering a product or searching for product information. The barcode read by the barcode reader is temporarily stored in the main storage device, and the CPU identifies the product. If the electronic POP device is installed near a single type of product or product sample and only receives orders for that product, ordering with the electronic POP device itself means specifying the product, There is no need for a barcode reader.
[0017]
The key input device is a device for inputting data from a key. It is used when inputting the product code of the product to be ordered, inputting the quantity of the product to be ordered, searching for product information, answering a questionnaire, and the like. However, if the electronic POP device is installed near a single type of product or product sample and receives only an order for that product, ordering with the electronic POP device itself means specifying the product. Therefore, there is no need to enter the product code. The key input device may include a hard key made of hardware other than the soft keys described above. Data input by the key input device is temporarily stored in the main storage device.
[0018]
The printer is a device for issuing an order memo, a coupon, a point seal, and a point card on which data of the ordered product is printed. The order copy includes, for example, product code, product name, quantity, manufacturing company, store name, sales company, and settlement method (cash payment, postal transfer, bank transfer, credit card revolving payment, division, lump sum, etc.). Printed.
[0019]
The network connection device is a device for connecting to a network. Thus, for example, the latest product data can be received from a server connected to the network. Further, for example, order data of a product received from a customer and data of a questionnaire result can be transferred to a server connected to the network. Examples of order data for this product include the card ID, product code, product name, quantity, manufacturing company, store name, sales company, and settlement method (cash payment, postal transfer, bank transfer, revolving payment by credit card, etc.) , Division, batch, etc.).
This network may be either wired or wireless. When the network is wireless, the network connection device includes an antenna.
[0020]
A recording medium device is a device that reads and writes easily removable recording media such as a memory card and a floppy disk. Thereby, for example, order data of a product received from a customer and data of a questionnaire result can be transferred to the storage medium. Examples of order data for this product include the card ID, product code, product name, quantity, manufacturing company, store name, sales company, and settlement method (cash payment, postal transfer, bank transfer, revolving payment by credit card, etc.) , Division, batch, etc.).
[0021]
Here, using the electronic POP device of the present invention installed near the product or product sample in the store, the flow of the process of the product order performed by the customer, the case where the order is received by card and immediately settled, In the case of the card, only the order is received and the payment is made later.
[0022]
First, a case where an order is received by a card and settled immediately will be described with reference to the flowchart of FIG.
[0023]
STEP 1: Streaming a Product Advertisement While the customer is not operating the electronic POP device, the electronic POP device streams the product advertisement in multimedia (moving images, still images, CG images, audio, characters, etc.).
[0024]
STEP 2: Determining a Commodity to Purchase The customer decides a product to purchase by actually seeing or touching a product or a product sample and interactively obtaining detailed product information from the electronic POP device by multimedia.
[0025]
STEP3: Product Order The customer places an order for a product. The ordering method differs between a case where the electronic POP device is installed near a plurality of types of products or product samples and a case where the electronic POP device is installed near a single type of product or product samples.
First, a case where the electronic POP device is installed near a plurality of types of products or product samples will be described. In this case, the customer inputs the barcode of the product to be ordered to the electronic POP device with a barcode reader, or inputs the product code of the product to be ordered to the electronic POP device with a key input device (soft key or hard key). By doing so, specify the product to order. Further, the customer inputs the quantity of the product to be ordered to the electronic POP device using a key input device (soft key or hard key).
Next, a case where the electronic POP device is installed near a single type of product or a product sample will be described. In this case, the customer does not need to specify the product, but simply inputs the quantity of the product to the electronic POP device using a key input device (soft key or hard key). In order to prevent the customer from having to specify the product, for example, the product code is stored in the auxiliary storage device in advance, and the quantity of the product is input using the key input device, so that the product having the product code is input. It is only necessary to order only the quantity that was ordered.
[0026]
STEP 4: Transfer of order data The electronic POP device sends the order data of the product received from the customer to the server via the network if the electronic POP device is connected to the network. If the electronic POP device is not connected to the network, the order data of the product received from the customer is written on the recording medium. Examples of the order data of this product include the card ID, product code, product name, quantity, manufacturer, store name, and sales company of the customer.
[0027]
STEP 5: Customer Authentication The electronic POP device reads the ID of the card held by the customer with a card reader and authenticates the customer. The authentication of the customer may be performed using only the ID, or may be performed using information (hereinafter, referred to as a password) that only the customer can know, such as a personal identification number. It may also be based on signatures or customer-specific biological features (fingerprint, iris, retina, voiceprint, etc.). An input device for the signature or a customer-specific biological characteristic is connected to the electronic POP device.
When performing authentication using only the ID, the electronic POP device determines that the person holding the card is the person himself.
When performing authentication using a password, the electronic POP device prompts the customer to enter a password. When the customer inputs a password using a key input device (soft key or hard key), the electronic POP device is output from the server when the electronic POP device is connected to the network and when the electronic POP device is not connected to the network. Reads the password associated with the ID from the auxiliary storage device and compares it with the password entered by the customer. If they match, the authentication is successful and the process proceeds to STEP6. On the other hand, if they do not match, the authentication fails and prompts for the password again. Alternatively, when the authentication fails, the user is prompted again for the password. However, an upper limit (for example, three times) is set for the number of times the authentication can be failed, and if the authentication fails beyond the upper limit, the order received from the customer is canceled and the card is canceled. May not be settled.
[0028]
STEP6: The settlement electronic POP device executes settlement. For example, in the case of a prepaid card, settlement is performed by deducting the purchase amount from the card. Also, for example, in the case of a settlement bank card, settlement is performed by deducting the purchase amount from the customer's bank account. This debit from the bank account is performed online via the server if the electronic POP device is connected to the network, or offline via the recording medium if the electronic POP device is not connected to the network.
When the payment is completed, the electronic POP device sends data indicating that the payment is completed to the server if connected to the network, and writes the data to a recording medium if not connected to the network.
However, in the case of a credit card, settlement is performed by designating a payment method (revolving payment, installment payment, lump-sum payment). In this case, when the designation of the payment method is completed, the electronic POP device sends the data of the payment method to the server if the device is connected to the network, and writes the data on the recording medium if the device is not connected to the network.
[0029]
STEP 7: Conducting a Questionnaire The electronic POP device conducts a questionnaire to the customer who purchased the product. If the electronic POP device is connected to a network, the data of the questionnaire result is sent from the electronic POP device to the server via the network. If the electronic POP device is not connected to the network, the data of the questionnaire result is written to the recording medium.
[0030]
STEP 8: Issuance of order copy The electronic POP device writes the data of the product ordered by the customer on a card held by the customer with a card reader. Further, the data of the ordered product is printed by a printer, and a copy of the order is issued. Examples of the order data of the product include a product code, a product name, a quantity, a manufacturing company, a store name, a sales company, and the effect of settlement completion or a payment method.
Further, the contents of the special treatment to be described in the coupon and the points of the point service may be written together on the card.
A coupon, a point seal, and a point card may be issued together with the copy.
[0031]
Next, a case where the card receives only the order and settles it later will be described with reference to the flowchart of FIG.
[0032]
STEP 1: Streaming a Product Advertisement While the customer is not operating the electronic POP device, the electronic POP device streams the product advertisement in multimedia (moving images, still images, CG images, audio, characters, etc.).
[0033]
STEP 2: Determining a Commodity to Purchase The customer decides a product to purchase by actually seeing or touching a product or a product sample and interactively obtaining detailed product information from the electronic POP device by multimedia.
[0034]
STEP3: Product Order The customer places an order for a product. The ordering method differs between a case where the electronic POP device is installed near a plurality of types of products or product samples and a case where the electronic POP device is installed near a single type of product or product samples.
First, a case where the electronic POP device is installed near a plurality of types of products or product samples will be described. In this case, the customer inputs the barcode of the product to be ordered to the electronic POP device with a barcode reader, or inputs the product code of the product to be ordered to the electronic POP device with a key input device (soft key or hard key). By doing so, specify the product to order. Further, the customer inputs the quantity of the product to be ordered to the electronic POP device using a key input device (soft key or hard key).
Next, a case where the electronic POP device is installed near a single type of product or a product sample will be described. In this case, the customer does not need to specify the product, but simply inputs the quantity of the product to the electronic POP device using a key input device (soft key or hard key). In order to prevent the customer from having to specify the product, for example, the product code is stored in the auxiliary storage device in advance, and the quantity of the product is input using the key input device, so that the product having the product code is input. It is only necessary to order only the quantity that was ordered.
[0035]
STEP 4: Transfer of order data The electronic POP device sends the order data of the product received from the customer to the server via the network if the electronic POP device is connected to the network. If the electronic POP device is not connected to the network, the order data of the product received from the customer is written on the recording medium. Examples of the order data of this product include the card ID, product code, product name, quantity, manufacturer, store name, and sales company of the customer.
[0036]
STEP 5: Customer Authentication The electronic POP device reads the ID of the card held by the customer with a card reader and authenticates the customer.
The authentication of the customer may be performed using only the ID, or may be performed using information (hereinafter, referred to as a password) that only the customer can know, such as a personal identification number. It may also be based on signatures or customer-specific biological features (fingerprint, iris, retina, voiceprint, etc.). An input device for the signature or a customer-specific biological characteristic is connected to the electronic POP device.
When performing authentication using only the ID, the electronic POP device determines that the person holding the card is the person himself.
When performing authentication using a password, the electronic POP device prompts the customer to enter a password. When the customer inputs a password using a key input device (soft key or hard key), the electronic POP device is output from the server when the electronic POP device is connected to the network and when the electronic POP device is not connected to the network. Reads the password associated with the ID from the auxiliary storage device and compares it with the password entered by the customer. If they match, the authentication is successful and the process proceeds to STEP5. On the other hand, if they do not match, the authentication fails and prompts for the password again. Alternatively, when the authentication fails, the user is prompted to input the password again. However, an upper limit (for example, three times) is set for the number of times that the authentication can be failed, and if the authentication fails beyond the upper limit, the order received from the customer may be canceled. good.
[0037]
STEP 6: Designation of Payment (Payment) Method The customer specifies the payment (payment) method using a key input device (soft key or hard key). For example, postal transfer, bank transfer, or cash payment after confirming the product when delivering the product.
When the specification of the payment method is completed, the electronic POP device sends the data of the payment method to the server if connected to the network, and writes the data on the recording medium if not connected to the network.
[0038]
STEP 7: Conducting a Questionnaire The electronic POP device conducts a questionnaire to the customer who purchased the product. If the electronic POP device is connected to a network, the data of the questionnaire result is sent from the electronic POP device to the server via the network. If the electronic POP device is not connected to the network, the data of the questionnaire result is written to the recording medium.
[0039]
STEP 8: Issuance of order copy The electronic POP device writes the data of the product ordered by the customer on a card held by the customer with a card reader. Further, the data of the ordered product is printed by a printer, and a copy of the order is issued. Examples of the order data of the product include a product code, a product name, a quantity, a manufacturing company, a store name, a sales company, and a payment method (cash payment, postal transfer, bank transfer, and the like).
Further, the contents of the special treatment to be described in the coupon and the points of the point service may be written together on the card.
A coupon, a point seal, and a point card may be issued together with the copy.
[0040]
The above is an example of the flow of a product order by the electronic POP device. The server is placed in a warehouse, and collects order data of products received from customers (such as customer card IDs, product codes, and quantities) and questionnaire result data. When the electronic POP device is not connected to the network, by collecting the recording medium, the order data of the product received from the customer (ID of the customer's card, product code, quantity, etc.) and data of the questionnaire result are collected. .
[0041]
The delivery of goods may be in various ways. For example, pick-up at a store or delivery to a customer's home. Therefore, the electronic POP device may be able to specify the delivery method of the ordered product.
[0042]
The electronic POP device of the present invention may take any shape in consideration of the installation place and the advertising effect. It is customary to incorporate some of the devices constituting the electronic POP device into the main body and make other devices as attached devices. However, which device is incorporated in the main body and which device is set as the attached device is optional. is there.
[0043]
FIG. 4 shows a CPU, a main storage device, an auxiliary storage device, an image display device, an audio output device, a contact-type card reader / writer 5, soft keys, hard keys 4, a printer, a network connection device, and a recording medium device. FIG. 1 shows a front view of an example of an electronic POP device built in a device main body 1 and having a barcode reader 7 as an attached device. The soft keys are displayed on the screen 3 of the image display device. The copy 2 is printed from the printer. The barcode reader 7 is connected to the electronic POP device main body 1 by a connection code 6.
[0044]
FIG. 5 shows a CPU, a main storage device, an auxiliary storage device, an image display device, a sound output device, a contactless card reader / writer 15, soft keys, hard keys 14, a printer, a network connection device, and a recording medium device. FIG. 1 shows a front view of an example of an electronic POP device built in a POP device main body 11 and having a barcode reader 17 as an attached device. The soft keys are displayed on the screen 13 of the image display device. The copy 12 is printed from the printer. The barcode reader 17 is connected to the electronic POP apparatus main body by a connection code 16. The non-contact card reader / writer 15 is installed inside the housing of the electronic POP device main body 11 and is not visible from the outside, and is therefore represented by a dotted line.
[0045]
【The invention's effect】
As can be understood from the above description, the electronic POP device of the present invention has the following effects.
[0046]
First, in addition to providing product information interactively to customers through multimedia, it is possible to place orders while actually viewing or touching products or product samples, and to collect questionnaires. For this reason, sales such as placing goods or product samples in stores, such as furniture or large home appliances, providing information on items not placed in the product catalog, and delivering ordered products from the warehouse to the customer's home. In a retail store in a form, it leads to an increase in the customer's willingness to purchase, labor saving of clerks, and saving of store space.
[0047]
Second, since the questionnaire results are transferred to a server via a network or written on an easily removable recording medium such as a floppy disk or a memory card, even if there are a plurality of stores, the questionnaire results were obtained at any store. The results can also be easily tabulated using a questionnaire.
[Brief description of the drawings]
FIG. 1 is a configuration diagram of an electronic POP device of the present invention.
FIG. 2 is a flowchart for explaining the flow of a product order when an order is received by a card and settled immediately.
FIG. 3 is a flowchart illustrating a flow of a product order when only an order is received and settlement is performed on a card.
FIG. 4 is a front view of an example of an electronic POP device using a contact card reader.
FIG. 5 is a front view of an example of an electronic POP device using a non-contact card reader.
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 1 ... Electronic POP apparatus main body 2 ... Notepad 3 ... Screen of image display device 4 ... Hard key 5 ... Contact card reader / writer 6 ... Connection code 7 ... Barcode reader 11 ... Electronic POP apparatus main body 12 ... Notepad 13 ... Screen 14 of image display device Hard key 15 Non-contact card reader / writer 16 Connection code 17 Bar code reader

Claims (5)

An electronic POP device installed near a product or a product sample to provide advertising information to a customer through multimedia,
A means of providing detailed, interactive product information to customers through multimedia;
Means of authenticating the customer with a card;
An electronic POP device comprising: an order receiving means for receiving order information of a product from an authenticated customer. 2. The electronic POP apparatus according to claim 1, further comprising means for performing payment for a customer authenticated by a card. The electronic POP device according to claim 1, further comprising a network unit configured to transmit / receive one of product information and order information to / from a server via a network. 4. The card according to claim 1, wherein the card is one of a magnetic card, an IC card, a contactless card, an ID card, a prepaid card, a settlement bank card, and a credit card. An electronic POP device according to the item. An electronic POP device installed near a product or a product sample to provide advertising information to a customer through multimedia,
A means of providing detailed, interactive product information to customers through multimedia;
Means for authenticating a customer with a card.

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